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DTSTART;VALUE=DATE:20171018
DTEND;VALUE=DATE:20171019
DTSTAMP:20260421T054920
CREATED:20170714T063702Z
LAST-MODIFIED:20170714T063702Z
UID:10223-1508284800-1508371199@marketing.com.au
SUMMARY:2017 IAPA National Conference “Advancing Analytics”
DESCRIPTION:Do you love analytics and everything that it can do?\nThis year IAPA are brining you their National Conference of “Advancing Analytics”. You will hear from different International experts who will share their thoughts about Analytics and what you can learn. They will be joined by local experts sharing their stories about how they moved their business from one direction to the other.  \nFor the first time this year IAPA are dedicating another concurrent stream for technology so those who want hands on experience will be able to get technical with data.
URL:https://marketing.com.au/event/2017-iapa-national-conference-advancing-analytics/
LOCATION:Central Pier\, Shed 14\, 161 Harbour Esplanade\, Docklands\, VIC\, 3008\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Social Media,Workshop
ORGANIZER;CN="IAPA":MAILTO:christine.thomson(at)iapa.org.au 
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20171006T083000
DTEND;TZID=Australia/Melbourne:20171006T123000
DTSTAMP:20260421T054920
CREATED:20170714T041538Z
LAST-MODIFIED:20170714T041607Z
UID:10214-1507278600-1507293000@marketing.com.au
SUMMARY:Paid Social & Influencer Marketing - Melbourne
DESCRIPTION:The Influencer & Content Marketing Masterclass is designed for senior brand marketers wanting to broaden their skills and knowledge within the Digital Marketing space\, you will learn how to research and produce content which will help you drive more online traffic. There will be discussions around how to produce content and the varieties of formats that you have available. \nAt the beginning of the day there will be a presentation from marketing and content marketing experts and it will be closed with a keynote presentation from a leading brand about their journey.
URL:https://marketing.com.au/event/paid-social-influencer-marketing-melbourne/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20171005T083000
DTEND;TZID=Australia/Melbourne:20171005T123000
DTSTAMP:20260421T054920
CREATED:20170714T034721Z
LAST-MODIFIED:20201002T015024Z
UID:10211-1507192200-1507206600@marketing.com.au
SUMMARY:Digital Marketing Masterclass - Melbourne
DESCRIPTION:This Masterclass has been designed exclusively for senior brand marketers and the technical leads from business to consumer brands who are seeking new information and expertise within Digital Marketing\, you will be learning what the latest digital marketing tools are and the different ways you can generate new and more customers. \nYou will be looking at different areas including mobile\, eCommerce\, social media and more. Before the round tables commence there will be a keynote presentation.
URL:https://marketing.com.au/event/digital-marketing-masterclass-melbourne/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170905
DTEND;VALUE=DATE:20170908
DTSTAMP:20260421T054920
CREATED:20170616T153928Z
LAST-MODIFIED:20170616T154306Z
UID:10120-1504569600-1504828799@marketing.com.au
SUMMARY:Talking to the: Generations Australia 2017
DESCRIPTION:3 day event full of forums\, interactive workshops and discussions that will provide insights\, examples and tips that will help to take your marketing strategies to the next level. \nDay One: Marketing to Youth & Parents\nDay Two: Gen Y & Gen Z\nDay Three: Gen X & Baby Boomers \nSharing insights and learnings through case study presentations are: \n\nOptus\nWWF\, Australia\nThe Movember Foundation\nTransport Accident Commission\nKids Business Communication\nBureau of Metereology\nLuna Park\nNtegrity Agency\nSydney Opera House(TBC)\nLinkedIn\nMadman Entertainment(TBC)\nBlacktown Arts Centre
URL:https://marketing.com.au/event/talking-generations-australia-2017/
LOCATION:Mantra on Russell\, 222 Russell Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Social Media,Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20170830T080000
DTEND;TZID=Australia/Melbourne:20170830T103000
DTSTAMP:20260421T054920
CREATED:20170816T113223Z
LAST-MODIFIED:20170816T113317Z
UID:10395-1504080000-1504089000@marketing.com.au
SUMMARY:Best Practice User Experience for Digital Marketers
DESCRIPTION:Every business needs customers; customers are who make a business. With the everything moving so quickly in the world it is important for marketers to give the customer the knowledge and information that they need fast and efficiently.\nThere are many different areas of digital marketing including website design\, search engine optimisation\, mobile and more. At this event you will hear from 2 experts who will share their experience in creating user first journeys to achieve digital marketing results. \nSpeakers:\nChristian Newski – Manager UX/UI\, Catch GroupDavid Kennedy – Experience Design Manager\, Deloitte Australia\nThomas Corneteau – User Experience & InterfaceDesign\, Carter Digital
URL:https://marketing.com.au/event/best-practice-user-experience-digital-marketers/
LOCATION:The Cluster\, 31 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,SEO,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20170829T070000
DTEND;TZID=Australia/Melbourne:20170829T090000
DTSTAMP:20260421T054920
CREATED:20170714T073200Z
LAST-MODIFIED:20170714T073200Z
UID:10242-1503990000-1503997200@marketing.com.au
SUMMARY:Marketing from the Inside-out
DESCRIPTION:Your biggest brand advocates are right under your nose\nThe Global Chief Marketing Officer\, Jeanniey Mullen\, from Mercer is coming to Melbourne! At this event she is going to be teaching the way Mercer do marketing and the advantages of having it all start from the staff down and having the staff as your biggest advoctes. This event will be teaching how this approach with marketing drives incredible results.
URL:https://marketing.com.au/event/marketing-from-the-inside-out/
LOCATION:The Point\, Albert Park\, 10 Aquatic Drive\, Albert Park\, VIC\, 3206\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170814
DTEND;VALUE=DATE:20170815
DTSTAMP:20260421T054920
CREATED:20170728T041347Z
LAST-MODIFIED:20170728T041347Z
UID:10292-1502668800-1502755199@marketing.com.au
SUMMARY:PR Writing
DESCRIPTION:Do you want to learn how to write more engaging copy for your clients or potential clients? At this event you will learn how you can engage your target audience. You will learn with various writing and planning tasks that will be specifically related to your current role. You will also learn about different public relations communications which include media releases\, newsletters\, annual reports plus more.
URL:https://marketing.com.au/event/pr-writing/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Melbourne,Public Relations,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170719
DTEND;VALUE=DATE:20170720
DTSTAMP:20260421T054920
CREATED:20170628T142009Z
LAST-MODIFIED:20201002T001011Z
UID:10162-1500422400-1500508799@marketing.com.au
SUMMARY:Digital & Social Writing Tactics
DESCRIPTION:You will look at a variety of web-based writing passages and learn how to engage their target audience with more meaningful and interesting copy. This is a hands-on workshop and participants will be required to undertake various writing and planning tasks specifically related to their current roles.
URL:https://marketing.com.au/event/digital-social-writing-tactics-3/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170713
DTEND;VALUE=DATE:20170714
DTSTAMP:20260421T054920
CREATED:20170628T135522Z
LAST-MODIFIED:20170628T135522Z
UID:10158-1499904000-1499990399@marketing.com.au
SUMMARY:Business Analytics Conference
DESCRIPTION:Melbourne Business School’s Centre for Business Analytics presents the Melbourne Business Analytics Conference on Thursday 13th July 2017\, showcasing the leading Analytics and Data-Driven practitioners in Australia and New Zealand. Providing a forum for 350+ senior executives\, industry professionals and researchers\, to discuss the transformation of decision making through advanced analytics\, Data Science\, Big Data\, Machine Learning\, AI and leadership in Data and Analytics. A highlight is our ‘Innovation’ track\, celebrating Australia’s best and brightest Data and Analytics startups and emerging innovators. \nSome of the speakers include: \n\n\n\nSteve Lockwood\, Facebook\nScott Thomson\, Google\nScott Jendra\, AFL\nAntony Ugoni\, Seek\n\n\n\nPlus many more!
URL:https://marketing.com.au/event/business-analytics-conference/
LOCATION:University of Melbourne\, Melbourne Law School\, 185 Pelham Street\, Carlton\, Vic\, 3053\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Melbourne,SEO,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170701
DTEND;VALUE=DATE:20170702
DTSTAMP:20260421T054920
CREATED:20170628T134719Z
LAST-MODIFIED:20170628T134719Z
UID:10155-1498867200-1498953599@marketing.com.au
SUMMARY:Growth Marketing Bootcamp (Melbourne)
DESCRIPTION:Growth marketing is a great avenue for anyone who is looking to transition into the digital field but do not have technical skills or prefer non-technical fields. This course is also suitable for anyone looking to grow products or services rapidly. Growth marketing creates a platform for companies to accelerate forward. Master the techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur.
URL:https://marketing.com.au/event/growth-marketing-bootcamp-melbourne/
LOCATION:Academy Xi Melbourne\, 23/303 Collins Street\, Melbourne\, Vic\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170621
DTEND;VALUE=DATE:20170622
DTSTAMP:20260421T054920
CREATED:20170331T094642Z
LAST-MODIFIED:20170331T094642Z
UID:9740-1498003200-1498089599@marketing.com.au
SUMMARY:Search Engine Optimisation for Small Business
DESCRIPTION:Do you want to learn about search engine listings\, web analytics or Google Keyword Planner? Then attending this event you will learn that. As you know\, just having a website doesn’t mean that you business is going to show in Google search straight away. \nAs well as this\, you will also learn how to structure web content to make it SEO friendly; how to find the best keywords by using Google Keyword Planner Tool plus much more!
URL:https://marketing.com.au/event/search-engine-optimisation-for-small-business/
LOCATION:Manningham Civic Centre\, 699 Doncaster Road\, Doncaster\, VIC\, 3108\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Melbourne,SEO,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170613
DTEND;VALUE=DATE:20170614
DTSTAMP:20260421T054920
CREATED:20170605T014646Z
LAST-MODIFIED:20201002T043708Z
UID:10061-1497312000-1497398399@marketing.com.au
SUMMARY:Digital Analytics For Marketers Course
DESCRIPTION:This course on data analytics has been put together to simplify the topic and make it straightforward and coherent\, you will learn about applying a metrics framework to any digital campaigns\, read and interpret key reports in Google Analytics\, Uncover hidden consumer insights and utilise them to effectively communicate with your consumers plus much more!
URL:https://marketing.com.au/event/digital-analytics-marketers-course/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170531
DTEND;VALUE=DATE:20170601
DTSTAMP:20260421T054920
CREATED:20170109T030855Z
LAST-MODIFIED:20170109T030855Z
UID:9335-1496188800-1496275199@marketing.com.au
SUMMARY:Social Media Applications - Melbourne
DESCRIPTION:This one day workshop brings together case studies\, research\, hands-on learning plus much more to help participants understand the use of social media for business and also different business strategies when it comes to social media. You will participate in small group activities\, discuss as well as other forms.
URL:https://marketing.com.au/event/social-media-applications-melbourne/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170530
DTEND;VALUE=DATE:20170531
DTSTAMP:20260421T054920
CREATED:20170328T044932Z
LAST-MODIFIED:20170328T044932Z
UID:9717-1496102400-1496188799@marketing.com.au
SUMMARY:Principles of Digital Marketing - Melbourne
DESCRIPTION:There are many different forms of marketing\, at this event you will be introduced to different concepts to effectively use digital forms of marketing; marketing is a crucial part of the overall marketing plan and it includes social media\, e-marketing and the value of your current website. You will learn how digital marketing can apply to a variety of businesses.
URL:https://marketing.com.au/event/principles-digital-marketing-melbourne/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20170525T083000
DTEND;TZID=Australia/Melbourne:20170525T173000
DTSTAMP:20260421T054920
CREATED:20170304T010247Z
LAST-MODIFIED:20201002T043927Z
UID:9623-1495701000-1495733400@marketing.com.au
SUMMARY:Millennials Marketing Conference
DESCRIPTION:“MILLENNIALS ARE THE FASTEST CREATORS AND EVEN FASTER ADOPTERS – AND THEY’RE CHANGING THE WORLD WE LIVE IN EVERY DAY.​” – Growth Tank \nThis event includes two days of research\, insights\, strategies\, interactive workshops\, roundtables and networking to help give brands the edge on millennial consumers.
URL:https://marketing.com.au/event/millennials-marketing-conference-2/
LOCATION:ACMI\, Federation Square\, Flinders St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170503
DTEND;VALUE=DATE:20170505
DTSTAMP:20260421T054920
CREATED:20170210T062244Z
LAST-MODIFIED:20170210T062244Z
UID:9508-1493769600-1493942399@marketing.com.au
SUMMARY:Australian Government Social Media Toolkit 2017
DESCRIPTION:With so many different social media channels available and with them constantly changing and also more social media channels being created all of the time it can be hard to keep up. Attending this event you will learn what they are; what to use; what other people are using plus much more.
URL:https://marketing.com.au/event/australian-government-social-media-toolkit-2017/
LOCATION:Novotel on Collins\, 270 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20170419T093000
DTEND;TZID=Australia/Melbourne:20170419T130000
DTSTAMP:20260421T054920
CREATED:20170413T072851Z
LAST-MODIFIED:20170413T072956Z
UID:9829-1492594200-1492606800@marketing.com.au
SUMMARY:Starting Your Business Right Workshop
DESCRIPTION:In this workshop you’ll learn how to conduct a feasibility study on your business idea with a small group of people new to business in your local area. It will cover how to evaluate business-readiness\, market-analysis\, how to determine the best structure\, prepare a business plan and also a step-by-step guide to getting registered.
URL:https://marketing.com.au/event/starting-business-right-workshop/
LOCATION:Brunswick Business Incubator\, 420 Victoria street \, Brunswick\, VIC\, 3056\, Australia
CATEGORIES:All Event Locations,All Event Topics,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170405
DTEND;VALUE=DATE:20170406
DTSTAMP:20260421T054920
CREATED:20161222T091049Z
LAST-MODIFIED:20161222T091049Z
UID:9241-1491350400-1491436799@marketing.com.au
SUMMARY:DataDay - Melbourne
DESCRIPTION:At this one day conference you will learn how to effectively use real-time data to help deliver a great customer experience.\nIt brings 4 international keynote speakers\, 10case studies & 12 panellists who will be discussing issues that the industry face today including but limited to digital capabilities customer segmentation and the ethical use of data.
URL:https://marketing.com.au/event/dataday-melbourne/
LOCATION:Sofitel Melbourne\, 25 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20170329T080000
DTEND;TZID=Australia/Melbourne:20170329T103000
DTSTAMP:20260421T054920
CREATED:20170322T223620Z
LAST-MODIFIED:20201002T053700Z
UID:9696-1490774400-1490783400@marketing.com.au
SUMMARY:Growth Hacking Uncovered
DESCRIPTION:At this event we’ll be exploring how marketers can leverage growth hacking techniques to achieve high growth objectives. \nThe speakers you will hear from at this event\, include: \n\nMichael Bird – Co-Founder & CEO\, Social Garden\nChanie Hyde – Marketing Services Manager\, BlueChilli Group\nWill Egan – CMO Ausmed\, Co-Founder Growth Hackers Australia
URL:https://marketing.com.au/event/growth-hacking-uncovered-2/
LOCATION:The Cluster\, 31 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne,Presentation
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170327
DTEND;VALUE=DATE:20170328
DTSTAMP:20260421T054920
CREATED:20170125T025447Z
LAST-MODIFIED:20170125T025447Z
UID:9420-1490572800-1490659199@marketing.com.au
SUMMARY:Marketing for Not for Profits - Melbourne
DESCRIPTION:With the Not for Profit facing more challenges than the normal business\, such as limited budgets and resources. AMI are putting on this workshop to help to maximise your marketing dollar. You will also learn how successful campaigns work and how that can be implemented into your business. To learn all of this you will use a variety of case studies.
URL:https://marketing.com.au/event/marketing-not-profits-melbourne/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20170222T080000
DTEND;TZID=Australia/Melbourne:20170222T103000
DTSTAMP:20260421T054920
CREATED:20170201T050520Z
LAST-MODIFIED:20170201T050520Z
UID:9447-1487750400-1487759400@marketing.com.au
SUMMARY:Digital Predictions and Priorities for 2017
DESCRIPTION:Interactive Minds’ first event of the year is “Digital Predictions and Priorities for 2017”. In one of today’s fastest moving fields they are going to look ahead in 2017 to help you with every step of the customer lifecycle. \nThey will do this with some digital marketing experts including Paul Baron\, Group Manager Online Marketing\, Visit Victoria and Robert Tilt\, Head of Innovation\, Carat Australia who will share their insights on what’s on the horizon. \nAttendance at this event will teach you: \n\nEmerging technologies and strategies to look to for inspiration\nPractical tips on where to prioritise your efforts\nWhere we can expect to see results
URL:https://marketing.com.au/event/digital-predictions-priorities-2017/
LOCATION:The Cluster\, 31 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20170215T180000
DTEND;TZID=Australia/Melbourne:20170215T213000
DTSTAMP:20260421T054920
CREATED:20170207T011114Z
LAST-MODIFIED:20170207T011114Z
UID:9473-1487181600-1487194200@marketing.com.au
SUMMARY:Marketing for Growth Workshop
DESCRIPTION:This event is tailored to anyone who has an understanding of the basics of marketing and who want to develop their skills to get to the next level. This is hands-on workshop will challenge you in having a deeper understanding of your customers to help take your business to the next level.
URL:https://marketing.com.au/event/marketing-growth-workshop/
LOCATION:Moonee Valley Civic Centre\, 9 Kellaway Avenue\, Moonee Ponds\, VIC\, 3039\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20161125T120000
DTEND;TZID=Australia/Melbourne:20161125T150000
DTSTAMP:20260421T054920
CREATED:20161116T013305Z
LAST-MODIFIED:20161116T013305Z
UID:9034-1480075200-1480086000@marketing.com.au
SUMMARY:2016 ADMA Melbourne Marketing Lunch Debate
DESCRIPTION:Two industry heavyweights battle it out to decide ‘Is social media the future of marketing?’. Hear the 2 sides of the argument from Adam Ferrier\, (Cummins&Partners) and Mark Ritson\, (Melbourne Business School / Singapore Management University).
URL:https://marketing.com.au/event/2016-adma-melbourne-marketing-lunch-debate/
LOCATION:The Arts Centre Melbourne\, 100 St Kilda Road\, Melbourne\, Vic\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Presentation,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20161117T073000
DTEND;TZID=Australia/Melbourne:20161117T093000
DTSTAMP:20260421T054920
CREATED:20161116T012333Z
LAST-MODIFIED:20161116T042322Z
UID:9049-1479367800-1479375000@marketing.com.au
SUMMARY:Customer Experience - more important than price or product
DESCRIPTION:Many organisations believe that over the next 5 years\, customer experience (CX) will overtake price and product as the key brand differentiator. \nFind out why and learn tips and tricks from customer centric organisations including NAB\, AGL Energy and Adobe on how to keep your customers close.
URL:https://marketing.com.au/event/customer-experience-important-price-product/
LOCATION:Rivers Edge\, 18-38 Siddeley Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161108
DTEND;VALUE=DATE:20161110
DTSTAMP:20260421T054920
CREATED:20160908T024707Z
LAST-MODIFIED:20201002T003704Z
UID:8294-1478563200-1478735999@marketing.com.au
SUMMARY:World Marketing & Sales Forum
DESCRIPTION:Come and hear some of the marketing and sales experts speak on how new ideas are formed and creativity leads the way. This will provide you with an update of the most relevant topics delivered by experts in marketing and sales. Be inspired!
URL:https://marketing.com.au/event/world-marketing-sales-forum-3/
LOCATION:Melbourne Town Hall\, 90-120 Swanston Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Social Media
ORGANIZER;CN="B&T":MAILTO:emma(at)bandt.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161027
DTEND;VALUE=DATE:20161029
DTSTAMP:20260421T054920
CREATED:20160701T055332Z
LAST-MODIFIED:20160701T055332Z
UID:7788-1477526400-1477699199@marketing.com.au
SUMMARY:Analytics Conference & Masterclass by Loves Data - Melbourne
DESCRIPTION:Learn the latest in digital advertising\, digital analytics and optimisation directly from expert speakers from Google\, Uber\, LinkedIn\, Loves Data\, Krux\, Web Analytics Demystified\, and more!
URL:https://marketing.com.au/event/analytics-conference-masterclass-loves-data-melbourne/
LOCATION:Melbourne Convention Exhibition Centre\, 1 Convention Centre Place\, South Wharf \, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,SEO,Social Media,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161025
DTEND;VALUE=DATE:20161026
DTSTAMP:20260421T054920
CREATED:20160914T004131Z
LAST-MODIFIED:20201002T002153Z
UID:8343-1477353600-1477439999@marketing.com.au
SUMMARY:Fundamental Workshop | Principles of Digital Marketing
DESCRIPTION:Learn about the elements of digital marketing in this one-day only workshop. It will include understanding consumer behaviour online\, introduce digital marketing strategy models\, introduction to search engine optimisation and advertising\, plus more. This will be done through looking at case studies\, research and with hands-on tips.
URL:https://marketing.com.au/event/fundamental-workshop-principles-digital-marketing/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161020
DTEND;VALUE=DATE:20161021
DTSTAMP:20260421T054920
CREATED:20161006T073756Z
LAST-MODIFIED:20161006T073756Z
UID:8623-1476921600-1477007999@marketing.com.au
SUMMARY:Impossible Mission: Mobile Moments and App Engagement Start - Melbourne
DESCRIPTION:Mobile first and mobile only customers are becoming normal for most businesses around the world\, this results in digital and mobile teams having to use a range of strategies and tactics to effectively acquire\, analyse and engage mobile users. This session you will learn how to provide individual elements of app engagement to build an end-to-end mobile strategy that improves your relationship with mobile customers.
URL:https://marketing.com.au/event/impossible-mission-mobile-moments-app-engagement-start-melbourne/
LOCATION:Sofitel Melbourne\, 25 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161006
DTEND;VALUE=DATE:20161007
DTSTAMP:20260421T054920
CREATED:20160831T005208Z
LAST-MODIFIED:20201002T045515Z
UID:8193-1475712000-1475798399@marketing.com.au
SUMMARY:Advancing Analytics
DESCRIPTION:Interested in Analytics? Join the IAPA National Conference and hear from some of the leading & local experts talk about analytics\, big data\, sentiment analysis and much more
URL:https://marketing.com.au/event/advancing-analytics-2/
LOCATION:Grand Hyatt\, 123 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Melbourne,SEO,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20161005
DTEND;VALUE=DATE:20161008
DTSTAMP:20260421T054920
CREATED:20160328T025922Z
LAST-MODIFIED:20160328T025922Z
UID:7563-1475625600-1475884799@marketing.com.au
SUMMARY:Content Strategy Forum 2016
DESCRIPTION:Have an interest in content strategy? Come and hear from renowned content professionals\, marketers\, designers\, technologists\, and strategists including the chance to learn in hands-on workshops.
URL:https://marketing.com.au/event/content-strategy-forum-2016/
LOCATION:Melbourne Convention Exhibition Centre\, 1 Convention Centre Place\, South Wharf \, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne
ORGANIZER;CN="Content Ark":MAILTO:amelia(at)contentark.com.au
END:VEVENT
END:VCALENDAR