BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20150404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20151003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20160402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20161001T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20170401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20170930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20180331T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20181006T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170621
DTEND;VALUE=DATE:20170622
DTSTAMP:20260421T085357
CREATED:20170331T094642Z
LAST-MODIFIED:20170331T094642Z
UID:9740-1498003200-1498089599@marketing.com.au
SUMMARY:Search Engine Optimisation for Small Business
DESCRIPTION:Do you want to learn about search engine listings\, web analytics or Google Keyword Planner? Then attending this event you will learn that. As you know\, just having a website doesn’t mean that you business is going to show in Google search straight away. \nAs well as this\, you will also learn how to structure web content to make it SEO friendly; how to find the best keywords by using Google Keyword Planner Tool plus much more!
URL:https://marketing.com.au/event/search-engine-optimisation-for-small-business/
LOCATION:Manningham Civic Centre\, 699 Doncaster Road\, Doncaster\, VIC\, 3108\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Melbourne,SEO,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170613
DTEND;VALUE=DATE:20170614
DTSTAMP:20260421T085357
CREATED:20170605T014646Z
LAST-MODIFIED:20201002T043708Z
UID:10061-1497312000-1497398399@marketing.com.au
SUMMARY:Digital Analytics For Marketers Course
DESCRIPTION:This course on data analytics has been put together to simplify the topic and make it straightforward and coherent\, you will learn about applying a metrics framework to any digital campaigns\, read and interpret key reports in Google Analytics\, Uncover hidden consumer insights and utilise them to effectively communicate with your consumers plus much more!
URL:https://marketing.com.au/event/digital-analytics-marketers-course/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170531
DTEND;VALUE=DATE:20170601
DTSTAMP:20260421T085357
CREATED:20170109T030855Z
LAST-MODIFIED:20170109T030855Z
UID:9335-1496188800-1496275199@marketing.com.au
SUMMARY:Social Media Applications - Melbourne
DESCRIPTION:This one day workshop brings together case studies\, research\, hands-on learning plus much more to help participants understand the use of social media for business and also different business strategies when it comes to social media. You will participate in small group activities\, discuss as well as other forms.
URL:https://marketing.com.au/event/social-media-applications-melbourne/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170530
DTEND;VALUE=DATE:20170531
DTSTAMP:20260421T085357
CREATED:20170328T044932Z
LAST-MODIFIED:20170328T044932Z
UID:9717-1496102400-1496188799@marketing.com.au
SUMMARY:Principles of Digital Marketing - Melbourne
DESCRIPTION:There are many different forms of marketing\, at this event you will be introduced to different concepts to effectively use digital forms of marketing; marketing is a crucial part of the overall marketing plan and it includes social media\, e-marketing and the value of your current website. You will learn how digital marketing can apply to a variety of businesses.
URL:https://marketing.com.au/event/principles-digital-marketing-melbourne/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20170525T083000
DTEND;TZID=Australia/Melbourne:20170525T173000
DTSTAMP:20260421T085357
CREATED:20170304T010247Z
LAST-MODIFIED:20201002T043927Z
UID:9623-1495701000-1495733400@marketing.com.au
SUMMARY:Millennials Marketing Conference
DESCRIPTION:“MILLENNIALS ARE THE FASTEST CREATORS AND EVEN FASTER ADOPTERS – AND THEY’RE CHANGING THE WORLD WE LIVE IN EVERY DAY.​” – Growth Tank \nThis event includes two days of research\, insights\, strategies\, interactive workshops\, roundtables and networking to help give brands the edge on millennial consumers.
URL:https://marketing.com.au/event/millennials-marketing-conference-2/
LOCATION:ACMI\, Federation Square\, Flinders St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170503
DTEND;VALUE=DATE:20170505
DTSTAMP:20260421T085357
CREATED:20170210T062244Z
LAST-MODIFIED:20170210T062244Z
UID:9508-1493769600-1493942399@marketing.com.au
SUMMARY:Australian Government Social Media Toolkit 2017
DESCRIPTION:With so many different social media channels available and with them constantly changing and also more social media channels being created all of the time it can be hard to keep up. Attending this event you will learn what they are; what to use; what other people are using plus much more.
URL:https://marketing.com.au/event/australian-government-social-media-toolkit-2017/
LOCATION:Novotel on Collins\, 270 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20170419T093000
DTEND;TZID=Australia/Melbourne:20170419T130000
DTSTAMP:20260421T085358
CREATED:20170413T072851Z
LAST-MODIFIED:20170413T072956Z
UID:9829-1492594200-1492606800@marketing.com.au
SUMMARY:Starting Your Business Right Workshop
DESCRIPTION:In this workshop you’ll learn how to conduct a feasibility study on your business idea with a small group of people new to business in your local area. It will cover how to evaluate business-readiness\, market-analysis\, how to determine the best structure\, prepare a business plan and also a step-by-step guide to getting registered.
URL:https://marketing.com.au/event/starting-business-right-workshop/
LOCATION:Brunswick Business Incubator\, 420 Victoria street \, Brunswick\, VIC\, 3056\, Australia
CATEGORIES:All Event Locations,All Event Topics,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170405
DTEND;VALUE=DATE:20170406
DTSTAMP:20260421T085358
CREATED:20161222T091049Z
LAST-MODIFIED:20161222T091049Z
UID:9241-1491350400-1491436799@marketing.com.au
SUMMARY:DataDay - Melbourne
DESCRIPTION:At this one day conference you will learn how to effectively use real-time data to help deliver a great customer experience.\nIt brings 4 international keynote speakers\, 10case studies & 12 panellists who will be discussing issues that the industry face today including but limited to digital capabilities customer segmentation and the ethical use of data.
URL:https://marketing.com.au/event/dataday-melbourne/
LOCATION:Sofitel Melbourne\, 25 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20170329T080000
DTEND;TZID=Australia/Melbourne:20170329T103000
DTSTAMP:20260421T085358
CREATED:20170322T223620Z
LAST-MODIFIED:20201002T053700Z
UID:9696-1490774400-1490783400@marketing.com.au
SUMMARY:Growth Hacking Uncovered
DESCRIPTION:At this event we’ll be exploring how marketers can leverage growth hacking techniques to achieve high growth objectives. \nThe speakers you will hear from at this event\, include: \n\nMichael Bird – Co-Founder & CEO\, Social Garden\nChanie Hyde – Marketing Services Manager\, BlueChilli Group\nWill Egan – CMO Ausmed\, Co-Founder Growth Hackers Australia
URL:https://marketing.com.au/event/growth-hacking-uncovered-2/
LOCATION:The Cluster\, 31 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne,Presentation
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170327
DTEND;VALUE=DATE:20170328
DTSTAMP:20260421T085358
CREATED:20170125T025447Z
LAST-MODIFIED:20170125T025447Z
UID:9420-1490572800-1490659199@marketing.com.au
SUMMARY:Marketing for Not for Profits - Melbourne
DESCRIPTION:With the Not for Profit facing more challenges than the normal business\, such as limited budgets and resources. AMI are putting on this workshop to help to maximise your marketing dollar. You will also learn how successful campaigns work and how that can be implemented into your business. To learn all of this you will use a variety of case studies.
URL:https://marketing.com.au/event/marketing-not-profits-melbourne/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20170222T080000
DTEND;TZID=Australia/Melbourne:20170222T103000
DTSTAMP:20260421T085358
CREATED:20170201T050520Z
LAST-MODIFIED:20170201T050520Z
UID:9447-1487750400-1487759400@marketing.com.au
SUMMARY:Digital Predictions and Priorities for 2017
DESCRIPTION:Interactive Minds’ first event of the year is “Digital Predictions and Priorities for 2017”. In one of today’s fastest moving fields they are going to look ahead in 2017 to help you with every step of the customer lifecycle. \nThey will do this with some digital marketing experts including Paul Baron\, Group Manager Online Marketing\, Visit Victoria and Robert Tilt\, Head of Innovation\, Carat Australia who will share their insights on what’s on the horizon. \nAttendance at this event will teach you: \n\nEmerging technologies and strategies to look to for inspiration\nPractical tips on where to prioritise your efforts\nWhere we can expect to see results
URL:https://marketing.com.au/event/digital-predictions-priorities-2017/
LOCATION:The Cluster\, 31 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20170215T180000
DTEND;TZID=Australia/Melbourne:20170215T213000
DTSTAMP:20260421T085358
CREATED:20170207T011114Z
LAST-MODIFIED:20170207T011114Z
UID:9473-1487181600-1487194200@marketing.com.au
SUMMARY:Marketing for Growth Workshop
DESCRIPTION:This event is tailored to anyone who has an understanding of the basics of marketing and who want to develop their skills to get to the next level. This is hands-on workshop will challenge you in having a deeper understanding of your customers to help take your business to the next level.
URL:https://marketing.com.au/event/marketing-growth-workshop/
LOCATION:Moonee Valley Civic Centre\, 9 Kellaway Avenue\, Moonee Ponds\, VIC\, 3039\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20161125T120000
DTEND;TZID=Australia/Melbourne:20161125T150000
DTSTAMP:20260421T085358
CREATED:20161116T013305Z
LAST-MODIFIED:20161116T013305Z
UID:9034-1480075200-1480086000@marketing.com.au
SUMMARY:2016 ADMA Melbourne Marketing Lunch Debate
DESCRIPTION:Two industry heavyweights battle it out to decide ‘Is social media the future of marketing?’. Hear the 2 sides of the argument from Adam Ferrier\, (Cummins&Partners) and Mark Ritson\, (Melbourne Business School / Singapore Management University).
URL:https://marketing.com.au/event/2016-adma-melbourne-marketing-lunch-debate/
LOCATION:The Arts Centre Melbourne\, 100 St Kilda Road\, Melbourne\, Vic\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Presentation,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20161117T073000
DTEND;TZID=Australia/Melbourne:20161117T093000
DTSTAMP:20260421T085358
CREATED:20161116T012333Z
LAST-MODIFIED:20161116T042322Z
UID:9049-1479367800-1479375000@marketing.com.au
SUMMARY:Customer Experience - more important than price or product
DESCRIPTION:Many organisations believe that over the next 5 years\, customer experience (CX) will overtake price and product as the key brand differentiator. \nFind out why and learn tips and tricks from customer centric organisations including NAB\, AGL Energy and Adobe on how to keep your customers close.
URL:https://marketing.com.au/event/customer-experience-important-price-product/
LOCATION:Rivers Edge\, 18-38 Siddeley Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161108
DTEND;VALUE=DATE:20161110
DTSTAMP:20260421T085358
CREATED:20160908T024707Z
LAST-MODIFIED:20201002T003704Z
UID:8294-1478563200-1478735999@marketing.com.au
SUMMARY:World Marketing & Sales Forum
DESCRIPTION:Come and hear some of the marketing and sales experts speak on how new ideas are formed and creativity leads the way. This will provide you with an update of the most relevant topics delivered by experts in marketing and sales. Be inspired!
URL:https://marketing.com.au/event/world-marketing-sales-forum-3/
LOCATION:Melbourne Town Hall\, 90-120 Swanston Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Social Media
ORGANIZER;CN="B&T":MAILTO:emma(at)bandt.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161027
DTEND;VALUE=DATE:20161029
DTSTAMP:20260421T085358
CREATED:20160701T055332Z
LAST-MODIFIED:20160701T055332Z
UID:7788-1477526400-1477699199@marketing.com.au
SUMMARY:Analytics Conference & Masterclass by Loves Data - Melbourne
DESCRIPTION:Learn the latest in digital advertising\, digital analytics and optimisation directly from expert speakers from Google\, Uber\, LinkedIn\, Loves Data\, Krux\, Web Analytics Demystified\, and more!
URL:https://marketing.com.au/event/analytics-conference-masterclass-loves-data-melbourne/
LOCATION:Melbourne Convention Exhibition Centre\, 1 Convention Centre Place\, South Wharf \, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,SEO,Social Media,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161025
DTEND;VALUE=DATE:20161026
DTSTAMP:20260421T085358
CREATED:20160914T004131Z
LAST-MODIFIED:20201002T002153Z
UID:8343-1477353600-1477439999@marketing.com.au
SUMMARY:Fundamental Workshop | Principles of Digital Marketing
DESCRIPTION:Learn about the elements of digital marketing in this one-day only workshop. It will include understanding consumer behaviour online\, introduce digital marketing strategy models\, introduction to search engine optimisation and advertising\, plus more. This will be done through looking at case studies\, research and with hands-on tips.
URL:https://marketing.com.au/event/fundamental-workshop-principles-digital-marketing/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161020
DTEND;VALUE=DATE:20161021
DTSTAMP:20260421T085358
CREATED:20161006T073756Z
LAST-MODIFIED:20161006T073756Z
UID:8623-1476921600-1477007999@marketing.com.au
SUMMARY:Impossible Mission: Mobile Moments and App Engagement Start - Melbourne
DESCRIPTION:Mobile first and mobile only customers are becoming normal for most businesses around the world\, this results in digital and mobile teams having to use a range of strategies and tactics to effectively acquire\, analyse and engage mobile users. This session you will learn how to provide individual elements of app engagement to build an end-to-end mobile strategy that improves your relationship with mobile customers.
URL:https://marketing.com.au/event/impossible-mission-mobile-moments-app-engagement-start-melbourne/
LOCATION:Sofitel Melbourne\, 25 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161006
DTEND;VALUE=DATE:20161007
DTSTAMP:20260421T085358
CREATED:20160831T005208Z
LAST-MODIFIED:20201002T045515Z
UID:8193-1475712000-1475798399@marketing.com.au
SUMMARY:Advancing Analytics
DESCRIPTION:Interested in Analytics? Join the IAPA National Conference and hear from some of the leading & local experts talk about analytics\, big data\, sentiment analysis and much more
URL:https://marketing.com.au/event/advancing-analytics-2/
LOCATION:Grand Hyatt\, 123 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Melbourne,SEO,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161005
DTEND;VALUE=DATE:20161008
DTSTAMP:20260421T085358
CREATED:20160328T025922Z
LAST-MODIFIED:20160328T025922Z
UID:7563-1475625600-1475884799@marketing.com.au
SUMMARY:Content Strategy Forum 2016
DESCRIPTION:Have an interest in content strategy? Come and hear from renowned content professionals\, marketers\, designers\, technologists\, and strategists including the chance to learn in hands-on workshops.
URL:https://marketing.com.au/event/content-strategy-forum-2016/
LOCATION:Melbourne Convention Exhibition Centre\, 1 Convention Centre Place\, South Wharf \, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne
ORGANIZER;CN="Content Ark":MAILTO:amelia(at)contentark.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160901
DTEND;VALUE=DATE:20160903
DTSTAMP:20260421T085358
CREATED:20160624T024917Z
LAST-MODIFIED:20160624T024917Z
UID:7776-1472688000-1472860799@marketing.com.au
SUMMARY:Google Analytics Classroom Courses by Loves Data
DESCRIPTION:Love your data! Our two day course will show you how. Learn Google’s own best practices for using Analytics from our friendly Google certified experts. Attend either or both days. Places are limited.
URL:https://marketing.com.au/event/google-analytics-classroom-courses-loves-data/
LOCATION:Melbourne Business School\, 200 Leicester Street\, Melbourne\, Victoria\, 3053\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Marketing,Melbourne,Presentation,SEO,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160722
DTEND;VALUE=DATE:20160723
DTSTAMP:20260421T085358
CREATED:20160418T121730Z
LAST-MODIFIED:20160418T121730Z
UID:7629-1469145600-1469231999@marketing.com.au
SUMMARY:The Interactive Minds Digital Summit - Melbourne
DESCRIPTION:The Interactive Minds Digital Summit is a one day digital marketing conference designed to present strategic insights into the latest campaigns\, trends & technologies in digital marketing.
URL:https://marketing.com.au/event/interactive-minds-digital-summit-melbourne/
LOCATION:Crown Conference Center\, 8 Whiteman St\, Southbank\, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Social Media,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160720
DTEND;VALUE=DATE:20160722
DTSTAMP:20260421T085358
CREATED:20160510T064341Z
LAST-MODIFIED:20201002T053947Z
UID:7662-1468972800-1469145599@marketing.com.au
SUMMARY:Digital Marketing Strategies for Higher Education
DESCRIPTION:To keep up with an increasingly tech-savvy market\, universities and higher education providers are searching for cost-effective digital marketing strategies and solutions.
URL:https://marketing.com.au/event/digital-marketing-strategies-higher-education/
LOCATION:Citadines on Bourke\, 131 – 135 Bourke Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Social Media
ORGANIZER;CN="Criterion Conferences":MAILTO:customercare(at)criterionconferences.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160608T083000
DTEND;TZID=Australia/Melbourne:20160608T123000
DTSTAMP:20260421T085358
CREATED:20160518T044202Z
LAST-MODIFIED:20160518T044202Z
UID:7694-1465374600-1465389000@marketing.com.au
SUMMARY:Thought Leadership Series - Brand Management Masterclass
DESCRIPTION:This half-day workshop masterclass is designed for any manager or marketer who wants to learn the ins and outs of better brand management and marketing. The masterclass will examine practical key challenges of being a brand manager and use real-time examples as case studies to further help participants avoid the typical problems and pitfalls of bad brand management. \nThis masterclass will help participants to: \n\nLearn concepts of brand equity and its connection to modern marketing.\nAppreciate the risks of sales promotion and commodification.\nPosition or reposition of a brand\nLearn the importance of brand architecture\nUtilize brand strategy to energize marketing tactics
URL:https://marketing.com.au/event/thought-leadership-series-brand-management-masterclass/
LOCATION:Cliftons Training Facility\, Level 1\, 440 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160429T084500
DTEND;TZID=Australia/Melbourne:20160429T130000
DTSTAMP:20260421T085358
CREATED:20160404T094339Z
LAST-MODIFIED:20160404T094339Z
UID:7575-1461919500-1461934800@marketing.com.au
SUMMARY:Fundamental Workshop: Developing in the Digital Age
DESCRIPTION:In the Developing in the Digital Age – Understanding Choices\, Francine Bishop\, author of Social Media Evolution\, shares scientific data about how social media and digital devices affect the brain. She reveals how new forms of communicating is changing the landscape for marketers in the future and shares evidence which is sure to influence the choices we make in the digital age.
URL:https://marketing.com.au/event/fundamental-workshop-developing-digital-age/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160429
DTEND;VALUE=DATE:20160430
DTSTAMP:20260421T085358
CREATED:20160404T095442Z
LAST-MODIFIED:20201002T060225Z
UID:7578-1461888000-1461974399@marketing.com.au
SUMMARY:ADMA Data Day - Melbourne
DESCRIPTION:When you effectively harness the power that data brings to your marketing\, you open up possibilities for your business that you didn’t think were possible. It’s real-time marketing rather than the overhyped buzz word from years past. \nData Day 2016 will bring you a stellar line-up of global and local speakers\, covering themes that focus on how to streamline automation to painlessly deliver best-performing results. It will also explore ways of using technology in new and innovative ways. \nCome and hear from world-renowned leaders who share their knowledge and real-life examples of how to overcome data challenges. \nFor more information\, visit: http://www.admadataday.com.au/melbourne/
URL:https://marketing.com.au/event/adma-data-day-2/
LOCATION:Crown Plaza Melbourne\, 1-5 Spencer St\, Docklands\, VIC\, 3008
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160421T084500
DTEND;TZID=Australia/Melbourne:20160421T163000
DTSTAMP:20260421T085358
CREATED:20160404T093442Z
LAST-MODIFIED:20160404T093442Z
UID:7573-1461228300-1461256200@marketing.com.au
SUMMARY:Marketing Automation Strategy
DESCRIPTION:Marketing automation is a fast-growing area of marketing strategy and technology that enables both B2B and B2C businesses organisations to automate\, streamline and closely monitor their marketing campaigns\, brand exposure and consumer interaction and and activity\, increasing efficiencies and results. \nSuccessful marketing automation can achieve great ROI with components across lead generation strategies\, customer segmentation processes\, manage the overall customer journey and marketing lifecycle\, cross-sell and up-sell to existing customers\, retain customers; and measure your marketing ROI to best deploy marketing spend and resources. \nMarketing automation solutions feature a centralised database for all your marketing data and information that enables you to target consumers or business customers with relevant messages and campaigns\, a solution that powers engagement marketing activities for all your marketing channels; and an analytics structure that enables you to track campaigns.
URL:https://marketing.com.au/event/marketing-automation-strategy/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160420T073000
DTEND;TZID=Australia/Melbourne:20160420T090000
DTSTAMP:20260421T085358
CREATED:20160404T093052Z
LAST-MODIFIED:20160404T093052Z
UID:7571-1461137400-1461142800@marketing.com.au
SUMMARY:Creating & Maximising Your Marketing Stack
DESCRIPTION:IntelligenceBank is one of Australia’s fastest growing technology companies\, a local success story and a recent finalist in the 2015 global Stackies Awards. \nThis breakfast session will focus on Marketing Technology and the all important\, ‘Customer Journey’. IntelligenceBank will share their strategy and present their own technology stack in a B2B case study\, demonstrating the significant impact it has had on their business. \nCEO\, Tessa Court will discuss some challenges and big wins from the CEO’s perspective and in-house MarTech expert\, Dominic Gluchowski will share his insights on what to consider throughout the customer journey\, how to get the ‘stackholders’ buy-in and how to manage it all once you’ve got it!
URL:https://marketing.com.au/event/creating-maximising-marketing-stack/
LOCATION:RMIT City Campus – Storey Hall\, Building 16\, Level 7\, "Green Brain". 342 Swanston Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20160419
DTEND;VALUE=DATE:20160421
DTSTAMP:20260421T085358
CREATED:20160205T013816Z
LAST-MODIFIED:20160205T013816Z
UID:7368-1461024000-1461196799@marketing.com.au
SUMMARY:Content Strategy Masterclass - Melbourne
DESCRIPTION:With brands publishing so much content every day\, the question is no longer whether you should be creating content\, but how to make your content more effective in achieving your business goals. \nThis two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing\, documenting\, implementing and improving a content strategy. \n\nStep by step processes to create customer profiles\, identify content goals and structure a content journey from first awareness to final sale\nApplying storytelling theory to make your content more effective\nCreating effective workflows to turn your documented strategy and editorial calendar into reality\nSetting appropriate KPIs your CEO and CFO will value\nDeveloping a clear plan to test\, measure and improve your content strategy\n\nAll attendees will receive example document templates that can be used in the workshop activities. Clean copies are also provided for attendees to reuse\, adapt and refine for the specific needs of your final strategy. \nThe masterclass is limited to 20 participants.
URL:https://marketing.com.au/event/content-strategy-masterclass-melbourne/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
ORGANIZER;CN="Progress Media":MAILTO:davidl@progressmedia.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160414T070000
DTEND;TZID=Australia/Melbourne:20160414T093000
DTSTAMP:20260421T085358
CREATED:20160404T095006Z
LAST-MODIFIED:20160404T095006Z
UID:7576-1460617200-1460626200@marketing.com.au
SUMMARY:ADMA Guru Breakfast Series - Digital Disruption
DESCRIPTION:Join ADMA for breakfast and hear how Xero disrupted the small business accounting sector using digital technologies. \nDon’t miss the first ADMA VIC GURU breakfast of 2016 and hear more about how Direct Marketing Manager\, James O’Connell-Cooper developed a successful marketing strategy that used data-led techniques to produce highly-effective marketing results for Xero. \nAbout James O’Connell-Cooper\nJames is responsible for ensuring that Aussie Small Businesses both know about and love Xero. In his role as direct marketing manager\, he manages above-the-line\, digital and conversion activity across Australia. In his three years at Xero\, James has helped transform the direct marketing efforts to be strongly data-led with a focus on lowering acquisition costs as well as spearheading campaigns that have since been rolled out globally. Before joining Xero\, James spent five years managing the marketing and sales for one of New Zealand’s leading hospitality brands. \nJames is responsible for ensuring that Aussie Small Businesses both know about and love Xero. In his role as direct marketing manager\, he manages above-the-line\, digital and conversion activity across Australia. In his three years at Xero\, James has helped transform the direct marketing efforts to be strongly data-led with a focus on lowering acquisition costs as well as spearheading campaigns that have since been rolled out globally. \nBefore joining Xero\, James spent five years managing the marketing and sales for one of New Zealand’s leading hospitality brands.
URL:https://marketing.com.au/event/adma-guru-breakfast-series-digital-disruption/
LOCATION:The Point\, Aquatic Drive\, Albert Park Lake\, VIC\, 3206\, Australia
CATEGORIES:All Event Locations,All Event Topics,Digital Marketing,Melbourne
END:VEVENT
END:VCALENDAR