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UID:15845-1601319600-1601321400@marketing.com.au
SUMMARY:Writing Compelling Creative Briefs for Better Advertising
DESCRIPTION:In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target\, inspiring and drives business objectives. \nWe will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable. \nWe will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve\, when. \n\n\nTakeaways\n\nWhat are the essential elements of a creative brief\nWhere to find the information needed to complete the essential elements\nHow to write those elements in a clear succinct way\nWhen to involve others in the process of writing the brief
URL:https://marketing.com.au/event/writing-compelling-creative-briefs-for-better-advertising/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Graphic Design,Market Research,Marketing,Online
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