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DTSTART;VALUE=DATE:20221003
DTEND;VALUE=DATE:20221005
DTSTAMP:20260420T195138
CREATED:20220723T114544Z
LAST-MODIFIED:20220814T044617Z
UID:22272-1664755200-1664927999@marketing.com.au
SUMMARY:ANA Data & Technology Conference 2022
DESCRIPTION:Data and technology is the single most comprehensive driver in marketing today. While most companies have a data-driven vision and have invested heavily in new talent\, few have realized its full potential. \nThe 2022 ANA Data & Technology Conference will explore data strategies\, supporting technological innovations\, and organizational management processes of several brands that have successfully navigated the overwhelming landscape and complexities taking place now and tomorrow. \nThe program will feature leading marketers\, data practitioners\, and service providers\, as well as industry experts and marketing technology leads\, who will show both why and how data and technology drives personalization at scale\, increases brand loyalty and engagement\, and delivers a better customer experience and brand growth. \nThis two-day event offers actionable insights for data-inspired marketers\, data and technology practitioners\, brand leaders\, agencies\, and industry service providers. Attendees will take away key learnings and foresights that will help them drive sustainable growth at their organization\, including: \n\nWhat’s next in martech and how brands are leveraging martech to measure and optimize their various marketing programs.\nThe latest approaches to building owned data sets and leveraging the most current analytic techniques to derive actionable insights.\nDeveloping a talent strategy for building a future-forward data and analytics organization and data-inspired culture.\nKeeping consumer privacy and trust at the center of your data strategy and driving an industry solution for responsible data use.\nThe latest best practices\, trends\, and tools for marketing in the metaverse and Web 3.0.
URL:https://marketing.com.au/event/ana-data-technology-conference-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Data,Marketing
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20221005
DTEND;VALUE=DATE:20221006
DTSTAMP:20260420T195138
CREATED:20220731T073221Z
LAST-MODIFIED:20220814T044617Z
UID:22325-1664928000-1665014399@marketing.com.au
SUMMARY:Reshape 2022
DESCRIPTION:RESHAPE is Insider’s annual conference that brings together marketers and digital disruptors from leading brands to explore A Brand New Way™ in customer experience. \n\n\n\n\n\n\nJoin a community of CMOs\, CDOs\, CEOs\, customer experience experts\, product leaders\, digital disruptors\, and changemakers to explore best practices from top brands\, success stories and iconic technologies that enable companies to see their customers in a different light\, embrace their individuality and create more brand love. You’ll come away more informed about the latest trends\, industry-first technologies\, new approaches in CX\, and pratical insights that are directly applicable to your brand. Become a part of A Brand New Way™ movement. \nMarketing as we know it is over. This is our call for a mindshift — away from “delivering\,” “selling” or “marketing.” Join the movement to explore how you can embrace the individuality of your customers with the power of AI and technology.
URL:https://marketing.com.au/event/reshape-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221006
DTEND;VALUE=DATE:20221007
DTSTAMP:20260420T195138
CREATED:20220723T111209Z
LAST-MODIFIED:20220814T044616Z
UID:22255-1665014400-1665100799@marketing.com.au
SUMMARY:Future of Marketing in Financial Services
DESCRIPTION:With a successful series of flagship financial services events under our belt\, FST Media is proud to present our inaugural Future of Marketing in Financial Services event\, coming to you live in Melbourne this October! \nThe jam-packed full-day event will bring together industry-leading figures\, top marketing innovators and their teams behind it all to interrogate where the future of marketing in financial services is heading – especially in this post-pandemic environment. \nThere’s no question that the appetite for revolutionary technology continues to grow exponentially and the marketing sphere remains ever-changing. With the day divided into five key pillars\, attendees will get a taste of everything from technology innovations in the space to a deep dive on MarTech Stacks to breaking down the future of the customer. \nImmersive roundtable discussions will complement on-the-day presentations and encourage knowledge sharing and peer-to-peer engagement\, which is why this is a date on the industry calendar you won’t want to miss. \nFeatured Topics include: \n\nMarTech Stacks– Pull back the curtain and see the technology that powers marketing\nA View from the Top– Deep dive with our Marketing Leaders Panel Discussion\nShadow IT– How to ensure you’re not creating a security risk for your organisation\nThe Future of Loyalty– How can brands nurture customers and increase loyalty in an ever-changing market\nData– Creating seamless experiences for customers through personalisation\nAutomation –Harnessing the Power of Intelligent Automation\nCX– The Melting Pot — What Does Great Customer Service Look Like In 2025\nPersonalisation– Hyper-Personalisation: How will the creepy line shift in 2023 and beyond
URL:https://marketing.com.au/event/future-of-marketing-in-financial-services/
LOCATION:Park Hyatt Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221020T170000
DTEND;TZID=Australia/Melbourne:20221020T223000
DTSTAMP:20260420T195138
CREATED:20220814T014918Z
LAST-MODIFIED:20220814T044615Z
UID:22397-1666285200-1666305000@marketing.com.au
SUMMARY:2022 AMI Marketing Excellence Gala
DESCRIPTION:You’re invited to attend the annual AMI Marketing Excellence Gala Awards and networking event on Thursday\, 20 October 2022. \nJoin us to celebrate some of the biggest names in the marketing industry and to recognise the best campaigns Australia has brought to life throughout the year. Explore some of the winning campaigns and learn from engaging discussions in our virtual networking rooms\, where guests can mingle with industry peers and colleagues. \nThe interactive event experience is designed to inspire industry members and foster new connections.
URL:https://marketing.com.au/event/2022-ami-marketing-excellence-gala/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Award,B2B,Brand,Communications,Content Marketing,Copywriting,Design,Digital Marketing,Email marketing,Market Research,Marketing,Sydney
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221025T123000
DTEND;TZID=Australia/Melbourne:20221025T133000
DTSTAMP:20260420T195138
CREATED:20220814T014049Z
LAST-MODIFIED:20220814T044615Z
UID:22395-1666701000-1666704600@marketing.com.au
SUMMARY:Hot Tips - Creating Effective Marketing Buyer Personas
DESCRIPTION:As marketers and business owners\, we often miss the power of digital marketing when we don’t have a clear target – a marketing buyer persona. And if we don’t have personas\, to who are we speaking? (hint: nobody\, according to our host!) \nCreating a data-driven buyer persona can be overwhelming\, but it doesn’t have to be! Join us for all the hot tips to create a living\, scalable marketing buyer persona\, with this fun\, practical\, expert-led webinar. \n\n\n\nTakeaways\n\n\n\nRecognise the importance of buyer personas for your brand or business \n\n\nHear top buyer persona dos and don’ts from Jay\, a seasoned marketing strategist for global FMCG brands. \n\n\nGain practical tips to build and activate your buyer personas.
URL:https://marketing.com.au/event/hot-tips-creating-effective-marketing-buyer-personas/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online,Product
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