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DTSTART;TZID=Australia/Melbourne:20200812T190000
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DTSTAMP:20260427T100937
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UID:15835-1597258800-1597267800@marketing.com.au
SUMMARY:Video Production Fundamentals
DESCRIPTION:In the time constrained 21st century\, we are relying less on words and more on images and moving pictures. Videos can communicate in a way print cannot. This course is an introduction into this crucial marketing format. \nStudents will learn about the strengths and weaknesses of video as a communication medium\, and also better understand the effectiveness of different video genres. They will be introduced to the entire video production process\, from pre-production to post-production. Topics that would be covered include scripting\, planning a shoot\, production jargon\, cinematography\, and video editing fundamentals. \nBy examining various case studies\, students will gain an insight into what goes on behind the scenes\, the challenges faced during video production\, and learn effective problem-solving methods. Students will be able to apply what they’ve learnt through a combination of live demonstrations and hands-on exercises. They will learn how to produce\, shoot\, and edit simple yet impactful videos using readily available tools such as the mobile phone and basic editing software. \nThis workshop is a beginner class catered for individuals interested in knowing how to create videos for the purposes of sending a message or increasing awareness of their corporate products and services. It is also useful for those looking to get videos done on bootstrap budgets. Individuals who outsource video production to creative agencies or production houses will also find this workshop useful.
URL:https://marketing.com.au/event/video-production-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Graphic Design,Online
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DTSTART;TZID=Australia/Melbourne:20200831T180000
DTEND;TZID=Australia/Melbourne:20200831T210000
DTSTAMP:20260427T100937
CREATED:20200712T074952Z
LAST-MODIFIED:20201010T112428Z
UID:15839-1598896800-1598907600@marketing.com.au
SUMMARY:Photoshop Class for Beginners
DESCRIPTION:Photoshop is the industry standard photo image editing software for print and digital output. In this hands-on introductory workshop\, we will walk through Photoshop’s basic capabilities and use tools and techniques to edit images and create visual design mock-ups – no design experience required! \nThis workshop will help students visualise products and designs using Photoshop and learn some basic visual design tips. \nWhat we’ll cover: \n\nIntroduction to raster and vector graphics\, pixels and resolution\nImage size and file types for print and screen\nGrid structure of a page layout\nWhite space and hierarchy of information – less is more\nThe photoshop tool box\nSelection and move tools\nWorking in layers\, labelling and grouping\nIsolating an object from it’s background using masks\nRetouching or extending a background\nCreating gradients\, shadows and reflections\nTransforming an object\nLockups and alignment\nType\, legibility and placeholder text\nLogos on products and mock-ups\nDoing a resize – using transparency to help position and scale an image in context
URL:https://marketing.com.au/event/photoshop-class-for-beginners/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Graphic Design,Online
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