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SUMMARY:Content Strategy Masterclass Melbourne – July 2015
DESCRIPTION:This 2-day practical & interactive masterclass is designed to offer unambiguous & clear steps to designing\, documenting\, implementing & improving a content strategy facilitated by Jonathan Crossfield.
URL:https://marketing.com.au/event/content-strategy-masterclass-melbourne-july-2015/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Marketing,Melbourne
ORGANIZER;CN="Progress Media":MAILTO:davidl@progressmedia.com.au
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DTSTART;TZID=Australia/Melbourne:20150729T073000
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UID:6841-1438155000-1438158600@marketing.com.au
SUMMARY:Taking Control of the Online Narrative: Blogging 101
DESCRIPTION:Blogger outreach is now a mainstay in the life of PR professionals and is increasingly valued as an important area of influence for brands. So\, what are the insights of bloggers regarding working with PRs and how can we create a sustainable working relationship for the future? \nJoin us at an exclusive PRIA breakfast to hear from Felicity Grey\, Managing Director of Australia’s largest blogging community\, Nuffnang with veteran vintage blogger Candice Deville. Discuss the differences between journalists and bloggers\, balancing editorial and advertorial and how to create authentic narrative through shared experiences.
URL:https://marketing.com.au/event/taking-control-of-the-online-narrative-blogging-101/
LOCATION:Professional Public Relations\, Level 3\, 162 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Presentation,Public Relations
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