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BEGIN:VEVENT
DTSTART;VALUE=DATE:20210602
DTEND;VALUE=DATE:20210604
DTSTAMP:20260420T092758
CREATED:20210410T031527Z
LAST-MODIFIED:20210410T092231Z
UID:18997-1622592000-1622764799@marketing.com.au
SUMMARY:#DMWF Digital Marketing World Forum 2021
DESCRIPTION:With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of online top-level strategic content and digital marketing insights\, networking\, and discussion from leading global brands \nThis fully online event will explore the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies\, Virtual Reality\, Artificial Intelligence\, Influencer Marketing\, UX\, CX\, eCommerce\, Content Marketing\, Data\, Analytics\, and Mobile\, this conference is not to be missed. \n#DMWF Global prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks. A paid online conference and expo that hosts practical how-to sessions\, live demos and product launches\, and premium online networking.
URL:https://marketing.com.au/event/dmwf-digital-marketing-world-forum-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210512T080000
DTEND;TZID=Australia/Melbourne:20210512T170000
DTSTAMP:20260420T092758
CREATED:20210501T020843Z
LAST-MODIFIED:20210529T024128Z
UID:19255-1620806400-1620838800@marketing.com.au
SUMMARY:Leveraging Marketing Partnerships for Growth\, Customer Benefit & ROI
DESCRIPTION:Strategic partnerships are an important part of any marketing strategy and can take many forms from shared content\, product placement and distribution through to creating joint products and services and connecting experiences across brands to benefit the customer. \nWhether you have partnerships with influencers or other brands\, marketers and organisations can benefit in attracting new audiences\, gaining trusted referrals\, leveraging brand equity and accessing customer insights. \nAt this event\, we’re going to find out how marketers are successfully leveraging partnerships to add value to customers and drive business for the organisation. We’ll find out what partnership success looks like and how brands are utilising performance based metrics to evaluate ROI. Our speakers will share how they setup and leverage partnerships\, what the digital execution looks like and the outcomes they achieve. \nWhether you are already leveraging partnerships or are keen to do more\, this event will give you unique insights to help you progress your partnership plans. \nOur Speakers Will Cover: \n\nVarious partnership models and examples from traditional affiliates\, social media\, influencers\, channel partners\, direct brand partners\, paid advertising\nWhat success looks like for different partnerships and sponsorships\nHow to effective track and measure ROI with various tech\n\nThis event will be held live\, in-person in Brisbane’s CBD. Following COVID-19 protocol the event is capped at 100 attendees. Early bird tickets are on sale now. Buy 3 get 1 free group discount is only available for a limited number of tickets and will become unavailable once sold out.
URL:https://marketing.com.au/event/leveraging-marketing-partnerships-for-growth-customer-benefit-roi/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:Marketing,Queensland
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210511
DTEND;VALUE=DATE:20210512
DTSTAMP:20260420T092758
CREATED:20210410T013453Z
LAST-MODIFIED:20210410T092236Z
UID:18957-1620691200-1620777599@marketing.com.au
SUMMARY:A Marketer's Field Guide to Financial Goal Setting and Measurement
DESCRIPTION:Measuring tactics and displaying the results in fancy dashboards will only get you so far! \nIf you want to make a positive impact on your business (and get ahead in your career)\, you need to develop the financial acumen to measure\, make informed decisions based on actual data\, and communicate marketing’s greater impact to your CFO and management team. \nThat’s what you’ll learn to do in this Master Class\, with revenue catalyst Samantha Stone. \nWhether your business goals are increased revenue\, market share or penetration of a new market\, or recurring revenue\, you’ll learn how to create concrete goals\, establish KPIs\, track marketing’s contribution\, report effectively\, and manage your P&L (profit and loss) ledger. \nOnce you’ve completed the 13 bite-sized (yet comprehensive) lessons\, you’ll have the skills and knowledge needed to make smarter decisions\, secure bigger budgets\, and prove that marketing deserves a seat at the table. \nYou have multiple ways to complete the lessons and earn your certificate of completion: \n\nAttend all of the Watch Parties\nAttend some Watch Parties and complete the rest of the lessons on-demand\nWatch all of the lessons on-demand (starting May 11) when it works for you
URL:https://marketing.com.au/event/a-marketers-field-guide-to-financial-goal-setting-and-measurement/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210507T010000
DTEND;TZID=Australia/Melbourne:20210507T020000
DTSTAMP:20260420T092758
CREATED:20210410T013023Z
LAST-MODIFIED:20210410T092236Z
UID:18955-1620349200-1620352800@marketing.com.au
SUMMARY:CMOs Build Differentiated Digital Experiences That Pay Off
DESCRIPTION:Companies accelerated their business-wide digital experience investments\, but most customers don’t see the impact. This complimentary webinar explores how marketing can build truly differentiated digital experiences that pay off. We will look at what digital experiences drive brand preference and loyalty\, how customer needs and expectations are evolving in an increasingly digital customer journey\, and how marketing can create a balanced portfolio of digital experiences that shape the trajectory of those journeys. \nDiscussion Topics: \n\nFind out how customers respond to today’s digital brand experiences\nExpand beyond frictionless experiences to truly impact customer decision-making\nDetermine where to concentrate marketing’s digital influence across the customer journey
URL:https://marketing.com.au/event/cmos-build-differentiated-digital-experiences-that-pay-off/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210505
DTEND;VALUE=DATE:20210508
DTSTAMP:20260420T092758
CREATED:20210214T092054Z
LAST-MODIFIED:20210410T092237Z
UID:18509-1620172800-1620431999@marketing.com.au
SUMMARY:Confab - The Content Strategy Conference
DESCRIPTION:From UX to accessibility\, structure to storytelling\, Confab brings content strategy to life like no other event. Join smart\, curious folks from around the world who care about making content more useful and usable for all. We’ll all be together—virtually! \nWhat is the virtual Confab experience like?\nYou’ve never attended an online event like this before! The camaraderie you’ll feel with speakers and attendees alike is hard to describe—real-time connections play out over three days of learning and fun. \nFor an up-close look at how the three days of the virtual Confab experience are structured\, check out the Confab 2021 schedule. \nThe main components of the conference are: \n\nA three-day live broadcast featuring keynotes\, panel discussions\, fireside chats\, and various virtual antics\nSmall-group discussions and watch parties throughout the event\, moderated by speakers and attendees\nThe exclusive Confab Slack workspace where you’ll engage in ongoing conversations about the program; meet new friends with common interests; and reconnect with old pals\nThe on-demand video library featuring dozens of pre-recorded talks by new voices and experts across many industries and specializations; you’ll also have access to full recordings of the live broadcast after the event—unlimited viewing for 365 days\n\nWhat is content strategy?\nAt Confab\, content strategy is a big tent! We welcome anyone who practices (or wants to learn more about) the design\, creation\, management\, and governance of useful\, usable content—across websites\, apps\, AI\, marketing\, technical documents\, and everywhere else users experience content. \nWhat is the focus of Confab?\nThe program spans several areas related to content strategy\, including: \n\nResearch\, analysis\, and strategy\nContent design and UX writing\nAnalytics and performance\nAccessibility and inclusivity\nWorkflows and stakeholders\nTeams and leadership\n\nWho attends Confab?\nConfab 2021 will welcome attendees logging in from all over the world! You’ll meet folks who work at Fortune 500 brands\, retailers\, nonprofits\, government institutions\, and agencies of every size. Attendee job titles have included (but are certainly not limited to): \n\nContent strategists\nContent designers\nUX writers\nContent engineers\nContent marketers\nWriters and editors\nTechnical communicators\nContent managers
URL:https://marketing.com.au/event/confab-the-content-strategy-conference-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Design,Graphic Design,Marketing,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210423T080000
DTEND;TZID=Australia/Melbourne:20210423T100000
DTSTAMP:20260420T092758
CREATED:20210321T111338Z
LAST-MODIFIED:20210410T092333Z
UID:18801-1619164800-1619172000@marketing.com.au
SUMMARY:Digital Marketing 101
DESCRIPTION:The world has gone virtual. \nThere is a lot to navigate and your business needs are unique. Digital Marketing 101 is an introductory course in all the elements of social media and digital marketing. We will discuss primary marketplaces to build and promote your business\, the basic tools required for successful social media platforms and where your business needs to be visible. \nParticipants will leave with the tools to complete a Digital Marketing Canvas provided in the workshop. This foundational course will help guide you into our digital development courses including LinkedIn\, Google My Business\, Intro to E-Commerce and more.
URL:https://marketing.com.au/event/digital-marketing-101/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210420
DTEND;VALUE=DATE:20210423
DTSTAMP:20260420T092758
CREATED:20210321T083433Z
LAST-MODIFIED:20210410T092334Z
UID:18785-1618876800-1619135999@marketing.com.au
SUMMARY:WFA Global Marketer Week 2021
DESCRIPTION:WFA Global Marketer Week is back under a new remote format from 20 to 22 April 2021. \n\nTaking place remotely from 20 to 22 April\, the event will offer unparalleled insight and thought leadership into how marketers can be a positive force for change as the world looks to build back from the pandemic. \nMeeting for breakfast in the Americas\, lunch in EMEA and dinner in Singapore\, the event will feature outstanding content and virtual member-only networking opportunities. \n 
URL:https://marketing.com.au/event/wfa-global-marketer-week-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210409
DTEND;VALUE=DATE:20210415
DTSTAMP:20260420T092758
CREATED:20210321T111901Z
LAST-MODIFIED:20210410T092335Z
UID:18805-1617926400-1618444799@marketing.com.au
SUMMARY:Fundamentals of Digital Marketing
DESCRIPTION:Digital marketing encompasses all marketing efforts that use an electronic device or the internet. In this 6 week programme\, Connect Me Marketing will assist Carlow/Kilkenny members in reviewing how their business is leveraging digital channels such as their website\, search engines\, social media\, email\, and other websites to connect with current and prospective customers. \n  \nThere will be 6 modules as well as a two hour one to one per company mentoring session. \nModule 1: Introduction to Digital Marketing \nIn this module\, we will discuss the Who\, What\, Why\, & How of Digital Marketing. We will identify the purpose\, benefits and functions of a website including a review of your website goals\, sales strategy\, value proposition\, brand identity\, buyer journey and buyer persona. \nModule 2: Website Audit and Marketing Review \nIn this module\, we will discuss how to objectively audit your website\, see how your current offering compares to that of your competitors and most importantly – offer advice on how to make the most of your online assets. The audit will give you an opportunity to inspect the robustness of your website’s technical framework and infrastructure\, assess how friendly your website is to search engines\, and determine how easy it is for users to navigate and intuitively find content on your website. \nWe will look at the following steps in the review process;: \nCompetitor Evaluation \nVisual Assets – Above the Fold \nSocial Buttons \nNavigation and User Experience \nUsability \nLoad Speed \nContent \nBlog \nData Hotspots \nSearch Engine and Conversion Rate Optimisation \nModule 3: Inbound marketing & SEO \nWith everything else in place\, the final step is to ensure that users know about your website. Search Engine Optimisation is a hugely important tool to direct appropriate users to your website when you hold the solution to their problem. You’ll learn frequently used terms in the industry\, understand what objectives and KPIs are and we go through a few examples of performance-focused channels for different common objectives. \nBefore any marketing campaign or tactic can be launched\, tracking needs to be in place\, so you’ll get an introduction to the incredible tool that is Google Analytics. This module walks you through various marketing funnels and provides helpful tools and tips to help ensure your own objectives are realistic including the following: \nThe World of Google Adwords. \nAffiliate Marketing – Developing Strategic Partnerships Online \nSales Funnel – Nurturing Your Leads \nSocial Media for Business \nSocial media platforms like Facebook and Instagram can help businesses nurture strong relationships with their target audiences whilst promoting their products and services. While this all sounds great you may be left wondering how it all works with social media and where to even start? Or maybe you already have a small presence online but your business’s social media marketing leaves you feeling overwhelmed? If the answer to either of these questions is yes\, then you are not alone. With over 3.3 million adults currently active on social media in Ireland and more demand than ever to support local businesses now is the time to put your best foot forward on social media. It is one of the cheapest and easiest ways to connect with your customers and is a particular lifeline during these turbulent times. Through these three modules\, Connect Me Marketing will take it back to basics and provide you with a set of practical and effective tips to help you get started and to stay on track to building a strong online presence. \n  \nModule 4: Set Up and Kickstart Your Social Media \nThis module is for businesses who are new to the world of Social Media and wish to set up Facebook and or Instagram accounts or improve accounts that they aren’t active on and link these platforms back to their websites. Learn what Facebook and Instagram offer as individual platforms and see how to successfully use Facebook and Instagram together. Effective social media practice can strengthen your brand and build a loyal following. This information will help your business implement strategies to connect with your loyal audiences. It’s also important to stay on top of the rapid changes in the industry so you can get the most from your social media platforms. \nCourse outline: \n● Introduction to Facebook and Instagram \n● Signing up for a Facebook and Instagram account \n● Personalising your profile \n● Liking and following public pages \n● Timeline/Newsfeed \n● Increasing your following \n● Posting \n● Target Audience Identification \n● Social Media Mission and Vision \n● Profile Set Up and Branding \n● Creating a Social Media calendar \n● Content Creation \n● Social Media Tools and Resources \n  \nModule 5: Step Up Your Social Media \nBy paying attention to your format\, content\, audience\, KPIs and performance analysis\, you can improve your social media strategy in no time The aim of this course is to help you to hone your social media marketing skills\, refine and improve your current activity. \nCourse Outline: \n● Social Media Audit \n● Review Target Audience \n● Social Media Planning \n● Post Creation and scheduling \n● Post Promotion \n● Graphic Design for Social Media \n● Creating Facebook and Instagram stories \n● Facebook and Instagram Live \n● Optimising your profile page \n● Insights Monitoring \nModule 6. Paid Social Media Marketing (Facebook and Instagram) \nSocial Media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. This module will help you understand how people and businesses use different channels\, which Facebook and Instagram campaign options might suit you best\, including the ad types across these platforms. \nFind out how to target your audience for lead generation\, create content and get that content in front of the right audience so as to drive conversions. Most importantly we will show you how to track your successes. \nCourse outline: \n● The decline of organic reach \n● Getting Started \n● Facebook Ads Manager \n● Campaign Goals \n● Targeting your audience \n● Setting a budget and duration \n● Ad placement \n● Adding a payment method \n● Estimated daily results \n● Going live with your ad \n● Analysing campaign performance \n● Successful Facebook ads \nMentoring \nEach company will be offered 2 hours one to one mentoring which will be broken up into a one hour session during the first or second week of the training and one following completion of the course. \nThe mentoring is a key part of the overall training and helps identify areas that need to be addressed and to put in place an action plan.
URL:https://marketing.com.au/event/fundamentals-of-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210407
DTEND;VALUE=DATE:20210409
DTSTAMP:20260420T092758
CREATED:20210118T092126Z
LAST-MODIFIED:20210410T092336Z
UID:18213-1617753600-1617926399@marketing.com.au
SUMMARY:MarketingProfs B2B Forum Online
DESCRIPTION:2 days | 5 keynotes |40+ sessions \nEvery year our programming team works with leading B2B marketers to develop a program that covers everything B2B marketers need to know (from the latest tactics to strategies that stand the test of time) to succeed today… and into the future. \nWe also understand that watching from your living room is entirely different than being face-to-face in a session room. Our Watch Party with Q&A format is designed to give you the education you expect\, with live access to the speakers\, in a format that won’t leave you in a state of screen fatigue.
URL:https://marketing.com.au/event/marketingprofs-b2b-forum-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210324
DTEND;VALUE=DATE:20210326
DTSTAMP:20260420T092758
CREATED:20210214T095704Z
LAST-MODIFIED:20210410T092337Z
UID:18522-1616544000-1616716799@marketing.com.au
SUMMARY:Digital Marketing World Forum #DMWF North America 2021
DESCRIPTION:Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies\, Virtual Reality\, Artificial Intelligence\, Influencer Marketing\, UX\, CX\, eCommerce\, Content Marketing\, Data\, Analytics\, and Mobile\, this conference is not to be missed. \nWith a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights\, networking\, and discussion from leading global brands \n#DMWF North America prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks. \nThis fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office. \nThe agenda will focus on supporting marketers to tackle the challenges you’re facing\, to inspire and share practical advice to help our community to plan\, implement and execute new strategies to impact their campaigns for the future. \n#DMWF North America is free to attend and will be exclusively for the community of Senior Marketing Professionals within America and surrounding regions. \nThis online event will be running on an application model to uphold the seniority of our #DMWF attendees.
URL:https://marketing.com.au/event/digital-marketing-world-forum-dmwf-north-america-2021/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,eCommerce,Marketing,Online,SEO,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260420T092758
CREATED:20210321T111630Z
LAST-MODIFIED:20210410T092338Z
UID:18803-1616313600-1616346000@marketing.com.au
SUMMARY:Future Proof Your Business in the Digital Age
DESCRIPTION:On the back of the 2019/2020 nationwide successful event series\, NatWest & Luv4 Marketing are proud to deliver its signature programme ‘The Marketing Masterclass’. \nDesigned to provide your business with a detailed marketing roadmap to success\, you will receive 6 workshops where you will learn the skills to deliver a detailed marketing roadmap for your business\, building strategy on top of strategy\, growing the lead funnel in a systematic way. \nEspecially in Today’s world\, Digital Marketing is now the forefront of business growth. There isn’t a business that doesn’t want more leads or want to rank high on Page 1 of Google\, above their competitors\, for all the search terms that will drive sales. \nIn this series\, you will learn how to place your business in front of your target audience across multiple strategies. \nBy attending you will also receive a suite of eLearning supported material via the Luv4 Marketing dashboard. \n  \n\n\nSession 1: The Plan\n11th of February\nThe plan covers knowing your numbers\, checking site speed\, website audit and using existing numbers and audits to set new goals. This is where the users create a ‘Game Plan’. \n  \nSession 2: Website Event\n25th of February\nSetting Up Your Website For Unlimited Lead Generation \n  \nSession 3: Lead Generation Event\n11th of March\nBuilding Targeted Lead Generation Systems That Run Themselves \n  \nSession 4: Paid Advertising Event\n25th of March\nCreating Multi-Channel Lead Campaigns That Work\n  \nSession 5: Social Media & CRM Event\n8th of April\nUsing Social Media Channels To Drive Leads Into Sales \n  \nSession 6: Taking Your Business To The Next Level\n22nd of April\nHow To Build The Turn Key Marketing Solution \n\n\n 
URL:https://marketing.com.au/event/future-proof-your-business-in-the-digital-age/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210316
DTEND;VALUE=DATE:20210318
DTSTAMP:20260420T092758
CREATED:20210214T093337Z
LAST-MODIFIED:20210410T092340Z
UID:18515-1615852800-1616025599@marketing.com.au
SUMMARY:MarTech: Free\, Expert-Led Training For Senior Marketers
DESCRIPTION:The events of 2020 were the catalyst for\, among other things\, profound and permanent changes in customer behavior. Seamless digital experiences\, contextually relevant messages and offers\, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises. \nRapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got their start. \nMarketers at those brands are turning to industry experts\, peers and solution providers for education (and inspiration) that will enable them to implement marketing technologies and practices that satisfy customer demands. \nJoin us online for FREE\, March 16-17\, to unlock two days of actionable tactics and proven strategies\, empowering\, forward-thinking keynotes\, and engaging events designed to grow your professional network. \nExpert-led sessions will focus on evolving customer behavior and the implications for marketers and marketing operations. After attending\, you’ll be able to: \n\nUse CDPs to enable a data-driven culture and decisions\nEmploy attribution and predictive analytics technology to understand what’s attracting customers to your company or brand\nAchieve efficiencies with asset management\, project management and workflow technologies\nMaximize the expanding capabilities and uses of marketing automation\nContinue your learning initiatives\, engage with solution providers\, and connect with the marketing technology community — all for free\, and all from the comfort of your own computer.
URL:https://marketing.com.au/event/martech-free-expert-led-training-for-senior-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210311
DTEND;VALUE=DATE:20210312
DTSTAMP:20260420T092758
CREATED:20210124T045325Z
LAST-MODIFIED:20210410T092340Z
UID:18282-1615420800-1615507199@marketing.com.au
SUMMARY:Programmatic Summit 2021
DESCRIPTION:Into its 8th year\, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry\, and we’re delighted to announce that the Programmatic Summit takes place in March 2021\, Sydney. \n  \nThe unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards automated buying and selling of ad inventory\, brands\, agencies\, publishers and ad tech vendors need to ensure they are across the industry trends\, challenges\, and opportunities that underpin the programmatic market. \n  \nProgrammatic advertising enables greater marketing performance\, transparency\, and ROI for marketing budgets. However despite the huge opportunity that programmatic promises\, there is a significant knowledge gap and in some cases misunderstanding surrounding the topic. Join the sharpest minds in the industry at the Programmatic Summit 2021\, Australia & New Zealand’s #1 programmatic advertising conference. \n  \nTopics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
URL:https://marketing.com.au/event/programmatic-summit-2021/
LOCATION:Hyatt Regency Sydney\, 161 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210309
DTEND;VALUE=DATE:20210310
DTSTAMP:20260420T092758
CREATED:20210214T082325Z
LAST-MODIFIED:20210410T092341Z
UID:18497-1615248000-1615334399@marketing.com.au
SUMMARY:Customer Journey Maps for Marketers: Understand\, Deliver\, and Exceed Expectations
DESCRIPTION:The process of journey mapping is powerful. \nIt gives you an understanding of your customers’ journey. What brought them to you. What motivates them. What scares them. And how your organization can address those desires and hesitations with empathy and understanding at each touchpoint. \nWith 10 bite-sized lessons\, designed for marketers by marketers\, this Master Class will demystify the mapping process. After you’ve completed all of the lessons\, you’ll have a visual representation of your customer journey that you can use to create an experience that is truly customer-centric. \nYou have multiple ways to complete the lessons and earn your certificate of completion: \n\nAttend all of the Watch Parties\nAttend some Watch Parties and complete the rest of the lessons on-demand\nWatch all of the lessons on-demand (starting March 9) when it works for you\n\n\n\nMaster Classes are designed to give you the very best online learning experience with: \n\nAccess to live viewing parties with Q&A\, so you can stay focused and ask the instructor any questions that come up along the way\nComprehensive step-by-step instruction (exactly what you need: no more\, no less)\nBite-sized lessons so you can stop and start on your schedule\nHigh quality audio (because there’s nothing more distracting than echoes!)\, crisp video\, and stellar graphics\nA certificate of completion to proudly showcase to your boss (or future boss) that you’ve mastered marketing strategy\n\n\n\n\nWHAT YOU’LL LEARN\nThe Master Class lessons are broken down into bite-sized chunks to make learning (and retaining what you learn) easy. \n\n\n\n\n\n\n\nCustomer Experience Goes Beyond Marketing\nYour customer’s journey is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey. See your business from your customer’s point of view. \n LENGTH: 15 minutes\n\n\n\n\n\nDetermine Your Goals\nA map is all about getting somewhere! In this lesson\, you’ll determine the goals of both your brand and your customers. \n LENGTH: 15 minutes\n\n\n\n\n\nGet the Right Data\nDiscover how to utilize your marketing and customer experience data\, feedback from customers\, and input from employees to see things from your customer’s perspective. \n LENGTH: 15 minutes\n\n\n\n\n\nStages of the Journey\nEach customer’s journey is unique\, but every customer journey includes certain stages. Learn what typical stages you can use to build your journey map. \n LENGTH: 15 minutes\n\n\n\n\n\nThinking/Feeling/Doing: Customer Actions and Experiences\nDiscover what your customers are actually experiencing as they travel through their journey with your brand. \n LENGTH: 15 minutes\n\n\n\n\n\nChannels\, Touchpoints\, and Moments of Truth\nDo you know what channels are more important to your customers? Understanding these interactions help define the moments where you can have the biggest impact. \n LENGTH: 15 minutes\n\n\n\n\n\nPain Points & Opportunities\nWhat are the barriers that can stop your customer from progressing at each stage and touchpoint? Areas of friction. Roadblocks. Points where customers get stuck or frustrated. \n LENGTH: 15 minutes\n\n\n\n\n\nBusiness Goals & KPIs\nCustomer journey maps should drive results! You’ll learn to define these outcomes and assign appropriate KPI’s to deliver on them. \n LENGTH: 15 minutes\n\n\n\n\n\nLeading Actionable Outcomes\nYour journey map will show you where improvements are needed. In this lesson\, you’ll learn how to drive those improvements with cross-functional support\, coalition building\, and marketing leadership. \n LENGTH: 15 minutes\n\n\n\n\n\nYou Have Your CJM! Now What?\nYour Customer Journey Map is a tool. Discover how you can use it now and into the future to drive change\, improve your customer communications\, and create better customer experiences? \n LENGTH: 15 minutes
URL:https://marketing.com.au/event/customer-journey-maps-for-marketers-understand-deliver-and-exceed-expectations/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210225T173000
DTEND;TZID=Australia/Melbourne:20210225T203000
DTSTAMP:20260420T092758
CREATED:20210124T041322Z
LAST-MODIFIED:20210410T092341Z
UID:18263-1614274200-1614285000@marketing.com.au
SUMMARY:Grill The Marketer
DESCRIPTION:YOU have questions about marketing – come and put them to us. All welcome.\n\n\n\n\n\n\n\nFrom senior marketers\, to business owners and managers\, and marketing students – if you have marketing questions come and ask them. \nNo pitches\, no PowerPoint pressos\, no upsells. Just our marketing brains directed to your challenge. \nClay & Carma (AKA The Marketer) will let you grill them\, and of course – there’ll be booze\, nibbles and prizes. Media badass Melissa Bowen of ThinkBox Media will be our MC\, keeping it classy. \nSometimes we even bring along a special guest from the industry! \nYou’ll love Henry Summer (our Venue Sponsor) and enjoy the informal vibes while we help YOU on the aspects of marketing you’re stuck on\, PLUS have a great time doing it.
URL:https://marketing.com.au/event/grill-the-marketer/
LOCATION:Henry Summer\, 69 Aberdeen St\, Northbridge\, WA\, 6003\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210224T120000
DTEND;TZID=Australia/Melbourne:20210224T180000
DTSTAMP:20260420T092758
CREATED:20210124T041607Z
LAST-MODIFIED:20210410T092342Z
UID:18267-1614168000-1614189600@marketing.com.au
SUMMARY:Digital Marketing Bootcamp (Online)
DESCRIPTION:The digital landscape is moving at lightning speed and every industry has been affected. Understanding how it works is essential for everyone – from retail to brands and agencies. \nHas your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up\, and handle all things digital on your own? Then this bootcamp is for you! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass. \nThis activity-driven class will equip you with tips and strategies on how to create the digital marketing strategy that best suits your business and leave you with the tools to get started.
URL:https://marketing.com.au/event/digital-marketing-bootcamp-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210227
DTSTAMP:20260420T092758
CREATED:20210118T081336Z
LAST-MODIFIED:20210410T092342Z
UID:18196-1614124800-1614383999@marketing.com.au
SUMMARY:The Virtual Martech Summit #VirtualMarTech
DESCRIPTION:With new outlooks\, marketing trends\, and advanced technology in emerging industries\, it’s important to explore how these developments have impacted our existing circumstances and ever-changing economy. We invite you to join us at The Virtual MarTech Summit: APAC to discuss what the fundamentals are for the long term and\, most importantly\, learn to how to sustainably take this momentum of innovation to the next level. \n\nOur 7th edition will be a LIVE three-day summit that will focus on 3 MAIN VERTICALS: B2C\, BFSI (Banking\, Financial Services & Insurance)\, and B2B. 50+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in AI\, data analytics\, machine learning\, content marketing\, digital privacy\, and targeted marketing. Digital agility is no longer optional; it’s a defining competitive advantage.
URL:https://marketing.com.au/event/the-virtual-martech-summit-virtualmartech/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210226
DTSTAMP:20260420T092758
CREATED:20210118T085830Z
LAST-MODIFIED:20210410T092342Z
UID:18209-1614124800-1614297599@marketing.com.au
SUMMARY:Digital Marketing for Financial Services
DESCRIPTION:GROW YOUR BOTTOM LINE\, RESPOND TO CHANGING CONSUMER DEMANDS\, REINFORCE YOUR BRAND’S COMPETITIVE ADVANTAGE! \n\nDive into our engaging agenda and gain expertise from speakers representing industry thought leaders and award-winning brands\, including Wells Fargo\, Northern Trust\, HSBC\, BMO Harris\, U.S. Bank\, Edward Jones and more! \nTake advantage of this one-stop\, two-day\, virtual event and acquire all of the information you need to drive conversion\, create loyalty\, and maintain your competitive edge in an increasingly complex financial services sector. Join thought leaders\, experts and professionals for an in-depth idea exchange and get tips to enhance your digital marketing efforts. \n\nDiscover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve. And how they’re implementing crucial insights to maximize digital ROI and drive brand engagement. Learn how to execute proven strategies by examining challenging case studies and observing exclusive panel discussions. Engage with 40+ senior digital marketing leaders and benchmark your marketing plans against them.
URL:https://marketing.com.au/event/digital-marketing-for-financial-services/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210210T183000
DTEND;TZID=Australia/Melbourne:20210210T210000
DTSTAMP:20260420T092758
CREATED:20210124T043838Z
LAST-MODIFIED:20210410T092343Z
UID:18276-1612981800-1612990800@marketing.com.au
SUMMARY:Marketing your Business in 2021
DESCRIPTION:Are you ready to dive into 2021 with a clear\, actionable marketing strategy for your business? \nAre you already feeling lost and overwhelmed on where you should be spending your time? \nWould you like to learn more about the marketing trends for 2021 but don’t know where to start? \nWe have said goodbye to 2020. However the global pandemic left a huge impact on businesses so our next Love What You Do Event will be covering all things marketing in 2021 and how to take this new year by storm! \nWhat we’ll be covering: \n\nWhat’s changed in the business market\nWhat trends you’ll see in social media in 2021\nDeveloping a strong community to grow your business\nWhat you need to consider when up-leveling your marketing game in 2021\nHow to implement the right strategies and\nHow to take aligned action to achieve marketing goals for your niche.\n\nLet us introduce you to our wonderful Guest Speakers: \nHAYLEY PETERS & KATY – CO-FOUNDERS OF OH MY DIGITAL \nThe two beautiful ladies Hayley and Katy will be joining us to share all the about the 2021 marketing landscape.  \nOh My Digital Agency is like your work wife; easy to work with\, ready to listen to your problems and give knowledgeable advice when you need it.\nWe stay on the pulse of digital marketing trends so you don’t have to. We love a cheeky pun\, chocolate\, dogs & empowering businesses to nail their digital marketing with no-BS advice and strategy. \nKaty is the content queen and brand voice chameleon who uses her storytelling skills to connect businesses with their dream customers. She’s worked across a wide range of industries including non-profit\, fashion and tech. Today she helps small businesses and start-ups build their brand online and grow their business through digital marketing. She loves dogs\, coffee and trap music (in no particular order). \nHayley is the pro at strategy\, big ideas and data. She has been working in the marketing industry for over 10 years\, mainly in the retail and agency space\, specialising in digital marketing. Her passion for coming up with unique strategies for small businesses and startups to implement and use to build their businesses makes her a unique part of the Oh My Digital team. Her other loves include her cocker spaniel\, horror movies\, red wine and her ridiculous pink Toyota Yaris. \nBetween us we have 15+ years experience in marketing\, communications\, journalism and digital spanning across a range of industries including non-profit\, retail\, automotive\, professional services and startups. \nSUKI VAN KOEVERDEN – FOUNDER OF ORIGAMI GLOBE \nOrigamiGlobe was born in 2015 when Chief Competition Nerd\, Suki van Koeverden quit her corporate travel job to pursue her passion for creating compelling competitions.\nHaving worked with big brands like AAMI\, Allianz\, Disney\, Coles\, Pepsi and Woolworths on nation-wide and international consumer competitions and marketing campaigns\, Suki learnt a LOT about what it takes to run an effective competition that converts and loves showing businesses how to put competitions to work growing engaged and relevant audiences that become loyal\, paying customers. \nIn 2020\, Suki expanded her services to offer marketing coaching designed to help purpose-driven and passion-led business owners find their marketing voice and put their meaningful marketing efforts on cruise control. \nCLAIRE HEPBURN – BRAND STRATEGIST AND FOUNDER OF FLAMINGO CREATIVE \nClaire is the Founder and Brand Strategist at Flamingo Creative and will be joining us to share how important it is to build an exciting\, consistent and meaningful brand in 2021\, and how branding can help you stand out in the market. \nFlamingo Creative is a branding and design house helping small to medium-sized businesses tell their story and connect with their people. Claire started Flamingo Creative in 2017 to pursue her dreams of helping small business owners stand out\, achieve their goals and do things on their own terms. Having spent the majority of her career working within marketing teams in a range of industries\, she realised that she has a passion for listening to her customers and their story\, and translating that into innovative brand strategies and creative visual identities. Claire is also passionate about educating small business owners about the power of branding and how they can use branding strategies to take their business to the next level. \nBuilding a brand is much more than just your logo. Branding gives your business an identity and personality that makes your business memorable and encourages your audience to buy from you. It’s knowing exactly who you are and what you stand for\, and who your customers are and how to talk to them. This\, paired with a creative visual identity\, elevates brands and helps them to stand out from the crowd. \nINCLUDED IN YOUR TICKET: \n\nWelcome drink upon arrival\nDelicious finger food to nibble on\nConnection time with like-minded people\nVisualisation to have you feeling confident and excited for 2021\n\nGrab your ticket now and let’s connect! \nWe can’t wait to see you! \nMEET YOUR HOST  \nCHRISTINE CORCORAN – BUSINESS MINDSET COACH\, SPEAKER & PODCAST HOST OF THE NEXT LEVEL LIFE  \nChristine Corcoran specializes in helping heart-centered entrepreneurs overcome self-sabotage\, and up-level their mindset so they can create the business and life of their dreams. She is passionate about seeing people succeed\, reaching their fullest potential and creating an amazing business doing what they love! Christine is a Qualified Master NLP Practitioner\, Behavioural Profiler\, Hypnotherapist & Leadership & Executive Business Coach. \nChristine hosts a weekly podcast for heart-centered entrepreneurs who want to up-level their motivation\, mindset\, and business\, called The Next Level Life Podcast. \nThe Love What You Do Collective Events brings genuine heart-centered people together to talk about life\, business\, and empowerment. Real and relatable conversations designed to uplift and inspire\, connect\, and share so we can expand our circle of influence and make life-long friends.
URL:https://marketing.com.au/event/marketing-your-business-in-2021/
LOCATION:Queensland\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210128T180000
DTEND;TZID=Australia/Melbourne:20210129T040000
DTSTAMP:20260420T092758
CREATED:20201222T035943Z
LAST-MODIFIED:20210118T073243Z
UID:17982-1611856800-1611892800@marketing.com.au
SUMMARY:All New Digital Virtual Summit
DESCRIPTION:So many speakers on “the speaker circuit” just recycle their talks and decks. Not at this event! We have gathered an internationally renowned panel of speakers on the cutting edge of their respective fields of expertise. All speakers come from the trenches to give you hands-on information you can use right away. \nWe asked them one simple thing. \n“Speak about your latest learnings in Online Marketing. No old stuff!” \nThey will tell you the NEWEST approaches that have worked for them. Tips and tricks that will serve you to improve your marketing skills for 2021 and beyond. \n“How to Maximize Link Equity Faster Than Google Says is Possible” \n“An Introduction to Python and Machine Learning for Technical SEO” \n“The Art of Crawling: Getting the most out of Crawl and Index Budget” \n“Expand your business by entering new markets: how international SEO works today” \n… and more exciting Online Marketing strategies with the focus on SEO & Content await you. \nOur panel of speakers contains internationally renowned digital marketers from all over the world like Nick Eubanks (Founder FTF and TTT & serial entrepreneur)\, Bastian Grimm (Managing Director Peak Ace Agency from Berlin)\, Olivia Smith (Head of Digital PR\, Digitaloft) \, Cody West (Founder Assisted Reach)\, Kevin Indig (Head of SEO\, G2)\, Mare Hojc (Founder AN Digital\, serial entrepreneur)\, Ruth Everett (Tech SEO\, DeepCrawl).
URL:https://marketing.com.au/event/all-new-digital-virtual-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,SEO,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210112T140000
DTEND;TZID=Australia/Melbourne:20210112T150000
DTSTAMP:20260420T092758
CREATED:20201222T041044Z
LAST-MODIFIED:20210118T073244Z
UID:17988-1610460000-1610463600@marketing.com.au
SUMMARY:How to Move From Pitching Products to Marketing Your Point of View
DESCRIPTION:Join April Dunford Backstage for a lively 20-minute “how-to” presentation\, followed by 40 minutes of Q&A\, to discover how to develop a “Point of View” narrative that will give your prospects and customers a clear way to think about their choices in the market\, and make it clear that your brand is the superior choice. \nIn this follow-up to April Dunford’s B2B Forum Online keynote\, Positioning in Crowded Markets: How to Make Any Product Obviously Awesome\, she’ll dive deeper into the “how-to’s” of product positioning. (You don’t need to have attended the keynote to benefit from this webinar.) \nIn 20 jam-packed minutes\, April will show you how to build a “Point of View” narrative to help overwhelmed customers and prospects understand their choices in the market\, while positioning your offerings as the superior option. \nFollowing the presentation\, April will open up the floor for 40 minutes of Q&A. \nYou’ll learn: \n\nHow positioning forms the underpinning of a good Point of View narrative\nHow to structure a narrative around your Point of View that helps customers make informed purchase choices\nHow to execute on that Point of View across both sales and marketing
URL:https://marketing.com.au/event/how-to-move-from-pitching-products-to-marketing-your-point-of-view/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Copywriting,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201216T190000
DTEND;TZID=Australia/Melbourne:20201216T203000
DTSTAMP:20260420T092758
CREATED:20201115T093435Z
LAST-MODIFIED:20210118T073244Z
UID:17661-1608145200-1608150600@marketing.com.au
SUMMARY:Digital Marketing for Small Business
DESCRIPTION:Sign up for this class if you are a small or medium business owner\, or want to expand your knowledge and understanding of: \n– Social Media Marketing \n– Email Marketing \n– Google Ads \n– SEO \n– Reputation Management \n– Content Production \n– Website Optimization \n– ADA / Accessibility for Websites \n– Inbound Marketing \n– Lead Generation \n– Much more \nIf you have made it your goal for 2020/2021 to grow your business or become a digital marketing expert\, this free course is the best way to get started! \n\n\nAbout Your Host: \nCarlos Zuluaga is an entrepreneur\, digital marketing enthusiast\, and educator. For the past 10 years\, he has become the go-to speaker and teacher for organizations like the American Marketing Association\, PPAI Expo\, Florida Restaurant Lodging Association\, Greater Hollywood Chamber of Commerce\, Greater Fort Lauderdale Chamber of Commerce\, Hallandale Beach Chamber of Commerce\, Dania Beach Chamber of Commerce\, and other business organizations\, especifically in South Florida. \nOwner of multiple businesses\, Carlos knows that it takes to take an idea from start to finish\, and what is even better\, how to grow it into a successful venture through marketing\, innovation and technology.
URL:https://marketing.com.au/event/digital-marketing-for-small-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Graphic Design,Marketing,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201211T113000
DTEND;TZID=Australia/Melbourne:20201211T170000
DTSTAMP:20260420T092758
CREATED:20201115T095006Z
LAST-MODIFIED:20210118T073331Z
UID:17673-1607686200-1607706000@marketing.com.au
SUMMARY:Marketing Planning Friday Forum
DESCRIPTION:The year will be winding down and many of your “plans” will involve eggnog and fruitcake (or not?). But if you can find it within yourself to get even the most basic 2021 marketing plans started before you break for holiday cheer\, you’ll thank yourself on the other side. Sponsored by ZoomInfo. \nJoin us for our Marketing Planning Friday Forum for a step-by-step guide on creating marketing plans that are meaningful\, flexible\, and accountable. \nRegister to attend and you’ll get three educational sessions\, live Q&A\, and resources. \nCan’t make it on December 11? Don’t worry. Sign up and you’ll receive on-demand access for 90 days after the event.
URL:https://marketing.com.au/event/marketing-planning-friday-forum-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T153000
DTEND;TZID=Australia/Melbourne:20201208T203000
DTSTAMP:20260420T092758
CREATED:20201115T092527Z
LAST-MODIFIED:20210118T073332Z
UID:17655-1607441400-1607459400@marketing.com.au
SUMMARY:The Virtual MarTech Exchange Summit
DESCRIPTION:Welcome to The Virtual MarTech Exchange Summit where industry thought leaders and pioneer service providers come together. \nWe will be discussing the MarTech pain-points and where the future holds for a re-emergence post-COVID strategy. The pandemic has left businesses dramatically improving their digital agility and savviness as they face an ever-increasing online world\, which leaves many asking how future ready are we? \nJoin us at the event\, where we will cover digital revolution and MarTech innovation through topics of AI and data\, digital content personalisation\, customer experience design and strategy\, digital transformation and engagement.
URL:https://marketing.com.au/event/the-virtual-martech-exchange-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201208T030000
DTEND;TZID=Australia/Melbourne:20201208T170000
DTSTAMP:20260420T092758
CREATED:20201115T094110Z
LAST-MODIFIED:20210118T073333Z
UID:17667-1607396400-1607446800@marketing.com.au
SUMMARY:The Gartner Top Marketing Predictions for 2021 and Beyond
DESCRIPTION:Predicting the future during unprecedented global change has never been more difficult. Yet\, the need for vision\, innovation and transformation has never been more pronounced. COVID-19 reshaped the lives of customers and employees\, demands on businesses and brands\, and the landscape in which we operate. This complimentary webinar projects a future of marketing based on a present filled with uncertainty.
URL:https://marketing.com.au/event/the-gartner-top-marketing-predictions-for-2021-and-beyond/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201203T180000
DTEND;TZID=Australia/Melbourne:20201203T190000
DTSTAMP:20260420T092758
CREATED:20201115T092041Z
LAST-MODIFIED:20210118T073334Z
UID:17651-1607018400-1607022000@marketing.com.au
SUMMARY:Advertising Week Briefings: 5 Things in Sports
DESCRIPTION:n partnership with Advertising Week APAC\, and Pause Festival\, this month we will be diving into the fascinating and challenging world of Sports Marketing: \nAdvertising Week Briefings 5 Things: Sports.  \n\nLiz Kozmevski – Senior Manager of Marketing at Australian Grand Prix Corporation. Building brands and meaningful connections through data and insights is at the core of everything Liz does. As a marketing leader\, Liz has worked on global brands in sport\, major events and tourism in Australia and the USA\, developing award winning campaigns for the likes of Hilton. At the Australian Grand Prix Corporation\, Liz oversees the marketing and audience strategy for two world class sporting brands and events\, the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix.\nDavid Currie – Head of Partnerships Sales for Melbourne City FC. David is responsible for driving commercial value for partners\, inspiring fans to [re]discover brands through a new lens by developing integrated campaigns and creating more impactful experiences. David joined Melbourne City FC in 2019\, from Seven West Media where he was responsible for leading media partnerships for some of the networks key brands\, and prior\, spent several years at the BBC developing global ad funded content solutions for the likes of Top Gear\, BBC Sport\, and BBC.com. A native of Scotland\, David has worked with some of the most highly regarded brands in the US\, UK and Aus. He is a Marketing Academy Scholar\, and sits on the club commercial group for the A-League.\n\nAdvertising Week Briefings 5 Things is presented by Lucio Ribeiro\, marketing consultant and RMIT and Deakin Lecturer of Market Insights\, Digital Marketing and A.I.\, the Advertising Week Briefings: 5 Things\, are monthly sessions where experts in different categories and verticals respond to five questions about their industry. \nPacked with category insights and educative content\, these sessions are ideal for: \n\nfuture leaders looking to understand category dynamics\nbrand managers\ntechnology professionals\nmarketers and agencies\n\nCome along for an evening full of exclusive and remarkable opportunities to learn.
URL:https://marketing.com.au/event/advertising-week-briefings-5-things-in-sports/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201124T080000
DTEND;TZID=Australia/Melbourne:20201125T170000
DTSTAMP:20260420T092758
CREATED:20200804T102710Z
LAST-MODIFIED:20201010T112001Z
UID:16360-1606204800-1606323600@marketing.com.au
SUMMARY:IoT Tech Expo Europe 2020
DESCRIPTION:Europe’s leading IoT Event will bring together key industries from across the globe for 2 days of top level content and discussion. Introducing and exploring the latest innovations within the Internet of Things and covering Manufacturing\, Transport\, Health\, Logistics\, Government\, Energy and Automotive\, this conference is not to be missed. \n5 co-located events. 21 conference tracks. 8\,000 attendees. 500+ speakers. 300+ exhibitors. \nArriving in Amsterdam on the 24-25 November 2020\, the Europe event will host 5 co-located events covering IoT\, 5G\, AI \, Big Data\, Cyber Security\, Cloud and Blockchain\, with 8\,000 attendees expected to attend including IT decision makers\, developers & makers\, OEM’s\, government and council officials\, automotive exec’s\, operators\, technology providers\, investors\, venture capitalists and many more. The IoT Tech Expo will showcase the most cutting edge technologies from more than 300 exhibitors and provide insight from over 500 speakers sharing their unparalleled industry knowledge and real-life experiences. \nThis year’s agenda will highlight the most innovative advancements in technologies which are affecting IoT. There will be case studies and dedicated tracks covering the entire Internet of Things ecosystem including Smart Transport & Cities\, Developing for the IoT\, Connected Industry\, Enterprise IoT Solutions\, Smart Buildings & Energy\, Data Analytics for AI & IoT and IoT Innovations & Solutions. \nKey topics examined include: Digital Transformation\, Data Analytics\, IIoT & Smart Manufacturing\, Connected Environments\, Developing for the IoT\, Process Optimisation\, Sensor Deployment\, Connectivity Considerations\, 5G & Future Connectivity\, Security & Standards\, Cloud Computing\, Autonomous Transportation\, Device & Asset Management\, Connected Fleets & Smart Logistics\, R&D\, Smart Energy & Enterprise Sustainability\, Industry Collaborations & more.
URL:https://marketing.com.au/event/iot-tech-expo-europe-2020/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T100000
DTEND;TZID=Australia/Melbourne:20201117T110000
DTSTAMP:20260420T092758
CREATED:20201010T092527Z
LAST-MODIFIED:20201017T043442Z
UID:17166-1605607200-1605610800@marketing.com.au
SUMMARY:Educational webinar: Converting visitors to leads
DESCRIPTION:On 17th November\, Zoho’s hosting a free\, educational webinar on how to convert website visitors to leads. You’ll learn best practices for optimizing webforms and CTAs in order to maximize the number of visitor conversions on your site. Join to get a better understanding of various business topics and learn how to run your business more efficiently. This webinar series on website basics is strictly educational and the topics change every week. \nWhy attend: \n\nLearn easy to-replicate\, step-by-step processes to optimize webforms and CTAs.\nLearn basics and best practices for using website analytics to increase conversion rates.\nAsk questions and receive answers in real-time.
URL:https://marketing.com.au/event/educational-webinar-converting-visitors-to-leads/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T080000
DTEND;TZID=Australia/Melbourne:20201119T170000
DTSTAMP:20260420T092758
CREATED:20201010T111155Z
LAST-MODIFIED:20201010T112001Z
UID:17203-1605600000-1605805200@marketing.com.au
SUMMARY:Digital Summit At Home
DESCRIPTION:Join us for this 3-day\, fully interactive online event with awesome learning and networking opportunities brought right to your living room\, office or wherever you choose to join. \n\n\nMore than 30 practical sessions over 3 days! Topics include:\n\n\n\n\n\n\n\n\nThis is Marketing: A live Q&A with Seth Godin\nWho’s Looking at You: Effective Social Media Reporting to Better Understand Your Audience\nDon’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success\nContent Promotion Tactics for Links\, Leads and Likes\nMarketing to the CFO: The Way Back to Value for Marketers\n#BrandTwitter: Become Worth Following on Twitter\nSocial Media & The Age Of Uncertainty\nHow to Go From a Regular Brand YouTuber to a COOL Brand YouTuber\nAdvanced Email Marketing: Tactics to Build Robust Email Programs\nThe Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience
URL:https://marketing.com.au/event/digital-summit-at-home-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201117
DTEND;VALUE=DATE:20201120
DTSTAMP:20260420T092758
CREATED:20200804T101930Z
LAST-MODIFIED:20201010T112001Z
UID:16358-1605571200-1605830399@marketing.com.au
SUMMARY:DigiMarCon Latin America 2020 Online
DESCRIPTION:Do you want to be successful in digital marketing? Then you shouldn’t miss DigiMarCon Latin America 2020!\nDigiMarCon Latin America 2020 is your chance to …\n\n\nHear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nDigiMarCon Latin America 2020 Digital Marketing\, Media and Advertising Conference will take place November 17th to 19th\, 2020\, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Latin America 2020’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nDigital Strategy\nWeb Experience Management\nUsability / Design\nMobile Marketing & Retargeting\nCustomer Engagement\nUser Acquisition\nSocial Media Marketing\nTargeting & Optimization\nVideo Marketing\nData Science & Big Data\nWeb Analytics & A/B Testing\nEmail Marketing\nContent Marketing\nConversion Rate Optimization\nSearch Engine Optimization\nPaid Search Marketing\nGeo-Targeting\nPredictive Analysis & Attribution\nGrowth Hacking\nConversion Rate Optimization\nGrowth Marketing Tools\nMarketing & Sales Automation\nSustainable Growth Strategies\nProgrammatic Advertising
URL:https://marketing.com.au/event/digimarcon-latin-america-2020-online/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
END:VCALENDAR