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DTSTART;TZID=Australia/Melbourne:20150331T073000
DTEND;TZID=Australia/Melbourne:20150331T100000
DTSTAMP:20260422T071107
CREATED:20150302T224622Z
LAST-MODIFIED:20150302T224622Z
UID:6457-1427787000-1427796000@marketing.com.au
SUMMARY:The Next Generation of Marketing
DESCRIPTION:Marketing 3.0: Technology Led Intelligent Advertising \nDiscover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale. \nFollowing the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne! \nFirst there was Marketing 1.0. An era of broadcast media\, where identifying and exploiting consumer behavioural psychology dominated and the big ad campaign prevailed. \nThen came Marketing 2.0\, the age of targeting\, marketers had to slice up the universe of potential customers along broad lines of demographics\, behavioural segments and contextual categories. \nNow Marketing 3.0: The age of optimisation\, where programmatic media buying is revolutionising the advertising industry \nPeople are multi-dimensional. In the age of optimization\, marketers don’t have to look at the consumer universe as a series of broad segments. \nBringing Big Data to advertising means marketeers can keep layering on more and more attributes\, resulting in an increasingly sophisticated understanding of each consumer. Ultimately\, it means they will have one-to-one conversations with their prospects. \nJoin AIMIA for an exclusive Breakfast Seminar to discuss and dissect how digital marketing is fundamentally shifting with the explosion of programmatic media buying and how this is giving advertisers the opportunity to efficiently place the right ad in front of the right audience on the right platform at the right time. \n(Place are limited so please book early) \nKey topics include:\n•What are the principles of programmatic trading\, what does the jargon really mean and what opportunities are available for your marketing campaign\n•Uncover the possibilities that programmatic trading brings to all stakeholders; from advertisers and agencies to publishers and data vendors\n•What is the future of programmatic advertising? TV\, outdoor\, radio?
URL:https://marketing.com.au/event/next-generation-marketing/
LOCATION:TBC\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Workshop
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150326
DTEND;VALUE=DATE:20150327
DTSTAMP:20260422T071107
CREATED:20150202T053629Z
LAST-MODIFIED:20201002T060132Z
UID:6429-1427328000-1427414399@marketing.com.au
SUMMARY:ADMA Data Day - Melbourne
DESCRIPTION:ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year\, Data Day will provide a world class list of speakers\, delivering real insights into how companies are winning with data. \nYour competitors are planning to make more of data. Make sure you’re ahead of them. Register today. \nTHE PROGRAM HAS BEEN DESIGNED TO GIVE YOU REAL UNDERSTANDING OF DATA STRATEGIES \n\nUnlock data success for your business by using it as an asset.\nLearn how to find real insights to derive deeper relationships with your customers.\nDiscover how to influence behaviour in real-time.\nFind out how to manage data talent and integrate IT into your organisation.\n\nRegister today at www.admadataday.com.au
URL:https://marketing.com.au/event/adma-data-day-melbourne/
LOCATION:Crown Plaza Melbourne\, 1-5 Spencer St\, Docklands\, VIC\, 3008
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150324T130000
DTEND;TZID=Australia/Melbourne:20150324T180000
DTSTAMP:20260422T071107
CREATED:20150302T054425Z
LAST-MODIFIED:20150302T054425Z
UID:6451-1427202000-1427220000@marketing.com.au
SUMMARY:Design Business Council - Business Model Workshop
DESCRIPTION:Building a business model for your studio \nThis workshop is for start ups or established studios who want to step back and examine their business model. \nThis workshop will help you examine your clients and critically define their value to you (both financial and design); understand the relationship you have with them and what it is that you offer as design value. \nYou will also examine how you communicate; how you will market to them as well as the resources and partners you will need to do all this. You are then shown how to calculate what all this will cost and the type of revenue streams you can get. \nBuilding a new business model is a five hour face-to-face workshop that shows studio owners and managers how to critically evaluate the business they have and plan out the business they want. The workshop uses the Design business model canvas tool to do all this. \nAGDA Members are eligible for a 10% discount.
URL:https://marketing.com.au/event/design-business-council-business-model-workshop/
LOCATION:Design Business School\, Level 3\, 362 Little Bourke Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150324
DTEND;VALUE=DATE:20150325
DTSTAMP:20260422T071107
CREATED:20141230T140400Z
LAST-MODIFIED:20201002T005441Z
UID:6311-1427155200-1427241599@marketing.com.au
SUMMARY:ADMA Data Day - Sydney
DESCRIPTION:ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year\, Data Day will provide a world class list of speakers\, delivering real insights into how companies are winning with data. \nYour competitors are planning to make more of data. Make sure you’re ahead of them. Register today. \nTHE PROGRAM HAS BEEN DESIGNED TO GIVE YOU REAL UNDERSTANDING OF DATA STRATEGIES \n\nUnlock data success for your business by using it as an asset.\nLearn how to find real insights to derive deeper relationships with your customers.\nDiscover how to influence behavioUr in real-time.\nFind out how to manage data talent and integrate IT into your organisation.\n\nRegister today at www.admadataday.com.au
URL:https://marketing.com.au/event/adma-data-day/
LOCATION:Sofitel Sydney Wentworth Hotel\, 61-101 Philip Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150312T070000
DTEND;TZID=Australia/Melbourne:20150312T083000
DTSTAMP:20260422T071107
CREATED:20150302T232628Z
LAST-MODIFIED:20150302T232628Z
UID:6461-1426143600-1426149000@marketing.com.au
SUMMARY:Maximising Investment in Sponsorships
DESCRIPTION:Marketing professionals are often tasked with identifying prospective sponsorships for their firm and ensuring they are managed and leveraged effectively. Throughout the process\, we often need to navigate and manage reputational risks\, project management pitfalls and external stakeholders. If managed well\, sponsorships can provide a great opportunity to increase brand awareness\, offer unique networking opportunities and generate leads for new business. \nEarlier this year\, business technology solutions company Avanade\, announced a global sponsorship of Williams Martini Formula One Racing. The first event for the season and the sponsorship will be the 2015 Formula 1 ® Rolex Australian Grand Prix. The sponsorship will see Avanade develop a new digital enterprise platform to optimise Williams Martini Racing’s business performance both on and off the track. In return\, Avanade will receive global profiling and promotion as a key event sponsor. \nWe are fortunate to be joined by Avanade’s global CMO\, Stella Goulet\, and Williams Martini Racing CIO\, Graeme Hackland\, for a discussion about what it took to negotiate and activate this global sponsorship. At this session\, they will cover; \n•Negotiation of sponsorship scope\n•Relationship management\n•Execution of sponsorship activities\n•The importance of communication\, and\n•Benefits of a global versus local approach to sponsorship in a global company\nVia this interactive case study\, professional services marketers will be able to benefit from practical tips that can be applied to sponsorship opportunities and engagements to maximise investment.
URL:https://marketing.com.au/event/maximising-investment-sponsorships/
LOCATION:Herbert Smith Freehills\, Level 42\, 101 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150305T080000
DTEND;TZID=Australia/Melbourne:20150305T103000
DTSTAMP:20260422T071107
CREATED:20150202T052401Z
LAST-MODIFIED:20150202T052401Z
UID:6425-1425542400-1425551400@marketing.com.au
SUMMARY:Melbourne Breakfast with Airbnb
DESCRIPTION:Join us for breakfast with Paul Jeszenszky\, Director of Online Marketing\, Airbnb. \nPaul Jeszenszky has worked in digital marketing roles at OMD\, eBay and Google and his current role as Director of Online Marketing at Airbnb has him implementing digital marketing for yet another exciting\, innovative brand. \nPaul currently leads the Online Marketing and Media Buying team at Airbnb – a cross-functional\, global team which works to accelerate the adoption rate of the sharing economy and push the limits of digital marketing. \nWith over 17 years of digital marketing experience\, Paul has worked with a range of B2C and B2B brands and campaigns. He is passionate about growth marketing\, conversion optimisation and search and in his current role he also manages the organisations paid media. \nAirbnb is one of the world’s most well known success stories of the sharing economy. The online platform allowing people to rent their spare rooms and houses to strangers has grown to a global brand operating in 190 countries with over 1 million listings worldwide. \nTheir disruptive business strategy has revolutionized the travel industry and aims to bring the world together through its trust platform. Well known for it’s early growth hacking techniques\, innovative content approaches and leverage of social media\, Airbnb is an innovative brand leading the way in digital marketing. \nThis is your unique opportunity to hear digital marketing insights from behind this global brand. Book your ticket now to attend our breakfast event on the Thursday 5th of March in Melbourne.
URL:https://marketing.com.au/event/melbourne-breakfast-airbnb/
LOCATION:Maia\, Shed 14\, Central Pier\, 161 Harbour Esplanade\, Docklands\, Victoria\, 3008\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Presentation
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150226
DTEND;VALUE=DATE:20150228
DTSTAMP:20260422T071107
CREATED:20150116T043830Z
LAST-MODIFIED:20201002T055921Z
UID:6358-1424908800-1425081599@marketing.com.au
SUMMARY:Google Analytics Training
DESCRIPTION:Learn how to measure and improve your online channels with Google Analytics certified experts from Loves Data. \nWhether you’re new to online marketing and measurement\, studying to take your individual qualification exams\, in need of a refresher or wanting to boost your skills\, these classroom-style courses will help take your knowledge to the next level. Loves Data provides comprehensive education programs which cover the latest features\, present real world solutions and are Google approved. \nWhy should I attend? \n\nYou will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.\nGoogle selects Loves Data to train their clients – so should you!\nAccurate\, up-to-date and comprehensive product training\nReal world solutions presented by Google certified experts\nLearn Google’s own best practices from setup to advanced features\n\nThe course runs over two days\, Thursday 26 February and Friday 27 February. Participants can opt to attend both days\, or just one of the two.
URL:https://marketing.com.au/event/google-analytics-training/
LOCATION:Melbourne Business School\, 200 Leicester Street\, Melbourne\, Victoria\, 3053\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,SEO,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150224T073000
DTEND;TZID=Australia/Melbourne:20150224T210000
DTSTAMP:20260422T071107
CREATED:20150116T062602Z
LAST-MODIFIED:20150116T062602Z
UID:6381-1424763000-1424811600@marketing.com.au
SUMMARY:Great Expectations - What CEO's want from their PR investment
DESCRIPTION:While few CEO’s directly manage communications\, PR is one of the most scrutinised budget lines in Australian businesses. In the age of global brands\, the proliferation of media channels and shifting goal posts of modern business communications have elevated PR to a boardroom concern. \nCEO’s today demand greater transparency\, accountability and return on investment on their PR investment than ever before. \nFormer Age business journalist and founder of icon.pr\, Joanne Painter\, shares her insights and strategies for engaging c-suite executives in the PR journey – and offers some tactics for building engagement in PR from the top down. \nIn this interactive workshop we will also explore: \n\nWhat CEO’s really think about PR (and why are so many afraid of it)\nWhy PR should matter to CEO’s\nHow to convince your CEO to invest in PR\nWhen to engage your c-suite in the PR journey
URL:https://marketing.com.au/event/great-expectations-ceos-want-pr-investment/
LOCATION:Icon PR\, 132a Gwynne St\, Cremorne\, Melbourne\, Victoria\, 3121\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150224
DTEND;VALUE=DATE:20150227
DTSTAMP:20260422T071107
CREATED:20141230T135846Z
LAST-MODIFIED:20141230T135846Z
UID:6309-1424736000-1424995199@marketing.com.au
SUMMARY:Developing Your Digital Intelligence
DESCRIPTION:Melbourne – 24th February 2015 – Crown Towers\nSydney – 26th February 2015 – MCA\nDeveloping Your Digital Intelligence is an event that brings together IT and marketing leaders to discuss how to orchestrate a comprehensive digital strategy; the role each executive should take; the role of data in making a more responsive and customer-led organisation; and why CMOs and CIOs must become custodians of change if they wish to succeed in a digital-first world. \nBrought to you by ADMA\, CMO and CIO magazines.
URL:https://marketing.com.au/event/developing-digital-intelligence/
LOCATION:Unnamed Venue\, NSW and VIC\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,Melbourne,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150224
DTEND;VALUE=DATE:20150226
DTSTAMP:20260422T071107
CREATED:20150116T043331Z
LAST-MODIFIED:20150116T043331Z
UID:6354-1424736000-1424908799@marketing.com.au
SUMMARY:Google AdWords Training
DESCRIPTION:Learn how to setup\, manage and optimise your Google AdWords campaigns with Google certified experts from Loves Data. \nLoves Data’s training is designed to help you navigate this landscape. We focus on Google AdWords strategies\, features and best practices that will make a difference to your business’ bottom line. Whether you’re a beginner or have years of AdWords experience\, our expert trainers will provide actionable training to create and improve your campaigns. \nWhy should I attend? \n\nYou will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.\nLoves Data has been presenting Australia’s leading Google AdWords training since 2009\nLoves Data is the only Google-Certified AdWords trainer in Australia\nLoves Data’s training is rated 5 out of 5\, based on 183 testimonials\nLoves Data prides its training on being accurate\, accessible and actionable\n\nThe course runs over two days\, Tuesday 24 February and Wednesday 25 February. Participants can opt to attend both days\, or just one of the two.
URL:https://marketing.com.au/event/google-adwords-training/
LOCATION:Melbourne Business School\, 200 Leicester Street\, Melbourne\, Victoria\, 3053\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150218T040000
DTEND;TZID=Australia/Melbourne:20150218T180000
DTSTAMP:20260422T071107
CREATED:20150116T053007Z
LAST-MODIFIED:20150116T053007Z
UID:6367-1424232000-1424282400@marketing.com.au
SUMMARY:2015 SMG Media Futures
DESCRIPTION:Now in its 30th year\, SMG Media Futures is one of Australia’s most authoritative predictors of expected advertising budget growth\, and the only survey of its kind of national advertisers and key media executives around the country. \nStarcom MediaVest Group and the Australian Association of National Advertisers will be hosting a debrief on the results of the Annual Media Futures Survey in Melbourne followed by a panel discussion on the critical issues.
URL:https://marketing.com.au/event/2015-smg-media-futures/
LOCATION:The Hub Meeting Room\, Level 6\, 28 Freshwater Place\, Melbourne\, Victoria\, 3006\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation
ORGANIZER;CN="Australian Association of National Advertisers":MAILTO:http://aana.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150129T053000
DTEND;TZID=Australia/Melbourne:20150129T193000
DTSTAMP:20260422T071107
CREATED:20150116T040525Z
LAST-MODIFIED:20150116T040525Z
UID:6342-1422509400-1422559800@marketing.com.au
SUMMARY:Strategy Season Seminar
DESCRIPTION:Does your 2015 digital strategy match your business goals? A new year is the perfect time to evaluate where you’re at\, and make sure that you’re setting your business up for success. \nStrategy can be forgotten when companies are deploying a website or embarking on a social media programme\, but this can lead to false expectations. Join bwired’s Campbell Wilson as he walks you through vital points relating to strategy\, and making digital work for you this year. \nStrategy areas that will be explored during the seminar are: \n\nStakeholder Review\nCompetitive Analysis\nExisting Site Review\nAnalytics\n\nCome join us for an afternoon drink and nibbles at Jasper Hotel in the heart of Melbourne City. \n 
URL:https://marketing.com.au/event/strategy-season-seminar/
LOCATION:Jasper Hotel\, 489 Elizabeth Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141124T083000
DTEND;TZID=Australia/Melbourne:20141124T173000
DTSTAMP:20260422T071107
CREATED:20141009T090218Z
LAST-MODIFIED:20141009T090218Z
UID:6036-1416817800-1416850200@marketing.com.au
SUMMARY:ADMA Engage 2014 - Melbourne
DESCRIPTION:ADMA Engage is a unique event that delivers a case-study based program showcasing work from leading brands mastering customer experience. They will equip delegates with insights that will enhance their relationship with your customers. \nThe program will consist of four streams that look at how marketers have utilised Technology\, Data\, Content and Creativity to provide the most cohesive and distinctive Customer Experiences for their brands. \nThe cost of the event is $620 for members and $775 for non-members (standard rates apply after the early bird period ends on October 31).
URL:https://marketing.com.au/event/adma-engage-2014-melbourne/
LOCATION:Crown Plaza Melbourne\, 1-5 Spencer St\, Docklands\, VIC\, 3008
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20141112
DTEND;VALUE=DATE:20141114
DTSTAMP:20260422T071107
CREATED:20140925T050105Z
LAST-MODIFIED:20201002T003517Z
UID:5886-1415750400-1415923199@marketing.com.au
SUMMARY:World Marketing & Sales Forum
DESCRIPTION:BEE & WOBI are proud to present the first edition of the World Marketing & Sales Forum on the 12th and 13th of November 2014 at Melbourne Town Hall. Business Executive Education (BEE) own the rights to hold the WOBI (World of Business Ideas) events in the Asia-Pacific region. BEE has successfully launched the World Business Forum Sydney which was in May 2014. \nThe World Marketing & Sales Forum has been established for over 10 years globally. It has previously been held as an annual event in the following countries: Germany\, Italy\, Spain\, Brazil and Mexico. Globally\, the World Marketing & Sales Forum is known for starting new trends\, being at the forefront of innovative ideas and exploring new possibilities in sales and marketing. \nSpeakers for this year’s event include: \n\nPhilip Kotler: Philip is the author of more than 50 books\, including the bestseller Marketing Management\, regarded as the bible of marketing in nearly every business school on the planet. Kotler has received many awards for his contribution to marketing and management. In 2005\, he was considered the world’s fourth most influential management guru by the Financial Times\, and in 2008 The Wall Street Journal ranked him as the sixth most influential person in the business world. He is a Professor at the Kellogg School of Management and advises companies such as General Electric\, IBM\, AT&T and Merck.\nMartin Lindstrom:Martin is one of the world’s leading experts on neuromarketing\, the discipline that explores the subconscious behaviour of the consumer. A Top brand consultant\, bestselling author\, global reference on neuromarketing and one of TIME Magazine’s “100 Most Influential People in the world” in 2009\, Martin understands the biology of consumer desire. The results of an exhaustive investigation of what drives consumers to buy\, his book Buyology turned into a bestseller and one of the top five best marketing books according to the Wall Street Journal. His latest work\, Brandwashed\, reveals how brands are manipulating us to buy their products.\nCharlene Li:Author of bestselling books Groundswell and Open Leadership\, Li is one of the 50 most influential people in Silicon Valley and an authority on social media. Li is an independent thought leader and analyst who understands how the profound implications of social media are changing the way we do business\, from marketing to leadership to strategy. Founder of the research-based advisory firm Altimeter Group\, Li puts these new social concepts into actionable strategy helping companies and industries leverage disruption to their advantage.\nMartha Rogers:Recognised for the past decade as one of the world’s leading experts on customer-based business strategies and growing customer value. Martha Rogers is a founding partner of Peppers & Rogers Group\, the world’s leading customer-focused management consulting firm with offices all over the world. AT&T\, Unilever\, NTT\, Winthertur and Grupo Santander are just some clients of an impressive list that includes many Fortune 500 companies.\nJeff Thull: One of today’s most distinguished sales and marketing strategists\, Jeff is the President & CEO of the Prime Resource Group consultancy. At the forefront of the rapidly developing field of complex sales\, Jeff created the model ‘Diagnostic Business Development’ in order to help companies drive sales and retain clients. He has advised some of the most important companies in the world including Shell\, 3M\, Microsoft\, Siemens and IBM.\nMark Ritson: Mark Ritson is an Associate Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world’s leading business schools teaching brand management on the MBA programs at London Business School\, MIT Sloan\, the University of Minnesota and Melbourne Business School.
URL:https://marketing.com.au/event/world-marketing-sales-forum/
LOCATION:Melbourne Town Hall\, 90-120 Swanston Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141111T180000
DTEND;TZID=Australia/Melbourne:20141111T210000
DTSTAMP:20260422T071107
CREATED:20141030T033820Z
LAST-MODIFIED:20141030T033820Z
UID:6067-1415728800-1415739600@marketing.com.au
SUMMARY:EMV Event - Get Ahead in Your Career
DESCRIPTION:If you are looking to get ahead in your career\, this event will help you to improve your study and career prospects to stand out from the crowd. You will learn some tools to help you shape your career and have the opportunity to network with new and experienced marketers from a range of different industries. \nSpeakers: John Hall – Professor of Marketing\, and Wayne Binney – Course Director Master of Marketing & Associate Professor of Marketing Shelia Allen\, Principal Consultant Gregory Allen\, Founder of NotedCareers Amie Wood\, Senior Brand Manager – Shelf Sauces\, Simplot
URL:https://marketing.com.au/event/emv-event-get-ahead-career/
LOCATION:Deakin Prime\, Level 3\, 550 Bourke Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Graphic Design,Market Research,Marketing,Melbourne,Presentation,Public Relations,SEO,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141105T171500
DTEND;TZID=Australia/Melbourne:20141105T210000
DTSTAMP:20260422T071107
CREATED:20141002T050521Z
LAST-MODIFIED:20141002T050521Z
UID:6010-1415207700-1415221200@marketing.com.au
SUMMARY:Melbourne SEO Meetup November 2014
DESCRIPTION:The Melbourne SEO meetup was founded in 2011 and is a great way to meet up with other like minded individuals in the industry\, in a relaxed and informal session on digital and web marketing. The group share tips and advice on becoming a better web marketer or developer (whether you’re a sole trader or part of large agency). \nIt’s also about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique. The group meet on the second Wednesday of the month\, it’s free to join.
URL:https://marketing.com.au/event/melbourne-seo-meetup-november-2014/
LOCATION:The Limerick Arms\, 364 Clarendon St\, South Melbourne\, VIC\, 3205\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup,Melbourne,SEO
ATTACH;FMTTYPE=image/jpeg:https://marketing.com.au/wp-content/uploads/2014/10/Melbourne-SEO-Meetup-Logo.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141030T083000
DTEND;TZID=Australia/Melbourne:20141030T130000
DTSTAMP:20260422T071107
CREATED:20141001T224906Z
LAST-MODIFIED:20141001T224906Z
UID:5985-1414657800-1414674000@marketing.com.au
SUMMARY:The Future of Digital Publishing
DESCRIPTION:The premier event for publishers\, agencies\, content producers and brands returns for 2014! \nThe Future of Digital Publishing will once again be showcasing industry leading case studies and the most successful commercial models for creating\, managing and commercialising online content. \nDigital Publishing is entering a golden era of possibility\, with online content\, both text and video\, maturing from the mainstay of publishing to the forefront of revenue generation for almost all publishers. \nLower price points are now more than compensated for by significantly higher profit margins and a previously unattainable consumer reach\, providing both long form and short form content to the masses anytime\, anywhere. \nSo what are the opportunities and challenges a multi-platform\, cross-channel world presents? How are digital publishers leveraging this proliferation in consumption? What monetisation models will be working in 2015 and beyond? How is the publishing world leveraging the strengths of both print and digital? \nAll these questions and more will be answered at this year’s Future of Digital Publishing. \n\nContent is still King (and SO much more)\nThe rise and roll of short form content and what it means for long form in both text and video\nLeveraging and monetising the rise of communities\nHow to commoditise and repurpose your content\nThe “Socialisation” of content – Where will social media sit in 2015?\nHow to successfully enter a virtual\, global newsstand\nWhere is branded content & custom publishing in 2014?\nYour Toolkit for Producing and Distributing Content in a Multi-Platform Environment\nDesigning for a mobile generation\nDistribution and integration – What are the most successful models?\nThe role of personalisation and what it means for content and advertising\nUnderstanding responsive and adaptive layouts\nNative Vs. Hybrid Apps\nFunding the Revolution – Monetising Digital\nThe role of native advertising\nAre metred paywalls and subscription services really the best option?\nDigital ad spending the driving force for digital publishing\nInteractive advertising – the clickable actions print can’t touch\nMigrating to Digital – The Latest Need to Know Information\nWhat is Agile Publishing?\nCreating a sustainable digital publishing model\nShifting to a digital centric environment\nGetting your digital offering to market
URL:https://marketing.com.au/event/future-digital-publishing/
LOCATION:State Library of Victoria\, 328 Swanston Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Melbourne
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141029T090000
DTEND;TZID=Australia/Melbourne:20141029T173000
DTSTAMP:20260422T071107
CREATED:20141001T224502Z
LAST-MODIFIED:20141001T224502Z
UID:5983-1414573200-1414603800@marketing.com.au
SUMMARY:UX Australia 2014 Redux
DESCRIPTION:“What’s a redux?”\, you ask. It’s a re-do\, a do-over\, a chance to repeat some of the wonderfulness of UX Australia. But it’s a slimmed-down version – a single day\, single track version (that is\, of course\, a lower price) with local speakers  \nUX Australia 2014 Redux is a chance for you to still see a range of talks from the conference and network with local UX folks\, especially if you couldn’t get to the main conference in Sydney or missed out on a ticket.
URL:https://marketing.com.au/event/ux-australia-2014-redux/
LOCATION:Hotel Windsor\, 111 Spring Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Melbourne
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141027T003000
DTEND;TZID=Australia/Melbourne:20141027T133000
DTSTAMP:20260422T071107
CREATED:20141001T215353Z
LAST-MODIFIED:20201002T023600Z
UID:5960-1414369800-1414416600@marketing.com.au
SUMMARY:October Lunch n Learn
DESCRIPTION:The ADMA October Lunch n Learn will feature Eddie Mendez\, Brand Strategist\, at Google\, who will be covering the topic of Getting Engaged… With YouTube! – ‘How to drive brand engagement with your consumer through YouTube’. \nFrom Van Damme’s epic split to the harlem shake\, YouTube is where today’s culture is created\, mashed up and shared. Join us at the next ADMA Lunch n’ Learn to find out more about how brands like Red Bull are using YouTube to create meaningful connections with their audience and how your brand or agency can win the moments that matter. Sessions will include: \n\nFrom Pepsi to Red Bull to YouTube – My story\nWhy engagement matters and the always-on consumer\nYouTube: An engagement driving force
URL:https://marketing.com.au/event/october-lunch-n-learn-2/
LOCATION:Tasman Room\, Level 10\, 111 Bourke Street\, Melbourne\, Victora\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Social Media,Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141024T123000
DTEND;TZID=Australia/Melbourne:20141024T143000
DTSTAMP:20260422T071107
CREATED:20141001T230522Z
LAST-MODIFIED:20141001T230522Z
UID:5993-1414153800-1414161000@marketing.com.au
SUMMARY:IAB Video State of the Industry
DESCRIPTION:Join the IAB on 24 Oct in Melbourne for the IAB Video State of the Industry event\, where they will reveal the results from the second Video State of the Industry Survey\, in association with Adap.tv. \nIAB has canvassed the experiences and opinions of leading media and marketing executives in the Australian market to help understand the current market and future trends of one of the fastest growing mediums – video. Results will cover topics such as growth projections\, cross platform buying\, changes to yield and adoption of mobile video. \nWe will also be comparing the Australian results to other key markets such as US and UK.
URL:https://marketing.com.au/event/iab-video-state-industry/
LOCATION:PwC\, Lvl 19\, Freshwater Place\, 2 Southbank Bd\, Melbourne\, Victoria\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Presentation
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141001T180000
DTEND;TZID=Australia/Melbourne:20141001T220000
DTSTAMP:20260422T071107
CREATED:20140923T020331Z
LAST-MODIFIED:20140923T020331Z
UID:5769-1412186400-1412200800@marketing.com.au
SUMMARY:Melbourne SEO Meetup - October
DESCRIPTION:The Melbourne SEO meetup was founded in 2011 and is a great way to meet up with other like minded individuals in the industry\, in a relaxed and informal session on digital and web marketing. The group share tips and advice on becoming a better web marketer or developer (whether you’re a sole trader or part of large agency). \nIt’s also about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique. The group meet on the second Wednesday of the month\, it’s free to join.
URL:https://marketing.com.au/event/melbourne-seo-meetup-october/
LOCATION:The Limerick Arms\, 364 Clarendon St\, South Melbourne\, VIC\, 3205\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup,Melbourne,SEO
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END:VCALENDAR