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DTSTART;VALUE=DATE:20150527
DTEND;VALUE=DATE:20150530
DTSTAMP:20260426T080026
CREATED:20150429T073705Z
LAST-MODIFIED:20150429T073705Z
UID:6676-1432684800-1432943999@marketing.com.au
SUMMARY:PeSA Internet Conference
DESCRIPTION:The PeSA Internet Conference is Australia’s longest running eCommerce event\, run by sellers\, for sellers. This event brings together hundreds of Australian online retailers who look to stay at the forefront of eCommerce developments. This eCommerce focused event will help both established and new online retailers with strategies involved in creating and excelling in the online retail world and how to increase turnover and profit. The PeSA Internet Conference will showcase more that 80+ Local and International speakers as well as 60+ exhibitors to learn from. \n 
URL:https://marketing.com.au/event/pesa-internet-conference/
LOCATION:Gold Coast Convention and Exhibition Centre\, 2684-2690 Gold Coast Highway\, Broadbeach\, QLD\, 4218\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brisbane,Conference,Content Marketing,Digital Marketing,Marketing,Presentation,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150521T180000
DTEND;TZID=Australia/Melbourne:20150521T203000
DTSTAMP:20260426T080026
CREATED:20150518T061637Z
LAST-MODIFIED:20150518T061637Z
UID:6749-1432231200-1432240200@marketing.com.au
SUMMARY:Personal Branding: strategies to stand out
DESCRIPTION:Personal Branding: The most important brand that you will ever manage is the one you make for yourself. \nThis event will focus on what it takes get your foot in the door\, to become noticed in an industry full of budding marketers trying to do the same. Offering a panel of  3 marketing experts with decades of experience to draw upon\, this event will provide a wealth of information to help you brand yourself and stand out from the rest of the pack\, getting you one step closer to landing your dream job. \n  \n 
URL:https://marketing.com.au/event/personal-branding-strategies-to-stand-out/
LOCATION:Campari House\, 23-25 Hardware Lane\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Melbourne,Presentation,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150520
DTEND;VALUE=DATE:20150521
DTSTAMP:20260426T080026
CREATED:20150420T072526Z
LAST-MODIFIED:20150420T072526Z
UID:6647-1432080000-1432166399@marketing.com.au
SUMMARY:Multi-Screen Engagement: The Secrets Behind the New Golden Age of Hollywood
DESCRIPTION:Everything you need to know to create effective media content and distribution strategies presented by leading Hollywood media advisor and “The Emmys” television academy “Interactive Media” governor Seth Shapiro. \nThis Masterclass will give executives\, creators and producers the strategies and techniques used by the new generation of media leaders in Hollywood in four key areas: \n– Cross-platform Development\n– Original Online Programming\n– Social Media and Screen Content\n– Distribution and Marketing \nThe Masterclass will be followed by a Networking Reception. \n  \n 
URL:https://marketing.com.au/event/multi-screen-engagement-the-secrets-behind-the-new-golden-age-of-hollywood/
LOCATION:TBA
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,Public Relations,Social Media,Workshop
ORGANIZER;CN="X MEDIA LAB":MAILTO:megan(at)xmedialab.com
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150519
DTEND;VALUE=DATE:20150521
DTSTAMP:20260426T080026
CREATED:20150322T062721Z
LAST-MODIFIED:20150322T062721Z
UID:6512-1431993600-1432166399@marketing.com.au
SUMMARY:Content Strategy Masterclass - May 2015
DESCRIPTION:This 2-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing\, documenting\, implementing and improving a content strategy.
URL:https://marketing.com.au/event/content-strategy-masterclass-may-2015/
LOCATION:Karstens Sydney\, 111 Harrington Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Meetup,Sydney
ORGANIZER;CN="Progress Media":MAILTO:davidl@progressmedia.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150518T083000
DTEND;TZID=Australia/Melbourne:20150519T153000
DTSTAMP:20260426T080026
CREATED:20150323T063646Z
LAST-MODIFIED:20150323T063646Z
UID:6542-1431937800-1432049400@marketing.com.au
SUMMARY:DAZE of Disruption
DESCRIPTION:A forum that will address the issues that arise for most start-ups and incumbents in their journey to grow their businesses in this digital age and the disruption they will face.\n 
URL:https://marketing.com.au/event/daze-of-disruption/
LOCATION:Belvior St Theatre\, 25 Belvoir Street\, Surry Hills\, NSW\, 2010\, Australia
CATEGORIES:All Event Topics,All Event Types,Conference,Marketing,Presentation,Public Relations,Sydney
ORGANIZER;CN="B&T":MAILTO:emma(at)bandt.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150515T083000
DTEND;TZID=Australia/Melbourne:20150515T113000
DTSTAMP:20260426T080026
CREATED:20150427T080236Z
LAST-MODIFIED:20150427T080236Z
UID:6665-1431678600-1431689400@marketing.com.au
SUMMARY:Facebook ROI: Why it Matters
DESCRIPTION:This event brings together a panel of digital thought leaders with years of experience in Facebook marketing to help build your understanding of Facebook marketing ROI. Most companies are now finding it critically important to invest in marketing through Facebook\, but very little know and understand if their efforts are successful as it’s hard to measure the effects of social media marketing directly\, this event will help attendees understand how to create and see their ROI through Facebook marketing. \n  \n 
URL:https://marketing.com.au/event/facebook-roi-why-it-matters/
LOCATION:Unnamed Venue\, Level 2\, 125 Flinders Lane\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation,Social Media,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150515
DTEND;VALUE=DATE:20150516
DTSTAMP:20260426T080026
CREATED:20150323T110435Z
LAST-MODIFIED:20150323T110435Z
UID:6545-1431648000-1431734399@marketing.com.au
SUMMARY:ADMA Techmix
DESCRIPTION:ADMA brings you Techmix\, an all day event focused on bringing international and local marketing technology experts together to share a wealth of information on the latest marketing technologies and how you can successfully integrate them into your businesses marketing strategies. Techmix is designed to help marketers understand the latest technologies available to the marketer and how they can be best utilized. The Event will showcase 4 international keynote speakers throughout the day along with over 30 live demonstrations of marketing technologies and live case-studies to examine. \n  \n 
URL:https://marketing.com.au/event/adma-techmix/
LOCATION:Sofitel Sydney Wentworth Hotel\, 61-101 Philip Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150501T180000
DTEND;TZID=Australia/Melbourne:20150501T220000
DTSTAMP:20260426T080026
CREATED:20150421T024937Z
LAST-MODIFIED:20150421T024937Z
UID:6654-1430503200-1430517600@marketing.com.au
SUMMARY:The ‘Wish I’d Thought of That’ Salmat Showdown
DESCRIPTION:This event is a advertising competition for Letterbox Media. You have two hours to create and present a Letterbox Media concept that will be used nationally for The Fred Hollows Foundation. The winner of this event will walk away with 2 x tickets to Spikes Asia\, flights for two\, 3 nights accommodation and $2\,000 spending money. Entries are limited \n 
URL:https://marketing.com.au/event/the-wish-id-thought-of-that-salmat-showdown/
LOCATION:Harbour 220\, Level 15\, Hudson House 131 Macquarie Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Award,Marketing,Presentation,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150430T163000
DTEND;TZID=Australia/Melbourne:20150430T183000
DTSTAMP:20260426T080026
CREATED:20150413T065345Z
LAST-MODIFIED:20150413T065345Z
UID:6627-1430411400-1430418600@marketing.com.au
SUMMARY:ADMA Town Hall: Technology
DESCRIPTION:The first ADMA “Technology Town Hall” – A new series of events where the following will be addressed: \n\nDiscover what technology stack will work for your business.\nExecution and implementation challenges of the business and change management requirements.\nWhat technologies will we be looking at utilizing next?\nHow to deal with the shortage of experienced marketers and analysts\n\n 
URL:https://marketing.com.au/event/adma-town-hall-technology/
LOCATION:Unnamed Venue\, Level 23\, Westpac\, 275 Kent Street \, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150429T063000
DTEND;TZID=Australia/Melbourne:20150429T170000
DTSTAMP:20260426T080026
CREATED:20150304T042034Z
LAST-MODIFIED:20150304T042034Z
UID:6470-1430289000-1430326800@marketing.com.au
SUMMARY:Online Marketing Sydney: Advanced Content Marketing Event - News Corp Australia & Prosperity Media
DESCRIPTION:At this month’s meetup\, Brad Forster from News Corp Australia will discuss how News Corp Australia optimizes their Content Marketing assets for news portals like News.com.au. \nAlso\, a presentation from James Norquay who is the Director at Prosperity Media that works with well known startups & ASX listed companies to expand SEO and Content Marketing efforts in the Australian market.
URL:https://marketing.com.au/event/online-marketing-sydney-advanced-content-marketing-event-news-corp-australia-prosperity-media/
LOCATION:Saxons Training Centre\, Level 6\, 10 Barrack Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Meetup,SEO,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150428T080000
DTEND;TZID=Australia/Melbourne:20150428T130000
DTSTAMP:20260426T080026
CREATED:20150415T071557Z
LAST-MODIFIED:20150415T071557Z
UID:6631-1430208000-1430226000@marketing.com.au
SUMMARY:The Future of Digital Advertising
DESCRIPTION:This event will discuss various topics and cover what is shaping\, influencing and driving digital advertising and marketing through this year and the next. \nWhat if advertisers and marketers stop caring about the what pipeline should they advertise through and started caring about the quality of the message they’re sending. In 2015\, consumers don’t “go online” anymore\, we are all online\, moving towards a world of total connectivity. With the ever growing and evolving technologies that allow us to connect to one and another\, marketers need to more efficiently connect with consumers\, this presentation will address many of the issues around “spray and pray” advertising and how to effectively get the attention of your target market through quality over quantity marketing. \n  \n 
URL:https://marketing.com.au/event/the-future-of-digital-advertising/
LOCATION:RMIT City Campus – Storey Hall\, Building 16\, Level 7\, "Green Brain". 342 Swanston Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation,Social Media
ORGANIZER;CN="AIMIA":MAILTO:info(at)aimia.com.au 
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150428T073000
DTEND;TZID=Australia/Melbourne:20150428T090000
DTSTAMP:20260426T080026
CREATED:20150402T002445Z
LAST-MODIFIED:20150402T002445Z
UID:6604-1430206200-1430211600@marketing.com.au
SUMMARY:AMI: Customer Centric Marketing
DESCRIPTION:The most effective way to build company value and deliver sustainable growth is through creating a unique customer experience. This breakfast is a close and personal seminar and chance to interact and network with two leading marketing minds\, Mathew Tice\, founding partner and managing director for Asia-Pacific at the Palladium Group\, and Katharina Kuehn\, a Consumer Neuroscientist and professional speaker and director at RDG Insights.
URL:https://marketing.com.au/event/ami-customer-centric-marketing/
LOCATION:MGSM Executive Conference Centre\, Level 7\, 37 Pitt Street\, Sydney\, NSW\, 2000 \, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Dinner,Marketing,Meetup,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150423T123000
DTEND;TZID=Australia/Melbourne:20150423T133000
DTSTAMP:20260426T080026
CREATED:20150413T071028Z
LAST-MODIFIED:20150413T071028Z
UID:6629-1429792200-1429795800@marketing.com.au
SUMMARY:April Lunch n' Learn 2015
DESCRIPTION:The April Lunch n’ Learn 2015 is a lunch meet up covering the topic of “Technology: Could vs Should”. This lunch will discuss the endless technological opportunities we “could” use\, and what we “should” use to help drive our business. This Lunch will allow participants to discuss with the MD of the digital agency\, Tribal Sydney\, on how he has managed to navigate through the “could” and “should” of technologies and where they have proven successful for driving his business. \n 
URL:https://marketing.com.au/event/april-lunch-n-learn-2015/
LOCATION:Australia Post\, Level 10\, 111 Bourke Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Dinner,Market Research,Marketing,Meetup,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150421T180000
DTEND;TZID=Australia/Melbourne:20150421T203000
DTSTAMP:20260426T080026
CREATED:20150409T070132Z
LAST-MODIFIED:20150409T070132Z
UID:6617-1429639200-1429648200@marketing.com.au
SUMMARY:Email marketing - Why it still works
DESCRIPTION:Our 21 April Networx looks at Email Marketing – Why it still works! Our panel includes Email Marketing and CRM professionals and practitioners across banking\, wellness and not for profit.
URL:https://marketing.com.au/event/email-marketing-why-it-still-works/
LOCATION:Unnamed Venue\, 9 Bayswater Road\, Potts Point\, NSW\, 2011\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Presentation,Sydney
ORGANIZER;CN="Double Edge PR":MAILTO:simone(at)doubleedge.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150421T090000
DTEND;TZID=Australia/Melbourne:20150421T110000
DTSTAMP:20260426T080026
CREATED:20150401T102525Z
LAST-MODIFIED:20150401T102525Z
UID:6610-1429606800-1429614000@marketing.com.au
SUMMARY:IAB Mobile Landscape 2015 Results
DESCRIPTION:IAB Mobile Landscape 2015 Results – Melbourne\nThis event will reveal the findings from IAB Australia’s 3rd Annual Industry Study on the state of the Mobile Advertising Market in Australia. Find out how mobile spending is shifting\, how marketing metrics are being tracked and what findings are effective. This event will include a showcase in what has shown to work in mobile creativity to help marketers stretch their current thinking on how mobile advertising can help grow their brand.
URL:https://marketing.com.au/event/iab-mobile-landscape-2015-results/
LOCATION:QLD
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150420T073000
DTEND;TZID=Australia/Melbourne:20150420T094000
DTSTAMP:20260426T080026
CREATED:20150409T064414Z
LAST-MODIFIED:20210131T055701Z
UID:6616-1429515000-1429522800@marketing.com.au
SUMMARY:Sydney Breakfast Seminar - Mobile Opportunities
DESCRIPTION:Sydney Breakfast Seminar – Mobile Opportunities – 4 Industry Leading Speakers – Tickets Only $15
URL:https://marketing.com.au/event/sydney-breakfast-seminar-mobile-opportunities/
LOCATION:Mitchell Theatre\, Sydney Mechanics’ School of Arts\, Level 1\, 280 Pitt Street\, \, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150331T073000
DTEND;TZID=Australia/Melbourne:20150331T223000
DTSTAMP:20260426T080026
CREATED:20150116T061655Z
LAST-MODIFIED:20150116T061655Z
UID:6378-1427787000-1427841000@marketing.com.au
SUMMARY:Marketing 3.0: Technology Led Intelligent Advertising
DESCRIPTION:Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale.\nFollowing the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne! \nFirst there was Marketing 1.0. An era of broadcast media\, where identifying and exploiting consumer behavioural psychology dominated and the big ad campaign prevailed. \nThen came Marketing 2.0\, the age of targeting\, marketers had to slice up the universe of potential customers along broad lines of demographics\, behavioral segments and contextual categories. \nNow Marketing 3.0: The age of optimisation\, where programmatic media buying is revolutionising the advertising industry \nPeople are multi-dimensional. In the age of optimization\, marketers don’t have to look at the consumer universe as a series of broad segments. \nBringing Big Data to advertising means marketeers can keep layering on more and more attributes\, resulting in an increasingly sophisticated understanding of each consumer. Ultimately\, it means they will have one-to-one conversations with their prospects. \nJoin AIMIA for an exclusive Breakfast Seminar to discuss and dissect how digital marketing is fundamentally shifting with the explosion of programmatic media buying and how this is giving advertisers the opportunity to efficiently place the right ad in front of the right audience on the right platform at the right time. (Place are limited so please book early)
URL:https://marketing.com.au/event/marketing-3-0-technology-led-intelligent-advertising/
LOCATION:To be confirmed
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Presentation
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150326
DTEND;VALUE=DATE:20150327
DTSTAMP:20260426T080026
CREATED:20150202T053629Z
LAST-MODIFIED:20201002T060132Z
UID:6429-1427328000-1427414399@marketing.com.au
SUMMARY:ADMA Data Day - Melbourne
DESCRIPTION:ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year\, Data Day will provide a world class list of speakers\, delivering real insights into how companies are winning with data. \nYour competitors are planning to make more of data. Make sure you’re ahead of them. Register today. \nTHE PROGRAM HAS BEEN DESIGNED TO GIVE YOU REAL UNDERSTANDING OF DATA STRATEGIES \n\nUnlock data success for your business by using it as an asset.\nLearn how to find real insights to derive deeper relationships with your customers.\nDiscover how to influence behaviour in real-time.\nFind out how to manage data talent and integrate IT into your organisation.\n\nRegister today at www.admadataday.com.au
URL:https://marketing.com.au/event/adma-data-day-melbourne/
LOCATION:Crown Plaza Melbourne\, 1-5 Spencer St\, Docklands\, VIC\, 3008
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150324T130000
DTEND;TZID=Australia/Melbourne:20150324T180000
DTSTAMP:20260426T080026
CREATED:20150302T054425Z
LAST-MODIFIED:20150302T054425Z
UID:6451-1427202000-1427220000@marketing.com.au
SUMMARY:Design Business Council - Business Model Workshop
DESCRIPTION:Building a business model for your studio \nThis workshop is for start ups or established studios who want to step back and examine their business model. \nThis workshop will help you examine your clients and critically define their value to you (both financial and design); understand the relationship you have with them and what it is that you offer as design value. \nYou will also examine how you communicate; how you will market to them as well as the resources and partners you will need to do all this. You are then shown how to calculate what all this will cost and the type of revenue streams you can get. \nBuilding a new business model is a five hour face-to-face workshop that shows studio owners and managers how to critically evaluate the business they have and plan out the business they want. The workshop uses the Design business model canvas tool to do all this. \nAGDA Members are eligible for a 10% discount.
URL:https://marketing.com.au/event/design-business-council-business-model-workshop/
LOCATION:Design Business School\, Level 3\, 362 Little Bourke Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150324
DTEND;VALUE=DATE:20150325
DTSTAMP:20260426T080026
CREATED:20141230T140400Z
LAST-MODIFIED:20201002T005441Z
UID:6311-1427155200-1427241599@marketing.com.au
SUMMARY:ADMA Data Day - Sydney
DESCRIPTION:ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year\, Data Day will provide a world class list of speakers\, delivering real insights into how companies are winning with data. \nYour competitors are planning to make more of data. Make sure you’re ahead of them. Register today. \nTHE PROGRAM HAS BEEN DESIGNED TO GIVE YOU REAL UNDERSTANDING OF DATA STRATEGIES \n\nUnlock data success for your business by using it as an asset.\nLearn how to find real insights to derive deeper relationships with your customers.\nDiscover how to influence behavioUr in real-time.\nFind out how to manage data talent and integrate IT into your organisation.\n\nRegister today at www.admadataday.com.au
URL:https://marketing.com.au/event/adma-data-day/
LOCATION:Sofitel Sydney Wentworth Hotel\, 61-101 Philip Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150312T070000
DTEND;TZID=Australia/Melbourne:20150312T083000
DTSTAMP:20260426T080026
CREATED:20150302T232628Z
LAST-MODIFIED:20150302T232628Z
UID:6461-1426143600-1426149000@marketing.com.au
SUMMARY:Maximising Investment in Sponsorships
DESCRIPTION:Marketing professionals are often tasked with identifying prospective sponsorships for their firm and ensuring they are managed and leveraged effectively. Throughout the process\, we often need to navigate and manage reputational risks\, project management pitfalls and external stakeholders. If managed well\, sponsorships can provide a great opportunity to increase brand awareness\, offer unique networking opportunities and generate leads for new business. \nEarlier this year\, business technology solutions company Avanade\, announced a global sponsorship of Williams Martini Formula One Racing. The first event for the season and the sponsorship will be the 2015 Formula 1 ® Rolex Australian Grand Prix. The sponsorship will see Avanade develop a new digital enterprise platform to optimise Williams Martini Racing’s business performance both on and off the track. In return\, Avanade will receive global profiling and promotion as a key event sponsor. \nWe are fortunate to be joined by Avanade’s global CMO\, Stella Goulet\, and Williams Martini Racing CIO\, Graeme Hackland\, for a discussion about what it took to negotiate and activate this global sponsorship. At this session\, they will cover; \n•Negotiation of sponsorship scope\n•Relationship management\n•Execution of sponsorship activities\n•The importance of communication\, and\n•Benefits of a global versus local approach to sponsorship in a global company\nVia this interactive case study\, professional services marketers will be able to benefit from practical tips that can be applied to sponsorship opportunities and engagements to maximise investment.
URL:https://marketing.com.au/event/maximising-investment-sponsorships/
LOCATION:Herbert Smith Freehills\, Level 42\, 101 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150311T120000
DTEND;TZID=Australia/Melbourne:20150311T140000
DTSTAMP:20260426T080027
CREATED:20150302T232230Z
LAST-MODIFIED:20150302T232230Z
UID:6459-1426075200-1426082400@marketing.com.au
SUMMARY:APSMA Managing Partner Panel
DESCRIPTION:Join the APSMA Managing Partner panel as they discuss the value of business development\, marketing and communications. \nWe all agree that business development\, marketing and communication practices are integral to running a successful professional services firm. \nAlthough\, the value of these practices is often debated with internal stakeholders who can view our efforts as ‘fee burners’ and not fee earners. This perception can make demonstrating return on investment all the more challenging. \nJoin our esteemed panel of managing partners as they look at market impacts on professional services firms; discuss how the business development\, marketing and communications functions are considered within firms; and how we as practitioners can best demonstrate the strategic value of marketing and business development within our own firms. \nThis interactive session provides an opportunity to engage with our panelists and learn how to positively influence internal stakeholders\, bring additional value to your dealings with them\, and increase ROI within your team.
URL:https://marketing.com.au/event/apsma-managing-partner-panel/
LOCATION:URS\, Level 17\, 240 Queen Street\, Brisbane\, Queesland\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Marketing,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150308
DTEND;VALUE=DATE:20150312
DTSTAMP:20260426T080027
CREATED:20150302T052409Z
LAST-MODIFIED:20150302T052409Z
UID:6447-1425772800-1426118399@marketing.com.au
SUMMARY:Emergence Creative Festival
DESCRIPTION:Connection through creativity \nA unique event that pushes creative boundaries and is set in the beautiful surrounds of Western Australia’s Margaret River wine region\, making it the ideal setting to open your mind and soak it all in. \nFeaturing the inspiring opening night showcasing innovative creative work with live art\, live music\, digital and light installations\, 3-D animations and mapping and much more; hands on collaborative workshops; exciting and thought-provoking keynote speakers; sampling of the region’s exquisite produce; pop-up creative sessions; countless networking opportunities and of course\, plenty of fun. \nThe Emergence Creative Conference & Festival is a place where ideas are the heroes and all that you experience is there to reignite creativity and encourage new ways of thinking. Be a part of it and be inspired. \nEmergence Creative runs from Sunday 8th to Wednesday 11th March 2015. \nFor more information visit emergencecreative.com
URL:https://marketing.com.au/event/emergence-creative-festival/
LOCATION:Various\, Perth\, Western Australia\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150305T083000
DTEND;TZID=Australia/Melbourne:20150305T180000
DTSTAMP:20260426T080027
CREATED:20141230T133039Z
LAST-MODIFIED:20141230T133039Z
UID:6301-1425544200-1425578400@marketing.com.au
SUMMARY:Programmatic Summit 2015
DESCRIPTION:This is ANZ’s first and only dedicated programmatic advertising conference\, the Programmatic Summit 2015. The topics will cover all aspects of programmatic advertising starting with a 2 hour ‘Introduction to Programmatic’ pre conference workshop through to ‘What’s next in Programmatic’.
URL:https://marketing.com.au/event/programmatic-summit-2015/
LOCATION:Pier One Sydney Harbour\, 11 Hickson Road\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150224
DTEND;VALUE=DATE:20150227
DTSTAMP:20260426T080027
CREATED:20141230T135846Z
LAST-MODIFIED:20141230T135846Z
UID:6309-1424736000-1424995199@marketing.com.au
SUMMARY:Developing Your Digital Intelligence
DESCRIPTION:Melbourne – 24th February 2015 – Crown Towers\nSydney – 26th February 2015 – MCA\nDeveloping Your Digital Intelligence is an event that brings together IT and marketing leaders to discuss how to orchestrate a comprehensive digital strategy; the role each executive should take; the role of data in making a more responsive and customer-led organisation; and why CMOs and CIOs must become custodians of change if they wish to succeed in a digital-first world. \nBrought to you by ADMA\, CMO and CIO magazines.
URL:https://marketing.com.au/event/developing-digital-intelligence/
LOCATION:Unnamed Venue\, NSW and VIC\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,Melbourne,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150218T120000
DTEND;TZID=Australia/Melbourne:20150218T140000
DTSTAMP:20260426T080027
CREATED:20150116T063146Z
LAST-MODIFIED:20150116T063146Z
UID:6383-1424260800-1424268000@marketing.com.au
SUMMARY:Writing your professional horoscope for 2015 - What Do You Want?
DESCRIPTION:Did you have a successful 2014? From a work and personal perspective\, did you achieve everything that you wanted\, or did it feel like it was outside of your control? \nPersonal leadership is about ensuring that you have clarity around your own definition of ‘success’. Having clear professional goals prevents you from getting distracted and caught up in other people’s definition of ‘success’; especially in times of stress\, when it is easy to lose sight of the big picture. . \nThis session will provide you with some simple tools\, to use on a regular basis\, to set your definition\, write your professional horoscope and stay focused on what it is you really want. \nAbout the speaker:\nJudith Sellick has been working in the field of leadership development for over 20 years\, and has had her own business for fourteen of those years. Her two passions are assisting people to be the best possible leaders\, and developing high performing teams. Judith’s clients cover a range of the professional spectrum\, from global management teams\, with turn overs of 7 billion dollars\, through to up and coming young leaders within not for profit organisations. She has many years experience working in professional service firms including finance\, engineering\, law\, accounting and architecture. Judith demystifies leadership and provides sound building blocks to develop your leadership. \nAt this session\, Judith will be exploring building block number one – what is your definition of success?
URL:https://marketing.com.au/event/writing-professional-horoscope-2015-want/
LOCATION:Hunt and Hunt\, Level 10\, 400 King William Street\, Adelaide\, South Australia\, 5000\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Marketing,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141203T080000
DTEND;TZID=Australia/Melbourne:20150204T170000
DTSTAMP:20260426T080027
CREATED:20141009T231245Z
LAST-MODIFIED:20141009T231245Z
UID:6051-1417593600-1423069200@marketing.com.au
SUMMARY:Marketing and Communicating for Student Recruitment and the Australian Higher Education Sector
DESCRIPTION:Going beyond the act of plastering a generic message?\nMarketing and Communicating for Student Recruitment and the Australian Higher Education Sector \nListen\, network and learn from your peers: \n\nMacquarie University\nAustralian National University\nCharles Sturt University\nUniversity of Technology\, Sydney\nUniversity of Southern Queensland\nUniversity of Melbourne\nInternational College of Management Sydney\nUniversity of New England\n\nA number of topics will be covered during the event: \n\nHow does one influence the mindset of prospective students to view the university as valuable?\nHow does one effectively highlight the unique features of a university\, going beyond the act of plastering a generic message?\nHow can you win their trust and translate the marketing campaign into generating actual numbers?\nWhat are the digital marketing must haves?\nWhat is the expected impact of deregulation – what this means for student recruitment and how can you best respond?\n\nThe event will bring to you: \n\nBest practices: Student recruitment and branding (South Asia perspective)\nUnderstanding deregulation & student recruitment – what it is & how best to respond\nGetting your message right\nDigital marketing must haves\nPersonalising your marketing strategy instead of a generic burst\nOvercoming challenges while planning a marketing campaign\nEnterprise relationship branding strategy for universities\nInfluencing the mindset of prospective students\nGoing beyond mainstream social media
URL:https://marketing.com.au/event/marketing-communicating-student-recruitment-australian-higher-education-sector/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141125T090000
DTEND;TZID=Australia/Melbourne:20141125T170000
DTSTAMP:20260426T080027
CREATED:20141030T035932Z
LAST-MODIFIED:20201002T050715Z
UID:6073-1416906000-1416934800@marketing.com.au
SUMMARY:IAB Training: Social Advertising
DESCRIPTION:This event focuses on social advertising and takes deeper look into social media best practice for advertising. The event is ideal for media publishers\, agencies and advertisers who are looking for new ays to engage new and existing audiences through conversation and recommendation. From this event you’ll gain a deeper understanding and confidence with social platforms\, how to ensure better engagement and how they can be applied to advertising.
URL:https://marketing.com.au/event/iab-training-social-advertising/
LOCATION:TP3\, Level 21\, 580 George Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Social Media,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20141112
DTEND;VALUE=DATE:20141114
DTSTAMP:20260426T080027
CREATED:20140925T050105Z
LAST-MODIFIED:20201002T003517Z
UID:5886-1415750400-1415923199@marketing.com.au
SUMMARY:World Marketing & Sales Forum
DESCRIPTION:BEE & WOBI are proud to present the first edition of the World Marketing & Sales Forum on the 12th and 13th of November 2014 at Melbourne Town Hall. Business Executive Education (BEE) own the rights to hold the WOBI (World of Business Ideas) events in the Asia-Pacific region. BEE has successfully launched the World Business Forum Sydney which was in May 2014. \nThe World Marketing & Sales Forum has been established for over 10 years globally. It has previously been held as an annual event in the following countries: Germany\, Italy\, Spain\, Brazil and Mexico. Globally\, the World Marketing & Sales Forum is known for starting new trends\, being at the forefront of innovative ideas and exploring new possibilities in sales and marketing. \nSpeakers for this year’s event include: \n\nPhilip Kotler: Philip is the author of more than 50 books\, including the bestseller Marketing Management\, regarded as the bible of marketing in nearly every business school on the planet. Kotler has received many awards for his contribution to marketing and management. In 2005\, he was considered the world’s fourth most influential management guru by the Financial Times\, and in 2008 The Wall Street Journal ranked him as the sixth most influential person in the business world. He is a Professor at the Kellogg School of Management and advises companies such as General Electric\, IBM\, AT&T and Merck.\nMartin Lindstrom:Martin is one of the world’s leading experts on neuromarketing\, the discipline that explores the subconscious behaviour of the consumer. A Top brand consultant\, bestselling author\, global reference on neuromarketing and one of TIME Magazine’s “100 Most Influential People in the world” in 2009\, Martin understands the biology of consumer desire. The results of an exhaustive investigation of what drives consumers to buy\, his book Buyology turned into a bestseller and one of the top five best marketing books according to the Wall Street Journal. His latest work\, Brandwashed\, reveals how brands are manipulating us to buy their products.\nCharlene Li:Author of bestselling books Groundswell and Open Leadership\, Li is one of the 50 most influential people in Silicon Valley and an authority on social media. Li is an independent thought leader and analyst who understands how the profound implications of social media are changing the way we do business\, from marketing to leadership to strategy. Founder of the research-based advisory firm Altimeter Group\, Li puts these new social concepts into actionable strategy helping companies and industries leverage disruption to their advantage.\nMartha Rogers:Recognised for the past decade as one of the world’s leading experts on customer-based business strategies and growing customer value. Martha Rogers is a founding partner of Peppers & Rogers Group\, the world’s leading customer-focused management consulting firm with offices all over the world. AT&T\, Unilever\, NTT\, Winthertur and Grupo Santander are just some clients of an impressive list that includes many Fortune 500 companies.\nJeff Thull: One of today’s most distinguished sales and marketing strategists\, Jeff is the President & CEO of the Prime Resource Group consultancy. At the forefront of the rapidly developing field of complex sales\, Jeff created the model ‘Diagnostic Business Development’ in order to help companies drive sales and retain clients. He has advised some of the most important companies in the world including Shell\, 3M\, Microsoft\, Siemens and IBM.\nMark Ritson: Mark Ritson is an Associate Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has been a faculty member at some of the world’s leading business schools teaching brand management on the MBA programs at London Business School\, MIT Sloan\, the University of Minnesota and Melbourne Business School.
URL:https://marketing.com.au/event/world-marketing-sales-forum/
LOCATION:Melbourne Town Hall\, 90-120 Swanston Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20141111T180000
DTEND;TZID=Australia/Melbourne:20141111T210000
DTSTAMP:20260426T080027
CREATED:20141030T033820Z
LAST-MODIFIED:20141030T033820Z
UID:6067-1415728800-1415739600@marketing.com.au
SUMMARY:EMV Event - Get Ahead in Your Career
DESCRIPTION:If you are looking to get ahead in your career\, this event will help you to improve your study and career prospects to stand out from the crowd. You will learn some tools to help you shape your career and have the opportunity to network with new and experienced marketers from a range of different industries. \nSpeakers: John Hall – Professor of Marketing\, and Wayne Binney – Course Director Master of Marketing & Associate Professor of Marketing Shelia Allen\, Principal Consultant Gregory Allen\, Founder of NotedCareers Amie Wood\, Senior Brand Manager – Shelf Sauces\, Simplot
URL:https://marketing.com.au/event/emv-event-get-ahead-career/
LOCATION:Deakin Prime\, Level 3\, 550 Bourke Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Graphic Design,Market Research,Marketing,Melbourne,Presentation,Public Relations,SEO,Social Media,Workshop
END:VEVENT
END:VCALENDAR