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UID:18803-1616313600-1616346000@marketing.com.au
SUMMARY:Future Proof Your Business in the Digital Age
DESCRIPTION:On the back of the 2019/2020 nationwide successful event series\, NatWest & Luv4 Marketing are proud to deliver its signature programme ‘The Marketing Masterclass’. \nDesigned to provide your business with a detailed marketing roadmap to success\, you will receive 6 workshops where you will learn the skills to deliver a detailed marketing roadmap for your business\, building strategy on top of strategy\, growing the lead funnel in a systematic way. \nEspecially in Today’s world\, Digital Marketing is now the forefront of business growth. There isn’t a business that doesn’t want more leads or want to rank high on Page 1 of Google\, above their competitors\, for all the search terms that will drive sales. \nIn this series\, you will learn how to place your business in front of your target audience across multiple strategies. \nBy attending you will also receive a suite of eLearning supported material via the Luv4 Marketing dashboard. \n  \n\n\nSession 1: The Plan\n11th of February\nThe plan covers knowing your numbers\, checking site speed\, website audit and using existing numbers and audits to set new goals. This is where the users create a ‘Game Plan’. \n  \nSession 2: Website Event\n25th of February\nSetting Up Your Website For Unlimited Lead Generation \n  \nSession 3: Lead Generation Event\n11th of March\nBuilding Targeted Lead Generation Systems That Run Themselves \n  \nSession 4: Paid Advertising Event\n25th of March\nCreating Multi-Channel Lead Campaigns That Work\n  \nSession 5: Social Media & CRM Event\n8th of April\nUsing Social Media Channels To Drive Leads Into Sales \n  \nSession 6: Taking Your Business To The Next Level\n22nd of April\nHow To Build The Turn Key Marketing Solution \n\n\n 
URL:https://marketing.com.au/event/future-proof-your-business-in-the-digital-age/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210316
DTEND;VALUE=DATE:20210318
DTSTAMP:20260420T171024
CREATED:20210214T093337Z
LAST-MODIFIED:20210410T092340Z
UID:18515-1615852800-1616025599@marketing.com.au
SUMMARY:MarTech: Free\, Expert-Led Training For Senior Marketers
DESCRIPTION:The events of 2020 were the catalyst for\, among other things\, profound and permanent changes in customer behavior. Seamless digital experiences\, contextually relevant messages and offers\, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises. \nRapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got their start. \nMarketers at those brands are turning to industry experts\, peers and solution providers for education (and inspiration) that will enable them to implement marketing technologies and practices that satisfy customer demands. \nJoin us online for FREE\, March 16-17\, to unlock two days of actionable tactics and proven strategies\, empowering\, forward-thinking keynotes\, and engaging events designed to grow your professional network. \nExpert-led sessions will focus on evolving customer behavior and the implications for marketers and marketing operations. After attending\, you’ll be able to: \n\nUse CDPs to enable a data-driven culture and decisions\nEmploy attribution and predictive analytics technology to understand what’s attracting customers to your company or brand\nAchieve efficiencies with asset management\, project management and workflow technologies\nMaximize the expanding capabilities and uses of marketing automation\nContinue your learning initiatives\, engage with solution providers\, and connect with the marketing technology community — all for free\, and all from the comfort of your own computer.
URL:https://marketing.com.au/event/martech-free-expert-led-training-for-senior-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210311
DTEND;VALUE=DATE:20210312
DTSTAMP:20260420T171024
CREATED:20210124T045325Z
LAST-MODIFIED:20210410T092340Z
UID:18282-1615420800-1615507199@marketing.com.au
SUMMARY:Programmatic Summit 2021
DESCRIPTION:Into its 8th year\, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry\, and we’re delighted to announce that the Programmatic Summit takes place in March 2021\, Sydney. \n  \nThe unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards automated buying and selling of ad inventory\, brands\, agencies\, publishers and ad tech vendors need to ensure they are across the industry trends\, challenges\, and opportunities that underpin the programmatic market. \n  \nProgrammatic advertising enables greater marketing performance\, transparency\, and ROI for marketing budgets. However despite the huge opportunity that programmatic promises\, there is a significant knowledge gap and in some cases misunderstanding surrounding the topic. Join the sharpest minds in the industry at the Programmatic Summit 2021\, Australia & New Zealand’s #1 programmatic advertising conference. \n  \nTopics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
URL:https://marketing.com.au/event/programmatic-summit-2021/
LOCATION:Hyatt Regency Sydney\, 161 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210309
DTEND;VALUE=DATE:20210310
DTSTAMP:20260420T171024
CREATED:20210214T082325Z
LAST-MODIFIED:20210410T092341Z
UID:18497-1615248000-1615334399@marketing.com.au
SUMMARY:Customer Journey Maps for Marketers: Understand\, Deliver\, and Exceed Expectations
DESCRIPTION:The process of journey mapping is powerful. \nIt gives you an understanding of your customers’ journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint. \nWith 10 bite-sized lessons\, designed for marketers by marketers\, this Master Class will demystify the mapping process. After you’ve completed all of the lessons\, you’ll have a visual representation of your customer journey that you can use to create an experience that is truly customer-centric. \nYou have multiple ways to complete the lessons and earn your certificate of completion: \n\nAttend all of the Watch Parties\nAttend some Watch Parties and complete the rest of the lessons on-demand\nWatch all of the lessons on-demand (starting March 9) when it works for you\n\n\n\nMaster Classes are designed to give you the very best online learning experience with: \n\nAccess to live viewing parties with Q&A\, so you can stay focused and ask the instructor any questions that come up along the way\nComprehensive step-by-step instruction (exactly what you need: no more\, no less)\nBite-sized lessons so you can stop and start on your schedule\nHigh quality audio (because there’s nothing more distracting than echoes!)\, crisp video\, and stellar graphics\nA certificate of completion to proudly showcase to your boss (or future boss) that you’ve mastered marketing strategy\n\n\n\n\nWHAT YOU’LL LEARN\nThe Master Class lessons are broken down into bite-sized chunks to make learning (and retaining what you learn) easy. \n\n\n\n\n\n\n\nCustomer Experience Goes Beyond Marketing\nYour customer’s journey is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey. See your business from your customer’s point of view. \n LENGTH: 15 minutes\n\n\n\n\n\nDetermine Your Goals\nA map is all about getting somewhere! In this lesson\, you’ll determine the goals of both your brand and your customers. \n LENGTH: 15 minutes\n\n\n\n\n\nGet the Right Data\nDiscover how to utilize your marketing and customer experience data\, feedback from customers\, and input from employees to see things from your customer’s perspective. \n LENGTH: 15 minutes\n\n\n\n\n\nStages of the Journey\nEach customer’s journey is unique\, but every customer journey includes certain stages. Learn what typical stages you can use to build your journey map. \n LENGTH: 15 minutes\n\n\n\n\n\nThinking/Feeling/Doing: Customer Actions and Experiences\nDiscover what your customers are actually experiencing as they travel through their journey with your brand. \n LENGTH: 15 minutes\n\n\n\n\n\nChannels\, Touchpoints\, and Moments of Truth\nDo you know what channels are more important to your customers? Understanding these interactions help define the moments where you can have the biggest impact. \n LENGTH: 15 minutes\n\n\n\n\n\nPain Points & Opportunities\nWhat are the barriers that can stop your customer from progressing at each stage and touchpoint? Areas of friction. Roadblocks. Points where customers get stuck or frustrated. \n LENGTH: 15 minutes\n\n\n\n\n\nBusiness Goals & KPIs\nCustomer journey maps should drive results! You’ll learn to define these outcomes and assign appropriate KPI’s to deliver on them. \n LENGTH: 15 minutes\n\n\n\n\n\nLeading Actionable Outcomes\nYour journey map will show you where improvements are needed. In this lesson\, you’ll learn how to drive those improvements with cross-functional support\, coalition building\, and marketing leadership. \n LENGTH: 15 minutes\n\n\n\n\n\nYou Have Your CJM! Now What?\nYour Customer Journey Map is a tool. Discover how you can use it now and into the future to drive change\, improve your customer communications\, and create better customer experiences? \n LENGTH: 15 minutes
URL:https://marketing.com.au/event/customer-journey-maps-for-marketers-understand-deliver-and-exceed-expectations/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210225T173000
DTEND;TZID=Australia/Melbourne:20210225T203000
DTSTAMP:20260420T171024
CREATED:20210124T041322Z
LAST-MODIFIED:20210410T092341Z
UID:18263-1614274200-1614285000@marketing.com.au
SUMMARY:Grill The Marketer
DESCRIPTION:YOU have questions about marketing – come and put them to us. All welcome.\n\n\n\n\n\n\n\nFrom senior marketers\, to business owners and managers\, and marketing students – if you have marketing questions come and ask them. \nNo pitches\, no PowerPoint pressos\, no upsells. Just our marketing brains directed to your challenge. \nClay & Carma (AKA The Marketer) will let you grill them\, and of course – there’ll be booze\, nibbles and prizes. Media badass Melissa Bowen of ThinkBox Media will be our MC\, keeping it classy. \nSometimes we even bring along a special guest from the industry! \nYou’ll love Henry Summer (our Venue Sponsor) and enjoy the informal vibes while we help YOU on the aspects of marketing you’re stuck on\, PLUS have a great time doing it.
URL:https://marketing.com.au/event/grill-the-marketer/
LOCATION:Henry Summer\, 69 Aberdeen St\, Northbridge\, WA\, 6003\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210224T120000
DTEND;TZID=Australia/Melbourne:20210224T180000
DTSTAMP:20260420T171024
CREATED:20210124T041607Z
LAST-MODIFIED:20210410T092342Z
UID:18267-1614168000-1614189600@marketing.com.au
SUMMARY:Digital Marketing Bootcamp (Online)
DESCRIPTION:The digital landscape is moving at lightning speed and every industry has been affected. Understanding how it works is essential for everyone – from retail to brands and agencies. \nHas your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up\, and handle all things digital on your own? Then this bootcamp is for you! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass. \nThis activity-driven class will equip you with tips and strategies on how to create the digital marketing strategy that best suits your business and leave you with the tools to get started.
URL:https://marketing.com.au/event/digital-marketing-bootcamp-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210227
DTSTAMP:20260420T171024
CREATED:20210118T081336Z
LAST-MODIFIED:20210410T092342Z
UID:18196-1614124800-1614383999@marketing.com.au
SUMMARY:The Virtual Martech Summit #VirtualMarTech
DESCRIPTION:With new outlooks\, marketing trends\, and advanced technology in emerging industries\, it’s important to explore how these developments have impacted our existing circumstances and ever-changing economy. We invite you to join us at The Virtual MarTech Summit: APAC to discuss what the fundamentals are for the long term and\, most importantly\, learn to how to sustainably take this momentum of innovation to the next level. \n\nOur 7th edition will be a LIVE three-day summit that will focus on 3 MAIN VERTICALS: B2C\, BFSI (Banking\, Financial Services & Insurance)\, and B2B. 50+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in AI\, data analytics\, machine learning\, content marketing\, digital privacy\, and targeted marketing. Digital agility is no longer optional; it’s a defining competitive advantage.
URL:https://marketing.com.au/event/the-virtual-martech-summit-virtualmartech/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210226
DTSTAMP:20260420T171024
CREATED:20210118T085830Z
LAST-MODIFIED:20210410T092342Z
UID:18209-1614124800-1614297599@marketing.com.au
SUMMARY:Digital Marketing for Financial Services
DESCRIPTION:GROW YOUR BOTTOM LINE\, RESPOND TO CHANGING CONSUMER DEMANDS\, REINFORCE YOUR BRAND’S COMPETITIVE ADVANTAGE! \n\nDive into our engaging agenda and gain expertise from speakers representing industry thought leaders and award-winning brands\, including Wells Fargo\, Northern Trust\, HSBC\, BMO Harris\, U.S. Bank\, Edward Jones and more! \nTake advantage of this one-stop\, two-day\, virtual event and acquire all of the information you need to drive conversion\, create loyalty\, and maintain your competitive edge in an increasingly complex financial services sector. Join thought leaders\, experts and professionals for an in-depth idea exchange and get tips to enhance your digital marketing efforts. \n\nDiscover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve. And how they’re implementing crucial insights to maximize digital ROI and drive brand engagement. Learn how to execute proven strategies by examining challenging case studies and observing exclusive panel discussions. Engage with 40+ senior digital marketing leaders and benchmark your marketing plans against them.
URL:https://marketing.com.au/event/digital-marketing-for-financial-services/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210210T183000
DTEND;TZID=Australia/Melbourne:20210210T210000
DTSTAMP:20260420T171024
CREATED:20210124T043838Z
LAST-MODIFIED:20210410T092343Z
UID:18276-1612981800-1612990800@marketing.com.au
SUMMARY:Marketing your Business in 2021
DESCRIPTION:Are you ready to dive into 2021 with a clear\, actionable marketing strategy for your business? \nAre you already feeling lost and overwhelmed on where you should be spending your time? \nWould you like to learn more about the marketing trends for 2021 but don’t know where to start? \nWe have said goodbye to 2020. However the global pandemic left a huge impact on businesses so our next Love What You Do Event will be covering all things marketing in 2021 and how to take this new year by storm! \nWhat we’ll be covering: \n\nWhat’s changed in the business market\nWhat trends you’ll see in social media in 2021\nDeveloping a strong community to grow your business\nWhat you need to consider when up-leveling your marketing game in 2021\nHow to implement the right strategies and\nHow to take aligned action to achieve marketing goals for your niche.\n\nLet us introduce you to our wonderful Guest Speakers: \nHAYLEY PETERS & KATY – CO-FOUNDERS OF OH MY DIGITAL \nThe two beautiful ladies Hayley and Katy will be joining us to share all the about the 2021 marketing landscape.  \nOh My Digital Agency is like your work wife; easy to work with\, ready to listen to your problems and give knowledgeable advice when you need it.\nWe stay on the pulse of digital marketing trends so you don’t have to. We love a cheeky pun\, chocolate\, dogs & empowering businesses to nail their digital marketing with no-BS advice and strategy. \nKaty is the content queen and brand voice chameleon who uses her storytelling skills to connect businesses with their dream customers. She’s worked across a wide range of industries including non-profit\, fashion and tech. Today she helps small businesses and start-ups build their brand online and grow their business through digital marketing. She loves dogs\, coffee and trap music (in no particular order). \nHayley is the pro at strategy\, big ideas and data. She has been working in the marketing industry for over 10 years\, mainly in the retail and agency space\, specialising in digital marketing. Her passion for coming up with unique strategies for small businesses and startups to implement and use to build their businesses makes her a unique part of the Oh My Digital team. Her other loves include her cocker spaniel\, horror movies\, red wine and her ridiculous pink Toyota Yaris. \nBetween us we have 15+ years experience in marketing\, communications\, journalism and digital spanning across a range of industries including non-profit\, retail\, automotive\, professional services and startups. \nSUKI VAN KOEVERDEN – FOUNDER OF ORIGAMI GLOBE \nOrigamiGlobe was born in 2015 when Chief Competition Nerd\, Suki van Koeverden quit her corporate travel job to pursue her passion for creating compelling competitions.\nHaving worked with big brands like AAMI\, Allianz\, Disney\, Coles\, Pepsi and Woolworths on nation-wide and international consumer competitions and marketing campaigns\, Suki learnt a LOT about what it takes to run an effective competition that converts and loves showing businesses how to put competitions to work growing engaged and relevant audiences that become loyal\, paying customers. \nIn 2020\, Suki expanded her services to offer marketing coaching designed to help purpose-driven and passion-led business owners find their marketing voice and put their meaningful marketing efforts on cruise control. \nCLAIRE HEPBURN – BRAND STRATEGIST AND FOUNDER OF FLAMINGO CREATIVE \nClaire is the Founder and Brand Strategist at Flamingo Creative and will be joining us to share how important it is to build an exciting\, consistent and meaningful brand in 2021\, and how branding can help you stand out in the market. \nFlamingo Creative is a branding and design house helping small to medium-sized businesses tell their story and connect with their people. Claire started Flamingo Creative in 2017 to pursue her dreams of helping small business owners stand out\, achieve their goals and do things on their own terms. Having spent the majority of her career working within marketing teams in a range of industries\, she realised that she has a passion for listening to her customers and their story\, and translating that into innovative brand strategies and creative visual identities. Claire is also passionate about educating small business owners about the power of branding and how they can use branding strategies to take their business to the next level. \nBuilding a brand is much more than just your logo. Branding gives your business an identity and personality that makes your business memorable and encourages your audience to buy from you. It’s knowing exactly who you are and what you stand for\, and who your customers are and how to talk to them. This\, paired with a creative visual identity\, elevates brands and helps them to stand out from the crowd. \nINCLUDED IN YOUR TICKET: \n\nWelcome drink upon arrival\nDelicious finger food to nibble on\nConnection time with like-minded people\nVisualisation to have you feeling confident and excited for 2021\n\nGrab your ticket now and let’s connect! \nWe can’t wait to see you! \nMEET YOUR HOST  \nCHRISTINE CORCORAN – BUSINESS MINDSET COACH\, SPEAKER & PODCAST HOST OF THE NEXT LEVEL LIFE  \nChristine Corcoran specializes in helping heart-centered entrepreneurs overcome self-sabotage\, and up-level their mindset so they can create the business and life of their dreams. She is passionate about seeing people succeed\, reaching their fullest potential and creating an amazing business doing what they love! Christine is a Qualified Master NLP Practitioner\, Behavioural Profiler\, Hypnotherapist & Leadership & Executive Business Coach. \nChristine hosts a weekly podcast for heart-centered entrepreneurs who want to up-level their motivation\, mindset\, and business\, called The Next Level Life Podcast. \nThe Love What You Do Collective Events brings genuine heart-centered people together to talk about life\, business\, and empowerment. Real and relatable conversations designed to uplift and inspire\, connect\, and share so we can expand our circle of influence and make life-long friends.
URL:https://marketing.com.au/event/marketing-your-business-in-2021/
LOCATION:Queensland\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210128T180000
DTEND;TZID=Australia/Melbourne:20210129T040000
DTSTAMP:20260420T171024
CREATED:20201222T035943Z
LAST-MODIFIED:20210118T073243Z
UID:17982-1611856800-1611892800@marketing.com.au
SUMMARY:All New Digital Virtual Summit
DESCRIPTION:So many speakers on “the speaker circuit” just recycle their talks and decks. Not at this event! We have gathered an internationally renowned panel of speakers on the cutting edge of their respective fields of expertise. All speakers come from the trenches to give you hands-on information you can use right away. \nWe asked them one simple thing. \n“Speak about your latest learnings in Online Marketing. No old stuff!” \nThey will tell you the NEWEST approaches that have worked for them. Tips and tricks that will serve you to improve your marketing skills for 2021 and beyond. \n“How to Maximize Link Equity Faster Than Google Says is Possible” \n“An Introduction to Python and Machine Learning for Technical SEO” \n“The Art of Crawling: Getting the most out of Crawl and Index Budget” \n“Expand your business by entering new markets: how international SEO works today” \n… and more exciting Online Marketing strategies with the focus on SEO & Content await you. \nOur panel of speakers contains internationally renowned digital marketers from all over the world like Nick Eubanks (Founder FTF and TTT & serial entrepreneur)\, Bastian Grimm (Managing Director Peak Ace Agency from Berlin)\, Olivia Smith (Head of Digital PR\, Digitaloft) \, Cody West (Founder Assisted Reach)\, Kevin Indig (Head of SEO\, G2)\, Mare Hojc (Founder AN Digital\, serial entrepreneur)\, Ruth Everett (Tech SEO\, DeepCrawl).
URL:https://marketing.com.au/event/all-new-digital-virtual-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,SEO,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210112T140000
DTEND;TZID=Australia/Melbourne:20210112T150000
DTSTAMP:20260420T171024
CREATED:20201222T041044Z
LAST-MODIFIED:20210118T073244Z
UID:17988-1610460000-1610463600@marketing.com.au
SUMMARY:How to Move From Pitching Products to Marketing Your Point of View
DESCRIPTION:Join April Dunford Backstage for a lively 20-minute “how-to” presentation\, followed by 40 minutes of Q&A\, to discover how to develop a “Point of View” narrative that will give your prospects and customers a clear way to think about their choices in the market\, and make it clear that your brand is the superior choice. \nIn this follow-up to April Dunford’s B2B Forum Online keynote\, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome\, she’ll dive deeper into the “how-to’s” of product positioning. (You don’t need to have attended the keynote to benefit from this webinar.) \nIn 20 jam-packed minutes\, April will show you how to build a “Point of View” narrative to help overwhelmed customers and prospects understand their choices in the market\, while positioning your offerings as the superior option. \nFollowing the presentation\, April will open up the floor for 40 minutes of Q&A. \nYou’ll learn: \n\nHow positioning forms the underpinning of a good Point of View narrative\nHow to structure a narrative around your Point of View that helps customers make informed purchase choices\nHow to execute on that Point of View across both sales and marketing
URL:https://marketing.com.au/event/how-to-move-from-pitching-products-to-marketing-your-point-of-view/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201216T190000
DTEND;TZID=Australia/Melbourne:20201216T203000
DTSTAMP:20260420T171024
CREATED:20201115T093435Z
LAST-MODIFIED:20210118T073244Z
UID:17661-1608145200-1608150600@marketing.com.au
SUMMARY:Digital Marketing for Small Business
DESCRIPTION:Sign up for this class if you are a small or medium business owner\, or want to expand your knowledge and understanding of: \n– Social Media Marketing \n– Email Marketing \n– Google Ads \n– SEO \n– Reputation Management \n– Content Production \n– Website Optimization \n– ADA / Accessibility for Websites \n– Inbound Marketing \n– Lead Generation \n– Much more \nIf you have made it your goal for 2020/2021 to grow your business or become a digital marketing expert\, this free course is the best way to get started! \n\n\nAbout Your Host: \nCarlos Zuluaga is an entrepreneur\, digital marketing enthusiast\, and educator. For the past 10 years\, he has become the go-to speaker and teacher for organizations like the American Marketing Association\, PPAI Expo\, Florida Restaurant Lodging Association\, Greater Hollywood Chamber of Commerce\, Greater Fort Lauderdale Chamber of Commerce\, Hallandale Beach Chamber of Commerce\, Dania Beach Chamber of Commerce\, and other business organizations\, especifically in South Florida. \nOwner of multiple businesses\, Carlos knows that it takes to take an idea from start to finish\, and what is even better\, how to grow it into a successful venture through marketing\, innovation and technology.
URL:https://marketing.com.au/event/digital-marketing-for-small-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Graphic Design,Marketing,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201211T113000
DTEND;TZID=Australia/Melbourne:20201211T170000
DTSTAMP:20260420T171024
CREATED:20201115T095006Z
LAST-MODIFIED:20210118T073331Z
UID:17673-1607686200-1607706000@marketing.com.au
SUMMARY:Marketing Planning Friday Forum
DESCRIPTION:The year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer\, you’ll thank yourself on the other side. Sponsored by ZoomInfo. \nJoin us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful\, flexible\, and accountable. \nRegister to attend and you’ll get three educational sessions\, live Q&A\, and resources. \nCan’t make it on December 11? Don’t worry. Sign up and you’ll receive on-demand access for 90 days after the event.
URL:https://marketing.com.au/event/marketing-planning-friday-forum-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T153000
DTEND;TZID=Australia/Melbourne:20201208T203000
DTSTAMP:20260420T171024
CREATED:20201115T092527Z
LAST-MODIFIED:20210118T073332Z
UID:17655-1607441400-1607459400@marketing.com.au
SUMMARY:The Virtual MarTech Exchange Summit
DESCRIPTION:Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together. \nWe will be discussing the MarTech pain-points and where the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world\, which leaves many asking how future ready are we? \nJoin us at the event\, where we will cover digital revolution and MarTech innovation through topics of AI and data\, digital content personalisation\, customer experience design and strategy\, digital transformation and engagement.
URL:https://marketing.com.au/event/the-virtual-martech-exchange-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T030000
DTEND;TZID=Australia/Melbourne:20201208T170000
DTSTAMP:20260420T171024
CREATED:20201115T094110Z
LAST-MODIFIED:20210118T073333Z
UID:17667-1607396400-1607446800@marketing.com.au
SUMMARY:The Gartner Top Marketing Predictions for 2021 and Beyond
DESCRIPTION:Predicting the future during unprecedented global change has never been more difficult. Yet\, the need for vision\, innovation and transformation has never been more pronounced. COVID-19 reshaped the lives of customers and employees\, demands on businesses and brands\, and the landscape in which we operate. This complimentary webinar projects a future of marketing based on a present filled with uncertainty.
URL:https://marketing.com.au/event/the-gartner-top-marketing-predictions-for-2021-and-beyond/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201203T180000
DTEND;TZID=Australia/Melbourne:20201203T190000
DTSTAMP:20260420T171024
CREATED:20201115T092041Z
LAST-MODIFIED:20210118T073334Z
UID:17651-1607018400-1607022000@marketing.com.au
SUMMARY:Advertising Week Briefings: 5 Things in Sports
DESCRIPTION:n partnership with Advertising Week APAC\, and Pause Festival\, this month we will be diving into the fascinating and challenging world of Sports Marketing: \nAdvertising Week Briefings 5 Things: Sports.  \n\nLiz Kozmevski – Senior Manager of Marketing at Australian Grand Prix Corporation. Building brands and meaningful connections through data and insights is at the core of everything Liz does. As a marketing leader\, Liz has worked on global brands in sport\, major events and tourism in Australia and the USA\, developing award winning campaigns for the likes of Hilton. At the Australian Grand Prix Corporation\, Liz oversees the marketing and audience strategy for two world class sporting brands and events\, the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix.\nDavid Currie – Head of Partnerships Sales for Melbourne City FC. David is responsible for driving commercial value for partners\, inspiring fans to [re]discover brands through a new lens by developing integrated campaigns and creating more impactful experiences. David joined Melbourne City FC in 2019\, from Seven West Media where he was responsible for leading media partnerships for some of the networks key brands\, and prior\, spent several years at the BBC developing global ad funded content solutions for the likes of Top Gear\, BBC Sport\, and BBC.com. A native of Scotland\, David has worked with some of the most highly regarded brands in the US\, UK and Aus. He is a Marketing Academy Scholar\, and sits on the club commercial group for the A-League.\n\nAdvertising Week Briefings 5 Things is presented by Lucio Ribeiro\, marketing consultant and RMIT and Deakin Lecturer of Market Insights\, Digital Marketing and A.I.\, the Advertising Week Briefings: 5 Things\, are monthly sessions where experts in different categories and verticals respond to five questions about their industry. \nPacked with category insights and educative content\, these sessions are ideal for: \n\nfuture leaders looking to understand category dynamics\nbrand managers\ntechnology professionals\nmarketers and agencies\n\nCome along for an evening full of exclusive and remarkable opportunities to learn.
URL:https://marketing.com.au/event/advertising-week-briefings-5-things-in-sports/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201124T080000
DTEND;TZID=Australia/Melbourne:20201125T170000
DTSTAMP:20260420T171024
CREATED:20200804T102710Z
LAST-MODIFIED:20201010T112001Z
UID:16360-1606204800-1606323600@marketing.com.au
SUMMARY:IoT Tech Expo Europe 2020
DESCRIPTION:Europe’s leading IoT Event will bring together key industries from across the globe for 2 days of top level content and discussion. Introducing and exploring the latest innovations within the Internet of Things and covering Manufacturing\, Transport\, Health\, Logistics\, Government\, Energy and Automotive\, this conference is not to be missed. \n5 co-located events. 21 conference tracks. 8\,000 attendees. 500+ speakers. 300+ exhibitors. \nArriving in Amsterdam on the 24-25 November 2020\, the Europe event will host 5 co-located events covering IoT\, 5G\, AI \, Big Data\, Cyber Security\, Cloud and Blockchain\, with 8\,000 attendees expected to attend including IT decision makers\, developers & makers\, OEM’s\, government and council officials\, automotive exec’s\, operators\, technology providers\, investors\, venture capitalists and many more. The IoT Tech Expo will showcase the most cutting edge technologies from more than 300 exhibitors and provide insight from over 500 speakers sharing their unparalleled industry knowledge and real-life experiences. \nThis year’s agenda will highlight the most innovative advancements in technologies which are affecting IoT. There will be case studies and dedicated tracks covering the entire Internet of Things ecosystem including Smart Transport & Cities\, Developing for the IoT\, Connected Industry\, Enterprise IoT Solutions\, Smart Buildings & Energy\, Data Analytics for AI & IoT and IoT Innovations & Solutions. \nKey topics examined include: Digital Transformation\, Data Analytics\, IIoT & Smart Manufacturing\, Connected Environments\, Developing for the IoT\, Process Optimisation\, Sensor Deployment\, Connectivity Considerations\, 5G & Future Connectivity\, Security & Standards\, Cloud Computing\, Autonomous Transportation\, Device & Asset Management\, Connected Fleets & Smart Logistics\, R&D\, Smart Energy & Enterprise Sustainability\, Industry Collaborations & more.
URL:https://marketing.com.au/event/iot-tech-expo-europe-2020/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T100000
DTEND;TZID=Australia/Melbourne:20201117T110000
DTSTAMP:20260420T171024
CREATED:20201010T092527Z
LAST-MODIFIED:20201017T043442Z
UID:17166-1605607200-1605610800@marketing.com.au
SUMMARY:Educational webinar: Converting visitors to leads
DESCRIPTION:On 17th November\, Zoho’s hosting a free\, educational webinar on how to convert website visitors to leads. You’ll learn best practices for optimizing webforms and CTAs in order to maximize the number of visitor conversions on your site. Join to get a better understanding of various business topics and learn how to run your business more efficiently. This webinar series on website basics is strictly educational and the topics change every week. \nWhy attend: \n\nLearn easy to-replicate\, step-by-step processes to optimize webforms and CTAs.\nLearn basics and best practices for using website analytics to increase conversion rates.\nAsk questions and receive answers in real-time.
URL:https://marketing.com.au/event/educational-webinar-converting-visitors-to-leads/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T080000
DTEND;TZID=Australia/Melbourne:20201119T170000
DTSTAMP:20260420T171024
CREATED:20201010T111155Z
LAST-MODIFIED:20201010T112001Z
UID:17203-1605600000-1605805200@marketing.com.au
SUMMARY:Digital Summit At Home
DESCRIPTION:Join us for this 3-day\, fully interactive online event with awesome learning and networking opportunities brought right to your living room\, office or wherever you choose to join. \n\n\nMore than 30 practical sessions over 3 days! Topics include:\n\n\n\n\n\n\n\n\nThis is Marketing: A live Q&A with Seth Godin\nWho’s Looking at You: Effective Social Media Reporting to Better Understand Your Audience\nDon’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success\nContent Promotion Tactics for Links\, Leads and Likes\nMarketing to the CFO: The Way Back to Value for Marketers\n#BrandTwitter: Become Worth Following on Twitter\nSocial Media & The Age Of Uncertainty\nHow to Go From a Regular Brand YouTuber to a COOL Brand YouTuber\nAdvanced Email Marketing: Tactics to Build Robust Email Programs\nThe Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience
URL:https://marketing.com.au/event/digital-summit-at-home-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201117
DTEND;VALUE=DATE:20201120
DTSTAMP:20260420T171024
CREATED:20200804T101930Z
LAST-MODIFIED:20201010T112001Z
UID:16358-1605571200-1605830399@marketing.com.au
SUMMARY:DigiMarCon Latin America 2020 Online
DESCRIPTION:Do you want to be successful in digital marketing? Then you shouldn’t miss DigiMarCon Latin America 2020!\nDigiMarCon Latin America 2020 is your chance to …\n\n\nHear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nDigiMarCon Latin America 2020 Digital Marketing\, Media and Advertising Conference will take place November 17th to 19th\, 2020\, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Latin America 2020’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nDigital Strategy\nWeb Experience Management\nUsability / Design\nMobile Marketing & Retargeting\nCustomer Engagement\nUser Acquisition\nSocial Media Marketing\nTargeting & Optimization\nVideo Marketing\nData Science & Big Data\nWeb Analytics & A/B Testing\nEmail Marketing\nContent Marketing\nConversion Rate Optimization\nSearch Engine Optimization\nPaid Search Marketing\nGeo-Targeting\nPredictive Analysis & Attribution\nGrowth Hacking\nConversion Rate Optimization\nGrowth Marketing Tools\nMarketing & Sales Automation\nSustainable Growth Strategies\nProgrammatic Advertising
URL:https://marketing.com.au/event/digimarcon-latin-america-2020-online/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201105
DTEND;VALUE=DATE:20201107
DTSTAMP:20260420T171024
CREATED:20200804T095248Z
LAST-MODIFIED:20201010T112043Z
UID:16346-1604534400-1604707199@marketing.com.au
SUMMARY:Strategic Marketing USA (Online)
DESCRIPTION:Adapt\, Innovate\, Reimagine\nSet Benchmarks\, Showcase Innovation\, Map the Future of Marketing\n\n\n\n\n\n\nSetting the Agenda for Marketing Teams Globally\n\n\n\n\n\n\nWe are amidst the most dramatic shift in consumer expectations in a lifetime. \nThe entire fabric of our lives has changed and\, in turn\, so too has the way we want to interact with brands. Marketing must change to align with this shift\, now. \nReuters Events: Strategic Marketing USA (Nov 5-6) is uniting the world’s most influential CMOs to set benchmarks\, showcase innovation\, and map the future of marketing – one where brands are purpose-driven\, campaigns are intelligently data-backed\, and innovation drives growth. \nThe world is changing and this disruption will pave the way for new industry leaders. How will take advantage of this opportunity to reconnect with your customers? \n\n\n4 essential themes for 2020\n\n\n\n\n\nCMO Strategy & Trends for a Post-Covid World: CMOs share their plans for keeping brand relevancy in an ever-changing world\, honing brand purpose\, reinventing a legacy\, and creating a culture of innovation.\nCustomer Insights & Understanding New Consumer Behavior: Customer needs\, wants and expectations have changed. It’s time to fully understand your customer and their journey to unlock data-driven personalized experiences.\nAgile Content & Creative: Cut through the noise with impactful interactions that inspire and connect with this shared global experience. Tell stories that engage on an emotional level and are grounded in brand purpose.\nDigital\, Social & Influencers: As we follow social-distancing guidelines\, the channel of choice for many is social and influencers are at their most impactful. Video\, influencers and the formula for social success.\n\n\n\n\n\nJoin 5\,000+ virtual attendees!\nSet Benchmarks\, Showcase Innovation\, Map the Future of Marketing
URL:https://marketing.com.au/event/strategic-marketing-usa-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201104T080000
DTEND;TZID=Australia/Melbourne:20201106T170000
DTSTAMP:20260420T171024
CREATED:20200906T062401Z
LAST-MODIFIED:20201010T112043Z
UID:16653-1604476800-1604682000@marketing.com.au
SUMMARY:Content Marketing Summit - Asia
DESCRIPTION:Content Marketing Summit\, as the name suggests\, is a premier event where some of the greatest minds\, savvy brands\, renowned publishers\, innovative technology enablers and leading practitioners from across the world come together to explore the exciting world of content marketing. \nWhile the discipline itself isn’t anything new\, the rapid expansion of digital media and the growing clout of social media have altered Content Marketing in unexpected ways. This metamorphosis presents exciting new opportunities for brands\, publishers\, agency partners and independent creators alike.
URL:https://marketing.com.au/event/content-marketing-summit-asia/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201027
DTEND;VALUE=DATE:20201030
DTSTAMP:20260420T171024
CREATED:20200906T060737Z
LAST-MODIFIED:20201010T112046Z
UID:16644-1603756800-1604015999@marketing.com.au
SUMMARY:Brand ManageCamp Marketing Conference 2020
DESCRIPTION:Why Brand ManageCamp 2020?\nSure\, we are one of Forbes’ “Must-Attend” Marketing Conferences. But here is why our VIRTUAL conference is going to rock! \nOptimized For Virtual!!!\nThis will NOT just be a live event done virtually. And it will NOT just be a series of webinars or talking heads. We are taking this opportunity to redesign how the content is delivered to ensure you can get the absolute most out of the virtual experience. \n360 Degree View of Brand\nWe understand that Brand Marketing is more than just Advertising and Media. Don’t get us wrong – we cover those. But this marketing conference covers a wide range of topics including Strategy\, Advertising\, Innovation\, Content\, Insights\, Customer Behavior\, Leadership\, Creativity\, and more. Plus all topics will be updated to reflect the realities of this new world in which we live. \nBest Pricing Ever\nWe recognize how tough this year has been and how much budgets have been impacted. As such\, we have developed 3 tiers of registration options to meet a wide range of budgets. It has never been more affordable to attend a Brand ManageCamp marketing conference! \nPost Event Content\nBrand ManageCamp is much more than a 3 day virtual conference – it is a full year of marketing content. PREMIUM and PLUS pass holders will get access to exclusive additional keynotes\, interviews\, live Q&A sessions\, blog posts\, whitepapers\, and more – delivered throughout the year. \nBrightest Minds in Brand\nEvery one of our speakers are best-selling business authors\, world-renowned experts\, or up-and-coming mavericks\, helping us become one of the best marketing conferences of 2020. They are all pushing the boundaries in their respective concentrations and are passionate about delivering their knowledge in an inspiring\, engaging\, and entertaining way. Who’s our keynote? Every single one of them. \nRave Reviews\nThis will mark our 18th annual Brand ManageCamp conference – albeit our first virtual one! We’ve got hundreds and hundreds of fantastic reviews from past attendees and we don’t plan on letting anyone down now! \nPresenters: \n\nJay Baer\, Customer Behavior\nMichael Brenner\, Marketing Trends\nShep Hyken\, Customer Experience\nCarla Johnson\, Innovation\nBrant Pinvidic\, Marketing Communications\nMarcus Sheridan\, Marketing Strategy\nJoe Pulizzi\, Content Marketing\nTodd Henry\, Creativity/Leadership\nJessica Best\, Email Marketing\nDavid Meerman Scott\, Brand Loyalty\nMitch Joel\, Brand Disruption\nAudrey Arbeeny\, Sonic Branding\nLen Herstein\, Leadership/Brand Strategy
URL:https://marketing.com.au/event/brand-managecamp-marketing-conference-2020-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Marketing,Online,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201027
DTEND;VALUE=DATE:20201029
DTSTAMP:20260420T171024
CREATED:20200906T063919Z
LAST-MODIFIED:20201010T112046Z
UID:16665-1603756800-1603929599@marketing.com.au
SUMMARY:Marketing Leaders Summit
DESCRIPTION:Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community\, the Marketing Leaders Summit is returning in 2020 with a refreshed format to guide you through the year ahead. As our operating environment corrects and the sector begins to unlock\, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect\, combat shared challenges\, and leverage opportunities emerging from the upturn economy. \nTogether\, we will interrogate the forces affecting the B2C marketing landscape\, equipping you to refuel your omnichannel engine and advance business outcomes. \nWhy attend? \n\nOur digital event model provides delegates with flexibility without sacrificing interactivity. Our engagement tools ensure that you are joining the event\, not just spectating – raise your questions with speakers in real-time\, and gain access to ongoing on-demand video content.\nFor five years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.\nEvery session is independently moderated to facilitate candid discussion and debate.\nYour experience is at the heart of the Forum. Our audience is screened for seniority\, so you’ll be networking in a five-star environment with the minds shaping business.\nWe respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven\, outcomes focussed agenda.
URL:https://marketing.com.au/event/marketing-leaders-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201006
DTEND;VALUE=DATE:20201009
DTSTAMP:20260420T171024
CREATED:20200804T095627Z
LAST-MODIFIED:20201010T112338Z
UID:16349-1601942400-1602201599@marketing.com.au
SUMMARY:MARTECH Virtual 2020
DESCRIPTION:MarTech: A Virtual Event For Strategies & Solutions\n\n\nOctober 6-8\, 2020\n\nJust because you can’t attend in-person conferences this year doesn’t mean you can’t continue improving your marketing efficiency\, scale\, and effectiveness: Join us online\, this October 6-8\, for FREE! \nThis exclusive virtual experience will help you stay up-to-speed on the latest developments in modern marketing and identify\, evaluate\, and implement time-saving\, profit-generating marketing technologies — all from the comfort and safety of your own computer. \nBonus! The Stackies are going virtual\, too! Discover the scope of your very own marketing stack (and promote your organization across the marketing industry\, while you’re at it) by entering the 2020 Stackie Awards! \nDon’t miss this exciting opportunity to continue your learning initiatives\, engage with solution providers\, and connect with the marketing technology community — all for free. \n 
URL:https://marketing.com.au/event/martech-virtual-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201005
DTEND;VALUE=DATE:20201010
DTSTAMP:20260420T171024
CREATED:20200712T065958Z
LAST-MODIFIED:20201010T112338Z
UID:15801-1601856000-1602287999@marketing.com.au
SUMMARY:The Festival of Marketing 2020
DESCRIPTION:The Festival of Marketing is going digital! \nSame insight\, inspiration and learning\, but a new and exciting digital experience. \nExpect a week-long series of online sessions\, featuring thought leaders from the world of marketing\, business and beyond\, to provide you with unmatched learning. Gain leading edge insight\, inspiration and the learnings required to meet the challenges that lie ahead. \nThe Festival will gather together an unrivalled collection of global speakers\, from internationally renowned brands. The digital presence provides a unique opportunity for the worldwide marketing community to connect with each other. Festival will address the five biggest issues faced by you and your brand\, as we look to create a blueprint that will better serve your customers\, company and colleagues. \nWe’re proud to announce Mark Ritson\, Founder of the Marketing Week Mini MBA\, as the first Festival 2020 headliner. \nMark has worked globally on projects ranging from brand strategy\, market research\, segmentation\, CRM\, marketing communications\, brand acquisition\, brand valuation and brand extension. For thirteen years – from 2002 to 2015 – he served as in-house professor for LVMH – the world’s largest luxury group – working with senior executives from brands like Louis Vuitton\, Dom Perignon\, Fendi\, Tag Heuer\, Dior and Hennessy. \nMark has written a weekly column on branding for Marketing Week for over a decade\, and is widely acknowledged as one of the world’s best marketing instructors. \nHis session will be a must-attend of the week!
URL:https://marketing.com.au/event/the-festival-of-marketing-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201001T110000
DTEND;TZID=Australia/Melbourne:20201002T130000
DTSTAMP:20260420T171024
CREATED:20200909T101645Z
LAST-MODIFIED:20201010T112338Z
UID:16701-1601550000-1601643600@marketing.com.au
SUMMARY:Work Different
DESCRIPTION:How to rethink and reinvent research\n\nJoin us for 2 days of great insights from leading global researchers and iconic brands – including Uber Eats\, Chobani\, and Pinterest – to learn how to rethink and reinvent research for today’s rapidly changing world. \nDay 1 | Oct 1 – 11am AEST\, 9am SGT | 2 hours\n\n\n\n\n\n\nMove fast by eliminating the lagtime\nMaria Veronina // Chobani + Steven Wengrovitz // Uber Eats + Jesse Purewal // Qualtrics \nTune into a live panel discussion to see how UberEats and Chobani are using real-time feedback to help their organisations take quick action in times of change. \n\n\n\n\n\n\n\n\n\n\nGetting buy-in on urgent action-taking\nJD Schramm // Academic Leader\, Author + Kitty Xu // Pinterest \nDiscover how compelling storytelling combined with actionable data can help rally your organisation in times of crisis. \n\n\n\n\n\n\n\n\n\nDay 2 | Oct 2 – 11am AEST\, 9am SGT | 2 hours\n\n\n\n\n\n\n\n\n\nEvery voice matters\nEmily Geisen // Qualtrics XM Scientist + Mandy Sha // Research Director \nThe old way of collecting data wasn’t designed with Diversity and Inclusion in mind. In this Q&A\, we’ll discuss ways to ensure every voice is heard — not just the ones who look\, think\, or act like us. \n\n\n\n\n\n\n\n\n\n\nListen before you act\nMatt Dixon // Tethr + Jacqueline Lance // City National Bank \nTaking the right actions starts with listening to the right people. Join this live Q&A session as we discuss the importance of using multiple listening channels and how to choose the most relevant ones. \n \n\nFeaturing:\n\n\n\nJD Schramm\, EdD \nLecturer\, Author\nStanford University \nSince 2002 JD Schramm has taught thousands of students at Stanford University\, Columbia\, and NYU to communicate more effectively. In 2020 he released his first book\, Communicate with Mastery\, based on his work establishing the communication curriculum at Stanford’s Graduate School of Business. \n\n\n\n\n\n\nKitty Xu\, PhD \nQuantitative User Experience Research Lead\nPinterest \nKitty joined Pinterest as the second quantitative user experience researcher on the Research team\, and has been building and scaling the discipline for the past 4+ years within the company. Prior to Pinterest\, she spent a decade in academia doing neuroscience research and holds a PhD in Cognitive Neuroscience from Johns Hopkins University. \n\n\n\n\n\n\nMaria Veronina \nStrategic Planning Manager\nChobani \nMaria Veronina is a passionate and experienced marketing\, innovation & strategy expert\, she is currently heading the strategic planning process and long-term growth strategy development at Chobani. Maria has over 10 years of experience in different areas of marketing\, having worked in top-tier FMCG for such companies as L’Oreal and currently Chobani\, as well as growing businesses and academia. With a strong background in business\, economics & research\, Maria specialises in strategy\, innovation\, brand & experience management and consumer insights. \n\n\n\n\n\n\nSteven Wengrovitz \nHead of Research\nUber Eats \nSteven Wengrovitz is currently the Head of Research at Uber Eats. Prior to Uber\, he led research teams at Facebook\, focusing on understanding and improving the relevance\, quality\, and user experience of advertising\, news\, and video on Facebook. Steven has spent the past 15 years researching consumer decision making and directing data driven\, user centric product development in the media and technology space. He graduated from Wesleyan University\, from which he also received a master’s degree in psychology\, and lives with his husband\, dog\, and newborn daughter. \n\n\n\nMandy Sha \nResearch Director & Author of “The Essential Role of Language in Survey Research” \nMandy Sha directs research studies and increases the scientific body of knowledge through publications\, international speaking engagements\, and professional service. She is the lead editor of The Essential Role of Language in Survey Research (RTI Press\, 2020) and co-authored The Sociolinguistics of Survey Translation (Routledge\, 2019). Connect with Mandy at www.mandysha.com. \n\n\n\n\n\n\nEmily Geisen \nSenior Experience Management Scientist\nQualtrics \nEmily Geisen is a senior experience management (XM) scientist with a survey methodology background. She specialises in questionnaire design (with a focus on usability) in order to improve data quality and reduce respondent burden. Emily has over 20 years of experience supporting multiple industries with their research projects. \n\n\n\n\n\n\nJacquelane Lance \nSenior Vice President\, CX Insights\nCity National Bank \nAs senior vice president and head of client experience insights for City National Bank\, Jacqueline Lance has developed an innovative client feedback ecosystem. She leverages a wide range of data sources\, including survey\, interaction and operational data\, to ensure that the organisation has a complete understanding of the client experience picture. Her insights fortify the strong\, client-obsessed culture that City National has long been known for. \n\n\n\n\n\n\nMatt Dixon \nChief Product and Research Officer\nTethr \nAs Chief Product & Research officer\, Matt has responsibility for product strategy\, product management\, research and IP development. Prior to joining Tethr\, Matt was Senior Partner and Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group and\, before that\, was Group Leader of the sales\, customer service and customer experience research and advisory practice at CEB\, now Gartner.
URL:https://marketing.com.au/event/work-different/
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Online
ATTACH;FMTTYPE=image/png:https://marketing.com.au/wp-content/uploads/2020/09/qualtrics-wd-reinvent-320x50@2x.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200930T123000
DTEND;TZID=Australia/Melbourne:20200930T160000
DTSTAMP:20260420T171024
CREATED:20200712T071523Z
LAST-MODIFIED:20201010T112339Z
UID:15817-1601469000-1601481600@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Improve your content strategy and copywriting with an award-winning marketer\, Christopher Melotti from Melotti Media.\nContent strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively.  \nParticipants will gain knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200930
DTEND;VALUE=DATE:20201001
DTSTAMP:20260420T171024
CREATED:20200804T102934Z
LAST-MODIFIED:20201010T112339Z
UID:16363-1601424000-1601510399@marketing.com.au
SUMMARY:AI & Big Data Expo Virtual 2020
DESCRIPTION:A FREE online conference covering two days of top-level content and thought leadership discussions looking at the AI & Big Data ecosystem. \nThis virtual conference is for the ambitious enterprise technology professional\, seeking to explore the latest innovations\, implementations and strategies to drive businesses forward. \nConsisting of live and on-demand sessions\, don’t miss this opportunity to explore this innovative technology and its impact on a range of industries including\, manufacturing\, transport\, supply chain\, government\, legal sectors and financial services energy\, utilities\, insurance\, healthcare\, retail and more! \nOur community of industry experts will explore and debate the technological advancements across the AI & Big Data ecosystem and beyond. \nAI & Big Data topics include: Enterprise AI\, process optimisation\, cultural change\, AI for ROI\, data analytics & big data \n1\,000+ attendees are expected virtually for the event including IT decision makers\, developers & designers\, heads of innovation\, chief data officers\, chief data scientists\, brand managers\, data analysts\, start-ups and innovators\, tech providers\, c-level executives\, venture capitalists \, and many more. \nThe AI & Big Data Expo will showcase the most cutting-edge technologies from more 40+ speakers sharing their unparalleled industry knowledge and real-life experiences.
URL:https://marketing.com.au/event/ai-big-data-expo-virtual-2020/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200929
DTEND;VALUE=DATE:20201001
DTSTAMP:20260420T171024
CREATED:20200802T095704Z
LAST-MODIFIED:20201010T112339Z
UID:16305-1601337600-1601510399@marketing.com.au
SUMMARY:Marketing & Sales Show
DESCRIPTION:THE MIDDLE EAST’S LARGEST MARKETING TECHNOLOGY EVENT \nTo succeed in the modern marketplace\, requires digital marketing; the latest online promotional tools\, AdTech solutions\, and marketing resources can help you attract the attention and interest of consumers who would be interested in your products. Download the prospectus today to find out more about how you can showcase your solutions to 1000s global industry professionals. \n\n4 Free Conferences \nWe have loads of free content across 4 conference streams\nwhere you can learn\, discuss and share ideas about the digital future of marketing. \n50+ VirtualExhibitors\nShowcasing the best marketing solutions available from across the globe. \n\nThe Customer Xperience Show \nTwo shows under one roof! Attend this brand new virtual show where you can discover innovations in customer experience\, engagement and contact centres! \n\n\n\n“Our role as marketers is to inspire audiences\, and our ability to do so begins by inspiring one another. That’s why the Marketing & Sales Show is a must attend event. Bringing together the region’s most talented innovators and experts\, it will inspire and empower all of us for more effective and authentic marketing\, driven by innovation.”\n– Customer & Consumer Experience Director\, Michelin\, Sevgi Gur
URL:https://marketing.com.au/event/marketing-sales-show/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
END:VCALENDAR