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DTSTART;VALUE=DATE:20260505
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DTSTAMP:20260415T101039
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LAST-MODIFIED:20260403T065232Z
UID:27401-1777939200-1778025599@marketing.com.au
SUMMARY:Privacy and Compliance for Marketers
DESCRIPTION:Get up to speed with the Privacy Act 1988 (Cth) and Australian Privacy Principles – and what they mean for you. \n\nPrivacy compliance today is a non-negotiable for protecting your brand and building customer trust. It’s also your legal obligation. \nThis short course unpacks the Privacy Act 1988 (Cth)\, the Australian Privacy Principles and the latest privacy law reforms – so you know exactly how they apply to your marketing activities. \nFrom CRM platforms and cookie tracking to email campaigns and audience segmentation\, you’ll learn how to stay compliant without sacrificing performance. \nBy the end of this course\, you’ll feel confident running lead gen\, personalising ads and using customer data the right way. \n\n\n\nWhat you’ll learn\n\n\nYou’ll gain a strong understanding of the current privacy laws in Australia. \nBy the end of this course\, you’ll be able to: \n\nUnderstand the key pillars of the Privacy Act 1988 (Cth) and how they apply to your work\nNavigate the Australian Privacy Principles (APPs) with confidence\nIdentify and mitigate privacy risks in marketing activities – from CRMs to cookie tracking\nApply privacy best practice to everyday activities such as lead gen and personalisation\nBuild campaigns that are legally compliant and privacy-respecting\nStay ahead of upcoming reforms and what they mean for your role
URL:https://marketing.com.au/event/privacy-and-compliance-for-marketers/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Email marketing,Online
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DTSTART;VALUE=DATE:20260616
DTEND;VALUE=DATE:20260617
DTSTAMP:20260415T101039
CREATED:20260403T060435Z
LAST-MODIFIED:20260403T065232Z
UID:27407-1781568000-1781654399@marketing.com.au
SUMMARY:Email Marketing Strategy
DESCRIPTION:Want to make your emails impossible to ignore? Learn how to plan\, create and optimise email campaigns that convert. \n\nThink email marketing is past its prime? Think again. \nEmail is one of the most effective and profitable digital channels. But only when used strategically. \nThis course will show you how to plan and execute campaigns that cut through the clutter and deliver value for your customers. \nYou’ll learn to write compelling copy\, build effective layouts and segment your audiences for maximum relevance. \nYou’ll also master key testing and optimisation tactics to help refine your campaigns – boosting engagement\, inbox placement and conversions across every send. \n\n\n\nWhat you’ll learn \n\n\nYou’ll gain the practical skills to plan and execute impactful\, results-driven email campaigns. By the end of this course\, you’ll be able to: \n\nDevelop a customer-centric email strategy that supports your marketing goals\nWrite\, design and structure emails that drive engagement and conversion\nUse data to segment audiences and personalise content for maximum impact\nEnsure every campaign is compliant with current spam and privacy regulations\nTest\, measure and optimise campaigns to improve performance over time
URL:https://marketing.com.au/event/email-marketing-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Online
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