Marketing.com.au

The State of Data: Opportunities & Responsibilities in 2019
2019-08-14 | PwC Sydney, Darling Park Tower 2, 201 Sussex Street, Sydney, NSW, 2000, Australia
Join us at the annual IAB Australia Data Council event at PwC in Sydney on August 14th. Data is currently the most discussed and critical topic in digital marketing in Australia. How can you effectively, creatively and responsibly utilise data for marketing? What is the industry and the IAB doing to enable increased trust and transparency in data marketing practices? What are the current best practices and considerations with regards to consumer privacy? What do industry experts see happening in the identity space over the next 12-18 months? We’ll covering all of these topics in-depth and so much more.
Data Transparency panel – a panel of industry experts will discuss what the industry and IAB Australia are currently working on to enable increased trust and transparency across all aspects of digital data marketing practices.
Identity panel – everything that brands are wanting to do with marketing data puts identity management and consumer privacy front and centre. Particularly now with the growing restrictions on mobile devices, the ever-evolving data privacy legislations and changes in the most popular browser standard settings. Our expert panel will look to life the lid on the current state-of-play and build awareness around what to look out for over the next 12-18 months.
