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DTSTART;TZID=Australia/Melbourne:20190306T080000
DTEND;TZID=Australia/Melbourne:20190306T103000
DTSTAMP:20260519T170527
CREATED:20190224T054739Z
LAST-MODIFIED:20191020T054415Z
UID:13212-1551859200-1551868200@marketing.com.au
SUMMARY:Customer Experience and Brand Loyalty - Brisbane
DESCRIPTION:Customers expect a seamless customer experience\, but how does it get delivered across the customer lifecycle and what does it look like from one transaction to the next? Can we leverage customer experience to influence loyalty and drive repeat purchase? \nIn March we explore how marketers are leveraging digital customer experiences to drive up the lifetime value of their customers. Is it all about data and personalisation or are there other key factors to implement that bring customers sustained joy? \nOur speakers will share: \n\nThe focused work they do on improving customer experience\nThe relationship between customer experience and loyalty\nWho takes responsibility for customer experience and how is it measured\nThe tech and strategies that work \n\nDon’t miss this chance to gain some insights and knowledge for marketing leaders to inspire how you plan your customer experiences!
URL:https://marketing.com.au/event/customer-experience-and-brand-loyalty-brisbane/
LOCATION:The Grove\, 480 Queen Street\, Brisbane\, QLD\, 4000\, Australia
CATEGORIES:Brisbane,Market Research
ORGANIZER;CN="Interactive Minds":MAILTO:louisa(at)interactiveminds.com.au
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DTSTART;TZID=Australia/Melbourne:20190306T090000
DTEND;TZID=Australia/Melbourne:20190306T133000
DTSTAMP:20260519T170527
CREATED:20190301T010156Z
LAST-MODIFIED:20201002T014853Z
UID:13266-1551862800-1551879000@marketing.com.au
SUMMARY:Conversion Optimisation: Reaching Your Full Digital Potential Using Customer Data
DESCRIPTION:Data is the voice of your customers. Yet it is rarely used when trying to answer common dilemmas such as how to increase conversion rates\, how optimise landing pages or deciding on website redesigns and rebuilds. In today’s interconnected world it is this data\, opinions that should be dictating marketing strategy. \nThis Seminar is designed for senior marketers\, digital marketers and e-commerce specialists wanting to learn how to truly understand their customer’s behaviour online and how to leverage that data to engage customers and profit their brand.
URL:https://marketing.com.au/event/conversion-optimisation/
LOCATION:Bentleys Sydney\, Level 14\, 60 Margaret Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Market Research,Marketing,Sydney,Workshop
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190307T100000
DTEND;TZID=Australia/Melbourne:20190307T130000
DTSTAMP:20260519T170527
CREATED:20190301T011155Z
LAST-MODIFIED:20190301T011155Z
UID:13272-1551952800-1551963600@marketing.com.au
SUMMARY:Search Marketing: Understanding Google Ads
DESCRIPTION:The world’s most-used search engine is also the biggest digital advertising platform\, which drives results for marketers with search advertising. To maximise the ROI on ad spend\, marketers must understand how to target keywords\, interests and demographics to make use of Google’s powerful advertising products. \nAttendance at this event\, you’ll learn how to target specific sets of keywords in the most effective ways; write ad copy that drives clicks and conversions; and find out how to leverage search intent to find untapped opportunities in search marketing. \nThis event will cover the following topics: \n\nWhere search marketing fits within a digital marketing strategy\nHow to find keyword opportunities to maximise clicks and conversions on Google Ads\nHow to create effective copy for your targeted advertising\nTo optimise your Google Ads accounts for continuous improvement
URL:https://marketing.com.au/event/search-marketing-understanding-google-ads/
LOCATION:Clifton Melbourne\, Level 1\, 440 Collins Street\, Melbourne\, Victoria\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Market Research,Marketing,Melbourne,Workshop
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20190314
DTEND;VALUE=DATE:20190315
DTSTAMP:20260519T170527
CREATED:20190301T012937Z
LAST-MODIFIED:20190301T012937Z
UID:13274-1552521600-1552607999@marketing.com.au
SUMMARY:Brilliant Digital Marketing
DESCRIPTION:Learn digital marketing techniques to grow your business fast. This workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers\, you will leave knowing how to leverage all the available channels and with a plan you can implement immediately. \nThis event has been designed for any business owners and entrepreneurs who want to expand their business quickly and marketers or managers who want to learn how the most successful start- ups leverage digital channels effectively. \nThere are 5 modules as part of this workshop \n\nUnderstand how to measure success\nDemand generation\nDemand capture\nBecoming truly customer focused\nThe role of data in marketing
URL:https://marketing.com.au/event/brilliant-digital-marketing/
LOCATION:Hall Chadwick\, Level 40\, 2 Park Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research,Marketing,Sydney,Workshop
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20190315
DTEND;VALUE=DATE:20190316
DTSTAMP:20260519T170527
CREATED:20190301T013746Z
LAST-MODIFIED:20190301T013746Z
UID:13278-1552608000-1552694399@marketing.com.au
SUMMARY:Marketing Automation Summit
DESCRIPTION:The purpose of marketing automation is to improve the customer experience\, making customers more likely to buy\, stay loyal\, and become advocates. This is a one day conference where you will learn how it has transformed\, how marketers build and execute in today’s digital landscape\, the latest and most powerful marketing automation tools and strategies to increase your sales\, revenue and profits. \nAs a modern marketer\, if you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping your business\, this conference is for you.
URL:https://marketing.com.au/event/marketing-automation-summit/
LOCATION:Novotel Sydney Central\, 169-179 Thomas Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Market Research,Marketing,Sydney
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20190318
DTEND;VALUE=DATE:20190320
DTSTAMP:20260519T170527
CREATED:20190301T021319Z
LAST-MODIFIED:20190301T021319Z
UID:13289-1552867200-1553039999@marketing.com.au
SUMMARY:Digital Marketers Australia
DESCRIPTION:The Digital Marketers Australia conference has been designed to focus on digital marketing to help grow your business. The speakers will breakdown campaigns step by step so you can roll out strategies that are working right now. Whether you’re just getting started looking for new strategies or have a large team who implements the digital marketing for you\, you’ll find people to network and learn from at the conference.
URL:https://marketing.com.au/event/digital-marketers-australia/
LOCATION:Melbourne Convention Exhibition Centre\, 1 Convention Centre Place\, South Wharf \, Melbourne\, VIC\, 3006\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Market Research,Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190321T090000
DTEND;TZID=Australia/Melbourne:20190321T133000
DTSTAMP:20260519T170527
CREATED:20190301T010544Z
LAST-MODIFIED:20190310T093047Z
UID:13269-1553158800-1553175000@marketing.com.au
SUMMARY:Creating & Distributing Smart Content for the Speed of Today
DESCRIPTION:Digital and social channels are becoming more complex\, as the audiences we create content for are becoming more demanding and sophisticated. The imperative for today’s marketers is to not only create innovative content that connects brands with audiences in meaningful ways but to develop a content practice that is sustainable and generates proven business results.
URL:https://marketing.com.au/event/creating-distributing-smart-content-for-the-speed-of-today/
LOCATION:Bentleys Perth\, Level 3\, 216 St Georges Terrace\, Perth\, WA\, 6000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research,Marketing,Perth,Workshop
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