Marketing.com.au

How to Move From Pitching Products to Marketing Your Point of View
2021-01-12 14:00 - 15:00 (Australia/Melbourne) | Online
Join April Dunford Backstage for a lively 20-minute “how-to” presentation, followed by 40 minutes of Q&A, to discover how to develop a “Point of View” narrative that will give your prospects and customers a clear way to think about their choices in the market, and make it clear that your brand is the superior choice.
In this follow-up to April Dunford’s B2B Forum Online keynote, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome, she’ll dive deeper into the “how-to’s” of product positioning. (You don’t need to have attended the keynote to benefit from this webinar.)
In 20 jam-packed minutes, April will show you how to build a “Point of View” narrative to help overwhelmed customers and prospects understand their choices in the market, while positioning your offerings as the superior option.
Following the presentation, April will open up the floor for 40 minutes of Q&A.
You’ll learn:

How positioning forms the underpinning of a good Point of View narrative
How to structure a narrative around your Point of View that helps customers make informed purchase choices
How to execute on that Point of View across both sales and marketing

Digital Marketing for Small Business
2020-12-16 19:00 - 20:30 | Online
Sign up for this class if you are a small or medium business owner, or want to expand your knowledge and understanding of:
– Social Media Marketing
– Email Marketing
– Google Ads
– SEO
– Reputation Management
– Content Production
– Website Optimization
– ADA / Accessibility for Websites
– Inbound Marketing
– Lead Generation
– Much more
If you have made it your goal for 2020/2021 to grow your business or become a digital marketing expert, this free course is the best way to get started!

About Your Host:
Carlos Zuluaga is an entrepreneur, digital marketing enthusiast, and educator. For the past 10 years, he has become the go-to speaker and teacher for organizations like the American Marketing Association, PPAI Expo, Florida Restaurant Lodging Association, Greater Hollywood Chamber of Commerce, Greater Fort Lauderdale Chamber of Commerce, Hallandale Beach Chamber of Commerce, Dania Beach Chamber of Commerce, and other business organizations, especifically in South Florida.
Owner of multiple businesses, Carlos knows that it takes to take an idea from start to finish, and what is even better, how to grow it into a successful venture through marketing, innovation and technology.

Marketing Planning Friday Forum
2020-12-11 11:30 - 17:00 | Online
The year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer, you’ll thank yourself on the other side. Sponsored by ZoomInfo.
Join us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful, flexible, and accountable.
Register to attend and you’ll get three educational sessions, live Q&A, and resources.
Can’t make it on December 11? Don’t worry. Sign up and you’ll receive on-demand access for 90 days after the event.

The Virtual MarTech Exchange Summit
2020-12-08 15:30 - 20:30 | Online
Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together.
We will be discussing the MarTech pain-points and where the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world, which leaves many asking how future ready are we?
Join us at the event, where we will cover digital revolution and MarTech innovation through topics of AI and data, digital content personalisation, customer experience design and strategy, digital transformation and engagement.

The Gartner Top Marketing Predictions for 2021 and Beyond
2020-12-08 03:00 - 17:00 | Online
Predicting the future during unprecedented global change has never been more difficult. Yet, the need for vision, innovation and transformation has never been more pronounced. COVID-19 reshaped the lives of customers and employees, demands on businesses and brands, and the landscape in which we operate. This complimentary webinar projects a future of marketing based on a present filled with uncertainty.

Advertising Week Briefings: 5 Things in Sports
2020-12-03 18:00 - 19:00 | Online
n partnership with Advertising Week APAC, and Pause Festival, this month we will be diving into the fascinating and challenging world of Sports Marketing:
Advertising Week Briefings 5 Things: Sports.

Liz Kozmevski – Senior Manager of Marketing at Australian Grand Prix Corporation. Building brands and meaningful connections through data and insights is at the core of everything Liz does. As a marketing leader, Liz has worked on global brands in sport, major events and tourism in Australia and the USA, developing award winning campaigns for the likes of Hilton. At the Australian Grand Prix Corporation, Liz oversees the marketing and audience strategy for two world class sporting brands and events, the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix.
David Currie – Head of Partnerships Sales for Melbourne City FC. David is responsible for driving commercial value for partners, inspiring fans to [re]discover brands through a new lens by developing integrated campaigns and creating more impactful experiences. David joined Melbourne City FC in 2019, from Seven West Media where he was responsible for leading media partnerships for some of the networks key brands, and prior, spent several years at the BBC developing global ad funded content solutions for the likes of Top Gear, BBC Sport, and BBC.com. A native of Scotland, David has worked with some of the most highly regarded brands in the US, UK and Aus. He is a Marketing Academy Scholar, and sits on the club commercial group for the A-League.

Advertising Week Briefings 5 Things is presented by Lucio Ribeiro, marketing consultant and RMIT and Deakin Lecturer of Market Insights, Digital Marketing and A.I., the Advertising Week Briefings: 5 Things, are monthly sessions where experts in different categories and verticals respond to five questions about their industry.
Packed with category insights and educative content, these sessions are ideal for:

future leaders looking to understand category dynamics
brand managers
technology professionals
marketers and agencies

Come along for an evening full of exclusive and remarkable opportunities to learn.

IoT Tech Expo Europe 2020
2020-11-24 08:00 - 2020-11-25 17:00 | Online
Europe’s leading IoT Event will bring together key industries from across the globe for 2 days of top level content and discussion. Introducing and exploring the latest innovations within the Internet of Things and covering Manufacturing, Transport, Health, Logistics, Government, Energy and Automotive, this conference is not to be missed.
5 co-located events. 21 conference tracks. 8,000 attendees. 500+ speakers. 300+ exhibitors.
Arriving in Amsterdam on the 24-25 November 2020, the Europe event will host 5 co-located events covering IoT, 5G, AI , Big Data, Cyber Security, Cloud and Blockchain, with 8,000 attendees expected to attend including IT decision makers, developers & makers, OEM’s, government and council officials, automotive exec’s, operators, technology providers, investors, venture capitalists and many more. The IoT Tech Expo will showcase the most cutting edge technologies from more than 300 exhibitors and provide insight from over 500 speakers sharing their unparalleled industry knowledge and real-life experiences.
This year’s agenda will highlight the most innovative advancements in technologies which are affecting IoT. There will be case studies and dedicated tracks covering the entire Internet of Things ecosystem including Smart Transport & Cities, Developing for the IoT, Connected Industry, Enterprise IoT Solutions, Smart Buildings & Energy, Data Analytics for AI & IoT and IoT Innovations & Solutions.
Key topics examined include: Digital Transformation, Data Analytics, IIoT & Smart Manufacturing, Connected Environments, Developing for the IoT, Process Optimisation, Sensor Deployment, Connectivity Considerations, 5G & Future Connectivity, Security & Standards, Cloud Computing, Autonomous Transportation, Device & Asset Management, Connected Fleets & Smart Logistics, R&D, Smart Energy & Enterprise Sustainability, Industry Collaborations & more.

Educational webinar: Converting visitors to leads
2020-11-17 10:00 - 11:00 | Online
On 17th November, Zoho’s hosting a free, educational webinar on how to convert website visitors to leads. You’ll learn best practices for optimizing webforms and CTAs in order to maximize the number of visitor conversions on your site. Join to get a better understanding of various business topics and learn how to run your business more efficiently. This webinar series on website basics is strictly educational and the topics change every week.
Why attend:

Learn easy to-replicate, step-by-step processes to optimize webforms and CTAs.
Learn basics and best practices for using website analytics to increase conversion rates.
Ask questions and receive answers in real-time.

Digital Summit At Home
2020-11-17 08:00 - 2020-11-19 17:00 | Online
Join us for this 3-day, fully interactive online event with awesome learning and networking opportunities brought right to your living room, office or wherever you choose to join.

More than 30 practical sessions over 3 days! Topics include:

This is Marketing: A live Q&A with Seth Godin
Who’s Looking at You: Effective Social Media Reporting to Better Understand Your Audience
Don’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success
Content Promotion Tactics for Links, Leads and Likes
Marketing to the CFO: The Way Back to Value for Marketers
#BrandTwitter: Become Worth Following on Twitter
Social Media & The Age Of Uncertainty
How to Go From a Regular Brand YouTuber to a COOL Brand YouTuber
Advanced Email Marketing: Tactics to Build Robust Email Programs
The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

DigiMarCon Latin America 2020 Online
2020-11-17 - 2020-11-19 | Online
Do you want to be successful in digital marketing? Then you shouldn’t miss DigiMarCon Latin America 2020!
DigiMarCon Latin America 2020 is your chance to …

Hear from some of the most audacious and thought provoking speakers in the digital marketing, media and advertising industry.
Gain insight into emerging strategies, the latest innovative technologies, and best practices to move your business to the next level.
Network with thought leaders, collaborate with your peers and build your professional network.

DigiMarCon Latin America 2020 Digital Marketing, Media and Advertising Conference will take place November 17th to 19th, 2020, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals.

It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement, DigiMarCon Latin America 2020’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.
This year’s edition will feature topics such as:

Digital Strategy
Web Experience Management
Usability / Design
Mobile Marketing & Retargeting
Customer Engagement
User Acquisition
Social Media Marketing
Targeting & Optimization
Video Marketing
Data Science & Big Data
Web Analytics & A/B Testing
Email Marketing
Content Marketing
Conversion Rate Optimization
Search Engine Optimization
Paid Search Marketing
Geo-Targeting
Predictive Analysis & Attribution
Growth Hacking
Conversion Rate Optimization
Growth Marketing Tools
Marketing & Sales Automation
Sustainable Growth Strategies
Programmatic Advertising

Strategic Marketing USA (Online)
2020-11-05 - 2020-11-06 | Online
Adapt, Innovate, Reimagine
Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Setting the Agenda for Marketing Teams Globally

We are amidst the most dramatic shift in consumer expectations in a lifetime.
The entire fabric of our lives has changed and, in turn, so too has the way we want to interact with brands. Marketing must change to align with this shift, now.
Reuters Events: Strategic Marketing USA (Nov 5-6) is uniting the world’s most influential CMOs to set benchmarks, showcase innovation, and map the future of marketing – one where brands are purpose-driven, campaigns are intelligently data-backed, and innovation drives growth.
The world is changing and this disruption will pave the way for new industry leaders. How will take advantage of this opportunity to reconnect with your customers?

4 essential themes for 2020

CMO Strategy & Trends for a Post-Covid World: CMOs share their plans for keeping brand relevancy in an ever-changing world, honing brand purpose, reinventing a legacy, and creating a culture of innovation.
Customer Insights & Understanding New Consumer Behavior: Customer needs, wants and expectations have changed. It’s time to fully understand your customer and their journey to unlock data-driven personalized experiences.
Agile Content & Creative: Cut through the noise with impactful interactions that inspire and connect with this shared global experience. Tell stories that engage on an emotional level and are grounded in brand purpose.
Digital, Social & Influencers: As we follow social-distancing guidelines, the channel of choice for many is social and influencers are at their most impactful. Video, influencers and the formula for social success.

Join 5,000+ virtual attendees!
Set Benchmarks, Showcase Innovation, Map the Future of Marketing

Content Marketing Summit - Asia
2020-11-04 08:00 - 2020-11-06 17:00 | Online
Content Marketing Summit, as the name suggests, is a premier event where some of the greatest minds, savvy brands, renowned publishers, innovative technology enablers and leading practitioners from across the world come together to explore the exciting world of content marketing.
While the discipline itself isn’t anything new, the rapid expansion of digital media and the growing clout of social media have altered Content Marketing in unexpected ways. This metamorphosis presents exciting new opportunities for brands, publishers, agency partners and independent creators alike.

Brand ManageCamp Marketing Conference 2020
2020-10-27 - 2020-10-29 | Online
Why Brand ManageCamp 2020?
Sure, we are one of Forbes’ “Must-Attend” Marketing Conferences. But here is why our VIRTUAL conference is going to rock!
Optimized For Virtual!!!
This will NOT just be a live event done virtually. And it will NOT just be a series of webinars or talking heads. We are taking this opportunity to redesign how the content is delivered to ensure you can get the absolute most out of the virtual experience.
360 Degree View of Brand
We understand that Brand Marketing is more than just Advertising and Media. Don’t get us wrong – we cover those. But this marketing conference covers a wide range of topics including Strategy, Advertising, Innovation, Content, Insights, Customer Behavior, Leadership, Creativity, and more. Plus all topics will be updated to reflect the realities of this new world in which we live.
Best Pricing Ever
We recognize how tough this year has been and how much budgets have been impacted. As such, we have developed 3 tiers of registration options to meet a wide range of budgets. It has never been more affordable to attend a Brand ManageCamp marketing conference!
Post Event Content
Brand ManageCamp is much more than a 3 day virtual conference – it is a full year of marketing content. PREMIUM and PLUS pass holders will get access to exclusive additional keynotes, interviews, live Q&A sessions, blog posts, whitepapers, and more – delivered throughout the year.
Brightest Minds in Brand
Every one of our speakers are best-selling business authors, world-renowned experts, or up-and-coming mavericks, helping us become one of the best marketing conferences of 2020. They are all pushing the boundaries in their respective concentrations and are passionate about delivering their knowledge in an inspiring, engaging, and entertaining way. Who’s our keynote? Every single one of them.
Rave Reviews
This will mark our 18th annual Brand ManageCamp conference – albeit our first virtual one! We’ve got hundreds and hundreds of fantastic reviews from past attendees and we don’t plan on letting anyone down now!
Presenters:

Jay Baer, Customer Behavior
Michael Brenner, Marketing Trends
Shep Hyken, Customer Experience
Carla Johnson, Innovation
Brant Pinvidic, Marketing Communications
Marcus Sheridan, Marketing Strategy
Joe Pulizzi, Content Marketing
Todd Henry, Creativity/Leadership
Jessica Best, Email Marketing
David Meerman Scott, Brand Loyalty
Mitch Joel, Brand Disruption
Audrey Arbeeny, Sonic Branding
Len Herstein, Leadership/Brand Strategy

Marketing Leaders Summit
2020-10-27 - 2020-10-28 | Online
Firmly established as the singular agenda-setting event for Australia’s B2C Marketing community, the Marketing Leaders Summit is returning in 2020 with a refreshed format to guide you through the year ahead. As our operating environment corrects and the sector begins to unlock, the Summit presents an enviable opportunity for the nation’s Marketing leaders to connect, combat shared challenges, and leverage opportunities emerging from the upturn economy.
Together, we will interrogate the forces affecting the B2C marketing landscape, equipping you to refuel your omnichannel engine and advance business outcomes.
Why attend?

Our digital event model provides delegates with flexibility without sacrificing interactivity. Our engagement tools ensure that you are joining the event, not just spectating – raise your questions with speakers in real-time, and gain access to ongoing on-demand video content.
For five years we have secured the involvement of the highest calibre speakers from Australia and around the world. We have tools that make audience engagement seamless so you can ask the questions that matter.
Every session is independently moderated to facilitate candid discussion and debate.
Your experience is at the heart of the Forum. Our audience is screened for seniority, so you’ll be networking in a five-star environment with the minds shaping business.
We respect the seniority of our delegates by diving deeper into technical subject matter with a business-driven, outcomes focussed agenda.

MARTECH Virtual 2020
2020-10-06 - 2020-10-08 | Online
MarTech: A Virtual Event For Strategies & Solutions

October 6-8, 2020

Just because you can’t attend in-person conferences this year doesn’t mean you can’t continue improving your marketing efficiency, scale, and effectiveness: Join us online, this October 6-8, for FREE!
This exclusive virtual experience will help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies — all from the comfort and safety of your own computer.
Bonus! The Stackies are going virtual, too! Discover the scope of your very own marketing stack (and promote your organization across the marketing industry, while you’re at it) by entering the 2020 Stackie Awards!
Don’t miss this exciting opportunity to continue your learning initiatives, engage with solution providers, and connect with the marketing technology community — all for free.

The Festival of Marketing 2020
2020-10-05 - 2020-10-09 | Online
The Festival of Marketing is going digital!
Same insight, inspiration and learning, but a new and exciting digital experience.
Expect a week-long series of online sessions, featuring thought leaders from the world of marketing, business and beyond, to provide you with unmatched learning. Gain leading edge insight, inspiration and the learnings required to meet the challenges that lie ahead.
The Festival will gather together an unrivalled collection of global speakers, from internationally renowned brands. The digital presence provides a unique opportunity for the worldwide marketing community to connect with each other. Festival will address the five biggest issues faced by you and your brand, as we look to create a blueprint that will better serve your customers, company and colleagues.
We’re proud to announce Mark Ritson, Founder of the Marketing Week Mini MBA, as the first Festival 2020 headliner.
Mark has worked globally on projects ranging from brand strategy, market research, segmentation, CRM, marketing communications, brand acquisition, brand valuation and brand extension. For thirteen years – from 2002 to 2015 – he served as in-house professor for LVMH – the world’s largest luxury group – working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy.
Mark has written a weekly column on branding for Marketing Week for over a decade, and is widely acknowledged as one of the world’s best marketing instructors.
His session will be a must-attend of the week!

Work Different
2020-10-01 11:00 - 2020-10-02 13:00
How to rethink and reinvent research

Join us for 2 days of great insights from leading global researchers and iconic brands – including Uber Eats, Chobani, and Pinterest – to learn how to rethink and reinvent research for today’s rapidly changing world.
Day 1 | Oct 1 – 11am AEST, 9am SGT | 2 hours

Move fast by eliminating the lagtime
Maria Veronina // Chobani + Steven Wengrovitz // Uber Eats + Jesse Purewal // Qualtrics
Tune into a live panel discussion to see how UberEats and Chobani are using real-time feedback to help their organisations take quick action in times of change.

Getting buy-in on urgent action-taking
JD Schramm // Academic Leader, Author + Kitty Xu // Pinterest
Discover how compelling storytelling combined with actionable data can help rally your organisation in times of crisis.

Day 2 | Oct 2 – 11am AEST, 9am SGT | 2 hours

Every voice matters
Emily Geisen // Qualtrics XM Scientist + Mandy Sha // Research Director
The old way of collecting data wasn’t designed with Diversity and Inclusion in mind. In this Q&A, we’ll discuss ways to ensure every voice is heard — not just the ones who look, think, or act like us.

Listen before you act
Matt Dixon // Tethr + Jacqueline Lance // City National Bank
Taking the right actions starts with listening to the right people. Join this live Q&A session as we discuss the importance of using multiple listening channels and how to choose the most relevant ones.

Featuring:

JD Schramm, EdD
Lecturer, Author
Stanford University
Since 2002 JD Schramm has taught thousands of students at Stanford University, Columbia, and NYU to communicate more effectively. In 2020 he released his first book, Communicate with Mastery, based on his work establishing the communication curriculum at Stanford’s Graduate School of Business.

Kitty Xu, PhD
Quantitative User Experience Research Lead
Pinterest
Kitty joined Pinterest as the second quantitative user experience researcher on the Research team, and has been building and scaling the discipline for the past 4+ years within the company. Prior to Pinterest, she spent a decade in academia doing neuroscience research and holds a PhD in Cognitive Neuroscience from Johns Hopkins University.

Maria Veronina
Strategic Planning Manager
Chobani
Maria Veronina is a passionate and experienced marketing, innovation & strategy expert, she is currently heading the strategic planning process and long-term growth strategy development at Chobani. Maria has over 10 years of experience in different areas of marketing, having worked in top-tier FMCG for such companies as L’Oreal and currently Chobani, as well as growing businesses and academia. With a strong background in business, economics & research, Maria specialises in strategy, innovation, brand & experience management and consumer insights.

Steven Wengrovitz
Head of Research
Uber Eats
Steven Wengrovitz is currently the Head of Research at Uber Eats. Prior to Uber, he led research teams at Facebook, focusing on understanding and improving the relevance, quality, and user experience of advertising, news, and video on Facebook. Steven has spent the past 15 years researching consumer decision making and directing data driven, user centric product development in the media and technology space. He graduated from Wesleyan University, from which he also received a master’s degree in psychology, and lives with his husband, dog, and newborn daughter.

Mandy Sha
Research Director & Author of “The Essential Role of Language in Survey Research”
Mandy Sha directs research studies and increases the scientific body of knowledge through publications, international speaking engagements, and professional service. She is the lead editor of The Essential Role of Language in Survey Research (RTI Press, 2020) and co-authored The Sociolinguistics of Survey Translation (Routledge, 2019). Connect with Mandy at www.mandysha.com.

Emily Geisen
Senior Experience Management Scientist
Qualtrics
Emily Geisen is a senior experience management (XM) scientist with a survey methodology background. She specialises in questionnaire design (with a focus on usability) in order to improve data quality and reduce respondent burden. Emily has over 20 years of experience supporting multiple industries with their research projects.

Jacquelane Lance
Senior Vice President, CX Insights
City National Bank
As senior vice president and head of client experience insights for City National Bank, Jacqueline Lance has developed an innovative client feedback ecosystem. She leverages a wide range of data sources, including survey, interaction and operational data, to ensure that the organisation has a complete understanding of the client experience picture. Her insights fortify the strong, client-obsessed culture that City National has long been known for.

Matt Dixon
Chief Product and Research Officer
Tethr
As Chief Product & Research officer, Matt has responsibility for product strategy, product management, research and IP development. Prior to joining Tethr, Matt was Senior Partner and Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group and, before that, was Group Leader of the sales, customer service and customer experience research and advisory practice at CEB, now Gartner.

Content Strategy & Copywriting Workshop
2020-09-30 12:30 - 16:00 | Online
Improve your content strategy and copywriting with an award-winning marketer, Christopher Melotti from Melotti Media.
Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand, cuts through the noise and engages your audience effectively.
Participants will gain knowledge through this informative and collaborative session, develop ideas for their own business, share relevant experiences to take away, and most importantly, hone their skills to improve their copywriting and content strategy.

AI & Big Data Expo Virtual 2020
2020-09-30 | Online
A FREE online conference covering two days of top-level content and thought leadership discussions looking at the AI & Big Data ecosystem.
This virtual conference is for the ambitious enterprise technology professional, seeking to explore the latest innovations, implementations and strategies to drive businesses forward.
Consisting of live and on-demand sessions, don’t miss this opportunity to explore this innovative technology and its impact on a range of industries including, manufacturing, transport, supply chain, government, legal sectors and financial services energy, utilities, insurance, healthcare, retail and more!
Our community of industry experts will explore and debate the technological advancements across the AI & Big Data ecosystem and beyond.
AI & Big Data topics include: Enterprise AI, process optimisation, cultural change, AI for ROI, data analytics & big data
1,000+ attendees are expected virtually for the event including IT decision makers, developers & designers, heads of innovation, chief data officers, chief data scientists, brand managers, data analysts, start-ups and innovators, tech providers, c-level executives, venture capitalists , and many more.
The AI & Big Data Expo will showcase the most cutting-edge technologies from more 40+ speakers sharing their unparalleled industry knowledge and real-life experiences.

Marketing & Sales Show
2020-09-29 - 2020-09-30 | Online
THE MIDDLE EAST’S LARGEST MARKETING TECHNOLOGY EVENT
To succeed in the modern marketplace, requires digital marketing; the latest online promotional tools, AdTech solutions, and marketing resources can help you attract the attention and interest of consumers who would be interested in your products. Download the prospectus today to find out more about how you can showcase your solutions to 1000s global industry professionals.

4 Free Conferences
We have loads of free content across 4 conference streams
where you can learn, discuss and share ideas about the digital future of marketing.
50+ VirtualExhibitors
Showcasing the best marketing solutions available from across the globe.

The Customer Xperience Show
Two shows under one roof! Attend this brand new virtual show where you can discover innovations in customer experience, engagement and contact centres!

“Our role as marketers is to inspire audiences, and our ability to do so begins by inspiring one another. That’s why the Marketing & Sales Show is a must attend event. Bringing together the region’s most talented innovators and experts, it will inspire and empower all of us for more effective and authentic marketing, driven by innovation.”
– Customer & Consumer Experience Director, Michelin, Sevgi Gur

Writing Compelling Creative Briefs for Better Advertising
2020-09-28 19:00 - 19:30 | Online
In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target, inspiring and drives business objectives.
We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable.
We will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve, when.

Takeaways

What are the essential elements of a creative brief
Where to find the information needed to complete the essential elements
How to write those elements in a clear succinct way
When to involve others in the process of writing the brief

Mumbrella Finance Marketing Virtual Summit
2020-09-23 | Online
Mumbrella’s Finance Marketing Summit will feature marketing leaders from finance, banking, insurance and payments to discuss the key issues impacting the industry.

Values are Meaningless: Putting Purpose into Practice
James Goodwin

The tide is turning from profit-driven to purpose-driven. Brands have long touted ‘values’ but values are meaningless unless these are reflected in a brand’s behaviour, as this is what truly speaks volumes about a business and what it stands for. In an era where consumers can see through the ‘talk’, how can financial brands walk the purpose talk?
Hear from James Goodwin, chief marketing officer at Australia’s first neo-lender, WISR, as he unpacks real purpose versus values packaged up as purpose, how everyone along the value chain can truly change their mindset, and how to practically shift from values to purpose.
If the events of 2019 were not enough of a warning call to the rest of Australia that customers want to know what brand’s stand for, then what will be? In this session, learn how to turn your values into profit and purpose.

Connecting With Consumers in a New Marketing World
Melody Townsend, Nick Cleaver

“Consumers are likely to say that they trust their banks and insurers more than they did 12 months ago” That’s according to a 2019 study by Accenture Global Finance Services – and no doubt welcome news for an industry that went through a Royal Commission, substantially changed by Open Banking, experienced drastic shifts in consumer technology and is now dealing with a global pandemic.
But amid the chaos, could this be the ideal time to evaluate the way you communicate with consumers? Could it be an opportunity to engage more with them on a level which will continue to increase trust in financial institutions?
In this panel session, a group of senior marketers with deep experience in the finance industry will reveal the opportunities they believe COVID-19 has opened up for financial institutions and what marketers need to do now to capitalise on them.

Campaigning During COVID-19: Why MyState Bank Focused on Marketing in a Pandemic
Sebastian Vizor, Heather McGovern

Is a global pandemic a good time to be in market with a new campaign? MyState Bank not only executed, but ideated and produced its latest campaign entirely during the strict lockdown of the COVID-19 crisis. Facing all manner of practical and logistical challenges, how did it all happen, and what were the results?
Together with The Royals, the agency behind the campaign, they’ll take the Finance Marketing Summit through the end-to-end journey, from the workings behind the message, to the battles of creating on-point, sensible work in a challenging world climate.
We are likely to be working during a global pandemic for many more months to come. Hear the first-hand story and pick up great insights into what to look out for when you do it yourself.

Local Search Summit By WhiteSpark
2020-09-15 - 2020-09-17 | Online
3 days of local search marketing knowledge sharing from the industry’s top professionals.
Grow your business and your talent stack.
Your Local Search Experts
Our experts are in the trenches helping business grow and thrive in the dynamic local marketing landscape. They are sharing first hand research, tactics, and experience designed to help your business flourish.
Sharpen your local marketing skills
Attend every session or choose your own track and sharpen your local search skill set. With the Local Search Summit you can dip in and watch sessions that will help transform your business, or immerse yourself in all of the presentations.
Learn from some of the world’s top thinkers in local marketing
Your experts are sharing their years of knowledge, strategies and training. If you’re focused on growing your business and local presence we’ve got you covered.
Featured Sessions
Presentations that are sure to make a lasting impression and have a positive impact on your business.
Follow your favourite topics for exclusive content and offers
Choose the topics you’d like to follow and we’ll keep you up to date with its content, expert advice and exclusive offers.

Digital Contact Centre
2020-09-08 - 2020-09-10 | Online
Enhancing Customer Experience through Omni-Channel Integration,
Customer Self Service and Culture Change

In an increasingly digital world, the role of the contact centre continues to shift from managing transactions to being the human face of the digital enterprise, and a key component of overall customer experience.

Key to achieving this goal will be the utilization of new technologies to improve the efficiency and reduce the administrative burden on staff, while simultaneously giving them the tools to effectively resolve complex customer issues.

With that in mind, CCW Asia Online hosted by CX Network will be focused on:

Integrating interaction channels across the business to ensure a seamless experience
Leveraging automation and customer self-service to reduce the number of high volume and transactional customer enquiries
Using Artificial Intelligence, sentiment analysis and knowledge management systems to ensure staff have the right information at their disposal
Engaging in training and building a culture of service excellence to increase staff effectiveness

Day One: Tuesday 8th September 2020

9:00 SGT Case Study: Driving Brand Loyalty Through Delivering Exceptional Customer Experience
Olga Quiros, Director, Customer Operations – Asia Pacific, Expedia Group

10:00 SGT Transform Your CX Operations Today by Harnessing the Power of AI, ML and Intelligent Automation
Ravi Saraogi, Co-founder and President – Asia Pacific, Uniphore

11:00 SGT Providing Better Customer Experience and Building Strong Customer Relationships
Senior Representative, Zendesk

12:00 SGT Using Cloud-Native Intuitive Analytics to Manage People and Systems
Senior Representative, Genesys

Day Two: Wednesday 9th September 2020

9:00 SGT How a Highly Digitalized Contact Center Can Stay Human and Deeply Engaged with Customers
Anna Wang, Head of the Customer Relations Center for Nespresso China

10:00 SGT Achieving True Operational Excellence in the Contact Center
Senior Representative, Vonage

11:00 SGT Optimizing Workforce Planning and Delivery

12:00 SGT Using Advanced Analytics to Develop a Better Understanding of Customers
K V Dipu, President & Operations and CX Head, Bajaj Allianz General Insurance Company, India

Day Three: Thursday 10th September 2020

9:00 SGT Case Study: Delivering a World Class Customer Experience
Anila Fredericks, Head of Customer Service Operations, Telstra Global

10:00 SGT Monetizing Customer Insights to Drive Better Performance and Profitability

11:00 SGT Future-Proofing Contact Centres in the Digital Age

12:00 SGT Using Advanced Analytics to Develop a Better Understanding of Customers

Digimeets Series - Defining brand purpose and corporate values during COVID-19
2020-09-01 14:00 - 14:30 | Online
AMI’s Livestream Chats bring together marketers across multiple industries and sectors to foster conversation and spark debate.
AMI Livestream Chat events are held live and online, they consist of experts speaking on topics relevant to professionals. These topics can be within the marketing or professional sphere. The Chats are focused on a conversation around the topic, encouraging new perspectives, ideas and conversations.
Each Livestream Chat will include:

Topic conversation
Hear about topics relevant to all professionals
Q&A
Ask questions of the experts
Connecting with peers
Your time to connect with marketers across the country (and sometimes the world!)

Topic and Focus:
Digimeets Series
Defining brand purpose and corporate values during COVID-19
Presented by the AMI South Australian Committee
‘A crisis doesn’t necessarily define your brand culture, it reveals it!’
– Ian Byrne.

An Introduction to Major Principles of ROI in Social Media Marketing
2020-08-20 12:30 - 14:00 | Online
A 90-minute look at the fundamental principles of what creates a return on investment in social media marketing.
Social media marketing is today an essential part of a marketer’s strategy for an appropriate marketing mix of channels to develop. No matter the industry type or vertical, there is a need to develop good social media skills and campaign know-how.
The workshop will explore the high-level principles of correct social media marketing formula for a successful return on investment and what works, as well as what doesn’t in today’s ever-changing social media landscape.
Run by award-winning social media marketer and business owner, George Hawwa (from Attention Experts), this workshop will cover key insights into fundamentals knowledge in brand building, developing valuable engagement, how to build databases, creating and evaluating touch-points, and ultimately, how to create sales/leads or inquiries from your social media marketing campaign.

Get to know a CMO Series - Dean Gould
2020-08-18 14:00 - 14:30 | Online
AMI’s Livestream Chats bring together marketers across multiple industries and sectors to foster conversation and spark debate.
AMI Livestream Chat events are held live and online, they consist of experts speaking on topics relevant to professionals. These topics can be within the marketing or professional sphere. The Chats are focused on a conversation around the topic, encouraging new perspectives, ideas and conversations.
Each Livestream Chat will include:

Topic conversation
Hear about topics relevant to all professionals
Q&A
Ask questions of the experts
Connecting with peers
Your time to connect with marketers across the country (and sometimes the world!)

Topic and Focus:
Get to know a CMO Series
Presented by the AMI Queensland Committee
‘Marketing is the fun part of any business. It is the point of interpretation, translation and connection. Spending your career in that light bulb moment between supplier and customer is a privilege.’
– Dean Gould

Forward Marketing Summit Singapore 2020
2020-06-18 08:00 - 2020-06-19 17:00 | Online
Live-streamed direct to your desk, home or sofa, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020, will cover the latest factors that are set to transform the future of the marketing, technology and data functions.
And our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers, sponsors, and fellow delegates.
Topics in full include:

Marketing technology
Brand persona and purpose
Data science in marketing

Brand marketing
Omnichannel, e-Commerce & Mobile marketing
CMO leadership

B2B marketing
Content marketing and storytelling
Marketing management strategy

Who should attend:

Across the two-day virtual conference, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking, Computing, Electronics, News Media, Retail, Pharmaceutical and many more…
So if you are a professional in AdTech, Advertising, AI, Analytics, Branding, Consumer Insights, Creative Design, CRM, Data Science, Marketing Intelligence, Marketing Strategy, MarTech, Mobile Marketing, Omnichannel, Research & Development or UX, then this is the summit for you!

Forward Marketing Summit Singapore 2020
2020-06-18 - 2020-06-19 | Online
The Forward Marketing Summit Singapore 2020 is going VIRTUAL.
Live-streamed direct to your desk, home or sofa, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020, will cover the latest factors that are set to transform the future of the marketing, technology and data functions.
And our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers, sponsors, and fellow delegates.

Topics in full include:

Marketing technology
Brand persona and purpose
Data science in marketing
Brand marketing
Omnichannel, e-Commerce & Mobile marketing
CMO leadership
B2B marketing
Content marketing and storytelling
Marketing management strategy

Who should attend:
Across the two-day virtual conference, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking, Computing, Electronics, News Media, Retail, Pharmaceutical and many more…
So if you are a professional in AdTech, Advertising, AI, Analytics, Branding, Consumer Insights, Creative Design, CRM, Data Science, Marketing Intelligence, Marketing Strategy, MarTech, Mobile Marketing, Omnichannel, Research & Development or UX, then this is the summit for you!

Mumbrella Digital Essentials Virtual
2020-06-17 08:00 - 2020-06-18 17:00 | Online
Mumbrella’s Digital Essentials, powered by digitalbrief, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies, or someone new to the digital world, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models, content marketing, website development, paid media, social, retention marketing, search, strategy development – and look to the future. After attending the two-day virtual workshop, you’ll walk away with greater confidence across digital marketing topics, tools and techniques to help you long after the course has ended, and a look at where your strategies and marketing activities sit compared to others across industries.
Two Day Course Outline
Check out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools, techniques & chrome extensions along the way.

Digital Marketing and Media Strategic Principles

Before heading into digital marketing examples, ideas, products and tech, the course will bring you ‘back to basics’ with core strategic digital marketing models, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing.

Build thorough groundwork in digital marketing and media strategic models
Appreciate the underlying principles that drive digital marketing strategy
Gain the digital confidence to apply these to your day-to-day marketing

Australia’s Digital Landscape and Trends

Understand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course, within the online learning area.

Understand the bigger picture of Australia’s digital landscape
Explore the trends that are driving the innovation in digital strategies
Focus your marketing efforts where the Australian audience resides

Owning Owned Media

Take a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals.

Learn how to tweak your website, apps, emails & more to increase marketing results
Follow an on-screen demonstration of a leading analytics package
Discover marketing tools and techniques to take your assets to the next level

Content Marketing Strategy

Content marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis, reviews of strategic models and helpful marketing tools and on-screen demonstrations.

Discover the four major strategies to make content stick with your target audience
Review examples of Australian and international content marketing campaigns
Learn how to leverage your content across paid, owned and earned media

10 Steps to Social Media

Social media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies.

Break down social media strategies into 10 simple steps so you can can apply them to your business or brand
Learn how to evaluate social media influencers and social media accounts
Go behind the scenes of the largest paid social media platform in the world – Facebook

Managing and Buying Digital Paid Media

Through a unique approach, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment.

Gain a unique approach to managing digital paid media
Get your head around digital marketing acronyms so you can negotiate and evaluate your agency’s digital schedule
Be more confident investing in and signing off on digital media plans

Programmatic Media Priming

Watch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic.

Understand the programmatic media landscape and the major benefits to the industry
Review the major players and how the technology is working for marketers
Appreciate the major challenges and pitfalls programmatic media can bring to marketers

Delving into Data and Analytics

Learn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy.

See first hand how popular analytics programs are being used
Learn how to generate great consumer insights from your paid, owned and earned media
Leverage stacks of free tools to use the very next day after the workshop

Marketing Automation Work

Marketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand, the attendees will walk through a live demonstration, creating an automation strategy and developing an outline for their marketing automation program.

Watch as we craft an automation program live in the workshop for one lucky participant
Uncover great resources to help you choose the technology that will help you implement an automation program
Learn the major marketing applications of this under-utilised channel

Measuring and Presenting Your Return on Digital Investment

Some things change, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting.

Learn how to simplify and confidently present your digital marketing reports
Automate and create shortcuts to fast track your regular reports
Reframe and position your reports differently to stakeholders to avoid confusion and information overload
