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DTSTART;TZID=Australia/Melbourne:20210818T080000
DTEND;TZID=Australia/Melbourne:20210819T170000
DTSTAMP:20260514T124509
CREATED:20210625T072516Z
LAST-MODIFIED:20211204T072949Z
UID:19686-1629273600-1629392400@marketing.com.au
SUMMARY:Advertising Week APAC
DESCRIPTION:2 Days\, 50+ Speakers\, 30 Seminars & Workshops \n\n\nAdvertising Week APAC returns this August for a hybrid learning experience. \nHosted in Sydney\, Australia\, AWAPAC will unite the advertising community in person and virtually for inspiring thought leadership\, curated networking events and a celebration of brand excellence. \nAWAPAC is purpose-built to bring the marketing\, media\, technology and creative industries together to drive change. Providing unrivaled content with skill-building presentations\, insightful keynotes\, and thought-provoking debates\, AWAPAC will give you the tools and insights to elevate your career. \n\n\n\n\n\nThe Innovation Factory\nPresenting the home for brands and marketers\, culture and transformation.\n\n\n\n\n\n\n\n\n\n\nThe Tech Lab\nDiscussing all things AdTech\, MarTech\, Machines and Automation.\n\n\n\n\n\n\n\n\n\n\nThe Creative Showcase\nUncover how marketers can win big in the media\, sport and entertainment worlds.
URL:https://marketing.com.au/event/advertising-week-apac/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210811T093000
DTEND;TZID=Australia/Melbourne:20210811T130000
DTSTAMP:20260514T124509
CREATED:20210625T075317Z
LAST-MODIFIED:20211204T072950Z
UID:19698-1628674200-1628686800@marketing.com.au
SUMMARY:Digital Marketing Masterclass
DESCRIPTION:Online masterclass held over four half day sessions. Learn the core components of developing and delivering a successful digital strategy. \nIn the age of the customer\, digital has never been so important as a vital part of the marketing mix. But for many managers and leaders\, the path to effectively leveraging digital is still unclear. \nThere are many digital marketing strategy courses out there but most focus on channel strategies and tactical execution. \nOur program is designed to help mid-senior level marketing professionals understand the key aspects of digital marketing\, how they fit into a wider marketing strategy and how to effectively enable success across marketing tech\, data and ways of working. This course will provide participants with the confidence as individuals and as a team to ask the right questions and guide the digital journey. \nHighly interactive and practical\, the program also provides a forum for you to sound board thoughts and ideas and wrestle with what digital means for your marketing strategy. \nThis course is currently available as onsite training for marketing teams and is a collaboration between Arktic Fox and Ryvalmedia. \n\nWhat you can expect to learn \n01/ digital – changing the nature of marketing:  \n• Understanding key digital trends\, changing consumer behaviors and consumption habits \n• The benefits of digital \n02/ digital strategy  \n• The marketing mix in a digital age \n• Defining digital objectives & strategy inline with corporate and marketing strategy \n• Development of online target audience and value proposition/s. \n03/ customer journey mapping & the role of digital channels:  \n• Understanding and mapping the customer journey \n• Introduction to the RACE model to plan an integrated marketing approach \n04/ digital channel and experience management \n• Leveraging digital channels as part of an integrated approach \n• A closer look at search\, programmatic\, web\, social\, email and the role of content \n05/ ways of working:  \n• Evolving ways of working to take advantage of the digital opportunity \n• A look at agile ways of working in a marketing context \n06/ data and analytics:  \n• Leveraging data and analytics to power digital ambitions \n• A look at the world without 3rd party cookies \n• Changing privacy regulations and the implications for marketers \n07/ marTech:  \n• Navigating the MarTech landscape – tools and technologies available \n• Selecting the right MarTech to underpin your digital strategy \n08/ measurement:  \n• Defining a measurement framework to measure short- and long-term success \n• Leverage learnings to improve performance \n09/ building a case for change:  \n• Selling the vision to garner stakeholder buy-in \n• Sizing the investment and staying the course
URL:https://marketing.com.au/event/digital-marketing-masterclass-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210806
DTEND;VALUE=DATE:20210810
DTSTAMP:20260514T124509
CREATED:20210625T084722Z
LAST-MODIFIED:20211204T072950Z
UID:19719-1628208000-1628553599@marketing.com.au
SUMMARY:Digital Asia Summit - Asia's Biggest Virtual Digital Marketing Conference
DESCRIPTION:Digital Asia Summit | Asia’s Biggest Virtual Digital Marketing Conference | August 6-8\, 2021 \n\n\nDigital Asia Summit is a three-day event being curated by a group of digital marketing professionals. In our first edition\, we’re targeting an audience of about 10\,000 people including marketing professionals\, SMEs\, agencies\, CMOs\, and students. Our goal is to bring together some of the most influential minds of the digital world to hold dialogue on critical marketing topics\, and to inspire and inform young learners & professionals. \nAs we all know\, everything is going digital; technology has changed our lives\, and it is still evolving every minute slowly. In this changing world\, we acknowledge the digital power space plays in today’s business environment. We are always seeking to find new and exciting advancements from which we can grow into the industry leaders we aspire to be. Digital media is a marketers fantasy world because everyone has unlimited options\, opinions\, and ideas for literary everything. After all\, it’s a continuously evolving platform. \nAnd this pandemic was an excellent push for many people\, brands\, and companies to go digital\, take their business on the social platform\, especially sales and marketing. \nWe are having our speakers from worldwide\, name of our one of the most respected and astonishing speaker is Philip Kotler\, father of modern marketing our following few speakers are Perry Marshal\, Michael Janda\, Fernando Angulo\, David Fallarme\, Stefan Georgi\, Barry Schwartz\, Michael Antonicelli\, Utkarsh Amitabh and many more\, these digital marketing experts are going to speak about the topics like The future of SEO\, copywriting\, youtube growth\, finance\, education\, google ads\, etc.  \nHow is this conference beneficial for you? Well\, suppose you are a marketing professional\, corporate executives\, or business owners. In that case\, this conference will be very informative and advantageous for you; here\, you will learn something new and creative\, network with the best and the brightest\, gain a fresh perspective you will learn new tactics and strategies for your business. You will be learning from the people who live and breathe in this marketing environment. You will not only learn about the current state of marketing\, but you will also discover solid predictions about the market status. And if you are a student and are passionate about digital marketing\, desire to learn and be a professional one day\, this conference is perfect for you.
URL:https://marketing.com.au/event/digital-asia-summit-asias-biggest-virtual-digital-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210722
DTEND;VALUE=DATE:20210724
DTSTAMP:20260514T124509
CREATED:20210523T074048Z
LAST-MODIFIED:20210529T024126Z
UID:19428-1626912000-1627084799@marketing.com.au
SUMMARY:BrightonSEO Summer 2021
DESCRIPTION:Where search marketers go to learn to do their jobs better. \nWe’ve pulled together some of the best speakers in the field – here’s who’s lined up so far: \n\nAaron Barefoot\, London Stock Exchange Group (LSEG)\nBuilding SEO Client-Side From the Ground Up\, Amy Stamper\, Impression\nImproving Traffic Quality in A More Private World\, Alex Wright\, Clicky Media\nHeadless SEO – Optimising Next Gen Sites\, Allegra Chapman\, Watch This Sp_ce\nDoes the digital sector have a diversity problem?\, Alice Logan\, ROAST\nMergers\, acquisitions & SEO: how to get the most out of acquired digital assets\, Andrea Volpini\, WordLift\nSEO Automation using GPT3 and Transformer based language models\, Arpun Bhuhi\, Brainlabs\nPlaying Pac-Man: How to Identify and Fix Cannibalisation\, Azeem Ahmad\, Azeem Digital\nDiversity and Inclusion in Marketing: One Year On – Why Has Nothing Changed?\, Becky Simms\, Reflect Digital\nSupercharging SEO impact by understanding user intent\, Billie Hyde\, The SEO Works\nHow to cultivate a great relationship with developers\, Chris Czermak\, MacNaught Digital\nImage Link Building – Turning Your Smartphone Camera Into a Semi-passive Link Source\, ContentUK\nHow to create a community around your B2B niche\, Crystal Carter\, Optix Solutions\nMarkup Like You Mean It: Structured Data Tactics for SMEs\, Dan Smullen\, Mediahuis\nPaywall SEO: Digital First Print Second\, From 0 to 35k subscribers in a year\, Dan Taylor\, SALT.agency\nMigration Strategies For Merging Multiple Websites Into One\, Danny McMillan\, Seller Sessions\nGetting The Most Of A9 On Amazon\, Dave Peiris\, Propellernet\nBeyond Lighthouse: How To Improve Site Speed\, Emma Russell\, Slingshot Organic\nAutomated Content Generation at Scale\, Giacomo Zecchini\, Verve Search\nDebugging rendering problems at scale\, Grace Kindred\, News UK\nHow to inspire and motivate junior SEOs\, Helen Pollitt\, iTech Media\nHacking the SERPs with structured data\, Helene Klaustrup\, Anything is Possible\nYou are what you E-A-T\, Izabela Wisniewska\, Creatos Media\nHow JavaScript is preventing you from passing Core Web Vitals\, James Powley\, Blue Array\nProgrammed to be Irrational: The Psychology Behind Online Search Behaviour\, Jasmine Granton\, Absolute Digital Media\nMorals and ethics in Digital PR – why we need to check ourselves\, Jess Buckley\, Cornerstone Design & Marketing\nScalability\, overcoming resource and budget issues in SEO teams\, Jessica James\, Erudite\nThe Most Common Accessibility Pitfalls and How to Fix Them\, Joanna Beech\, Deloitte\nTailoring your SEO strategy around user search queries\, Kelly Johnstone\, Staysure Group\nUsing data to drive the decision to cull content\, Laura D’amato\, Verve Search\nDigital PR strategies on a global scale\, Laura Wilson\, Bednar Communications\nThe importance of changing up your pitches\, Leonie Mann\, Search Laboratory\nTechnical SEO for international markets\, Lisiane Ndong\, Searchmetrics\nContent marketing – a data driven approach\, Louise Parker\, Propellernet\nHow to build links with digital PR without launching a single campaign\, Maria G White\, Absolute Digital Media\nGMB content strategies to increase traffic and conversions in 2021\, Marcus Tober\, Searchmetrics\nAre you prepared\, or are Core Web Vitals still a mystery?\, Martin Fennon\, Ayima\nCrawling vs Indexing – What exactly is the difference\, and how do you win at both?\, Mindy Gofton\, I-COM\nWhy you might actually need to do less SEO for better results\, Miracle Inameti-Archibong\, Erudite\nLet the API do the heavy lifting – harnessing Natural Language API for keyword categorisation and sentiment analysis\, Mo Kanjilal\, Watch This Sp_ce\nDoes the digital sector have a diversity problem?\, Oliver Brett\, Screaming Frog\nSpilling the T in EAT- How to easily build user trust with simple CRO/UX tweaks\, Rejoice Ojiaku\, Incubeta NMPi\nContentSEO: Keyword Mapping for User Intent\, Robin Allport\, Compare the Market\nAnd much more..
URL:https://marketing.com.au/event/brightonseo-summer-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210712T080000
DTEND;TZID=Australia/Melbourne:20210714T170000
DTSTAMP:20260514T124509
CREATED:20210321T073347Z
LAST-MODIFIED:20210410T092208Z
UID:18765-1626076800-1626282000@marketing.com.au
SUMMARY:MozCon Virtual
DESCRIPTION:Not Your Typical Marketing Conference. \nBy popular demand\, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. While the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. \n\n\nConnect virtually with the MozCon community\, speakers and Moz staff. Discover new tools to add to your marketing stack\, and even receive a virtual hug from our friendly Ringmaster\, Roger Mozbot. \n\n\n\n\n\n\nWho you’ll meet at MozCon Virtual\n\n\n\n\n\n\n\nSEO\n\n\n\nPractitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience\, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage. \nAgencies \nA great many businesses choose to hire external help to get the full benefits of SEO\, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!). \nContent marketers \nWithout content\, there’d be nothing to optimize for search engines. Without SEO\, content would be near-impossible to find. These two fields go hand-in-hand\, and so do their practitioners. \nMarketers of all stripes \nWe wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO\, but we also cover topics like branding\, email marketing\, user experience\, information architecture\, and more. If you’re in marketing\, this conference is for you! \nMarketing executives \nWhile there’ll be no shortage of detailed\, actionable tactics for those of us in the weeds\, we make sure the folks who set high-level strategy have plenty to take away as well.
URL:https://marketing.com.au/event/mozcon-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Market Research,Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210708T140000
DTEND;TZID=Australia/Melbourne:20210708T150000
DTSTAMP:20260514T124509
CREATED:20210622T100505Z
LAST-MODIFIED:20211204T072954Z
UID:19639-1625752800-1625756400@marketing.com.au
SUMMARY:The Future of Marketing In A Cookieless World
DESCRIPTION:Selling Simplified (SSG)\, a global leader in data-driven B2B demand generation\, \nis thrilled to host a panel discussion on ‘ABM – The Future of Marketing in a Cookieless World’ during the Account-Based Marketing Leaders Virtual Forum APCA 2021\, 8 July 2021. The session will touch on the concern many marketers have whereby irrelevant ad content will lead to waste\, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion\, learn about the importance of thinking long-term and building market resilience in a world without cookies. A data-driven approach to ABM is a winning strategy now and in the future. \nModerated by SSG’s Managing Director APJ\, Darren Brain\, together with key industry experts\, learn about: \n\nImplementing a successful ABM strategy\nInvesting in first-party data and thinking long-term\nAddressing privacy concerns and data ethics\nTypes of ABM & ABM Scaling\nHow to get started
URL:https://marketing.com.au/event/the-future-of-marketing-in-a-cookieless-world/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210705
DTEND;VALUE=DATE:20210710
DTSTAMP:20260514T124509
CREATED:20210523T072259Z
LAST-MODIFIED:20210529T024127Z
UID:19423-1625443200-1625875199@marketing.com.au
SUMMARY:IRX Engage Summit 2021
DESCRIPTION:With in-person events still some months away\, we are delighted to bring you the IRX Engage Summit from 5-9 July 2021. Packed with big-name speakers\, fascinating panel discussions\, and practical workshops\, the digital event has something for everyone. Whatever your role in the business\, you need to find out how eCommerce affects you\, what you should do to embrace it\, ensure you are one step ahead of your competitors and thrive in the digital world. \n\n\n\n\n\nHours of free content\n\n\nThe IRX Engage Summit 2021 will bring you hours of free content on all the issues you are facing today\, tomorrow and next year. \n\n\n\n\n\n\n\n\n\n\nSuperstar speakers\n\n\nOur line-up of inspirational speakers\, industry experts and entrepreneurs will give you insight into real-life challenges from some of the biggest online retailers. \n\n\n\n\n\nSerious networking\n\n\nNetwork with over 4\,000 senior retail professionals from across UK\, Europe and the world. Meet innovative start-ups as well as the the biggest industry names. \n\n\n\n\n\n\n150+ leading suppliers\n\n\n\n\nDiscover cutting-edge technology and innovative services to create seamless customer experiences\, increase sales and deliver efficiencies across your online and in-store operations. \n\n\n\n\n\n\n\n\n\n\nMatchmaking by AI\n\n\nThe IRX Engage digital platform uses the most advanced and powerful type of AI to give you a personalised experience and unlock business opportunities that would have otherwise been impossible. \n\nPractical workshops\n\n\nLearn from world leading retail experts at IRX’s training focused workshops – an essential watch for any retailer.
URL:https://marketing.com.au/event/irx-engage-summit-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210623
DTEND;VALUE=DATE:20210624
DTSTAMP:20260514T124509
CREATED:20210501T054400Z
LAST-MODIFIED:20210529T024127Z
UID:19269-1624406400-1624492799@marketing.com.au
SUMMARY:Home Goods eCommerce Summit
DESCRIPTION:On June 23rd 2021 join Retail Summits for a full day of networking\, presentations and panels from industry leaders. \nSpeakers and attendees include Heads of eCommerce\, Marketing Managers\, Customer Experience Experts and Owners of Small and Medium Sized Retail Brands. Our day begins at 8 AM Eastern and continues with panelists\, presenters\, networking between peers and clients\, we end the day with a virtual Happy Hour. Retail Summits is powered by AccelEvents and other partners allowing us to host continued networking throughout the day.
URL:https://marketing.com.au/event/home-goods-ecommerce-summit/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210617T080000
DTEND;TZID=Australia/Melbourne:20210617T170000
DTSTAMP:20260514T124509
CREATED:20210501T063325Z
LAST-MODIFIED:20210529T024127Z
UID:19278-1623916800-1623949200@marketing.com.au
SUMMARY:Email Innovations Summit North America
DESCRIPTION:Developed in conjunction with the membership of Only Influencers\, email marketing’s most trusted and oldest community\, the Email Innovations Summit is the conference that Email Marketers have been asking for. \nBy exploring\, educating\, and discussing the cutting edge of email marketing trends\, the Email Innovations Summit is designed to take your Email Marketing career to the next level. \n\n\n\n\nOnly Influencers\, and Rising Media\, one of the premier event producers for the internet industry\, have teamed up to launch a conference series for email marketing professionals: The Email Innovations Summit\, the first conference to focus exclusively on the latest innovations in email marketing industry. \nThis conference is designed to not only make you the smartest person in the room by arming email professionals with the most up to date techniques and tools\, but also how to communicate those benefits and get buy-in from your CMO\, Upper Management and your clients. \nAnd\, as with anything connected with Only Influencers\, it is also a conference with a strong connection to the community. Network with colleagues from around the world\, get to know the email marketing community and supercharge your career at the Email Innovations Summit every June in Las Vegas and October in London.
URL:https://marketing.com.au/event/email-innovations-summit-north-america/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210615
DTEND;VALUE=DATE:20210617
DTSTAMP:20260514T124509
CREATED:20210501T064613Z
LAST-MODIFIED:20210529T024128Z
UID:19284-1623715200-1623887999@marketing.com.au
SUMMARY:Digital Marketing for Financial Services Canada Summit 2021
DESCRIPTION:Digital marketing is at a crossroads. This hyper-digital world is not a temporary reality that will disappear with the pandemic – it is here to stay. Attend the 11th Annual Digital Marketing for Financial Services Canada Summit and benchmark with hundreds of like-minded industry peers. Delve into inspired case studies playing out in real time. \nHear best practices from thought leaders and award-winning brands\, like: Mastercard\, TD\, Wells Fargo\, RBC\, EQ Bank\, Prudential\, Vanguard\, BMO\, Sun Life and 40+ more! \nTake advantage of this virtual\, 2-day offering to interact with thought leaders\, experts and professionals from across Canada. Share best practices and gain insights to drive conversion and build customer loyalty. \n\nDiscover how the visionaries and leaders behind the world’s most iconic financial services brands are constantly innovating to stay ahead of the curve. Gain crucial insights to maximize your digital ROI and drive brand engagement. Uncover how to implement proven strategies by examining in-depth case studies and engaging in exclusive panel discussions. Connect with 40+ senior digital marketing leaders and benchmark your marketing strategies against them. \n\nThe 11th Annual Digital Marketing for Financial Services Canada Summit connects you with exclusive knowledge at the touch of a button. \nIn addition to this leading-edge content\, we are excited to share this as an immersive virtual experience that offers you key benefits\, including: \n\nLIVE interactive sessions with enhanced Q&A\, polls and learning\nBreak-out groups on specialized topics to turbocharged peer-to-peer learning\nNetworking with industry leadership you wouldn’t otherwise have access to\nOn-demand workshops Keynotes and panels that can be viewed anytime\, 24/7 (available for you to reference after the event)\nA virtual exhibit hall with special offers from sponsors\nLess travel and time away from work = more convenience\n\n\nThe 11th Annual Digital Marketing for Financial Services Canada Summit brings senior financial marketing executives together in one digital space. It enables them to access strategically-focused content in an environment that is conducive to forging lasting business relationships. \nThis is your opportunity to network with the industry’s key influencers and decision-makers at this action-packed\, 2-day virtual event. Build your pipeline with sales leads by taking advantage of one of our limited sponsorship opportunities now.
URL:https://marketing.com.au/event/digital-marketing-for-financial-services-canada-summit-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210608
DTEND;VALUE=DATE:20210612
DTSTAMP:20260514T124509
CREATED:20210410T025525Z
LAST-MODIFIED:20210410T092208Z
UID:18995-1623110400-1623455999@marketing.com.au
SUMMARY:Influencer Marketing Strategies Summit 2021
DESCRIPTION:Influencer Marketing Strategies Summit 2021\, the premier influencer marketing conference for solution and service providers\, will be delivered virtually\, live-streamed on 8-11 June. \nThe Influencer Marketing Strategies Summit 2021 is the leading event specifically dedicated to helping marketers launch\, scale\, and measure their influencer programs. It’s the premier influencer marketing conference for solution and service providers to engage directly with a targeted audience of decision-making marketers\, brands\, and agencies. \nThey will bring over 10 years of experience in digital marketing\, social media\, and influencer marketing education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your brand’s influencer marketing strategy. \nThey bring over 10 years of experience in digital marketing and social media education. That means you can count on a vetted\, specially curated series of sessions and seasoned\, experienced speakers to tackle topics that have the biggest impact on your brand’s influencer marketing strategy. \nWhy You Should Attend?\n\nLeave with real-world\, applicable knowledge and tips to get you thinking out of the box and generating fresh ideas\,\nIncrease your value as an employee and high-performing marketer\,\nBenefit and learn from a rich\, diverse mix of perspectives and marketing knowledge\,\nExperience a 360-degree view of social media marketing.\n\nLearn about best practices in influencer search\, discovery\, outreach and relationship management to position your brand for campaign success.
URL:https://marketing.com.au/event/influencer-marketing-strategies-summit-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210602
DTEND;VALUE=DATE:20210604
DTSTAMP:20260514T124509
CREATED:20210410T031527Z
LAST-MODIFIED:20210410T092231Z
UID:18997-1622592000-1622764799@marketing.com.au
SUMMARY:#DMWF Digital Marketing World Forum 2021
DESCRIPTION:With a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of online top-level strategic content and digital marketing insights\, networking\, and discussion from leading global brands \nThis fully online event will explore the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies\, Virtual Reality\, Artificial Intelligence\, Influencer Marketing\, UX\, CX\, eCommerce\, Content Marketing\, Data\, Analytics\, and Mobile\, this conference is not to be missed. \n#DMWF Global prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks. A paid online conference and expo that hosts practical how-to sessions\, live demos and product launches\, and premium online networking.
URL:https://marketing.com.au/event/dmwf-digital-marketing-world-forum-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Email marketing,Marketing,Online,SEO,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210521
DTEND;VALUE=DATE:20210522
DTSTAMP:20260514T124509
CREATED:20210410T052600Z
LAST-MODIFIED:20210410T092233Z
UID:19018-1621555200-1621641599@marketing.com.au
SUMMARY:Edge Of The Web 2021
DESCRIPTION:Join us for a forum of the sharpest minds in the industry to connect and discuss shared challenges\, as well as network\, build relationships and meet potential collaborators at one of the Gold Coast’s most spectacular venues. \nTheme: “What’s Next?” which is a nod to the bizarre year that was 2020 but with a focus on where we are now and the state of digital in Australia for the years to come.  \n\nDamian Hinks\, Performance Consultant\, Philotimo Global\nAlex Skougarevskaya\, Design Lead\, Atlassian\nMichael Kent\, CEO\, Slate Accounts\nHarry Sanders\, Director\, Studiohawk\nHaley Berryman\, Cool Wow Collective\n\n 
URL:https://marketing.com.au/event/edge-of-the-web-2021/
LOCATION:Queensland\, QLD\, 4000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210518
DTEND;VALUE=DATE:20210519
DTSTAMP:20260514T124509
CREATED:20210410T023854Z
LAST-MODIFIED:20210410T092235Z
UID:18980-1621296000-1621382399@marketing.com.au
SUMMARY:eTail Asia Virtual Summit 2021
DESCRIPTION:eTail Asia Virtual Summit 2021\, organized by Worldwide Business Research\, will take place on 18-20 May. \neTail Asia is returning for 2021 on 18th- 20th May\, online. Packed with the latest developments in all things retail\, with the best speaker faculty\, top Asian brands and one-stop-shop for tech innovation – this is THE event to attend if you want to step up your game. \neCommerce and Digital Marketing have been picking up speed with innovative products\, new customer preferences and flexible operating models since the global pandemic hit. As the industry continues to reshape and spark unexpected developments\, the future of retailing appears to be challenging but BRIGHT! \nSign up for free for 30+ sessions over 3 days with giants of the retail world delivering case-studies\, hosting think-tanks\, workshops\, roundtables and discussions to help you meet every challenge and opportunity you face. \nPlus our new and improved online platform\, Pathable\, gives you an unrivalled opportunity to find relevant people in your industry\, start one-on-one conversations or group discussions. Online networking has never been this good. We’re confident you’ll be impressed! \nKey Discussion Topics Include:\n\nThriving A New World Of Retail\nLeveraging The Power of Collaboration\nBuilding Agile & Resilient Supply Chains\nReassessing Your Physical & Online Footprint\nMapping Out Your Digital Marketing Spend\nCapitalising Social Commerce\nReducing Frictions in Cross Border eCommerce\nExploring The Future of Money\nUnleashing The Power Of Influencer Marketing\nLive Streaming 101\nMastering CX & Retention\nNext Frontiers in Digital Marketing
URL:https://marketing.com.au/event/etail-asia-virtual-summit-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210507T010000
DTEND;TZID=Australia/Melbourne:20210507T020000
DTSTAMP:20260514T124509
CREATED:20210410T013023Z
LAST-MODIFIED:20210410T092236Z
UID:18955-1620349200-1620352800@marketing.com.au
SUMMARY:CMOs Build Differentiated Digital Experiences That Pay Off
DESCRIPTION:Companies accelerated their business-wide digital experience investments\, but most customers don’t see the impact. This complimentary webinar explores how marketing can build truly differentiated digital experiences that pay off. We will look at what digital experiences drive brand preference and loyalty\, how customer needs and expectations are evolving in an increasingly digital customer journey\, and how marketing can create a balanced portfolio of digital experiences that shape the trajectory of those journeys. \nDiscussion Topics: \n\nFind out how customers respond to today’s digital brand experiences\nExpand beyond frictionless experiences to truly impact customer decision-making\nDetermine where to concentrate marketing’s digital influence across the customer journey
URL:https://marketing.com.au/event/cmos-build-differentiated-digital-experiences-that-pay-off/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210503
DTEND;VALUE=DATE:20210506
DTSTAMP:20260514T124509
CREATED:20210214T100008Z
LAST-MODIFIED:20210410T092237Z
UID:18524-1620000000-1620259199@marketing.com.au
SUMMARY:AdWorld 2021
DESCRIPTION:Join 50\,000 of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor three days on 3-5th May\, Ad World will stream 12+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home. \n50\,000+attendees\n100+speakers\n140+countries\n12+tracks \nLearning\nAttend a 3-day Masterclass: Learn the strategies\, systems and insider secrets used by the top advertising experts across every major marketing channel. \nGet access to 50+ hours of hyper-focused speeches\, exclusive interviews\, and in-depth panels covering digital marketing’s hottest topics. \nNetworking\nThe networking event of the year: Meet the industry elite\, network with 50\,000 marketers\, advertisers\, ecommerce brands\, entrepreneurs and founders through 1-on-1 and group networking. \nConnect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts as part of an engaging virtual experience. \nLead Generation\nGet more global leads: Forge valuable\, long-lasting connections with industry-leading marketers and advertisers from across the world.
URL:https://marketing.com.au/event/adworld-2021/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210427
DTEND;VALUE=DATE:20210430
DTSTAMP:20260514T124509
CREATED:20210214T091215Z
LAST-MODIFIED:20210410T092332Z
UID:18507-1619481600-1619740799@marketing.com.au
SUMMARY:Adobe Summit—The Digital Experience Conference
DESCRIPTION:The future of customer experience is waiting for you. Join us to expand your skills\, engage with other Experience Makers\, and be inspired to create exceptional experiences that drive business growth and customer loyalty. \n\n\nDevelop new skills\nLearn from more than 200 sessions and training workshops across 11 session tracks. \n\n\nAdobe Experience Platform\nAnalytics\, Insights\, and Activation\nB2B Marketing and ABM\nCampaign Management\nCollaborative Work Management\nContent Creation\nDeveloper Ecosystem\nDigital Commerce\nDigital Document Productivity\nPersonalization\nTrends and Inspiration\n\n\nLearn best practices\nWhatever your area of interest — from data to analytics\, content to commerce\, personalization to marketing automation — you’ll learn from other top brands like these. \n\n\nMake experience your business\n\n\n\nLearn how to make every interaction valuable — with experiences that are connected\, personal\, relevant\, and meet rising expectations. \nSummit 2021 will be an engaging virtual event with Experience Makers from around the globe.\nJoin us at Summit for expert content\, inspiring speakers\, and networking opportunities.
URL:https://marketing.com.au/event/adobe-summit-the-digital-experience-conference/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Data,Design,Digital Marketing,Graphic Design,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210423T080000
DTEND;TZID=Australia/Melbourne:20210423T100000
DTSTAMP:20260514T124509
CREATED:20210321T111338Z
LAST-MODIFIED:20210410T092333Z
UID:18801-1619164800-1619172000@marketing.com.au
SUMMARY:Digital Marketing 101
DESCRIPTION:The world has gone virtual. \nThere is a lot to navigate and your business needs are unique. Digital Marketing 101 is an introductory course in all the elements of social media and digital marketing. We will discuss primary marketplaces to build and promote your business\, the basic tools required for successful social media platforms and where your business needs to be visible. \nParticipants will leave with the tools to complete a Digital Marketing Canvas provided in the workshop. This foundational course will help guide you into our digital development courses including LinkedIn\, Google My Business\, Intro to E-Commerce and more.
URL:https://marketing.com.au/event/digital-marketing-101/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210422T080000
DTEND;TZID=Australia/Melbourne:20210423T170000
DTSTAMP:20260514T124509
CREATED:20201222T033427Z
LAST-MODIFIED:20210118T073243Z
UID:17967-1619078400-1619197200@marketing.com.au
SUMMARY:B2B Essentials Seminar Series 2021
DESCRIPTION:Business Essentials Seminar Series focus on trending topics and issues affecting SMEs including\, growth opportunities.\n\n\n\n\n\n\n\n\nBusiness Essentials Seminar Series focus on trending topics and issues affecting SMEs including\, growth opportunities and how SMEs can harness success in the digital economy and the challenging global market. \nThe series address key SMEs challenges and aspirations: digital disruption\, access to finance\, government grants\, marketing\, growth and profitability strategies\, exporting and more \nWith the speed of innovation and the impact of AI and new technologies\, industry experts will discuss new and critical options for business to stay ahead of the game. Other topics include the latest trends in cyber security\, how to approach business funding in the changing financial landscape and insights from our partners. \nHear from the experts\, panel discussions\, keynote speakers and case studies. \nMeet face to face with finance executives\, understand all the funding options. \n 
URL:https://marketing.com.au/event/b2b-essentials-seminar-series-2021/
LOCATION:Marvel Stadium\, Docklands\, Melbourne
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210420
DTEND;VALUE=DATE:20210423
DTSTAMP:20260514T124509
CREATED:20210321T083433Z
LAST-MODIFIED:20210410T092334Z
UID:18785-1618876800-1619135999@marketing.com.au
SUMMARY:WFA Global Marketer Week 2021
DESCRIPTION:WFA Global Marketer Week is back under a new remote format from 20 to 22 April 2021. \n\nTaking place remotely from 20 to 22 April\, the event will offer unparalleled insight and thought leadership into how marketers can be a positive force for change as the world looks to build back from the pandemic. \nMeeting for breakfast in the Americas\, lunch in EMEA and dinner in Singapore\, the event will feature outstanding content and virtual member-only networking opportunities. \n 
URL:https://marketing.com.au/event/wfa-global-marketer-week-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210409
DTEND;VALUE=DATE:20210415
DTSTAMP:20260514T124509
CREATED:20210321T111901Z
LAST-MODIFIED:20210410T092335Z
UID:18805-1617926400-1618444799@marketing.com.au
SUMMARY:Fundamentals of Digital Marketing
DESCRIPTION:Digital marketing encompasses all marketing efforts that use an electronic device or the internet. In this 6 week programme\, Connect Me Marketing will assist Carlow/Kilkenny members in reviewing how their business is leveraging digital channels such as their website\, search engines\, social media\, email\, and other websites to connect with current and prospective customers. \n  \nThere will be 6 modules as well as a two hour one to one per company mentoring session. \nModule 1: Introduction to Digital Marketing \nIn this module\, we will discuss the Who\, What\, Why\, & How of Digital Marketing. We will identify the purpose\, benefits and functions of a website including a review of your website goals\, sales strategy\, value proposition\, brand identity\, buyer journey and buyer persona. \nModule 2: Website Audit and Marketing Review \nIn this module\, we will discuss how to objectively audit your website\, see how your current offering compares to that of your competitors and most importantly – offer advice on how to make the most of your online assets. The audit will give you an opportunity to inspect the robustness of your website’s technical framework and infrastructure\, assess how friendly your website is to search engines\, and determine how easy it is for users to navigate and intuitively find content on your website. \nWe will look at the following steps in the review process;: \nCompetitor Evaluation \nVisual Assets – Above the Fold \nSocial Buttons \nNavigation and User Experience \nUsability \nLoad Speed \nContent \nBlog \nData Hotspots \nSearch Engine and Conversion Rate Optimisation \nModule 3: Inbound marketing & SEO \nWith everything else in place\, the final step is to ensure that users know about your website. Search Engine Optimisation is a hugely important tool to direct appropriate users to your website when you hold the solution to their problem. You’ll learn frequently used terms in the industry\, understand what objectives and KPIs are and we go through a few examples of performance-focused channels for different common objectives. \nBefore any marketing campaign or tactic can be launched\, tracking needs to be in place\, so you’ll get an introduction to the incredible tool that is Google Analytics. This module walks you through various marketing funnels and provides helpful tools and tips to help ensure your own objectives are realistic including the following: \nThe World of Google Adwords. \nAffiliate Marketing – Developing Strategic Partnerships Online \nSales Funnel – Nurturing Your Leads \nSocial Media for Business \nSocial media platforms like Facebook and Instagram can help businesses nurture strong relationships with their target audiences whilst promoting their products and services. While this all sounds great you may be left wondering how it all works with social media and where to even start? Or maybe you already have a small presence online but your business’s social media marketing leaves you feeling overwhelmed? If the answer to either of these questions is yes\, then you are not alone. With over 3.3 million adults currently active on social media in Ireland and more demand than ever to support local businesses now is the time to put your best foot forward on social media. It is one of the cheapest and easiest ways to connect with your customers and is a particular lifeline during these turbulent times. Through these three modules\, Connect Me Marketing will take it back to basics and provide you with a set of practical and effective tips to help you get started and to stay on track to building a strong online presence. \n  \nModule 4: Set Up and Kickstart Your Social Media \nThis module is for businesses who are new to the world of Social Media and wish to set up Facebook and or Instagram accounts or improve accounts that they aren’t active on and link these platforms back to their websites. Learn what Facebook and Instagram offer as individual platforms and see how to successfully use Facebook and Instagram together. Effective social media practice can strengthen your brand and build a loyal following. This information will help your business implement strategies to connect with your loyal audiences. It’s also important to stay on top of the rapid changes in the industry so you can get the most from your social media platforms. \nCourse outline: \n● Introduction to Facebook and Instagram \n● Signing up for a Facebook and Instagram account \n● Personalising your profile \n● Liking and following public pages \n● Timeline/Newsfeed \n● Increasing your following \n● Posting \n● Target Audience Identification \n● Social Media Mission and Vision \n● Profile Set Up and Branding \n● Creating a Social Media calendar \n● Content Creation \n● Social Media Tools and Resources \n  \nModule 5: Step Up Your Social Media \nBy paying attention to your format\, content\, audience\, KPIs and performance analysis\, you can improve your social media strategy in no time The aim of this course is to help you to hone your social media marketing skills\, refine and improve your current activity. \nCourse Outline: \n● Social Media Audit \n● Review Target Audience \n● Social Media Planning \n● Post Creation and scheduling \n● Post Promotion \n● Graphic Design for Social Media \n● Creating Facebook and Instagram stories \n● Facebook and Instagram Live \n● Optimising your profile page \n● Insights Monitoring \nModule 6. Paid Social Media Marketing (Facebook and Instagram) \nSocial Media platforms dominate marketing strategies due to the sheer number of people you can reach on the multiple channels available. This module will help you understand how people and businesses use different channels\, which Facebook and Instagram campaign options might suit you best\, including the ad types across these platforms. \nFind out how to target your audience for lead generation\, create content and get that content in front of the right audience so as to drive conversions. Most importantly we will show you how to track your successes. \nCourse outline: \n● The decline of organic reach \n● Getting Started \n● Facebook Ads Manager \n● Campaign Goals \n● Targeting your audience \n● Setting a budget and duration \n● Ad placement \n● Adding a payment method \n● Estimated daily results \n● Going live with your ad \n● Analysing campaign performance \n● Successful Facebook ads \nMentoring \nEach company will be offered 2 hours one to one mentoring which will be broken up into a one hour session during the first or second week of the training and one following completion of the course. \nThe mentoring is a key part of the overall training and helps identify areas that need to be addressed and to put in place an action plan.
URL:https://marketing.com.au/event/fundamentals-of-digital-marketing/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210401T123000
DTEND;TZID=Australia/Melbourne:20210401T160000
DTSTAMP:20260514T124509
CREATED:20210321T084741Z
LAST-MODIFIED:20210410T092336Z
UID:18790-1617280200-1617292800@marketing.com.au
SUMMARY:SEO Workshop: Rank and Outrank Organically on Search
DESCRIPTION:Create content that ranks and outranks on search\nJoin expert SEO practitioner Shawn Powrie to learn how to improve your website’s performance on search using search engine optimisation (SEO) to drive potential customers to your business. This practical workshop for marketers gives you the skills to leverage your content organically and at scale\, providing you with a higher return on investment for your marketing efforts. \nKey Takeaways:\n\nTake a theoretical deep dive into how Google really works and its organic ranking algorithm in simple\, non-technical terms.\nLearn a practical framework of SEO activity using case studies and learn step-by-step how to optimise a website’s performance.\nExplore and discuss the topics in detail with an SEO expert.\nSearch features; knowledge graphs\, local maps\, etc.\nRanking signals: how content outranks other content.\nUnderstand technicality of SEO in an easily digestible manner; scoring and the clusters of thematic ranking signals\, content targeting and off-page SEO
URL:https://marketing.com.au/event/seo-workshop-rank-and-outrank-organically-on-search/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210324
DTEND;VALUE=DATE:20210326
DTSTAMP:20260514T124509
CREATED:20210214T095704Z
LAST-MODIFIED:20210410T092337Z
UID:18522-1616544000-1616716799@marketing.com.au
SUMMARY:Digital Marketing World Forum #DMWF North America 2021
DESCRIPTION:Exploring the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies\, Virtual Reality\, Artificial Intelligence\, Influencer Marketing\, UX\, CX\, eCommerce\, Content Marketing\, Data\, Analytics\, and Mobile\, this conference is not to be missed. \nWith a 12+ year history of bringing together the worldwide digital marketing community to tackle the challenges that the digital future presents. Delivering 2 days of top-level strategic content and digital marketing insights\, networking\, and discussion from leading global brands \n#DMWF North America prides itself on its global brand speaker line-up and the latest examples & case studies within the dedicated conference tracks. \nThis fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office. \nThe agenda will focus on supporting marketers to tackle the challenges you’re facing\, to inspire and share practical advice to help our community to plan\, implement and execute new strategies to impact their campaigns for the future. \n#DMWF North America is free to attend and will be exclusively for the community of Senior Marketing Professionals within America and surrounding regions. \nThis online event will be running on an application model to uphold the seniority of our #DMWF attendees.
URL:https://marketing.com.au/event/digital-marketing-world-forum-dmwf-north-america-2021/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,eCommerce,Marketing,Online,SEO,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210322
DTEND;VALUE=DATE:20210327
DTSTAMP:20260514T124509
CREATED:20210214T095309Z
LAST-MODIFIED:20210410T092338Z
UID:18519-1616371200-1616803199@marketing.com.au
SUMMARY:UX & Design Festival in 2021
DESCRIPTION:This Festival will consist of 18 renowned speakers\, 6 live panels Q&A\, 6 interactive workshops as well as networking opportunities to connect with fellow peers in the UX & Design communities globally: you will have the chance to connect with up to 1000 UXperts! \nFollowing the success of our last UX Online Festival\, Mobile UX London (MUXL) is happy to announce our 2nd UX & Design Festival in 2021. This 5-day Festival will consist of 18 renowned speakers\, 6 Q&A sessions\, 8 workshop sessions as well as networking opportunities to connect with fellow peers in the UX & Design communities globally. \nFestival Themes\nDay 1 – Future of UX – Monday\, 22nd March\nDay 2 – Ethics in UX – Tuesday\, 23rd March\nDay 3 – Health & Wellbeing – Wednesday\, 24th March\nDay 4 – Workshop Day – Thursday\, 25th March\nDay 5 – Workshop Day – Friday\, 26th March \n 
URL:https://marketing.com.au/event/ux-design-festival-in-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Design,Digital Marketing,Graphic Design,Online,UX,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T100000
DTEND;TZID=Australia/Melbourne:20210321T120000
DTSTAMP:20260514T124509
CREATED:20210321T082229Z
LAST-MODIFIED:20210410T092338Z
UID:18780-1616320800-1616328000@marketing.com.au
SUMMARY:Increasing Your Website Traffic Using Google My Business
DESCRIPTION:In this two-hour online workshop\, you will learn how to update your Google My Business listing to maximise the chances of being found using local search. \nWe will cover:\n– How to optimise your Google My Business listing to increase the chances of appearing in Google Maps for relevant local search terms.\n– How you can submit your website to various online directories to improve your chances of appearing on Google Maps.\n– Basic SEO techniques you can apply to your Google My Business listing to increase your presence in your local area. \nThere will be the opportunity to ask questions throughout the session to help you understand how best to get the most out of Google My Business\, for your business.
URL:https://marketing.com.au/event/increasing-your-website-traffic-using-google-my-business/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260514T124509
CREATED:20210321T111630Z
LAST-MODIFIED:20210410T092338Z
UID:18803-1616313600-1616346000@marketing.com.au
SUMMARY:Future Proof Your Business in the Digital Age
DESCRIPTION:On the back of the 2019/2020 nationwide successful event series\, NatWest & Luv4 Marketing are proud to deliver its signature programme ‘The Marketing Masterclass’. \nDesigned to provide your business with a detailed marketing roadmap to success\, you will receive 6 workshops where you will learn the skills to deliver a detailed marketing roadmap for your business\, building strategy on top of strategy\, growing the lead funnel in a systematic way. \nEspecially in Today’s world\, Digital Marketing is now the forefront of business growth. There isn’t a business that doesn’t want more leads or want to rank high on Page 1 of Google\, above their competitors\, for all the search terms that will drive sales. \nIn this series\, you will learn how to place your business in front of your target audience across multiple strategies. \nBy attending you will also receive a suite of eLearning supported material via the Luv4 Marketing dashboard. \n  \n\n\nSession 1: The Plan\n11th of February\nThe plan covers knowing your numbers\, checking site speed\, website audit and using existing numbers and audits to set new goals. This is where the users create a ‘Game Plan’. \n  \nSession 2: Website Event\n25th of February\nSetting Up Your Website For Unlimited Lead Generation \n  \nSession 3: Lead Generation Event\n11th of March\nBuilding Targeted Lead Generation Systems That Run Themselves \n  \nSession 4: Paid Advertising Event\n25th of March\nCreating Multi-Channel Lead Campaigns That Work\n  \nSession 5: Social Media & CRM Event\n8th of April\nUsing Social Media Channels To Drive Leads Into Sales \n  \nSession 6: Taking Your Business To The Next Level\n22nd of April\nHow To Build The Turn Key Marketing Solution \n\n\n 
URL:https://marketing.com.au/event/future-proof-your-business-in-the-digital-age/
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260514T124509
CREATED:20210321T084938Z
LAST-MODIFIED:20210410T092339Z
UID:18792-1616313600-1616346000@marketing.com.au
SUMMARY:Social Media Webinar: How to achieve consistent ROI from social media in 2021
DESCRIPTION:Learn how to measure your brand’s impact across the end-to-end customer journey on the best performing social media platforms \nThis workshop is focused around the current state of social media marketing as it sits heading into 2021. It involves a discussion and collaboration around social media strategy and design. With a strong intention on providing clarity on the metrics that businesses should focus on when developing a social media strategy for net business impact\, this workshop will cover strategies incorporating industry best practice to increase brand engagement\, internal resource allocation\, risk management. campaign build\, messenger strategy\, lead generation and funnel build strategy and social to EDM campaign methodology. It will provide insight into current engagement trends on each platform\, and how to evolve with the massive changes we are experiencing in the marketing and technology landscape today. \nKey learnings \n\nExplore the fundamental changes occurring on Facebook/Instagram/Linkedin and understand how to adapt\nWhat are the most important performance metrics to accurately measure and determine value for businesses in the long term\nWhat is the critical marketing formula for successful social media campaigns in 2021  \nWhat are the current industry benchmarks for social media best practice?  \nHow to tackle B2B vs B2C marketing strategy on social  \nDevelop an understanding of the current landscape of social media and learn data-driven strategies to drive the most significant growth and impact
URL:https://marketing.com.au/event/social-media-webinar-how-to-achieve-consistent-roi-from-social-media-in-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20210321T080000
DTEND;TZID=Australia/Melbourne:20210321T170000
DTSTAMP:20260514T124509
CREATED:20210321T072312Z
LAST-MODIFIED:20210410T092339Z
UID:18760-1616313600-1616346000@marketing.com.au
SUMMARY:AdWorld 2021
DESCRIPTION:Join 50\,000 of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor three days on 3-5th May\, Ad World will stream 12+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home. \n  \nExplore Ad World Tracks\nIt’s like 13 Events In One. \n\n\n\nContent Marketing\nConversion Optimization\nMedia Buying\nEcommerce / D2C\nSEO & SEM\nDesign for Growth\nAdvertising Agencies\nLead Generation\nInfluencer Marketing\nThe Future of Advertising\nBuilding Communities\nAffiliate Marketing\nAdvertising 101\n\n\n\n\n\n\n\nA virtual event like you’ve never seen before\n\n\nLearning\nAttend a 3-day Masterclass: Learn the strategies\, systems and insider secrets used by the top advertising experts across every major marketing channel. \nGet access to 50+ hours of hyper-focused speeches\, exclusive interviews\, and in-depth panels covering digital marketing’s hottest topics. \n\n\n\nNetworking\nThe networking event of the year: Meet the industry elite\, network with 50\,000 marketers\, advertisers\, ecommerce brands\, entrepreneurs and founders through 1-on-1 and group networking. \nConnect with speakers directly at Live Speaker Q&A Sessions and get your questions answered by the experts as part of an engaging virtual experience. \n\n\n\nLead Generation\nGet more global leads: Forge valuable\, long-lasting connections with industry-leading marketers and advertisers from across the world.
URL:https://marketing.com.au/event/adworld-2021-2/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,PPC
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210317
DTEND;VALUE=DATE:20210319
DTSTAMP:20260514T124509
CREATED:20210214T094455Z
LAST-MODIFIED:20210410T092340Z
UID:18517-1615939200-1616111999@marketing.com.au
SUMMARY:SMX Muenchen
DESCRIPTION:SMX is the only conference series entirely devoted to search marketing and how search fits into the marketing mix. The producers of SMX are not an agency or tool provider but a neutral editorial team. You will find no generic marketing blah but cutting edge tactics and strategies from top experts from all over the world. Attend SMX Munich for a deep dive into SEO and SEM tactics that tackle the search marketing challenges you’re confronting and inspire you with new ideas. \nSpeakers SMX Munich 2021 \n\nRand Fishkin\, Founder\, SparkToro\nWil Reynolds\, Founder & Director of Digital Strategy\, Seer\nMary Haynes\, Owner\, MHC\nJohn Mueller\, Webmaster Trends Analyst\, Google\nSonja Winter\, Department Managerin SEA\, Gastro Hero\nAstrid Kramer\, SEO & Digital Strategy Consultant\nTom Anthony\, VP Product\, SearchPilot\nSamantha Noble\, MD & Founder\, Billable Moments\nRobert Seeger\, CO-Founder und President FMX World\nBrad Geddes Co-Founder\nDavid Sottimano\, Independent Consultant\nMartin Splitt\, Developer Advocate\, Webmaster Trends Analyst Team\, Google
URL:https://marketing.com.au/event/smx-muenchen/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20210316
DTEND;VALUE=DATE:20210318
DTSTAMP:20260514T124509
CREATED:20210214T093337Z
LAST-MODIFIED:20210410T092340Z
UID:18515-1615852800-1616025599@marketing.com.au
SUMMARY:MarTech: Free\, Expert-Led Training For Senior Marketers
DESCRIPTION:The events of 2020 were the catalyst for\, among other things\, profound and permanent changes in customer behavior. Seamless digital experiences\, contextually relevant messages and offers\, competitive pricing and flawless delivery are now table stakes for consumer and B2B enterprises. \nRapidly-evolving consumer demand exposed the weaknesses at many brands. Some accelerated digital transformation. Others got their start. \nMarketers at those brands are turning to industry experts\, peers and solution providers for education (and inspiration) that will enable them to implement marketing technologies and practices that satisfy customer demands. \nJoin us online for FREE\, March 16-17\, to unlock two days of actionable tactics and proven strategies\, empowering\, forward-thinking keynotes\, and engaging events designed to grow your professional network. \nExpert-led sessions will focus on evolving customer behavior and the implications for marketers and marketing operations. After attending\, you’ll be able to: \n\nUse CDPs to enable a data-driven culture and decisions\nEmploy attribution and predictive analytics technology to understand what’s attracting customers to your company or brand\nAchieve efficiencies with asset management\, project management and workflow technologies\nMaximize the expanding capabilities and uses of marketing automation\nContinue your learning initiatives\, engage with solution providers\, and connect with the marketing technology community — all for free\, and all from the comfort of your own computer.
URL:https://marketing.com.au/event/martech-free-expert-led-training-for-senior-marketers/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Data,Digital Marketing,Marketing,Online
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