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DTSTART;VALUE=DATE:20200915
DTEND;VALUE=DATE:20200918
DTSTAMP:20260515T005811
CREATED:20200906T050156Z
LAST-MODIFIED:20201010T112423Z
UID:16613-1600128000-1600387199@marketing.com.au
SUMMARY:Digimarcon Pacific 2020
DESCRIPTION:DigiMarCon Asia Pacific 2020 is your chance to …\n– Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.\n– Gain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\n– Network with thought leaders\, collaborate with your peers and build your network. \nDigiMarCon Asia Pacific 2020 Digital Marketing Conference will be held Online from September 15th to 17th\, 2020\, available live stream and on-demand. It is the Premier Digital Marketing Conference in Asia Pacific and will be attended by thousands of Digital Marketing Professionals virtually. Whatever your goal is; reinforcing customer loyalty\, improving lead generation\, increasing sales\, or driving stronger consumer engagement\, the DigiMarCon Asia Pacific 2020 line up has been specifically designed to help you develop your audience. \nImmerse yourself in topics like digital strategy\, programmatic advertising\, web experience management\, usability / design\, mobile marketing & retargeting\, customer engagement\, user acquisition\, social media marketing\, targeting & optimization\, video marketing\, data science & big data\, web analytics & A/B testing\, email marketing\, content marketing\, conversion rate optimization\, search engine optimization\, paid search marketing\, geo-targeting\, predictive analysis & attribution\, growth hacking\, conversion rate optimization\, growth marketing tools\, marketing & sales automation\, sustainable growth strategies\, product marketing & UX / UI and much\, much more! \nAt DigiMarCon Asia Pacific 2020\, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged\, new ways of thinking will emerge\, and you will leave with your head and notebooks full of action items and ideas to lead your agency / team / account to even greater success. \nAfter careful consideration in light of the ongoing Coronavirus (COVID-19) developments and concerns worldwide\, DigiMarCon physical events have been postponed to 2021. DigiMarCon Asia Pacific 2020 edition will be 100% online and will blend the content of our individual regional events providing the digital marketing and advertising community with the latest trends and cutting-edge technologies online\, live and on demand.\nBe a part of DigiMarCon Asia Pacific 2020 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. \nSecure your seat now and take advantage of our discounted super early bird registration rates.
URL:https://marketing.com.au/event/digimarcon-pacific-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200915
DTEND;VALUE=DATE:20200918
DTSTAMP:20260515T005811
CREATED:20200804T093452Z
LAST-MODIFIED:20201010T112424Z
UID:16339-1600128000-1600387199@marketing.com.au
SUMMARY:Local Search Summit By WhiteSpark
DESCRIPTION:3 days of local search marketing knowledge sharing from the industry’s top professionals.\nGrow your business and your talent stack. \nYour Local Search Experts\nOur experts are in the trenches helping business grow and thrive in the dynamic local marketing landscape. They are sharing first hand research\, tactics\, and experience designed to help your business flourish. \nSharpen your local marketing skills\nAttend every session or choose your own track and sharpen your local search skill set. With the Local Search Summit you can dip in and watch sessions that will help transform your business\, or immerse yourself in all of the presentations. \nLearn from some of the world’s top thinkers in local marketing\nYour experts are sharing their years of knowledge\, strategies and training. If you’re focused on growing your business and local presence we’ve got you covered. \nFeatured Sessions\nPresentations that are sure to make a lasting impression and have a positive impact on your business. \nFollow your favourite topics for exclusive content and offers\nChoose the topics you’d like to follow and we’ll keep you up to date with its content\, expert advice and exclusive offers.
URL:https://marketing.com.au/event/local-search-summit-by-whitespark/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200909T080000
DTEND;TZID=Australia/Melbourne:20200911T170000
DTSTAMP:20260515T005811
CREATED:20200804T105258Z
LAST-MODIFIED:20201010T112425Z
UID:16375-1599638400-1599843600@marketing.com.au
SUMMARY:CX Digital Retail
DESCRIPTION:The re-invention of retail had arrived far before the pandemic. The changing way in which consumers’ purchase\, from window browsing to the convenience\, personalization and experience of online shopping. Consumers no longer want a simple transactional purchase\, they want to own and influence the brands they buy with.\n\nThis trend coupled with high streets continuing to cut jobs\, close stores\, and in the worst of cases pile into administration – now more than ever\, the need for digital is real. Providing a frictionless\, integrated Omni-channel experience\, from mobile to store and anywhere in-between\, has become the benchmark for optimizing the customer journey and reaping the business rewards.\n\nRetailers are faced with the burning need to innovate and embrace digital transformation while remaining cost-conscious. CX Digital Retail joins executives in CX\, Omni-channel and e-commerce\, to explore strategies and insights through deep-dive case studies and interactive panel discussions. Learn how to redesign the consumer-brand relationship\, design a seamless Omni-channel experience and an agile digital transformation strategy that continuously exceeds customer expectations.\n\n\n\n\n\nKey Themes To Be Discussed\n\n\n\n\n\n\n\n\n\nLeveraging CX technology\n\n\n\nEnsure you are maximising the whole suite of CX technologies including AI\, Robotics\, VR\, IoT and more\n\n\n\n\n\n\n\n\n\n\n\n\nOmni-channel and mobile-first\n\n\nDiscuss how to lead your business transformation with 2020’s smartest and market leading CX strategy\n\n\n\n\n\n\n\n\n\n\n\nOptimising data and insights\n\n\n Explore Data optimisation\, connectivity and consumer insights to ensure flawless CX and digital quality\n\n\n\n\n\n\n\n\n\n\n\nTrue Business Agility\n\n\n\nPredict and deliver on changing customer values whilst keeping these at the core through visual content
URL:https://marketing.com.au/event/cx-digital-retail/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Design,Digital Marketing,Graphic Design,Online,UX
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200908
DTEND;VALUE=DATE:20200911
DTSTAMP:20260515T005811
CREATED:20200804T105632Z
LAST-MODIFIED:20201010T112425Z
UID:16377-1599523200-1599782399@marketing.com.au
SUMMARY:Digital Contact Centre
DESCRIPTION:Enhancing Customer Experience through Omni-Channel Integration\,\nCustomer Self Service and Culture Change\n\n\n\n\nIn an increasingly digital world\, the role of the contact centre continues to shift from managing transactions to being the human face of the digital enterprise\, and a key component of overall customer experience.\n\nKey to achieving this goal will be the utilization of new technologies to improve the efficiency and reduce the administrative burden on staff\, while simultaneously giving them the tools to effectively resolve complex customer issues.\n\nWith that in mind\, CCW Asia Online hosted by CX Network will be focused on:\n\nIntegrating interaction channels across the business to ensure a seamless experience\nLeveraging automation and customer self-service to reduce the number of high volume and transactional customer enquiries\nUsing Artificial Intelligence\, sentiment analysis and knowledge management systems to ensure staff have the right information at their disposal\nEngaging in training and building a culture of service excellence to increase staff effectiveness\n\nDay One: Tuesday 8th September 2020\n\n\n9:00 SGT   Case Study: Driving Brand Loyalty Through Delivering Exceptional Customer Experience\nOlga Quiros\, Director\, Customer Operations – Asia Pacific\, Expedia Group \n\n10:00 SGT   Transform Your CX Operations Today by Harnessing the Power of AI\, ML and Intelligent Automation\nRavi Saraogi\, Co-founder and President – Asia Pacific\, Uniphore  \n\n11:00 SGT   Providing Better Customer Experience and Building Strong Customer Relationships\nSenior Representative\, Zendesk\n\n\n\n12:00 SGT  Using Cloud-Native Intuitive Analytics to Manage People and Systems\nSenior Representative\, Genesys\n\nDay Two: Wednesday 9th September 2020\n\n9:00 SGT   How a Highly Digitalized Contact Center Can Stay Human and Deeply Engaged with Customers\nAnna Wang\, Head of the Customer Relations Center for Nespresso China  \n\n10:00 SGT   Achieving True Operational Excellence in the Contact Center\nSenior Representative\, Vonage\n\n11:00 SGT  Optimizing Workforce Planning and Delivery\n\n\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers\nK V Dipu\, President & Operations and CX Head\, Bajaj Allianz General Insurance Company\, India\n\nDay Three: Thursday 10th September 2020\n\n9:00 SGT   Case Study: Delivering a World Class Customer Experience\nAnila Fredericks\, Head of Customer Service Operations\, Telstra Global\n \n10:00 SGT  Monetizing Customer Insights to Drive Better Performance and Profitability\n\n\n11:00 SGT  Future-Proofing Contact Centres in the Digital Age\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers
URL:https://marketing.com.au/event/digital-contact-centre/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200903T190000
DTEND;TZID=Australia/Melbourne:20200903T213000
DTSTAMP:20260515T005811
CREATED:20200712T075125Z
LAST-MODIFIED:20201010T112426Z
UID:15841-1599159600-1599168600@marketing.com.au
SUMMARY:Crushing The TikTok Marketing Game | Online
DESCRIPTION:TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world\, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short\, looping videos with special effects and musical overlays\, is booming with more than 500 million monthly active users\, most of them young adults. \nDespite being such a young platform and only recently launching an advertising process and hyperlinking capabilities for brands\, it is not too early to say that it is “leaking” with opportunities. Brands can take advantage of TikTok to boost brand awareness and engage younger audiences through showing off a lighter side of themselves via funny videos\, challenges and other strategies unique to the platform. However\, in order to effectively navigate and incorporate TikTok into the marketing mix\, marketers need to familiarise themselves with the ins and outs of this emerging platform. \nIn this workshop\, you’ll get an introduction to TikTok\, its users and insights that you can use to build a scalable\, fun and creative TikTok strategy. \n\n\nTakeaways\n\nWhat is TikTok and how can marketers make use of it\nCase studies of companies and organisations that have already gone viral or achieved success on TikTok\nPractical TikTok strategies that you can adopt and scale to drive your marketing efforts
URL:https://marketing.com.au/event/crushing-the-tiktok-marketing-game-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200901
DTEND;VALUE=DATE:20200904
DTSTAMP:20260515T005811
CREATED:20200712T072458Z
LAST-MODIFIED:20201010T112428Z
UID:15825-1598918400-1599177599@marketing.com.au
SUMMARY:Social Day 2020
DESCRIPTION:“The BEST Social Media Marketing Festival!”\n\n\n“You know you’ve had a great couple of days at @social_day when you’re already using the #SocialDay20 and looking forward to attending next year!!!” \nSocialDay brings together the BEST of the BEST in Social Media Marketing.\n\n\n\n\n\n\nWhat is SocialDay?\n\n\n\n\n\n\n\n\nThings have changed! But we won’t let them hold us back! \nSocialDay is the Social Media Marketing Festival started to bring the brightest minds in social media marketing together to share\, learn\, network and discuss the latest Trends and Updates in Social Media. \nJoin us for our first ever virtual event. \nPresenters\n\nSocialDay speakers are the best! (We think so!) You won’t find speakers churning out the same old talk at every event. \nWe source speakers who are different and want to do something unique for SocialDay\, share wisdom and get involved in the day. \nYou will often find SocialDay speakers in the audience supporting others on stage and enjoying interacting with the audience. The stage has seen senior managers at the largest Social Networks\, huge brands and unknown speakers with a fantastic story to tell\, they are all equally gripping and provide immense value and actionable takeaways.
URL:https://marketing.com.au/event/social-day-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200820T123000
DTEND;TZID=Australia/Melbourne:20200820T140000
DTSTAMP:20260515T005811
CREATED:20200712T071012Z
LAST-MODIFIED:20200808T045154Z
UID:15811-1597926600-1597932000@marketing.com.au
SUMMARY:An Introduction to Major Principles of ROI in Social Media Marketing
DESCRIPTION:A 90-minute look at the fundamental principles of what creates a return on investment in social media marketing.  \nSocial media marketing is today an essential part of a marketer’s strategy for an appropriate marketing mix of channels to develop. No matter the industry type or vertical\, there is a need to develop good social media skills and campaign know-how. \nThe workshop will explore the high-level principles of correct social media marketing formula for a successful return on investment and what works\, as well as what doesn’t in today’s ever-changing social media landscape.  \nRun by award-winning social media marketer and business owner\, George Hawwa (from Attention Experts)\, this workshop will cover key insights into fundamentals knowledge in brand building\, developing valuable engagement\, how to build databases\, creating and evaluating touch-points\, and ultimately\, how to create sales/leads or inquiries from your social media marketing campaign.
URL:https://marketing.com.au/event/an-introduction-to-major-principles-of-roi-in-social-media-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200714
DTEND;VALUE=DATE:20200716
DTSTAMP:20260515T005811
CREATED:20200503T013658Z
LAST-MODIFIED:20200808T045251Z
UID:15184-1594684800-1594857599@marketing.com.au
SUMMARY:MozCon 2020
DESCRIPTION:Not Your Typical Marketing Conference.\nMozCon 2020 is going virtual. It wrings our hearts that we won’t be able to welcome you to sunny Seattle this summer\, but the well-being and good health of the community is our number-one concern. And while the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. With a tentative event date of July 7 & 8\, we’re still bringing you all the MozCon magic you know and love. \n\n\nJoin us at MozCon for a journey into the deepest realms of search marketing. Connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO\, mobile\, conversion optimization\, local search\, and more. \n\n 
URL:https://marketing.com.au/event/mozcon-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T130000
DTEND;TZID=Australia/Melbourne:20200618T150000
DTSTAMP:20260515T005811
CREATED:20200530T122550Z
LAST-MODIFIED:20200808T045256Z
UID:15406-1592485200-1592492400@marketing.com.au
SUMMARY:Intro to Digital Marketing
DESCRIPTION:Step into the world of digital marketing with General Assembly. During our online introductory workshop\, explore the components of brand building and see how modern marketers drive successful campaigns using content\, email\, social media\, paid advertising channels\, and more. Using real-world case studies\, you’ll: \n\nBreak down the components of a digital marketing campaign.\nSurvey today’s digital marketing landscape and its career opportunities.\nLearn to approach a marketing campaign by identifying your objectives first.\nGet hands-on practice identifying key performance indicators (KPIs).
URL:https://marketing.com.au/event/intro-to-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T120000
DTEND;TZID=Australia/Melbourne:20200618T130000
DTSTAMP:20260515T005811
CREATED:20200530T120647Z
LAST-MODIFIED:20201002T050357Z
UID:15391-1592481600-1592485200@marketing.com.au
SUMMARY:How To Use Google Marketing (SEO & Google Ads) To Grow Your Business Online
DESCRIPTION:93% of online experiences begin with a search engine \n53% of shoppers say they always do research before they buy to ensure they are making the best possible choice. \n3 out of 4 shoppers who find local information in search results helpful are more likely to visit stores. \nGoogle is the #1 search engine in Australia \nIn such a scenario\, marketers must ensure they are using Google\, one of the most powerful marketing platforms to grow their business. In this webinar I will show you the various elements of effective Google campaigns. \nKey Learnings \n\nElements of successful SEO Campaigns\nElements of successful Google Ad Campaigns\nROI: Setting Realistic Expectations\nMeasurement & Reporting\nSuccess stories from Digital Marketing Campaigns\nFree Google Tools That Every Marketer Must Have In Their Tool Box\n\nAbout the Presenter: \nSiddharth Lal – CEO for Bruce Clay Australia \nSid is a domain expert in Digital Marketing (specialising in Search Marketing) and is a speaker and instructor at various industry forums including TEDx\, DMAI\, SES\, Adtech etc. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organization which translated into $15 million in online sales for its channel partners.  He has worked with leading brands like Atos\, NEC\, Bata\, Saavn\, ICICI Lombard\, goibibo and helped them massively scale-up their online presence by optimising their Digital marketing strategy.  \nBruce Clay Inc\, is a global Digital Marketing agency established in USA (1996) that specializes in Search Marketing (SEO and Paid Search). 
URL:https://marketing.com.au/event/how-to-use-google-marketing-seo-google-ads-to-grow-your-business-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200618T080000
DTEND;TZID=Australia/Melbourne:20200619T170000
DTSTAMP:20260515T005811
CREATED:20200530T121707Z
LAST-MODIFIED:20201002T041029Z
UID:15400-1592467200-1592586000@marketing.com.au
SUMMARY:Forward Marketing Summit Singapore 2020
DESCRIPTION:Live-streamed direct to your desk\, home or sofa\, our new and improved Forward Marketing Summit Singapore on 18-19 June 2020\, will cover the latest factors that are set to transform the future of the marketing\, technology and data functions.\nAnd our digital networking platforms will allow unrivalled real-time interaction and seamless networking experience with speakers\, sponsors\, and fellow delegates.\nTopics in full include:\n\n\n\n\n\n\n\n\nMarketing technology\nBrand persona and purpose\nData science in marketing\n\n\nBrand marketing\nOmnichannel\, e-Commerce & Mobile marketing\nCMO leadership\n\n\nB2B marketing\nContent marketing and storytelling\nMarketing management strategy\n\n\n\nWho should attend: \n\n\n\n\n\n\nAcross the two-day virtual conference\, we will bring together over 250 senior marketing experts from globally renowned companies of sectors including Banking\, Computing\, Electronics\, News Media\, Retail\, Pharmaceutical and many more… \nSo if you are a professional in AdTech\, Advertising\, AI\, Analytics\, Branding\, Consumer Insights\, Creative Design\, CRM\, Data Science\, Marketing Intelligence\, Marketing Strategy\, MarTech\, Mobile Marketing\, Omnichannel\, Research & Development or UX\, then this is the summit for you!
URL:https://marketing.com.au/event/forward-marketing-summit-singapore-2020-2/
LOCATION:Online
CATEGORIES:Advertising,AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200617T080000
DTEND;TZID=Australia/Melbourne:20200618T170000
DTSTAMP:20260515T005811
CREATED:20200530T122045Z
LAST-MODIFIED:20200808T045316Z
UID:15402-1592380800-1592499600@marketing.com.au
SUMMARY:Mumbrella Digital Essentials Virtual
DESCRIPTION:Mumbrella’s Digital Essentials\, powered by digitalbrief\, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies\, or someone new to the digital world\, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models\, content marketing\, website development\, paid media\, social\, retention marketing\, search\, strategy development – and look to the future. After attending the two-day virtual workshop\, you’ll walk away with greater confidence across digital marketing topics\, tools and techniques to help you long after the course has ended\, and a look at where your strategies and marketing activities sit compared to others across industries. \nTwo Day Course Outline\nCheck out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools\, techniques & chrome extensions along the way. \n\n\n\nDigital Marketing and Media Strategic Principles\n\n\nBefore heading into digital marketing examples\, ideas\, products and tech\, the course will bring you ‘back to basics’ with core strategic digital marketing models\, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing. \n\nBuild thorough groundwork in digital marketing and media strategic models\nAppreciate the underlying principles that drive digital marketing strategy\nGain the digital confidence to apply these to your day-to-day marketing\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAustralia’s Digital Landscape and Trends\n\n\nUnderstand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course\, within the online learning area. \n\nUnderstand the bigger picture of Australia’s digital landscape\nExplore the trends that are driving the innovation in digital strategies\nFocus your marketing efforts where the Australian audience resides\n\n\n\n\n\n\n\n\n\n\n\n\n\nOwning Owned Media\n\n\nTake a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals. \n\nLearn how to tweak your website\, apps\, emails & more to increase marketing results\nFollow an on-screen demonstration of a leading analytics package\nDiscover marketing tools and techniques to take your assets to the next level\n\n\n\n\n\n\n\n\n\n\n\n\n\nContent Marketing Strategy\n\n\nContent marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis\, reviews of strategic models and helpful marketing tools and on-screen demonstrations. \n\nDiscover the four major strategies to make content stick with your target audience\nReview examples of Australian and international content marketing campaigns\nLearn how to leverage your content across paid\, owned and earned media\n\n\n\n\n\n\n\n\n\n\n\n\n\n10 Steps to Social Media\n\n\nSocial media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies. \n\nBreak down social media strategies into 10 simple steps so you can can apply them to your business or brand\nLearn how to evaluate social media influencers and social media accounts\nGo behind the scenes of the largest paid social media platform in the world – Facebook\n\n\n\n\n\n\n\n\n\n\n\n\n\nManaging and Buying Digital Paid Media\n\n\nThrough a unique approach\, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets\, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment. \n\nGain a unique approach to managing digital paid media\nGet your head around digital marketing acronyms so you can negotiate and evaluate your agency’s digital schedule\nBe more confident investing in and signing off on digital media plans\n\n\n\n\n\n\n\n\n\n\n\n\n\nProgrammatic Media Priming\n\n\nWatch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic. \n\nUnderstand the programmatic media landscape and the major benefits to the industry\nReview the major players and how the technology is working for marketers\nAppreciate the major challenges and pitfalls programmatic media can bring to marketers\n\n\n\n\n\n\n\n\n\n\n\n\n\nDelving into Data and Analytics\n\n\nLearn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy. \n\nSee first hand how popular analytics programs are being used\nLearn how to generate great consumer insights from your paid\, owned and earned media\nLeverage stacks of free tools to use the very next day after the workshop\n\n\n\n\n\n\n\n\n\n\n\n\n\nMarketing Automation Work\n\n\nMarketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand\, the attendees will walk through a live demonstration\, creating an automation strategy and developing an outline for their marketing automation program. \n\nWatch as we craft an automation program live in the workshop for one lucky participant\nUncover great resources to help you choose the technology that will help you implement an automation program\nLearn the major marketing applications of this under-utilised channel\n\n\n\n\n\n\n\n\n\nMeasuring and Presenting Your Return on Digital Investment\n\n\nSome things change\, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting. \n\nLearn how to simplify and confidently present your digital marketing reports\nAutomate and create shortcuts to fast track your regular reports\nReframe and position your reports differently to stakeholders to avoid confusion and information overload
URL:https://marketing.com.au/event/mumbrella-digital-essentials-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Public Relations,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200601
DTEND;VALUE=DATE:20200604
DTSTAMP:20260515T005811
CREATED:20200503T013525Z
LAST-MODIFIED:20200808T045319Z
UID:15182-1590969600-1591228799@marketing.com.au
SUMMARY:Digital Growth Unleashed
DESCRIPTION:Optimizing the complete customer journey – Gathering of international digital growth experts\n\nDigital Growth Unleashed will leave you knowing how to attract the right audience\, align business models with the user experience\, optimize the lifetime value of client relationships and introduce you to the right technology to make it all happen. \nDigital Growth Unleashed evolved from Conversion Conference. Over the course of two dozen highly-rated shows in the US and Europe since 2010\, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). CRO makes websites and landing pages more efficient once someone lands on them. Now it is time to create even more leverage across your whole business!
URL:https://marketing.com.au/event/digital-growth-unleashed/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200520
DTEND;VALUE=DATE:20200522
DTSTAMP:20260515T005811
CREATED:20200422T085511Z
LAST-MODIFIED:20210131T060803Z
UID:15118-1589932800-1590105599@marketing.com.au
SUMMARY:2020 Midwest Digital Marketing Conference - MDMC20
DESCRIPTION:The 2020 Midwest Digital Marketing Conference is now online event consisting of 2 parts: \n\nFREE LIVE 2-day virtual summit Wednesday\, May 20th and Thursday\, May 21st.  During this event\, we will be live-streaming 7 breakout sessions each day led by our most in-demand speakers.\n\nThe Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. The MDMC20 On-Demand Digital Experience will feature over 80 sessions led by across nine tracks: Data\, Digital\, Social Media\, Creative\, E-commerce\, Innovation\, academic/student\, Tech and entrepreneurial. \nABOUT THE MIDWEST DIGITAL MARKETING CONFERENCE\nIn 2013\, the State of Digital Media Marketing Conference was born at the campus of the University of Missouri – St. Louis. The first was a half day event featuring prominent speakers mostly via Google Hangouts held at the J.C. Penney Conference Center at UMSL. The conference grew to a full-day in 2014\, taking up all of the conference center\, and by 2015\, it was obvious the venue was too small as sessions\, the exhibit hall and keynote were packed. Then in 2016\, the event took over St. Louis Union Station\, nearly doubling the capacity and attendance along with it. The conference also took on a rebrand\, now known as the Midwest Digital Marketing Conference\, or MDMC. \nThe Midwest Digital Marketing Conference is the largest digital marketing conference in the Midwest. Last year MDMC19 set attendance records with nearly 2\,000 marketers and friends. There were over 130 speakers including BuzzFeed\, Pandora\, Instagram\, Facebook\, Twitter\, Refinery29\, Pinterest\, GoDaddy\, Under Armour\, LinkedIn\, HubSpot\, Google\, Yahoo\, Nielsen and more. MDMC19 featured over 100 sessions across nine tracks: Data\, Digital\, Social Media\, Creative\, E-commerce\, Innovation\, academic/student\, Tech and entrepreneurial. MDMC19 will be held at St. Louis Union Station April 8 – 10\, 2020.
URL:https://marketing.com.au/event/2020-midwest-digital-marketing-conference-mdmc20/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200520
DTEND;VALUE=DATE:20200521
DTSTAMP:20260515T005811
CREATED:20200503T013212Z
LAST-MODIFIED:20200808T045321Z
UID:15179-1589932800-1590019199@marketing.com.au
SUMMARY:Impact Summit
DESCRIPTION:The UK’s leading purpose-led business event\nImpact Summit is an annual event that brings together some of the brightest minds of our time. We give a platform to the people shaking things up\, changing the status quo\, and using purpose-driven business models as a means of tackling global challenges. \nJoin us online to find inspiration\, discuss ideas and connect with the people who are not only sharing in this vision\, but bringing it to life. \n 
URL:https://marketing.com.au/event/impact-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Online,Public Relations,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200519
DTEND;VALUE=DATE:20200521
DTSTAMP:20260515T005811
CREATED:20200503T012905Z
LAST-MODIFIED:20200808T045322Z
UID:15177-1589846400-1590019199@marketing.com.au
SUMMARY:SMX London
DESCRIPTION:Join the biggest Search Marketing Conference Series worldwide – Programme by Search Engine Land\, the leading Source of Search Marketing News. \nSearch marketing is by far the biggest area of digital marketing. You can’t afford to waste time or money getting it wrong. Attend SMX\, and you’ll get it right! \nImmerse yourself in three days of SEO\, SEM and Online Marketing sessions and you’re guaranteed to leave with practical tips and techniques to immediately improve your search marketing efforts. SMX also has strategic sessions to help you with what’s coming over the horizon. \nWith sessions designed to serve a diverse search marketing audience\, you’ll discover topics tailored for your needs — whether you’re into SEO or SEM\, whether you’re an advanced search marketing veteran or are a beginner just learning the ropes. \nPlus — if you work at an agency or as part of an in-house team\, SMX team rates let you divide and conquer to attend multiple tracks simultaneously. \nFeatured 2020 SMX London Sessions:\n\nSEO \n\nCreating Blockbuster Content\nKeywords Are Dead — Long Live Concepts\, Entities & Audiences!\nThe Most Common SEO Mistakes\, And How to Fix Them\nMeet The Search Engines\nSEO Success Without Link Building\nPenguin Prevention: Link Acquisition & Audit Techniques You Need To Know\n\n\nSEM/Paid Search \n\nAmazing Paid Search Tactics & Tools\nDeep Dive: Ad Bidding Strategies & Bid Modifiers\nConversion Rate Rockstars\nTaking Retargeting To The Next Level\n\n\n\nSearch & Social \n\nBetter Together: Search and Social\nWinning Strategies With Facebook Ads\nFaceoff: Adwords\, Linkedin & Twitter Compared\nMeasuring Up With Social Analytics\n\n\n\n 
URL:https://marketing.com.au/event/smx-london/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Email marketing,Graphic Design,Marketing,Online,Public Relations,SEO,Social Media,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200518
DTEND;VALUE=DATE:20200519
DTSTAMP:20260515T005811
CREATED:20200422T084938Z
LAST-MODIFIED:20200808T045322Z
UID:15116-1589760000-1589846399@marketing.com.au
SUMMARY:Confab The Content Strategy Conference
DESCRIPTION:Everyone’s excited for the first-ever virtual Confab!\nSince we can’t come together in person this year\, we’re bringing Confab to you. Join us online wherever you are for three days of content strategy goodness (and various social antics). \nWhat will the online conference include?\n\nFrom UX to storytelling\, accessibility to structure\, Confab brings together curious folks who are committed to making content more useful and usable. At this year’s virtual event\, you’ll get: \n\nA live broadcast connecting you with content strategists all over the world\nQ&A sessions with some of the brightest minds in content strategy\nLive demos of helpful tools and processes\nSmall group networking opportunities and antics\nAn on-demand library of all conference content available for a full year
URL:https://marketing.com.au/event/confab-the-content-strategy-conference/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200516
DTEND;VALUE=DATE:20200517
DTSTAMP:20260515T005811
CREATED:20200421T215851Z
LAST-MODIFIED:20200808T045323Z
UID:15092-1589587200-1589673599@marketing.com.au
SUMMARY:Traffic Think Tank live 2020
DESCRIPTION:Join us for a free one-day virtual event that brings together a collection of the world’s leading marketing experts. Traffic Think Tank Live 2020 will deliver tactical sessions on SEO\, content marketing\, conversion optimization\, and automation – all available from the comfort of your home. \nInspirational & Informative talks\nForget the same churned out talks you see recycled and reused at the plethora of other marketing events out there. We work closely with all of our speakers – some of which can only be seen sharing their tactics at Traffic Think Tank Live – to ensure we give you the most interesting and relevant content to help you solve the problems you’re facing. \nGrab tickets\nYour all-inclusive ticket gets you access to the full day of virtual talks from our amazing lineup of speakers. There’ll also be regular breaks through the day as well as panel discussions\, live Q&A and the ability to chat to other attendees via the chat feature. \nThere will be a hard cap of 1\,000 attendees\, with 400 tickets reserved for non-Traffic Think Tank members\, to ensure that you have the opportunity to join. \nFinally\, all attendees will get access to the full recordings of the talk after the event so that you can look back on them again and again.
URL:https://marketing.com.au/event/traffic-think-tank-live-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200512
DTEND;VALUE=DATE:20200514
DTSTAMP:20260515T005811
CREATED:20200503T012417Z
LAST-MODIFIED:20200808T045324Z
UID:15174-1589241600-1589414399@marketing.com.au
SUMMARY:#OMR20
DESCRIPTION:At OMR20\, we are bringing together international superstars of the digial scene\, hidden industry champions and local heroes for 2 days of action in Hamburg. It’s a solid mix of absolute experts with profound insights and engaging personalities. Here’s a small taste of what’s to come—more details to come! \n#OMR20 TRACKS – THE PROGRAM AT OMR20\nCONFERENCE\ni\nIndustry a-listers\, CEOs\, movers and shakers at the world’s biggest companies deliver exclusive insights to the 7000-person strong audience.\n\n\nExpo Stages – Actionable strategies and relevant business insights you can use\nOMR20 will see three Expo stages for the first time in the history of the OMR Festival. That means\, more content than ever before. Speakers from around the world on both Festival days discussing their tips\, tricks and strategies they’ve employed to solve the challenges facing them in their digital business.\n\n\n\nTHE TOP EXHIBITORS AT #OMR20\n\n\n\n\nAt the Expo\, industry titans like Adobe\, Google\, Facebook & co. rub shoulders with medium-sized companies\, eCommerce enterprises and digital startups. Find out about the latest trends in digital marketing and meet up with business contacts face-to-face.
URL:https://marketing.com.au/event/omr20/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200507
DTEND;VALUE=DATE:20200508
DTSTAMP:20260515T005811
CREATED:20200422T084014Z
LAST-MODIFIED:20200808T045431Z
UID:15110-1588809600-1588895999@marketing.com.au
SUMMARY:The Brand Safety Summit
DESCRIPTION:Live Virtual Brand Safety Summit London \nA new platform to meet the needs of the rapidly evolving advertising industry and brand safety community \nIdentifying and Protecting Consumers in a Cookieless Future \nBusinesses are rethinking ways to connect with customers and prospects\, and we at The 614 Group have reimagined how we can continue to bring our audience of brand safety leaders together. That’s why we’ve launched a series of Live Virtual Brand Safety Summits for 2020. The virtual version of each Summit will be collaborative and interactive\, just like our in-person events.The Live Virtual Summit will feature a mix of keynotes\, panel discussions and fireside chats covering the most pressing brand safety issues. \nOur speaker lineup will feature experts on brand safety\, advertising fraud\, measurement\, contextual advertising\, consumer data protection and more. \nJoin us as we expand the ways our community learns and comes together while advancing the most important brand safety conversations.
URL:https://marketing.com.au/event/the-brand-safety-summit/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200505
DTEND;VALUE=DATE:20200506
DTSTAMP:20260515T005811
CREATED:20200422T082930Z
LAST-MODIFIED:20200808T045433Z
UID:15103-1588636800-1588723199@marketing.com.au
SUMMARY:Ads Camp 2020
DESCRIPTION:Europe’s advanced Social Advertising Conference\nADS CAMP 2020 – FROM EXPERTS FOR EXPERTS\nOn May 5th\, 2020 the international social advertising scene will meet for a class reunion – this year completely digital. ? No basics! We go into detail. \nLive stream with 11 exclusive sessions ✔︎ Practical how-to presentations ✔︎ International experts ✔︎ Directly applicable tips ✔︎ Facebook Ads ✔︎ Instagram Ads ✔︎ Pinterest Ads ✔︎ LinkedIn Ads \nWe will do the networking part in autumn. In Q3 (probably during DMEXCO) we are planning an exclusive event for all performance marketing nerds\, with lectures\, experts and plenty of Kölsch. Access only for Ads Camp ticket holders!
URL:https://marketing.com.au/event/ads-camp-2020/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200429T080000
DTEND;TZID=Australia/Melbourne:20200501T170000
DTSTAMP:20260515T005811
CREATED:20200421T215252Z
LAST-MODIFIED:20200808T045433Z
UID:15087-1588147200-1588352400@marketing.com.au
SUMMARY:Leap Into Live Streaming Bootcamp
DESCRIPTION:Leap Into Live Streaming Bootcamp\nA FREE Bootcamp For Everyone Ready to Take the Leap Into Live Video \nWith over 40 expert speakers in video marketing & live streaming \nApril 29 – May 1\, 2020 \n\n\n\n\n\n\n\n\n\n\nLive video is a powerful and effective way to increase your reach\, grow your audience\, boost engagement\, and drive leads. And now\, you’ll have everything you need to succeed with live video. \nLeap Into Live Streaming Bootcamp is a completely FREE 3-day crash course in all aspects of live video. Our 40+ expert presenters will help you understand how to get up and running with live streaming\, how to build confidence\, how to design graphics to use in live video\, what platforms to broadcast to and why\, and more! \nPlus! Get exclusive access to a private Facebook group where you can ask questions\, grab additional content\, watch live videos from some of our experts\, and practice what you’ve learned in a friendly environment. \nCome take the LEAP into LIVE video with us!
URL:https://marketing.com.au/event/leap-into-live-streaming-bootcamp/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Video
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200427T080000
DTEND;TZID=Australia/Melbourne:20200501T170000
DTSTAMP:20260515T005811
CREATED:20200421T220734Z
LAST-MODIFIED:20200808T045433Z
UID:15095-1587974400-1588352400@marketing.com.au
SUMMARY:WP FeedBack Online Summit
DESCRIPTION:The Biggest Online Summit in the WordPress Space is Back\n\nGo Behind The Scenes With 30+ World-Class WordPress Agency Owners\, Developers & Marketers…\nFREE ONLINE EVENT April 27 – May 1\, 2020\n\n… And discover how to scale your WP agency or freelance business by attracting high-paying clients and building recurring revenue. \nJoin us now for a FREE online event\, 20 interviews and presentations from some of the top WordPress professionals\, sharing their experience and best strategies. \n\n  \n\nFree access to all video sessions here on this website.\nLearn how to scale without drowning in projects.\nUnderstand how to build a brand that attracts high-paying clients.\nGet a look behind the scenes of the most successful WP businesses.\nGet a grasp on WordPress security.\nGenerate recurring revenue with proven systems and strategies.\nDeliver your projects on time and keep clients happy.\nGet your clients to quickly deliver content when you ask them.\nStop working with less-than-stellar customers.\nLearn more about your mental health and well-being in these trying times.\n\n 
URL:https://marketing.com.au/event/wp-feedback-online-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200421
DTEND;VALUE=DATE:20200424
DTSTAMP:20260515T005811
CREATED:20200422T080815Z
LAST-MODIFIED:20200808T045436Z
UID:15097-1587427200-1587686399@marketing.com.au
SUMMARY:Discover MarTech
DESCRIPTION:A Virtual Event For Strategies & Solutions\n\n\nTues. April 21 – 1:00pm – 5:00pm ET\n\n\nWeds. April 22 – 1:00pm – 5:00pm ET\n\n\nThurs. April 23 – 1:00pm – 3:00pm ET\n\nDiscover MarTech: A Virtual Event For Strategies & Solutions is a free educational experience for senior-level marketers who need to stay up-to-speed on the latest developments in modern marketing and identify\, evaluate\, and implement time-saving\, profit-generating marketing technologies. \nThe all-new program will kick off with exclusive keynote presentations from MarTech program chair Scott Brinker and Real Story Group’s Tony Byrne. \nTopics include… \n\n\nWhat marketing might look like in a post-coronavirus world: What can you be doing to prepare? How will you adapt and thrive when the dust settles?\nFour archetypes of marketing technologists and a look at their roles and responsibilities\nThe current state of marketing technology and operations careers\, featuring insights from the latest chiefmartec.com/MarTech Today Career Survey\nA state-of-the-art martech stack: What does it look like? How does it work?\nHow you can manage change and uncertainty in marketing — in a changing and uncertain world\nPractical advice for vetting and buying marketing technology so you get the right fit for your specific enterprise needs\n\n\nDon’t miss this exciting opportunity to continue your learning initiatives\, engage with solution providers\, and connect with the MarTech community — all from the comfort and safety of your home or office. \n\n\n\n\n…with job titles like… \n\n\n\n\n\n\n\n\n\nChief Analytics Officer\nCreative Director\nDigital Marketing Director\nDirector of Data Engineering\, Marketing Technology\nDirector of Marketing\nDirector of MarTech\nDirector Software Development\nGlobal CRM Solutions Lead\nGlobal Marketing Technology Manager\nLead Developer\n\n\n\n\n\nMarketing Director\nMarketing Engineering Lead\nMarketing Technology Architect\nPrincipal IT Engineer\nPrincipal Solution Architect\nSenior Data Analyst\nSenior Manager\, Marketing Technology\nSVP Marketing Analytics\nVP Customer Engagement\nVP Marketing Technology
URL:https://marketing.com.au/event/discover-martech/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200416T080000
DTEND;TZID=Australia/Melbourne:20200416T170000
DTSTAMP:20260515T005811
CREATED:20200421T213833Z
LAST-MODIFIED:20200808T045436Z
UID:15065-1587024000-1587056400@marketing.com.au
SUMMARY:Marketers In Pajamas - Jonathan Waecker and Jonny Hendriksen
DESCRIPTION:Your lighthearted lunch-and-learn during lockdown. \nAs we confront our new reality; seeing inside our colleagues’ kitchens\, hearing kids fight in the next room and starting every meeting with “you’re still on mute”; one thing we know for sure… Marketers still need to deliver. \nJoin Facebook and TRIBE’s Jules Lund\, as we stream into the homes of the world’s most innovative marketers to uncover how they’re leading their teams to use this disruption as an opportunity to thrive\, not just survive. \nWe’ll deconstruct the tools\, tactics and tricks these agile marketers are deploying to pivot their strategies and trial new marketing channels so they can achieve more with less. \n\n\n\n\nAll while wearing sweatpants.\n\n\nJonathan Waecker\, The Warehouse Group’s Chief Customer Officer and Shuttlerock’s Jonny Hendriksen\n\n• How The Warehouse Group turned their entire online business OFF\n• The surprising power of low-budget iPhone content\n• Jonathan’s top three tips for marketers facing budget cuts\n• Why now\, more than ever\, collaboration beats competition\n• The current marketing problems digital advertising helps solve
URL:https://marketing.com.au/event/marketers-in-pajamas-jonathan-waecker-and-jonny-hendriksen/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200415T080000
DTEND;TZID=Australia/Melbourne:20200415T170000
DTSTAMP:20260515T005811
CREATED:20200421T213940Z
LAST-MODIFIED:20200808T045436Z
UID:15066-1586937600-1586970000@marketing.com.au
SUMMARY:Marketers In Pajamas - Jo Feeney\, and Jenny Melhuish
DESCRIPTION:Your lighthearted lunch-and-learn during lockdown. \nAs we confront our new reality; seeing inside our colleagues’ kitchens\, hearing kids fight in the next room and starting every meeting with “you’re still on mute”; one thing we know for sure… Marketers still need to deliver. \nJoin Facebook and TRIBE’s Jules Lund\, as we stream into the homes of the world’s most innovative marketers to uncover how they’re leading their teams to use this disruption as an opportunity to thrive\, not just survive. \nWe’ll deconstruct the tools\, tactics and tricks these agile marketers are deploying to pivot their strategies and trial new marketing channels so they can achieve more with less.e \n\n\nIt’s the Jo\, Jenny and Jules Show! Jo Feeney\, Director of Marketing at McDonald’s and Jenny Melhuish\, Westpac’s Head of Group Brand\, Advertising & Media join forces to discuss:\n\n\n\n\n• The “no glitter” creative strategy every marketer can adopt\n• How Westpac is using brand messaging to be part of the solution\n• Jo’s advice on leading with EQ over IQ\n• Tips to avoid coming across “tone deaf”\n• How to harness your brand’s nostalgia to build comfort with your customers
URL:https://marketing.com.au/event/marketers-in-pajamas-jo-feeney-and-jenny-melhuish/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200328T080000
DTEND;TZID=Australia/Melbourne:20200329T170000
DTSTAMP:20260515T005811
CREATED:20200421T213059Z
LAST-MODIFIED:20200808T045550Z
UID:15061-1585382400-1585501200@marketing.com.au
SUMMARY:WordCamp San Antonio 2020
DESCRIPTION:Welcome to the World’s First Virtual WordCamp\, brought to you by the organizers of WordCamp San Antonio! \nThe camp will be a full two days of presentations and networking with information for everyone from those brand-new to WordPress to developers and from those managing their own website for themselves or their business\, to those who work full-time as website professionals. \nThe biggest change is that we have the pleasure [and challenge] to be the FIRST 100% virtual WordCamp! Not only that – we’re doing it LIVE and for FREE. \n 
URL:https://marketing.com.au/event/wordcamp-san-antonio-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200307T090000
DTEND;TZID=Australia/Melbourne:20200307T150000
DTSTAMP:20260515T005811
CREATED:20200105T095743Z
LAST-MODIFIED:20201002T054820Z
UID:14720-1583571600-1583593200@marketing.com.au
SUMMARY:Learn Mailchimp in Adelaide (Advanced)
DESCRIPTION:Want to learn how to use advanced Mailchimp functionality? If you already use Mailchimp and want to get exception results then this practical class is for you (looking for beginner and intermediate training? \nWhat you’ll learn\nLearn the following and more: \n\nAutomation: How to create automated marketing e.g. a series of welcome emails when a contact subscribes.\nA/B campaign testing: Learn to test email campaign variations with Mailchimp.\nAdvanced segmentation: Know how to trigger a follow up email campaign based on a click.\nIntegrations: Connect your online CRM\, POS\, eCommerce and so on with Mailchimp.\nData manipulation and correction: Automate the capitalization of the first name field in Mailchimp.\nPopup signup forms: Create a popup form for your website.\nInserting countdown timers into email campaigns: Create and insert a countdown timer into an email campaign for enhanced conversions.\nAnimated images: Create and insert animated images into an email campaign.\nSurveys in email marketing: What works (and doesn’t) and how to insert a Typeform question into an email campaign.\nand more …
URL:https://marketing.com.au/event/learn-mailchimp-in-adelaide-advanced/
LOCATION:Regus – Adelaide\, 121 King William Street\, Adelaide\, South Australia\, Australia
CATEGORIES:Adelaide,All Event Locations,All Event Topics,All Event Types,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200305
DTEND;VALUE=DATE:20200306
DTSTAMP:20260515T005811
CREATED:20200107T111945Z
LAST-MODIFIED:20200222T051655Z
UID:14773-1583366400-1583452799@marketing.com.au
SUMMARY:Programmatic Summit 2020 Sydney
DESCRIPTION:Join the sharpest minds in the industry at the Programmatic Summit 2020\, Australia & New Zealand’s #1 programmatic advertising conference. \nThe Programmatic Summit takes place in March 2020\, Melbourne (3rd March) & Sydney (5th March). Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
URL:https://marketing.com.au/event/programmatic-summit-2020-sydney/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200303
DTEND;VALUE=DATE:20200304
DTSTAMP:20260515T005811
CREATED:20200107T112118Z
LAST-MODIFIED:20200222T051655Z
UID:14775-1583193600-1583279999@marketing.com.au
SUMMARY:Programmatic Summit 2020 Melbourne
DESCRIPTION:Join the sharpest minds in the industry at the Programmatic Summit 2020\, Australia & New Zealand’s #1 programmatic advertising conference. \nThe Programmatic Summit takes place in March 2020\, Melbourne (3rd March) & Sydney (5th March). Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
URL:https://marketing.com.au/event/programmatic-summit-2020-melbourne/
LOCATION:Novotel on Collins\, 270 Collins Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne
END:VEVENT
END:VCALENDAR