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DTSTART;TZID=Australia/Melbourne:20191204T080000
DTEND;TZID=Australia/Melbourne:20191206T170000
DTSTAMP:20260416T173555
CREATED:20191117T004014Z
LAST-MODIFIED:20200222T051739Z
UID:14443-1575446400-1575651600@marketing.com.au
SUMMARY:Social Media for Gov
DESCRIPTION:The Social Media in Government Conference is a unique event that will explore some of the most exciting case studies and innovative strategies to maximise social media success. With powerful keynote presentations and panel discussions from Australia’s leading Social Media professionals\, this event will address the most significant challenges being faced today and uncover the knowledge\, strategies and technology to improve the impact and value of social media efforts.
URL:https://marketing.com.au/event/social-media-for-gov/
LOCATION:Stamford Plaza Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Social Media
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191205T083000
DTEND;TZID=Australia/Melbourne:20191205T173000
DTSTAMP:20260416T173555
CREATED:20191116T225437Z
LAST-MODIFIED:20200222T051739Z
UID:14437-1575534600-1575567000@marketing.com.au
SUMMARY:Video Strategy Workshop for Marketing and Business Leaders - Melbourne
DESCRIPTION:IDEO STRATEGY WORKSHOP – MELBOURNE \nEARLY BIRD TICKETS AVAILABLE – LIMITED SEATS \nThe Video Strategy Workshop presents an insightful and revolutionary approach to strategically implementing video in your organisation. Discover a unique framework to increase brand awareness\, lead generation and conversion rate using the power of video. You will develop a 12 month video content strategy and the knowledge to implement it yourself or pass on to your marketing team. Delivered by the expert video strategist and producer Cristian Trujillo\, ex-PWC\, engineer and videographer. \nContent Structure | 4 Parts: \n\nIntroduction to Video.\nVideo Framework for Marketing.\nLead Generation Using Video on Social Media.\nTechniques and Tips to Film Video.\n\nPart 1: Introduction to Video \n\nLearn how video works and why it’s the most effective tool to promote your business\nDemystify video as a tool and learn why quality is vital to an effective video\nRedefine the buying process and learn why it’s an emotional process 100% of the time\nLearn the three components of video and their importance: Message\, Look & Feel and Quality\nIdentify your ideal client’s needs\, values and standards and discover their importance when producing video\nUnderstand the psychology of video and how it communicates on Auditory\, Visual and Kinaesthetic levels\nDiscover the difference between animation videos and videos with real people\nLearn why animations videos are not an effective selling tool\nLearn other applications of video and how it can support your entire organisation – not just marketing and sales\nLearn how to brief a videographer and what to consider when evaluating the quality and effectiveness of a video\n\nPart 2: Video Framework for Marketing  \n\nLearn a unique framework to use video strategically in your marketing and sales\nUnderstand how video can help you:\n\n\nIncrease Brand Awareness\nIncrease Conversion Rate\nIncrease Lead Generation\n\n\nUnderstand the client’s journey and the steps required to buy from you\nLearn about the different types of video productions and their specific use:\n\n\nProfile Videos\nCase Studies (Client Testimonials)\nEducational Videos (How to Videos)\n\n\nReceive a step by step guide to ensure these videos are produced effectively and achieve their purpose according to your business needs\nLearn how to prepare your scripts and what to consider when creating your videos\n\nPart 3: Lead Generation Using Video on Social Media \n\nLearn the basics of an effective Social Media Strategy\nLearn how educational videos can position you as the expert in your industry\nDesign and plan a 12-month video content strategy for social media\nIdentify 52 videos to produce for the next 12 months to increase lead generation\nLearn how to write your scripts for educational content\nReceive a guide on effective scriptwriting for educational content\nWrite your first script from start to finish\n\nPart 4: Techniques and Tips to Film Educational Videos \n\nLearn what’s required to film your videos\nLearn about the available equipment\, the different options and the costs:\n\n\nCameras\nTripods\nLights\nMicrophones\nTeleprompter\nEditing Software\n\n\nLearn how to put together a filming kit for under $500\nLearn how to achieve the best quality when filming videos\nLearn how to get the best sound with affordable equipment\nUnderstand how light works and how to get the most out of it\nLearn the basics of presenting in front of the camera\, body language\, preparation\, dress and make up\nLearn about the different editing software available\n\nYou will receive a book written by Cristian that contains all the content described above. You can use this book to produce your own videos\, to brief your marketing team and implement this strategy or to engage the right videographer to do all of this for you.
URL:https://marketing.com.au/event/video-strategy-workshop-for-marketing-and-business-leaders-melbourne/
LOCATION:The Cluster\, 31 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Melbourne
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DTSTART;TZID=Australia/Melbourne:20191205T100000
DTEND;TZID=Australia/Melbourne:20191205T130000
DTSTAMP:20260416T173555
CREATED:20191117T011318Z
LAST-MODIFIED:20200222T051739Z
UID:14467-1575540000-1575550800@marketing.com.au
SUMMARY:Low Cost Marketing Tools for your Small Business - Casey Cardinia
DESCRIPTION:This workshop “LOW COST MARKETING TOOLS FOR YOUR SMALL BUSINESS” is being delivered as part of the ASBAS Digital Solutions program. \nCountless tools exist to assist with your online marketing. Whatever your need\, there is likely a tool to help you: creating high-quality visual content\, optimising landing pages\, reviewing analytics\, managing social media posts\, and much more. \nMany such tools are free or low-cost. This workshop will walk you through the best and most affordable tools to assist with your online marketing\, including Hootsuite for scheduling and posting on social media\, Canva for creating attractive designs\, and Unsplash for a range of free stock photos. \nAttend this workshop to improve your online marketing with low cost tools.
URL:https://marketing.com.au/event/low-cost-marketing-tools-for-your-small-business-casey-cardinia/
LOCATION:Casey Cardinia Business Hub Training\, 64 Victor Crescent\, Narre Warren\, VIC\, 3805\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
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DTSTART;TZID=Australia/Melbourne:20191205T180000
DTEND;TZID=Australia/Melbourne:20191205T190000
DTSTAMP:20260416T173555
CREATED:20191117T010343Z
LAST-MODIFIED:20200222T051739Z
UID:14456-1575568800-1575572400@marketing.com.au
SUMMARY:Understanding Marketing and PR for your Business
DESCRIPTION:Entrepreneurship Facilitation Service Event Series\nThe free Entrepreneurship Facilitation Service Event Series in Melbourne is designed to kick start your business building knowledge\, and prepare you with the basics to build your entrepreneurial dream into a reality. \nUnderstanding Marketing and PR for your Business\nYou are ready to take your business to market\, but where do you start? \nThe key to success when it comes to business is connecting with the right audience\, however navigating social media\, digital marketing and public relations can be murky waters. \nWe will clear the confusion for you so you understand the basics. \nThe session will cover: \n\nThe differences between marketing and public relations and what that means to your business\nDe-mystifying social media marketing\nTop two tips when it comes to social media\nWhat does SEO really mean and what does it have to do with your business.\n\nPlaces are limited\, register today. \n\nWhat is an Entrepreneurship Facilitator?\nEntrepreneurship Facilitators provide free and practical assistance to support and encourage individuals to start a business as a way to create their own job. \nWho is your local Entrepreneurship Facilitator?\nAshley Hayden is the Entrepreneurship Facilitator appointed to service the Melbourne – South East (Pakenham) region – an initiative of the Australian Government. \nAshley is a business consultant with over 25 years of experience in corporate marketing\, executive management and small business ownership. \nHe started his first business at age 14 and has since helped hundreds of business owners\, executives and managers with marketing strategy\, business advice and workshop facilitation. In 2017\, he joined Silver & Wise\, an organisation dedicated to training and enabling mature age business ownership. He has been fully trained as a small business coach\, mentor and strategic advisor and facilitator.
URL:https://marketing.com.au/event/understanding-marketing-and-pr-for-your-business/
LOCATION:Bunjil Place Library
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
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