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DTSTART;VALUE=DATE:20240815
DTEND;VALUE=DATE:20240816
DTSTAMP:20260415T125049
CREATED:20240602T040009Z
LAST-MODIFIED:20241006T014600Z
UID:26377-1723680000-1723766399@marketing.com.au
SUMMARY:Masterclass: E-mail Marketing
DESCRIPTION:Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t. \nThe program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation
URL:https://marketing.com.au/event/masterclass-e-mail-marketing-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240530
DTEND;VALUE=DATE:20240531
DTSTAMP:20260415T125049
CREATED:20240309T061318Z
LAST-MODIFIED:20240610T103840Z
UID:26311-1717027200-1717113599@marketing.com.au
SUMMARY:Privacy & Compliance for Marketers
DESCRIPTION:In today’s digital age\, data plays a crucial role in marketing strategies. However\, with great power comes great responsibility. This course is designed to help marketing professional ensure that the collection\, management\, and utilization of data is done in a compliant and ethical manner. \nWith an emphasis on privacy\, this course equips marketers with the necessary skills to navigate the complex landscape of data regulations and minimize risk in their marketing activities breaching regulations and avoid the significant impacts that can result from a breach. \nWho is it ideal for: \nThis course is suitable for marketing professionals\, digital marketers\, data analysts\, and anyone involved in marketing activities that involve the collection\, management\, and utilization of data. \nLearning Outcomes: \nBy the end of this course\, participants will possess a solid understanding of the ethical considerations and legal obligations surrounding data privacy in marketing\, empowering them to make informed decisions and uphold the highest standards of privacy and compliance in their marketing endeavours. \n1. Understanding the Role of Data: Explore the significance of data in marketing and its various applications. \n2. Defining Personal and Sensitive Data: Learn to distinguish between different types of data and their levels of sensitivity. \n3. Data Flow in Organizations: Trace the journey of data from collection to storage and utilization within an organization. \n4. Regulatory Framework: Gain insights into the regulations governing the collection\, storage\, and use of personal data\, including GDPR\, CCPA\, and upcoming changes to the Privacy Act. \n5. Adherence to Principles: Explore key principles such as transparency\, accountability\, security\, and customer rights that underpin ethical data practices in marketing. \n6. Consequences of Breaches: Understand the financial and brand repercussions of breaching data regulations and the importance of compliance. \n7. Future Trends: Stay updated on upcoming changes to privacy regulations\, including amendments to the Privacy Act\, and their implications for marketing practices. \n8. Risk Minimization Strategies: Discover practical strategies and best practices to mitigate the risk of breaching data regulations in marketing activities. \nTopics covered: \nDay 1 – The data privacy landscape. \nModule 1: Introduction to Data in Marketing \n\nImportance of data in marketing\nCommon types of data used in marketing activities.\n\nModule 2: Overview of Data Regulations \n\nThe principles of data privacy\nIntroduction to key data privacy regulations (e.g.\, Privacy Act\, GDPR\, CCPA\,)\nUnderstanding the scope and implications of regulations on marketing activities\n\nModule 3: Data Collection Methods \n\nOverview of data collection techniques (e.g.\, website\, surveys\, CRM systems)\nBest practices for ethical data collection\nImportance of obtaining consent and transparency in data collection\n\nClass Activity: Focus on a recent campaign. Summarise the data collected and used. Identify any issues with how that data has been processed. \nDay 2 – Managing compliance. \nModule 4: Data Storage and Management \n\nUnderstanding data storage systems (e.g.\, databases\, cloud storage)\nSecurity measures to protect stored data.\nData retention policies and compliance requirements\n\nModule 5: Compliance Framework for Marketers \n\nBuilding a privacy compliance framework\nPractical steps for ensuring compliance in marketing campaigns and initiatives.\n\nModule 6: Risk Mitigation Strategies \n\nIdentifying common risks and vulnerabilities in marketing data practices\nStrategies for minimizing the risk of data breaches and non-compliance.\n\nClass Activity: Review the summaries and discuss implications for their organisation. \nCourse experience  \n\nMarketing budget template provided to use post-workshop\nA/B testing framework to implement post-workshop\nHolistic strategies to trial for most budgets post-workshop\nQ&A and feedback
URL:https://marketing.com.au/event/privacy-compliance-for-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240327
DTEND;VALUE=DATE:20240328
DTSTAMP:20260415T125049
CREATED:20240115T023824Z
LAST-MODIFIED:20240610T103846Z
UID:26158-1711497600-1711583999@marketing.com.au
SUMMARY:How to manage your marcoms navigating Privacy Act and Spam Act
DESCRIPTION:As the people usually tasked with managing a business’ CRM and promotional communications\, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. \nIn a world where major data breaches appear to be an almost weekly occurrence in the news\, and after penalties for non-compliance recently increased to the greater of $50 million\, three times the value of any benefit obtained or 30% of the company’s turnover\, compliance has never been more important. \nKey Learnings: \nWe’re going to provide you with clarity around when these laws do and don’t apply\, highlight non-compliance dangers and put you on the pathway to compliance.
URL:https://marketing.com.au/event/how-to-manage-your-marcoms-navigating-privacy-act-and-spam-act/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231108
DTEND;VALUE=DATE:20231110
DTSTAMP:20260415T125049
CREATED:20230806T035230Z
LAST-MODIFIED:20230910T053253Z
UID:25904-1699401600-1699574399@marketing.com.au
SUMMARY:Guru 2023
DESCRIPTION:Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day\, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends\, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of virtual sessions from industry experts that will take your email marketing programs to the next level.
URL:https://marketing.com.au/event/guru-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231031
DTEND;VALUE=DATE:20231102
DTSTAMP:20260415T125049
CREATED:20230806T034651Z
LAST-MODIFIED:20230910T053255Z
UID:25900-1698710400-1698883199@marketing.com.au
SUMMARY:Product Marketing Summit 2023
DESCRIPTION:Brought to you by Product Marketing Alliance\, this is your chance to get in a room with the experts as they reveal case studies\, best practices\, and common challenges\, so you can:\n➡ Leverage the latest trends to amplify the differentiated value of your product➡ Discover the exact actions needed to accelerate your PMM career from those that have been there\, done that\n➡ Meet mentors and form relationships within the world’s biggest PMM community \nBreak the cycle\nStep away from the daily grind of being a PMM. Rejuvenate\, refocus\, & upskill in go-to-market\, sales enablement\, cross-functional collaboration\, plus a whole lot more. \nCollaborate\nFoster new connections with local peers and PMM experts and benchmark against the best in the business. \nSpark new ideas\nNetwork\, share ideas\, get feedback & trade perspectives. Solve the current challenges you’re facing as a PMM & elevate your career.
URL:https://marketing.com.au/event/product-marketing-summit-2023/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Conference,Content Marketing,Digital Marketing,Email marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230906T123000
DTEND;TZID=Australia/Melbourne:20230906T133000
DTSTAMP:20260415T125049
CREATED:20230806T032810Z
LAST-MODIFIED:20230910T053301Z
UID:25894-1694003400-1694007000@marketing.com.au
SUMMARY:Managing your CRM and electronic marketing coms: Navigating the Privacy Act and Spam Act
DESCRIPTION:As the people usually tasked with managing a business’ CRM and promotional communications\, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003. \nIn a world where major data breaches appear to be an almost weekly occurrence in the news\, and after penalties for non-compliance recently increased to the greater of $50 million\, three times the value of any benefit obtained or 30% of the company’s turnover\, compliance has never been more important. \nKey Learnings: \nWe’re going to provide you with clarity around when these laws do and don’t apply\, highlight non-compliance dangers and put you on the pathway to compliance.
URL:https://marketing.com.au/event/managing-your-crm-and-electronic-marketing-coms-navigating-the-privacy-act-and-spam-act/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230803
DTEND;VALUE=DATE:20230805
DTSTAMP:20260415T125049
CREATED:20230723T115045Z
LAST-MODIFIED:20230910T053305Z
UID:25864-1691020800-1691193599@marketing.com.au
SUMMARY:CMO Summit 2023
DESCRIPTION:The CMO Summit is an invitation-only\, premium forum bringing together leading marketing executives\, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests\, relevant market developments\, and practical\, progressive ideas and strategies adopted by successful pioneers. The CMO Summit provides a platform that helps Australia’s leading marketing executives evaluate and partner with relevant agencies and solution providers\, while we connect innovative marketing companies with these chief marketers.
URL:https://marketing.com.au/event/cmo-summit-2023/
LOCATION:QLD
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Brisbane,Conference,Content Marketing,Email marketing,Event Planning,Management,Presentation,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230329
DTEND;VALUE=DATE:20230331
DTSTAMP:20260415T125049
CREATED:20230103T040633Z
LAST-MODIFIED:20230131T073538Z
UID:24210-1680048000-1680220799@marketing.com.au
SUMMARY:Ad World 2023
DESCRIPTION:Join 20\,000+ of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor two days on 29-30 March 2023\, Ad World will stream 6+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.
URL:https://marketing.com.au/event/ad-world-2023/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Content Marketing,Copywriting,Digital Marketing,eCommerce,Email marketing,Graphic Design,Marketing,Online,Podcast,PPC,Presentation,Public Relations,Sales,SEO,Social Media,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221102
DTEND;VALUE=DATE:20221104
DTSTAMP:20260415T125049
CREATED:20220723T110423Z
LAST-MODIFIED:20220814T044614Z
UID:22250-1667347200-1667519999@marketing.com.au
SUMMARY:Guru 2022
DESCRIPTION:Welcome to an email marketing conference designed to help exceed your current strategies with actionable advice you can deploy same-day\, informed by a deep pool of real-time user data. The GURU Conference is designed to share the very latest digital trends\, email best practices and emerging tools you’ll need to step up your email marketing performance TODAY. Join us for two days of live\, virtual sessions from industry experts that will take your email marketing programs to the next level.
URL:https://marketing.com.au/event/guru-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing
ORGANIZER;CN="Guru":MAILTO:https://guruconference.com/#tracks
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221025
DTEND;VALUE=DATE:20221027
DTSTAMP:20260415T125049
CREATED:20220731T074544Z
LAST-MODIFIED:20220814T044615Z
UID:22334-1666656000-1666828799@marketing.com.au
SUMMARY:Litmus Live 2022
DESCRIPTION:Don’t miss your chance to join the premier email marketing event for email pros\, by email pros–with a FREE or paid ticket option! \n\n\n\n\n\n\n\n\n\n\nLog in from anywhere for two action-packed days of: \n\nKeynotes\, live and on-demand sessions from thought leaders in the email community\nInteractive roundtables hosted by speakers\, sponsors and the Litmus team\nVirtual networking opportunities with other attendees\, speakers and Litmus staff\nDaily live email optimization sessions for real-time feedback from Litmus email pros
URL:https://marketing.com.au/event/litmus-live-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221020T170000
DTEND;TZID=Australia/Melbourne:20221020T223000
DTSTAMP:20260415T125049
CREATED:20220814T014918Z
LAST-MODIFIED:20220814T044615Z
UID:22397-1666285200-1666305000@marketing.com.au
SUMMARY:2022 AMI Marketing Excellence Gala
DESCRIPTION:You’re invited to attend the annual AMI Marketing Excellence Gala Awards and networking event on Thursday\, 20 October 2022. \nJoin us to celebrate some of the biggest names in the marketing industry and to recognise the best campaigns Australia has brought to life throughout the year. Explore some of the winning campaigns and learn from engaging discussions in our virtual networking rooms\, where guests can mingle with industry peers and colleagues. \nThe interactive event experience is designed to inspire industry members and foster new connections.
URL:https://marketing.com.au/event/2022-ami-marketing-excellence-gala/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Award,B2B,Brand,Communications,Content Marketing,Copywriting,Design,Digital Marketing,Email marketing,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220928
DTEND;VALUE=DATE:20220930
DTSTAMP:20260415T125049
CREATED:20220723T114259Z
LAST-MODIFIED:20220814T044617Z
UID:22270-1664323200-1664495999@marketing.com.au
SUMMARY:The MarTech Conference 2022
DESCRIPTION:As B2B and B2C customers continue to engage in digital environments\, their expectations of seamless\, efficient\, and memorable purchasing experiences continue to rise. \n\n\n\n\n\n\n\n\nAdd to that the increasingly critical role of customer data\, marketing automation\, and beyond – plus the staggering volume of tools for streamlined management – and you get an unprecedented wealth of challenges and opportunities to connect with your customers and stay ahead of your competitors. \nJoin us online at MarTech\, September 28-29\, for FREE to easily and efficiently discover dozens of tools and tactics that will empower you to: \n\nIdentify and connect with customers based on their current relationship with your brand\nOrchestrate and personalize exceptional customer journeys that nurture strong retention\nMessage customers with a single\, authentic voice to encourage desired actions\nEngage and delight customers across marketing channels\, devices\, and internal functions (everything from sales to customer service)
URL:https://marketing.com.au/event/the-martech-conference-2022-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220711T180000
DTEND;TZID=Australia/Melbourne:20220711T200000
DTSTAMP:20260415T125049
CREATED:20220529T064114Z
LAST-MODIFIED:20220814T044626Z
UID:21902-1657562400-1657569600@marketing.com.au
SUMMARY:Email Marketing Essentials
DESCRIPTION:Email marketing can generate an astounding $42 for every $1 spent\, which is a 4200% ROI. However\, it requires its own unique set of content\, skill set\, and design considerations. Under the pile of emails people receive every day\, how can you make your email stand out? \nDesigned for professionals with little to no background in email marketing\, in this workshop\, you’ll learn how to develop and drive email strategy\, best practices and principles for getting users to take action\, simple strategies and A/B tests to maximize conversions\, and what to measure and track.
URL:https://marketing.com.au/event/email-marketing-essentials/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220421
DTEND;VALUE=DATE:20220422
DTSTAMP:20260415T125049
CREATED:20220306T054618Z
LAST-MODIFIED:20220425T054111Z
UID:21291-1650499200-1650585599@marketing.com.au
SUMMARY:E-mail Marketing Workshop
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation\n\nKey Learnings:  \nThe workshop is a practical session using best practice for participants to learn how to plan\, create\, and evaluate effective\, ROI-driven e-mail marketing campaigns.
URL:https://marketing.com.au/event/e-mail-marketing-workshop-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Copywriting,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220322
DTEND;VALUE=DATE:20220324
DTSTAMP:20260415T125049
CREATED:20220220T104318Z
LAST-MODIFIED:20220220T105604Z
UID:21185-1647907200-1648079999@marketing.com.au
SUMMARY:DigiMarCon Australia 2022
DESCRIPTION:DigiMarCon Australia 2022 is your chance to …\n\n\nExperience a safe and intimate gathering with marketing leaders and professionals in a clean and hygienic environment.\nHear from some of the most audacious and thought-provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nThe 4th annual DigiMarCon Australia\, the Premier Digital Marketing\, Media and Advertising Conference & Exhibition in Australia returns March 22nd to 23rd\, 2022 to the iconic Accor Stadium in Sydney\, Australia. Join your peers in-person or online for 2 days jam packed with digital marketing best practices\, latest trends\, practical solutions\, strategy and networking\, also check out the next generation of technology & innovation; Internet\, Mobile\, AdTech\, MarTech & SaaS Technology.\n\nBe a part of DigiMarCon Australia 2022 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes\, case studies\, strategy sessions\, networking and more in a safe and hygienic environment! See why people keep coming back year after year to this must-attend event! Register and secure your seat today. \nThis year’s edition will feature topics such as:\n\n\n\nAccount-Based Marketing\nBehavioral & Neuromarketing\nContent Marketing\nConversational Marketing\nConversion Rate Optimization\nData Science & Big Data\nEmail Marketing\nGeo-Targeting & Proximity Marketing\n\n\n\n\nGrowth Hacking\nInbound & Outbound Marketing\nInfluencer Marketing\nMobile Marketing\nNative & Contextual Advertising\nOmnichannel Marketing\nPaid Search Marketing\nPersonalization & Privacy\n\n\n\n\nPodcast & Webinar Marketing\nPR & Cause Marketing\nPredictive Analytics & Attribution\nProgrammatic Advertising\nSales & Marketing Automation\nSearch Engine Optimization\nShopper Marketing\nSmarketing & Customer Experience\n\n\n\n\nSocial Commerce\nSocial Media Marketing\nUI / UX Design\nUser-Generated Content\nVideo Marketing\nViral & Buzz Marketing\nVisual & Voice Search\nWeb Analytics
URL:https://marketing.com.au/event/digimarcon-australia-2022/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Communications,Conference,Content Marketing,Copywriting,Data,Design,Digital Marketing,eCommerce,Email marketing,Graphic Design,Market Research,Marketing,PPC,Public Relations,SEO,Social Media,Sydney,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220315
DTEND;VALUE=DATE:20220318
DTSTAMP:20260415T125049
CREATED:20220205T070419Z
LAST-MODIFIED:20220220T105604Z
UID:21120-1647302400-1647561599@marketing.com.au
SUMMARY:Adobe Summit — The Digital Experience Conference
DESCRIPTION:Join a community of Experience Makers from around the world to learn\, be inspired\, and make connections that will empower you to create better\, more personalized customer experiences. \n\nLearn how top brands from around the world create loyal customers through exceptional experiences.\nGain and amplify skills from more than 200 sessions and training workshops.\nDiscover Adobe’s current strategy\, vision for the future\, and new product capabilities.\nMake solid connections and build your network with other Experience Makers.\nExplore how to make the most of your Adobe Experience Cloud investment.\n\n  \nMeet innovators across industries and roles.\n\n\nAdvertisers\nAnalysts\nContent managers\nData scientists\nDesigners\nDevelopers\nDigital marketers\nEcommerce professionals\nEmail managers\nIT executives\nIT managers\nIT professionals\nMarketing executives\nRetailers\nProject managers\nPublishers\nSales professionals\nSocial marketers\n\nFind your path to knowledge. \n\nAnalytics for Customer Journeys\nB2B Marketing\nCollaborative Work Management\nContent Management for Personalized Experiences\nOmnichannel Marketing and Optimization\nCustomer Data Management\nDigital Commerce\nDeveloper Ecosystem\nPersonalization at Scale\nTrends and Inspiration
URL:https://marketing.com.au/event/adobe-summit-the-digital-experience-conference-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Data,Design,Digital Marketing,eCommerce,Email marketing,Graphic Design,Online,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220119T210000
DTEND;TZID=Australia/Melbourne:20220119T223000
DTSTAMP:20260415T125049
CREATED:20211204T061442Z
LAST-MODIFIED:20211204T072951Z
UID:20760-1642626000-1642631400@marketing.com.au
SUMMARY:Email marketing where to start?
DESCRIPTION:Overlooked email marketing as an overused or out moded form of marketing and communications? Glued have specifically written this workshop to encourage those just starting out on their email marketing journey. During the lockdown we recognised that this Cinderella discipline was coming into its own. \nRob Harrison and David Wilson of Glued will take you through some of the key facts and figures about the effectiveness of email marketing. \nThey will also cover: key tips on list purchase; reviews of the main platforms; fitting email marketing into your sales process; creating\, running and monitoring campaigns. Peppered into this learning will be interactive exercises on: how to profile a target email marketing list; writing engaging subject and head lines; and\, selecting imagery that helps you say more than the sum of the parts. \n 
URL:https://marketing.com.au/event/email-marketing-where-to-start/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20211030T110000
DTEND;TZID=Australia/Melbourne:20211030T130000
DTSTAMP:20260415T125049
CREATED:20210919T042505Z
LAST-MODIFIED:20211204T072951Z
UID:20311-1635591600-1635598800@marketing.com.au
SUMMARY:Free Intro to Digital Marketing
DESCRIPTION:Step into the world of digital marketing with General Assembly. During our online introductory workshop\, explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. Using real-world case studies\, you’ll: \n\n\nBreak down the components of a digital marketing campaign. \n\n\nSurvey today’s digital marketing landscape and its career opportunities. \n\n\nLearn to approach a marketing campaign by identifying your objectives first. \n\n\nGet hands-on practice identifying key performance indicators (KPIs).
URL:https://marketing.com.au/event/free-intro-to-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210916T123000
DTEND;TZID=Australia/Melbourne:20210916T160000
DTSTAMP:20260415T125049
CREATED:20210705T115306Z
LAST-MODIFIED:20211204T072950Z
UID:19801-1631795400-1631808000@marketing.com.au
SUMMARY:E-mail Marketing Workshop
DESCRIPTION:The program’s focus will be to upskill marketing specialists in the discipline of email marketing strategy and management. Participants will gain a foundational knowledge through this informative and collaborative session\, share relevant experiences and most importantly\, hone their skills to improve their approach e-mail marketing. \nThe content is suitable for marketers\, event managers\, sales and business development\, and those in creative and design roles. \nThe format is accessible for those in entry level positions through to leadership roles. \nTopics Covered:\n\nEmail marketing fundamentals\nDeveloping an email marketing strategy\nPlanning email marketing campaigns\nLead generation methods\nBest practices for email marketing\nImprove the deliverability\, open rate and click through rates of emails\nSegmentation and personalisation\nHow to write subject lines that will solicit more opens\nUnderstand how to use data to optimise email performance\nHow and what to A/B test\nEmail marketing regulation\n\nKey Learnings:  \nThe workshop is a practical session using best practice for participants to learn how to plan\, create\, and evaluate effective\, ROI-driven e-mail marketing campaigns.
URL:https://marketing.com.au/event/e-mail-marketing-workshop/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210826T100000
DTEND;TZID=Australia/Melbourne:20210826T110000
DTSTAMP:20260415T125049
CREATED:20210625T083221Z
LAST-MODIFIED:20211204T072953Z
UID:19710-1629972000-1629975600@marketing.com.au
SUMMARY:Reset. Restart: Digital Marketing and Social Media Webinar
DESCRIPTION:Digital Marketing and Social Media – so much to do\, so little time and knowledge!\n\n\n\n\n\nAbout this event\n\n\nWorking with the British Library and Business & IP Centre Nottingham\, Smorgasbord is excited to be able to offer you a series of webinars as part of the Reset. Restart Business Recovery Programme. \n– Setting the Scene \n\nHow you treat people with your marketing is a reflection of your brand\nMore than ever\, you need to get to know your customer\nGive your customers results-oriented content\nProvide quick insights.\nMake finding you easier\n\n– Email Marketing – Top Tips \n– Social Media Marketing – Top Tips \n– Cost-Effective Tools \n\nCRM\nSocial Media Publishing\nSales & Marketing Automation\nBlog Publishing\nWebsites & eCommerce
URL:https://marketing.com.au/event/reset-restart-digital-marketing-and-social-media-webinar-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210819T090000
DTEND;TZID=Australia/Melbourne:20210819T110000
DTSTAMP:20260415T125049
CREATED:20210625T083432Z
LAST-MODIFIED:20211204T072952Z
UID:19713-1629363600-1629370800@marketing.com.au
SUMMARY:Mailchimp Email Marketing
DESCRIPTION:Email newsletters are a great way of keeping the people you deal with in touch with what you do. \nThe messages are a gentle reminder that you still exist and can be an excellent way of demonstrating what you do. So\, in my view\, when customers are ready to use your services or buy your products\, you’re in the front of their minds. \nMailchimp is an incredible email marketing tool – again in my view. \nFor the two hours\, I can show you: \n\nHow to set up and design a Mailchimp campaign from scratch\nHow to come up with winning content and headlines that draw people in\nHow to upload contacts (making sure that everything is GDPR compliant)\nHow to segment your campaigns\nHow to analyse results\nAnd anything else you’re not sure about with MailChimp!
URL:https://marketing.com.au/event/mailchimp-email-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210701
DTEND;VALUE=DATE:20210702
DTSTAMP:20260415T125049
CREATED:20210523T075934Z
LAST-MODIFIED:20210529T024127Z
UID:19433-1625097600-1625183999@marketing.com.au
SUMMARY:Reset. Restart: Digital Marketing And Social Media Webinar
DESCRIPTION:Digital Marketing and Social Media – so much to do\, so little time and knowledge!\n\n\n\n\n\n\n\nWorking with the British Library and Business & IP Centre Nottingham\, Smorgasbord is excited to be able to offer you a series of webinars as part of the Reset. Restart Business Recovery Programme. \n– Setting the Scene \n\nHow you treat people with your marketing is a reflection of your brand\nMore than ever\, you need to get to know your customer\nGive your customers results-oriented content\nProvide quick insights.\nMake finding you easier\n\n– Email Marketing – Top Tips \n– Social Media Marketing – Top Tips \n– Cost-Effective Tools \n\nCRM\nSocial Media Publishing\nSales & Marketing Automation\nBlog Publishing\nWebsites & eCommerce\n\nSpeaker – Andy Barton \nAndy is an accredited business adviser and a marketing & technology expert. He firmly believes that a well thought out sales and marketing strategy\, combined with the right digital technology\, delivers significant top and bottom-line results. Andy has formed and run technology and consultancy businesses and has helped hundreds of companies worldwide to increase revenue and boost profit. His real skill is joining up sales\, marketing & operations from a combined viewpoint of the right technology\, with the right processes\, automating repetitive tasks where possible\, all to meet the company goals and overall strategy. Andy is a Fellow of the Institute of Data & Marketing.
URL:https://marketing.com.au/event/reset-restart-digital-marketing-and-social-media-webinar/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210617T080000
DTEND;TZID=Australia/Melbourne:20210617T170000
DTSTAMP:20260415T125049
CREATED:20210501T063325Z
LAST-MODIFIED:20210529T024127Z
UID:19278-1623916800-1623949200@marketing.com.au
SUMMARY:Email Innovations Summit North America
DESCRIPTION:Developed in conjunction with the membership of Only Influencers\, email marketing’s most trusted and oldest community\, the Email Innovations Summit is the conference that Email Marketers have been asking for. \nBy exploring\, educating\, and discussing the cutting edge of email marketing trends\, the Email Innovations Summit is designed to take your Email Marketing career to the next level. \n\n\n\n\nOnly Influencers\, and Rising Media\, one of the premier event producers for the internet industry\, have teamed up to launch a conference series for email marketing professionals: The Email Innovations Summit\, the first conference to focus exclusively on the latest innovations in email marketing industry. \nThis conference is designed to not only make you the smartest person in the room by arming email professionals with the most up to date techniques and tools\, but also how to communicate those benefits and get buy-in from your CMO\, Upper Management and your clients. \nAnd\, as with anything connected with Only Influencers\, it is also a conference with a strong connection to the community. Network with colleagues from around the world\, get to know the email marketing community and supercharge your career at the Email Innovations Summit every June in Las Vegas and October in London.
URL:https://marketing.com.au/event/email-innovations-summit-north-america/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210602
DTEND;VALUE=DATE:20210604
DTSTAMP:20260415T125049
CREATED:20210410T031527Z
LAST-MODIFIED:20210410T092231Z
UID:18997-1622592000-1622764799@marketing.com.au
SUMMARY:#DMWF Digital Marketing World Forum 2021
DESCRIPTION:With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of online top-level strategic content and digital marketing insights\, networking\, and discussion from leading global brands \nThis fully online event will explore the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies\, Virtual Reality\, Artificial Intelligence\, Influencer Marketing\, UX\, CX\, eCommerce\, Content Marketing\, Data\, Analytics\, and Mobile\, this conference is not to be missed. \n#DMWF Global prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks. A paid online conference and expo that hosts practical how-to sessions\, live demos and product launches\, and premium online networking.
URL:https://marketing.com.au/event/dmwf-digital-marketing-world-forum-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210511
DTEND;VALUE=DATE:20210512
DTSTAMP:20260415T125049
CREATED:20210410T032306Z
LAST-MODIFIED:20210410T092236Z
UID:19002-1620691200-1620777599@marketing.com.au
SUMMARY:Advanced Email Conference
DESCRIPTION:Unlock The Power Of Next-Level\, Integrated & Engaging Email & Demonstrate Results & Impact: Customer-Focused\, Innovative Email Marketing Content\, Campaigns & Journeys. Embed Customers At The Heart Of Email Marketing With Data-Led Personalisation & Targeting\, Tech\, Automation & AI Advances\, Seamless Multi-Channel Strategies & Compelling Content For Measurable\, Future-Facing Email Campaigns & Journeys That Land Consistently\, Deliver ROI\, Maximise Engagement & Add To The Bottom Line. \n\nCustomer-Centricity – Always! Ensure the customer is constantly at the forefront of your strategy for relatable emails that engage and sell in our new reality\nNext-Level Personalisation: Innovative\, data-led ideas to revitalise your personalisation strategies and speak to every customer\nHigh-Impact Data Targeting: Effectively collect and leverage data to drive CRM systems for targeted\, meaningful emails\nAutomation & AI Advances: Reap the benefits of automated emails without compromising on uniqueness and reach\nWhat Content Will Excite Post-Pandemic? Fresh ideas to captivate audiences with dynamic\, engaging and real-time content\nMulti-Channel Excellence In A Digital World: Where does email fit into the wider marketing mix with digital being number 1?\nEngaging & Effective Email Journeys: Create seamless\, customer-focused journey designs that guide audiences and retain customers for the long-term\nWinning New Digital Innovations & Tech: The latest technology to be investing in to keep your email communications on top!\nMeasure Impact\, Demonstrate ROI: Demonstrate success with clear metrics that attribute marketing wins to email for continued buy-in\nBoosted Deliverability Rates: Ensure your emails don’t get stuck in the spam filter with top ESP strategies and easy wins to maximise deliverability\nFuture Trends\, Changing Landscapes: Post-pandemic\, what does 2022 and beyond hold for email marketing?
URL:https://marketing.com.au/event/advanced-email-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Email marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210226
DTSTAMP:20260415T125049
CREATED:20210118T085830Z
LAST-MODIFIED:20210410T092342Z
UID:18209-1614124800-1614297599@marketing.com.au
SUMMARY:Digital Marketing for Financial Services
DESCRIPTION:GROW YOUR BOTTOM LINE\, RESPOND TO CHANGING CONSUMER DEMANDS\, REINFORCE YOUR BRAND’S COMPETITIVE ADVANTAGE! \n\nDive into our engaging agenda and gain expertise from speakers representing industry thought leaders and award-winning brands\, including Wells Fargo\, Northern Trust\, HSBC\, BMO Harris\, U.S. Bank\, Edward Jones and more! \nTake advantage of this one-stop\, two-day\, virtual event and acquire all of the information you need to drive conversion\, create loyalty\, and maintain your competitive edge in an increasingly complex financial services sector. Join thought leaders\, experts and professionals for an in-depth idea exchange and get tips to enhance your digital marketing efforts. \n\nDiscover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve. And how they’re implementing crucial insights to maximize digital ROI and drive brand engagement. Learn how to execute proven strategies by examining challenging case studies and observing exclusive panel discussions. Engage with 40+ senior digital marketing leaders and benchmark your marketing plans against them.
URL:https://marketing.com.au/event/digital-marketing-for-financial-services/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210201T100000
DTEND;TZID=Australia/Melbourne:20210201T160000
DTSTAMP:20260415T125049
CREATED:20210124T042549Z
LAST-MODIFIED:20210410T092344Z
UID:18269-1612173600-1612195200@marketing.com.au
SUMMARY:How to use Mailchimp for Email Marketing
DESCRIPTION:Email Marketing\, when done right\, can be more than 50x more effective than Facebook ads – and it’s free! \nIf you want to find out how to use this incredibly potent marketing tool\, and avoid being spam\, join us for this free course. \nWe’ll cover topics such as: \n\nHow to automate your emails\nHow often to send out your emails\nHow to get people to subscribe\nWhat to include in your emails\, and how long they should be\nHow to convert your emails into $$\nHow to use Mailchimp to create your database\nHow to design templates in Mailchimp
URL:https://marketing.com.au/event/how-to-use-mailchimp-for-email-marketing/
LOCATION:Boss Centre WA\, 12 Cale St\, Midland\, WA\, 6056\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing,Perth
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210116T070000
DTEND;TZID=Australia/Melbourne:20210116T080000
DTSTAMP:20260415T125049
CREATED:20201222T040353Z
LAST-MODIFIED:20210118T073243Z
UID:17984-1610780400-1610784000@marketing.com.au
SUMMARY:The Essentials of Email Marketing for Your Business
DESCRIPTION:Email marketing is nearly 40x more effective than Facebook and Twitter combined. And yet\, this powerful tool is often overlooked in entrepreneurs’ digital marketing plans. When done right\, email marketing adds value for your customers and has a high return on investment for your company. \nIn this webinar we’ll discuss the importance of email marketing in growing your business\, and how you can get started building effective email campaigns. \nYou’ll learn: \n• Why email marketing is essential for small businesses \n• How to build and manage your email list \n• What types of content to include in your emails \n• How to measure the results of your campaigns \nSpeaker Bio: Devonne Kendrick\, Marketing Lead \nDevonne is passionate about all things marketing\, life-long learning\, and supporting women in business. This led her to Alberta Women Entrepreneurs where she joined the team as a marketing co-op student from 2014-2015. \nAfter completing her Bachelor of Commerce degree at the University of Alberta and working in the post-secondary sector for over two years\, she rejoined the AWE team in 2018. She brings her creativity\, love of writing\, and her analytical skills to her current role as Marketing Lead. Devonne’s past marketing experience includes developing content and strategies for local organizations in the retail\, not-for-profit\, and post-secondary education sectors.
URL:https://marketing.com.au/event/the-essentials-of-email-marketing-for-your-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210110T090000
DTEND;TZID=Australia/Melbourne:20210110T103000
DTSTAMP:20260415T125049
CREATED:20201222T040550Z
LAST-MODIFIED:20210118T073244Z
UID:17986-1610269200-1610274600@marketing.com.au
SUMMARY:Email marketing & copywriting basics
DESCRIPTION:It is not enough to be a good writer. Many good writers do not have great cash flow because they are not able to sell. Writing that sells is an art in itself. Some of the topics include: \n\nSignificance of email marketing\nEpisodic approach\nWriting strategies for email marketing\nContent
URL:https://marketing.com.au/event/email-marketing-copywriting-basics/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201216T190000
DTEND;TZID=Australia/Melbourne:20201216T203000
DTSTAMP:20260415T125049
CREATED:20201115T093435Z
LAST-MODIFIED:20210118T073244Z
UID:17661-1608145200-1608150600@marketing.com.au
SUMMARY:Digital Marketing for Small Business
DESCRIPTION:Sign up for this class if you are a small or medium business owner\, or want to expand your knowledge and understanding of: \n– Social Media Marketing \n– Email Marketing \n– Google Ads \n– SEO \n– Reputation Management \n– Content Production \n– Website Optimization \n– ADA / Accessibility for Websites \n– Inbound Marketing \n– Lead Generation \n– Much more \nIf you have made it your goal for 2020/2021 to grow your business or become a digital marketing expert\, this free course is the best way to get started! \n\n\nAbout Your Host: \nCarlos Zuluaga is an entrepreneur\, digital marketing enthusiast\, and educator. For the past 10 years\, he has become the go-to speaker and teacher for organizations like the American Marketing Association\, PPAI Expo\, Florida Restaurant Lodging Association\, Greater Hollywood Chamber of Commerce\, Greater Fort Lauderdale Chamber of Commerce\, Hallandale Beach Chamber of Commerce\, Dania Beach Chamber of Commerce\, and other business organizations\, especifically in South Florida. \nOwner of multiple businesses\, Carlos knows that it takes to take an idea from start to finish\, and what is even better\, how to grow it into a successful venture through marketing\, innovation and technology.
URL:https://marketing.com.au/event/digital-marketing-for-small-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Graphic Design,Marketing,SEO,Social Media
END:VEVENT
END:VCALENDAR