BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Marketing.com.au
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20130406T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20131005T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20140405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20141004T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20150404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20151003T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141001T180000
DTEND;TZID=Australia/Melbourne:20141001T220000
DTSTAMP:20260425T123510
CREATED:20140923T020331Z
LAST-MODIFIED:20140923T020331Z
UID:5769-1412186400-1412200800@marketing.com.au
SUMMARY:Melbourne SEO Meetup - October
DESCRIPTION:The Melbourne SEO meetup was founded in 2011 and is a great way to meet up with other like minded individuals in the industry\, in a relaxed and informal session on digital and web marketing. The group share tips and advice on becoming a better web marketer or developer (whether you’re a sole trader or part of large agency). \nIt’s also about asking those tough questions and getting group consensus on what is the possible implications or complications on a particular method or technique. The group meet on the second Wednesday of the month\, it’s free to join.
URL:https://marketing.com.au/event/melbourne-seo-meetup-october/
LOCATION:The Limerick Arms\, 364 Clarendon St\, South Melbourne\, VIC\, 3205\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Meetup,Melbourne,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141024T123000
DTEND;TZID=Australia/Melbourne:20141024T143000
DTSTAMP:20260425T123510
CREATED:20141001T230522Z
LAST-MODIFIED:20141001T230522Z
UID:5993-1414153800-1414161000@marketing.com.au
SUMMARY:IAB Video State of the Industry
DESCRIPTION:Join the IAB on 24 Oct in Melbourne for the IAB Video State of the Industry event\, where they will reveal the results from the second Video State of the Industry Survey\, in association with Adap.tv. \nIAB has canvassed the experiences and opinions of leading media and marketing executives in the Australian market to help understand the current market and future trends of one of the fastest growing mediums – video. Results will cover topics such as growth projections\, cross platform buying\, changes to yield and adoption of mobile video. \nWe will also be comparing the Australian results to other key markets such as US and UK.
URL:https://marketing.com.au/event/iab-video-state-industry/
LOCATION:PwC\, Lvl 19\, Freshwater Place\, 2 Southbank Bd\, Melbourne\, Victoria\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141027T003000
DTEND;TZID=Australia/Melbourne:20141027T133000
DTSTAMP:20260425T123510
CREATED:20141001T215353Z
LAST-MODIFIED:20201002T023600Z
UID:5960-1414369800-1414416600@marketing.com.au
SUMMARY:October Lunch n Learn
DESCRIPTION:The ADMA October Lunch n Learn will feature Eddie Mendez\, Brand Strategist\, at Google\, who will be covering the topic of Getting Engaged… With YouTube! – ‘How to drive brand engagement with your consumer through YouTube’. \nFrom Van Damme’s epic split to the harlem shake\, YouTube is where today’s culture is created\, mashed up and shared. Join us at the next ADMA Lunch n’ Learn to find out more about how brands like Red Bull are using YouTube to create meaningful connections with their audience and how your brand or agency can win the moments that matter. Sessions will include: \n\nFrom Pepsi to Red Bull to YouTube – My story\nWhy engagement matters and the always-on consumer\nYouTube: An engagement driving force
URL:https://marketing.com.au/event/october-lunch-n-learn-2/
LOCATION:Tasman Room\, Level 10\, 111 Bourke Street\, Melbourne\, Victora\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Melbourne,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141029T090000
DTEND;TZID=Australia/Melbourne:20141029T173000
DTSTAMP:20260425T123510
CREATED:20141001T224502Z
LAST-MODIFIED:20141001T224502Z
UID:5983-1414573200-1414603800@marketing.com.au
SUMMARY:UX Australia 2014 Redux
DESCRIPTION:“What’s a redux?”\, you ask. It’s a re-do\, a do-over\, a chance to repeat some of the wonderfulness of UX Australia. But it’s a slimmed-down version – a single day\, single track version (that is\, of course\, a lower price) with local speakers  \nUX Australia 2014 Redux is a chance for you to still see a range of talks from the conference and network with local UX folks\, especially if you couldn’t get to the main conference in Sydney or missed out on a ticket.
URL:https://marketing.com.au/event/ux-australia-2014-redux/
LOCATION:Hotel Windsor\, 111 Spring Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Melbourne
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141030T083000
DTEND;TZID=Australia/Melbourne:20141030T130000
DTSTAMP:20260425T123510
CREATED:20141001T224906Z
LAST-MODIFIED:20141001T224906Z
UID:5985-1414657800-1414674000@marketing.com.au
SUMMARY:The Future of Digital Publishing
DESCRIPTION:The premier event for publishers\, agencies\, content producers and brands returns for 2014! \nThe Future of Digital Publishing will once again be showcasing industry leading case studies and the most successful commercial models for creating\, managing and commercialising online content. \nDigital Publishing is entering a golden era of possibility\, with online content\, both text and video\, maturing from the mainstay of publishing to the forefront of revenue generation for almost all publishers. \nLower price points are now more than compensated for by significantly higher profit margins and a previously unattainable consumer reach\, providing both long form and short form content to the masses anytime\, anywhere. \nSo what are the opportunities and challenges a multi-platform\, cross-channel world presents? How are digital publishers leveraging this proliferation in consumption? What monetisation models will be working in 2015 and beyond? How is the publishing world leveraging the strengths of both print and digital? \nAll these questions and more will be answered at this year’s Future of Digital Publishing. \n\nContent is still King (and SO much more)\nThe rise and roll of short form content and what it means for long form in both text and video\nLeveraging and monetising the rise of communities\nHow to commoditise and repurpose your content\nThe “Socialisation” of content – Where will social media sit in 2015?\nHow to successfully enter a virtual\, global newsstand\nWhere is branded content & custom publishing in 2014?\nYour Toolkit for Producing and Distributing Content in a Multi-Platform Environment\nDesigning for a mobile generation\nDistribution and integration – What are the most successful models?\nThe role of personalisation and what it means for content and advertising\nUnderstanding responsive and adaptive layouts\nNative Vs. Hybrid Apps\nFunding the Revolution – Monetising Digital\nThe role of native advertising\nAre metred paywalls and subscription services really the best option?\nDigital ad spending the driving force for digital publishing\nInteractive advertising – the clickable actions print can’t touch\nMigrating to Digital – The Latest Need to Know Information\nWhat is Agile Publishing?\nCreating a sustainable digital publishing model\nShifting to a digital centric environment\nGetting your digital offering to market
URL:https://marketing.com.au/event/future-digital-publishing/
LOCATION:State Library of Victoria\, 328 Swanston Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Melbourne
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
END:VCALENDAR