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DTSTART;VALUE=DATE:20260203
DTEND;VALUE=DATE:20260204
DTSTAMP:20260513T141735
CREATED:20251026T112532Z
LAST-MODIFIED:20251231T075749Z
UID:27155-1770076800-1770163199@marketing.com.au
SUMMARY:Getting to Better Briefs. Lessons from Australian Marketing Leaders
DESCRIPTION:Pieter-Paul von Weiler and Matt Davies from BetterBriefs will discuss the common pitfalls of marketing briefs and offer practical advice for how to get to better briefs and briefings.
URL:https://marketing.com.au/event/getting-to-better-briefs-lessons-from-australian-marketing-leaders/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Copywriting,Design,Market Research,Marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260211
DTEND;VALUE=DATE:20260212
DTSTAMP:20260513T141735
CREATED:20251231T001405Z
LAST-MODIFIED:20251231T073704Z
UID:27234-1770768000-1770854399@marketing.com.au
SUMMARY:Marketing for small business workshop
DESCRIPTION:Get ready for an exciting marketing journey brought to you by the City of Mandurah. \nOur Marketing for Small Business Workshop is tailored exclusively for local small business owners in Mandurah. It’s your golden ticket to marketing mastery and business success. \nWe’re all in to empower your business with the knowledge\, skills\, and collaborative networks you need to excel in the dynamic world of marketing. Dive into 8 weeks of immersive marketing training that will change the game for your business. \nHere is what you will learn: \n\nAcquire Mastery of Marketing Fundamentals: Develop a solid foundation in marketing concepts and strategies that will serve as your guiding framework.\nCraft Effective Marketing Plans: Learn how to devise and put into action marketing plans that are finely tuned to address the unique requirements of your business.\nElevate Your Digital Marketing Proficiency: Explore the dynamic areas of social media and online presence to harness their full potential and improve your marketing.\nImprove Your Customer Targeting Skills: Enhance your capacity to precisely identify and engage with your ideal customer base\, ensuring your marketing efforts are finely focused.\nProficiency in Measuring Marketing Performance: Master the art of measuring\, analysing\, and optimising your marketing activities to attain outstanding results and returns.\nLeverage the Power of Networking and Collaboration: Harness the tremendous potential of connecting with local businesses and unlock new opportunities\, partnerships\, and growth prospects that can transform your business landscape.
URL:https://marketing.com.au/event/marketing-for-small-business-workshop/
LOCATION:Dawesville Community Centre\, 2 Woodstock Ave\, Dawesville\, WA\, 6211
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Perth
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260219
DTEND;VALUE=DATE:20260220
DTSTAMP:20260513T141735
CREATED:20251026T112353Z
LAST-MODIFIED:20251026T113212Z
UID:27153-1771459200-1771545599@marketing.com.au
SUMMARY:Privacy & Compliance for Marketers
DESCRIPTION:In today’s digital age\, data plays a crucial role in marketing strategies. However\, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection\, management\, and utilization of data is done in a compliant and ethical manner. \nWith an emphasis on privacy\, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach.
URL:https://marketing.com.au/event/privacy-compliance-for-marketers-4/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260224
DTEND;VALUE=DATE:20260225
DTSTAMP:20260513T141735
CREATED:20260118T072214Z
LAST-MODIFIED:20260121T024806Z
UID:27325-1771891200-1771977599@marketing.com.au
SUMMARY:The Marketing Analytics Symposium Sydney (MASS) 2026
DESCRIPTION:The best marketing decisions are backed by rigorous research. The best research creates real-world impact.\nJoin 150+ marketing researchers and industry leaders at Australia’s only symposium designed for both. Where academic rigour meets business application. \nThe Marketing Analytics Symposium Sydney (MASS)\, in its fifth edition\, is a distinguished annual event hosted by the University of New South Wales Sydney. As the foremost event in the Australian marketing analytics landscape\, MASS is recognised as the most significant gathering of marketing analytics professionals and academics from across the southern hemisphere. \nSet in the iconic International Convention Centre Darling Harbour\, MASS 2026 promises an impressive line-up of keynote and guest speakers. \nThe Challenge We’re Solving\nMarketing analytics research is advancing rapidly. Yet most of that research never reaches the practitioners who could apply it. And most practitioners are making critical decisions without access to the latest evidence-based frameworks. \nYou’re facing budget pressure\, privacy reforms\, and AI integration with limited time to sift through academic literature. You need frameworks that work\, backed by rigorous research\, explained in language you can use Monday morning. \nMASS brings both groups together. Researchers present to audiences ready to implement. Practitioners access evidence before competitors. Both benefit from perspectives they wouldn’t encounter anywhere else. \nFeatured Speakers\nIndustry Leaders:\n\nOmer Shai – Global CMO\, WIX\nKat Warboys – APAC Marketing Director\, HubSpot\nSophie McKay – Head of APAC Marketing\, Notion\nLisa Turnbull – CMO\, Encompass\nLucio Ribeiro – Chief AI & Innovation Officer\, TBWA\n\nWorld-Leading Academics:\n\nProf Bernd Skiera (Goethe University\, European Marketing Academy Distinguished Scholar) – Growing via new vs existing customers: which path wins?\nProf Vijay Viswanathan (Northwestern University) – Why AI works for some firms and fails for others\nProf Thomas Reutterer (Vienna University) – Winning in generative search: How to show up when customers ask ChatGPT instead of Google\nProf Dominik Papies (Tuebingen University) – The dark side of influencer marketing: What the data really shows\nDr Ta-Wei Huang (National University of Singapore) – Personalisation without guesswork: Predicting what works for which customers\n\nProgram Highlights – Tuesday 24 February\nIndustry + Academic Track:\n\nAI-human collaboration – How AI augmentation is reshaping B2B sales and marketing operations\nE-commerce dynamics – Competition strategies\, algorithmic decision-making\, and platform ecosystems\nFirm-level marketing intelligence – Does AI actually drive performance? Turning abstract marketing concepts into actionable data\nLarge Language Models – AI adoption in customer complaints\, content optimisation for generative search\, consumer-facing AI applications\nVisual AI in marketing – How machines perceive visual marketing compared to humans\, video advertisement evaluation\nCustomer relationship management – Intervention personalisation\, incrementality testing\, customer acquisition vs retention strategies\nInfluencer marketing & consumer data – Investment advice on social platforms\, profile inconsistencies\, data breach impacts\n\nPanel Spotlight: “The Metrics That Matter: When Brand Building Pays Off (And When It Doesn’t)”\nDate: Tuesday 24 February 2026\nLocation: International Convention Centre\, Darling Harbour\, Sydney \nWhere marketing decisions meet research evidence.
URL:https://marketing.com.au/event/the-marketing-analytics-symposium-sydney-mass-2026/
LOCATION:International Convention Centre Sydney\, Darling Drive\, Darling Harbour\, NSW\, 2000\, Australia
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Conference,Content Marketing,Copywriting,Data,Design,Digital Marketing,Management,Market Research,Marketing,Presentation,Sydney,Website
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260225
DTEND;VALUE=DATE:20260227
DTSTAMP:20260513T141735
CREATED:20251231T042921Z
LAST-MODIFIED:20251231T073703Z
UID:27273-1771977600-1772150399@marketing.com.au
SUMMARY:CMO Summit 2026
DESCRIPTION:At the CMO Summit\, you will experience a dynamic programme featuring visionary keynote presentations\, real-life case studies and interactive forums delivered by compelling speakers and expert moderators.\n\n\nThe CMO Summit is an invitation-only\, premium forum bringing together leading marketing executives\, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests\, relevant market developments\, and practical\, progressive ideas and strategies adopted by successful pioneers.\n\nThe CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate and partner with relevant agencies and solution providers\, while we connect innovative marketing companies with these chief marketers.
URL:https://marketing.com.au/event/cmo-summit-2026/
LOCATION:InterContinental Sydney Double Bay\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online,Sydney
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