BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20170401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20170930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20180331T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20181006T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20190406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20191005T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181018
DTEND;VALUE=DATE:20181019
DTSTAMP:20260420T133608
CREATED:20180920T043236Z
LAST-MODIFIED:20180920T043236Z
UID:12358-1539820800-1539907199@marketing.com.au
SUMMARY:Advancing Analytics 2018
DESCRIPTION:The 2018 Advancing Analytics Conference explores the interconnection of data and analytics for greater knowledge of new analytic possibilities and positive business benefits. Attend this event to learn the latest in technology and analytics techniques\, understand the business and ethical impact of analytics\, and gain inspiration from global data for good initiatives.
URL:https://marketing.com.au/event/advancing-analytics-2018/
LOCATION:Bayview Eden\, 6 Queens Road\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Melbourne,Presentation,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181012
DTEND;VALUE=DATE:20181013
DTSTAMP:20260420T133608
CREATED:20180827T111819Z
LAST-MODIFIED:20201002T005729Z
UID:12207-1539302400-1539388799@marketing.com.au
SUMMARY:Click Engage Convert
DESCRIPTION:This event will focus on taking a strategic approach to digital marketing\, exploring the opportunities and highlighting best-practice approaches to build online presence and effectiveness. \nSome of the topics that will be covered are social media\, email marketing\, messenger marketing\, video marketing\, content creation\, SEO\, website optimisation plus much more. \nSpeakers include: \n\nJinal Mehta\, Google\nLoren Bartley\, Facebook Ad Specialist\nJessika Phillips\, Relationship Marketing Expert\nHunter Boyle\, Growth & Optimisation Specialist\nKate Toon\, SEO & Copywriting Expert\nBen Amos\, Video Strategis6\, plus more
URL:https://marketing.com.au/event/click-engage-convert/
LOCATION:National Australia Bank\, 700 Bourke Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,SEO,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20181011T070000
DTEND;TZID=Australia/Melbourne:20181011T083000
DTSTAMP:20260420T133608
CREATED:20180816T085255Z
LAST-MODIFIED:20180816T085255Z
UID:12149-1539241200-1539246600@marketing.com.au
SUMMARY:Master Your Marketing
DESCRIPTION:This event is a Business education workshop it has a focus on helping you become more profitable. At the event you will receive a workbook on a key topic and learn the best strategies and an action plan to implement! You’ll find like-minded business owners who want to get ahead and believe in the power of helping each other to get there.
URL:https://marketing.com.au/event/master-your-marketing/
LOCATION:The Substation\, 1 Market street\, Newport\, VIC\, 3015\, Australia
CATEGORIES:All Event Locations,All Event Topics,Content Marketing,Market Research,Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180912T080000
DTEND;TZID=Australia/Melbourne:20180912T103000
DTSTAMP:20260420T133608
CREATED:20180827T091943Z
LAST-MODIFIED:20180827T091943Z
UID:12202-1536739200-1536748200@marketing.com.au
SUMMARY:Behind The Scenes: Digital Media Outcomes
DESCRIPTION:As there are so many different opportunities on where and how to place your media and what to spend\, it can get hard to ensure your media spend stays fresh\, engages your audience and also generates the best ROI. At this event you will examine the most effective ways that marketers are finding their audience\, selecting channels and measuring media success. This can be advertising across different platforms\, such as Facebook\, Google\, Spotify\, YouTube or something else. You will explore how to re-invigorate your media activity to ensure your messages are fresh and attract attention.
URL:https://marketing.com.au/event/behind-the-scenes-digital-media-outcomes/
LOCATION:The Angliss Conference Centre\, Level 5\, 555 La Trobe Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne,Social Media,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180906
DTEND;VALUE=DATE:20180907
DTSTAMP:20260420T133608
CREATED:20180712T051659Z
LAST-MODIFIED:20201002T015120Z
UID:11989-1536192000-1536278399@marketing.com.au
SUMMARY:Digital Marketing Masterclass - Melbourne
DESCRIPTION:This workshop has been designed to show senior management from B2C brands how they can use the latest digital marketing tools and techniques to generate new business and retain loyal customers. Some areas that will be discussed are data management\, content marketing\, mobile marketing and programmatic advertising. You will hear from digital experts during a brief initial presentation\, before moving to a more in-depth consultation during the round-table discussions.
URL:https://marketing.com.au/event/digital-marketing-masterclass-melbourne-3/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180815T080000
DTEND;TZID=Australia/Melbourne:20180815T103000
DTSTAMP:20260420T133608
CREATED:20180723T123404Z
LAST-MODIFIED:20180723T123404Z
UID:12026-1534320000-1534329000@marketing.com.au
SUMMARY:Content Marketing: Shifts\, Trends & Results - Melbourne
DESCRIPTION:Digital content for business is extremely vital for your organisation\, however with change continually occurring within audiences\, content consumption and platforms used. It’s vital that the way content is created\, distributed\, measured and reuses is reviewed regularly to ensure it leverages the current opportunities available. \nThis event will explore the latest digital content methods and tactics working for marketers both internationally and locally. The speakers will share the content they are creating\, how they are distributing it and what’s working for them. They’ll talk about the reasons motivating their content generation\, how they choose a channel\, the measurement they use and what a good result looks like. \nWe are excited to be joined by Ashley Ward international digital marketing expert from SEM Rush who will be in Australia from the USA for this event.
URL:https://marketing.com.au/event/content-marketing-shifts-trends-results-melbourne/
LOCATION:The Angliss Conference Centre\, Level 5\, 555 La Trobe Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180725
DTEND;VALUE=DATE:20180726
DTSTAMP:20260420T133608
CREATED:20180625T132646Z
LAST-MODIFIED:20180625T132646Z
UID:11836-1532476800-1532563199@marketing.com.au
SUMMARY:Social Media and Marketing
DESCRIPTION:Social media has as a very large impact on ensuring that you have sustained customer connections\, in the Retail Industry\, it is no exception. This workshop has been designed to marketers who need some guidance on how to use the social media drivers. You will be given an update on the essentials in social media and you will be looking into the different tools and techniques underpinning social media.
URL:https://marketing.com.au/event/social-media-and-marketing/
LOCATION:Australian Retailers Association\, Level 1\, 112 Wellington Parade\, East Melbourne\, VIC\, 3002\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180725
DTEND;VALUE=DATE:20180726
DTSTAMP:20260420T133608
CREATED:20180514T155130Z
LAST-MODIFIED:20180514T155130Z
UID:11630-1532476800-1532563199@marketing.com.au
SUMMARY:Future Customer Experience and Marketing Forum with AI
DESCRIPTION:Social marketing is a a whole new challenge for those who work in retail\, the reason for this is because their networks because a one click path to purchase. Remaining up to speed with trends\, platforms and most effective strategies to drive engagement and sales is challenging. \nThis practical fundamental workshop is suited to marketers needing sound guidance on how to use the social media. It first updates on the essentials of success in social media\, then investigates the tools and techniques underpinning social engagement. \nThe workshop covers: \n\nIdentifying the essentials of social media success\nAnalysing networks\, conversations and influencers to define a strategy\nCreating a content distribution strategy to build brand personality and loyalty\nOptimising tools for scheduling\, automation and measuring performance
URL:https://marketing.com.au/event/future-customer-experience-and-marketing-forum-with-ai/
LOCATION:Australian Retailers Association\, Level 1\, 112 Wellington Parade\, East Melbourne\, VIC\, 3002\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Melbourne,Presentation,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180705T180000
DTEND;TZID=Australia/Melbourne:20180705T200000
DTSTAMP:20260420T133608
CREATED:20180625T102534Z
LAST-MODIFIED:20180625T102534Z
UID:11832-1530813600-1530820800@marketing.com.au
SUMMARY:Tech Talk: Elevating Your Digital Presence with SEO & Analytics - Melbourne
DESCRIPTION:At this event you will hear from Jay Mahoney\, Managing Director\, Australia & New Zealand from Siteimprove\, he will be discussing the Insights into Australian SEO benchmark results
URL:https://marketing.com.au/event/tech-talk-elevating-your-digital-presence-with-seo-analytics-melbourne/
LOCATION:Academy Xi – Melbourne\, Level 3\, 45 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne,SEO,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180627T100000
DTEND;TZID=Australia/Melbourne:20180627T120000
DTSTAMP:20260420T133608
CREATED:20180612T060822Z
LAST-MODIFIED:20201002T005038Z
UID:11761-1530093600-1530100800@marketing.com.au
SUMMARY:LinkedIn Marketing: Build Your Brand & Create Business Opportunities
DESCRIPTION:With LinkedIn being such a fast growing platform for social media\, it is a perfect marketing channel for building both brand awareness and also creating your company’s brand. Attendance at this event will show you how to develop and implement clever LinkedIn marketing strategies to help get your brand in front of the right audience.
URL:https://marketing.com.au/event/linkedin-marketing-build-your-brand-create-business-opportunities/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180620T080000
DTEND;TZID=Australia/Melbourne:20180620T103000
DTSTAMP:20260420T133608
CREATED:20180522T062716Z
LAST-MODIFIED:20180522T062811Z
UID:11670-1529481600-1529490600@marketing.com.au
SUMMARY:Best Practice Multichannel Marketing - Melbourne
DESCRIPTION:This event has been designed to help marketers use different marketing channels to drive customers towards their company to purchase their goods or services. Part of the event will be spent looking at how linking channels can increase conversion and look at different way that companies are moving customers from channel to channel. The speakers will also discuss the latest approaches and tools to track multiple channel movements\, attribute sales and bring customers back to buy again.
URL:https://marketing.com.au/event/best-practice-multichannel-marketing-melbourne/
LOCATION:The Angliss Conference Centre\, Level 5\, 555 La Trobe Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180605T150000
DTEND;TZID=Australia/Melbourne:20180605T200000
DTSTAMP:20260420T133608
CREATED:20180517T093237Z
LAST-MODIFIED:20210131T054902Z
UID:11642-1528210800-1528228800@marketing.com.au
SUMMARY:Search Marketing Professionals 2018
DESCRIPTION:Want to be at the top of the Search Marketing industry in Australia? For one day only\, we’re bringing some of the best from around Australia and overseas to share the latest trends\, tools and industry insights at Search Marketing Professionals. \nJoin us on Tuesday 5th of June at The Honey Bar in South Melbourne to hear from Olga Andrienko\, the Head of Global Marketing at SEMrush\, and Dan Petrovic\, from Dejan Marketing. We’ve also secured local Australian talent with Brie Moreau (Digital Marketing SkillShare)\, Jason Mun (Bespoke)\, and James Norquay (Prosperity Media). Don’t miss out on this opportunity to up your game and network with some of the best – all for only $10.
URL:https://marketing.com.au/event/search-marketing-professionals-2018/
LOCATION:Honey Bar and Restaurant\, 345 Clarendon Street\, South Melbourne\, VIC\, 3205\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Meetup,Melbourne,SEO
ATTACH;FMTTYPE=image/jpeg:https://marketing.com.au/wp-content/uploads/2018/05/Search-Marketing-Professionals.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180605T083000
DTEND;TZID=Australia/Melbourne:20180605T123000
DTSTAMP:20260420T133608
CREATED:20180418T150019Z
LAST-MODIFIED:20180418T150019Z
UID:11463-1528187400-1528201800@marketing.com.au
SUMMARY:Digital Marketing Masterclass - Melbourne\, June
DESCRIPTION:The Digital Marketing Masterclass will show senior management from B2C brands how they can deploy the latest digital marketing tools and techniques to generate new business and retain loyal customers across all customer touchpoints. Core themes range from search and social media strategies to data management\, content marketing\, mobile marketing and programmatic advertising.
URL:https://marketing.com.au/event/digital-marketing-masterclass-melbourne-june/
LOCATION:Melbourne TBC\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Presentation,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180605
DTEND;VALUE=DATE:20180607
DTSTAMP:20260420T133608
CREATED:20180501T153947Z
LAST-MODIFIED:20180501T153947Z
UID:11562-1528156800-1528329599@marketing.com.au
SUMMARY:Facebook and Instagram for Business Masterclass - Melbourne
DESCRIPTION:Are you utilising social media the best possible way to drive business growth? This two-day intensive course has been designed to deliver the skills you need to help your brand maximise its social media strategy.Expert insights\, tools and tips to create an adaptive Facebook and Instagram marketing strategy that delivers results and revenue. \nAt this event you will learn: \n\nFacebook and Instagram for business\nOvercome common social media fears\nContent marketing and content strategy\nUnderstand Business Manager\, Ads Manager and Power Editor\, plus more!
URL:https://marketing.com.au/event/facebook-and-instagram-for-business-masterclass-melbourne/
LOCATION:QLD
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180523
DTEND;VALUE=DATE:20180525
DTSTAMP:20260420T133608
CREATED:20180425T025426Z
LAST-MODIFIED:20201002T055423Z
UID:11496-1527033600-1527206399@marketing.com.au
SUMMARY:Youth Marketing Australia Conference
DESCRIPTION:Previously known as Millennials Marketing Conference\, YMA Melbourne is here to help marketing professionals keep their finger on the pulse of youth marketing (millennials and GenZ). Some of the speakers come from companies such as Google\, Junkee Media\, UNiDAYS\, Pedestrian.TV\, Ooh! Media and many more. It has been designed for Marketing Directors\, Marketing Managers\, CEO’s\, Social Media Managers\, Brand Managers & everyone in between. \nDay one of YMA follows a single stream conference structure. Hear from 12+ industry heavy weights and help your brand get the edge. Day two of YMA revolves around your personal and professional development to help you stay on top of your game as a modern marketer. \nIf you would like to arrange 1-1 meetings\, problem solve and form long lasting relationships\, YMA is the place to be. Build relationships with 400+ advanced marketers from around Australia.
URL:https://marketing.com.au/event/youth-marketing-australia-conference/
LOCATION:ACMI\, Federation Square\, Flinders St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180522T120000
DTEND;TZID=Australia/Melbourne:20180522T130000
DTSTAMP:20260420T133608
CREATED:20180514T145434Z
LAST-MODIFIED:20180514T145434Z
UID:11617-1526990400-1526994000@marketing.com.au
SUMMARY:Unearth Your Audience: Data Accuracy and Goal Setting in Google Analytics
DESCRIPTION:Management consultant and author Peter Drucker once said\, “You can’t manage what you can’t measure.” This means that in order to achieve success\, businesses and startups need to have well-defined and trackable metrics. \nGoogle Analytics is a tool designed to help businesses track the performance of their website or application through a variety of metrics. Like most tools\, Google Analytics comes with default settings that are customisable. To ensure that business decisions are based on the correct information\, it’s vital that Google Analytics is customised to suit the businesses’ specific goals and needs. \nAt our event\, Unearth your Audience: Data Accuracy and Goal Setting in Google Analytics\, improve your Google Analytics dashboard by: \n\nImproving the Accuracy of Google Analytics Data\nGoal Setting\nData Retention Controls
URL:https://marketing.com.au/event/unearth-your-audience-data-accuracy-and-goal-setting-in-google-analytics/
LOCATION:Academy Xi – Melbourne\, Level 3\, 45 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,SEO,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180508T073000
DTEND;TZID=Australia/Melbourne:20180508T093000
DTSTAMP:20260420T133608
CREATED:20180425T021453Z
LAST-MODIFIED:20180425T021453Z
UID:11490-1525764600-1525771800@marketing.com.au
SUMMARY:Implementing Customer Transformation - Melbourne
DESCRIPTION:This practical event focuses on what it really takes to implement marketing\, sales and service transformation in enterprise businesses. \nAt this event you will learn: \n\nTake away insights for implementing transformation faster and more effectively\nHear practical stories of how implementation has been managed in other leading enterprises\nExperience an exclusive behind-the-scenes demo of Blackdot’s marketing & sales engine\nNetwork with 150+ like-minded transformation executives from leading brands
URL:https://marketing.com.au/event/implementing-customer-transformation-melbourne/
LOCATION:Sofitel Melbourne\, 25 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,Workshop
ORGANIZER;CN="Blackdot":MAILTO:02 8246 7300
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180503T080000
DTEND;TZID=Australia/Melbourne:20180503T103000
DTSTAMP:20260420T133608
CREATED:20180425T020500Z
LAST-MODIFIED:20180425T020500Z
UID:11485-1525334400-1525343400@marketing.com.au
SUMMARY:Activating the Right Data for Real Results - Melbourne
DESCRIPTION:At this event you will explore how marketers can action the data they have available to help improve outcomes\, even if the data and systems are incomplete or imperfect. You will hear from the speakers who will be discussing how they use data to both formulate a strategy and to execute and measure results.
URL:https://marketing.com.au/event/activating-the-right-data-for-real-results-melbourne/
LOCATION:The Angliss Conference Centre\, Level 5\, 555 La Trobe Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Melbourne,Presentation,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180417
DTEND;VALUE=DATE:20180419
DTSTAMP:20260420T133608
CREATED:20180316T134901Z
LAST-MODIFIED:20180316T134901Z
UID:11302-1523923200-1524095999@marketing.com.au
SUMMARY:Workforce Analytics Workshop 2018 - Melbourne
DESCRIPTION:Do you like analytics? This two-day training course will look at tools which have been designed to look at the future needs of your organisation. You will learn: \n\nEngaging all levels of leadership to improve effective implementation\nAnalysing visual reports to increase impact and value\nIntegrating new workforce analytics with existing practices\nAligning your metrics with an organisational strategy\nLeveraging tools and communication avenues to increase engagement
URL:https://marketing.com.au/event/workforce-analytics-workshop-2018-melbourne/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180407T100000
DTEND;TZID=Australia/Melbourne:20180407T170000
DTSTAMP:20260420T133608
CREATED:20180316T135636Z
LAST-MODIFIED:20201002T051118Z
UID:11307-1523095200-1523120400@marketing.com.au
SUMMARY:Launch into Growth Marketing - Melbourne
DESCRIPTION:To help grow your business\, offering or idea is to look at Growth Marketing; this also creates a platform for companies to move forward in what they are doing. Those who work as a Growth Marketer have a mix of technical\, tactical & strategic skills in product\, data and marketing. To do what they do they use different options including data-driven \, unconventional & experimental marketing approaches. At this event you will learn the fundamental techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur. \nAt this event you will: \n\nGain a general overview of Growth Marketing and what a successful growth engine looks like\nLearn key differences between traditional digital and Growth Marketing\nExplore strategies to ensure success in your product and its growth in the market you’re tackling\, plus more!
URL:https://marketing.com.au/event/launch-into-growth-marketing-melbourne/
LOCATION:Academy Xi – Melbourne\, Level 3\, 45 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180326
DTEND;VALUE=DATE:20180328
DTSTAMP:20260420T133608
CREATED:20180309T023334Z
LAST-MODIFIED:20201008T045400Z
UID:11233-1522022400-1522195199@marketing.com.au
SUMMARY:Digital Sales and Marketing Masterclass
DESCRIPTION:Over 2-days\, you will be immersed in: \n\nHow to run a better\, more efficient digital business;\nHow to make more money and increase overall sales by creating and managing a sales funnel unique to your situation;\nTactics perfect for generating leads\, demonstrate how to make networking and referral marketing work for you and unlock all the best practices for your services and Avatar.\n\nAt the end of the final day\, you will develop a 3-month Digital Sales & Marketing Strategy\, unique to your own agency’s needs that delivers any outcome you create. \nYou will be hearing from Globital’s Managing Director\, Damian Papworth who has more than 14 years of experience in the digital marketing industry.
URL:https://marketing.com.au/event/digital-sales-marketing-masterclass/
LOCATION:Melbourne City College\, 120 Spencer Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180314
DTEND;VALUE=DATE:20180316
DTSTAMP:20260420T133608
CREATED:20180108T110638Z
LAST-MODIFIED:20201002T054057Z
UID:10992-1520985600-1521158399@marketing.com.au
SUMMARY:Digital Marketing Strategies for Higher Education
DESCRIPTION:Just like every industry the higher education market is becoming increasingly competitive. Different data-driven strategies and marketing automation are being used to help personalise content. The goal of this is to increase student engagement. There are so many online platforms and technologies that are available to assist wiht this that it could be quite overwhelming to understand which systems are best suited to your organisation. At this conference you will explore leading higher education and industry case studies to assist you in improving your digital marketing strategies.
URL:https://marketing.com.au/event/digital-marketing-strategies-higher-education-2/
LOCATION:CQ Function Centre\, 113 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Workshop
ORGANIZER;CN="Criterion Conferences":MAILTO:customercare(at)criterionconferences.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180313T083000
DTEND;TZID=Australia/Melbourne:20180313T123000
DTSTAMP:20260420T133608
CREATED:20171124T045351Z
LAST-MODIFIED:20201002T015208Z
UID:10854-1520929800-1520944200@marketing.com.au
SUMMARY:Digital Marketing Masterclass - Melbourne
DESCRIPTION:This Masterclass has been developed to show senior management from B2C brands how they use the latest digital marketing tools and techniques. The core themes range from search and social media strategies\, content marketing\, data management plus much more. The keynote speaker is from a leading brand and will be discussing their digital journey.
URL:https://marketing.com.au/event/digital-marketing-masterclass-melbourne-2/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180313T080000
DTEND;TZID=Australia/Melbourne:20180313T103000
DTSTAMP:20260420T133608
CREATED:20180228T233522Z
LAST-MODIFIED:20201002T054542Z
UID:11200-1520928000-1520937000@marketing.com.au
SUMMARY:Social Media Spotlight
DESCRIPTION:Social media is constantly changing and how businesses and marketers leverage these platforms will continue to evolve. At this event you will learn about social media and dissect the latest changes to this channel and what they mean to marketers.
URL:https://marketing.com.au/event/social-media-spotlight/
LOCATION:The Angliss Conference Centre\, Level 5\, 555 La Trobe Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Social Media,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180223
DTEND;VALUE=DATE:20180224
DTSTAMP:20260420T133608
CREATED:20171123T041926Z
LAST-MODIFIED:20171123T041926Z
UID:10814-1519344000-1519430399@marketing.com.au
SUMMARY:ADMA Data Day 2018 – Melbourne
DESCRIPTION:Do you want to hear from 4 top international leaders and 16 sessions across data and analytics\, technology\, customer experience and marketing strategies? In 2018 ADMA are brining a line-up of speakers from companies that have found innovative ways to use data. \nThese are some of the areas that the conference will be covering: \n\nLearn the latest and most innovative applications of data in our industry\nSee the most up-to-date ways of using data to improve customer experience\nLearn how data and analytics will evolve in 2018\nPlus more!
URL:https://marketing.com.au/event/adma-data-day-2018-melbourne/
LOCATION:Crown Plaza Melbourne\, 1-5 Spencer St\, Docklands\, VIC\, 3008
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180214T080000
DTEND;TZID=Australia/Melbourne:20180214T103000
DTSTAMP:20260420T133608
CREATED:20180108T115255Z
LAST-MODIFIED:20180108T115255Z
UID:11000-1518595200-1518604200@marketing.com.au
SUMMARY:What’s Next: Marketing in 2018 - Melbourne
DESCRIPTION:With marketing ever changing\, a new year brings even more challenges. This event has been designed to help explain what is going to change\, how to be prepared\, new technologies and opportunities that will impact productivity and efficiency. Some of the topics that the speakers will cover include How marketers are using artificial intelligence; How to keep digital disruption front of mind and What you need to think about in data\, automation and reaching your customer.
URL:https://marketing.com.au/event/whats-next-marketing-2018-melbourne/
LOCATION:TBC\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180131
DTEND;VALUE=DATE:20180201
DTSTAMP:20260420T133608
CREATED:20171206T064212Z
LAST-MODIFIED:20201002T002715Z
UID:10903-1517356800-1517443199@marketing.com.au
SUMMARY:Intrigue Summit
DESCRIPTION:This conference has been designed to be intriguing\, educational and fun at the same time. Mix this with the fact that decision makers from the marketing departments of organisations attend our events. \nSome of the topics: \n\nHow to create a powerful brand with a perfect blend of content\, design and video\nMobile Marketing: Your clients are viewing their phones over 80 times a day. How to market in these moments and take them on a journey of eventual sales.\nContent Marketing: How to engage your audience and make them act after reading your content\nSEO: How to be best friends with search engine algorithms and how to deal with those algorithms suddenly behaving like humans\nDigital Marketing Analytics: How to measure your digital marketing efforts and make sense out of it
URL:https://marketing.com.au/event/intrigue-summit-2/
LOCATION:Melbourne Cricket Ground\, Brunton Avenue\, Richmond\, VIC\, 3002\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Workshop
ORGANIZER;CN="Salesgasm":MAILTO:info(at)salesgasm.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180125T120000
DTEND;TZID=Australia/Melbourne:20180125T130000
DTSTAMP:20260420T133608
CREATED:20180108T014137Z
LAST-MODIFIED:20180108T014137Z
UID:10981-1516881600-1516885200@marketing.com.au
SUMMARY:Managing Content in a Digital Transformation
DESCRIPTION:In order to stay competitive with the industry you need to embrace all of the digital technologies. There are many different components with a digital transformation including content management. This session has been designed to show you how a digital strategy can help you lay the foundations for you digital transformation and help you with the ongoing maintenance as well. You will take an in-depth look at what is involved when migrating your business into the digital landscape. \nIt will cover: \n\nThe main phases of a web transformation project\nHow to undertake a content audit\nIdentifying what existing content to keep\, repurpose or cull\nHow to manage stakeholder interactions and requests\, plus much more!
URL:https://marketing.com.au/event/managing-content-digital-transformation/
LOCATION:Level 3\, 45 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20180120
DTEND;VALUE=DATE:20180121
DTSTAMP:20260420T133608
CREATED:20171123T071117Z
LAST-MODIFIED:20201002T051214Z
UID:10831-1516406400-1516492799@marketing.com.au
SUMMARY:Launch into Growth Marketing - Melbourne
DESCRIPTION:At this event you will learn the fundamental techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur. A Growth Marketer has a mix of technical\, tactical and strategic skills in product\, data\, and marketing. They use data-driven\, unconventional and experimental marketing approaches to fuel growth and scalability of startups.
URL:https://marketing.com.au/event/launch-growth-marketing-melbourne/
LOCATION:Academy Xi Melbourne\, 23/303 Collins Street\, Melbourne\, Vic\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180117T120000
DTEND;TZID=Australia/Melbourne:20180117T130000
DTSTAMP:20260420T133608
CREATED:20180103T234818Z
LAST-MODIFIED:20180103T234818Z
UID:10971-1516190400-1516194000@marketing.com.au
SUMMARY:Social Media Growth Hacking Strategies for Business
DESCRIPTION:There are so many different ways that you can do social marketing\, from different platforms\, different campaigns and everything in between. If it is done correctly it can be an affordable and efficient way to bring in new customers\, but it will need to be implemented correctly. \nIn this fast-paced lunchtime session\, you will explore some of the psychology of Social Media\, as well as understand the algorithms driving viral trends so that you can better understand how to do your own Growth Marketing. \nThis is what will be covered at this event: \n\nGrowth Marketing strategies for Instagram\, LinkedIn\, Facebook\, and Meetup\nOverview of the psychology behind social media\nExplore the algorithms for starting viral trends\nTips and advice for drawing more traffic through your business’s social page
URL:https://marketing.com.au/event/social-media-growth-hacking-strategies-business/
LOCATION:Academy Xi Melbourne\, 23/303 Collins Street\, Melbourne\, Vic\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Social Media,Workshop
END:VEVENT
END:VCALENDAR