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DTSTART;TZID=Australia/Melbourne:20200909T080000
DTEND;TZID=Australia/Melbourne:20200911T170000
DTSTAMP:20260427T090118
CREATED:20200804T105258Z
LAST-MODIFIED:20201010T112425Z
UID:16375-1599638400-1599843600@marketing.com.au
SUMMARY:CX Digital Retail
DESCRIPTION:The re-invention of retail had arrived far before the pandemic. The changing way in which consumers’ purchase\, from window browsing to the convenience\, personalization and experience of online shopping. Consumers no longer want a simple transactional purchase\, they want to own and influence the brands they buy with.\n\nThis trend coupled with high streets continuing to cut jobs\, close stores\, and in the worst of cases pile into administration – now more than ever\, the need for digital is real. Providing a frictionless\, integrated Omni-channel experience\, from mobile to store and anywhere in-between\, has become the benchmark for optimizing the customer journey and reaping the business rewards.\n\nRetailers are faced with the burning need to innovate and embrace digital transformation while remaining cost-conscious. CX Digital Retail joins executives in CX\, Omni-channel and e-commerce\, to explore strategies and insights through deep-dive case studies and interactive panel discussions. Learn how to redesign the consumer-brand relationship\, design a seamless Omni-channel experience and an agile digital transformation strategy that continuously exceeds customer expectations.\n\n\n\n\n\nKey Themes To Be Discussed\n\n\n\n\n\n\n\n\n\nLeveraging CX technology\n\n\n\nEnsure you are maximising the whole suite of CX technologies including AI\, Robotics\, VR\, IoT and more\n\n\n\n\n\n\n\n\n\n\n\n\nOmni-channel and mobile-first\n\n\nDiscuss how to lead your business transformation with 2020’s smartest and market leading CX strategy\n\n\n\n\n\n\n\n\n\n\n\nOptimising data and insights\n\n\n Explore Data optimisation\, connectivity and consumer insights to ensure flawless CX and digital quality\n\n\n\n\n\n\n\n\n\n\n\nTrue Business Agility\n\n\n\nPredict and deliver on changing customer values whilst keeping these at the core through visual content
URL:https://marketing.com.au/event/cx-digital-retail/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Design,Digital Marketing,Graphic Design,Online,UX
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DTSTART;VALUE=DATE:20200914
DTEND;VALUE=DATE:20200917
DTSTAMP:20260427T090118
CREATED:20200804T105057Z
LAST-MODIFIED:20201010T112424Z
UID:16373-1600041600-1600300799@marketing.com.au
SUMMARY:Design Thinking 2020 Summit
DESCRIPTION:Over the years\, we have noticed Design Thinking become a widespread way of thinking that has seen many organisations work through a customer-centric approach. In 2016 key organistions were investing over $100 million to implement this way of working across their organisation. Today in 2020 it has become the focus for many designers with proven success.\n\nThat being said\, we are far from a universal consensus on the core principles of design thinking\, the best practice for implementation as well as gaining leadership buy-in.\n\nDue to the disruptive wave we’ve experienced in 2020\, the 6th edition of Design Thinking Australia will be delivered 100% online! Are you ready to check out what we have planned in September?\n\n\n\n\n\n\n\n\nWorkshop Day:\nLog in using your unique zoom meeting ID and join your chosen virtual class.\n\n\n\n\n\n\n\n\n\n\n\n\n\nDay 1: Morning Sessions\nMain plenary sessions will be held via our ON24 Platform where you can interact with speaker via Q&A\, Polls\, & Discussions\n\n\n\n\n\n\n\n\n\n\n\n\n\nDay 1: Afternoon Sessions\nAfter lunch we will break out into separate virtual discussion groups led by subject mater experts. You will log in via Zoom.\n\n\n\n\n\n\n\n\n\n\n\n\n\nDay 2: All Day Sessions\nReturning for Day 2\, you will receive a new link to join the event and remain on the platform for the rest of the day.\n\n\n\n\n\n\nOrganisational Transformation \n\nGetting Design Thinking to be the central heart of your organisation! Tackle the big questions you need to address with business leaders to prove that design thinking is the future.\n\n\n\n\n\nCustomer Empathy \n\nThis is the heart of Design Thinking. We tackle all aspects of customer empathy from research\, VOC\, empathy immersion to gathering the right feedback to shape your projects\n\n\n\n\n\n\nScaling the Process\n\nYou have the knowledge and leadership buy-in – now what? Learn how you can scale your business and design thinking strategies so you too can become true innovators
URL:https://marketing.com.au/event/design-thinking-2020-summit/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Design,Graphic Design,Online,UX
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DTSTART;TZID=Australia/Melbourne:20200928T190000
DTEND;TZID=Australia/Melbourne:20200928T193000
DTSTAMP:20260427T090118
CREATED:20200712T075422Z
LAST-MODIFIED:20201010T112339Z
UID:15845-1601319600-1601321400@marketing.com.au
SUMMARY:Writing Compelling Creative Briefs for Better Advertising
DESCRIPTION:In this workshop you will learn how to prepare a creative brief that motivates your team to develop advertising that is on target\, inspiring and drives business objectives. \nWe will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable. \nWe will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve\, when. \n\n\nTakeaways\n\nWhat are the essential elements of a creative brief\nWhere to find the information needed to complete the essential elements\nHow to write those elements in a clear succinct way\nWhen to involve others in the process of writing the brief
URL:https://marketing.com.au/event/writing-compelling-creative-briefs-for-better-advertising/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Graphic Design,Market Research,Marketing,Online
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