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DTSTART;TZID=Australia/Melbourne:20210810T140000
DTEND;TZID=Australia/Melbourne:20210810T150000
DTSTAMP:20260416T021133
CREATED:20210625T074104Z
LAST-MODIFIED:20211204T072954Z
UID:19694-1628604000-1628607600@marketing.com.au
SUMMARY:Walking the Tightrope: Architecting Teams to Deliver the Talent Side of Transformation [B2B Backstage]
DESCRIPTION:Innovation doesn’t just happen because you have the right tech stack and processes. You need the right team\, with the right mindset. Join world-renowned speaker and author\, Carla Johnson\, on August 10 for B2B Backstage to learn how to assemble and lead teams that get results. \nWe’re splendid at implementing tech stacks. We’ve got KPIs\, OKRs\, and NPS down pat. We’re working on digital transformation and change management. And yet\, we’re still struggling to break down silos\, create emotionally driven experiences\, and deliver high-caliber results. \nWhat if it’s not the tech and the processes that are the problem? What if it’s the blend of talent we have behind the scenes? \nIn this high-energy presentation\, you’ll learn the six archetypes every team needs to deliver truly innovative outcomes. Carla will show you how to go beyond tactics and put the spotlight on talent that consistently performs. \nYou’ll walk away ready to assemble and lead amazing teams. Teams that are able to easily identify customer opportunities\, deliver effective critical thinking\, and embrace the change mindset that underscores successful and rapid transformation.
URL:https://marketing.com.au/event/walking-the-tightrope-architecting-teams-to-deliver-the-talent-side-of-transformation-b2b-backstage/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Online
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DTSTART;TZID=Australia/Melbourne:20210702T193000
DTEND;TZID=Australia/Melbourne:20210702T193000
DTSTAMP:20260416T021133
CREATED:20210523T080620Z
LAST-MODIFIED:20210529T024127Z
UID:19440-1625254200-1625254200@marketing.com.au
SUMMARY:Why Every CEO Needs To Double Down On Marketing
DESCRIPTION:There is no getting away from it. The world has changed and a decade of digital transformation has happened in a single year.\n\n\n\n\n\n\n\nThere is no getting away from it. The world has changed and a decade of digital transformation has happened in a single year. If your marketing team hasn’t evolved its approach to the growing smartphone usage and the massively changing online habits\, then this webinar is for you. \nWhy attend the event? \nAs an official Facebook Partner Agency\, Gather Social have had access to continued high-level training & Global insights from Facebook and Instagram. In this session\, these insights will be shared with attendees as well as the following topics: \n\nWhy you need to think differently about social media\, and the content you are putting out\nHow much do we use our smartphones and what’s the opportunity created for my business?\nWhat data is my company collecting and how do we use it?\n“My customers are on Linkedin!” Yes\, they are and they are also on the rest of the internet. Usage rates will be analysed and first-mover advantage opportunities discussed\nWhy not adopting a digital-first strategy could mean you are a sitting duck\nWhy now is the time to build your brand for the next 10 years of growth\nLet your marketing be the disruption tactic for your industry.
URL:https://marketing.com.au/event/why-every-ceo-needs-to-double-down-on-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Market Research,Marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20210511
DTEND;VALUE=DATE:20210512
DTSTAMP:20260416T021133
CREATED:20210410T013453Z
LAST-MODIFIED:20210410T092236Z
UID:18957-1620691200-1620777599@marketing.com.au
SUMMARY:A Marketer's Field Guide to Financial Goal Setting and Measurement
DESCRIPTION:Measuring tactics and displaying the results in fancy dashboards will only get you so far! \nIf you want to make a positive impact on your business (and get ahead in your career)\, you need to develop the financial acumen to measure\, make informed decisions based on actual data\, and communicate marketing’s greater impact to your CFO and management team. \nThat’s what you’ll learn to do in this Master Class\, with revenue catalyst Samantha Stone. \nWhether your business goals are increased revenue\, market share or penetration of a new market\, or recurring revenue\, you’ll learn how to create concrete goals\, establish KPIs\, track marketing’s contribution\, report effectively\, and manage your P&L (profit and loss) ledger. \nOnce you’ve completed the 13 bite-sized (yet comprehensive) lessons\, you’ll have the skills and knowledge needed to make smarter decisions\, secure bigger budgets\, and prove that marketing deserves a seat at the table. \nYou have multiple ways to complete the lessons and earn your certificate of completion: \n\nAttend all of the Watch Parties\nAttend some Watch Parties and complete the rest of the lessons on-demand\nWatch all of the lessons on-demand (starting May 11) when it works for you
URL:https://marketing.com.au/event/a-marketers-field-guide-to-financial-goal-setting-and-measurement/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Marketing
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DTSTART;VALUE=DATE:20200914
DTEND;VALUE=DATE:20200919
DTSTAMP:20260416T021133
CREATED:20200712T064412Z
LAST-MODIFIED:20201010T112424Z
UID:15792-1600041600-1600473599@marketing.com.au
SUMMARY:Disrupt 2020
DESCRIPTION:TechCrunch Disrupt is five days of non-stop online programming with two big focuses: founders and investors shaping the future of disruptive technology and ideas and startup experts providing insights to entrepreneurs. It’s where hundreds of startups across a variety of categories tell their stories to the 10\,000 attendees from all around the world. It’s the ultimate Silicon Valley experience where the leaders of the startup world gather to ask questions\, make connections and be inspired. \nZuckerberg\, Benioff\, Musk\, Kalanick\, Mayer\, Dorsey and many other startup stars have been on the Disrupt stage long before they were in the headlines. TechCrunch continues to keep the pulse of the startup world and knowing which rising stars to cast for the bright lights of our stage is what makes Disrupt the must-attend event for the ecosystem. Disrupt delivers for founders who want to master Silicon Valley’s equations and provides an experience for enthusiasts who want to be a part of what’s happening and relevant now.
URL:https://marketing.com.au/event/disrupt-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Management,Online,Website
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DTSTART;TZID=Australia/Melbourne:20200804T180000
DTEND;TZID=Australia/Melbourne:20200804T210000
DTSTAMP:20260416T021133
CREATED:20200712T073905Z
LAST-MODIFIED:20200808T045157Z
UID:15831-1596564000-1596574800@marketing.com.au
SUMMARY:How to Be an Effective Manager | Online
DESCRIPTION:Due to the fast pace of change today\, many employees get thrust into managerial positions and immediately face numerous new challenges and responsibilities with little training. Ensuring that valuable individual contributors can adapt quickly into effective managers is critical to the long-term viability of every organization and is a fast track for an individual to pursue a more fulfilling career. In this workshop\, you’ll get an in-depth look at the roles and responsibilities of a manager. We’ll look at goal setting\, delegation\, performance management\, effective communication\, leadership\, motivating\, and much more. You’ll walk out feeling prepared and confident to guide your team to new levels of success. \n\n\nTakeaways\n\nUnderstand the roles and responsibilities of a manager\nKnow how to approach to performance management\nCreate a framework for you and your direct reports to effectively set expectations and give and receive feedback\nLearn different management styles and techniques\nLearn how to measure your team’s success
URL:https://marketing.com.au/event/how-to-be-an-effective-manager-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Online
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DTSTART;TZID=Australia/Melbourne:20200630T173000
DTEND;TZID=Australia/Melbourne:20200630T183000
DTSTAMP:20260416T021133
CREATED:20200530T122404Z
LAST-MODIFIED:20200808T045253Z
UID:15404-1593538200-1593541800@marketing.com.au
SUMMARY:Break Into User Experience Design
DESCRIPTION:Overview: \nWhat exactly does a user experience (UX) designer do? Find out firsthand from our panel of expert designers. Dive into what a UX designer does day-to-day\, how the role differs depending on what industry you work in\, what skills you’ll need to be successful in the field\, and much more. \nPlus\, gain practical tips and tricks to keep in mind when creating websites and apps\, and explore how UX skills can push your potential further. All experience levels welcome! \nWhat You’ll Take Away: \nDesign experts across many industries will candidly discuss: \n\nFirsthand advice\, tips\, and insight on how to successfully break into design\nVarious career paths\, salary expectations\, and future growth opportunities within the field\nWhat a typical day looks like in a range of industries — from finance\, to e-commerce\, to health and wellness\n\nWhy It Matters: \nA good experience is crucial to boosting business for any digital brand. By learning core UX principles\, you’ll be able to build effective strategies that engage and transform users into customers.
URL:https://marketing.com.au/event/break-into-user-experience-design/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Management,Online
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