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DTSTART;VALUE=DATE:20160402
DTEND;VALUE=DATE:20160404
DTSTAMP:20260423T172510
CREATED:20160316T040445Z
LAST-MODIFIED:20160316T040445Z
UID:7550-1459555200-1459727999@marketing.com.au
SUMMARY:48-hour Success Accelerator
DESCRIPTION:An intensive program designed to build your startup in just two days! \nYou will learn from a crew of industry experts who can help you develop your business dreams and grow your startup. \nIs there any area of business that needs a little more love and attention? \nWe’ve got you covered! – A jam-packed program covering branding\, product development\, publicity and marketing\, video storytelling\, social media\, sales\, coding and web development\, legal\, public speaking\, lead funnels and so much more! \nYou will be able to tap into the knowledge of your fellow entrepreneurs as well as expert insights of the facilitator and guest speakers. \nWhat You Will Learn: \n\nHow to develop your initial business model and value proposition\nWhat it takes to grow a successful start up including why startups fail and succeed.\nHow to gain funding for your startup including crowdfunding and raising capital\nLearn the fundamentals of branding and building an incredible brand\nCompiling a pitch deck and perfecting it\nGearing your mindset towards business growth\nLead fundamentals and marketing automation\n\nFor tickets and more information – https://www.entrepreneursocialclub.com.au/success-accelerator-registration/ \nThis is an intensive value-packed program designed to help you accelerate your success in one weekend.
URL:https://marketing.com.au/event/48-hour-success-accelerator/
LOCATION:RC Creative Melbourne\, 231 Chapel Street\, Prahran\, VIC\, 3181\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
ORGANIZER;CN="Entrepreneur Social Club":MAILTO:jess(at)entrepreneursocialclub.com.au
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20160411
DTEND;VALUE=DATE:20160414
DTSTAMP:20260423T172510
CREATED:20151119T052036Z
LAST-MODIFIED:20151119T052036Z
UID:7253-1460332800-1460591999@marketing.com.au
SUMMARY:Digital Marketing Training
DESCRIPTION:During this three day course you will learn how to measure and improve your social media advertising\, search and display marketing activities with Google Certified experts from Loves Data.
URL:https://marketing.com.au/event/digital-marketing-training/
LOCATION:Melbourne Business School\, 200 Leicester Street\, Melbourne\, Victoria\, 3053\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Workshop
ORGANIZER;CN="Loves Data":MAILTO:info(at)lovesdata.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160414T070000
DTEND;TZID=Australia/Melbourne:20160414T093000
DTSTAMP:20260423T172510
CREATED:20160404T095006Z
LAST-MODIFIED:20160404T095006Z
UID:7576-1460617200-1460626200@marketing.com.au
SUMMARY:ADMA Guru Breakfast Series - Digital Disruption
DESCRIPTION:Join ADMA for breakfast and hear how Xero disrupted the small business accounting sector using digital technologies. \nDon’t miss the first ADMA VIC GURU breakfast of 2016 and hear more about how Direct Marketing Manager\, James O’Connell-Cooper developed a successful marketing strategy that used data-led techniques to produce highly-effective marketing results for Xero. \nAbout James O’Connell-Cooper\nJames is responsible for ensuring that Aussie Small Businesses both know about and love Xero. In his role as direct marketing manager\, he manages above-the-line\, digital and conversion activity across Australia. In his three years at Xero\, James has helped transform the direct marketing efforts to be strongly data-led with a focus on lowering acquisition costs as well as spearheading campaigns that have since been rolled out globally. Before joining Xero\, James spent five years managing the marketing and sales for one of New Zealand’s leading hospitality brands. \nJames is responsible for ensuring that Aussie Small Businesses both know about and love Xero. In his role as direct marketing manager\, he manages above-the-line\, digital and conversion activity across Australia. In his three years at Xero\, James has helped transform the direct marketing efforts to be strongly data-led with a focus on lowering acquisition costs as well as spearheading campaigns that have since been rolled out globally. \nBefore joining Xero\, James spent five years managing the marketing and sales for one of New Zealand’s leading hospitality brands.
URL:https://marketing.com.au/event/adma-guru-breakfast-series-digital-disruption/
LOCATION:The Point\, Aquatic Drive\, Albert Park Lake\, VIC\, 3206\, Australia
CATEGORIES:All Event Locations,All Event Topics,Digital Marketing,Melbourne
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20160419
DTEND;VALUE=DATE:20160421
DTSTAMP:20260423T172510
CREATED:20160205T013816Z
LAST-MODIFIED:20160205T013816Z
UID:7368-1461024000-1461196799@marketing.com.au
SUMMARY:Content Strategy Masterclass - Melbourne
DESCRIPTION:With brands publishing so much content every day\, the question is no longer whether you should be creating content\, but how to make your content more effective in achieving your business goals. \nThis two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing\, documenting\, implementing and improving a content strategy. \n\nStep by step processes to create customer profiles\, identify content goals and structure a content journey from first awareness to final sale\nApplying storytelling theory to make your content more effective\nCreating effective workflows to turn your documented strategy and editorial calendar into reality\nSetting appropriate KPIs your CEO and CFO will value\nDeveloping a clear plan to test\, measure and improve your content strategy\n\nAll attendees will receive example document templates that can be used in the workshop activities. Clean copies are also provided for attendees to reuse\, adapt and refine for the specific needs of your final strategy. \nThe masterclass is limited to 20 participants.
URL:https://marketing.com.au/event/content-strategy-masterclass-melbourne/
LOCATION:Karstens Melbourne\, 123 Queen Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Workshop
ORGANIZER;CN="Progress Media":MAILTO:davidl@progressmedia.com.au
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DTSTART;TZID=Australia/Melbourne:20160420T073000
DTEND;TZID=Australia/Melbourne:20160420T090000
DTSTAMP:20260423T172510
CREATED:20160404T093052Z
LAST-MODIFIED:20160404T093052Z
UID:7571-1461137400-1461142800@marketing.com.au
SUMMARY:Creating & Maximising Your Marketing Stack
DESCRIPTION:IntelligenceBank is one of Australia’s fastest growing technology companies\, a local success story and a recent finalist in the 2015 global Stackies Awards. \nThis breakfast session will focus on Marketing Technology and the all important\, ‘Customer Journey’. IntelligenceBank will share their strategy and present their own technology stack in a B2B case study\, demonstrating the significant impact it has had on their business. \nCEO\, Tessa Court will discuss some challenges and big wins from the CEO’s perspective and in-house MarTech expert\, Dominic Gluchowski will share his insights on what to consider throughout the customer journey\, how to get the ‘stackholders’ buy-in and how to manage it all once you’ve got it!
URL:https://marketing.com.au/event/creating-maximising-marketing-stack/
LOCATION:RMIT City Campus – Storey Hall\, Building 16\, Level 7\, "Green Brain". 342 Swanston Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne,Presentation
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160421T084500
DTEND;TZID=Australia/Melbourne:20160421T163000
DTSTAMP:20260423T172510
CREATED:20160404T093442Z
LAST-MODIFIED:20160404T093442Z
UID:7573-1461228300-1461256200@marketing.com.au
SUMMARY:Marketing Automation Strategy
DESCRIPTION:Marketing automation is a fast-growing area of marketing strategy and technology that enables both B2B and B2C businesses organisations to automate\, streamline and closely monitor their marketing campaigns\, brand exposure and consumer interaction and and activity\, increasing efficiencies and results. \nSuccessful marketing automation can achieve great ROI with components across lead generation strategies\, customer segmentation processes\, manage the overall customer journey and marketing lifecycle\, cross-sell and up-sell to existing customers\, retain customers; and measure your marketing ROI to best deploy marketing spend and resources. \nMarketing automation solutions feature a centralised database for all your marketing data and information that enables you to target consumers or business customers with relevant messages and campaigns\, a solution that powers engagement marketing activities for all your marketing channels; and an analytics structure that enables you to track campaigns.
URL:https://marketing.com.au/event/marketing-automation-strategy/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Melbourne,Workshop
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20160429
DTEND;VALUE=DATE:20160430
DTSTAMP:20260423T172510
CREATED:20160404T095442Z
LAST-MODIFIED:20201002T060225Z
UID:7578-1461888000-1461974399@marketing.com.au
SUMMARY:ADMA Data Day - Melbourne
DESCRIPTION:When you effectively harness the power that data brings to your marketing\, you open up possibilities for your business that you didn’t think were possible. It’s real-time marketing rather than the overhyped buzz word from years past. \nData Day 2016 will bring you a stellar line-up of global and local speakers\, covering themes that focus on how to streamline automation to painlessly deliver best-performing results. It will also explore ways of using technology in new and innovative ways. \nCome and hear from world-renowned leaders who share their knowledge and real-life examples of how to overcome data challenges. \nFor more information\, visit: http://www.admadataday.com.au/melbourne/
URL:https://marketing.com.au/event/adma-data-day-2/
LOCATION:Crown Plaza Melbourne\, 1-5 Spencer St\, Docklands\, VIC\, 3008
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Melbourne
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160429T084500
DTEND;TZID=Australia/Melbourne:20160429T130000
DTSTAMP:20260423T172510
CREATED:20160404T094339Z
LAST-MODIFIED:20160404T094339Z
UID:7575-1461919500-1461934800@marketing.com.au
SUMMARY:Fundamental Workshop: Developing in the Digital Age
DESCRIPTION:In the Developing in the Digital Age – Understanding Choices\, Francine Bishop\, author of Social Media Evolution\, shares scientific data about how social media and digital devices affect the brain. She reveals how new forms of communicating is changing the landscape for marketers in the future and shares evidence which is sure to influence the choices we make in the digital age.
URL:https://marketing.com.au/event/fundamental-workshop-developing-digital-age/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Workshop
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