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DTSTART;VALUE=DATE:20150903
DTEND;VALUE=DATE:20150904
DTSTAMP:20260422T043533
CREATED:20150721T071648Z
LAST-MODIFIED:20150721T071648Z
UID:6941-1441238400-1441324799@marketing.com.au
SUMMARY:Squiz Summit 2015
DESCRIPTION:Squiz Summit 2015 will help customers establish new digital systems\, create unique digital strategies and provide solutions that include web experience platforms\, CMS\, CRM\, marketing automation\, advanced search function\, UX and smarter intranet and cloud hosting. This even is your chance to meet with and pick the brains of designers and business leaders behind these systems and products.
URL:https://marketing.com.au/event/squiz-summit-2015/
LOCATION:Central Pier 14\, Central Pier\, Docklands\, VIC\, 3008\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Melbourne,Workshop
ORGANIZER;CN="Squiz":MAILTO:support(at)squiz.net
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150902T173000
DTEND;TZID=Australia/Melbourne:20150902T200000
DTSTAMP:20260422T043533
CREATED:20150824T230637Z
LAST-MODIFIED:20150824T230637Z
UID:7004-1441215000-1441224000@marketing.com.au
SUMMARY:Melbourne Spring Fashion Week: Fashion Forward
DESCRIPTION:Part of Melbourne Spring Fashion Week\, this particular event will focus on how you can promote your own personal brand online. Aimed at fashion bloggers\, the session will cover how to promote yourself to stores\, fashion labels\, Google and\, most importantly\, your readers. \nHearing from Chris Burgess (clickify.com)\, Alyce Cowell (Westfield Insider)\, Danielle Castano (stylesnooperdan.com)\, and Liz Tehan (setthat.com)\, attendees are sure to learn a number of strategies to help them build a commercially successful blog. \nAt the end of this session\, there will be drinks\, finger food and time for some all-important networking.
URL:https://marketing.com.au/event/melbourne-spring-fashion-week-fashion-forward/
LOCATION:Hairy Little Sista\, 240 Little Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne,Presentation,SEO
ATTACH;FMTTYPE=image/png:https://marketing.com.au/wp-content/uploads/2015/08/Fashion-Forward.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150826
DTEND;VALUE=DATE:20150827
DTSTAMP:20260422T043533
CREATED:20150610T114123Z
LAST-MODIFIED:20150610T114123Z
UID:6795-1440547200-1440633599@marketing.com.au
SUMMARY:Digital Summit Melbourne 2015
DESCRIPTION:Join us for a full day of inspiration\, as we hear from local and international Digital Marketing experts who will share their strategic insights\, methods and practical advice.
URL:https://marketing.com.au/event/digital-summit-melbourne-2015/
LOCATION:Unnamed Venue\, 161 Harbour Esplanade\, Docklands Melbourne\, VIC\, 3008\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Social Media
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150812T073000
DTEND;TZID=Australia/Melbourne:20150812T090000
DTSTAMP:20260422T043533
CREATED:20150721T122041Z
LAST-MODIFIED:20150721T122041Z
UID:6944-1439364600-1439370000@marketing.com.au
SUMMARY:The Evolution of Marketing Breakfast
DESCRIPTION:The Evolution of Marketing Breakfast event at RMIT will bring together 3 inspiring thought leaders in a panel format to discuss specific areas of content marketing\, digital and marketing automation to highlight how an digital marketing strategy can help grow your business.
URL:https://marketing.com.au/event/the-evolution-of-marketing-breakfast/
LOCATION:RMIT – Green Brain Room\, 445 Swanston Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150730
DTEND;VALUE=DATE:20150801
DTSTAMP:20260422T043533
CREATED:20150701T084258Z
LAST-MODIFIED:20150701T084258Z
UID:6870-1438214400-1438387199@marketing.com.au
SUMMARY:Customer Experience Tech Fest
DESCRIPTION:Customer Experience Tech Fest is a conference designed to help discover how to get your customers experience strategy right\, utilize commercial value of your customers data and help engage with your customers across all channels\, placing your customers as the heart of your business. Find out how some of the worlds leading brands are using CRM and other digital technologies to create\, engage and maintain customers.
URL:https://marketing.com.au/event/customer-experience-tech-fest/
LOCATION:Crown Plaza Melbourne\, 1-5 Spencer St\, Docklands\, VIC\, 3008
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Melbourne,Public Relations
ORGANIZER;CN="The Eventful Group":MAILTO:claire.jones(at)theeventfulgroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150729T073000
DTEND;TZID=Australia/Melbourne:20150729T083000
DTSTAMP:20260422T043533
CREATED:20150624T112554Z
LAST-MODIFIED:20150624T112554Z
UID:6841-1438155000-1438158600@marketing.com.au
SUMMARY:Taking Control of the Online Narrative: Blogging 101
DESCRIPTION:Blogger outreach is now a mainstay in the life of PR professionals and is increasingly valued as an important area of influence for brands. So\, what are the insights of bloggers regarding working with PRs and how can we create a sustainable working relationship for the future? \nJoin us at an exclusive PRIA breakfast to hear from Felicity Grey\, Managing Director of Australia’s largest blogging community\, Nuffnang with veteran vintage blogger Candice Deville. Discuss the differences between journalists and bloggers\, balancing editorial and advertorial and how to create authentic narrative through shared experiences.
URL:https://marketing.com.au/event/taking-control-of-the-online-narrative-blogging-101/
LOCATION:Professional Public Relations\, Level 3\, 162 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150728
DTEND;VALUE=DATE:20150730
DTSTAMP:20260422T043533
CREATED:20150514T064337Z
LAST-MODIFIED:20150514T064337Z
UID:6736-1438041600-1438214399@marketing.com.au
SUMMARY:Content Strategy Masterclass Melbourne – July 2015
DESCRIPTION:This 2-day practical & interactive masterclass is designed to offer unambiguous & clear steps to designing\, documenting\, implementing & improving a content strategy facilitated by Jonathan Crossfield.
URL:https://marketing.com.au/event/content-strategy-masterclass-melbourne-july-2015/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Marketing,Melbourne
ORGANIZER;CN="Progress Media":MAILTO:davidl@progressmedia.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150723T180000
DTEND;TZID=Australia/Melbourne:20150723T190000
DTSTAMP:20260422T043533
CREATED:20150714T062719Z
LAST-MODIFIED:20150714T062719Z
UID:6932-1437674400-1437678000@marketing.com.au
SUMMARY:Intro to Adwords for Enterprise
DESCRIPTION:Google AdWords is greater than just an advertising platform\, its a fine science and avenue on consumer intent. This workshop will take you through what premier agencies and enterprise search marketing experts do to prepare an AdWords campaign. Learn keyword research tips\, campaign structure and design\, tools and techniques the way the experts do it.
URL:https://marketing.com.au/event/intro-to-adwords-for-enterprise/
LOCATION:Collective Campus\, Level 1\, 20 Queen St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne,Social Media,Workshop
ORGANIZER;CN="Collective Campus":MAILTO:info(at)collectivecamp.us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150717T173000
DTEND;TZID=Australia/Melbourne:20150717T203000
DTSTAMP:20260422T043533
CREATED:20150624T111918Z
LAST-MODIFIED:20150624T111918Z
UID:6836-1437154200-1437165000@marketing.com.au
SUMMARY:PRINKS Melbourne at Bond
DESCRIPTION:The next PRINKS Melbourne event will be on Friday 17 July\, and we would love to see some new and familiar faces joining us for a drink and a chat\, to talk shop (or not) at beautiful Bond Melbourne\, just off Flinders Street. Kick off your weekend with a complimentary drink and canapés on arrival\, courtesy of Bond Melbourne via Soda Communications\, exclusively for PRINKS. \nFor those newly initiated\, PRINKS is an industry networking group for communications professionals (whether you’re in PR\, advertising\, media\, marketing\, social\, or digital) and graduates\, designed to build connections and opportunities over a drink or two. All are welcome – feel free to come on your own or invite a friend/colleague. Supported by the PRIA.
URL:https://marketing.com.au/event/prinks-melbourne-at-bond/
LOCATION:Bond\, 24 Bond Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup,Melbourne,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150620
DTEND;VALUE=DATE:20150621
DTSTAMP:20260422T043533
CREATED:20150610T113123Z
LAST-MODIFIED:20150610T113123Z
UID:6792-1434758400-1434844799@marketing.com.au
SUMMARY:Profile\, Publicity & Profits
DESCRIPTION:One day marketing intensive. Learn how to out-shine & out-sell your competition at this one day marketing intensive with bestselling author\, Ben Angel. Limited tickets left!
URL:https://marketing.com.au/event/profile-publicity-profits/
LOCATION:Unnamed Venue\, 489 Elizabeth St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150618T080000
DTEND;TZID=Australia/Melbourne:20150618T130000
DTSTAMP:20260422T043533
CREATED:20150611T045710Z
LAST-MODIFIED:20150611T045710Z
UID:6804-1434614400-1434632400@marketing.com.au
SUMMARY:Connected consumer: The future of digital retail experience (VIC)
DESCRIPTION:In a changing customer world\, where technology is evolving and the consumer is demanding a more personal touch to their relationship with brands\,‘always on’ technology makes it possible for consumers to interact with brands in new ways\, and whenever they want.
URL:https://marketing.com.au/event/connected-consumer-the-future-of-digital-retail-experience-vic/
LOCATION:RMIT Design Hub Lecture Theatre\, Building 100\, Corner Victoria and Swanston Street\, Carlton\, VIC\, 3053\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,Workshop
ORGANIZER;CN="AIMIA":MAILTO:info(at)aimia.com.au 
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150521T180000
DTEND;TZID=Australia/Melbourne:20150521T203000
DTSTAMP:20260422T043533
CREATED:20150518T061637Z
LAST-MODIFIED:20150518T061637Z
UID:6749-1432231200-1432240200@marketing.com.au
SUMMARY:Personal Branding: strategies to stand out
DESCRIPTION:Personal Branding: The most important brand that you will ever manage is the one you make for yourself. \nThis event will focus on what it takes get your foot in the door\, to become noticed in an industry full of budding marketers trying to do the same. Offering a panel of  3 marketing experts with decades of experience to draw upon\, this event will provide a wealth of information to help you brand yourself and stand out from the rest of the pack\, getting you one step closer to landing your dream job. \n  \n 
URL:https://marketing.com.au/event/personal-branding-strategies-to-stand-out/
LOCATION:Campari House\, 23-25 Hardware Lane\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne,Presentation,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150520
DTEND;VALUE=DATE:20150521
DTSTAMP:20260422T043533
CREATED:20150420T072526Z
LAST-MODIFIED:20150420T072526Z
UID:6647-1432080000-1432166399@marketing.com.au
SUMMARY:Multi-Screen Engagement: The Secrets Behind the New Golden Age of Hollywood
DESCRIPTION:Everything you need to know to create effective media content and distribution strategies presented by leading Hollywood media advisor and “The Emmys” television academy “Interactive Media” governor Seth Shapiro. \nThis Masterclass will give executives\, creators and producers the strategies and techniques used by the new generation of media leaders in Hollywood in four key areas: \n– Cross-platform Development\n– Original Online Programming\n– Social Media and Screen Content\n– Distribution and Marketing \nThe Masterclass will be followed by a Networking Reception. \n  \n 
URL:https://marketing.com.au/event/multi-screen-engagement-the-secrets-behind-the-new-golden-age-of-hollywood/
LOCATION:TBA
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,Public Relations,Social Media,Workshop
ORGANIZER;CN="X MEDIA LAB":MAILTO:megan(at)xmedialab.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150515T083000
DTEND;TZID=Australia/Melbourne:20150515T113000
DTSTAMP:20260422T043533
CREATED:20150427T080236Z
LAST-MODIFIED:20150427T080236Z
UID:6665-1431678600-1431689400@marketing.com.au
SUMMARY:Facebook ROI: Why it Matters
DESCRIPTION:This event brings together a panel of digital thought leaders with years of experience in Facebook marketing to help build your understanding of Facebook marketing ROI. Most companies are now finding it critically important to invest in marketing through Facebook\, but very little know and understand if their efforts are successful as it’s hard to measure the effects of social media marketing directly\, this event will help attendees understand how to create and see their ROI through Facebook marketing. \n  \n 
URL:https://marketing.com.au/event/facebook-roi-why-it-matters/
LOCATION:Unnamed Venue\, Level 2\, 125 Flinders Lane\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150428T080000
DTEND;TZID=Australia/Melbourne:20150428T130000
DTSTAMP:20260422T043533
CREATED:20150415T071557Z
LAST-MODIFIED:20150415T071557Z
UID:6631-1430208000-1430226000@marketing.com.au
SUMMARY:The Future of Digital Advertising
DESCRIPTION:This event will discuss various topics and cover what is shaping\, influencing and driving digital advertising and marketing through this year and the next. \nWhat if advertisers and marketers stop caring about the what pipeline should they advertise through and started caring about the quality of the message they’re sending. In 2015\, consumers don’t “go online” anymore\, we are all online\, moving towards a world of total connectivity. With the ever growing and evolving technologies that allow us to connect to one and another\, marketers need to more efficiently connect with consumers\, this presentation will address many of the issues around “spray and pray” advertising and how to effectively get the attention of your target market through quality over quantity marketing. \n  \n 
URL:https://marketing.com.au/event/the-future-of-digital-advertising/
LOCATION:RMIT City Campus – Storey Hall\, Building 16\, Level 7\, "Green Brain". 342 Swanston Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation,Social Media
ORGANIZER;CN="AIMIA":MAILTO:info(at)aimia.com.au 
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150423T123000
DTEND;TZID=Australia/Melbourne:20150423T133000
DTSTAMP:20260422T043533
CREATED:20150413T071028Z
LAST-MODIFIED:20150413T071028Z
UID:6629-1429792200-1429795800@marketing.com.au
SUMMARY:April Lunch n' Learn 2015
DESCRIPTION:The April Lunch n’ Learn 2015 is a lunch meet up covering the topic of “Technology: Could vs Should”. This lunch will discuss the endless technological opportunities we “could” use\, and what we “should” use to help drive our business. This Lunch will allow participants to discuss with the MD of the digital agency\, Tribal Sydney\, on how he has managed to navigate through the “could” and “should” of technologies and where they have proven successful for driving his business. \n 
URL:https://marketing.com.au/event/april-lunch-n-learn-2015/
LOCATION:Australia Post\, Level 10\, 111 Bourke Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Dinner,Market Research,Marketing,Meetup,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150421T090000
DTEND;TZID=Australia/Melbourne:20150421T110000
DTSTAMP:20260422T043533
CREATED:20150401T102525Z
LAST-MODIFIED:20150401T102525Z
UID:6610-1429606800-1429614000@marketing.com.au
SUMMARY:IAB Mobile Landscape 2015 Results
DESCRIPTION:IAB Mobile Landscape 2015 Results – Melbourne\nThis event will reveal the findings from IAB Australia’s 3rd Annual Industry Study on the state of the Mobile Advertising Market in Australia. Find out how mobile spending is shifting\, how marketing metrics are being tracked and what findings are effective. This event will include a showcase in what has shown to work in mobile creativity to help marketers stretch their current thinking on how mobile advertising can help grow their brand.
URL:https://marketing.com.au/event/iab-mobile-landscape-2015-results/
LOCATION:VIC
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150416
DTEND;VALUE=DATE:20150417
DTSTAMP:20260422T043533
CREATED:20150324T024544Z
LAST-MODIFIED:20150324T024544Z
UID:6549-1429142400-1429228799@marketing.com.au
SUMMARY:The Australian Government: Social Media Best Practice Toolkit 2015
DESCRIPTION:Australian Government: Social Media Best Practice Toolkit 2015 is a case study and strategy driven event that aims to address the continuously evolving world of online interaction and social media networking and marketing. The Australian government along with other public sector organizations\, need to hear and share up to date strategies\, case studies and best practices that have been successful with social media interactions.
URL:https://marketing.com.au/event/the-australian-government-social-media-best-practice-toolkit-2015/
LOCATION:Rydges Melbourne\, 186 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Topics,All Event Types,Conference,Melbourne,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150415
DTEND;VALUE=DATE:20150416
DTSTAMP:20260422T043533
CREATED:20150324T031636Z
LAST-MODIFIED:20150324T031636Z
UID:6551-1429056000-1429142399@marketing.com.au
SUMMARY:Content Creation Day: Melbourne
DESCRIPTION:Content Creation Day is a workshop designed to teach marketers to design\, create\, use and upload content for social media using the latest content generating tools with the help of 4 leading content creation experts. \nThe workshop will allow participants to interact with and learn from 4 social media and content creation experts on various topics\, from: \n\nCreating engaging visual content for social media\nCreating video content on a small budget\nBranding and strategy related to AV content\nCreating content using mobile phones and devices.
URL:https://marketing.com.au/event/content-creation-day-melbourne/
LOCATION:Rydges Melbourne\, 186 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Topics,All Event Types,Content Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150331T073000
DTEND;TZID=Australia/Melbourne:20150331T223000
DTSTAMP:20260422T043533
CREATED:20150116T061655Z
LAST-MODIFIED:20150116T061655Z
UID:6378-1427787000-1427841000@marketing.com.au
SUMMARY:Marketing 3.0: Technology Led Intelligent Advertising
DESCRIPTION:Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale.\nFollowing the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne! \nFirst there was Marketing 1.0. An era of broadcast media\, where identifying and exploiting consumer behavioural psychology dominated and the big ad campaign prevailed. \nThen came Marketing 2.0\, the age of targeting\, marketers had to slice up the universe of potential customers along broad lines of demographics\, behavioral segments and contextual categories. \nNow Marketing 3.0: The age of optimisation\, where programmatic media buying is revolutionising the advertising industry \nPeople are multi-dimensional. In the age of optimization\, marketers don’t have to look at the consumer universe as a series of broad segments. \nBringing Big Data to advertising means marketeers can keep layering on more and more attributes\, resulting in an increasingly sophisticated understanding of each consumer. Ultimately\, it means they will have one-to-one conversations with their prospects. \nJoin AIMIA for an exclusive Breakfast Seminar to discuss and dissect how digital marketing is fundamentally shifting with the explosion of programmatic media buying and how this is giving advertisers the opportunity to efficiently place the right ad in front of the right audience on the right platform at the right time. (Place are limited so please book early)
URL:https://marketing.com.au/event/marketing-3-0-technology-led-intelligent-advertising/
LOCATION:To be confirmed
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Presentation
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150331T073000
DTEND;TZID=Australia/Melbourne:20150331T100000
DTSTAMP:20260422T043533
CREATED:20150302T224622Z
LAST-MODIFIED:20150302T224622Z
UID:6457-1427787000-1427796000@marketing.com.au
SUMMARY:The Next Generation of Marketing
DESCRIPTION:Marketing 3.0: Technology Led Intelligent Advertising \nDiscover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale. \nFollowing the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne! \nFirst there was Marketing 1.0. An era of broadcast media\, where identifying and exploiting consumer behavioural psychology dominated and the big ad campaign prevailed. \nThen came Marketing 2.0\, the age of targeting\, marketers had to slice up the universe of potential customers along broad lines of demographics\, behavioural segments and contextual categories. \nNow Marketing 3.0: The age of optimisation\, where programmatic media buying is revolutionising the advertising industry \nPeople are multi-dimensional. In the age of optimization\, marketers don’t have to look at the consumer universe as a series of broad segments. \nBringing Big Data to advertising means marketeers can keep layering on more and more attributes\, resulting in an increasingly sophisticated understanding of each consumer. Ultimately\, it means they will have one-to-one conversations with their prospects. \nJoin AIMIA for an exclusive Breakfast Seminar to discuss and dissect how digital marketing is fundamentally shifting with the explosion of programmatic media buying and how this is giving advertisers the opportunity to efficiently place the right ad in front of the right audience on the right platform at the right time. \n(Place are limited so please book early) \nKey topics include:\n•What are the principles of programmatic trading\, what does the jargon really mean and what opportunities are available for your marketing campaign\n•Uncover the possibilities that programmatic trading brings to all stakeholders; from advertisers and agencies to publishers and data vendors\n•What is the future of programmatic advertising? TV\, outdoor\, radio?
URL:https://marketing.com.au/event/next-generation-marketing/
LOCATION:TBC\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Workshop
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150326
DTEND;VALUE=DATE:20150327
DTSTAMP:20260422T043533
CREATED:20150202T053629Z
LAST-MODIFIED:20201002T060132Z
UID:6429-1427328000-1427414399@marketing.com.au
SUMMARY:ADMA Data Day - Melbourne
DESCRIPTION:ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year\, Data Day will provide a world class list of speakers\, delivering real insights into how companies are winning with data. \nYour competitors are planning to make more of data. Make sure you’re ahead of them. Register today. \nTHE PROGRAM HAS BEEN DESIGNED TO GIVE YOU REAL UNDERSTANDING OF DATA STRATEGIES \n\nUnlock data success for your business by using it as an asset.\nLearn how to find real insights to derive deeper relationships with your customers.\nDiscover how to influence behaviour in real-time.\nFind out how to manage data talent and integrate IT into your organisation.\n\nRegister today at www.admadataday.com.au
URL:https://marketing.com.au/event/adma-data-day-melbourne/
LOCATION:Crown Plaza Melbourne\, 1-5 Spencer St\, Docklands\, VIC\, 3008
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150324T130000
DTEND;TZID=Australia/Melbourne:20150324T180000
DTSTAMP:20260422T043533
CREATED:20150302T054425Z
LAST-MODIFIED:20150302T054425Z
UID:6451-1427202000-1427220000@marketing.com.au
SUMMARY:Design Business Council - Business Model Workshop
DESCRIPTION:Building a business model for your studio \nThis workshop is for start ups or established studios who want to step back and examine their business model. \nThis workshop will help you examine your clients and critically define their value to you (both financial and design); understand the relationship you have with them and what it is that you offer as design value. \nYou will also examine how you communicate; how you will market to them as well as the resources and partners you will need to do all this. You are then shown how to calculate what all this will cost and the type of revenue streams you can get. \nBuilding a new business model is a five hour face-to-face workshop that shows studio owners and managers how to critically evaluate the business they have and plan out the business they want. The workshop uses the Design business model canvas tool to do all this. \nAGDA Members are eligible for a 10% discount.
URL:https://marketing.com.au/event/design-business-council-business-model-workshop/
LOCATION:Design Business School\, Level 3\, 362 Little Bourke Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150324
DTEND;VALUE=DATE:20150325
DTSTAMP:20260422T043533
CREATED:20141230T140400Z
LAST-MODIFIED:20201002T005441Z
UID:6311-1427155200-1427241599@marketing.com.au
SUMMARY:ADMA Data Day - Sydney
DESCRIPTION:ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year\, Data Day will provide a world class list of speakers\, delivering real insights into how companies are winning with data. \nYour competitors are planning to make more of data. Make sure you’re ahead of them. Register today. \nTHE PROGRAM HAS BEEN DESIGNED TO GIVE YOU REAL UNDERSTANDING OF DATA STRATEGIES \n\nUnlock data success for your business by using it as an asset.\nLearn how to find real insights to derive deeper relationships with your customers.\nDiscover how to influence behavioUr in real-time.\nFind out how to manage data talent and integrate IT into your organisation.\n\nRegister today at www.admadataday.com.au
URL:https://marketing.com.au/event/adma-data-day/
LOCATION:Sofitel Sydney Wentworth Hotel\, 61-101 Philip Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150312T070000
DTEND;TZID=Australia/Melbourne:20150312T083000
DTSTAMP:20260422T043533
CREATED:20150302T232628Z
LAST-MODIFIED:20150302T232628Z
UID:6461-1426143600-1426149000@marketing.com.au
SUMMARY:Maximising Investment in Sponsorships
DESCRIPTION:Marketing professionals are often tasked with identifying prospective sponsorships for their firm and ensuring they are managed and leveraged effectively. Throughout the process\, we often need to navigate and manage reputational risks\, project management pitfalls and external stakeholders. If managed well\, sponsorships can provide a great opportunity to increase brand awareness\, offer unique networking opportunities and generate leads for new business. \nEarlier this year\, business technology solutions company Avanade\, announced a global sponsorship of Williams Martini Formula One Racing. The first event for the season and the sponsorship will be the 2015 Formula 1 ® Rolex Australian Grand Prix. The sponsorship will see Avanade develop a new digital enterprise platform to optimise Williams Martini Racing’s business performance both on and off the track. In return\, Avanade will receive global profiling and promotion as a key event sponsor. \nWe are fortunate to be joined by Avanade’s global CMO\, Stella Goulet\, and Williams Martini Racing CIO\, Graeme Hackland\, for a discussion about what it took to negotiate and activate this global sponsorship. At this session\, they will cover; \n•Negotiation of sponsorship scope\n•Relationship management\n•Execution of sponsorship activities\n•The importance of communication\, and\n•Benefits of a global versus local approach to sponsorship in a global company\nVia this interactive case study\, professional services marketers will be able to benefit from practical tips that can be applied to sponsorship opportunities and engagements to maximise investment.
URL:https://marketing.com.au/event/maximising-investment-sponsorships/
LOCATION:Herbert Smith Freehills\, Level 42\, 101 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150305T080000
DTEND;TZID=Australia/Melbourne:20150305T103000
DTSTAMP:20260422T043533
CREATED:20150202T052401Z
LAST-MODIFIED:20150202T052401Z
UID:6425-1425542400-1425551400@marketing.com.au
SUMMARY:Melbourne Breakfast with Airbnb
DESCRIPTION:Join us for breakfast with Paul Jeszenszky\, Director of Online Marketing\, Airbnb. \nPaul Jeszenszky has worked in digital marketing roles at OMD\, eBay and Google and his current role as Director of Online Marketing at Airbnb has him implementing digital marketing for yet another exciting\, innovative brand. \nPaul currently leads the Online Marketing and Media Buying team at Airbnb – a cross-functional\, global team which works to accelerate the adoption rate of the sharing economy and push the limits of digital marketing. \nWith over 17 years of digital marketing experience\, Paul has worked with a range of B2C and B2B brands and campaigns. He is passionate about growth marketing\, conversion optimisation and search and in his current role he also manages the organisations paid media. \nAirbnb is one of the world’s most well known success stories of the sharing economy. The online platform allowing people to rent their spare rooms and houses to strangers has grown to a global brand operating in 190 countries with over 1 million listings worldwide. \nTheir disruptive business strategy has revolutionized the travel industry and aims to bring the world together through its trust platform. Well known for it’s early growth hacking techniques\, innovative content approaches and leverage of social media\, Airbnb is an innovative brand leading the way in digital marketing. \nThis is your unique opportunity to hear digital marketing insights from behind this global brand. Book your ticket now to attend our breakfast event on the Thursday 5th of March in Melbourne.
URL:https://marketing.com.au/event/melbourne-breakfast-airbnb/
LOCATION:Maia\, Shed 14\, Central Pier\, 161 Harbour Esplanade\, Docklands\, Victoria\, 3008\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Presentation
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150226
DTEND;VALUE=DATE:20150228
DTSTAMP:20260422T043533
CREATED:20150116T043830Z
LAST-MODIFIED:20201002T055921Z
UID:6358-1424908800-1425081599@marketing.com.au
SUMMARY:Google Analytics Training
DESCRIPTION:Learn how to measure and improve your online channels with Google Analytics certified experts from Loves Data. \nWhether you’re new to online marketing and measurement\, studying to take your individual qualification exams\, in need of a refresher or wanting to boost your skills\, these classroom-style courses will help take your knowledge to the next level. Loves Data provides comprehensive education programs which cover the latest features\, present real world solutions and are Google approved. \nWhy should I attend? \n\nYou will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.\nGoogle selects Loves Data to train their clients – so should you!\nAccurate\, up-to-date and comprehensive product training\nReal world solutions presented by Google certified experts\nLearn Google’s own best practices from setup to advanced features\n\nThe course runs over two days\, Thursday 26 February and Friday 27 February. Participants can opt to attend both days\, or just one of the two.
URL:https://marketing.com.au/event/google-analytics-training/
LOCATION:Melbourne Business School\, 200 Leicester Street\, Melbourne\, Victoria\, 3053\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,SEO,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150224T073000
DTEND;TZID=Australia/Melbourne:20150224T210000
DTSTAMP:20260422T043533
CREATED:20150116T062602Z
LAST-MODIFIED:20150116T062602Z
UID:6381-1424763000-1424811600@marketing.com.au
SUMMARY:Great Expectations - What CEO's want from their PR investment
DESCRIPTION:While few CEO’s directly manage communications\, PR is one of the most scrutinised budget lines in Australian businesses. In the age of global brands\, the proliferation of media channels and shifting goal posts of modern business communications have elevated PR to a boardroom concern. \nCEO’s today demand greater transparency\, accountability and return on investment on their PR investment than ever before. \nFormer Age business journalist and founder of icon.pr\, Joanne Painter\, shares her insights and strategies for engaging c-suite executives in the PR journey – and offers some tactics for building engagement in PR from the top down. \nIn this interactive workshop we will also explore: \n\nWhat CEO’s really think about PR (and why are so many afraid of it)\nWhy PR should matter to CEO’s\nHow to convince your CEO to invest in PR\nWhen to engage your c-suite in the PR journey
URL:https://marketing.com.au/event/great-expectations-ceos-want-pr-investment/
LOCATION:Icon PR\, 132a Gwynne St\, Cremorne\, Melbourne\, Victoria\, 3121\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150224
DTEND;VALUE=DATE:20150227
DTSTAMP:20260422T043533
CREATED:20141230T135846Z
LAST-MODIFIED:20141230T135846Z
UID:6309-1424736000-1424995199@marketing.com.au
SUMMARY:Developing Your Digital Intelligence
DESCRIPTION:Melbourne – 24th February 2015 – Crown Towers\nSydney – 26th February 2015 – MCA\nDeveloping Your Digital Intelligence is an event that brings together IT and marketing leaders to discuss how to orchestrate a comprehensive digital strategy; the role each executive should take; the role of data in making a more responsive and customer-led organisation; and why CMOs and CIOs must become custodians of change if they wish to succeed in a digital-first world. \nBrought to you by ADMA\, CMO and CIO magazines.
URL:https://marketing.com.au/event/developing-digital-intelligence/
LOCATION:Unnamed Venue\, NSW and VIC\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,Melbourne,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150224
DTEND;VALUE=DATE:20150226
DTSTAMP:20260422T043533
CREATED:20150116T043331Z
LAST-MODIFIED:20150116T043331Z
UID:6354-1424736000-1424908799@marketing.com.au
SUMMARY:Google AdWords Training
DESCRIPTION:Learn how to setup\, manage and optimise your Google AdWords campaigns with Google certified experts from Loves Data. \nLoves Data’s training is designed to help you navigate this landscape. We focus on Google AdWords strategies\, features and best practices that will make a difference to your business’ bottom line. Whether you’re a beginner or have years of AdWords experience\, our expert trainers will provide actionable training to create and improve your campaigns. \nWhy should I attend? \n\nYou will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.\nLoves Data has been presenting Australia’s leading Google AdWords training since 2009\nLoves Data is the only Google-Certified AdWords trainer in Australia\nLoves Data’s training is rated 5 out of 5\, based on 183 testimonials\nLoves Data prides its training on being accurate\, accessible and actionable\n\nThe course runs over two days\, Tuesday 24 February and Wednesday 25 February. Participants can opt to attend both days\, or just one of the two.
URL:https://marketing.com.au/event/google-adwords-training/
LOCATION:Melbourne Business School\, 200 Leicester Street\, Melbourne\, Victoria\, 3053\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
END:VCALENDAR