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DTSTART;TZID=Australia/Melbourne:20191008T180000
DTEND;TZID=Australia/Melbourne:20191008T200000
DTSTAMP:20260416T111846
CREATED:20190919T111403Z
LAST-MODIFIED:20191020T054325Z
UID:14198-1570557600-1570564800@marketing.com.au
SUMMARY:Intentional content: Pleasing humans and the Google Gods with Kate Toon
DESCRIPTION:These days the Google gods aren’t satisfied with basic blog posts. They want intelligent\, engaging\, well written\, problem-solving content that matches the searchers intent. And guess what\, humans want this too.\n* So what are the different types of search intent?\n* How do these fit into the brand awareness cycle?\n* What role does conversational search play?\n* And how can we ensure our post grabs the coveted position zero in the search results? \n_____________ \nKATE TOON\nSEO Lover\, Copywriter\, Speaker\, Author\, Hula Hooper\, Kate Toon Copywriter \nKate Toon is a writing entrepreneur\, as well as a popular coach\, speaker\, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content. \nNominated as SEMRush SEO Personality of the Year and AusPod’s Business Podcast of Year\, 2 years running\, Kate runs Australia’s only dedicated copywriting conference COPYCON. Kate is also the author of the Amazon Best Seller Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself.
URL:https://marketing.com.au/event/intentional-content-pleasing-humans-and-the-google-gods-with-kate-toon/
LOCATION:CoWork Me\, 245 St Kilda Rd\, St Kilda\, VIC\, 3182\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Meetup,Melbourne
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DTSTART;VALUE=DATE:20191010
DTEND;VALUE=DATE:20191012
DTSTAMP:20260416T111846
CREATED:20190922T040650Z
LAST-MODIFIED:20201002T005629Z
UID:14250-1570665600-1570838399@marketing.com.au
SUMMARY:Click Engage Convert
DESCRIPTION:Australia’s premier social media & digital marketing conference. \nIf your goal is to build brand awareness\, generate engagement\, drive traffic\, gain more leads\, increase sales or improve customer loyalty\, then join us for Click Engage Convert! \nClick Engage Convert will demonstrate how you can deploy the latest best-practice digital marketing and social media strategies\, tips and tools that will allow you to turn your digital marketing into a reliable and predictable revenue generating machine. \nClick Engage Convert takes a strategic approach to digital marketing\, exploring the opportunities and highlighting best-practice approaches to using social media\, social advertising\, email marketing\, messenger marketing\, video marketing\, content creation\, story telling\, SEO\, website optimisation\, artificial intelligence\, analytics and other digital marketing strategies\, to help generate more leads and sales for your businesses. \nYou’ll leave with ideas\, insights and inspiration that you can implement immediately that will transform your digital marketing practices and achieve measurable results for your business.
URL:https://marketing.com.au/event/click-engage-convert-2/
LOCATION:NAB\, 700 Bourke St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20191017
DTEND;VALUE=DATE:20191018
DTSTAMP:20260416T111846
CREATED:20190922T034958Z
LAST-MODIFIED:20191020T054325Z
UID:14233-1571270400-1571356799@marketing.com.au
SUMMARY:Leading The Product - Melbourne 2019
DESCRIPTION:Leading the Product is Australia’s leading one-day Product Management conference for Product folks of all types. \n\n\nWhether you’re a Product Manager\, Product Owner\, Product Marketer\, Product Strategist or simply curious\, this conference has been specifically designed by Product Managers to bring together our community. We are stronger together\, sharing the insights of Product people from all sorts of industries and business models who are faced with challenges that need new ways of thinking and doing. \nFeaturing the best of both international and Australian Product Management talent\, all sessions are lovingly curated to ensure an enviable blend of inspiration and practical insights. Bursting with talks\, mini-workshops\, a networking session\, a fully catered day and a kick-arse after-party\, this is where new friendships\, connections and careers are made.
URL:https://marketing.com.au/event/leading-the-product-melbourne-2019/
LOCATION:Pullman on the Park\, 192 Wellington Parade\, Melbourne\, VIC\, 3000
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191024T173000
DTEND;TZID=Australia/Melbourne:20191024T203000
DTSTAMP:20260416T111846
CREATED:20190922T063654Z
LAST-MODIFIED:20191020T054258Z
UID:14276-1571938200-1571949000@marketing.com.au
SUMMARY:League of Extraordinary Women - PR Pass: All Access
DESCRIPTION:This is an ALL-ACCESS opportunity for 75 women entrepreneurs to develop meaningful relationships with 10 editors\, journalists and writers from the leading publications in business\, entrepreneurship and tech. \nWe’ll have a line-up of stellar experts in Australian & Global media in attendance including Business Insider\, Forge Magazine and more. \nPrepare for a night full of actionable strategies and meaningful connections that will simplify how to get your brand and business in front of the right people\, building awareness and credibility for you and your business.
URL:https://marketing.com.au/event/league-of-extraordinary-women-pr-pass-all-access/
LOCATION:WeWork – Melbourne\, 120 Spencer Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20191028T093000
DTEND;TZID=Australia/Melbourne:20191028T170000
DTSTAMP:20260416T111846
CREATED:20190818T011204Z
LAST-MODIFIED:20191020T054258Z
UID:14094-1572255000-1572282000@marketing.com.au
SUMMARY:Ethical Enterprise Conference 2019
DESCRIPTION:Collaboration for Change \nEffective action requires collaborative partnerships across civil society\, industry and government. \nWe’ll explore the power of connecting communities\, people and businesses\, building new alliances with civil society and governments to address the challenges we face. \nWe’ll explore the opportunities that exist for the ethical business sector as a result of collective collaborations\, we’ll share stories of how scalable impact is achieved through leadership\, innovation and collaborations\, topics will include: \n\nHow do we collaborate for change and purpose\nHow does collaboration create value and impact\nThe changing nature of collaboration at a local and global level\nCollaboration to tackle social and environmental challenges\nCollaboration to drive community outcomes\nHow to engage in a collaborative approach\nCross-sector collaborations\nCollaborative leadership
URL:https://marketing.com.au/event/ethical-enterprise-conference-2019/
LOCATION:Melbourne Business School at the University of Melbourne\, 198 Berkeley Street\, Carlton\, Victoria\, 3053\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20191029
DTEND;VALUE=DATE:20191030
DTSTAMP:20260416T111846
CREATED:20190922T040030Z
LAST-MODIFIED:20191020T054258Z
UID:14246-1572307200-1572393599@marketing.com.au
SUMMARY:Writing for the Web Short Course in Melbourne
DESCRIPTION:Learn how to write compelling online content \nTaught by a former Age and Sydney Morning Herald editor and journalist\, this fun and practical course covers: \n\nhow to write short\, sharp and snappy sentences\ncreating great headlines and intros\nstructuring articles to make them flow better\nformatting to improve readability\nwriting for both mobile and desktop screens\nusing links and subheads properly\nsearch engine optimisation (SEO) tips\nediting print copy so it’ll work better online\nimproving email newsletters/EDMs\nwriting for social media\nusability and accessibility tips.\n\nOnly 10 places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class so you can immediately practise what you’ve learnt. \nBooklets and certificates will be handed out to each participant.
URL:https://marketing.com.au/event/writing-for-the-web-short-course-in-melbourne/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne
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DTSTART;TZID=Australia/Melbourne:20191029T093000
DTEND;TZID=Australia/Melbourne:20191029T163000
DTSTAMP:20260416T111846
CREATED:20190907T130252Z
LAST-MODIFIED:20191020T054258Z
UID:14160-1572341400-1572366600@marketing.com.au
SUMMARY:Writing for the Web One-Day Short Course – Melbourne
DESCRIPTION:Learn how to write compelling online copy. \nTaught by a former Sydney Morning Herald editor and journalist\, this fun and practical course covers:\n– how to write short\, sharp and snappy sentences\n– creating great headlines and intros\n– formatting to improve readability\n– using links and subheads properly\n– search engine optimisation (SEO) tips\n– improving email newsletters/EDMs\n– writing for social media\n– usability and accessibility tips. \nOnly nine places are available to ensure every participant receives personalised attention. \nWriting exercises are included throughout the class\, so you can immediately practise what you’ve learnt.
URL:https://marketing.com.au/event/writing-for-the-web-one-day-short-course-melbourne/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Melbourne
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