BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing.com.au
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20170401T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20170930T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20180331T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20181006T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20190406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20191005T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20180522T120000
DTEND;TZID=Australia/Melbourne:20180522T130000
DTSTAMP:20260420T070907
CREATED:20180514T145434Z
LAST-MODIFIED:20180514T145434Z
UID:11617-1526990400-1526994000@marketing.com.au
SUMMARY:Unearth Your Audience: Data Accuracy and Goal Setting in Google Analytics
DESCRIPTION:Management consultant and author Peter Drucker once said\, “You can’t manage what you can’t measure.” This means that in order to achieve success\, businesses and startups need to have well-defined and trackable metrics. \nGoogle Analytics is a tool designed to help businesses track the performance of their website or application through a variety of metrics. Like most tools\, Google Analytics comes with default settings that are customisable. To ensure that business decisions are based on the correct information\, it’s vital that Google Analytics is customised to suit the businesses’ specific goals and needs. \nAt our event\, Unearth your Audience: Data Accuracy and Goal Setting in Google Analytics\, improve your Google Analytics dashboard by: \n\nImproving the Accuracy of Google Analytics Data\nGoal Setting\nData Retention Controls
URL:https://marketing.com.au/event/unearth-your-audience-data-accuracy-and-goal-setting-in-google-analytics/
LOCATION:Academy Xi – Melbourne\, Level 3\, 45 Exhibition Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,SEO,Social Media,Workshop
END:VEVENT
END:VCALENDAR