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SUMMARY:Future of Brands Sydney
DESCRIPTION:DRIVING BRAND GROWTH THROUGH MARKETING \nThe Future of Brands is co-located in Sydney with our leading broadcast event\, Future TV Advertising Forum \nWe will be picking up on the key issues facing brands in in this complex\, digital world. \nWe are keen to explore the impact voice marketing will make over the next few years – very significant in the view of some; and we will look more broadly at marketing to machines. \nWe will hear case studies on the development of brand experiences\, pulling together both offline and online examples; and explore the growth of social e-commerce. \nWith so many vying for the consumer’s attention in so many ways\, loyalty marketing is taking on new emphasis. We will explore that\, and the other possibility that you might be battling to deal with a loss of trust in your brand? \nIt’s no wonder in such a fast-moving world that marketers are starting to seek new and different agency relationships; and agencies in turn are keen to preserve their place at the table and extend their impact and influence where possible. We ask what agency models are coming to the fore and where the management consultancies sit in all this.
URL:https://marketing.com.au/event/future-of-brands-sydney/
LOCATION:Doltone House\, 26-32 Pirrama Rd\, Pyrmont\, NSW\, 2009\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Sydney
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DTSTART;VALUE=DATE:20190228
DTEND;VALUE=DATE:20190301
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CREATED:20190105T023729Z
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UID:12987-1551312000-1551398399@marketing.com.au
SUMMARY:Future TV Advertising Forum Sydney
DESCRIPTION:THE FUTURE OF BRANDS\, AGENCIES AND TELEVISION ADVERTISING IN ANZ \nFuture TV Advertising Forum is co-located in Sydney with The Future of Brands\, (Wednesday 27 February 2019) and we have a great dual-pass offer for delegates. \nFuture TV Advertising Forum Sydney returns in February\, asking whether we are heading for a media effectiveness and brand health crisis\, fuelled by short-termism (including cost cutting) and sub-optimal planning. We will debate the future of ad-funded broadcast in Australia and look at all the tools TV can employ to make TV better measured\, traded\, targeted and data-led.
URL:https://marketing.com.au/event/the-future-of-advertising-forum/
LOCATION:Doltone House\, 26-32 Pirrama Rd\, Pyrmont\, NSW\, 2009\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Sydney
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