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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250114
DTEND;VALUE=DATE:20250115
DTSTAMP:20260417T152312
CREATED:20241006T010820Z
LAST-MODIFIED:20250316T012206Z
UID:26601-1736812800-1736899199@marketing.com.au
SUMMARY:How to Write a Marketing Plan
DESCRIPTION:Join us to learn the components of a great plan and how to prioritize those strategies\, as well as gain access to a framework for documenting everything so senior leaders are aligned and support your direction. \nIt can be easy to get wrapped up in the daily grind of executing various marketing tactics and initiatives—especially when new tactics are available to us each and every day. To ensure that the marketing work we do has the best chance of delivering business results\, it’s imperative to have a clear and well-thought-out marketing plan that connects your prioritized strategies to tactics that will actually deliver on those strategies. \nTo get the most out of this training\, we recommend collecting some basic diagnostic metrics on your current marketing initiatives in advance. For example\, what are all of your current marketing tactics and how effective do you believe them to be?
URL:https://marketing.com.au/event/how-to-write-a-marketing-plan/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250108
DTEND;VALUE=DATE:20250109
DTSTAMP:20260417T152312
CREATED:20241005T232526Z
LAST-MODIFIED:20250316T012206Z
UID:26557-1736294400-1736380799@marketing.com.au
SUMMARY:2025 B2B Digital Marketing Predictions & Resolutions With Professor Lou Cohen
DESCRIPTION:It’s 2025… and a new year brings new opportunities\, new fears\, and new hope. As B2B Marketers\, what lies ahead for us in 2025? Join EY’s Americas Digital Marketing & Demand Generation Leader\, Lou Cohen\, aka NYU & Baruch College’s Professor Cohen\, as he shares insights he’s gathered from Marketing leaders about what we should expect to encounter in 2025. We’ll also look back on Lou’s 2024 predictions to see what he got right or wrong. You won’t want to miss out on these 2025 predictions about what’s to come\, his views on the concerns we share\, and resolutions we can take with us to ensure a successful 2025.
URL:https://marketing.com.au/event/2025-b2b-digital-marketing-predictions-resolutions-with-professor-lou-cohen/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,B2B,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241220
DTEND;VALUE=DATE:20241221
DTSTAMP:20260417T152312
CREATED:20241005T232759Z
LAST-MODIFIED:20250316T012207Z
UID:26559-1734652800-1734739199@marketing.com.au
SUMMARY:Marketing Essentials 1 Day Training in Sydney
DESCRIPTION:This Marketing Essentials training will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers.
URL:https://marketing.com.au/event/marketing-essentials-1-day-training-in-sydney/
LOCATION:NSW\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241211
DTEND;VALUE=DATE:20241213
DTSTAMP:20260417T152312
CREATED:20241006T013021Z
LAST-MODIFIED:20250316T012207Z
UID:26619-1733875200-1734047999@marketing.com.au
SUMMARY:Social Media Strategies Summit: Public Agencies & Government 2024
DESCRIPTION:Two jam-packed days tailored to your role in public service. Don’t miss this government social media conference! \nWe bring over 10 years of experience in social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your agency or office’s social media strategy.
URL:https://marketing.com.au/event/social-media-strategies-summit-public-agencies-government-2024-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241205
DTEND;VALUE=DATE:20241206
DTSTAMP:20260417T152312
CREATED:20241006T013508Z
LAST-MODIFIED:20250316T012207Z
UID:26627-1733356800-1733443199@marketing.com.au
SUMMARY:Driving Inclusive Marketing Excellence - Virtual
DESCRIPTION:Despite multicultural consumers making up 40 percent of the U.S. population\, only 5.2 percent of advertising spend target this segment. Today’s business imperative requires a multicultural mindset across the organization starting with the office of the CEO to the frontline sales team. Marketers need to be inspired to be the quarterback of profitable growth by tapping into the power of a shifting demographic landscape. \nThis virtual workshop taps into both the art and the science of great multicultural and inclusive marketing. The content and the delivery will take marketers first into a journey of self-discovery\, then reflection and real-world application across creative\, media\, and marketing performance for inclusive marketing. \nThis virtual workshop arms marketers with insights\, knowledge\, and skills to not only build successful multicultural marketing campaigns but to tap into the power of data\, technology\, and leadership across functions to drive success. Led by an expert global marketing leader\, this high-impact workshop draws on the artistic aesthetics of connecting to consumers through culture\, as well as the scientific rigor of metrics and measuring impact\, to refine and enhance their multicultural and inclusive marketing efforts. Through robust frameworks\, anthropological narratives\, case studies\, stories from current marketing executives\, visual thinking strategies\, and technology immersion\, participants will be armed with tools and resources to galvanize their marketing strategies and drive sustainable and profitable growth in a multicultural America. \nTarget Audience\nThis virtual workshop is for teams or individuals involved in the development of marketing strategies\, working closely with their creative and media agencies\, focusing on engaging and activating multicultural audiences\, through authenticity\, transparency\, and rigorous measurement. It can serve as a great introduction for those new to the multicultural marketing process or a welcome refresher for seasoned professionals. \nIt is particularly relevant for Brand and Performance Marketing teams; Marketing Research or MarTech teams may also benefit. Relevant for B2C\, B2B and hybrid marketers\, the content can be tailored to accommodate any career level.
URL:https://marketing.com.au/event/driving-inclusive-marketing-excellence-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241102
DTEND;VALUE=DATE:20241104
DTSTAMP:20260417T152312
CREATED:20241005T234919Z
LAST-MODIFIED:20250316T012208Z
UID:26572-1730505600-1730678399@marketing.com.au
SUMMARY:WordCamp Sydney 2024
DESCRIPTION:WordCamp Sydney is a volunteer-run and not-for-profit two-day conference for designers\, developers\, marketers\, business owners\, and anyone using WordPress or any website. \nWhat can I do at WordCamp Sydney? \nWordCamp Sydney features two action-packed days of talks from industry experts and community members sharing their knowledge. There are no sales pitches\, just educational content. \nThere will be content for everyone regardless of your WordPress knowledge or skill level. \nYou can also network with hundreds of other WordPress enthusiasts and visit our sponsors to learn about their products and services.
URL:https://marketing.com.au/event/wordcamp-sydney-2024/
LOCATION:UTS
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Sydney,Website,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241023
DTEND;VALUE=DATE:20241024
DTSTAMP:20260417T152312
CREATED:20240901T063511Z
LAST-MODIFIED:20241006T014558Z
UID:26523-1729641600-1729727999@marketing.com.au
SUMMARY:Demand 2024
DESCRIPTION:Back at it again for the 4th year going. Join 10\,000 Marketers and Leaders. Live Sessions. Workshops. Innovative Tactics. \n\n\n\nThere’s a lot more than just networking. We’re bringing together the best minds in the marketing game to share their how-to’s and best tools. You’ll gain actionable insights to solve your day to day pain points with short and digestible sessions.\n\n\n\n\n\n\n\nWhat You’ll learn\n\n\nExperimenting with new channels\nRunning more effective campaigns\nBuilding demand gen strategies\nMarketing in a down economy\nEvaluating new marketing
URL:https://marketing.com.au/event/demand-2024/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,eCommerce,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241021
DTEND;VALUE=DATE:20241026
DTSTAMP:20260417T152312
CREATED:20240630T040523Z
LAST-MODIFIED:20241006T014558Z
UID:26439-1729468800-1729900799@marketing.com.au
SUMMARY:2024 ANA Masters of Marketing Conference
DESCRIPTION:The 2024 ANA Masters of Marketing Conference is where marketing visionaries and leaders converge to shape the industry’s future. Be part of the transformation. \nThe 2024 ANA Masters of Marketing Conference will define the future of marketing by transforming it into a collaborative\, impactful\, and continuous engagement event that aligns the entire marketing ecosystem. It will feature world-class speakers\, innovative workshops\, and strategic discussions that address the industry’s most pressing challenges and opportunities. \nConfirmed Speakers\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nGulen Bengi\, Global Chief Growth Officer Mars Snacking & Lead Chief Marketing Officer\, Mars\, Inc\nAsmita Dubey\, Chief Digital and Marketing Officer\, L’Oréal Groupe\nDiana Haussling\, Senior Vice President – General Manager (SVP – GM)\, Consumer Experience & Growth\, Colgate Palmolive Company\nRemi Kent. CMO\, Progressive Insurance\nMarian Lee\, Chief Marketing Officer\, Netflix\nAntonio Lucio\, Chief Marketing and Corporate Affairs Officer\, HP\, Inc.\nShelly Palmer\, CEO\, The Palmer Group\nMark Penn\, Chairman and CEO\, Stagwell\nMarc S. Pritchard\, Chief Brand Officer\, The Procter & Gamble Company\nSumit Virmani\, EVP and Global Chief Marketing Officer\, Infosys
URL:https://marketing.com.au/event/2024-ana-masters-of-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20241017
DTEND;VALUE=DATE:20241018
DTSTAMP:20260417T152312
CREATED:20240820T215150Z
LAST-MODIFIED:20241006T014558Z
UID:26499-1729123200-1729209599@marketing.com.au
SUMMARY:2024 AMI Marketing Excellence Awards Gala
DESCRIPTION:You’re invited to an unforgettable night of celebration and networking at the prestigious AMI Marketing Excellence Gala Awards. Join us on Thursday\, 17 October 2024\, at the stunning Zinc at Federation Square\, Melbourne.  \n\nCelebrate Excellence: Applaud the biggest names and the best campaigns in the marketing industry as we honour Australia’s most outstanding achievements. \nLearn and Network: Immerse yourself in award-winning campaigns and gain valuable insights from dynamic discussions. Forge connections with industry leaders\, peers\, and colleagues. \nInspiration and Connection: Our event experience is designed to inspire and foster new professional relationships
URL:https://marketing.com.au/event/2024-ami-marketing-excellence-awards-gala/
LOCATION:Federation Square
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Award,Digital Marketing,Market Research,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240922
DTEND;VALUE=DATE:20240923
DTSTAMP:20260417T152312
CREATED:20240820T112542Z
LAST-MODIFIED:20241006T014559Z
UID:26481-1726963200-1727049599@marketing.com.au
SUMMARY:Unlock the Full Potential of Your Research Dollars: Master the Art of Writing a Successful Brief
DESCRIPTION:Join us for an exclusive webinar hosted by Derek Jones\, Research Society Fellow\, and seasoned agency practitioner to discover the secrets to writing a successful research brief and unleash the full potential of your research dollars. \nDon’t miss this opportunity to gain invaluable knowledge from our seasoned experts and transform the way you approach market research. By mastering the art of writing a successful brief\, you’ll save time\, money\, and resources while achieving extraordinary results. \nRegister now for our webinar on “Getting the Most Out of Your Research Dollars: Writing a Successful Brief” and take your research game to the next level! \nWhat you’ll learn \n\n\nThe critical importance of a well-crafted research brief in obtaining valuable insights.\n\n\nStep-by-step guidance on creating compelling research briefs.\n\n\nStrategies to capture all essential information and align research objectives with business goals.\n\n\nBest practices for structuring your research brief to ensure nothing is overlooked.\n\n\nMethodological considerations and challenges to address for successful execution.\n\n\nMaximizing your research budget and optimizing timelines for efficient outcomes.
URL:https://marketing.com.au/event/unlock-the-full-potential-of-your-research-dollars-master-the-art-of-writing-a-successful-brief-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240817
DTEND;VALUE=DATE:20240818
DTSTAMP:20260417T152312
CREATED:20240602T031936Z
LAST-MODIFIED:20241006T014559Z
UID:26369-1723852800-1723939199@marketing.com.au
SUMMARY:Mumbrella Travel Marketing Summit 2024
DESCRIPTION:Travel and tourism is fighting back. One of the most challenging periods in recent history has not been enough to put it down. But it now faces fresh challenges\, new opportunities and a bunch of unknowns. \nThe Mumbrella Travel Marketing Summit brings together senior marketing leaders in travel and tourism\, both on the domestic and international front\, to share their insights and ambitions as they look to build their brands for now and the future. Don’t miss the chance to network with your travel marketing counterparts and hear from those who are at the front of the recovery effort. \nFEATURED SPEAKERS \n\nSrishti Narayan\nChief Marketing Officer\, Tourism Fiji\nLouise Rathbone\nRegional Head of Marketing\, Cathay Pacific\nAndrew Waddel\nGeneral Manager – Australia\, Tourism New Zealand\nCarly Povey\nChief Commercial Officer\, Bonza\nToni Ambler\nManaging Director\, The Travel Corporation AUNZ\nKerrie McCallum\nEditorial Director\, Escape\nKara Glamore\nVP\, Carnival Cruise Line\nAthan Didaskalou\nFounder and Chief Strategy Officer\, July\nSophia Wilcox\nHead of Brand & Culture\, Urban List\nDan Krigstein\nDirector\, The Growth D_Stillery\nChris Jeffares\nManaging Partner\, SAFARI\nRichard Johnson\nCEO\, TripADeal\nZoë Manderson\nCo-Founder\, Alpaca\nAnna Thairs\nGroup Strategy Director\, TBWA\Sydney\nLuke Spano\nManaging Director\, Avid Collective\nMichael Lamprell\nFounder and CEO\, CABN\nJessica Small\nHead of Media – Australia\, New Zealand & Pacific Islands\, Tripadvisor\nNick Ingate\nCEO\, Sabbatical Travel\nCharlie Hales\nManaging Director APAC\, Watersons Australia\nMathew Ratty\nCEO + Co-Founder\, TrafficGuard\nMichael Serratore\nClient Success Director\, Flashtalking\nCatherine Rushton\nChief Strategy Officer & Partner\, This Is Flow\nCaitlin Huskins\nCommercial Director\, Azerion\nChloe Jones\nSenior Marketing Manager\, Princess Cruises
URL:https://marketing.com.au/event/mumbrella-travel-marketing-summit-2024/
LOCATION:Sofitel Sydney\, 12 Darling Dr\, Sydney\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Market Research,Marketing,Presentation,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240808
DTEND;VALUE=DATE:20240810
DTSTAMP:20260417T152312
CREATED:20240602T023104Z
LAST-MODIFIED:20241006T014600Z
UID:26358-1723075200-1723247999@marketing.com.au
SUMMARY:CMO Summit 2024
DESCRIPTION:The CMO Summit is an invitation-only\, premium forum bringing together leading marketing executives\, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests\, relevant market developments\, and practical\, progressive ideas and strategies adopted by successful pioneers. \nThe CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate and partner with relevant agencies and solution providers\, while we connect innovative marketing companies with these chief marketers. \nThe Executives\nChief Marketing Strategists Representing Leading Organisations \nTo marketing heads we are an essential professional intelligence resource and business catalyst. We conduct annual assessments focused on their strategic goals and needs. This allows us to introduce effective products and solutions to them and assist them with streamlining their exhausting vendor selection process. \nThe Service Providers\nInnovative Marketing Companies from Around the Globe \nWe are very selective about the agencies and solution providers we partner with. We ensure your profile and your offerings are aligned with the needs of marketing leaders prior to approaching you. Our collaborative approach allows us to match your value proposition with the needs of your prospective clients. \nThe Connectors\nYour Experienced Outsourced Sales Partner \nmarcus evans’ mission is to modernise outdated sales processes by replacing them with an efficient and cost-effective approach that creates partnerships between leaders in the marketing community. We exist to add value to the decision making of marketing heads\, and to the search of qualified prospects for our agencies and solution providers clients.
URL:https://marketing.com.au/event/cmo-summit-2024/
LOCATION:The STAR Gold Coast\, 1 Casino Dr\, Broadbeach\, Queensland\, 4218\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240731
DTEND;VALUE=DATE:20240801
DTSTAMP:20260417T152312
CREATED:20240602T065123Z
LAST-MODIFIED:20241006T014600Z
UID:26409-1722384000-1722470399@marketing.com.au
SUMMARY:Marketing & Social Media Training for Non Profits
DESCRIPTION:Social media and online activities are now part of our everyday. They are an efficient way to communicate with your group\, members and key stakeholders\, however the challenge is to understand the audience you are targeting\, so you can decide which platform will have the greatest impact and reach this audience. \nThis interactive session will provide a basic overview of marketing\, understanding what you are marketing and who you are marketing to. Then in turn\, an understanding of the most popular social media platforms used in Australia and insights on the best way they can be used effectively to engage and communicate with your target audience. This session will be most beneficial to groups new to promoting their organisations through social media channels. \nWhat you will learn \n\nHow to understand the market and its jargon\nHow to use social media as a platform to market to your group\nUnderstanding your target audience\nAppreciating the pros and cons of social media platforms\nIdeas for creating content\nTips and hints for preparing a social media plan
URL:https://marketing.com.au/event/marketing-social-media-training-for-non-profits/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240725
DTEND;VALUE=DATE:20240726
DTSTAMP:20260417T152312
CREATED:20240602T030937Z
LAST-MODIFIED:20241006T014600Z
UID:26360-1721865600-1721951999@marketing.com.au
SUMMARY:Mumbrella Finance Marketing Summit 2024
DESCRIPTION:The past twelve months has seen extraordinary changes in capital and financial markets\, driven by various factors\, including interest rate hikes\, inflation concerns\, and geopolitical tensions. Coupled with emerging ESG considerations\, tightening regulations and the cost-of-living crunch\, marketers within the financial services industry are left navigating choppy waters. \nMumbrella’s Finance Marketing Summit is your opportunity to hear from the trailblazing marketing execs who are leading the way across all areas of banking\, superannuation\, finance\, insurance and more. Lock in your front row seats now for first-class insights. \n\n\nCheck out the lineup\n\n\n\n\n\n\n\n Mim Haysom – Executive General Manager of Brand & Customer Experience\, Suncorp\nJulie Nestor – Executive Vice President\, Head of Marketing and Communications\, Asia Pacific\, Mastercard\nBryan Wilmot – Chief Marketing Officer\, Stake\nEmma Grainge – Head of Communication and Brand\, Australian Ethical\nPotta Findikidis – Group Head of Brand and Marketing\, Cbus Super\nTatiana Papavero – GM Marketing\, HCF\nSue Brailsford – Head of Group Brand\, NAB\nSimon Wassef – Chief Strategy & Experience Officer\, Clemenger BBDO\nDave Annesley – Head of Marketing Strategy\, Youi\nElly Bloom – General Manager\, Marketing for the Business & Private Bank\, NAB\nEloise Liley – Co-Head of Planning\, TBWA\Melbourne\nMark Hunter – Chief Customer Officer\, Bank of Queensland Group
URL:https://marketing.com.au/event/mumbrella-finance-marketing-summit-2024/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Copywriting,Data,Design,Digital Marketing,Event Planning,Management,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240724
DTEND;VALUE=DATE:20240725
DTSTAMP:20260417T152312
CREATED:20240602T040641Z
LAST-MODIFIED:20241006T014600Z
UID:26383-1721779200-1721865599@marketing.com.au
SUMMARY:Mastering LinkedIn Build Connections\, Drive Engagement and Accelerate Your Business
DESCRIPTION:Unlock the potential of LinkedIn with expert guidance from Karen Tisdell\, one of Australia’s leading LinkedIn marketing experts. \nJoin us for an exclusive live workshop where you’ll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn. \nIn this workshop\, Karen will provide a step-by-step approach to mastering LinkedIn marketing. You’ll learn to optimise your profile and company page\, understand LinkedIn’s features\, and uncover hidden opportunities to build a strong presence on the platform. \nWhat you will learn \nOptimising Your Profile: Learn how to create a compelling LinkedIn profile that attracts attention and builds credibility.\nElevating Your Company Page: Strategies for enhancing your company’s LinkedIn presence to effectively showcase its value proposition.\nContent Strategies That Work: Understand how to craft content that resonates with your audience and drives engagement.\nNetworking Effectively: Gain insights into building meaningful connections and expanding your professional network.\nLinkedIn Analytics: Discover how to analyse and interpret your performance to refine your LinkedIn strategy.\nBy the end\, you’ll know how to create a LinkedIn presence that attracts more leads and conversions. You’ll also leave the workshop with more clarity and confidence to implement your LinkedIn strategy effectively. \nWho should attend \nThis workshop is perfect for professionals looking to enhance their personal and company LinkedIn presence\, including marketers\, business owners\, and HR professionals.
URL:https://marketing.com.au/event/mastering-linkedin-build-connections-drive-engagement-and-accelerate-your-business/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,B2B,Communications,Digital Marketing,Management,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240723T080000
DTEND;TZID=Australia/Melbourne:20240723T170000
DTSTAMP:20260417T152312
CREATED:20240602T040916Z
LAST-MODIFIED:20241006T014600Z
UID:26385-1721721600-1721754000@marketing.com.au
SUMMARY:Chat GPT 101 – Fundamentals for Marketers
DESCRIPTION:ChatGPT is now an essential part of Marketing\, offering businesses an opportunity to tap into the enormous potential of generative AI. However\, it’s also a complex\, evolving and sometimes unpredictable platform\, meaning it can feel overwhelming. \nIn this masterclass\, we’ll cover the fundamentals\, including theory\, tips\, tricks\, tasks and tools to get you started\, and introduce you to mindsets and approaches to set you up for ChatGPT success. \nThis course\, which blends insights and knowledge with practical elements and interactive sections\, will leave you with the essentials you need to feel far more confident with ChatGPT and its practical applications in your career. \nWho Should Attend \nMarketers curious about ChatGPT\nThose who have only scratched the surface of ChatGPT\nMarketers who are pressed for time\nMarketers who want to upskill in AI\nPeople who want to harness ChatGPT for content drafting\nBusiness professionals who see ChatGPT’s importance but can’t imagine        what it looks like in their business\nTopics Covered \nGetting started on ChatGPT\nHow it works and how to work with it (Human/AI process)\nUse cases and approaches to ChatGPT’s applications\nBenefits vs Challenges and what to do\nHow to get started and best practises\nContext windows and source materials\nInteracting with ChatGPT to get the best output\nApplying marketing and copywriting principles to ChatGPT’s content\nPriming ChatGPT\nPrompt Engineering\nCreating Customer Personas for continued use\nTones of Voice\nLinked Applications\nUsing ChatGPT to produce content
URL:https://marketing.com.au/event/chat-gpt-101-fundamentals-for-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240712
DTEND;VALUE=DATE:20240713
DTSTAMP:20260417T152312
CREATED:20240602T065409Z
LAST-MODIFIED:20241006T014601Z
UID:26411-1720742400-1720828799@marketing.com.au
SUMMARY:Marketing Essentials 1 Day Training in Melbourne
DESCRIPTION:This training\, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role\, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management\, selling and customer service roles. \nCourse Contents: \nEffective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies\, the truth is that effective marketing cannot be ignored and is essential for any successful organisation. \nCourse Topics: \nThis training on\, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include: \n\nCookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.\nWhat is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.\nGrowth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.\nThe Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.\nThe Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.\nThe Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.\nThe Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.\nThe Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.\nThe Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.\nPromotional Poster– An activity to consolidate key themes covered during the training\n\nCourse Features: \nAt the end of this Marketing Essentials training you will be able to: \n\nExplain what marketing is and how it links to the growth strategy of a business\nIdentify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business\nUse the marketing triangle as a logical and customer centred approach to marketing
URL:https://marketing.com.au/event/marketing-essentials-1-day-training-in-melbourne/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240624
DTEND;VALUE=DATE:20240626
DTSTAMP:20260417T152312
CREATED:20231008T051709Z
LAST-MODIFIED:20241006T014601Z
UID:26036-1719187200-1719359999@marketing.com.au
SUMMARY:Online Retailer - 2024
DESCRIPTION:Online Retailer Conference & Expo is the #1 meeting destination for the ecommerce industry to access the relevant strategic insights\, solution providers\, technologies and connections that make a positive difference to your business – no matter what stage of online retail you are in. \nEverybody’s Opportunity awaits at this two day original industry conference & expo – trusted to connect Australia’s expert solution providers and international and local ecommerce leaders to thousands of like-minded professionals seeking a tech led future for retail. \nThere is only one place where your whole team can attend and takeaway key insights and inspirations that drive high performance within your business. Whether you are seeking the latest ecommerce success case studies; strategic supply chain management planning through to data privacy and security knowledge; or business transformation and customer retention tactics – there is something for everybody at Online Retailer. \n\n\nOnline Retailer is the industry’s number one meeting place\, bringing together a diverse mix of attendees across digital\, retail\, technology\, marketing\, and ecommerce across a variety of industries: Fashion and Apparel\, Personal and Recreational Goods\, B2B Services\, Toys\, Electronics\, Games\, Daily Deals and Marketplaces\, Homewares and Appliances\, Media\, IT\, Finance and Services\, Groceries and Liquor\, Department and Variety Stores. \n\n\n\n\n\n\n\nLeaders\nHaving been crowned Best Industry Event by NORA in 2022 (and for 3 years consecutively)\, Online Retailer truly is the pinnacle event of the ecommerce calendar. To be there is to connect with the absolute cream of the crop as the industry unites for the most valuable meetup of the year. \nDo’ers\nWhether you are in marketing\, logistics\, tech or customer service\, this is the event where you can find content and connections to help you be better at what you do. Learn from others who have tried and tested things first\,  make new connections and hear the latest insights specific to your role from retailers paving the way. \n\n\n\n\n\n\nStartups\nThe perfect destination to cement your first foot into a thriving industry\, founders and their teams can enjoy the free morning keynotes for inspiration from the big hitters\, before relishing in the interactive presentations covering the nitty gritty solutions at the Australia Post Retail Foundations Stage.\n \nB2B\nThe only conference event to offer a dedicated content track to helping B2B professionals digitally transform their business – and it’s not as daunting as it sounds as our speakers lead you through practical case studies that help you get your CxO buy-in and integrate lessons from B2C into your B2B CX.
URL:https://marketing.com.au/event/online-retailer-2024/
LOCATION:ICC Sydney\, 14 Darling Drive\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,eCommerce,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240417
DTEND;VALUE=DATE:20240418
DTSTAMP:20260417T152312
CREATED:20240117T060547Z
LAST-MODIFIED:20240610T103844Z
UID:26207-1713312000-1713398399@marketing.com.au
SUMMARY:Marketing Strategy & Tech Summit 2024
DESCRIPTION:This event is bringing together over 150 senior marketing leaders (both B2C & B2B) for a strategic discussion on how organizations can develop innovative marketing strategies in a rapidly moving landscape. The Summit will delve into marketing technologies and the potential to uplift marketing capabilities and customer retention.
URL:https://marketing.com.au/event/marketing-strategy-tech-summit-2024/
LOCATION:Federation Square
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240411
DTEND;VALUE=DATE:20240413
DTSTAMP:20260417T152312
CREATED:20240114T084909Z
LAST-MODIFIED:20240610T103844Z
UID:26152-1712793600-1712966399@marketing.com.au
SUMMARY:DigiMarCon At Home 2024
DESCRIPTION:It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon At Home 2024’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-at-home-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240305
DTEND;VALUE=DATE:20240306
DTSTAMP:20260417T152312
CREATED:20240117T055753Z
LAST-MODIFIED:20240610T103849Z
UID:26205-1709596800-1709683199@marketing.com.au
SUMMARY:Create a Marketing Plan for the best year of your Business
DESCRIPTION:This practical workshop is designed to help small business owners plan their marketing for the coming year. It is tailored to suit small businesses and provides a lean approach to marketing. \nThe workshop will cover the following topics: \n\nStep-by-step review and analysis of the previous year’s performance\nIdentifying your marketing goals for the coming year\nA clear process to identify your marketing initiatives and activities\nHow to create an annual content and campaign plan\n\nThis workshop is a great opportunity to learn how to plan your marketing for the coming year and take your business to the next level.
URL:https://marketing.com.au/event/create-a-marketing-plan-for-the-best-year-of-your-business/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231204
DTEND;VALUE=DATE:20231206
DTSTAMP:20260417T152312
CREATED:20231029T045929Z
LAST-MODIFIED:20240610T103855Z
UID:26052-1701648000-1701820799@marketing.com.au
SUMMARY:Essentials of Marketing with the American Management Association
DESCRIPTION:As a business professional\, you need to have a clear understanding of your markets and what drives your customers’ decisions to buy. In this course\, you’ll get modern techniques for analyzing markets and quantifying customer needs\, wants\, and preferences (NWP). \nLearn tactics to utilize the 4 Ps of Marketing (Product\, Price\, Place\, and Promotion) and proven tools and methods to avoid the most common marketing mistakes. In hands-on activities\, you’ll discover how to implement the right approach for your company’s unique needs.
URL:https://marketing.com.au/event/essentials-of-marketing-with-the-american-management-association/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231128
DTEND;VALUE=DATE:20231129
DTSTAMP:20260417T152312
CREATED:20231107T054822Z
LAST-MODIFIED:20240610T103855Z
UID:26085-1701129600-1701215999@marketing.com.au
SUMMARY:APAC Marketer's Meetup: Being Brave in Business with Lisa Ronson
DESCRIPTION:A rare opportunity to learn from Lisa Ronson\, ex Coles Group and Tourism Australia CMO! \nVoted as #1 most innovative marketer by CMO Magazine\, Lisa will share invaluable insights on being brave and creative to accelerate business growth in 2024 and beyond.
URL:https://marketing.com.au/event/apac-marketers-meetup-being-brave-in-business-with-lisa-ronson/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231007
DTEND;VALUE=DATE:20231008
DTSTAMP:20260417T152312
CREATED:20230910T055230Z
LAST-MODIFIED:20240610T103922Z
UID:25989-1696636800-1696723199@marketing.com.au
SUMMARY:YouTube Ads For Profit Workshop
DESCRIPTION:What to Expect: At this immersive workshop\, you’ll dive into practical insights and strategies that will revolutionize your marketing game. Here’s a sneak peek of what awaits you: \n\nCraft Your Winning YouTube Ad Script: Unveil the secrets behind our million-dollar script writing process and create a personalized\, impactful YouTube ad script that stands out.\nTarget Your Dream Clients: Master the “Credit Card Out Targeting Method” to precisely reach your ideal clients and boost conversions.\nEthically Steal Competitors’ Traffic: Learn a step-by-step approach to legally redirect your competitors’ traffic to your own funnel or website\, all while staying incognito.\nAmplify Your Earnings: Discover how to leverage simple YouTube ads to add an extra $100K to your revenue within 100 days.\nReal-Life Examples and Case Studies: Immerse yourself in a wealth of real-world examples and case studies from both our businesses and our satisfied clients\, offering you invaluable insights and inspiration.\nNotebook Required: Prepare to participate as this workshop is content-rich and hands-on actively. Don’t forget to bring your notebook to capture every golden nugget of information!\n\nSee You There: We can’t wait to welcome you to this transformational event that’s poised to elevate your business game. Join us for a content-packed\, engaging workshop that will reshape your marketing approach. \n 
URL:https://marketing.com.au/event/youtube-ads-for-profit-workshop/
LOCATION:Queensland\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Queensland,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230926
DTEND;VALUE=DATE:20230927
DTSTAMP:20260417T152312
CREATED:20230806T034154Z
LAST-MODIFIED:20230910T053258Z
UID:25896-1695686400-1695772799@marketing.com.au
SUMMARY:5 Essentials in Digital Marketing Basics
DESCRIPTION:Digital marketing is an essential component of any modern marketing strategy. Here are five essentials that every business should consider when implementing digital marketing which will be covered in our Power Hour: \n1. Search engine optimization (SEO): By improving your website’s ranking\, you can attract more visitors\, generate more leads\, and increase sales. \n2. Pay-per-click advertising (PPC): PPC advertising can help you reach your target audience quickly\, drive traffic to your website\, and increase conversions. \n3. Content marketing: By developing a content marketing strategy\, you can improve your website’s SEO\, establish your business as an authority in your industry\, and generate leads. \n4.Social media marketing: Social media marketing can help you increase brand awareness\, drive traffic to your website\, and generate leads. \n5. Email marketing: By developing an email marketing strategy\, you can improve customer retention\, increase conversions\, and generate leads. \nIncorporating these five essentials into your digital marketing strategy can help you attract and engage your target audience\, increase traffic to your website\, and generate leads and sales for your business. \n 
URL:https://marketing.com.au/event/5-essentials-in-digital-marketing-basics/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230912
DTEND;VALUE=DATE:20230914
DTSTAMP:20260417T152312
CREATED:20230806T043335Z
LAST-MODIFIED:20230910T053300Z
UID:25916-1694476800-1694649599@marketing.com.au
SUMMARY:Marketing Tech Symposium 2023
DESCRIPTION:Turbulent economic times mean that budgets are tightening\, and your marketing investments are under intense scrutiny. Teams are smaller and must do more with less. After significant data breaches\, consumers are demanding better protection from our government. \nAI is changing everything\, and fast. \nNavigating the ever-evolving MarTech landscape to identify new technologies and work with new data sources to better understand\, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners\, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth? \nStaying ahead of the fast-moving world of MarTech has never been more important. \nThat’s where the Marketing Tech Symposium comes in: it’s a gathering of 150 of the smartest marketers in ANZ\, providing you with a distillation of collective knowledge to help you uncover answers to the questions that are keeping you up at night and provide you with the solutions that your leaders are wanting during tricky economic times. \nKey themes for 2023 include: \nAI: your opportunity to demystify this game-changing technology; what does it mean for you\, your team\, and your job security? If used properly\, this will be an amazing opportunity…but what if it’s not? What are the right questions to ask so you can move with the tide\, and who do you ask them to?\nData Privacy & Ethics: What risk does the new and future federal government legislation mean for the way you operate your marketing? How can you adapt and pre-empt the forthcoming changes? What impact will this have on how you operate?\nUnified CX & Personalisation: How do you transform the way you communicate so it seamlessly aligns with your customer journeys? How likely is new legislation to prevent you from doing it\, and what can you do about it?\nData Democratisation: How do you empower your entire business to utilise one of your most powerful resources? What are the governance best practices you need to be aware of when putting data into the DNA of your business?\nMarketing Operations: How do you optimise your marketing process\, to prove the value of your marketing investments? Who is using it? Do they know how\, and\, is it being challenged in the right way?\nThe People Opportunity: What are the strategies for success that empower your people\, to superpower your tech?
URL:https://marketing.com.au/event/marketing-tech-symposium-2023/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230908
DTEND;VALUE=DATE:20230909
DTSTAMP:20260417T152312
CREATED:20230806T034346Z
LAST-MODIFIED:20230910T053301Z
UID:25898-1694131200-1694217599@marketing.com.au
SUMMARY:Can A Robot Run Your Marketing AI in Climate Tech Marketing
DESCRIPTION:The webinar gathers a panel of climate tech marketing experts to discuss the latest developments and applications of generative artificial intelligence (AI) in the marketing industry. \nWe’ll explore the use of AI in your day-to-day marketing practices\, the impact of AI on brand and customer experience\, and the ethical considerations surrounding the use of AI in marketing. Attendees will leave with a deeper understanding of how AI can be leveraged to drive marketing success\, and avoid pitfalls to stay ahead of trends in the climate tech marketplace. \nOur expert panelists will explore: \n\nWhat is generative artificial intelligence (AI) and how does it apply to marketing?\nWhat are the potential benefits of using AI in marketing\, and how can climate tech marketers leverage this technology to improve their efforts?\nWhat are some best practices for integrating AI into marketing: strategy\, ideation\, tactics and execution?\nWhat are some examples of the successful use of AI in climate tech marketing?\nWhat are the ethical\, privacy and environmental concerns around AI in marketing\, and how can you ensure you are using the technology responsibly?\nWhat skills and knowledge are required to utilize AI effectively\, and how does the use of AI affect your marketing team makeup?
URL:https://marketing.com.au/event/can-a-robot-run-your-marketing-ai-in-climate-tech-marketing/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230906T123000
DTEND;TZID=Australia/Melbourne:20230906T133000
DTSTAMP:20260417T152312
CREATED:20230806T032810Z
LAST-MODIFIED:20230910T053301Z
UID:25894-1694003400-1694007000@marketing.com.au
SUMMARY:Managing your CRM and electronic marketing coms: Navigating the Privacy Act and Spam Act
DESCRIPTION:As the people usually tasked with managing a business’ CRM and promotional communications\, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. \nIn a world where major data breaches appear to be an almost weekly occurrence in the news\, and after penalties for non-compliance recently increased to the greater of $50 million\, three times the value of any benefit obtained or 30% of the company’s turnover\, compliance has never been more important. \nKey Learnings: \nWe’re going to provide you with clarity around when these laws do and don’t apply\, highlight non-compliance dangers and put you on the pathway to compliance.
URL:https://marketing.com.au/event/managing-your-crm-and-electronic-marketing-coms-navigating-the-privacy-act-and-spam-act/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230807
DTEND;VALUE=DATE:20230810
DTSTAMP:20260417T152312
CREATED:20230103T045204Z
LAST-MODIFIED:20230131T073532Z
UID:24224-1691366400-1691625599@marketing.com.au
SUMMARY:MozCon 2023
DESCRIPTION:Immerse yourself in three days of non-stuffy networking and expert sessions delivered by industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. \nDigital Marketers of all stripes are invited to become one with SEO as we come together to delve into the latest and greatest in search\, learn from industry experts\, & network with peers for a truly unforgettable three-day experience.
URL:https://marketing.com.au/event/mozcon-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230329
DTEND;VALUE=DATE:20230331
DTSTAMP:20260417T152312
CREATED:20230103T040633Z
LAST-MODIFIED:20230131T073538Z
UID:24210-1680048000-1680220799@marketing.com.au
SUMMARY:Ad World 2023
DESCRIPTION:Join 20\,000+ of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor two days on 29-30 March 2023\, Ad World will stream 6+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.
URL:https://marketing.com.au/event/ad-world-2023/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Content Marketing,Copywriting,Digital Marketing,eCommerce,Email marketing,Graphic Design,Marketing,Online,Podcast,PPC,Presentation,Public Relations,Sales,SEO,Social Media,UX,Video,Website
END:VEVENT
END:VCALENDAR