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DTSTART;VALUE=DATE:20240712
DTEND;VALUE=DATE:20240713
DTSTAMP:20260514T162409
CREATED:20240602T065409Z
LAST-MODIFIED:20241006T014601Z
UID:26411-1720742400-1720828799@marketing.com.au
SUMMARY:Marketing Essentials 1 Day Training in Melbourne
DESCRIPTION:This training\, ‘Marketing Essentials’ covers the basics of marketing and are intended not only for people who are new to a marketing role\, but just about anybody in the organisation. A basic understanding of the subject is particularly valuable to people in management\, selling and customer service roles. \nCourse Contents: \nEffective marketing is vital to ensure the survival and growth of any business. It does not matter whether the business is large or small or what products or services the business supplies\, the truth is that effective marketing cannot be ignored and is essential for any successful organisation. \nCourse Topics: \nThis training on\, ‘Marketing Essentials’ will help you understand marketing concepts and how they link to the growth strategy of the business. They will also give you a solid grounding in market analysis and how marketing influences customers. The Marketing Essentials training include: \n\nCookies – In this activity learners are introduced to the concept of marketing by considering how a small local business should market itself.\nWhat is marketing? – This short exercise helps learners to understand what marketing is and the wide range of business activities it involves.\nGrowth Strategies – Learners find out about different types of growth strategies adopted by businesses and how important it is for marketing to align to strategy.\nThe Marketing Mix – The Marketing Mix and the Extended Marketing mix are explained to learners.\nThe Marketing Triangle – Participants are provided with a logical approach to marketing using our marketing triangle.\nThe Marketing Triangle: Understand – The importance of market research is explained and learners find about the four elements they need to understand to market effectively. There is also a short introduction to the PESTEL analysis.\nThe Marketing Triangle: Solve – The importance of providing solutions based on customer requirements is explained.\nThe Mystery of the British Motor Cycle Industry – The British Motor Cycle industry is used as a case study to consider what can happen when products no longer meet customer requirements.\nThe Marketing Triangle: Communicate – Learners are introduced to the promotional mix and the various communication media available. They are then asked to apply this information in a brief activity.\nPromotional Poster– An activity to consolidate key themes covered during the training\n\nCourse Features: \nAt the end of this Marketing Essentials training you will be able to: \n\nExplain what marketing is and how it links to the growth strategy of a business\nIdentify the components of the marketing mix and extended marketing mix and explain how marketing affects all areas of the business\nUse the marketing triangle as a logical and customer centred approach to marketing
URL:https://marketing.com.au/event/marketing-essentials-1-day-training-in-melbourne/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20240723T080000
DTEND;TZID=Australia/Melbourne:20240723T170000
DTSTAMP:20260514T162409
CREATED:20240602T040916Z
LAST-MODIFIED:20241006T014600Z
UID:26385-1721721600-1721754000@marketing.com.au
SUMMARY:Chat GPT 101 – Fundamentals for Marketers
DESCRIPTION:ChatGPT is now an essential part of Marketing\, offering businesses an opportunity to tap into the enormous potential of generative AI. However\, it’s also a complex\, evolving and sometimes unpredictable platform\, meaning it can feel overwhelming. \nIn this masterclass\, we’ll cover the fundamentals\, including theory\, tips\, tricks\, tasks and tools to get you started\, and introduce you to mindsets and approaches to set you up for ChatGPT success. \nThis course\, which blends insights and knowledge with practical elements and interactive sections\, will leave you with the essentials you need to feel far more confident with ChatGPT and its practical applications in your career. \nWho Should Attend \nMarketers curious about ChatGPT\nThose who have only scratched the surface of ChatGPT\nMarketers who are pressed for time\nMarketers who want to upskill in AI\nPeople who want to harness ChatGPT for content drafting\nBusiness professionals who see ChatGPT’s importance but can’t imagine        what it looks like in their business\nTopics Covered \nGetting started on ChatGPT\nHow it works and how to work with it (Human/AI process)\nUse cases and approaches to ChatGPT’s applications\nBenefits vs Challenges and what to do\nHow to get started and best practises\nContext windows and source materials\nInteracting with ChatGPT to get the best output\nApplying marketing and copywriting principles to ChatGPT’s content\nPriming ChatGPT\nPrompt Engineering\nCreating Customer Personas for continued use\nTones of Voice\nLinked Applications\nUsing ChatGPT to produce content
URL:https://marketing.com.au/event/chat-gpt-101-fundamentals-for-marketers/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240724
DTEND;VALUE=DATE:20240725
DTSTAMP:20260514T162409
CREATED:20240602T040641Z
LAST-MODIFIED:20241006T014600Z
UID:26383-1721779200-1721865599@marketing.com.au
SUMMARY:Mastering LinkedIn Build Connections\, Drive Engagement and Accelerate Your Business
DESCRIPTION:Unlock the potential of LinkedIn with expert guidance from Karen Tisdell\, one of Australia’s leading LinkedIn marketing experts. \nJoin us for an exclusive live workshop where you’ll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn. \nIn this workshop\, Karen will provide a step-by-step approach to mastering LinkedIn marketing. You’ll learn to optimise your profile and company page\, understand LinkedIn’s features\, and uncover hidden opportunities to build a strong presence on the platform. \nWhat you will learn \nOptimising Your Profile: Learn how to create a compelling LinkedIn profile that attracts attention and builds credibility.\nElevating Your Company Page: Strategies for enhancing your company’s LinkedIn presence to effectively showcase its value proposition.\nContent Strategies That Work: Understand how to craft content that resonates with your audience and drives engagement.\nNetworking Effectively: Gain insights into building meaningful connections and expanding your professional network.\nLinkedIn Analytics: Discover how to analyse and interpret your performance to refine your LinkedIn strategy.\nBy the end\, you’ll know how to create a LinkedIn presence that attracts more leads and conversions. You’ll also leave the workshop with more clarity and confidence to implement your LinkedIn strategy effectively. \nWho should attend \nThis workshop is perfect for professionals looking to enhance their personal and company LinkedIn presence\, including marketers\, business owners\, and HR professionals.
URL:https://marketing.com.au/event/mastering-linkedin-build-connections-drive-engagement-and-accelerate-your-business/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,B2B,Communications,Digital Marketing,Management,Market Research,Marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240725
DTEND;VALUE=DATE:20240726
DTSTAMP:20260514T162409
CREATED:20240602T030937Z
LAST-MODIFIED:20241006T014600Z
UID:26360-1721865600-1721951999@marketing.com.au
SUMMARY:Mumbrella Finance Marketing Summit 2024
DESCRIPTION:The past twelve months has seen extraordinary changes in capital and financial markets\, driven by various factors\, including interest rate hikes\, inflation concerns\, and geopolitical tensions. Coupled with emerging ESG considerations\, tightening regulations and the cost-of-living crunch\, marketers within the financial services industry are left navigating choppy waters. \nMumbrella’s Finance Marketing Summit is your opportunity to hear from the trailblazing marketing execs who are leading the way across all areas of banking\, superannuation\, finance\, insurance and more. Lock in your front row seats now for first-class insights. \n\n\nCheck out the lineup\n\n\n\n\n\n\n\n Mim Haysom – Executive General Manager of Brand & Customer Experience\, Suncorp\nJulie Nestor – Executive Vice President\, Head of Marketing and Communications\, Asia Pacific\, Mastercard\nBryan Wilmot – Chief Marketing Officer\, Stake\nEmma Grainge – Head of Communication and Brand\, Australian Ethical\nPotta Findikidis – Group Head of Brand and Marketing\, Cbus Super\nTatiana Papavero – GM Marketing\, HCF\nSue Brailsford – Head of Group Brand\, NAB\nSimon Wassef – Chief Strategy & Experience Officer\, Clemenger BBDO\nDave Annesley – Head of Marketing Strategy\, Youi\nElly Bloom – General Manager\, Marketing for the Business & Private Bank\, NAB\nEloise Liley – Co-Head of Planning\, TBWA\Melbourne\nMark Hunter – Chief Customer Officer\, Bank of Queensland Group
URL:https://marketing.com.au/event/mumbrella-finance-marketing-summit-2024/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Copywriting,Data,Design,Digital Marketing,Event Planning,Management,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240731
DTEND;VALUE=DATE:20240801
DTSTAMP:20260514T162409
CREATED:20240602T065123Z
LAST-MODIFIED:20241006T014600Z
UID:26409-1722384000-1722470399@marketing.com.au
SUMMARY:Marketing & Social Media Training for Non Profits
DESCRIPTION:Social media and online activities are now part of our everyday. They are an efficient way to communicate with your group\, members and key stakeholders\, however the challenge is to understand the audience you are targeting\, so you can decide which platform will have the greatest impact and reach this audience. \nThis interactive session will provide a basic overview of marketing\, understanding what you are marketing and who you are marketing to. Then in turn\, an understanding of the most popular social media platforms used in Australia and insights on the best way they can be used effectively to engage and communicate with your target audience. This session will be most beneficial to groups new to promoting their organisations through social media channels. \nWhat you will learn \n\nHow to understand the market and its jargon\nHow to use social media as a platform to market to your group\nUnderstanding your target audience\nAppreciating the pros and cons of social media platforms\nIdeas for creating content\nTips and hints for preparing a social media plan
URL:https://marketing.com.au/event/marketing-social-media-training-for-non-profits/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Social Media
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