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SUMMARY:APG presents Battle of Big Thinking at Vivid
DESCRIPTION:Trust has been linked to every business and every kind of human emotion. But how does it connect to modern life? \nIs it tangible? Is it intangible? Does it live in institutions\, in people\, in leaders\, in brands? or is it up to every individual to decide. \nIs Australia a nation that has been taught not to trust? To only offer it as the ultimate reward. Have we been taught to start from distrust\, to be more cynical and to always expect someone or something to let us down? Or are we more tolerant and expecting of trust breaches? Can they still break a deal? Once trust is lost can it ever be truly regained? Or does it even exist anymore? \nIn today’s modern world\, standards are in flux and everything has become more movable\, more flippant and more transient. That means key values that guide business are shifting too. They are eroding and also being redefined with the way brands and business work. In this climate is it naïve to hope that trust will remain a key guiding principle of how we engage and how we operate? \nGrappling with the question “has trust left the building?” will be tricky. It will take the most trusted and brilliant minds around to provoke\, to debate\, to convince and to put forward a credible and trustworthy point of view. \nCome along and listen for yourself at The Battle of Big Thinking\, an APG event at Vivid Sydney this June. \nDiving into the trust fray will never be this much fun again. \nThis event is being held in partnership with Powered\, a division of Nine Entertainment. \n2019 Speakers\n\nLisa Davies\, Editor\, Sydney Morning Herald\nCarl Ratcliff\, Chief Strategy Officer\, DDB\, Sydney\nPeter Fray\, Co-Director at Centre for Media Transition\, University of Technology Sydney\nKate Smither\, Chief Strategy Officer & APG co-Chair\, Publicis Communications\nFran Clayton\, Chief Strategy Officer\, McCann Australia\nDavid Warren\, Group Strategy Director\, BMF\n\n 
URL:https://marketing.com.au/event/apg-presents-battle-of-big-thinking-at-vivid/
LOCATION:Australia
CATEGORIES:Advertising,Marketing,Sydney
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