Why Every CEO Needs To Double Down On Marketing
2021-07-02 19:30 (Australia/Melbourne) | Online
There is no getting away from it. The world has changed and a decade of digital transformation has happened in a single year.

There is no getting away from it. The world has changed and a decade of digital transformation has happened in a single year. If your marketing team hasn’t evolved its approach to the growing smartphone usage and the massively changing online habits, then this webinar is for you.
Why attend the event?
As an official Facebook Partner Agency, Gather Social have had access to continued high-level training & Global insights from Facebook and Instagram. In this session, these insights will be shared with attendees as well as the following topics:

Why you need to think differently about social media, and the content you are putting out
How much do we use our smartphones and what’s the opportunity created for my business?
What data is my company collecting and how do we use it?
“My customers are on Linkedin!” Yes, they are and they are also on the rest of the internet. Usage rates will be analysed and first-mover advantage opportunities discussed
Why not adopting a digital-first strategy could mean you are a sitting duck
Why now is the time to build your brand for the next 10 years of growth
Let your marketing be the disruption tactic for your industry.

MozCon Virtual
2021-07-12 08:00 - 2021-07-14 17:00 | Online
Not Your Typical Marketing Conference.
By popular demand, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO, search marketing, mobile, conversion optimization, local search, and more. While the world changes around us, SEO doesn’t stop — searchers keep on searching, and marketers need to stay sharp to meet their needs.

Connect virtually with the MozCon community, speakers and Moz staff. Discover new tools to add to your marketing stack, and even receive a virtual hug from our friendly Ringmaster, Roger Mozbot.

Who you’ll meet at MozCon Virtual

SEO

Practitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage.
Agencies
A great many businesses choose to hire external help to get the full benefits of SEO, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!).
Content marketers
Without content, there’d be nothing to optimize for search engines. Without SEO, content would be near-impossible to find. These two fields go hand-in-hand, and so do their practitioners.
Marketers of all stripes
We wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO, but we also cover topics like branding, email marketing, user experience, information architecture, and more. If you’re in marketing, this conference is for you!
Marketing executives
While there’ll be no shortage of detailed, actionable tactics for those of us in the weeds, we make sure the folks who set high-level strategy have plenty to take away as well.

Mumbrella360: Reimagined
2021-07-13 - 2021-07-15 | Sydney, NSW, 2000
Mumbrella360 returns in a reimagined way in 2021. With a focus on local challenges and opportunities delivered by Australia’s leading industry thinkers, Mumbrella360: Reimagined will deliver knowledge and networking opportunities that you need to make the most of the year ahead. Whether you’re brand, agency or media-side, this is an event not to be missed.
In order to ensure that as many people can experience Mumbrella360 as possible in a COVID-safe manner, the event will be split across three venues in Sydney’s CBD. Delegates can choose a venue to attend based on their interests, while also accessing sessions from other venues virtually via the on demand platform.
Early Bird tickets available until May 7.

Back to Basics Business Marketing
2021-07-28 09:00 - 10:30 | Online
The Rural City of Wangaratta is running a free workshop to help our businesses with all things marketing.
4 out of 5 small businesses fail in the first 5 years. So, whether you’re new to business or been in business a while, this webinar will help you with the fundamentals of marketing. Marketing being the lifeblood of any business.
Join us as the following topics are covered in this webinar:

What is marketing?
Who is my ideal customer / client and how can I target them better with my marketing?
Where should I be marketing and what should my marketing budget be?
What does a marketing strategy / plan look like?

We will also look at different marketing strategies, aside from social media, including how email marketing, list building, SEO, and Google My Business/Bing Places, work for different businesses and different audiences and why it’s important that we have more than a social media presence to grow your business. This could be the best 90 minutes you spend working ON your business NOT IN your business. There’ll also be an opportunity to ask any questions you have.
Jenn Donovan is social media marketing speaker, mentor and coach and has spent the past 12 years running her own business. She has a love of marketing and social media, and taps into her decades worth of marketing knowledge to help small businesses thrive and grow their own businesses.
Join us and Jenn Donovan from Social Media and Marketing to learn about all the basics of marketing today!
Registrations are essential and spots are limited.

Digital Marketing 101
2021-07-29 08:00 - 10:30 | Online
Are you ready to build better customer relationships? Join us to develop your marketing strategy and learn how to implement it.

Do you know who your ideal customer is and how to identify customer touchpoints? Join EDGE and ICUBE in a workshop to define your ideal customer and map out their journey, understand the customer relationship lifecycle, develop your marketing strategy, and explore marketing channels and tools to increase your revenue.

You Will:

Develop a clear value proposition
Identify your customer touchpoints
Choose the right channel for your marketing message
Build a strategy to reach your customers across all touchpoints

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Marketing 101
Sales Bootcamp
Storytelling and Pitch Prep
