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DTSTART;VALUE=DATE:20240502
DTEND;VALUE=DATE:20240503
DTSTAMP:20260513T184744
CREATED:20240309T060712Z
LAST-MODIFIED:20240610T103843Z
UID:26303-1714608000-1714694399@marketing.com.au
SUMMARY:Digital Marketing Fundamentals
DESCRIPTION:We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. \nWe will use real life examples to give you a better understanding of key channels like\, search engine marketing and SEO\, social media\, email marketing\, content and more. \nLearning Outcomes \n\nGet a basic understanding of key digital marketing channels\nLearn key digital terminology\nGet a introductory insight into the key channels\nGet up to date with latest concepts\n\nIf you want to learn more about the fundamentals of digital marketing\, get a introductory insight into the key channels and get up to date with latest lingo and concepts\, this 4-hour workshop is for you. \nThis hands on workshop will deliver actionable insight to get your started in digital marketing\, whether you are new to digital or looking to enhance your learning. \nTopics Covered \n\nDigital trends\nThe importance of knowing your brand value\nUnderstanding your audience\nHow to set your objectives for success\nSearch engine marketing basics\nSEO basics\nSocial media basics\nEmail marketing
URL:https://marketing.com.au/event/digital-marketing-fundamentals-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240411
DTEND;VALUE=DATE:20240413
DTSTAMP:20260513T184744
CREATED:20240114T084909Z
LAST-MODIFIED:20240610T103844Z
UID:26152-1712793600-1712966399@marketing.com.au
SUMMARY:DigiMarCon At Home 2024
DESCRIPTION:It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon At Home 2024’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-at-home-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240326
DTEND;VALUE=DATE:20240328
DTSTAMP:20260513T184744
CREATED:20240114T085404Z
LAST-MODIFIED:20240610T103846Z
UID:26154-1711411200-1711583999@marketing.com.au
SUMMARY:Adobe Summit 2024
DESCRIPTION:If you can’t be with us in person\, tune in to Summit Online to learn from leading brands\, explore the latest trends and technology\, and discover new skills and experiences to grow your business.
URL:https://marketing.com.au/event/adobe-summit-2024/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Design,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240325
DTEND;VALUE=DATE:20240326
DTSTAMP:20260513T184744
CREATED:20240114T064453Z
LAST-MODIFIED:20240610T103846Z
UID:26121-1711324800-1711411199@marketing.com.au
SUMMARY:11th International Conference on Advanced Computing (ADCO 2024)
DESCRIPTION:11th International Conference on Advanced Computing (ADCO 2024) will provide an excellent international forum for sharing knowledge and results in theory\, methodology and applications of Computing. The Conference looks for significant contributions to all major fields of the Computer Science and Information Technology in theoretical and practical aspects. The aim of the conference is to provide a platform to the researchers and practitioners from both academia as well as industry to meet and share cutting-edge development in the field. \nTopics of interest include\, but are not limited to\, the following \n• Aspect Oriented Programming\n• Bio-Metrics\n• Cloud Computing\n• Cyber Security\n• Data Mining\n• DNA Computing\n• E-learning / E-Governance\n• Gaming Models\n• Green Computing\n• Grid Computing\n• High Performance Computing\n• Knowledge Management & Ontology\n• Nano Computing\n• Pervasive Computing\n• Quantum Computing\n• Semantic Web\n• SOA\n• Soft Computing\n• Software Engineering / Metrics / Testing
URL:https://marketing.com.au/event/11th-international-conference-on-advanced-computing-adco-2024/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Data,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240319
DTEND;VALUE=DATE:20240321
DTSTAMP:20260513T184744
CREATED:20240114T080608Z
LAST-MODIFIED:20240610T103847Z
UID:26134-1710806400-1710979199@marketing.com.au
SUMMARY:Amplify Summit 2024
DESCRIPTION:An exciting 2 Day Live Streamed Virtual Learning Summit offering affiliates and affiliate managers working across ALL industries a series of informed debates covering new trends and expert led thought leadership workshops designed to help affiliate businesses AMPLIFY their performance!
URL:https://marketing.com.au/event/amplify-summit-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240301
DTEND;VALUE=DATE:20240302
DTSTAMP:20260513T184744
CREATED:20240114T064234Z
LAST-MODIFIED:20240610T103849Z
UID:26118-1709251200-1709337599@marketing.com.au
SUMMARY:Sydney SEO Conference 2024
DESCRIPTION:Learn about Digital PR\, AI\, SGE\, topic clusters\, local SEO\, enterprise SEO\, technical SEO\, e-commerce SEO\, SEO automation\, and more. 10+ top SEO speakers from Australia\, USA and Singapore. \nWho is the conference going to be for? \n– SEO’s (Junior\, Mid\, Advanced level) \n– Digital Marketing Managers \n– PPC Managers \n– Business Owners \n– Affiliate Marketers \n– eCommerce Managers \nBenfits of attending? \n1. Upskill and learn advanced SEO and digital PR tactics from some of the best SEO speakers from Australia and overseas (US\, Europe\, Singapore).\n2. Network with some of the best SEO and digital marketing professionals in Australia.\n3. Get to ask speakers questions about SEO.\n4. Business growth / organic traffic growth from learning the latest tactics to scale.\n5. Save time\, as speakers will share what is working and what is not working so you don’t waste time testing things that do not work in 2024.
URL:https://marketing.com.au/event/sydney-seo-conference-2024/
LOCATION:Crown Sydney\, 1 Barangaroo Ave\, Barangaroo\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO
ORGANIZER;CN="Prosperity Media":MAILTO:james(at)prosperitymedia.com.au
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240221
DTEND;VALUE=DATE:20240222
DTSTAMP:20260513T184744
CREATED:20240114T080356Z
LAST-MODIFIED:20240610T103852Z
UID:26132-1708473600-1708559999@marketing.com.au
SUMMARY:Global Virtual MarTech Summit 2024
DESCRIPTION:We are back with our Virtual offering of 2024 covering both the EMEA & APAC regions. A brand new and exciting agenda awaits filled with fireside chats and panels that will feature many interesting conversations – all from the very best top industry talents. There will be 20+ thought leaders & experts who will reveal both pain points & best practices for the MarTech industry through significant topics such as recent advancements in AI & ML technology\, full funnel marketing\, talent acquisition and developments & so much more! \nThe 2024 Global Virtual MarTech Summit aims to not only leave you with new insight and knowledge\, but will hopefully allow you to be able to reflect and improve on your own from gaining a broader view of the industry and also learning from other’s successes and failures.
URL:https://marketing.com.au/event/global-virtual-martech-summit-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20240213
DTEND;VALUE=DATE:20240216
DTSTAMP:20260513T184744
CREATED:20231008T050650Z
LAST-MODIFIED:20240610T103852Z
UID:26027-1707782400-1708041599@marketing.com.au
SUMMARY:eTail 2024
DESCRIPTION:We’re excited to announce that the 3rd eTail Australia is back in-person\, and one thing remains true: there is power in people coming together. \nAs a market leading annual meeting place for ANZ’s top retail leaders\, only at eTail Australia can you learn from\, network and collaborate with leading Founders\, CEOs\, CMOs\, Heads of eCommerce and Digital Marketing Leaders (and more!) as they share practical insights for: \n\nTried and tested retail strategies to survive and thrive amidst interest rate hikes\, inflation and other economic forces shaping the Australian retail industry in 2024\nAI adoption in retail & eCommerce and the wins and regrets of early adopters\nNavigating the tricky privacy landscape by investing in the right data technology to ensure data clean rooms\, consent orchestrations capabilities and proper usage of first party data\nCreating a standout brand and cultivating consumer thirst in a competitive omnichannel retail world\nLeveraging on retail media to generate additional revenue and attract more eyeballs to your ecommerce site\nCreating a business with a heart and giving back to the community
URL:https://marketing.com.au/event/etail-2024/
LOCATION:Sheraton Grand Sydney Hyde Park
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231207T180000
DTEND;TZID=Australia/Melbourne:20231207T200000
DTSTAMP:20260513T184744
CREATED:20231008T052236Z
LAST-MODIFIED:20240610T103853Z
UID:26040-1701972000-1701979200@marketing.com.au
SUMMARY:Beginner's Guide to Digital Marketing
DESCRIPTION:Understanding the landscape and strategy of Digital Marketing today is key to building your brand and driving the bottom line for your business. \nIn this free\, two-hour livestream\, you’ll explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. All in real time\, taught by an industry professional. \nCome learn the basics and gain the skills you need to create your first digital marketing campaign!
URL:https://marketing.com.au/event/beginners-guide-to-digital-marketing/
LOCATION:VIC
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231207
DTEND;VALUE=DATE:20231208
DTSTAMP:20260513T184744
CREATED:20231029T045349Z
LAST-MODIFIED:20240610T103854Z
UID:26050-1701907200-1701993599@marketing.com.au
SUMMARY:Global Virtual MarTech Exchange Summit APAC 2023
DESCRIPTION:As an integral part of The Global MarTech Summit\, the APAC track promises to uncover both challenges and success stories in the realm of MarTech\, predictive analytics\, marketing strategy\, and upcoming trends specific to the APAC region. \nJoin us at the event\, where we will cover Digital Revolution and MarTech Innovation through topics on Marketing Analytics\, AI & Email Marketing\, Marketing Automation\, CRM\, Digital Engagement and Personalisation. \nWelcome to the Global Virtual MarTech Exchange Summit APAC where industry thought leaders and pioneer service providers come together.
URL:https://marketing.com.au/event/global-virtual-martech-exchange-summit-apac-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231130
DTEND;VALUE=DATE:20231201
DTSTAMP:20260513T184744
CREATED:20230806T043112Z
LAST-MODIFIED:20230910T053249Z
UID:25914-1701302400-1701388799@marketing.com.au
SUMMARY:Social Next: Virtual Summit 2023
DESCRIPTION:SocialNext is a one-day virtual summit\, featuring 25+ live presentations\, an exclusive conference kit mailed right to your door\, and the opportunity to access the recorded sessions afterward.\nSocialNext is virtual conference dedicated to bringing Canada’s top minds in digital marketing\, social media and online advertising together for two full days of 25+ live online presentations\, networking\, Q&A sessions and a few other surprises. \nIt’s the opportunity to continue your professional development and to ensure your company’s digital voice is ready for whatever 2024 might bring. \nThe first three hundred tickets come with our incredibly popular conference box which is shipped directly to you and allows you to engage in a way that makes our conferences completely unique.
URL:https://marketing.com.au/event/social-next-virtual-summit-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231122
DTEND;VALUE=DATE:20231125
DTSTAMP:20260513T184744
CREATED:20230723T115738Z
LAST-MODIFIED:20230910T053251Z
UID:25872-1700611200-1700870399@marketing.com.au
SUMMARY:Annual Comms and Social Media Leaders’ Summit 2023
DESCRIPTION:audiences an unmissable opportunity to hear from 3 case study packed streams on how to maximise use of the latest trends\, technologies and strategies in communications. Delegates will gain tools and strategies to maximise the use of limited resources\, develop an integrated and omni-channel communications and optimise the customer service and employee experience through impactful and data backed communications.
URL:https://marketing.com.au/event/annual-comms-and-social-media-leaders-summit-2023/
LOCATION:NSW\, NSW
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Copywriting,Digital Marketing,Social Media,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231113
DTEND;VALUE=DATE:20231116
DTSTAMP:20260513T184744
CREATED:20230806T042826Z
LAST-MODIFIED:20230910T053253Z
UID:25910-1699833600-1700092799@marketing.com.au
SUMMARY:Podcasting for Business Conference
DESCRIPTION:Podcasting for your business is a little bit different than podcasting as a passion project\, or even as a business in and of itself. Businesses and business owners have specific needs for their content marketing – a company podcast is one of the many\, many things an entrepreneur or marketing manager works on every week. \n\n\n\n\nThat means they need to be efficient and they need to be effective. \nBut a lot of the content out there\, while highly valuable\, doesn’t take into account the unique needs and opportunities of a company show. \nThe Podcasting for Business Virtual Conference is an event bringing together experts from across the podcast and content marketing industries to provide training and support to people podcasting as part of their work.
URL:https://marketing.com.au/event/podcasting-for-business-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Online,Podcast
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231106
DTEND;VALUE=DATE:20231109
DTSTAMP:20260513T184744
CREATED:20230910T055439Z
LAST-MODIFIED:20240610T103856Z
UID:25992-1699228800-1699487999@marketing.com.au
SUMMARY:DigiMarCon At Home 2023
DESCRIPTION:DigiMarCon At Home 2023 is your chance to …\n– Hear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\n– Gain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\n– Network with thought leaders\, reunite with your peers and build your professional network. \nThe 8th annual DigiMarCon At Home\, the Premier Digital Marketing\, Media and Advertising Conference Online will be held November 6th and 8th\, 2023\, available live stream and on-demand. Join your peers online for 3-days jam packed with digital marketing best practices\, latest trends\, practical solutions\, strategy and networking. \nExpand your knowledge on the following topics: Account-Based Marketing\, Behavioral & Neuromarketing\, Content Marketing\, Conversational Marketing\, Conversion Rate Optimization\, Data Science & Big Data\, Email Marketing\, Geo-Targeting & Proximity Marketing\, Growth Hacking\, Inbound & Outbound Marketing\, Influencer Marketing\, Mobile Marketing\, Native & Contextual Advertising\, Omnichannel Marketing\, Paid Search Marketing\, Personalization & Privacy. \nYou’ll also learn the following: Podcast & Webinar Marketing\, PR & Cause Marketing\, Predictive Analytics & Attribution\, Programmatic Advertising\, Sales & Marketing Automation\, Search Engine Optimization\, Shopper Marketing\, Marketing & Customer Experience\, Social Commerce\, Social Media Marketing\, UI / UX Design\, User-Generated Content\, Video Marketing\, Viral & Buzz Marketing\, Visual & Voice Search\, Web Analytics\, and much more! \nAt DigiMarCon At Home 2023\, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged\, new ways of thinking will emerge\, and you will leave with your head\, notebooks and professional toolkit full of action items and ideas to lead and supercharge your agency / team / account to even greater success. \nBe a part of DigiMarCon At Home and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. \nSee why people keep coming back year after year to this must-attend event! Register and secure your seat today.
URL:https://marketing.com.au/event/digimarcon-at-home-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Design,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231031
DTEND;VALUE=DATE:20231102
DTSTAMP:20260513T184744
CREATED:20230806T034651Z
LAST-MODIFIED:20230910T053255Z
UID:25900-1698710400-1698883199@marketing.com.au
SUMMARY:Product Marketing Summit 2023
DESCRIPTION:Brought to you by Product Marketing Alliance\, this is your chance to get in a room with the experts as they reveal case studies\, best practices\, and common challenges\, so you can:\n➡ Leverage the latest trends to amplify the differentiated value of your product➡ Discover the exact actions needed to accelerate your PMM career from those that have been there\, done that\n➡ Meet mentors and form relationships within the world’s biggest PMM community \nBreak the cycle\nStep away from the daily grind of being a PMM. Rejuvenate\, refocus\, & upskill in go-to-market\, sales enablement\, cross-functional collaboration\, plus a whole lot more. \nCollaborate\nFoster new connections with local peers and PMM experts and benchmark against the best in the business. \nSpark new ideas\nNetwork\, share ideas\, get feedback & trade perspectives. Solve the current challenges you’re facing as a PMM & elevate your career.
URL:https://marketing.com.au/event/product-marketing-summit-2023/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Conference,Content Marketing,Digital Marketing,Email marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231018
DTEND;VALUE=DATE:20231019
DTSTAMP:20260513T184744
CREATED:20230827T032114Z
LAST-MODIFIED:20230910T053256Z
UID:25964-1697587200-1697673599@marketing.com.au
SUMMARY:Break Into Data Science: Key Tools and Techniques for Aspiring Data Scientists
DESCRIPTION:Data science is the driving force behind innovation and transformation in virtually every industry today. Curious about how to break into this rapidly evolving domain and make your mark? Look no further – this webinar is tailor-made for aspiring data scientists like you! \nGet ready to empower yourself with the essential tools and techniques that will set you on the path to data excellence. Whether you’re a seasoned professional seeking a career switch\, or simply someone intrigued by the power of data\, this webinar will help answer your pressing questions. \n\n\n\nTakeaways\n\n\nProven techniques to advance your data science skills and propel your career forward\nSuccess stories from our panel of data science experts\nCareer guidance and job-hunting strategies to stand out in the competitive data landscape
URL:https://marketing.com.au/event/break-into-data-science-key-tools-and-techniques-for-aspiring-data-scientists/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231016
DTEND;VALUE=DATE:20231020
DTSTAMP:20260513T184744
CREATED:20230806T035609Z
LAST-MODIFIED:20230910T053257Z
UID:25906-1697414400-1697759999@marketing.com.au
SUMMARY:Australian Cyber Conference Melbourne 2023
DESCRIPTION:Cybercon Melbourne will provide business leaders with insights and best practices taught by the industry’s top experts through keynotes\, panel discussions\, breakout sessions and live demonstrations. \n\nAttending the conference\, in Melbourne will enable you to network with these practitioners to help you better understand and manage current threats\, as well as identify and prepare to meet emerging challenges. \nAn interactive format of presentations\, workshops\, plenary sessions and the opportunity to network with expert exhibitors in the field of cyber security is a must for all organisations in the current business environment. \nAISA invites all individuals to participate in the Australian Cyber Conference 2023 – Melbourne. AISA’s focus groups\, conferences\, presentations\, and networking events\, cater to a large range of specialisations. \nPROGRAM AT A GLANCE\n\nMonday 16 October 2023\n> Exhibition and sponsor bump in\n \nTuesday 17 October 2023\n> Exhibition opens\n> Conference opening\n> Keynote addresses\, panel discussions and breakout sessions\n> Welcome Reception (served in exhibition area)\n> AISA Awards Ceremony (by invitation only) \nWednesday 18 October 2023\n> Exhibition\n> Keynote addresses\, panel discussions and breakout sessions\n> Networking Drinks (served in exhibition area)\n> Conference Social Function (Block Party)\n \nThursday 19 October 2023\n> Exhibition\n> Keynote addresses\, panel discussions and breakout sessions\n> Conference closing
URL:https://marketing.com.au/event/australian-cyber-conference-melbourne-2023/
LOCATION:VIC
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20231011
DTEND;VALUE=DATE:20231012
DTSTAMP:20260513T184744
CREATED:20230827T032001Z
LAST-MODIFIED:20230910T053257Z
UID:25962-1696982400-1697068799@marketing.com.au
SUMMARY:Exploring Blockchain and Web3 Business Essentials: Concepts and Strategies
DESCRIPTION:Hey there\, future-focused business enthusiast! Ever wondered what blockchain and Web3 could do for your business? \nCome step into the realm of blockchain and Web3 with our beginner-friendly webinar to gain a better understanding of the core concepts driving Web3\, explore the significance of blockchain for businesses and unravel the mysteries of cryptocurrencies and tokens. Discover how Web3 is reshaping marketing strategies\, and learn how to harness its potential to stay ahead in the evolving market. \n\n\n\nTakeaways\n\n–Embrace Web3 Evolution: Understand Web3’s core concepts and how it’s reshaping business and marketing dynamics. \n–Leverage Blockchain Benefits: Discover how blockchain can enhance business efficiency\, security\, and innovation. \n–Revamp Marketing for Web3: Adapt strategies for Web3 marketing\, utilising NFTs\, cryptocurrencies\, and immersive customer engagement.
URL:https://marketing.com.au/event/exploring-blockchain-and-web3-business-essentials-concepts-and-strategies/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Digital Marketing,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20231004T123000
DTEND;TZID=Australia/Melbourne:20231004T133000
DTSTAMP:20260513T184744
CREATED:20230806T031846Z
LAST-MODIFIED:20230910T053257Z
UID:25888-1696422600-1696426200@marketing.com.au
SUMMARY:Webinar: Creative Measurement and What Makes a Winning Campaign
DESCRIPTION:Join Irene Joshy\, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards\, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign. \nThis webinar is essential for marketers aiming to leverage the power of creative storytelling and strategic data utilisation\, guided by insights from a seasoned professional. \nDon’t miss this unique opportunity to elevate your marketing strategies. \nTopics Covered \n\nThe impact of differentiation in driving brand growth\, with evidence from BrandZ.\nThe need for agility and customisation in modern marketing strategies.\nThe critical role of pre-testing creative campaigns\, supported by evidence from Kantars LINK validations and Brand Lift Insights (BLI) database.\nHow to strike a balance between creativity and effectiveness\, with examples from high-performing Australian ads.
URL:https://marketing.com.au/event/webinar-creative-measurement-and-what-makes-a-winning-campaign/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230927T123000
DTEND;TZID=Australia/Melbourne:20230927T133000
DTSTAMP:20260513T184744
CREATED:20230806T031345Z
LAST-MODIFIED:20230910T053258Z
UID:25886-1695817800-1695821400@marketing.com.au
SUMMARY:Social Media Best Practices in 2024
DESCRIPTION:This workshop is focused around the current state of social media marketing as it sits heading into 2024. It involves a discussion and collaboration around social media strategy and design. \nWith a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this workshop will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management\, campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. \nIt will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term?\nWhat is the critical marketing formula for successful social media campaigns in 2024?\nWhat are the current industry benchmarks for social media best practice?  \nHow to tackle B2B vs B2C marketing strategy on social media?\nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/social-media-best-practices-in-2024/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230926
DTEND;VALUE=DATE:20230927
DTSTAMP:20260513T184744
CREATED:20230806T034154Z
LAST-MODIFIED:20230910T053258Z
UID:25896-1695686400-1695772799@marketing.com.au
SUMMARY:5 Essentials in Digital Marketing Basics
DESCRIPTION:Digital marketing is an essential component of any modern marketing strategy. Here are five essentials that every business should consider when implementing digital marketing which will be covered in our Power Hour: \n1. Search engine optimization (SEO): By improving your website’s ranking\, you can attract more visitors\, generate more leads\, and increase sales. \n2. Pay-per-click advertising (PPC): PPC advertising can help you reach your target audience quickly\, drive traffic to your website\, and increase conversions. \n3. Content marketing: By developing a content marketing strategy\, you can improve your website’s SEO\, establish your business as an authority in your industry\, and generate leads. \n4.Social media marketing: Social media marketing can help you increase brand awareness\, drive traffic to your website\, and generate leads. \n5. Email marketing: By developing an email marketing strategy\, you can improve customer retention\, increase conversions\, and generate leads. \nIncorporating these five essentials into your digital marketing strategy can help you attract and engage your target audience\, increase traffic to your website\, and generate leads and sales for your business. \n 
URL:https://marketing.com.au/event/5-essentials-in-digital-marketing-basics/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230913T123000
DTEND;TZID=Australia/Melbourne:20230913T170000
DTSTAMP:20260513T184744
CREATED:20230806T023240Z
LAST-MODIFIED:20230910T053300Z
UID:25882-1694608200-1694624400@marketing.com.au
SUMMARY:Webinar: How to Use AI such as ChatGPT To Supercharge Your Marketing Department
DESCRIPTION:Artificial intelligence (AI) is transforming the world of marketing in unprecedented ways. From generating engaging content to optimising campaigns\, AI tools are empowering marketers to be more creative\, efficient and data-driven. \nOne of the most impressive examples of AI in marketing is ChatGPT\, a conversational agent that can write natural and persuasive texts on any topic. ChatGPT can help marketers create captivating headlines\, slogans\, emails\, personas\, SWOT analysis and more\, using its deep learning capabilities and large-scale language models. \nBut ChatGPT is not the only AI tool that marketers can leverage. In this webinar\, we will explore some of the cutting-edge AI technologies that are shaping the future of marketing\, including practical demos & various use cases. \nTopics Covered \n\nIntroduction\nVarious AI Tools – Jasper\, ChatGPT\, MidJourney and more\nUsing AI\, ChatGPT for Content Creation – text\, images\, code\nAI Use Cases – Ad copies\, SEO Hacks\, Analytics\, Content Marketing\nDo AI Detection tools work?\nBusiness & Productivity hacks\nPrompt Engineering\nLimitations\nChatGPT 4 – The Latest\nMultiplying the power of ChatGPT with Plugins\n\nAre you ready to join the AI revolution in marketing? Do you want to learn how to use ChatGPT and other AI tools to create amazing content and campaigns?  \n If so\, you don’t want to miss out on this webinar. \nYou will also get a chance to ask questions and interact with the presenter and other attendees.
URL:https://marketing.com.au/event/webinar-how-to-use-ai-such-as-chatgpt-to-supercharge-your-marketing-department/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230912
DTEND;VALUE=DATE:20230914
DTSTAMP:20260513T184744
CREATED:20230806T043335Z
LAST-MODIFIED:20230910T053300Z
UID:25916-1694476800-1694649599@marketing.com.au
SUMMARY:Marketing Tech Symposium 2023
DESCRIPTION:Turbulent economic times mean that budgets are tightening\, and your marketing investments are under intense scrutiny. Teams are smaller and must do more with less. After significant data breaches\, consumers are demanding better protection from our government. \nAI is changing everything\, and fast. \nNavigating the ever-evolving MarTech landscape to identify new technologies and work with new data sources to better understand\, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners\, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth? \nStaying ahead of the fast-moving world of MarTech has never been more important. \nThat’s where the Marketing Tech Symposium comes in: it’s a gathering of 150 of the smartest marketers in ANZ\, providing you with a distillation of collective knowledge to help you uncover answers to the questions that are keeping you up at night and provide you with the solutions that your leaders are wanting during tricky economic times. \nKey themes for 2023 include: \nAI: your opportunity to demystify this game-changing technology; what does it mean for you\, your team\, and your job security? If used properly\, this will be an amazing opportunity…but what if it’s not? What are the right questions to ask so you can move with the tide\, and who do you ask them to?\nData Privacy & Ethics: What risk does the new and future federal government legislation mean for the way you operate your marketing? How can you adapt and pre-empt the forthcoming changes? What impact will this have on how you operate?\nUnified CX & Personalisation: How do you transform the way you communicate so it seamlessly aligns with your customer journeys? How likely is new legislation to prevent you from doing it\, and what can you do about it?\nData Democratisation: How do you empower your entire business to utilise one of your most powerful resources? What are the governance best practices you need to be aware of when putting data into the DNA of your business?\nMarketing Operations: How do you optimise your marketing process\, to prove the value of your marketing investments? Who is using it? Do they know how\, and\, is it being challenged in the right way?\nThe People Opportunity: What are the strategies for success that empower your people\, to superpower your tech?
URL:https://marketing.com.au/event/marketing-tech-symposium-2023/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230908
DTEND;VALUE=DATE:20230909
DTSTAMP:20260513T184744
CREATED:20230806T034346Z
LAST-MODIFIED:20230910T053301Z
UID:25898-1694131200-1694217599@marketing.com.au
SUMMARY:Can A Robot Run Your Marketing AI in Climate Tech Marketing
DESCRIPTION:The webinar gathers a panel of climate tech marketing experts to discuss the latest developments and applications of generative artificial intelligence (AI) in the marketing industry. \nWe’ll explore the use of AI in your day-to-day marketing practices\, the impact of AI on brand and customer experience\, and the ethical considerations surrounding the use of AI in marketing. Attendees will leave with a deeper understanding of how AI can be leveraged to drive marketing success\, and avoid pitfalls to stay ahead of trends in the climate tech marketplace. \nOur expert panelists will explore: \n\nWhat is generative artificial intelligence (AI) and how does it apply to marketing?\nWhat are the potential benefits of using AI in marketing\, and how can climate tech marketers leverage this technology to improve their efforts?\nWhat are some best practices for integrating AI into marketing: strategy\, ideation\, tactics and execution?\nWhat are some examples of the successful use of AI in climate tech marketing?\nWhat are the ethical\, privacy and environmental concerns around AI in marketing\, and how can you ensure you are using the technology responsibly?\nWhat skills and knowledge are required to utilize AI effectively\, and how does the use of AI affect your marketing team makeup?
URL:https://marketing.com.au/event/can-a-robot-run-your-marketing-ai-in-climate-tech-marketing/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230904
DTEND;VALUE=DATE:20230906
DTSTAMP:20260513T184744
CREATED:20230703T115018Z
LAST-MODIFIED:20230910T053302Z
UID:25785-1693785600-1693958399@marketing.com.au
SUMMARY:DigiMarCon EMEA Online 2023
DESCRIPTION:DigiMarCon EMEA 2023 Digital Marketing\, Media and Advertising Conference will take place September 4th to 5th\, 2023\, Online; Live and On Demand.\n\nIt’s the one digital marketing event for marketing professionals in the EMEA Region (Europe\, Middle East & Africa) you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon EMEA 2023’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-emea-online-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230807
DTEND;VALUE=DATE:20230810
DTSTAMP:20260513T184744
CREATED:20230103T045204Z
LAST-MODIFIED:20230131T073532Z
UID:24224-1691366400-1691625599@marketing.com.au
SUMMARY:MozCon 2023
DESCRIPTION:Immerse yourself in three days of non-stuffy networking and expert sessions delivered by industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. \nDigital Marketers of all stripes are invited to become one with SEO as we come together to delve into the latest and greatest in search\, learn from industry experts\, & network with peers for a truly unforgettable three-day experience.
URL:https://marketing.com.au/event/mozcon-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230720
DTEND;VALUE=DATE:20230722
DTSTAMP:20260513T184744
CREATED:20230703T115229Z
LAST-MODIFIED:20230910T053307Z
UID:25787-1689811200-1689983999@marketing.com.au
SUMMARY:DigiMarCon Asia Pacific 2023
DESCRIPTION:DigiMarCon Asia Pacific 2023 Digital Marketing\, Media and Advertising Conference will take place July 20th to 21st\, 2023\, Online; Live and On Demand.\n\nIt’s the one digital marketing event for marketing professionals in Asia Pacific you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Asia Pacific 2023’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-asia-pacific-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230329
DTEND;VALUE=DATE:20230331
DTSTAMP:20260513T184744
CREATED:20230103T040633Z
LAST-MODIFIED:20230131T073538Z
UID:24210-1680048000-1680220799@marketing.com.au
SUMMARY:Ad World 2023
DESCRIPTION:Join 20\,000+ of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor two days on 29-30 March 2023\, Ad World will stream 6+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.
URL:https://marketing.com.au/event/ad-world-2023/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Content Marketing,Copywriting,Digital Marketing,eCommerce,Email marketing,Graphic Design,Marketing,Online,Podcast,PPC,Presentation,Public Relations,Sales,SEO,Social Media,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230328
DTEND;VALUE=DATE:20230330
DTSTAMP:20260513T184744
CREATED:20220924T104108Z
LAST-MODIFIED:20221009T002659Z
UID:22666-1679961600-1680134399@marketing.com.au
SUMMARY:Digital Marketing Europe 2023 Conference
DESCRIPTION:Introducing Digital Marketing Europe 2023 Conference\, a virtual 2-day experience including inspiring sessions and keynotes\, panel discussions\, networking opportunities and much more! It is an opportunity for global experts at any level to participate\, network\, and advance in their careers! \n\n\n\nBe a part of something truly special – speak and engage at Digital Marketing Europe 2023 Conference. \nSubmissions are welcome from Marketers of Brands\, Agencies\, and Technology Enablers who would like to share their knowledge and exchange experience about the latest strategies\, tactics\, practices\, and tools in the digital marketing industry.
URL:https://marketing.com.au/event/digital-marketing-europe-2023-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230301
DTEND;VALUE=DATE:20230303
DTSTAMP:20260513T184744
CREATED:20230103T042007Z
LAST-MODIFIED:20230131T073543Z
UID:24216-1677628800-1677801599@marketing.com.au
SUMMARY:SMX Master Classes 2023
DESCRIPTION:Discover actionable tactics to boost organic traffic\, design high-converting landing pages\, successfully navigate GA4\, and more: Attend your choice of tactic-rich SMX Master Class — an expert-led\, two-part deep dive into your search marketing specialty — online for just $249 each! \nThese 100% live training experiences deliver actionable tactics you can implement immediately to drive measurable results — and intimate Q&A opportunities that address your specific queries and curiosities. \nIt’s all streamed directly to your computer for a fraction of the cost of in-person events (and a fraction of the time investment\, too).
URL:https://marketing.com.au/event/smx-master-classes-2023/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,PPC,SEO
END:VEVENT
END:VCALENDAR