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X-WR-CALDESC:Events for Marketing.com.au
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DTSTART;TZID=Australia/Melbourne:20151022T180000
DTEND;TZID=Australia/Melbourne:20151022T230000
DTSTAMP:20260422T002726
CREATED:20151001T020342Z
LAST-MODIFIED:20151001T020342Z
UID:7119-1445536800-1445554800@marketing.com.au
SUMMARY:2015 Awards of Marketing Excellence Gala Dinner
DESCRIPTION:Celebrate the year’s best marketing programs at this fantastic Gala Dinner. The annual awards ceremony of the Australian Institute of Marketing will see this year’s best and brightest marketers and marketing campaigns awarded and recognised. This year’s finalists include companies as diverse as St George Bank\, Kmart\, Sustainability Victoria and the Australian Radio Network.
URL:https://marketing.com.au/event/2015-awards-of-marketing-excellence-gala-dinner/
LOCATION:VIC
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Content Marketing,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20151022T070000
DTEND;TZID=Australia/Melbourne:20151022T210000
DTSTAMP:20260422T002726
CREATED:20151001T022821Z
LAST-MODIFIED:20151001T022821Z
UID:7126-1445497200-1445547600@marketing.com.au
SUMMARY:Vic Guru Breakfast - Strategies for Change
DESCRIPTION:This breakfast will feature Australia Post’s Chris Blake\, Executive GM Corporate Affairs and Guy Sutherland\, CMO and Executive GM Consumer and Small Business Segment who will present their industry leading ideas on changing business focus towards customer centricity.
URL:https://marketing.com.au/event/vic-guru-breakfast-strategies-for-change/
LOCATION:VIC
CATEGORIES:All Event Topics,All Event Types,Market Research,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151019
DTEND;VALUE=DATE:20151020
DTSTAMP:20260422T002726
CREATED:20151001T013958Z
LAST-MODIFIED:20151001T013958Z
UID:7117-1445212800-1445299199@marketing.com.au
SUMMARY:Fundamental Workshop || Public Relations with Tactics
DESCRIPTION:The rise of technology means that being able to communicate through writing has become more important than ever for people working in public relations. This workshop on ‘Public Relations with Tactics’ will instruct on creating clear\, concise and well written PR and marketing content. It will cover: \n\nTargeting audiences\nDesigning persuasive/informative releases\nUsing the pyramid approach\nDeveloping corporate brochures\, profiles and newsletters for different contexts.
URL:https://marketing.com.au/event/fundamental-workshop-public-relations-with-tactics/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Public Relations,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20151015T130000
DTEND;TZID=Australia/Melbourne:20151015T190000
DTSTAMP:20260422T002726
CREATED:20150909T075423Z
LAST-MODIFIED:20150909T075423Z
UID:7085-1444914000-1444935600@marketing.com.au
SUMMARY:ONE: Teradata Marketing Connect - Melbourne
DESCRIPTION:ONE: Teradata Marketing Connect is an afternoon event that will bring experienced local and international speakers together to inspire marketers and deliver relevant networking opportunities. Along side the international and local speakers\, there will be key insights and learning opportunities for all marketers in attendance.
URL:https://marketing.com.au/event/one-teradata-marketing-connect-melbourne/
LOCATION:ACMI\, Federation Square\, Flinders St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20151013
DTEND;VALUE=DATE:20151015
DTSTAMP:20260422T002726
CREATED:20150908T035739Z
LAST-MODIFIED:20150908T035739Z
UID:7048-1444694400-1444867199@marketing.com.au
SUMMARY:Content Marketing for Government Masterclass - Melbourne
DESCRIPTION:This 2-day Content Marketing for Government masterclass helps govt communicators create & distribute useful & relevant content to directly engage with citizens. A content marketing approach to Govt communications.
URL:https://marketing.com.au/event/content-marketing-for-government-masterclass-melbourne/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
ORGANIZER;CN="Progress Media":MAILTO:davidl@progressmedia.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20151008T130000
DTEND;TZID=Australia/Melbourne:20151008T170000
DTSTAMP:20260422T002726
CREATED:20151001T035816Z
LAST-MODIFIED:20151001T035816Z
UID:7129-1444309200-1444323600@marketing.com.au
SUMMARY:Safely Unlocking Your Biggest Asset - Audience Data
DESCRIPTION:Publishers large and small are united by one very common and often painful issue – how can they safely unlock their biggest asset – their audience data. Increasingly the approach is programmatic but it’s loaded with as many questions as answers. \nJoin IAB Australia\, Audience 360\, Carsales\, Sensis\, Krux and AppNexus as they explore how holistic programmatic solutions can provide both data protection and the potential for audience extension monetisation. Topics of discussion will include creating dynamic creative opportunities\, realising the value of granular data and the new media opportunities for both video and social. \nTopics to be covered include: \n\nThe de-coupling of audiences and inventory: What this means for Publishers\, Advertisers and their Agencies.\nMonetising Audience Data – the Publisher’s Perspective\nPitfalls to be aware of when profiting from audience data.\nWhat is 2nd party data?\nWhy we are seeing more demand from marketers for 2nd party data?\nHints and tips for successful 2nd party data sharing\nHow Sensis and other directory businesses are transforming into digital first businesses
URL:https://marketing.com.au/event/safely-unlocking-your-biggest-asset-audience-data/
LOCATION:PwC\, Lvl 19\, Freshwater Place\, 2 Southbank Bd\, Melbourne\, Victoria\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20151008T080000
DTEND;TZID=Australia/Melbourne:20151008T103000
DTSTAMP:20260422T002726
CREATED:20150908T043409Z
LAST-MODIFIED:20150908T043409Z
UID:7055-1444291200-1444300200@marketing.com.au
SUMMARY:Radical Growth & Innovation - Melbourne Breakfast With Lego
DESCRIPTION:Join us for an exclusive breakfast & 50 min presentation with David Gram\, Marketing Director\, Future Lab at LEGO who is coming from Denmark for this event.
URL:https://marketing.com.au/event/radical-growth-innovation-melbourne-breakfast-with-lego/
LOCATION:Maia\, Shed 14\, Central Pier\, 161 Harbour Esplanade\, Docklands\, Victoria\, 3008\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Public Relations,Social Media,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150923
DTEND;VALUE=DATE:20150924
DTSTAMP:20260422T002726
CREATED:20150908T065452Z
LAST-MODIFIED:20200722T233950Z
UID:7060-1442966400-1443052799@marketing.com.au
SUMMARY:Content Marketing Strategy Design
DESCRIPTION:Content Marketing Strategy Design is a one day workshop that will look at the processes\, strategies and tools used in content marketing. \nKey topics covered in the one day workshop are: \n\nContent Marketing Background\nStrategy Development\nCommunication formats\nDevelopment Process\nChannel selection strategy\nMajor free and paid tools to use for content marketing strategy implementation\nMeasurement and tracking
URL:https://marketing.com.au/event/content-marketing-strategy-design/
LOCATION:TBA
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Workshop
ORGANIZER;CN="AIMIA":MAILTO:info(at)aimia.com.au 
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150916T180000
DTEND;TZID=Australia/Melbourne:20150916T220000
DTSTAMP:20260422T002726
CREATED:20150908T071447Z
LAST-MODIFIED:20150908T071447Z
UID:7061-1442426400-1442440800@marketing.com.au
SUMMARY:New World Analytics: Fast data trumps big data
DESCRIPTION:This event is presented by Scott Thomson\, a digital strategy consultant\, digital marketer and technology strategist. Scott will share his experiences and advice on data driven marketing and data commercialization which he brings from his experience and time working with Telstra\, Sensis and Adobe. \n 
URL:https://marketing.com.au/event/new-world-analytics-fast-data-trumps-big-data/
LOCATION:Deloitte Offices\, 550 Bourke Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Meetup,Melbourne,Presentation,SEO,Social Media,Workshop
ORGANIZER;CN="IAPA":MAILTO:christine.thomson(at)iapa.org.au 
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150910
DTEND;VALUE=DATE:20150912
DTSTAMP:20260422T002726
CREATED:20150610T114944Z
LAST-MODIFIED:20150610T114944Z
UID:6797-1441843200-1442015999@marketing.com.au
SUMMARY:2015 Analytics Conference – Melbourne
DESCRIPTION:Learn the latest techniques and trends from industry leaders at the Annual Google Analytics User Conference.
URL:https://marketing.com.au/event/2015-analytics-conference-melbourne/
LOCATION:Melbourne Convention Exhibition Centre\, 1 Convention Centre Place\, South Wharf \, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Market Research,Melbourne,SEO,Social Media
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150903
DTEND;VALUE=DATE:20150904
DTSTAMP:20260422T002726
CREATED:20150721T071648Z
LAST-MODIFIED:20150721T071648Z
UID:6941-1441238400-1441324799@marketing.com.au
SUMMARY:Squiz Summit 2015
DESCRIPTION:Squiz Summit 2015 will help customers establish new digital systems\, create unique digital strategies and provide solutions that include web experience platforms\, CMS\, CRM\, marketing automation\, advanced search function\, UX and smarter intranet and cloud hosting. This even is your chance to meet with and pick the brains of designers and business leaders behind these systems and products.
URL:https://marketing.com.au/event/squiz-summit-2015/
LOCATION:Central Pier 14\, Central Pier\, Docklands\, VIC\, 3008\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Melbourne,Workshop
ORGANIZER;CN="Squiz":MAILTO:support(at)squiz.net
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150902T173000
DTEND;TZID=Australia/Melbourne:20150902T200000
DTSTAMP:20260422T002726
CREATED:20150824T230637Z
LAST-MODIFIED:20150824T230637Z
UID:7004-1441215000-1441224000@marketing.com.au
SUMMARY:Melbourne Spring Fashion Week: Fashion Forward
DESCRIPTION:Part of Melbourne Spring Fashion Week\, this particular event will focus on how you can promote your own personal brand online. Aimed at fashion bloggers\, the session will cover how to promote yourself to stores\, fashion labels\, Google and\, most importantly\, your readers. \nHearing from Chris Burgess (clickify.com)\, Alyce Cowell (Westfield Insider)\, Danielle Castano (stylesnooperdan.com)\, and Liz Tehan (setthat.com)\, attendees are sure to learn a number of strategies to help them build a commercially successful blog. \nAt the end of this session\, there will be drinks\, finger food and time for some all-important networking.
URL:https://marketing.com.au/event/melbourne-spring-fashion-week-fashion-forward/
LOCATION:Hairy Little Sista\, 240 Little Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne,Presentation,SEO
ATTACH;FMTTYPE=image/png:https://marketing.com.au/wp-content/uploads/2015/08/Fashion-Forward.png
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150826
DTEND;VALUE=DATE:20150827
DTSTAMP:20260422T002726
CREATED:20150610T114123Z
LAST-MODIFIED:20150610T114123Z
UID:6795-1440547200-1440633599@marketing.com.au
SUMMARY:Digital Summit Melbourne 2015
DESCRIPTION:Join us for a full day of inspiration\, as we hear from local and international Digital Marketing experts who will share their strategic insights\, methods and practical advice.
URL:https://marketing.com.au/event/digital-summit-melbourne-2015/
LOCATION:Unnamed Venue\, 161 Harbour Esplanade\, Docklands Melbourne\, VIC\, 3008\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Social Media
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150812T073000
DTEND;TZID=Australia/Melbourne:20150812T090000
DTSTAMP:20260422T002726
CREATED:20150721T122041Z
LAST-MODIFIED:20150721T122041Z
UID:6944-1439364600-1439370000@marketing.com.au
SUMMARY:The Evolution of Marketing Breakfast
DESCRIPTION:The Evolution of Marketing Breakfast event at RMIT will bring together 3 inspiring thought leaders in a panel format to discuss specific areas of content marketing\, digital and marketing automation to highlight how an digital marketing strategy can help grow your business.
URL:https://marketing.com.au/event/the-evolution-of-marketing-breakfast/
LOCATION:RMIT – Green Brain Room\, 445 Swanston Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150730
DTEND;VALUE=DATE:20150801
DTSTAMP:20260422T002726
CREATED:20150701T084258Z
LAST-MODIFIED:20150701T084258Z
UID:6870-1438214400-1438387199@marketing.com.au
SUMMARY:Customer Experience Tech Fest
DESCRIPTION:Customer Experience Tech Fest is a conference designed to help discover how to get your customers experience strategy right\, utilize commercial value of your customers data and help engage with your customers across all channels\, placing your customers as the heart of your business. Find out how some of the worlds leading brands are using CRM and other digital technologies to create\, engage and maintain customers.
URL:https://marketing.com.au/event/customer-experience-tech-fest/
LOCATION:Crown Plaza Melbourne\, 1-5 Spencer St\, Docklands\, VIC\, 3008
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Melbourne,Public Relations
ORGANIZER;CN="The Eventful Group":MAILTO:claire.jones(at)theeventfulgroup.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150729T073000
DTEND;TZID=Australia/Melbourne:20150729T083000
DTSTAMP:20260422T002726
CREATED:20150624T112554Z
LAST-MODIFIED:20150624T112554Z
UID:6841-1438155000-1438158600@marketing.com.au
SUMMARY:Taking Control of the Online Narrative: Blogging 101
DESCRIPTION:Blogger outreach is now a mainstay in the life of PR professionals and is increasingly valued as an important area of influence for brands. So\, what are the insights of bloggers regarding working with PRs and how can we create a sustainable working relationship for the future? \nJoin us at an exclusive PRIA breakfast to hear from Felicity Grey\, Managing Director of Australia’s largest blogging community\, Nuffnang with veteran vintage blogger Candice Deville. Discuss the differences between journalists and bloggers\, balancing editorial and advertorial and how to create authentic narrative through shared experiences.
URL:https://marketing.com.au/event/taking-control-of-the-online-narrative-blogging-101/
LOCATION:Professional Public Relations\, Level 3\, 162 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150728
DTEND;VALUE=DATE:20150730
DTSTAMP:20260422T002726
CREATED:20150514T064337Z
LAST-MODIFIED:20150514T064337Z
UID:6736-1438041600-1438214399@marketing.com.au
SUMMARY:Content Strategy Masterclass Melbourne – July 2015
DESCRIPTION:This 2-day practical & interactive masterclass is designed to offer unambiguous & clear steps to designing\, documenting\, implementing & improving a content strategy facilitated by Jonathan Crossfield.
URL:https://marketing.com.au/event/content-strategy-masterclass-melbourne-july-2015/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Marketing,Melbourne
ORGANIZER;CN="Progress Media":MAILTO:davidl@progressmedia.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150723T180000
DTEND;TZID=Australia/Melbourne:20150723T190000
DTSTAMP:20260422T002726
CREATED:20150714T062719Z
LAST-MODIFIED:20150714T062719Z
UID:6932-1437674400-1437678000@marketing.com.au
SUMMARY:Intro to Adwords for Enterprise
DESCRIPTION:Google AdWords is greater than just an advertising platform\, its a fine science and avenue on consumer intent. This workshop will take you through what premier agencies and enterprise search marketing experts do to prepare an AdWords campaign. Learn keyword research tips\, campaign structure and design\, tools and techniques the way the experts do it.
URL:https://marketing.com.au/event/intro-to-adwords-for-enterprise/
LOCATION:Collective Campus\, Level 1\, 20 Queen St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne,Social Media,Workshop
ORGANIZER;CN="Collective Campus":MAILTO:info(at)collectivecamp.us
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150717T173000
DTEND;TZID=Australia/Melbourne:20150717T203000
DTSTAMP:20260422T002726
CREATED:20150624T111918Z
LAST-MODIFIED:20150624T111918Z
UID:6836-1437154200-1437165000@marketing.com.au
SUMMARY:PRINKS Melbourne at Bond
DESCRIPTION:The next PRINKS Melbourne event will be on Friday 17 July\, and we would love to see some new and familiar faces joining us for a drink and a chat\, to talk shop (or not) at beautiful Bond Melbourne\, just off Flinders Street. Kick off your weekend with a complimentary drink and canapés on arrival\, courtesy of Bond Melbourne via Soda Communications\, exclusively for PRINKS. \nFor those newly initiated\, PRINKS is an industry networking group for communications professionals (whether you’re in PR\, advertising\, media\, marketing\, social\, or digital) and graduates\, designed to build connections and opportunities over a drink or two. All are welcome – feel free to come on your own or invite a friend/colleague. Supported by the PRIA.
URL:https://marketing.com.au/event/prinks-melbourne-at-bond/
LOCATION:Bond\, 24 Bond Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup,Melbourne,Public Relations
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150620
DTEND;VALUE=DATE:20150621
DTSTAMP:20260422T002726
CREATED:20150610T113123Z
LAST-MODIFIED:20150610T113123Z
UID:6792-1434758400-1434844799@marketing.com.au
SUMMARY:Profile\, Publicity & Profits
DESCRIPTION:One day marketing intensive. Learn how to out-shine & out-sell your competition at this one day marketing intensive with bestselling author\, Ben Angel. Limited tickets left!
URL:https://marketing.com.au/event/profile-publicity-profits/
LOCATION:Unnamed Venue\, 489 Elizabeth St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150618T080000
DTEND;TZID=Australia/Melbourne:20150618T130000
DTSTAMP:20260422T002726
CREATED:20150611T045710Z
LAST-MODIFIED:20150611T045710Z
UID:6804-1434614400-1434632400@marketing.com.au
SUMMARY:Connected consumer: The future of digital retail experience (VIC)
DESCRIPTION:In a changing customer world\, where technology is evolving and the consumer is demanding a more personal touch to their relationship with brands\,‘always on’ technology makes it possible for consumers to interact with brands in new ways\, and whenever they want.
URL:https://marketing.com.au/event/connected-consumer-the-future-of-digital-retail-experience-vic/
LOCATION:RMIT Design Hub Lecture Theatre\, Building 100\, Corner Victoria and Swanston Street\, Carlton\, VIC\, 3053\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,Workshop
ORGANIZER;CN="AIMIA":MAILTO:info(at)aimia.com.au 
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150521T180000
DTEND;TZID=Australia/Melbourne:20150521T203000
DTSTAMP:20260422T002726
CREATED:20150518T061637Z
LAST-MODIFIED:20150518T061637Z
UID:6749-1432231200-1432240200@marketing.com.au
SUMMARY:Personal Branding: strategies to stand out
DESCRIPTION:Personal Branding: The most important brand that you will ever manage is the one you make for yourself. \nThis event will focus on what it takes get your foot in the door\, to become noticed in an industry full of budding marketers trying to do the same. Offering a panel of  3 marketing experts with decades of experience to draw upon\, this event will provide a wealth of information to help you brand yourself and stand out from the rest of the pack\, getting you one step closer to landing your dream job. \n  \n 
URL:https://marketing.com.au/event/personal-branding-strategies-to-stand-out/
LOCATION:Campari House\, 23-25 Hardware Lane\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne,Presentation,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150520
DTEND;VALUE=DATE:20150521
DTSTAMP:20260422T002726
CREATED:20150420T072526Z
LAST-MODIFIED:20150420T072526Z
UID:6647-1432080000-1432166399@marketing.com.au
SUMMARY:Multi-Screen Engagement: The Secrets Behind the New Golden Age of Hollywood
DESCRIPTION:Everything you need to know to create effective media content and distribution strategies presented by leading Hollywood media advisor and “The Emmys” television academy “Interactive Media” governor Seth Shapiro. \nThis Masterclass will give executives\, creators and producers the strategies and techniques used by the new generation of media leaders in Hollywood in four key areas: \n– Cross-platform Development\n– Original Online Programming\n– Social Media and Screen Content\n– Distribution and Marketing \nThe Masterclass will be followed by a Networking Reception. \n  \n 
URL:https://marketing.com.au/event/multi-screen-engagement-the-secrets-behind-the-new-golden-age-of-hollywood/
LOCATION:TBA
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,Public Relations,Social Media,Workshop
ORGANIZER;CN="X MEDIA LAB":MAILTO:megan(at)xmedialab.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150515T083000
DTEND;TZID=Australia/Melbourne:20150515T113000
DTSTAMP:20260422T002726
CREATED:20150427T080236Z
LAST-MODIFIED:20150427T080236Z
UID:6665-1431678600-1431689400@marketing.com.au
SUMMARY:Facebook ROI: Why it Matters
DESCRIPTION:This event brings together a panel of digital thought leaders with years of experience in Facebook marketing to help build your understanding of Facebook marketing ROI. Most companies are now finding it critically important to invest in marketing through Facebook\, but very little know and understand if their efforts are successful as it’s hard to measure the effects of social media marketing directly\, this event will help attendees understand how to create and see their ROI through Facebook marketing. \n  \n 
URL:https://marketing.com.au/event/facebook-roi-why-it-matters/
LOCATION:Unnamed Venue\, Level 2\, 125 Flinders Lane\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150428T080000
DTEND;TZID=Australia/Melbourne:20150428T130000
DTSTAMP:20260422T002726
CREATED:20150415T071557Z
LAST-MODIFIED:20150415T071557Z
UID:6631-1430208000-1430226000@marketing.com.au
SUMMARY:The Future of Digital Advertising
DESCRIPTION:This event will discuss various topics and cover what is shaping\, influencing and driving digital advertising and marketing through this year and the next. \nWhat if advertisers and marketers stop caring about the what pipeline should they advertise through and started caring about the quality of the message they’re sending. In 2015\, consumers don’t “go online” anymore\, we are all online\, moving towards a world of total connectivity. With the ever growing and evolving technologies that allow us to connect to one and another\, marketers need to more efficiently connect with consumers\, this presentation will address many of the issues around “spray and pray” advertising and how to effectively get the attention of your target market through quality over quantity marketing. \n  \n 
URL:https://marketing.com.au/event/the-future-of-digital-advertising/
LOCATION:RMIT City Campus – Storey Hall\, Building 16\, Level 7\, "Green Brain". 342 Swanston Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation,Social Media
ORGANIZER;CN="AIMIA":MAILTO:info(at)aimia.com.au 
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150423T123000
DTEND;TZID=Australia/Melbourne:20150423T133000
DTSTAMP:20260422T002726
CREATED:20150413T071028Z
LAST-MODIFIED:20150413T071028Z
UID:6629-1429792200-1429795800@marketing.com.au
SUMMARY:April Lunch n' Learn 2015
DESCRIPTION:The April Lunch n’ Learn 2015 is a lunch meet up covering the topic of “Technology: Could vs Should”. This lunch will discuss the endless technological opportunities we “could” use\, and what we “should” use to help drive our business. This Lunch will allow participants to discuss with the MD of the digital agency\, Tribal Sydney\, on how he has managed to navigate through the “could” and “should” of technologies and where they have proven successful for driving his business. \n 
URL:https://marketing.com.au/event/april-lunch-n-learn-2015/
LOCATION:Australia Post\, Level 10\, 111 Bourke Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Dinner,Market Research,Marketing,Meetup,Melbourne
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150421T090000
DTEND;TZID=Australia/Melbourne:20150421T110000
DTSTAMP:20260422T002726
CREATED:20150401T102525Z
LAST-MODIFIED:20150401T102525Z
UID:6610-1429606800-1429614000@marketing.com.au
SUMMARY:IAB Mobile Landscape 2015 Results
DESCRIPTION:IAB Mobile Landscape 2015 Results – Melbourne\nThis event will reveal the findings from IAB Australia’s 3rd Annual Industry Study on the state of the Mobile Advertising Market in Australia. Find out how mobile spending is shifting\, how marketing metrics are being tracked and what findings are effective. This event will include a showcase in what has shown to work in mobile creativity to help marketers stretch their current thinking on how mobile advertising can help grow their brand.
URL:https://marketing.com.au/event/iab-mobile-landscape-2015-results/
LOCATION:VIC
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150416
DTEND;VALUE=DATE:20150417
DTSTAMP:20260422T002726
CREATED:20150324T024544Z
LAST-MODIFIED:20150324T024544Z
UID:6549-1429142400-1429228799@marketing.com.au
SUMMARY:The Australian Government: Social Media Best Practice Toolkit 2015
DESCRIPTION:Australian Government: Social Media Best Practice Toolkit 2015 is a case study and strategy driven event that aims to address the continuously evolving world of online interaction and social media networking and marketing. The Australian government along with other public sector organizations\, need to hear and share up to date strategies\, case studies and best practices that have been successful with social media interactions.
URL:https://marketing.com.au/event/the-australian-government-social-media-best-practice-toolkit-2015/
LOCATION:Rydges Melbourne\, 186 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Topics,All Event Types,Conference,Melbourne,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150415
DTEND;VALUE=DATE:20150416
DTSTAMP:20260422T002726
CREATED:20150324T031636Z
LAST-MODIFIED:20150324T031636Z
UID:6551-1429056000-1429142399@marketing.com.au
SUMMARY:Content Creation Day: Melbourne
DESCRIPTION:Content Creation Day is a workshop designed to teach marketers to design\, create\, use and upload content for social media using the latest content generating tools with the help of 4 leading content creation experts. \nThe workshop will allow participants to interact with and learn from 4 social media and content creation experts on various topics\, from: \n\nCreating engaging visual content for social media\nCreating video content on a small budget\nBranding and strategy related to AV content\nCreating content using mobile phones and devices.
URL:https://marketing.com.au/event/content-creation-day-melbourne/
LOCATION:Rydges Melbourne\, 186 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Topics,All Event Types,Content Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150331T073000
DTEND;TZID=Australia/Melbourne:20150331T223000
DTSTAMP:20260422T002726
CREATED:20150116T061655Z
LAST-MODIFIED:20150116T061655Z
UID:6378-1427787000-1427841000@marketing.com.au
SUMMARY:Marketing 3.0: Technology Led Intelligent Advertising
DESCRIPTION:Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale.\nFollowing the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne! \nFirst there was Marketing 1.0. An era of broadcast media\, where identifying and exploiting consumer behavioural psychology dominated and the big ad campaign prevailed. \nThen came Marketing 2.0\, the age of targeting\, marketers had to slice up the universe of potential customers along broad lines of demographics\, behavioral segments and contextual categories. \nNow Marketing 3.0: The age of optimisation\, where programmatic media buying is revolutionising the advertising industry \nPeople are multi-dimensional. In the age of optimization\, marketers don’t have to look at the consumer universe as a series of broad segments. \nBringing Big Data to advertising means marketeers can keep layering on more and more attributes\, resulting in an increasingly sophisticated understanding of each consumer. Ultimately\, it means they will have one-to-one conversations with their prospects. \nJoin AIMIA for an exclusive Breakfast Seminar to discuss and dissect how digital marketing is fundamentally shifting with the explosion of programmatic media buying and how this is giving advertisers the opportunity to efficiently place the right ad in front of the right audience on the right platform at the right time. (Place are limited so please book early)
URL:https://marketing.com.au/event/marketing-3-0-technology-led-intelligent-advertising/
LOCATION:To be confirmed
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Presentation
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
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END:VCALENDAR