BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Marketing.com.au - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://marketing.com.au
X-WR-CALDESC:Events for Marketing.com.au
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Australia/Melbourne
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20140405T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20141004T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20150404T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20151003T160000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+1100
TZOFFSETTO:+1000
TZNAME:AEST
DTSTART:20160402T160000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+1000
TZOFFSETTO:+1100
TZNAME:AEDT
DTSTART:20161001T160000
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150305T083000
DTEND;TZID=Australia/Melbourne:20150305T180000
DTSTAMP:20260429T192235
CREATED:20141230T133039Z
LAST-MODIFIED:20141230T133039Z
UID:6301-1425544200-1425578400@marketing.com.au
SUMMARY:Programmatic Summit 2015
DESCRIPTION:This is ANZ’s first and only dedicated programmatic advertising conference\, the Programmatic Summit 2015. The topics will cover all aspects of programmatic advertising starting with a 2 hour ‘Introduction to Programmatic’ pre conference workshop through to ‘What’s next in Programmatic’.
URL:https://marketing.com.au/event/programmatic-summit-2015/
LOCATION:Pier One Sydney Harbour\, 11 Hickson Road\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150308
DTEND;VALUE=DATE:20150312
DTSTAMP:20260429T192235
CREATED:20150302T052409Z
LAST-MODIFIED:20150302T052409Z
UID:6447-1425772800-1426118399@marketing.com.au
SUMMARY:Emergence Creative Festival
DESCRIPTION:Connection through creativity \nA unique event that pushes creative boundaries and is set in the beautiful surrounds of Western Australia’s Margaret River wine region\, making it the ideal setting to open your mind and soak it all in. \nFeaturing the inspiring opening night showcasing innovative creative work with live art\, live music\, digital and light installations\, 3-D animations and mapping and much more; hands on collaborative workshops; exciting and thought-provoking keynote speakers; sampling of the region’s exquisite produce; pop-up creative sessions; countless networking opportunities and of course\, plenty of fun. \nThe Emergence Creative Conference & Festival is a place where ideas are the heroes and all that you experience is there to reignite creativity and encourage new ways of thinking. Be a part of it and be inspired. \nEmergence Creative runs from Sunday 8th to Wednesday 11th March 2015. \nFor more information visit emergencecreative.com
URL:https://marketing.com.au/event/emergence-creative-festival/
LOCATION:Various\, Perth\, Western Australia\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Marketing,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150311T120000
DTEND;TZID=Australia/Melbourne:20150311T140000
DTSTAMP:20260429T192235
CREATED:20150302T232230Z
LAST-MODIFIED:20150302T232230Z
UID:6459-1426075200-1426082400@marketing.com.au
SUMMARY:APSMA Managing Partner Panel
DESCRIPTION:Join the APSMA Managing Partner panel as they discuss the value of business development\, marketing and communications. \nWe all agree that business development\, marketing and communication practices are integral to running a successful professional services firm. \nAlthough\, the value of these practices is often debated with internal stakeholders who can view our efforts as ‘fee burners’ and not fee earners. This perception can make demonstrating return on investment all the more challenging. \nJoin our esteemed panel of managing partners as they look at market impacts on professional services firms; discuss how the business development\, marketing and communications functions are considered within firms; and how we as practitioners can best demonstrate the strategic value of marketing and business development within our own firms. \nThis interactive session provides an opportunity to engage with our panelists and learn how to positively influence internal stakeholders\, bring additional value to your dealings with them\, and increase ROI within your team.
URL:https://marketing.com.au/event/apsma-managing-partner-panel/
LOCATION:URS\, Level 17\, 240 Queen Street\, Brisbane\, Queesland\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Marketing,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150312T070000
DTEND;TZID=Australia/Melbourne:20150312T083000
DTSTAMP:20260429T192235
CREATED:20150302T232628Z
LAST-MODIFIED:20150302T232628Z
UID:6461-1426143600-1426149000@marketing.com.au
SUMMARY:Maximising Investment in Sponsorships
DESCRIPTION:Marketing professionals are often tasked with identifying prospective sponsorships for their firm and ensuring they are managed and leveraged effectively. Throughout the process\, we often need to navigate and manage reputational risks\, project management pitfalls and external stakeholders. If managed well\, sponsorships can provide a great opportunity to increase brand awareness\, offer unique networking opportunities and generate leads for new business. \nEarlier this year\, business technology solutions company Avanade\, announced a global sponsorship of Williams Martini Formula One Racing. The first event for the season and the sponsorship will be the 2015 Formula 1 ® Rolex Australian Grand Prix. The sponsorship will see Avanade develop a new digital enterprise platform to optimise Williams Martini Racing’s business performance both on and off the track. In return\, Avanade will receive global profiling and promotion as a key event sponsor. \nWe are fortunate to be joined by Avanade’s global CMO\, Stella Goulet\, and Williams Martini Racing CIO\, Graeme Hackland\, for a discussion about what it took to negotiate and activate this global sponsorship. At this session\, they will cover; \n•Negotiation of sponsorship scope\n•Relationship management\n•Execution of sponsorship activities\n•The importance of communication\, and\n•Benefits of a global versus local approach to sponsorship in a global company\nVia this interactive case study\, professional services marketers will be able to benefit from practical tips that can be applied to sponsorship opportunities and engagements to maximise investment.
URL:https://marketing.com.au/event/maximising-investment-sponsorships/
LOCATION:Herbert Smith Freehills\, Level 42\, 101 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Presentation
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150324
DTEND;VALUE=DATE:20150325
DTSTAMP:20260429T192235
CREATED:20141230T140400Z
LAST-MODIFIED:20201002T005441Z
UID:6311-1427155200-1427241599@marketing.com.au
SUMMARY:ADMA Data Day - Sydney
DESCRIPTION:ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year\, Data Day will provide a world class list of speakers\, delivering real insights into how companies are winning with data. \nYour competitors are planning to make more of data. Make sure you’re ahead of them. Register today. \nTHE PROGRAM HAS BEEN DESIGNED TO GIVE YOU REAL UNDERSTANDING OF DATA STRATEGIES \n\nUnlock data success for your business by using it as an asset.\nLearn how to find real insights to derive deeper relationships with your customers.\nDiscover how to influence behavioUr in real-time.\nFind out how to manage data talent and integrate IT into your organisation.\n\nRegister today at www.admadataday.com.au
URL:https://marketing.com.au/event/adma-data-day/
LOCATION:Sofitel Sydney Wentworth Hotel\, 61-101 Philip Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150324T130000
DTEND;TZID=Australia/Melbourne:20150324T180000
DTSTAMP:20260429T192235
CREATED:20150302T054425Z
LAST-MODIFIED:20150302T054425Z
UID:6451-1427202000-1427220000@marketing.com.au
SUMMARY:Design Business Council - Business Model Workshop
DESCRIPTION:Building a business model for your studio \nThis workshop is for start ups or established studios who want to step back and examine their business model. \nThis workshop will help you examine your clients and critically define their value to you (both financial and design); understand the relationship you have with them and what it is that you offer as design value. \nYou will also examine how you communicate; how you will market to them as well as the resources and partners you will need to do all this. You are then shown how to calculate what all this will cost and the type of revenue streams you can get. \nBuilding a new business model is a five hour face-to-face workshop that shows studio owners and managers how to critically evaluate the business they have and plan out the business they want. The workshop uses the Design business model canvas tool to do all this. \nAGDA Members are eligible for a 10% discount.
URL:https://marketing.com.au/event/design-business-council-business-model-workshop/
LOCATION:Design Business School\, Level 3\, 362 Little Bourke Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20150326
DTEND;VALUE=DATE:20150327
DTSTAMP:20260429T192235
CREATED:20150202T053629Z
LAST-MODIFIED:20201002T060132Z
UID:6429-1427328000-1427414399@marketing.com.au
SUMMARY:ADMA Data Day - Melbourne
DESCRIPTION:ADMA Data Day is the pre-eminent data driven event for all businesses. In its 11th year\, Data Day will provide a world class list of speakers\, delivering real insights into how companies are winning with data. \nYour competitors are planning to make more of data. Make sure you’re ahead of them. Register today. \nTHE PROGRAM HAS BEEN DESIGNED TO GIVE YOU REAL UNDERSTANDING OF DATA STRATEGIES \n\nUnlock data success for your business by using it as an asset.\nLearn how to find real insights to derive deeper relationships with your customers.\nDiscover how to influence behaviour in real-time.\nFind out how to manage data talent and integrate IT into your organisation.\n\nRegister today at www.admadataday.com.au
URL:https://marketing.com.au/event/adma-data-day-melbourne/
LOCATION:Crown Plaza Melbourne\, 1-5 Spencer St\, Docklands\, VIC\, 3008
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20150331T073000
DTEND;TZID=Australia/Melbourne:20150331T223000
DTSTAMP:20260429T192235
CREATED:20150116T061655Z
LAST-MODIFIED:20150116T061655Z
UID:6378-1427787000-1427841000@marketing.com.au
SUMMARY:Marketing 3.0: Technology Led Intelligent Advertising
DESCRIPTION:Discover how advertisers are utilising new technologies in a bid to move one step closer to the holy grail of advertising; one-to-one communication at scale.\nFollowing the sell-out success of the Sydney edition we’re bringing Marketing 3.0 to Melbourne! \nFirst there was Marketing 1.0. An era of broadcast media\, where identifying and exploiting consumer behavioural psychology dominated and the big ad campaign prevailed. \nThen came Marketing 2.0\, the age of targeting\, marketers had to slice up the universe of potential customers along broad lines of demographics\, behavioral segments and contextual categories. \nNow Marketing 3.0: The age of optimisation\, where programmatic media buying is revolutionising the advertising industry \nPeople are multi-dimensional. In the age of optimization\, marketers don’t have to look at the consumer universe as a series of broad segments. \nBringing Big Data to advertising means marketeers can keep layering on more and more attributes\, resulting in an increasingly sophisticated understanding of each consumer. Ultimately\, it means they will have one-to-one conversations with their prospects. \nJoin AIMIA for an exclusive Breakfast Seminar to discuss and dissect how digital marketing is fundamentally shifting with the explosion of programmatic media buying and how this is giving advertisers the opportunity to efficiently place the right ad in front of the right audience on the right platform at the right time. (Place are limited so please book early)
URL:https://marketing.com.au/event/marketing-3-0-technology-led-intelligent-advertising/
LOCATION:To be confirmed
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Marketing,Melbourne,Presentation
ORGANIZER;CN="The Digital Industry Association of Australia (AIMA)":MAILTO:02 9248 7900
END:VEVENT
END:VCALENDAR