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UID:18805-1617926400-1618444799@marketing.com.au
SUMMARY:Fundamentals of Digital Marketing
DESCRIPTION:Digital marketing encompasses all marketing efforts that use an electronic device or the internet. In this 6 week programme\, Connect Me Marketing will assist Carlow/Kilkenny members in reviewing how their business is leveraging digital channels such as their website\, search engines\, social media\, email\, and other websites to connect with current and prospective customers. \n  \nThere will be 6 modules as well as a two hour one to one per company mentoring session. \nModule 1: Introduction to Digital Marketing \nIn this module\, we will discuss the Who\, What\, Why\, & How of Digital Marketing. We will identify the purpose\, benefits and functions of a website including a review of your website goals\, sales strategy\, value proposition\, brand identity\, buyer journey and buyer persona. \nModule 2: Website Audit and Marketing Review \nIn this module\, we will discuss how to objectively audit your website\, see how your current offering compares to that of your competitors and most importantly – offer advice on how to make the most of your online assets. The audit will give you an opportunity to inspect the robustness of your website’s technical framework and infrastructure\, assess how friendly your website is to search engines\, and determine how easy it is for users to navigate and intuitively find content on your website. \nWe will look at the following steps in the review process;: \nCompetitor Evaluation \nVisual Assets – Above the Fold \nSocial Buttons \nNavigation and User Experience \nUsability \nLoad Speed \nContent \nBlog \nData Hotspots \nSearch Engine and Conversion Rate Optimisation \nModule 3: Inbound marketing & SEO \nWith everything else in place\, the final step is to ensure that users know about your website. Search Engine Optimisation is a hugely important tool to direct appropriate users to your website when you hold the solution to their problem. You’ll learn frequently used terms in the industry\, understand what objectives and KPIs are and we go through a few examples of performance-focused channels for different common objectives. \nBefore any marketing campaign or tactic can be launched\, tracking needs to be in place\, so you’ll get an introduction to the incredible tool that is Google Analytics. This module walks you through various marketing funnels and provides helpful tools and tips to help ensure your own objectives are realistic including the following: \nThe World of Google Adwords. \nAffiliate Marketing – Developing Strategic Partnerships Online \nSales Funnel – Nurturing Your Leads \nSocial Media for Business \nSocial media platforms like Facebook and Instagram can help businesses nurture strong relationships with their target audiences whilst promoting their products and services. While this all sounds great you may be left wondering how it all works with social media and where to even start? Or maybe you already have a small presence online but your business’s social media marketing leaves you feeling overwhelmed? If the answer to either of these questions is yes\, then you are not alone. With over 3.3 million adults currently active on social media in Ireland and more demand than ever to support local businesses now is the time to put your best foot forward on social media. It is one of the cheapest and easiest ways to connect with your customers and is a particular lifeline during these turbulent times. Through these three modules\, Connect Me Marketing will take it back to basics and provide you with a set of practical and effective tips to help you get started and to stay on track to building a strong online presence. \n  \nModule 4: Set Up and Kickstart Your Social Media \nThis module is for businesses who are new to the world of Social Media and wish to set up Facebook and or Instagram accounts or improve accounts that they aren’t active on and link these platforms back to their websites. Learn what Facebook and Instagram offer as individual platforms and see how to successfully use Facebook and Instagram together. Effective social media practice can strengthen your brand and build a loyal following. This information will help your business implement strategies to connect with your loyal audiences. It’s also important to stay on top of the rapid changes in the industry so you can get the most from your social media platforms. \nCourse outline: \n● Introduction to Facebook and Instagram \n● Signing up for a Facebook and Instagram account \n● Personalising your profile \n● Liking and following public pages \n● Timeline/Newsfeed \n● Increasing your following \n● Posting \n● Target Audience Identification \n● Social Media Mission and Vision \n● Profile Set Up and Branding \n● Creating a Social Media calendar \n● Content Creation \n● Social Media Tools and Resources \n  \nModule 5: Step Up Your Social Media \nBy paying attention to your format\, content\, audience\, KPIs and performance analysis\, you can improve your social media strategy in no time The aim of this course is to help you to hone your social media marketing skills\, refine and improve your current activity. \nCourse Outline: \n● Social Media Audit \n● Review Target Audience \n● Social Media Planning \n● Post Creation and scheduling \n● Post Promotion \n● Graphic Design for Social Media \n● Creating Facebook and Instagram stories \n● Facebook and Instagram Live \n● Optimising your profile page \n● Insights Monitoring \nModule 6. Paid Social Media Marketing (Facebook and Instagram) \nSocial Media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. This module will help you understand how people and businesses use different channels\, which Facebook and Instagram campaign options might suit you best\, including the ad types across these platforms. \nFind out how to target your audience for lead generation\, create content and get that content in front of the right audience so as to drive conversions. Most importantly we will show you how to track your successes. \nCourse outline: \n● The decline of organic reach \n● Getting Started \n● Facebook Ads Manager \n● Campaign Goals \n● Targeting your audience \n● Setting a budget and duration \n● Ad placement \n● Adding a payment method \n● Estimated daily results \n● Going live with your ad \n● Analysing campaign performance \n● Successful Facebook ads \nMentoring \nEach company will be offered 2 hours one to one mentoring which will be broken up into a one hour session during the first or second week of the training and one following completion of the course. \nThe mentoring is a key part of the overall training and helps identify areas that need to be addressed and to put in place an action plan.
URL:https://marketing.com.au/event/fundamentals-of-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210401T123000
DTEND;TZID=Australia/Melbourne:20210401T160000
DTSTAMP:20260514T194708
CREATED:20210321T084741Z
LAST-MODIFIED:20210410T092336Z
UID:18790-1617280200-1617292800@marketing.com.au
SUMMARY:SEO Workshop: Rank and Outrank Organically on Search
DESCRIPTION:Create content that ranks and outranks on search\nJoin expert SEO practitioner Shawn Powrie to learn how to improve your website’s performance on search using search engine optimisation (SEO) to drive potential customers to your business. This practical workshop for marketers gives you the skills to leverage your content organically and at scale\, providing you with a higher return on investment for your marketing efforts. \nKey Takeaways:\n\nTake a theoretical deep dive into how Google really works and its organic ranking algorithm in simple\, non-technical terms.\nLearn a practical framework of SEO activity using case studies and learn step-by-step how to optimise a website’s performance.\nExplore and discuss the topics in detail with an SEO expert.\nSearch features; knowledge graphs\, local maps\, etc.\nRanking signals: how content outranks other content.\nUnderstand technicality of SEO in an easily digestible manner; scoring and the clusters of thematic ranking signals\, content targeting and off-page SEO
URL:https://marketing.com.au/event/seo-workshop-rank-and-outrank-organically-on-search/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210324
DTEND;VALUE=DATE:20210326
DTSTAMP:20260514T194708
CREATED:20210214T095704Z
LAST-MODIFIED:20210410T092337Z
UID:18522-1616544000-1616716799@marketing.com.au
SUMMARY:Digital Marketing World Forum #DMWF North America 2021
DESCRIPTION:Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies\, Virtual Reality\, Artificial Intelligence\, Influencer Marketing\, UX\, CX\, eCommerce\, Content Marketing\, Data\, Analytics\, and Mobile\, this conference is not to be missed. \nWith a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights\, networking\, and discussion from leading global brands \n#DMWF North America prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks. \nThis fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office. \nThe agenda will focus on supporting marketers to tackle the challenges you’re facing\, to inspire and share practical advice to help our community to plan\, implement and execute new strategies to impact their campaigns for the future. \n#DMWF North America is free to attend and will be exclusively for the community of Senior Marketing Professionals within America and surrounding regions. \nThis online event will be running on an application model to uphold the seniority of our #DMWF attendees.
URL:https://marketing.com.au/event/digital-marketing-world-forum-dmwf-north-america-2021/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,eCommerce,Marketing,Online,SEO,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210322
DTEND;VALUE=DATE:20210327
DTSTAMP:20260514T194708
CREATED:20210214T095309Z
LAST-MODIFIED:20210410T092338Z
UID:18519-1616371200-1616803199@marketing.com.au
SUMMARY:UX & Design Festival in 2021
DESCRIPTION:This Festival will consist of 18 renowned speakers\, 6 live panels Q&A\, 6 interactive workshops as well as networking opportunities to connect with fellow peers in the UX & Design communities globally: you will have the chance to connect with up to 1000 UXperts! \nFollowing the success of our last UX Online Festival\, Mobile UX London (MUXL) is happy to announce our 2nd UX & Design Festival in 2021. This 5-day Festival will consist of 18 renowned speakers\, 6 Q&A sessions\, 8 workshop sessions as well as networking opportunities to connect with fellow peers in the UX & Design communities globally. \nFestival Themes\nDay 1 – Future of UX – Monday\, 22nd March\nDay 2 – Ethics in UX – Tuesday\, 23rd March\nDay 3 – Health & Wellbeing – Wednesday\, 24th March\nDay 4 – Workshop Day – Thursday\, 25th March\nDay 5 – Workshop Day – Friday\, 26th March \n 
URL:https://marketing.com.au/event/ux-design-festival-in-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Design,Digital Marketing,Graphic Design,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T100000
DTEND;TZID=Australia/Melbourne:20210321T120000
DTSTAMP:20260514T194708
CREATED:20210321T082229Z
LAST-MODIFIED:20210410T092338Z
UID:18780-1616320800-1616328000@marketing.com.au
SUMMARY:Increasing Your Website Traffic Using Google My Business
DESCRIPTION:In this two-hour online workshop\, you will learn how to update your Google My Business listing to maximise the chances of being found using local search. \nWe will cover:\n– How to optimise your Google My Business listing to increase the chances of appearing in Google Maps for relevant local search terms.\n– How you can submit your website to various online directories to improve your chances of appearing on Google Maps.\n– Basic SEO techniques you can apply to your Google My Business listing to increase your presence in your local area. \nThere will be the opportunity to ask questions throughout the session to help you understand how best to get the most out of Google My Business\, for your business.
URL:https://marketing.com.au/event/increasing-your-website-traffic-using-google-my-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260514T194708
CREATED:20210321T111630Z
LAST-MODIFIED:20210410T092338Z
UID:18803-1616313600-1616346000@marketing.com.au
SUMMARY:Future Proof Your Business in the Digital Age
DESCRIPTION:On the back of the 2019/2020 nationwide successful event series\, NatWest & Luv4 Marketing are proud to deliver its signature programme ‘The Marketing Masterclass’. \nDesigned to provide your business with a detailed marketing roadmap to success\, you will receive 6 workshops where you will learn the skills to deliver a detailed marketing roadmap for your business\, building strategy on top of strategy\, growing the lead funnel in a systematic way. \nEspecially in Today’s world\, Digital Marketing is now the forefront of business growth. There isn’t a business that doesn’t want more leads or want to rank high on Page 1 of Google\, above their competitors\, for all the search terms that will drive sales. \nIn this series\, you will learn how to place your business in front of your target audience across multiple strategies. \nBy attending you will also receive a suite of eLearning supported material via the Luv4 Marketing dashboard. \n  \n\n\nSession 1: The Plan\n11th of February\nThe plan covers knowing your numbers\, checking site speed\, website audit and using existing numbers and audits to set new goals. This is where the users create a ‘Game Plan’. \n  \nSession 2: Website Event\n25th of February\nSetting Up Your Website For Unlimited Lead Generation \n  \nSession 3: Lead Generation Event\n11th of March\nBuilding Targeted Lead Generation Systems That Run Themselves \n  \nSession 4: Paid Advertising Event\n25th of March\nCreating Multi-Channel Lead Campaigns That Work\n  \nSession 5: Social Media & CRM Event\n8th of April\nUsing Social Media Channels To Drive Leads Into Sales \n  \nSession 6: Taking Your Business To The Next Level\n22nd of April\nHow To Build The Turn Key Marketing Solution \n\n\n 
URL:https://marketing.com.au/event/future-proof-your-business-in-the-digital-age/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260514T194708
CREATED:20210321T084938Z
LAST-MODIFIED:20210410T092339Z
UID:18792-1616313600-1616346000@marketing.com.au
SUMMARY:Social Media Webinar: How to achieve consistent ROI from social media in 2021
DESCRIPTION:Learn how to measure your brand’s impact across the end-to-end customer journey on the best performing social media platforms \nThis workshop is focused around the current state of social media marketing as it sits heading into 2021. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this workshop will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management. campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. It will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term\nWhat is the critical marketing formula for successful social media campaigns in 2021  \nWhat are the current industry benchmarks for social media best practice?  \nHow to tackle B2B vs B2C marketing strategy on social  \nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/social-media-webinar-how-to-achieve-consistent-roi-from-social-media-in-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260514T194708
CREATED:20210321T072312Z
LAST-MODIFIED:20210410T092339Z
UID:18760-1616313600-1616346000@marketing.com.au
SUMMARY:AdWorld 2021
DESCRIPTION:Join 50\,000 of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor three days on 3-5th May\, Ad World will stream 12+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home. \n  \nExplore Ad World Tracks\nIt’s like 13 Events In One. \n\n\n\nContent Marketing\nConversion Optimization\nMedia Buying\nEcommerce / D2C\nSEO & SEM\nDesign for Growth\nAdvertising Agencies\nLead Generation\nInfluencer Marketing\nThe Future of Advertising\nBuilding Communities\nAffiliate Marketing\nAdvertising 101\n\n\n\n\n\n\n\nA virtual event like you’ve never seen before\n\n\nLearning\nAttend a 3-day Masterclass: Learn the strategies\, systems and insider secrets used by the top advertising experts across every major marketing channel. \nGet access to 50+ hours of hyper-focused speeches\, exclusive interviews\, and in-depth panels covering digital marketing’s hottest topics. \n\n\n\nNetworking\nThe networking event of the year: Meet the industry elite\, network with 50\,000 marketers\, advertisers\, ecommerce brands\, entrepreneurs and founders through 1-on-1 and group networking. \nConnect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts as part of an engaging virtual experience. \n\n\n\nLead Generation\nGet more global leads: Forge valuable\, long-lasting connections with industry-leading marketers and advertisers from across the world.
URL:https://marketing.com.au/event/adworld-2021-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210317
DTEND;VALUE=DATE:20210319
DTSTAMP:20260514T194708
CREATED:20210214T094455Z
LAST-MODIFIED:20210410T092340Z
UID:18517-1615939200-1616111999@marketing.com.au
SUMMARY:SMX Muenchen
DESCRIPTION:SMX is the only conference series entirely devoted to search marketing and how search fits into the marketing mix. The producers of SMX are not an agency or tool provider but a neutral editorial team. You will find no generic marketing blah but cutting edge tactics and strategies from top experts from all over the world. Attend SMX Munich for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you’re confronting and inspire you with new ideas. \nSpeakers SMX Munich 2021 \n\nRand Fishkin\, Founder\, SparkToro\nWil Reynolds\, Founder & Director of Digital Strategy\, Seer\nMary Haynes\, Owner\, MHC\nJohn Mueller\, Webmaster Trends Analyst\, Google\nSonja Winter\, Department Managerin SEA\, Gastro Hero\nAstrid Kramer\, SEO & Digital Strategy Consultant\nTom Anthony\, VP Product\, SearchPilot\nSamantha Noble\, MD & Founder\, Billable Moments\nRobert Seeger\, CO-Founder und President FMX World\nBrad Geddes Co-Founder\nDavid Sottimano\, Independent Consultant\nMartin Splitt\, Developer Advocate\, Webmaster Trends Analyst Team\, Google
URL:https://marketing.com.au/event/smx-muenchen/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210316
DTEND;VALUE=DATE:20210318
DTSTAMP:20260514T194708
CREATED:20210214T093337Z
LAST-MODIFIED:20210410T092340Z
UID:18515-1615852800-1616025599@marketing.com.au
SUMMARY:MarTech: Free\, Expert-Led Training For Senior Marketers
DESCRIPTION:The events of 2020 were the catalyst for\, among other things\, profound and permanent changes in customer behavior. Seamless digital experiences\, contextually relevant messages and offers\, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises. \nRapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got their start. \nMarketers at those brands are turning to industry experts\, peers and solution providers for education (and inspiration) that will enable them to implement marketing technologies and practices that satisfy customer demands. \nJoin us online for FREE\, March 16-17\, to unlock two days of actionable tactics and proven strategies\, empowering\, forward-thinking keynotes\, and engaging events designed to grow your professional network. \nExpert-led sessions will focus on evolving customer behavior and the implications for marketers and marketing operations. After attending\, you’ll be able to: \n\nUse CDPs to enable a data-driven culture and decisions\nEmploy attribution and predictive analytics technology to understand what’s attracting customers to your company or brand\nAchieve efficiencies with asset management\, project management and workflow technologies\nMaximize the expanding capabilities and uses of marketing automation\nContinue your learning initiatives\, engage with solution providers\, and connect with the marketing technology community — all for free\, and all from the comfort of your own computer.
URL:https://marketing.com.au/event/martech-free-expert-led-training-for-senior-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210311
DTEND;VALUE=DATE:20210312
DTSTAMP:20260514T194708
CREATED:20210124T045325Z
LAST-MODIFIED:20210410T092340Z
UID:18282-1615420800-1615507199@marketing.com.au
SUMMARY:Programmatic Summit 2021
DESCRIPTION:Into its 8th year\, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry\, and we’re delighted to announce that the Programmatic Summit takes place in March 2021\, Sydney. \n  \nThe unstoppable rise of programmatic advertising has been well documented. As advertising dollars continue to flow towards automated buying and selling of ad inventory\, brands\, agencies\, publishers and ad tech vendors need to ensure they are across the industry trends\, challenges\, and opportunities that underpin the programmatic market. \n  \nProgrammatic advertising enables greater marketing performance\, transparency\, and ROI for marketing budgets. However despite the huge opportunity that programmatic promises\, there is a significant knowledge gap and in some cases misunderstanding surrounding the topic. Join the sharpest minds in the industry at the Programmatic Summit 2021\, Australia & New Zealand’s #1 programmatic advertising conference. \n  \nTopics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. It’s a must-attend event for both buy side & sell side executives within the media and advertising industry.
URL:https://marketing.com.au/event/programmatic-summit-2021/
LOCATION:Hyatt Regency Sydney\, 161 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210224T120000
DTEND;TZID=Australia/Melbourne:20210224T180000
DTSTAMP:20260514T194708
CREATED:20210124T041607Z
LAST-MODIFIED:20210410T092342Z
UID:18267-1614168000-1614189600@marketing.com.au
SUMMARY:Digital Marketing Bootcamp (Online)
DESCRIPTION:The digital landscape is moving at lightning speed and every industry has been affected. Understanding how it works is essential for everyone – from retail to brands and agencies. \nHas your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up\, and handle all things digital on your own? Then this bootcamp is for you! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass. \nThis activity-driven class will equip you with tips and strategies on how to create the digital marketing strategy that best suits your business and leave you with the tools to get started.
URL:https://marketing.com.au/event/digital-marketing-bootcamp-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Workshop
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210227
DTSTAMP:20260514T194708
CREATED:20210118T081336Z
LAST-MODIFIED:20210410T092342Z
UID:18196-1614124800-1614383999@marketing.com.au
SUMMARY:The Virtual Martech Summit #VirtualMarTech
DESCRIPTION:With new outlooks\, marketing trends\, and advanced technology in emerging industries\, it’s important to explore how these developments have impacted our existing circumstances and ever-changing economy. We invite you to join us at The Virtual MarTech Summit: APAC to discuss what the fundamentals are for the long term and\, most importantly\, learn to how to sustainably take this momentum of innovation to the next level. \n\nOur 7th edition will be a LIVE three-day summit that will focus on 3 MAIN VERTICALS: B2C\, BFSI (Banking\, Financial Services & Insurance)\, and B2B. 50+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in AI\, data analytics\, machine learning\, content marketing\, digital privacy\, and targeted marketing. Digital agility is no longer optional; it’s a defining competitive advantage.
URL:https://marketing.com.au/event/the-virtual-martech-summit-virtualmartech/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210224
DTEND;VALUE=DATE:20210226
DTSTAMP:20260514T194708
CREATED:20210118T085830Z
LAST-MODIFIED:20210410T092342Z
UID:18209-1614124800-1614297599@marketing.com.au
SUMMARY:Digital Marketing for Financial Services
DESCRIPTION:GROW YOUR BOTTOM LINE\, RESPOND TO CHANGING CONSUMER DEMANDS\, REINFORCE YOUR BRAND’S COMPETITIVE ADVANTAGE! \n\nDive into our engaging agenda and gain expertise from speakers representing industry thought leaders and award-winning brands\, including Wells Fargo\, Northern Trust\, HSBC\, BMO Harris\, U.S. Bank\, Edward Jones and more! \nTake advantage of this one-stop\, two-day\, virtual event and acquire all of the information you need to drive conversion\, create loyalty\, and maintain your competitive edge in an increasingly complex financial services sector. Join thought leaders\, experts and professionals for an in-depth idea exchange and get tips to enhance your digital marketing efforts. \n\nDiscover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve. And how they’re implementing crucial insights to maximize digital ROI and drive brand engagement. Learn how to execute proven strategies by examining challenging case studies and observing exclusive panel discussions. Engage with 40+ senior digital marketing leaders and benchmark your marketing plans against them.
URL:https://marketing.com.au/event/digital-marketing-for-financial-services/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210217
DTEND;VALUE=DATE:20210220
DTSTAMP:20260514T194708
CREATED:20210118T082225Z
LAST-MODIFIED:20210410T092343Z
UID:18198-1613520000-1613779199@marketing.com.au
SUMMARY:DeveloperWeek
DESCRIPTION:Each year\, 8\,000+ developers\, engineers\, software architects\, dev teams\, managers and executives from 70+ countries gather for DeveloperWeek (Feb 17-19\, 2021) to discover the latest in developer technologies\, languages\, platforms\, and tools. \nDeveloperWeek 2021 is the largest developer conference & event series including the DeveloperWeek 2021 Conference & Expo\, 1\,000+ attendee hackathon\, 800+ attendee tech hiring expo\, and a series of workshops\, technical talks\, and keynotes. This year\, the entire DeveloperWeek Events Series will be hosted online! \nBecause DeveloperWeek covers all new technologies\, our conference and workshops invite you to get intro lessons (or advanced tips and tricks) on technologies like VR Dev\, Artificial Intelligence Dev\, Blockchain Dev\, IoT Dev\, Serverless technology\, Microservices technology\, new JavaScript frameworks\, and more. \nThis year\, DeveloperWeek will have an expanded DevExec World\, which is 2 days of roundtable talks\, educational talks\, and networking events for engineering managers\, tech executives\, and lead developers. Additionally\, DeveloperWeek will be co-located with ProductWorld and CloudWorld. \nDeveloperWeek puts the spotlight on new technologies. Companies that participated in past DeveloperWeek events include Google\, Facebook\, Yelp\, Rackspace\, IBM\, Cloudera\, Red Hat\, Optimizely\, SendGrid\, Blackberry\, Microsoft\, Neo Technology\, Eventbrite\, Klout\, Built.io\, Ripple\, GNIP\, Tagged\, HackReactor\, and 30+ more here! \nWhen it comes to technology\, there’s incremental change\, and then there’s fundamental innovation. Developer technology\, from blockchain and artificial intelligence to big data and quantum computing represents fundamental innovation that people can build on for years. We are in the DevTech Age\, where developer technologies and tools are now the most disruptive and fundamental technology innovation in the marketplace. When you build tools for developers\, you are not just implementing a small incremental use case\, you are building platforms\, frameworks\, and APIs that will enable entirely new web\, mobile\, and IoT innovation.
URL:https://marketing.com.au/event/developerweek/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,eCommerce,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210217
DTEND;VALUE=DATE:20210218
DTSTAMP:20260514T194708
CREATED:20210118T083956Z
LAST-MODIFIED:20210410T092343Z
UID:18202-1613520000-1613606399@marketing.com.au
SUMMARY:Influencer Marketing Conference
DESCRIPTION:Influencer Marketing World is an online conference for the savvy and creative marketer\, looking to tale their influencer marketing campaigns to the next level! \nSharing growth opportunities\, trends and engagement techniques within the lucrative world of influencer strategies. \n\n\n\n\n\nInfluencer marketing has never been so important! \n\n\n\n\n\nThe growth in influencer marketing has been tenfold in recent years and has proved to sceptics that it is here to stay is a pivotal strategy that all marketers must review for future growth. \nCovering various themes to support marketers with ideas and strategies to swiftly implement including; emerging platforms\, authentic engagement\, agency vs inhouse\, crisis control\, metrics and measurement\, regulations\, communities\, nano and micro-influencers\, audience targeting\, budget management\, B2B influencer marketing\, influencer platforms and so much more.
URL:https://marketing.com.au/event/influencer-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210128T180000
DTEND;TZID=Australia/Melbourne:20210129T040000
DTSTAMP:20260514T194708
CREATED:20201222T035943Z
LAST-MODIFIED:20210118T073243Z
UID:17982-1611856800-1611892800@marketing.com.au
SUMMARY:All New Digital Virtual Summit
DESCRIPTION:So many speakers on “the speaker circuit” just recycle their talks and decks. Not at this event! We have gathered an internationally renowned panel of speakers on the cutting edge of their respective fields of expertise. All speakers come from the trenches to give you hands-on information you can use right away. \nWe asked them one simple thing. \n“Speak about your latest learnings in Online Marketing. No old stuff!” \nThey will tell you the NEWEST approaches that have worked for them. Tips and tricks that will serve you to improve your marketing skills for 2021 and beyond. \n“How to Maximize Link Equity Faster Than Google Says is Possible” \n“An Introduction to Python and Machine Learning for Technical SEO” \n“The Art of Crawling: Getting the most out of Crawl and Index Budget” \n“Expand your business by entering new markets: how international SEO works today” \n… and more exciting Online Marketing strategies with the focus on SEO & Content await you. \nOur panel of speakers contains internationally renowned digital marketers from all over the world like Nick Eubanks (Founder FTF and TTT & serial entrepreneur)\, Bastian Grimm (Managing Director Peak Ace Agency from Berlin)\, Olivia Smith (Head of Digital PR\, Digitaloft) \, Cody West (Founder Assisted Reach)\, Kevin Indig (Head of SEO\, G2)\, Mare Hojc (Founder AN Digital\, serial entrepreneur)\, Ruth Everett (Tech SEO\, DeepCrawl).
URL:https://marketing.com.au/event/all-new-digital-virtual-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,SEO,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210127T133000
DTEND;TZID=Australia/Melbourne:20210127T143000
DTSTAMP:20260514T194708
CREATED:20201222T035416Z
LAST-MODIFIED:20210118T073243Z
UID:17980-1611754200-1611757800@marketing.com.au
SUMMARY:Digital Toolkit 2020: Digital Expert Panel Q&A
DESCRIPTION:This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online. \n\n\n\nDigital Expert Panel Q&A Session \nAre you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced insight of the Digital Toolkit Panel of Experts. \nPut us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business owners\, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time\, it is essential that we are all here to support one another. We will have a range of experts on hand every session\, to help you resolve your digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online\, every Wednesday.
URL:https://marketing.com.au/event/digital-toolkit-2020-digital-expert-panel-qa-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210108
DTEND;VALUE=DATE:20210109
DTSTAMP:20260514T194708
CREATED:20201222T034032Z
LAST-MODIFIED:20210118T073244Z
UID:17971-1610064000-1610150399@marketing.com.au
SUMMARY:Internet Marketing Fundamentals
DESCRIPTION:Marketing has changed dramatically over the last decade. Marketing is all about communicating\, and the Internet has completely changed the way people communicate. The Internet is a marketer”s dream come true\, especially with Social Media\, as you have a low cost marketing tool that can reach a large audience. \nInternet Marketing Fundamentals will provide your participants with a great set of skills to market your business online. Content is the king of Internet marketing\, and your participants will need to know how to utilize your great content. If you want your business to grow then your participants need to understand Internet Marketing Fundamentals. \nModule One: SWOT Analysis in Marketing \n●     Strength \n●     Weaknesses \n●     Opportunities \n●     Threats \n●     Case Study \n●     Module One: Review Questions \nModule Two: Marketing Research \n●     Consume All Media \n●     Finding the Right Price \n●     Product Development and Improvement \n●     Identify Your Target Audience \n●     Case Study \n●     Module Two: Review Questions \nModule Three: Real Time Marketing \n●     Dynamic Content \n●     Engagement Builds Followers \n●     Constant Readiness and Monitoring \n●     The Time the Place and the Media \n●     Case Study \n●     Module Three: Review Questions \nModule Four: Brand Management \n●     Every Interaction Counts \n●     Consistent Through all Media \n●     Unique Qualities \n●     Needs to be Actively Managed \n●     Case Study \n●     Module Four: Review Questions \nModule Five: Social Media (I) \n●     You are Building a Community \n●     A Personal Touch \n●     Brand Champions \n●     Make it Easy to Share \n●     Case Study \n●     Module Five: Review Questions \nModule Six: SEO Basics \n●     Relevant and Original Content \n●     Keywords \n●     Value Proposition \n●     Linking \n●     Case Study \n●     Module Six: Review Questions \nModule Seven: Social Media (II) \n●     Content is King \n●     Blog and Interact \n●     Webinars \n●     Constant Monitoring \n●     Case Study \n●     Module Seven: Review Questions \nModule Eight: Website Characteristics \n●     SEO Optimization \n●     Landing Page \n●     Analytics \n●     Mobile and Tablet Friendly \n●     Case Study \n●     Module Eight: Review Questions \nModule Nine: Capturing Leads \n●     Lead Management and Generation \n●     Give Something Away \n●     Quality vs. Quantity \n●     Capture Repeat Customers \n●     Case Study \n●     Module Nine: Review Questions \nModule Ten: Campaign Characteristics \n●     Tailored for Your Audience \n●     Use Powerful Words \n●     The 4 W’s of a Campaign \n●     Monitor and Tweak \n●     Case Study \n●     Module Ten: Review Questions \nModule Eleven: Wrapping Up \n●     Words from the Wise \n●     Review of Parking Lot \n●     Lessons Learned \n●     Completion of Action Plans and Evaluations \nLearning Objectives: \nAfter completing this course\, Individuals will be able to demonstrate their understanding of: \n●     SWOT Analysis in Marketing \n●     Marketing Research \n●     Real Time Marketing \n●     Brand Management \n●     Social Media (I) \n●     SEO Basics \n●     Social Media (II) \n●      Website Characteristics \n●     Capturing Leads \n●     Campaign Characteristics \nCertification \nOnce after the training you receive course completion certificate from Mangates \nWho Can Attend? \nAnybody who is interested in learning Internet Marketing Fundamentals Skills
URL:https://marketing.com.au/event/internet-marketing-fundamentals/
LOCATION:Regus – Melbourne\, 180 Lonsdale Street\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210106T133000
DTEND;TZID=Australia/Melbourne:20210106T143000
DTSTAMP:20260514T194708
CREATED:20201222T035137Z
LAST-MODIFIED:20210118T073244Z
UID:17978-1609939800-1609943400@marketing.com.au
SUMMARY:Digital Toolkit 2020: Digital Expert Panel Q&A
DESCRIPTION:This webinar is the perfect place for you to ask the experts how to overcome your digital challenges and grow your business online. \n\n\n\nDigital Expert Panel Q&A Session \nAre you finding it hard to get found online? Feeling like your business is struggling? You are not alone! Perhaps you just need some questions answered? Or some simple tools to help you accomplish your tasks? Keep your business growing with the unique and experienced insight of the Digital Toolkit Panel of Experts. \nPut us to the challenge! Ask us anything digital. This panel is a discussion focussed on helping small to medium business owners\, and to provide tools and tips to help you manage your brand online and to build your digital strategy. In this very difficult time\, it is essential that we are all here to support one another. We will have a range of experts on hand every session\, to help you resolve your digital challenges. Who are all ready to help you if you would like to contact them directly Looking forward to seeing you all online\, every Wednesday.
URL:https://marketing.com.au/event/digital-toolkit-2020-digital-expert-panel-qa/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201216T190000
DTEND;TZID=Australia/Melbourne:20201216T203000
DTSTAMP:20260514T194708
CREATED:20201115T093435Z
LAST-MODIFIED:20210118T073244Z
UID:17661-1608145200-1608150600@marketing.com.au
SUMMARY:Digital Marketing for Small Business
DESCRIPTION:Sign up for this class if you are a small or medium business owner\, or want to expand your knowledge and understanding of: \n– Social Media Marketing \n– Email Marketing \n– Google Ads \n– SEO \n– Reputation Management \n– Content Production \n– Website Optimization \n– ADA / Accessibility for Websites \n– Inbound Marketing \n– Lead Generation \n– Much more \nIf you have made it your goal for 2020/2021 to grow your business or become a digital marketing expert\, this free course is the best way to get started! \n\n\nAbout Your Host: \nCarlos Zuluaga is an entrepreneur\, digital marketing enthusiast\, and educator. For the past 10 years\, he has become the go-to speaker and teacher for organizations like the American Marketing Association\, PPAI Expo\, Florida Restaurant Lodging Association\, Greater Hollywood Chamber of Commerce\, Greater Fort Lauderdale Chamber of Commerce\, Hallandale Beach Chamber of Commerce\, Dania Beach Chamber of Commerce\, and other business organizations\, especifically in South Florida. \nOwner of multiple businesses\, Carlos knows that it takes to take an idea from start to finish\, and what is even better\, how to grow it into a successful venture through marketing\, innovation and technology.
URL:https://marketing.com.au/event/digital-marketing-for-small-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Graphic Design,Marketing,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201208
DTEND;VALUE=DATE:20201213
DTSTAMP:20260514T194708
CREATED:20201115T092757Z
LAST-MODIFIED:20210118T073333Z
UID:17657-1607385600-1607817599@marketing.com.au
SUMMARY:Marketing Boot Camp
DESCRIPTION:Marketing is the fuel for your business! \nThe hard part of being a small business owner is you have more tasks than time and money. \nYou want to be a better marketer for your business but you don’t know where to start\, and hiring a marketing professional is way too expensive. \nThe Empower Team knows how you feel. \nThat’s why we created the Marketing Boot Camp. \nWhat is Marketing Boot Camp? \nFREE One of a Kind Marketing Event. \nOver 20 Marketing Professionals. \n$1025 Value in Free Bonuses. \n 
URL:https://marketing.com.au/event/marketing-boot-camp/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201203T110000
DTEND;TZID=Australia/Melbourne:20201203T140000
DTSTAMP:20260514T194708
CREATED:20201115T095159Z
LAST-MODIFIED:20210118T073334Z
UID:17675-1606993200-1607004000@marketing.com.au
SUMMARY:Keys to Driving Webinar & Digital Event Registration
DESCRIPTION:In a digital-first world\, webinars have redefined how we engage with our prospects and customers. But your webinars and digital events are only as good as your ability to get people to attend them. \nJoin us for “Keys to Driving Webinar & Digital Event Registration” and learn best practices that have helped companies build their audiences from tens to thousands\, including: \n\nHow to optimize your email invitations\nPicking subject lines and titles\nBest days to promote your events\nStrategies for A/B testing your promotions\n\nIt’s time to find your audience\, register now and learn how.
URL:https://marketing.com.au/event/keys-to-driving-webinar-digital-event-registration/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201201T180000
DTEND;TZID=Australia/Melbourne:20201201T193000
DTSTAMP:20260514T194708
CREATED:20201115T093758Z
LAST-MODIFIED:20210118T073334Z
UID:17665-1606845600-1606851000@marketing.com.au
SUMMARY:Marketing Your Business
DESCRIPTION:Whether you are an established business or just starting out\, this workshop is an essential part of your business tool kit and crucial to your success. \nLearn to: \n\nSet marketing goals that work\nChoose the right activities for your business\nUse market research and maximise customer service\nMake the most of marketing processes and systems\nDevelop an effective marketing action plan\nAttract and keep customers coming back\nGet your business noticed\nMaximise social media
URL:https://marketing.com.au/event/marketing-your-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201124T100000
DTEND;TZID=Australia/Melbourne:20201124T110000
DTSTAMP:20260514T194708
CREATED:20201010T092908Z
LAST-MODIFIED:20201010T112001Z
UID:17168-1606212000-1606215600@marketing.com.au
SUMMARY:Getting Started with Zoho One
DESCRIPTION:On 24th November\, Zoho’s hosting a free\, educational webinar on the basics of Zoho One. Zoho experts will discuss an overview of the product and share tips and tricks to help you optimize your business. They’ll show you the benefits of using one integrated platform of apps to run your business. Bring all your questions! \nWhy attend: \n\nGet an overview of Zoho One.\nLearn tips and tricks for running your business completely online.\nAsk questions and receive answers in real-time.
URL:https://marketing.com.au/event/getting-started-with-zoho-one/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201124T080000
DTEND;TZID=Australia/Melbourne:20201125T170000
DTSTAMP:20260514T194708
CREATED:20200804T102710Z
LAST-MODIFIED:20201010T112001Z
UID:16360-1606204800-1606323600@marketing.com.au
SUMMARY:IoT Tech Expo Europe 2020
DESCRIPTION:Europe’s leading IoT Event will bring together key industries from across the globe for 2 days of top level content and discussion. Introducing and exploring the latest innovations within the Internet of Things and covering Manufacturing\, Transport\, Health\, Logistics\, Government\, Energy and Automotive\, this conference is not to be missed. \n5 co-located events. 21 conference tracks. 8\,000 attendees. 500+ speakers. 300+ exhibitors. \nArriving in Amsterdam on the 24-25 November 2020\, the Europe event will host 5 co-located events covering IoT\, 5G\, AI \, Big Data\, Cyber Security\, Cloud and Blockchain\, with 8\,000 attendees expected to attend including IT decision makers\, developers & makers\, OEM’s\, government and council officials\, automotive exec’s\, operators\, technology providers\, investors\, venture capitalists and many more. The IoT Tech Expo will showcase the most cutting edge technologies from more than 300 exhibitors and provide insight from over 500 speakers sharing their unparalleled industry knowledge and real-life experiences. \nThis year’s agenda will highlight the most innovative advancements in technologies which are affecting IoT. There will be case studies and dedicated tracks covering the entire Internet of Things ecosystem including Smart Transport & Cities\, Developing for the IoT\, Connected Industry\, Enterprise IoT Solutions\, Smart Buildings & Energy\, Data Analytics for AI & IoT and IoT Innovations & Solutions. \nKey topics examined include: Digital Transformation\, Data Analytics\, IIoT & Smart Manufacturing\, Connected Environments\, Developing for the IoT\, Process Optimisation\, Sensor Deployment\, Connectivity Considerations\, 5G & Future Connectivity\, Security & Standards\, Cloud Computing\, Autonomous Transportation\, Device & Asset Management\, Connected Fleets & Smart Logistics\, R&D\, Smart Energy & Enterprise Sustainability\, Industry Collaborations & more.
URL:https://marketing.com.au/event/iot-tech-expo-europe-2020/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T080000
DTEND;TZID=Australia/Melbourne:20201119T170000
DTSTAMP:20260514T194708
CREATED:20201010T111155Z
LAST-MODIFIED:20201010T112001Z
UID:17203-1605600000-1605805200@marketing.com.au
SUMMARY:Digital Summit At Home
DESCRIPTION:Join us for this 3-day\, fully interactive online event with awesome learning and networking opportunities brought right to your living room\, office or wherever you choose to join. \n\n\nMore than 30 practical sessions over 3 days! Topics include:\n\n\n\n\n\n\n\n\nThis is Marketing: A live Q&A with Seth Godin\nWho’s Looking at You: Effective Social Media Reporting to Better Understand Your Audience\nDon’t (Blindly) Follow the Data: How to Focus on Your Mission for Long-Term Success\nContent Promotion Tactics for Links\, Leads and Likes\nMarketing to the CFO: The Way Back to Value for Marketers\n#BrandTwitter: Become Worth Following on Twitter\nSocial Media & The Age Of Uncertainty\nHow to Go From a Regular Brand YouTuber to a COOL Brand YouTuber\nAdvanced Email Marketing: Tactics to Build Robust Email Programs\nThe Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience
URL:https://marketing.com.au/event/digital-summit-at-home-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20201117T080000
DTEND;TZID=Australia/Melbourne:20201118T170000
DTSTAMP:20260514T194708
CREATED:20201010T105724Z
LAST-MODIFIED:20201010T112001Z
UID:17197-1605600000-1605718800@marketing.com.au
SUMMARY:Digital Marketing for Financial Services Summit
DESCRIPTION:NETWORK WITH INDUSTRY LEADERS AND TRANSFORM YOUR MARKETING STRATEGY!\n\nThe 7th Annual Digital Marketing for Financial Services Summit New York is the only virtual event for marketers in financial services to connect with hundreds of like-minded peers to discuss marketing innovation\, automation\, and ROI optimization. \nHear from leading speakers from award-winning companies including Wells Fargo\, Charles Schwab\, BMO\, Bank of America\, Liberty Mutual\, PGMI Investments and many more! \nTake advantage of this virtual interactive environment to join thought leaders\, experts and professionals from across the world to share best practices and upgrade your digital marketing strategy. \n\nNORTH AMERICA’S DIGITAL MARKETING FINANCIAL SERVICES LEADERS\n\nDiscover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve\, with crucial insights to maximize digital ROI and drive brand engagement. Learn how to implement proven strategies thanks to challenging case studies and exclusive panel discussions. Meet with 40+ senior digital marketing leaders and benchmark your marketing plans against them. \n 
URL:https://marketing.com.au/event/digital-marketing-for-financial-services-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201117
DTEND;VALUE=DATE:20201120
DTSTAMP:20260514T194708
CREATED:20200804T101930Z
LAST-MODIFIED:20201010T112001Z
UID:16358-1605571200-1605830399@marketing.com.au
SUMMARY:DigiMarCon Latin America 2020 Online
DESCRIPTION:Do you want to be successful in digital marketing? Then you shouldn’t miss DigiMarCon Latin America 2020!\nDigiMarCon Latin America 2020 is your chance to …\n\n\nHear from some of the most audacious and thought provoking speakers in the digital marketing\, media and advertising industry.\nGain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\nNetwork with thought leaders\, collaborate with your peers and build your professional network.\n\n\n\nDigiMarCon Latin America 2020 Digital Marketing\, Media and Advertising Conference will take place November 17th to 19th\, 2020\, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Latin America 2020’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nDigital Strategy\nWeb Experience Management\nUsability / Design\nMobile Marketing & Retargeting\nCustomer Engagement\nUser Acquisition\nSocial Media Marketing\nTargeting & Optimization\nVideo Marketing\nData Science & Big Data\nWeb Analytics & A/B Testing\nEmail Marketing\nContent Marketing\nConversion Rate Optimization\nSearch Engine Optimization\nPaid Search Marketing\nGeo-Targeting\nPredictive Analysis & Attribution\nGrowth Hacking\nConversion Rate Optimization\nGrowth Marketing Tools\nMarketing & Sales Automation\nSustainable Growth Strategies\nProgrammatic Advertising
URL:https://marketing.com.au/event/digimarcon-latin-america-2020-online/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20201111
DTEND;VALUE=DATE:20201112
DTSTAMP:20260514T194708
CREATED:20200906T063248Z
LAST-MODIFIED:20201010T112002Z
UID:16659-1605052800-1605139199@marketing.com.au
SUMMARY:The Virtual MarTech Summit
DESCRIPTION:Converging Marketing & Technology for a Winning Future\n#VirtualMarTech \nThe current worldwide pandemic alongside the digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time\, MarTech innovation through the likes of Data Analytics\, AI\, Machine Learning\, Automation and the use of chatbots to enhance customer experience is growing at an unprecedented speed. Join us at this 4th edition virtual summit where you will find out: \n\nHow will MarTech help your team tackle complexities in a digital world?\nWhat to consider when prioritizing new technologies & planning your MarTech roadmap?\nHow do you guarantee seamless customer experience while leveraging your investment?\n\nTopics\nCheck what will be covered during the sessions. \n\nData-Driven Marketing\nDigital Transformation\nDigital Transformation With New Partnerships\nHow GDPR Will Transform Digital Marketing\nImpact of 5G\, AI and IoT on MarTech\nMake the Most Out of Your Customer Data\nContent Marketing & Strategy\nBuilding a Data-Driven e-Commerce Strategy\nCapitalize on Disruptive Technologies\nCMO’s Role & the Importance of Cross-department Collaboration\nHow AI is Accelerating Marketing Performance\nCustomer Experience & Engagement\nCustomer Loyalty & Retention Strategy\nOmnichannel Marketing: Consistency vs. Engagement\nRedefining Your Customer Journey\nTechnology Redefining Communications\nUsing Chatbots and AI to Drive Engagement\nUtilizing Data & AI\n\nPresenters: \n\nRichard Barham\, Head of Digital Trading\, Post Office\nPatrick Kelley\, Head Of Digital\, ITV Commercial\nTom Kelleher\, Head of Technology\, MarTech\, Telegraph\nKerry Dawes\, Director of Marketing Technology\, Tui\nMaria Tarasidou\, Global Data Program Manager\, Facebook
URL:https://marketing.com.au/event/the-virtual-martech-summit/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Online,UX,Website
END:VEVENT
END:VCALENDAR