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DTSTART;TZID=Australia/Melbourne:20200901T140000
DTEND;TZID=Australia/Melbourne:20200901T143000
DTSTAMP:20260424T155858
CREATED:20200712T071153Z
LAST-MODIFIED:20201010T112428Z
UID:15813-1598968800-1598970600@marketing.com.au
SUMMARY:Digimeets Series - Defining brand purpose and corporate values during COVID-19
DESCRIPTION:AMI’s Livestream Chats bring together marketers across multiple industries and sectors to foster conversation and spark debate. \nAMI Livestream Chat events are held live and online\, they consist of experts speaking on topics relevant to professionals. These topics can be within the marketing or professional sphere. The Chats are focused on a conversation around the topic\, encouraging new perspectives\, ideas and conversations. \nEach Livestream Chat will include:\n\nTopic conversation\nHear about topics relevant to all professionals\nQ&A\nAsk questions of the experts\nConnecting with peers\nYour time to connect with marketers across the country (and sometimes the world!)\n\nTopic and Focus: \nDigimeets Series\nDefining brand purpose and corporate values during COVID-19\nPresented by the AMI South Australian Committee \n‘A crisis doesn’t necessarily define your brand culture\, it reveals it!’\n– Ian Byrne.
URL:https://marketing.com.au/event/digimeets-series-defining-brand-purpose-and-corporate-values-during-covid-19/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200908
DTEND;VALUE=DATE:20200911
DTSTAMP:20260424T155858
CREATED:20200804T105632Z
LAST-MODIFIED:20201010T112425Z
UID:16377-1599523200-1599782399@marketing.com.au
SUMMARY:Digital Contact Centre
DESCRIPTION:Enhancing Customer Experience through Omni-Channel Integration\,\nCustomer Self Service and Culture Change\n\n\n\n\nIn an increasingly digital world\, the role of the contact centre continues to shift from managing transactions to being the human face of the digital enterprise\, and a key component of overall customer experience.\n\nKey to achieving this goal will be the utilization of new technologies to improve the efficiency and reduce the administrative burden on staff\, while simultaneously giving them the tools to effectively resolve complex customer issues.\n\nWith that in mind\, CCW Asia Online hosted by CX Network will be focused on:\n\nIntegrating interaction channels across the business to ensure a seamless experience\nLeveraging automation and customer self-service to reduce the number of high volume and transactional customer enquiries\nUsing Artificial Intelligence\, sentiment analysis and knowledge management systems to ensure staff have the right information at their disposal\nEngaging in training and building a culture of service excellence to increase staff effectiveness\n\nDay One: Tuesday 8th September 2020\n\n\n9:00 SGT   Case Study: Driving Brand Loyalty Through Delivering Exceptional Customer Experience\nOlga Quiros\, Director\, Customer Operations – Asia Pacific\, Expedia Group \n\n10:00 SGT   Transform Your CX Operations Today by Harnessing the Power of AI\, ML and Intelligent Automation\nRavi Saraogi\, Co-founder and President – Asia Pacific\, Uniphore  \n\n11:00 SGT   Providing Better Customer Experience and Building Strong Customer Relationships\nSenior Representative\, Zendesk\n\n\n\n12:00 SGT  Using Cloud-Native Intuitive Analytics to Manage People and Systems\nSenior Representative\, Genesys\n\nDay Two: Wednesday 9th September 2020\n\n9:00 SGT   How a Highly Digitalized Contact Center Can Stay Human and Deeply Engaged with Customers\nAnna Wang\, Head of the Customer Relations Center for Nespresso China  \n\n10:00 SGT   Achieving True Operational Excellence in the Contact Center\nSenior Representative\, Vonage\n\n11:00 SGT  Optimizing Workforce Planning and Delivery\n\n\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers\nK V Dipu\, President & Operations and CX Head\, Bajaj Allianz General Insurance Company\, India\n\nDay Three: Thursday 10th September 2020\n\n9:00 SGT   Case Study: Delivering a World Class Customer Experience\nAnila Fredericks\, Head of Customer Service Operations\, Telstra Global\n \n10:00 SGT  Monetizing Customer Insights to Drive Better Performance and Profitability\n\n\n11:00 SGT  Future-Proofing Contact Centres in the Digital Age\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers
URL:https://marketing.com.au/event/digital-contact-centre/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200915
DTEND;VALUE=DATE:20200918
DTSTAMP:20260424T155858
CREATED:20200804T093452Z
LAST-MODIFIED:20201010T112424Z
UID:16339-1600128000-1600387199@marketing.com.au
SUMMARY:Local Search Summit By WhiteSpark
DESCRIPTION:3 days of local search marketing knowledge sharing from the industry’s top professionals.\nGrow your business and your talent stack. \nYour Local Search Experts\nOur experts are in the trenches helping business grow and thrive in the dynamic local marketing landscape. They are sharing first hand research\, tactics\, and experience designed to help your business flourish. \nSharpen your local marketing skills\nAttend every session or choose your own track and sharpen your local search skill set. With the Local Search Summit you can dip in and watch sessions that will help transform your business\, or immerse yourself in all of the presentations. \nLearn from some of the world’s top thinkers in local marketing\nYour experts are sharing their years of knowledge\, strategies and training. If you’re focused on growing your business and local presence we’ve got you covered. \nFeatured Sessions\nPresentations that are sure to make a lasting impression and have a positive impact on your business. \nFollow your favourite topics for exclusive content and offers\nChoose the topics you’d like to follow and we’ll keep you up to date with its content\, expert advice and exclusive offers.
URL:https://marketing.com.au/event/local-search-summit-by-whitespark/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,SEO,Social Media,Website
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200923
DTEND;VALUE=DATE:20200924
DTSTAMP:20260424T155858
CREATED:20200804T093924Z
LAST-MODIFIED:20201010T112339Z
UID:16342-1600819200-1600905599@marketing.com.au
SUMMARY:Mumbrella Finance Marketing Virtual Summit
DESCRIPTION:Mumbrella’s Finance Marketing Summit will feature marketing leaders from finance\, banking\, insurance and payments to discuss the key issues impacting the industry. \n\nValues are Meaningless: Putting Purpose into Practice\nJames Goodwin\n\n\nThe tide is turning from profit-driven to purpose-driven. Brands have long touted ‘values’ but values are meaningless unless these are reflected in a brand’s behaviour\, as this is what truly speaks volumes about a business and what it stands for. In an era where consumers can see through the ‘talk’\, how can financial brands walk the purpose talk? \nHear from James Goodwin\, chief marketing officer at Australia’s first neo-lender\, WISR\, as he unpacks real purpose versus values packaged up as purpose\, how everyone along the value chain can truly change their mindset\, and how to practically shift from values to purpose. \nIf the events of 2019 were not enough of a warning call to the rest of Australia that customers want to know what brand’s stand for\, then what will be? In this session\, learn how to turn your values into profit and purpose. \n\n\nConnecting With Consumers in a New Marketing World\nMelody Townsend\, Nick Cleaver\n\n\n“Consumers are likely to say that they trust their banks and insurers more than they did 12 months ago” That’s according to a 2019 study by Accenture Global Finance Services – and no doubt welcome news for an industry that went through a Royal Commission\, substantially changed by Open Banking\, experienced drastic shifts in consumer technology and is now dealing with a global pandemic. \nBut amid the chaos\, could this be the ideal time to evaluate the way you communicate with consumers? Could it be an opportunity to engage more with them on a level which will continue to increase trust in financial institutions? \nIn this panel session\, a group of senior marketers with deep experience in the finance industry will reveal the opportunities they believe COVID-19 has opened up for financial institutions and what marketers need to do now to capitalise on them. \n\nCampaigning During COVID-19: Why MyState Bank Focused on Marketing in a Pandemic\nSebastian Vizor\, Heather McGovern\n\n\nIs a global pandemic a good time to be in market with a new campaign? MyState Bank not only executed\, but ideated and produced its latest campaign entirely during the strict lockdown of the COVID-19 crisis. Facing all manner of practical and logistical challenges\, how did it all happen\, and what were the results? \nTogether with The Royals\, the agency behind the campaign\, they’ll take the Finance Marketing Summit through the end-to-end journey\, from the workings behind the message\, to the battles of creating on-point\, sensible work in a challenging world climate. \nWe are likely to be working during a global pandemic for many more months to come. Hear the first-hand story and pick up great insights into what to look out for when you do it yourself.
URL:https://marketing.com.au/event/mumbrella-finance-marketing-virtual-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200928T190000
DTEND;TZID=Australia/Melbourne:20200928T193000
DTSTAMP:20260424T155858
CREATED:20200712T075422Z
LAST-MODIFIED:20201010T112339Z
UID:15845-1601319600-1601321400@marketing.com.au
SUMMARY:Writing Compelling Creative Briefs for Better Advertising
DESCRIPTION:In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target\, inspiring and drives business objectives. \nWe will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable. \nWe will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve\, when. \n\n\nTakeaways\n\nWhat are the essential elements of a creative brief\nWhere to find the information needed to complete the essential elements\nHow to write those elements in a clear succinct way\nWhen to involve others in the process of writing the brief
URL:https://marketing.com.au/event/writing-compelling-creative-briefs-for-better-advertising/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Graphic Design,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200929
DTEND;VALUE=DATE:20201001
DTSTAMP:20260424T155858
CREATED:20200802T095704Z
LAST-MODIFIED:20201010T112339Z
UID:16305-1601337600-1601510399@marketing.com.au
SUMMARY:Marketing & Sales Show
DESCRIPTION:THE MIDDLE EAST’S LARGEST MARKETING TECHNOLOGY EVENT \nTo succeed in the modern marketplace\, requires digital marketing; the latest online promotional tools\, AdTech solutions\, and marketing resources can help you attract the attention and interest of consumers who would be interested in your products. Download the prospectus today to find out more about how you can showcase your solutions to 1000s global industry professionals. \n\n4 Free Conferences \nWe have loads of free content across 4 conference streams\nwhere you can learn\, discuss and share ideas about the digital future of marketing. \n50+ VirtualExhibitors\nShowcasing the best marketing solutions available from across the globe. \n\nThe Customer Xperience Show \nTwo shows under one roof! Attend this brand new virtual show where you can discover innovations in customer experience\, engagement and contact centres! \n\n\n\n“Our role as marketers is to inspire audiences\, and our ability to do so begins by inspiring one another. That’s why the Marketing & Sales Show is a must attend event. Bringing together the region’s most talented innovators and experts\, it will inspire and empower all of us for more effective and authentic marketing\, driven by innovation.”\n– Customer & Consumer Experience Director\, Michelin\, Sevgi Gur
URL:https://marketing.com.au/event/marketing-sales-show/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200930
DTEND;VALUE=DATE:20201001
DTSTAMP:20260424T155858
CREATED:20200804T102934Z
LAST-MODIFIED:20201010T112339Z
UID:16363-1601424000-1601510399@marketing.com.au
SUMMARY:AI & Big Data Expo Virtual 2020
DESCRIPTION:A FREE online conference covering two days of top-level content and thought leadership discussions looking at the AI & Big Data ecosystem. \nThis virtual conference is for the ambitious enterprise technology professional\, seeking to explore the latest innovations\, implementations and strategies to drive businesses forward. \nConsisting of live and on-demand sessions\, don’t miss this opportunity to explore this innovative technology and its impact on a range of industries including\, manufacturing\, transport\, supply chain\, government\, legal sectors and financial services energy\, utilities\, insurance\, healthcare\, retail and more! \nOur community of industry experts will explore and debate the technological advancements across the AI & Big Data ecosystem and beyond. \nAI & Big Data topics include: Enterprise AI\, process optimisation\, cultural change\, AI for ROI\, data analytics & big data \n1\,000+ attendees are expected virtually for the event including IT decision makers\, developers & designers\, heads of innovation\, chief data officers\, chief data scientists\, brand managers\, data analysts\, start-ups and innovators\, tech providers\, c-level executives\, venture capitalists \, and many more. \nThe AI & Big Data Expo will showcase the most cutting-edge technologies from more 40+ speakers sharing their unparalleled industry knowledge and real-life experiences.
URL:https://marketing.com.au/event/ai-big-data-expo-virtual-2020/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200930T123000
DTEND;TZID=Australia/Melbourne:20200930T160000
DTSTAMP:20260424T155858
CREATED:20200712T071523Z
LAST-MODIFIED:20201010T112339Z
UID:15817-1601469000-1601481600@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Improve your content strategy and copywriting with an award-winning marketer\, Christopher Melotti from Melotti Media.\nContent strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively.  \nParticipants will gain knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Marketing
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