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DTSTART;VALUE=DATE:20231204
DTEND;VALUE=DATE:20231205
DTSTAMP:20260419T164451
CREATED:20231007T022524Z
LAST-MODIFIED:20240610T103855Z
UID:26005-1701648000-1701734399@marketing.com.au
SUMMARY:GENZA Conference - Melbourne - Youth Marketing Conference
DESCRIPTION:GENZA CONFERENCE 2023: DECIPHERING YOUTH CONSUMERS\nDive into the pulsating heart of Gen Z and Gen Alpha with the premier event dedicated to helping you fully understand tomorrow’s consumers. At GENZA 2023\, you won’t just listen; you’ll experience\, learn\, and connect. \nWhether you’re a Marketing Manager\, Social Media Maestro\, or Brand Guardian\, arm yourself with groundbreaking insights\, the latest research\, and real-world case studies tailored for your brand’s success.
URL:https://marketing.com.au/event/genza-conference-melbourne-youth-marketing-conference/
LOCATION:Mic Drop\, Level 5\, 111 Cecil Street\, South Melbourne\, VIC\, 3205\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Conference,Market Research,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221020T170000
DTEND;TZID=Australia/Melbourne:20221020T223000
DTSTAMP:20260419T164451
CREATED:20220814T014918Z
LAST-MODIFIED:20220814T044615Z
UID:22397-1666285200-1666305000@marketing.com.au
SUMMARY:2022 AMI Marketing Excellence Gala
DESCRIPTION:You’re invited to attend the annual AMI Marketing Excellence Gala Awards and networking event on Thursday\, 20 October 2022. \nJoin us to celebrate some of the biggest names in the marketing industry and to recognise the best campaigns Australia has brought to life throughout the year. Explore some of the winning campaigns and learn from engaging discussions in our virtual networking rooms\, where guests can mingle with industry peers and colleagues. \nThe interactive event experience is designed to inspire industry members and foster new connections.
URL:https://marketing.com.au/event/2022-ami-marketing-excellence-gala/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Award,B2B,Brand,Communications,Content Marketing,Copywriting,Design,Digital Marketing,Email marketing,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220322
DTEND;VALUE=DATE:20220324
DTSTAMP:20260419T164451
CREATED:20220220T104318Z
LAST-MODIFIED:20220220T105604Z
UID:21185-1647907200-1648079999@marketing.com.au
SUMMARY:DigiMarCon Australia 2022
DESCRIPTION:DigiMarCon Australia 2022 is your chance to …\n\n\nExperience a safe and intimate gathering with marketing leaders and professionals in a clean and hygienic environment.\nHear from some of the most audacious and thought-provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nThe 4th annual DigiMarCon Australia\, the Premier Digital Marketing\, Media and Advertising Conference & Exhibition in Australia returns March 22nd to 23rd\, 2022 to the iconic Accor Stadium in Sydney\, Australia. Join your peers in-person or online for 2 days jam packed with digital marketing best practices\, latest trends\, practical solutions\, strategy and networking\, also check out the next generation of technology & innovation; Internet\, Mobile\, AdTech\, MarTech & SaaS Technology.\n\nBe a part of DigiMarCon Australia 2022 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes\, case studies\, strategy sessions\, networking and more in a safe and hygienic environment! See why people keep coming back year after year to this must-attend event! Register and secure your seat today. \nThis year’s edition will feature topics such as:\n\n\n\nAccount-Based Marketing\nBehavioral & Neuromarketing\nContent Marketing\nConversational Marketing\nConversion Rate Optimization\nData Science & Big Data\nEmail Marketing\nGeo-Targeting & Proximity Marketing\n\n\n\n\nGrowth Hacking\nInbound & Outbound Marketing\nInfluencer Marketing\nMobile Marketing\nNative & Contextual Advertising\nOmnichannel Marketing\nPaid Search Marketing\nPersonalization & Privacy\n\n\n\n\nPodcast & Webinar Marketing\nPR & Cause Marketing\nPredictive Analytics & Attribution\nProgrammatic Advertising\nSales & Marketing Automation\nSearch Engine Optimization\nShopper Marketing\nSmarketing & Customer Experience\n\n\n\n\nSocial Commerce\nSocial Media Marketing\nUI / UX Design\nUser-Generated Content\nVideo Marketing\nViral & Buzz Marketing\nVisual & Voice Search\nWeb Analytics
URL:https://marketing.com.au/event/digimarcon-australia-2022/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Communications,Conference,Content Marketing,Copywriting,Data,Design,Digital Marketing,eCommerce,Email marketing,Graphic Design,Market Research,Marketing,PPC,Public Relations,SEO,Social Media,Sydney,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210729T080000
DTEND;TZID=Australia/Melbourne:20210729T103000
DTSTAMP:20260419T164451
CREATED:20210523T080337Z
LAST-MODIFIED:20210529T024126Z
UID:19438-1627545600-1627554600@marketing.com.au
SUMMARY:Digital Marketing 101
DESCRIPTION:Are you ready to build better customer relationships? Join us to develop your marketing strategy and learn how to implement it.\n\n\n\n\n\n\n\nDo you know who your ideal customer is and how to identify customer touchpoints? Join EDGE and ICUBE in a workshop to define your ideal customer and map out their journey\, understand the customer relationship lifecycle\, develop your marketing strategy\, and explore marketing channels and tools to increase your revenue. \n\n\nYou Will:  \n\nDevelop a clear value proposition\nIdentify your customer touchpoints\nChoose the right channel for your marketing message\nBuild a strategy to reach your customers across all touchpoints\n\n\n\nLeap Startup League Series \nThis series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. \nThe series includes: \n\nMarket Research \nPrototyping \nFinance 101 \nMarketing 101 \nSales Bootcamp \nStorytelling and Pitch Prep
URL:https://marketing.com.au/event/digital-marketing-101-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210712T080000
DTEND;TZID=Australia/Melbourne:20210714T170000
DTSTAMP:20260419T164451
CREATED:20210321T073347Z
LAST-MODIFIED:20210410T092208Z
UID:18765-1626076800-1626282000@marketing.com.au
SUMMARY:MozCon Virtual
DESCRIPTION:Not Your Typical Marketing Conference. \nBy popular demand\, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. While the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. \n\n\nConnect virtually with the MozCon community\, speakers and Moz staff. Discover new tools to add to your marketing stack\, and even receive a virtual hug from our friendly Ringmaster\, Roger Mozbot. \n\n\n\n\n\n\nWho you’ll meet at MozCon Virtual\n\n\n\n\n\n\n\nSEO\n\n\n\nPractitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience\, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage. \nAgencies \nA great many businesses choose to hire external help to get the full benefits of SEO\, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!). \nContent marketers \nWithout content\, there’d be nothing to optimize for search engines. Without SEO\, content would be near-impossible to find. These two fields go hand-in-hand\, and so do their practitioners. \nMarketers of all stripes \nWe wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO\, but we also cover topics like branding\, email marketing\, user experience\, information architecture\, and more. If you’re in marketing\, this conference is for you! \nMarketing executives \nWhile there’ll be no shortage of detailed\, actionable tactics for those of us in the weeds\, we make sure the folks who set high-level strategy have plenty to take away as well.
URL:https://marketing.com.au/event/mozcon-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Market Research,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210702T193000
DTEND;TZID=Australia/Melbourne:20210702T193000
DTSTAMP:20260419T164451
CREATED:20210523T080620Z
LAST-MODIFIED:20210529T024127Z
UID:19440-1625254200-1625254200@marketing.com.au
SUMMARY:Why Every CEO Needs To Double Down On Marketing
DESCRIPTION:There is no getting away from it. The world has changed and a decade of digital transformation has happened in a single year.\n\n\n\n\n\n\n\nThere is no getting away from it. The world has changed and a decade of digital transformation has happened in a single year. If your marketing team hasn’t evolved its approach to the growing smartphone usage and the massively changing online habits\, then this webinar is for you. \nWhy attend the event? \nAs an official Facebook Partner Agency\, Gather Social have had access to continued high-level training & Global insights from Facebook and Instagram. In this session\, these insights will be shared with attendees as well as the following topics: \n\nWhy you need to think differently about social media\, and the content you are putting out\nHow much do we use our smartphones and what’s the opportunity created for my business?\nWhat data is my company collecting and how do we use it?\n“My customers are on Linkedin!” Yes\, they are and they are also on the rest of the internet. Usage rates will be analysed and first-mover advantage opportunities discussed\nWhy not adopting a digital-first strategy could mean you are a sitting duck\nWhy now is the time to build your brand for the next 10 years of growth\nLet your marketing be the disruption tactic for your industry.
URL:https://marketing.com.au/event/why-every-ceo-needs-to-double-down-on-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201201T180000
DTEND;TZID=Australia/Melbourne:20201201T193000
DTSTAMP:20260419T164451
CREATED:20201115T093758Z
LAST-MODIFIED:20210118T073334Z
UID:17665-1606845600-1606851000@marketing.com.au
SUMMARY:Marketing Your Business
DESCRIPTION:Whether you are an established business or just starting out\, this workshop is an essential part of your business tool kit and crucial to your success. \nLearn to: \n\nSet marketing goals that work\nChoose the right activities for your business\nUse market research and maximise customer service\nMake the most of marketing processes and systems\nDevelop an effective marketing action plan\nAttract and keep customers coming back\nGet your business noticed\nMaximise social media
URL:https://marketing.com.au/event/marketing-your-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201001T110000
DTEND;TZID=Australia/Melbourne:20201002T130000
DTSTAMP:20260419T164451
CREATED:20200909T101645Z
LAST-MODIFIED:20201010T112338Z
UID:16701-1601550000-1601643600@marketing.com.au
SUMMARY:Work Different
DESCRIPTION:How to rethink and reinvent research\n\nJoin us for 2 days of great insights from leading global researchers and iconic brands – including Uber Eats\, Chobani\, and Pinterest – to learn how to rethink and reinvent research for today’s rapidly changing world. \nDay 1 | Oct 1 – 11am AEST\, 9am SGT | 2 hours\n\n\n\n\n\n\nMove fast by eliminating the lagtime\nMaria Veronina // Chobani + Steven Wengrovitz // Uber Eats + Jesse Purewal // Qualtrics \nTune into a live panel discussion to see how UberEats and Chobani are using real-time feedback to help their organisations take quick action in times of change. \n\n\n\n\n\n\n\n\n\n\nGetting buy-in on urgent action-taking\nJD Schramm // Academic Leader\, Author + Kitty Xu // Pinterest \nDiscover how compelling storytelling combined with actionable data can help rally your organisation in times of crisis. \n\n\n\n\n\n\n\n\n\nDay 2 | Oct 2 – 11am AEST\, 9am SGT | 2 hours\n\n\n\n\n\n\n\n\n\nEvery voice matters\nEmily Geisen // Qualtrics XM Scientist + Mandy Sha // Research Director \nThe old way of collecting data wasn’t designed with Diversity and Inclusion in mind. In this Q&A\, we’ll discuss ways to ensure every voice is heard — not just the ones who look\, think\, or act like us. \n\n\n\n\n\n\n\n\n\n\nListen before you act\nMatt Dixon // Tethr + Jacqueline Lance // City National Bank \nTaking the right actions starts with listening to the right people. Join this live Q&A session as we discuss the importance of using multiple listening channels and how to choose the most relevant ones. \n \n\nFeaturing:\n\n\n\nJD Schramm\, EdD \nLecturer\, Author\nStanford University \nSince 2002 JD Schramm has taught thousands of students at Stanford University\, Columbia\, and NYU to communicate more effectively. In 2020 he released his first book\, Communicate with Mastery\, based on his work establishing the communication curriculum at Stanford’s Graduate School of Business. \n\n\n\n\n\n\nKitty Xu\, PhD \nQuantitative User Experience Research Lead\nPinterest \nKitty joined Pinterest as the second quantitative user experience researcher on the Research team\, and has been building and scaling the discipline for the past 4+ years within the company. Prior to Pinterest\, she spent a decade in academia doing neuroscience research and holds a PhD in Cognitive Neuroscience from Johns Hopkins University. \n\n\n\n\n\n\nMaria Veronina \nStrategic Planning Manager\nChobani \nMaria Veronina is a passionate and experienced marketing\, innovation & strategy expert\, she is currently heading the strategic planning process and long-term growth strategy development at Chobani. Maria has over 10 years of experience in different areas of marketing\, having worked in top-tier FMCG for such companies as L’Oreal and currently Chobani\, as well as growing businesses and academia. With a strong background in business\, economics & research\, Maria specialises in strategy\, innovation\, brand & experience management and consumer insights. \n\n\n\n\n\n\nSteven Wengrovitz \nHead of Research\nUber Eats \nSteven Wengrovitz is currently the Head of Research at Uber Eats. Prior to Uber\, he led research teams at Facebook\, focusing on understanding and improving the relevance\, quality\, and user experience of advertising\, news\, and video on Facebook. Steven has spent the past 15 years researching consumer decision making and directing data driven\, user centric product development in the media and technology space. He graduated from Wesleyan University\, from which he also received a master’s degree in psychology\, and lives with his husband\, dog\, and newborn daughter. \n\n\n\nMandy Sha \nResearch Director & Author of “The Essential Role of Language in Survey Research” \nMandy Sha directs research studies and increases the scientific body of knowledge through publications\, international speaking engagements\, and professional service. She is the lead editor of The Essential Role of Language in Survey Research (RTI Press\, 2020) and co-authored The Sociolinguistics of Survey Translation (Routledge\, 2019). Connect with Mandy at www.mandysha.com. \n\n\n\n\n\n\nEmily Geisen \nSenior Experience Management Scientist\nQualtrics \nEmily Geisen is a senior experience management (XM) scientist with a survey methodology background. She specialises in questionnaire design (with a focus on usability) in order to improve data quality and reduce respondent burden. Emily has over 20 years of experience supporting multiple industries with their research projects. \n\n\n\n\n\n\nJacquelane Lance \nSenior Vice President\, CX Insights\nCity National Bank \nAs senior vice president and head of client experience insights for City National Bank\, Jacqueline Lance has developed an innovative client feedback ecosystem. She leverages a wide range of data sources\, including survey\, interaction and operational data\, to ensure that the organisation has a complete understanding of the client experience picture. Her insights fortify the strong\, client-obsessed culture that City National has long been known for. \n\n\n\n\n\n\nMatt Dixon \nChief Product and Research Officer\nTethr \nAs Chief Product & Research officer\, Matt has responsibility for product strategy\, product management\, research and IP development. Prior to joining Tethr\, Matt was Senior Partner and Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group and\, before that\, was Group Leader of the sales\, customer service and customer experience research and advisory practice at CEB\, now Gartner.
URL:https://marketing.com.au/event/work-different/
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Online
ATTACH;FMTTYPE=image/png:https://marketing.com.au/wp-content/uploads/2020/09/qualtrics-wd-reinvent-320x50@2x.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200928T190000
DTEND;TZID=Australia/Melbourne:20200928T193000
DTSTAMP:20260419T164451
CREATED:20200712T075422Z
LAST-MODIFIED:20201010T112339Z
UID:15845-1601319600-1601321400@marketing.com.au
SUMMARY:Writing Compelling Creative Briefs for Better Advertising
DESCRIPTION:In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target\, inspiring and drives business objectives. \nWe will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable. \nWe will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve\, when. \n\n\nTakeaways\n\nWhat are the essential elements of a creative brief\nWhere to find the information needed to complete the essential elements\nHow to write those elements in a clear succinct way\nWhen to involve others in the process of writing the brief
URL:https://marketing.com.au/event/writing-compelling-creative-briefs-for-better-advertising/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Graphic Design,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200908
DTEND;VALUE=DATE:20200911
DTSTAMP:20260419T164451
CREATED:20200804T105632Z
LAST-MODIFIED:20201010T112425Z
UID:16377-1599523200-1599782399@marketing.com.au
SUMMARY:Digital Contact Centre
DESCRIPTION:Enhancing Customer Experience through Omni-Channel Integration\,\nCustomer Self Service and Culture Change\n\n\n\n\nIn an increasingly digital world\, the role of the contact centre continues to shift from managing transactions to being the human face of the digital enterprise\, and a key component of overall customer experience.\n\nKey to achieving this goal will be the utilization of new technologies to improve the efficiency and reduce the administrative burden on staff\, while simultaneously giving them the tools to effectively resolve complex customer issues.\n\nWith that in mind\, CCW Asia Online hosted by CX Network will be focused on:\n\nIntegrating interaction channels across the business to ensure a seamless experience\nLeveraging automation and customer self-service to reduce the number of high volume and transactional customer enquiries\nUsing Artificial Intelligence\, sentiment analysis and knowledge management systems to ensure staff have the right information at their disposal\nEngaging in training and building a culture of service excellence to increase staff effectiveness\n\nDay One: Tuesday 8th September 2020\n\n\n9:00 SGT   Case Study: Driving Brand Loyalty Through Delivering Exceptional Customer Experience\nOlga Quiros\, Director\, Customer Operations – Asia Pacific\, Expedia Group \n\n10:00 SGT   Transform Your CX Operations Today by Harnessing the Power of AI\, ML and Intelligent Automation\nRavi Saraogi\, Co-founder and President – Asia Pacific\, Uniphore  \n\n11:00 SGT   Providing Better Customer Experience and Building Strong Customer Relationships\nSenior Representative\, Zendesk\n\n\n\n12:00 SGT  Using Cloud-Native Intuitive Analytics to Manage People and Systems\nSenior Representative\, Genesys\n\nDay Two: Wednesday 9th September 2020\n\n9:00 SGT   How a Highly Digitalized Contact Center Can Stay Human and Deeply Engaged with Customers\nAnna Wang\, Head of the Customer Relations Center for Nespresso China  \n\n10:00 SGT   Achieving True Operational Excellence in the Contact Center\nSenior Representative\, Vonage\n\n11:00 SGT  Optimizing Workforce Planning and Delivery\n\n\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers\nK V Dipu\, President & Operations and CX Head\, Bajaj Allianz General Insurance Company\, India\n\nDay Three: Thursday 10th September 2020\n\n9:00 SGT   Case Study: Delivering a World Class Customer Experience\nAnila Fredericks\, Head of Customer Service Operations\, Telstra Global\n \n10:00 SGT  Monetizing Customer Insights to Drive Better Performance and Profitability\n\n\n11:00 SGT  Future-Proofing Contact Centres in the Digital Age\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers
URL:https://marketing.com.au/event/digital-contact-centre/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200813T123000
DTEND;TZID=Australia/Melbourne:20200813T160000
DTSTAMP:20260419T164451
CREATED:20200712T070704Z
LAST-MODIFIED:20201002T014755Z
UID:15807-1597321800-1597334400@marketing.com.au
SUMMARY:Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
DESCRIPTION:Data is the heartbeat of modern marketing. In its most distilled form data is the voice of your customers. Yet data is rarely used when trying to answer common dilemmas such as how to increase conversion rates\, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data\, opinions that should be dictating marketing strategy. \nThis Workshop is designed for digital marketers\, all-rounders\, and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand. \nTopics Covered  \n\nLatest tools and techniques brands are using to intimately understand their customers and their online behaviour\nHow to balance smart data insights and inspired strategy to drive competitive marketing strategies\nHow to increase a company’s customer orientation through better understanding of customer’s online behaviour\nEffectiveness of digital marketing tactics and evidence-based understanding of customer behavioural patterns\nOptimising digital marketing strategies by taking personal opinions out of the discussion and using data to drive decision-making\nExtracting meaningful insights and build actionable strategies that will dominate the competition
URL:https://marketing.com.au/event/conversion-optimisation-reaching-your-full-digital-potential-using-customer-data/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Market Research
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200520
DTEND;VALUE=DATE:20200521
DTSTAMP:20260419T164451
CREATED:20200503T013212Z
LAST-MODIFIED:20200808T045321Z
UID:15179-1589932800-1590019199@marketing.com.au
SUMMARY:Impact Summit
DESCRIPTION:The UK’s leading purpose-led business event\nImpact Summit is an annual event that brings together some of the brightest minds of our time. We give a platform to the people shaking things up\, changing the status quo\, and using purpose-driven business models as a means of tackling global challenges. \nJoin us online to find inspiration\, discuss ideas and connect with the people who are not only sharing in this vision\, but bringing it to life. \n 
URL:https://marketing.com.au/event/impact-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Online,Public Relations,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190814
DTEND;VALUE=DATE:20190815
DTSTAMP:20260419T164451
CREATED:20190728T014114Z
LAST-MODIFIED:20191020T054326Z
UID:13949-1565740800-1565827199@marketing.com.au
SUMMARY:The State of Data: Opportunities & Responsibilities in 2019
DESCRIPTION:Join us at the annual IAB Australia Data Council event at PwC in Sydney on August 14th. Data is currently the most discussed and critical topic in digital marketing in Australia. How can you effectively\, creatively and responsibly utilise data for marketing? What is the industry and the IAB doing to enable increased trust and transparency in data marketing practices? What are the current best practices and considerations with regards to consumer privacy? What do industry experts see happening in the identity space over the next 12-18 months? We’ll covering all of these topics in-depth and so much more. \nData Transparency panel – a panel of industry experts will discuss what the industry and IAB Australia are currently working on to enable increased trust and transparency across all aspects of digital data marketing practices. \nIdentity panel – everything that brands are wanting to do with marketing data puts identity management and consumer privacy front and centre. Particularly now with the growing restrictions on mobile devices\, the ever-evolving data privacy legislations and changes in the most popular browser standard settings.  Our expert panel will look to life the lid on the current state-of-play and build awareness around what to look out for over the next 12-18 months.
URL:https://marketing.com.au/event/the-state-of-data-opportunities-responsibilities-in-2019/
LOCATION:PwC Sydney\, Darling Park Tower 2\, 201 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Market Research
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190808T080000
DTEND;TZID=Australia/Melbourne:20190808T090000
DTSTAMP:20260419T164451
CREATED:20190728T014928Z
LAST-MODIFIED:20191020T054326Z
UID:13953-1565251200-1565254800@marketing.com.au
SUMMARY:What is Intent Marketing & What Does It Matter
DESCRIPTION:Keep to enrich your marketing with intend data?\nWant to find out which companies in the market are looking for what you offer? \nWhat we’ll cover in this event… \n\n\n\nWhat is “intent data?” \n\n\n\n\nWhat are the different kinds of intent data? \n\n\n\n\nWhy all intent data is not created equal \n\n\n\n\nHow can intent data be used to enhance marketing and sales strategies?
URL:https://marketing.com.au/event/what-is-intent-marketing-what-does-it-matter/
LOCATION:Webinar
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190724T180000
DTEND;TZID=Australia/Melbourne:20190724T200000
DTSTAMP:20260419T164451
CREATED:20190622T072434Z
LAST-MODIFIED:20190622T072434Z
UID:13790-1563991200-1563998400@marketing.com.au
SUMMARY:Marketing your Business: How to get it right\, first time
DESCRIPTION:How well do your potential and existing customers know what your business does?\nAn effective marketing strategy should boost your brand\, capture customers\, keep them coming back\, and ultimately save you time and money. Find out why just a website and a Facebook page is not going to cut it at this back-to-basics workshop that will show you how to develop a marketing action plan to keep your effort and resources focused in the right areas. \nIs this workshop for me?\nWhether you’re an established business or are just starting out\, Marketing your business: How to get it right\, first time is an essential part of your business tool kit and crucial to your success. \nYou will learn how to: \n\nSet marketing goals that work\nChoose the right activities for your business\nUse market research and maximise customer service\nMake the most of marketing processes and systems\nDevelop an effective marketing action plan\nAttract and keep customers coming back\nGet your business noticed\nMaximise social media
URL:https://marketing.com.au/event/marketing-your-business-how-to-get-it-right-first-time/
LOCATION:iHarvest Coworking Sunshine\, 301 Hampshire Road\, Sunshine\, VIC\, 3020\, Australia
CATEGORIES:Conference,Market Research,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190530
DTEND;VALUE=DATE:20190531
DTSTAMP:20260419T164451
CREATED:20190414T004956Z
LAST-MODIFIED:20190414T031450Z
UID:13481-1559174400-1559260799@marketing.com.au
SUMMARY:B&T Changing the Ratio
DESCRIPTION:Changing the Ratio is B&T’s bold initiative to continue our mission of making equality and inclusion the norm in Australia’s communications industry and beyond. \nChanging the Ratio brings together spectacular speakers and industry pannellists. Attendees should walk away with practical tools\, case studies and things to do right now that they can take back to their own organisation to drive equality\, not only within their own businesses\, but in the advertising they create. \nOur industry is in a unique position. Not only do we affect consumer behaviour through advertising and marketing\, we help shape culture. \nThis is a forum for the industry to come together to discuss how we\, as an industry\, can overcome biases (gender\, cultural\, age and more) to creative more inclusive workplaces and better work.
URL:https://marketing.com.au/event/bt-changing-the-ratio/
LOCATION:Surry Hills
CATEGORIES:Conference,Market Research,Marketing,Sydney,Workshop
ORGANIZER;CN="B&T":MAILTO:emma(at)bandt.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190523T080000
DTEND;TZID=Australia/Melbourne:20190524T170000
DTSTAMP:20260419T164451
CREATED:20190414T004530Z
LAST-MODIFIED:20201002T055506Z
UID:13477-1558598400-1558717200@marketing.com.au
SUMMARY:Youth Marketing Australia Conference
DESCRIPTION:Youth Marketing Australia Conference (YMA) is a two day\, thoughtfully curated event designed to help marketing professionals keep up with the fast paced demographic\, Generation Z. \nOver the past two years\, we have hosted speakers from brands such as Google\, Facebook\, MTV\, Linkedin\, BuzzFeed\, Instagram and Contiki\, just to name a few. \nThis year hear from Spotify\, UNiDAYS\, Girlfriend\, Student Edge + many more. \nDay one of YMA follows a single stream conference structure with 12 speakers allocated 25min slots. Whereas the Day Two Skills Development Workshop has been designed for marketing professionals looking to catapult their career by building up their professional & personal development. Get the edge over your peers\, whilst networking with some of the brightest minds in Australia. \nEach speaker will share their experience of recent Gen Z focussed marketing campaigns\, including any failures\, hurdles and of course\, successes! Be inspired and leave armed with actionable marketing tactics\, future proofing strategies and candid insights from real life case studies. \nJoin 200+ like-minded individuals (Marketing Directors\, Marketing Managers\, Brand Managers\, Social Media Managers\, etc) from some of the biggest brands in Australia to hear from brilliant marketers and trusted industry leaders.
URL:https://marketing.com.au/event/youth-marketing-australia-conference-3/
LOCATION:Encore\, St Kilda Sea Baths 6/10-18 Jacka Boulevard\, St Kilda\, VIC\, 3182\, Australia
CATEGORIES:Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190321T090000
DTEND;TZID=Australia/Melbourne:20190321T133000
DTSTAMP:20260419T164451
CREATED:20190301T010544Z
LAST-MODIFIED:20190310T093047Z
UID:13269-1553158800-1553175000@marketing.com.au
SUMMARY:Creating & Distributing Smart Content for the Speed of Today
DESCRIPTION:Digital and social channels are becoming more complex\, as the audiences we create content for are becoming more demanding and sophisticated. The imperative for today’s marketers is to not only create innovative content that connects brands with audiences in meaningful ways but to develop a content practice that is sustainable and generates proven business results.
URL:https://marketing.com.au/event/creating-distributing-smart-content-for-the-speed-of-today/
LOCATION:Bentleys Perth\, Level 3\, 216 St Georges Terrace\, Perth\, WA\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research,Marketing,Perth,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190318
DTEND;VALUE=DATE:20190320
DTSTAMP:20260419T164451
CREATED:20190301T021319Z
LAST-MODIFIED:20190301T021319Z
UID:13289-1552867200-1553039999@marketing.com.au
SUMMARY:Digital Marketers Australia
DESCRIPTION:The Digital Marketers Australia conference has been designed to focus on digital marketing to help grow your business. The speakers will breakdown campaigns step by step so you can roll out strategies that are working right now. Whether you’re just getting started looking for new strategies or have a large team who implements the digital marketing for you\, you’ll find people to network and learn from at the conference.
URL:https://marketing.com.au/event/digital-marketers-australia/
LOCATION:Melbourne Convention Exhibition Centre\, 1 Convention Centre Place\, South Wharf \, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Market Research,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190315
DTEND;VALUE=DATE:20190316
DTSTAMP:20260419T164451
CREATED:20190301T013746Z
LAST-MODIFIED:20190301T013746Z
UID:13278-1552608000-1552694399@marketing.com.au
SUMMARY:Marketing Automation Summit
DESCRIPTION:The purpose of marketing automation is to improve the customer experience\, making customers more likely to buy\, stay loyal\, and become advocates. This is a one day conference where you will learn how it has transformed\, how marketers build and execute in today’s digital landscape\, the latest and most powerful marketing automation tools and strategies to increase your sales\, revenue and profits. \nAs a modern marketer\, if you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping your business\, this conference is for you.
URL:https://marketing.com.au/event/marketing-automation-summit/
LOCATION:Novotel Sydney Central\, 169-179 Thomas Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190314
DTEND;VALUE=DATE:20190315
DTSTAMP:20260419T164451
CREATED:20190301T012937Z
LAST-MODIFIED:20190301T012937Z
UID:13274-1552521600-1552607999@marketing.com.au
SUMMARY:Brilliant Digital Marketing
DESCRIPTION:Learn digital marketing techniques to grow your business fast. This workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers\, you will leave knowing how to leverage all the available channels and with a plan you can implement immediately. \nThis event has been designed for any business owners and entrepreneurs who want to expand their business quickly and marketers or managers who want to learn how the most successful start- ups leverage digital channels effectively. \nThere are 5 modules as part of this workshop \n\nUnderstand how to measure success\nDemand generation\nDemand capture\nBecoming truly customer focused\nThe role of data in marketing
URL:https://marketing.com.au/event/brilliant-digital-marketing/
LOCATION:Hall Chadwick\, Level 40\, 2 Park Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190307T100000
DTEND;TZID=Australia/Melbourne:20190307T130000
DTSTAMP:20260419T164451
CREATED:20190301T011155Z
LAST-MODIFIED:20190301T011155Z
UID:13272-1551952800-1551963600@marketing.com.au
SUMMARY:Search Marketing: Understanding Google Ads
DESCRIPTION:The world’s most-used search engine is also the biggest digital advertising platform\, which drives results for marketers with search advertising. To maximise the ROI on ad spend\, marketers must understand how to target keywords\, interests and demographics to make use of Google’s powerful advertising products. \nAttendance at this event\, you’ll learn how to target specific sets of keywords in the most effective ways; write ad copy that drives clicks and conversions; and find out how to leverage search intent to find untapped opportunities in search marketing. \nThis event will cover the following topics: \n\nWhere search marketing fits within a digital marketing strategy\nHow to find keyword opportunities to maximise clicks and conversions on Google Ads\nHow to create effective copy for your targeted advertising\nTo optimise your Google Ads accounts for continuous improvement
URL:https://marketing.com.au/event/search-marketing-understanding-google-ads/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Marketing,Melbourne,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190306T090000
DTEND;TZID=Australia/Melbourne:20190306T133000
DTSTAMP:20260419T164451
CREATED:20190301T010156Z
LAST-MODIFIED:20201002T014853Z
UID:13266-1551862800-1551879000@marketing.com.au
SUMMARY:Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
DESCRIPTION:Data is the voice of your customers. Yet it is rarely used when trying to answer common dilemmas such as how to increase conversion rates\, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data\, opinions that should be dictating marketing strategy. \nThis Seminar is designed for senior marketers\, digital marketers and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand.
URL:https://marketing.com.au/event/conversion-optimisation/
LOCATION:Bentleys Sydney\, Level 14\, 60 Margaret Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190306T080000
DTEND;TZID=Australia/Melbourne:20190306T103000
DTSTAMP:20260419T164451
CREATED:20190224T054739Z
LAST-MODIFIED:20191020T054415Z
UID:13212-1551859200-1551868200@marketing.com.au
SUMMARY:Customer Experience and Brand Loyalty - Brisbane
DESCRIPTION:Customers expect a seamless customer experience\, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase? \nIn March we explore how marketers are leveraging digital customer experiences to drive up the lifetime value of their customers. Is it all about data and personalisation or are there other key factors to implement that bring customers sustained joy? \nOur speakers will share: \n\nThe focused work they do on improving customer experience\nThe relationship between customer experience and loyalty\nWho takes responsibility for customer experience and how is it measured\nThe tech and strategies that work \n\nDon’t miss this chance to gain some insights and knowledge for marketing leaders to inspire how you plan your customer experiences!
URL:https://marketing.com.au/event/customer-experience-and-brand-loyalty-brisbane/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:Brisbane,Market Research
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181129
DTEND;VALUE=DATE:20181130
DTSTAMP:20260419T164451
CREATED:20181116T131025Z
LAST-MODIFIED:20181116T131025Z
UID:12703-1543449600-1543535999@marketing.com.au
SUMMARY:Search Engine Bootcamp
DESCRIPTION:Search Engine Bootcamp has been created for anyone who works for a small business\, marketing department or an agency who need a better understanding of search engine optimisation\, to help with their line of work that is remotely connected to driving sales\, visitors or customers. You will learn from the basics\, keyword research\, writing copy\, local search\, analytics or paid search marketing plus more.
URL:https://marketing.com.au/event/search-engine-bootcamp/
LOCATION:Cliftons Sydney\, Level 13\, 60 Margaret Street\, Sydney\, Victoria\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Market Research,Marketing,Presentation,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20181116T080000
DTEND;TZID=Australia/Melbourne:20181116T170000
DTSTAMP:20260419T164451
CREATED:20181116T122201Z
LAST-MODIFIED:20181116T122201Z
UID:12699-1542355200-1542387600@marketing.com.au
SUMMARY:Mobile Marketing APAC 2018
DESCRIPTION:With the year coming to a close this event will be a full day of content designed for both App Marketers and Digital Marketers. This event is perfect for Australian and Nw Zealand brands\, apps and tech companies. You will learn how to leverage mobile growth channels such as ad networks\, social media channels and also mobile web.
URL:https://marketing.com.au/event/mobile-marketing-apac-2018/
LOCATION:Impelus Limited\, Level 23\, 100 William Street\, East Sydney\, NWS\, 2011\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Market Research,Marketing,Presentation,Sydney,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181101
DTEND;VALUE=DATE:20181102
DTSTAMP:20260419T164451
CREATED:20181019T060628Z
LAST-MODIFIED:20181019T060628Z
UID:12510-1541030400-1541116799@marketing.com.au
SUMMARY:Digital Velocity Australia
DESCRIPTION:This one day conference has been designed to help you transform your digital business by using data to fuel more customer-centric experiences. The speakers will be talking about their data driven customer experience stories and how they overcame the issues that were connected to the ever demanding customer base. You will have the opportunity to connect with and spend time with teams and product leaders that have enabled brands to successfully connect with and drive deeper relationships with customers.
URL:https://marketing.com.au/event/digital-velocity-australia/
LOCATION:Australian National Maritime Museum\, 2 Murray Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20181025T080000
DTEND;TZID=Australia/Melbourne:20181025T103000
DTSTAMP:20260419T164451
CREATED:20181019T022504Z
LAST-MODIFIED:20201002T061122Z
UID:12481-1540454400-1540463400@marketing.com.au
SUMMARY:How Marketers Can Maximise Productivity and Focus
DESCRIPTION:Does you ‘to do’ list never seem to reduce? Do you think that there is a better way that can help you focus on what matters most and consistently be productive? Then this is the event for you. You will hear from a productivity expert on how they keep their priorities straight and how you can keep your priorities straight and stay efficient\, you will also hear from marketers about their personal experiences.
URL:https://marketing.com.au/event/how-marketers-can-maximise-productivity-and-focus-2/
LOCATION:The Backlot Studios\, 65 Haig Street\, Southbank\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Marketing,Melbourne,Workshop
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181023
DTEND;VALUE=DATE:20181026
DTSTAMP:20260419T164451
CREATED:20180816T080516Z
LAST-MODIFIED:20180816T080516Z
UID:12146-1540252800-1540511999@marketing.com.au
SUMMARY:11th Social Media for Gov Summit
DESCRIPTION:The 11th Social Media for Government Summit explores new strategies and best practices for utilising the power of social media and making informed digital decisions. Government departments\, agencies and local councils can learn how to harness social media’s unprecedented reach as a means to communicate directly with stakeholders\, inform citizens about current affairs and win influence.
URL:https://marketing.com.au/event/11th-social-media-for-gov-summit/
LOCATION:Rendezvous Melbourne\, 328 Flinders Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Market Research,Marketing,Melbourne,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20181018
DTEND;VALUE=DATE:20181019
DTSTAMP:20260419T164451
CREATED:20180920T043236Z
LAST-MODIFIED:20180920T043236Z
UID:12358-1539820800-1539907199@marketing.com.au
SUMMARY:Advancing Analytics 2018
DESCRIPTION:The 2018 Advancing Analytics Conference explores the interconnection of data and analytics for greater knowledge of new analytic possibilities and positive business benefits. Attend this event to learn the latest in technology and analytics techniques\, understand the business and ethical impact of analytics\, and gain inspiration from global data for good initiatives.
URL:https://marketing.com.au/event/advancing-analytics-2018/
LOCATION:Bayview Eden\, 6 Queens Road\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Melbourne,Presentation,Workshop
END:VEVENT
END:VCALENDAR