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DTSTART;TZID=Australia/Melbourne:20210702T193000
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DTSTAMP:20260517T153017
CREATED:20210523T080620Z
LAST-MODIFIED:20210529T024127Z
UID:19440-1625254200-1625254200@marketing.com.au
SUMMARY:Why Every CEO Needs To Double Down On Marketing
DESCRIPTION:There is no getting away from it. The world has changed and a decade of digital transformation has happened in a single year.\n\n\n\n\n\n\n\nThere is no getting away from it. The world has changed and a decade of digital transformation has happened in a single year. If your marketing team hasn’t evolved its approach to the growing smartphone usage and the massively changing online habits\, then this webinar is for you. \nWhy attend the event? \nAs an official Facebook Partner Agency\, Gather Social have had access to continued high-level training & Global insights from Facebook and Instagram. In this session\, these insights will be shared with attendees as well as the following topics: \n\nWhy you need to think differently about social media\, and the content you are putting out\nHow much do we use our smartphones and what’s the opportunity created for my business?\nWhat data is my company collecting and how do we use it?\n“My customers are on Linkedin!” Yes\, they are and they are also on the rest of the internet. Usage rates will be analysed and first-mover advantage opportunities discussed\nWhy not adopting a digital-first strategy could mean you are a sitting duck\nWhy now is the time to build your brand for the next 10 years of growth\nLet your marketing be the disruption tactic for your industry.
URL:https://marketing.com.au/event/why-every-ceo-needs-to-double-down-on-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Market Research,Marketing,Online
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210712T080000
DTEND;TZID=Australia/Melbourne:20210714T170000
DTSTAMP:20260517T153017
CREATED:20210321T073347Z
LAST-MODIFIED:20210410T092208Z
UID:18765-1626076800-1626282000@marketing.com.au
SUMMARY:MozCon Virtual
DESCRIPTION:Not Your Typical Marketing Conference. \nBy popular demand\, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. While the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. \n\n\nConnect virtually with the MozCon community\, speakers and Moz staff. Discover new tools to add to your marketing stack\, and even receive a virtual hug from our friendly Ringmaster\, Roger Mozbot. \n\n\n\n\n\n\nWho you’ll meet at MozCon Virtual\n\n\n\n\n\n\n\nSEO\n\n\n\nPractitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience\, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage. \nAgencies \nA great many businesses choose to hire external help to get the full benefits of SEO\, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!). \nContent marketers \nWithout content\, there’d be nothing to optimize for search engines. Without SEO\, content would be near-impossible to find. These two fields go hand-in-hand\, and so do their practitioners. \nMarketers of all stripes \nWe wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO\, but we also cover topics like branding\, email marketing\, user experience\, information architecture\, and more. If you’re in marketing\, this conference is for you! \nMarketing executives \nWhile there’ll be no shortage of detailed\, actionable tactics for those of us in the weeds\, we make sure the folks who set high-level strategy have plenty to take away as well.
URL:https://marketing.com.au/event/mozcon-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Market Research,Marketing,Online,SEO,Social Media,Website
END:VEVENT
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DTSTART;TZID=Australia/Melbourne:20210729T080000
DTEND;TZID=Australia/Melbourne:20210729T103000
DTSTAMP:20260517T153017
CREATED:20210523T080337Z
LAST-MODIFIED:20210529T024126Z
UID:19438-1627545600-1627554600@marketing.com.au
SUMMARY:Digital Marketing 101
DESCRIPTION:Are you ready to build better customer relationships? Join us to develop your marketing strategy and learn how to implement it.\n\n\n\n\n\n\n\nDo you know who your ideal customer is and how to identify customer touchpoints? Join EDGE and ICUBE in a workshop to define your ideal customer and map out their journey\, understand the customer relationship lifecycle\, develop your marketing strategy\, and explore marketing channels and tools to increase your revenue. \n\n\nYou Will:  \n\nDevelop a clear value proposition\nIdentify your customer touchpoints\nChoose the right channel for your marketing message\nBuild a strategy to reach your customers across all touchpoints\n\n\n\nLeap Startup League Series \nThis series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. \nThe series includes: \n\nMarket Research \nPrototyping \nFinance 101 \nMarketing 101 \nSales Bootcamp \nStorytelling and Pitch Prep
URL:https://marketing.com.au/event/digital-marketing-101-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Marketing,Online
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