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DTSTART;VALUE=DATE:20210505
DTEND;VALUE=DATE:20210508
DTSTAMP:20260423T193222
CREATED:20210214T092054Z
LAST-MODIFIED:20210410T092237Z
UID:18509-1620172800-1620431999@marketing.com.au
SUMMARY:Confab - The Content Strategy Conference
DESCRIPTION:From UX to accessibility\, structure to storytelling\, Confab brings content strategy to life like no other event. Join smart\, curious folks from around the world who care about making content more useful and usable for all. We’ll all be together—virtually! \nWhat is the virtual Confab experience like?\nYou’ve never attended an online event like this before! The camaraderie you’ll feel with speakers and attendees alike is hard to describe—real-time connections play out over three days of learning and fun. \nFor an up-close look at how the three days of the virtual Confab experience are structured\, check out the Confab 2021 schedule. \nThe main components of the conference are: \n\nA three-day live broadcast featuring keynotes\, panel discussions\, fireside chats\, and various virtual antics\nSmall-group discussions and watch parties throughout the event\, moderated by speakers and attendees\nThe exclusive Confab Slack workspace where you’ll engage in ongoing conversations about the program; meet new friends with common interests; and reconnect with old pals\nThe on-demand video library featuring dozens of pre-recorded talks by new voices and experts across many industries and specializations; you’ll also have access to full recordings of the live broadcast after the event—unlimited viewing for 365 days\n\nWhat is content strategy?\nAt Confab\, content strategy is a big tent! We welcome anyone who practices (or wants to learn more about) the design\, creation\, management\, and governance of useful\, usable content—across websites\, apps\, AI\, marketing\, technical documents\, and everywhere else users experience content. \nWhat is the focus of Confab?\nThe program spans several areas related to content strategy\, including: \n\nResearch\, analysis\, and strategy\nContent design and UX writing\nAnalytics and performance\nAccessibility and inclusivity\nWorkflows and stakeholders\nTeams and leadership\n\nWho attends Confab?\nConfab 2021 will welcome attendees logging in from all over the world! You’ll meet folks who work at Fortune 500 brands\, retailers\, nonprofits\, government institutions\, and agencies of every size. Attendee job titles have included (but are certainly not limited to): \n\nContent strategists\nContent designers\nUX writers\nContent engineers\nContent marketers\nWriters and editors\nTechnical communicators\nContent managers
URL:https://marketing.com.au/event/confab-the-content-strategy-conference-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Design,Graphic Design,Marketing,Online,UX
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DTSTART;TZID=Australia/Melbourne:20210507T010000
DTEND;TZID=Australia/Melbourne:20210507T020000
DTSTAMP:20260423T193222
CREATED:20210410T013023Z
LAST-MODIFIED:20210410T092236Z
UID:18955-1620349200-1620352800@marketing.com.au
SUMMARY:CMOs Build Differentiated Digital Experiences That Pay Off
DESCRIPTION:Companies accelerated their business-wide digital experience investments\, but most customers don’t see the impact. This complimentary webinar explores how marketing can build truly differentiated digital experiences that pay off. We will look at what digital experiences drive brand preference and loyalty\, how customer needs and expectations are evolving in an increasingly digital customer journey\, and how marketing can create a balanced portfolio of digital experiences that shape the trajectory of those journeys. \nDiscussion Topics: \n\nFind out how customers respond to today’s digital brand experiences\nExpand beyond frictionless experiences to truly impact customer decision-making\nDetermine where to concentrate marketing’s digital influence across the customer journey
URL:https://marketing.com.au/event/cmos-build-differentiated-digital-experiences-that-pay-off/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20210511
DTEND;VALUE=DATE:20210512
DTSTAMP:20260423T193222
CREATED:20210410T013453Z
LAST-MODIFIED:20210410T092236Z
UID:18957-1620691200-1620777599@marketing.com.au
SUMMARY:A Marketer's Field Guide to Financial Goal Setting and Measurement
DESCRIPTION:Measuring tactics and displaying the results in fancy dashboards will only get you so far! \nIf you want to make a positive impact on your business (and get ahead in your career)\, you need to develop the financial acumen to measure\, make informed decisions based on actual data\, and communicate marketing’s greater impact to your CFO and management team. \nThat’s what you’ll learn to do in this Master Class\, with revenue catalyst Samantha Stone. \nWhether your business goals are increased revenue\, market share or penetration of a new market\, or recurring revenue\, you’ll learn how to create concrete goals\, establish KPIs\, track marketing’s contribution\, report effectively\, and manage your P&L (profit and loss) ledger. \nOnce you’ve completed the 13 bite-sized (yet comprehensive) lessons\, you’ll have the skills and knowledge needed to make smarter decisions\, secure bigger budgets\, and prove that marketing deserves a seat at the table. \nYou have multiple ways to complete the lessons and earn your certificate of completion: \n\nAttend all of the Watch Parties\nAttend some Watch Parties and complete the rest of the lessons on-demand\nWatch all of the lessons on-demand (starting May 11) when it works for you
URL:https://marketing.com.au/event/a-marketers-field-guide-to-financial-goal-setting-and-measurement/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing
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DTSTART;TZID=Australia/Melbourne:20210512T080000
DTEND;TZID=Australia/Melbourne:20210512T170000
DTSTAMP:20260423T193222
CREATED:20210501T020843Z
LAST-MODIFIED:20210529T024128Z
UID:19255-1620806400-1620838800@marketing.com.au
SUMMARY:Leveraging Marketing Partnerships for Growth\, Customer Benefit & ROI
DESCRIPTION:Strategic partnerships are an important part of any marketing strategy and can take many forms from shared content\, product placement and distribution through to creating joint products and services and connecting experiences across brands to benefit the customer. \nWhether you have partnerships with influencers or other brands\, marketers and organisations can benefit in attracting new audiences\, gaining trusted referrals\, leveraging brand equity and accessing customer insights. \nAt this event\, we’re going to find out how marketers are successfully leveraging partnerships to add value to customers and drive business for the organisation. We’ll find out what partnership success looks like and how brands are utilising performance based metrics to evaluate ROI. Our speakers will share how they setup and leverage partnerships\, what the digital execution looks like and the outcomes they achieve. \nWhether you are already leveraging partnerships or are keen to do more\, this event will give you unique insights to help you progress your partnership plans. \nOur Speakers Will Cover: \n\nVarious partnership models and examples from traditional affiliates\, social media\, influencers\, channel partners\, direct brand partners\, paid advertising\nWhat success looks like for different partnerships and sponsorships\nHow to effective track and measure ROI with various tech\n\nThis event will be held live\, in-person in Brisbane’s CBD. Following COVID-19 protocol the event is capped at 100 attendees. Early bird tickets are on sale now. Buy 3 get 1 free group discount is only available for a limited number of tickets and will become unavailable once sold out.
URL:https://marketing.com.au/event/leveraging-marketing-partnerships-for-growth-customer-benefit-roi/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:Marketing,Queensland
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
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