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DTSTART;VALUE=DATE:20230926
DTEND;VALUE=DATE:20230927
DTSTAMP:20260514T051040
CREATED:20230806T034154Z
LAST-MODIFIED:20230910T053258Z
UID:25896-1695686400-1695772799@marketing.com.au
SUMMARY:5 Essentials in Digital Marketing Basics
DESCRIPTION:Digital marketing is an essential component of any modern marketing strategy. Here are five essentials that every business should consider when implementing digital marketing which will be covered in our Power Hour: \n1. Search engine optimization (SEO): By improving your website’s ranking\, you can attract more visitors\, generate more leads\, and increase sales. \n2. Pay-per-click advertising (PPC): PPC advertising can help you reach your target audience quickly\, drive traffic to your website\, and increase conversions. \n3. Content marketing: By developing a content marketing strategy\, you can improve your website’s SEO\, establish your business as an authority in your industry\, and generate leads. \n4.Social media marketing: Social media marketing can help you increase brand awareness\, drive traffic to your website\, and generate leads. \n5. Email marketing: By developing an email marketing strategy\, you can improve customer retention\, increase conversions\, and generate leads. \nIncorporating these five essentials into your digital marketing strategy can help you attract and engage your target audience\, increase traffic to your website\, and generate leads and sales for your business. \n 
URL:https://marketing.com.au/event/5-essentials-in-digital-marketing-basics/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20230913T123000
DTEND;TZID=Australia/Melbourne:20230913T170000
DTSTAMP:20260514T051040
CREATED:20230806T023240Z
LAST-MODIFIED:20230910T053300Z
UID:25882-1694608200-1694624400@marketing.com.au
SUMMARY:Webinar: How to Use AI such as ChatGPT To Supercharge Your Marketing Department
DESCRIPTION:Artificial intelligence (AI) is transforming the world of marketing in unprecedented ways. From generating engaging content to optimising campaigns\, AI tools are empowering marketers to be more creative\, efficient and data-driven. \nOne of the most impressive examples of AI in marketing is ChatGPT\, a conversational agent that can write natural and persuasive texts on any topic. ChatGPT can help marketers create captivating headlines\, slogans\, emails\, personas\, SWOT analysis and more\, using its deep learning capabilities and large-scale language models. \nBut ChatGPT is not the only AI tool that marketers can leverage. In this webinar\, we will explore some of the cutting-edge AI technologies that are shaping the future of marketing\, including practical demos & various use cases. \nTopics Covered \n\nIntroduction\nVarious AI Tools – Jasper\, ChatGPT\, MidJourney and more\nUsing AI\, ChatGPT for Content Creation – text\, images\, code\nAI Use Cases – Ad copies\, SEO Hacks\, Analytics\, Content Marketing\nDo AI Detection tools work?\nBusiness & Productivity hacks\nPrompt Engineering\nLimitations\nChatGPT 4 – The Latest\nMultiplying the power of ChatGPT with Plugins\n\nAre you ready to join the AI revolution in marketing? Do you want to learn how to use ChatGPT and other AI tools to create amazing content and campaigns?  \n If so\, you don’t want to miss out on this webinar. \nYou will also get a chance to ask questions and interact with the presenter and other attendees.
URL:https://marketing.com.au/event/webinar-how-to-use-ai-such-as-chatgpt-to-supercharge-your-marketing-department/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230912
DTEND;VALUE=DATE:20230914
DTSTAMP:20260514T051040
CREATED:20230806T043335Z
LAST-MODIFIED:20230910T053300Z
UID:25916-1694476800-1694649599@marketing.com.au
SUMMARY:Marketing Tech Symposium 2023
DESCRIPTION:Turbulent economic times mean that budgets are tightening\, and your marketing investments are under intense scrutiny. Teams are smaller and must do more with less. After significant data breaches\, consumers are demanding better protection from our government. \nAI is changing everything\, and fast. \nNavigating the ever-evolving MarTech landscape to identify new technologies and work with new data sources to better understand\, reach and engage your customers is often daunting and confusing. With such a wide choice of solutions and partners\, how do marketers know what works and what doesn’t? How do they ensure they’re making the correct investments for future-growth? \nStaying ahead of the fast-moving world of MarTech has never been more important. \nThat’s where the Marketing Tech Symposium comes in: it’s a gathering of 150 of the smartest marketers in ANZ\, providing you with a distillation of collective knowledge to help you uncover answers to the questions that are keeping you up at night and provide you with the solutions that your leaders are wanting during tricky economic times. \nKey themes for 2023 include: \nAI: your opportunity to demystify this game-changing technology; what does it mean for you\, your team\, and your job security? If used properly\, this will be an amazing opportunity…but what if it’s not? What are the right questions to ask so you can move with the tide\, and who do you ask them to?\nData Privacy & Ethics: What risk does the new and future federal government legislation mean for the way you operate your marketing? How can you adapt and pre-empt the forthcoming changes? What impact will this have on how you operate?\nUnified CX & Personalisation: How do you transform the way you communicate so it seamlessly aligns with your customer journeys? How likely is new legislation to prevent you from doing it\, and what can you do about it?\nData Democratisation: How do you empower your entire business to utilise one of your most powerful resources? What are the governance best practices you need to be aware of when putting data into the DNA of your business?\nMarketing Operations: How do you optimise your marketing process\, to prove the value of your marketing investments? Who is using it? Do they know how\, and\, is it being challenged in the right way?\nThe People Opportunity: What are the strategies for success that empower your people\, to superpower your tech?
URL:https://marketing.com.au/event/marketing-tech-symposium-2023/
LOCATION:Rydges Hotel Sydney\, 28 Albion Street\, Sydney\, New South Wales\, 2010\, Australia
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230908
DTEND;VALUE=DATE:20230909
DTSTAMP:20260514T051040
CREATED:20230806T034346Z
LAST-MODIFIED:20230910T053301Z
UID:25898-1694131200-1694217599@marketing.com.au
SUMMARY:Can A Robot Run Your Marketing AI in Climate Tech Marketing
DESCRIPTION:The webinar gathers a panel of climate tech marketing experts to discuss the latest developments and applications of generative artificial intelligence (AI) in the marketing industry. \nWe’ll explore the use of AI in your day-to-day marketing practices\, the impact of AI on brand and customer experience\, and the ethical considerations surrounding the use of AI in marketing. Attendees will leave with a deeper understanding of how AI can be leveraged to drive marketing success\, and avoid pitfalls to stay ahead of trends in the climate tech marketplace. \nOur expert panelists will explore: \n\nWhat is generative artificial intelligence (AI) and how does it apply to marketing?\nWhat are the potential benefits of using AI in marketing\, and how can climate tech marketers leverage this technology to improve their efforts?\nWhat are some best practices for integrating AI into marketing: strategy\, ideation\, tactics and execution?\nWhat are some examples of the successful use of AI in climate tech marketing?\nWhat are the ethical\, privacy and environmental concerns around AI in marketing\, and how can you ensure you are using the technology responsibly?\nWhat skills and knowledge are required to utilize AI effectively\, and how does the use of AI affect your marketing team makeup?
URL:https://marketing.com.au/event/can-a-robot-run-your-marketing-ai-in-climate-tech-marketing/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230904
DTEND;VALUE=DATE:20230906
DTSTAMP:20260514T051040
CREATED:20230703T115018Z
LAST-MODIFIED:20230910T053302Z
UID:25785-1693785600-1693958399@marketing.com.au
SUMMARY:DigiMarCon EMEA Online 2023
DESCRIPTION:DigiMarCon EMEA 2023 Digital Marketing\, Media and Advertising Conference will take place September 4th to 5th\, 2023\, Online; Live and On Demand.\n\nIt’s the one digital marketing event for marketing professionals in the EMEA Region (Europe\, Middle East & Africa) you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon EMEA 2023’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-emea-online-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230807
DTEND;VALUE=DATE:20230810
DTSTAMP:20260514T051040
CREATED:20230103T045204Z
LAST-MODIFIED:20230131T073532Z
UID:24224-1691366400-1691625599@marketing.com.au
SUMMARY:MozCon 2023
DESCRIPTION:Immerse yourself in three days of non-stuffy networking and expert sessions delivered by industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. \nDigital Marketers of all stripes are invited to become one with SEO as we come together to delve into the latest and greatest in search\, learn from industry experts\, & network with peers for a truly unforgettable three-day experience.
URL:https://marketing.com.au/event/mozcon-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230720
DTEND;VALUE=DATE:20230722
DTSTAMP:20260514T051040
CREATED:20230703T115229Z
LAST-MODIFIED:20230910T053307Z
UID:25787-1689811200-1689983999@marketing.com.au
SUMMARY:DigiMarCon Asia Pacific 2023
DESCRIPTION:DigiMarCon Asia Pacific 2023 Digital Marketing\, Media and Advertising Conference will take place July 20th to 21st\, 2023\, Online; Live and On Demand.\n\nIt’s the one digital marketing event for marketing professionals in Asia Pacific you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Asia Pacific 2023’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-asia-pacific-2023/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230329
DTEND;VALUE=DATE:20230331
DTSTAMP:20260514T051040
CREATED:20230103T040633Z
LAST-MODIFIED:20230131T073538Z
UID:24210-1680048000-1680220799@marketing.com.au
SUMMARY:Ad World 2023
DESCRIPTION:Join 20\,000+ of the world’s brightest minds in advertising to learn\, share secrets and connect online. \nFor two days on 29-30 March 2023\, Ad World will stream 6+ Digital Advertising Tracks\, consisting of hyper-focused speeches\, panels and live Q&A sessions to help take your business to the next level. \nThe all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.
URL:https://marketing.com.au/event/ad-world-2023/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Brand,Communications,Content Marketing,Copywriting,Digital Marketing,eCommerce,Email marketing,Graphic Design,Marketing,Online,Podcast,PPC,Presentation,Public Relations,Sales,SEO,Social Media,UX,Video,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230328
DTEND;VALUE=DATE:20230330
DTSTAMP:20260514T051040
CREATED:20220924T104108Z
LAST-MODIFIED:20221009T002659Z
UID:22666-1679961600-1680134399@marketing.com.au
SUMMARY:Digital Marketing Europe 2023 Conference
DESCRIPTION:Introducing Digital Marketing Europe 2023 Conference\, a virtual 2-day experience including inspiring sessions and keynotes\, panel discussions\, networking opportunities and much more! It is an opportunity for global experts at any level to participate\, network\, and advance in their careers! \n\n\n\nBe a part of something truly special – speak and engage at Digital Marketing Europe 2023 Conference. \nSubmissions are welcome from Marketers of Brands\, Agencies\, and Technology Enablers who would like to share their knowledge and exchange experience about the latest strategies\, tactics\, practices\, and tools in the digital marketing industry.
URL:https://marketing.com.au/event/digital-marketing-europe-2023-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20230301
DTEND;VALUE=DATE:20230303
DTSTAMP:20260514T051040
CREATED:20230103T042007Z
LAST-MODIFIED:20230131T073543Z
UID:24216-1677628800-1677801599@marketing.com.au
SUMMARY:SMX Master Classes 2023
DESCRIPTION:Discover actionable tactics to boost organic traffic\, design high-converting landing pages\, successfully navigate GA4\, and more: Attend your choice of tactic-rich SMX Master Class — an expert-led\, two-part deep dive into your search marketing specialty — online for just $249 each! \nThese 100% live training experiences deliver actionable tactics you can implement immediately to drive measurable results — and intimate Q&A opportunities that address your specific queries and curiosities. \nIt’s all streamed directly to your computer for a fraction of the cost of in-person events (and a fraction of the time investment\, too).
URL:https://marketing.com.au/event/smx-master-classes-2023/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online,PPC,SEO
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221230
DTEND;VALUE=DATE:20221231
DTSTAMP:20260514T051040
CREATED:20221001T023310Z
LAST-MODIFIED:20221009T002700Z
UID:22744-1672358400-1672444799@marketing.com.au
SUMMARY:Certified Digital Marketing Professional Course – DMI Pro
DESCRIPTION:Learn key digital marketing disciplines. From PPC to SEO\, Content to Video\, Social and Analytics. Perfect for career switchers\, business owners and all marketing professionals seeking to boost their skills. \nGet all the key and latest digital marketing skills with DMI PRO. The course offers the most current and relevant industry thinking available by constantly updating its modules of capability to meet industry changes. Delivered by skills experts working in the field\, we ensure you’ve got the most up to date and relevant learning\, always. \n\nCourse Info \nCourse Length: 30 hours Online\nSelf-Paced Learning\nCompletion Time: up to 26 week\nProfessional Certification \n\nModules of Capability \nDMI Pro give you the tools to become a smart and capable player on the digital stage. When you’re done\, you’ll be able to create a powerful digital marketing strategy all by yourself. The modules are building blocks – of knowledge\, of your career\, of the brand new Certified Digital Marketing Professional that is you. \nHere is what you need to know 1-10: \n\nIntroduction to Digital Marketing\nContent Marketing\nSocial Media Marketing\nSearch Engine Optimisation (SEO)\nPaid Search (PPC) using Google Ads\nDisplay and Video Advertising\nEmail Marketing\nWebsite Optimisation\nAnalytics with Google Analytics\nDigital Marketing Strategy
URL:https://marketing.com.au/event/certified-digital-marketing-professional-course-dmi-pro-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221117T120000
DTEND;TZID=Australia/Melbourne:20221117T130000
DTSTAMP:20260514T051040
CREATED:20221001T022242Z
LAST-MODIFIED:20221009T002706Z
UID:22731-1668686400-1668690000@marketing.com.au
SUMMARY:Customer Relationships in the Digital World: The role of Online Brand Advocacy
DESCRIPTION:Research shows that user-generated content (UGC) is more authentic and trustworthy\, and subsequently\, more influential\, than brand-generated content (BGC). So\, in this new era of social influence and multiple digital touchpoints\, it is consumers – just like you and I – that have the power. In this webinar\, we will talk about building customer relationships to generate online brand advocacy (OBA) for your brand. \nKey takeaways: \n\nUnderstand what OBA is and how to nurture your consumers to become your online brand advocates.\nView examples of OBA given by consumers\nExplore how brands integrate OBA into their digital marketing strategies\nPreview the latest research into OBA
URL:https://marketing.com.au/event/customer-relationships-in-the-digital-world-the-role-of-online-brand-advocacy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brand,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20221020T170000
DTEND;TZID=Australia/Melbourne:20221020T223000
DTSTAMP:20260514T051040
CREATED:20220814T014918Z
LAST-MODIFIED:20220814T044615Z
UID:22397-1666285200-1666305000@marketing.com.au
SUMMARY:2022 AMI Marketing Excellence Gala
DESCRIPTION:You’re invited to attend the annual AMI Marketing Excellence Gala Awards and networking event on Thursday\, 20 October 2022. \nJoin us to celebrate some of the biggest names in the marketing industry and to recognise the best campaigns Australia has brought to life throughout the year. Explore some of the winning campaigns and learn from engaging discussions in our virtual networking rooms\, where guests can mingle with industry peers and colleagues. \nThe interactive event experience is designed to inspire industry members and foster new connections.
URL:https://marketing.com.au/event/2022-ami-marketing-excellence-gala/
LOCATION:Doltone House\, Hyde Park\, Sydney\, SYD\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Award,B2B,Brand,Communications,Content Marketing,Copywriting,Design,Digital Marketing,Email marketing,Market Research,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20221005
DTEND;VALUE=DATE:20221006
DTSTAMP:20260514T051040
CREATED:20220731T073221Z
LAST-MODIFIED:20220814T044617Z
UID:22325-1664928000-1665014399@marketing.com.au
SUMMARY:Reshape 2022
DESCRIPTION:RESHAPE is Insider’s annual conference that brings together marketers and digital disruptors from leading brands to explore A Brand New Way™ in customer experience. \n\n\n\n\n\n\nJoin a community of CMOs\, CDOs\, CEOs\, customer experience experts\, product leaders\, digital disruptors\, and changemakers to explore best practices from top brands\, success stories and iconic technologies that enable companies to see their customers in a different light\, embrace their individuality and create more brand love. You’ll come away more informed about the latest trends\, industry-first technologies\, new approaches in CX\, and pratical insights that are directly applicable to your brand. Become a part of A Brand New Way™ movement. \nMarketing as we know it is over. This is our call for a mindshift — away from “delivering\,” “selling” or “marketing.” Join the movement to explore how you can embrace the individuality of your customers with the power of AI and technology.
URL:https://marketing.com.au/event/reshape-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220928
DTEND;VALUE=DATE:20220930
DTSTAMP:20260514T051040
CREATED:20220723T114259Z
LAST-MODIFIED:20220814T044617Z
UID:22270-1664323200-1664495999@marketing.com.au
SUMMARY:The MarTech Conference 2022
DESCRIPTION:As B2B and B2C customers continue to engage in digital environments\, their expectations of seamless\, efficient\, and memorable purchasing experiences continue to rise. \n\n\n\n\n\n\n\n\nAdd to that the increasingly critical role of customer data\, marketing automation\, and beyond – plus the staggering volume of tools for streamlined management – and you get an unprecedented wealth of challenges and opportunities to connect with your customers and stay ahead of your competitors. \nJoin us online at MarTech\, September 28-29\, for FREE to easily and efficiently discover dozens of tools and tactics that will empower you to: \n\nIdentify and connect with customers based on their current relationship with your brand\nOrchestrate and personalize exceptional customer journeys that nurture strong retention\nMessage customers with a single\, authentic voice to encourage desired actions\nEngage and delight customers across marketing channels\, devices\, and internal functions (everything from sales to customer service)
URL:https://marketing.com.au/event/the-martech-conference-2022-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Email marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220824
DTEND;VALUE=DATE:20220826
DTSTAMP:20260514T051040
CREATED:20220529T054532Z
LAST-MODIFIED:20220814T044622Z
UID:21875-1661299200-1661471999@marketing.com.au
SUMMARY:DigiMarCon New Zealand 2022
DESCRIPTION:The 4th annual DigiMarCon New Zealand\, the Premier Digital Marketing\, Media and Advertising Conference & Exhibition for New Zealand returns August 24th to 25th\, 2022 to the luxurious Hilton Auckland Hotel in Auckland\, New Zealand. Join your peers in-person or online for 2 days jam packed with digital marketing best practices\, latest trends\, practical solutions\, strategy and networking\, also check out the next generation of technology & innovation; Internet\, Mobile\, AdTech\, MarTech & SaaS Technology.\n\nBe a part of DigiMarCon New Zealand 2022 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. Top keynotes\, case studies\, strategy sessions\, networking and more in a safe and hygienic environment! See why people keep coming back year after year to this must-attend event! Register and secure your seat today. \nThis year’s edition will feature topics such as:\n\n\n\nAccount-Based Marketing\nBehavioral & Neuromarketing\nContent Marketing\nConversational Marketing\nConversion Rate Optimization\nData Science & Big Data\nEmail Marketing\nGeo-Targeting & Proximity Marketing\n\n\n\n\nGrowth Hacking\nInbound & Outbound Marketing\nInfluencer Marketing\nMobile Marketing\nNative & Contextual Advertising\nOmnichannel Marketing\nPaid Search Marketing\nPersonalization & Privacy\n\n\n\n\nPodcast & Webinar Marketing\nPR & Cause Marketing\nPredictive Analytics & Attribution\nProgrammatic Advertising\nSales & Marketing Automation\nSearch Engine Optimization\nShopper Marketing\nSmarketing & Customer Experience\n\n\n\n\nSocial Commerce\nSocial Media Marketing\nUI / UX Design\nUser-Generated Content\nVideo Marketing\nViral & Buzz Marketing\nVisual & Voice Search\nWeb Analytics
URL:https://marketing.com.au/event/digimarcon-new-zealand-2022/
LOCATION:SYD
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220823
DTEND;VALUE=DATE:20220825
DTSTAMP:20260514T051040
CREATED:20220529T055148Z
LAST-MODIFIED:20220814T044623Z
UID:21877-1661212800-1661385599@marketing.com.au
SUMMARY:Global Virtual Martech Summit - APAC Track
DESCRIPTION:After having almost recovered from the disruptions caused by COVID-19\, businesses are on the look for innovative and cost-efficient ways of rendering their digital marketing transformation efforts sustainable. As a result\, their business needs\, priorities and processes are under revision. The MarTech Summit Team invite you to join The Global Virtual MarTech Summit to discuss what the fundamentals are in the long run and\, most importantly\, learn how to sustainably take this momentum of innovation to the next level to connect with customers. \nThis LIVE streaming two-day summit will be focusing on Digital Marketing Transformation and Customer Experience in two regions: APAC & Europe. 44+ industry-thought leaders and experts will reveal both pain points and best practices for recent advancements in predictive analytics\, personalisation\, brand loyalty\, digital capabilities\, customer-centricity and much more.
URL:https://marketing.com.au/event/global-virtual-martech-summit-apac-track/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220822
DTEND;VALUE=DATE:20220825
DTSTAMP:20260514T051040
CREATED:20220529T055706Z
LAST-MODIFIED:20220814T044623Z
UID:21880-1661126400-1661385599@marketing.com.au
SUMMARY:iMedia Online Retail Summit New Zealand 2022
DESCRIPTION:iMedia Online Retail Summit NZ is an exclusive invitation-only event for New Zealand’s leading senior eCommerce professionals. \nThe  2.5 day event is a unique environment where eCommerce meets business networking\, thought-leadership presentations\, 1:1 meetings and interactive roundtable discussions. 55 selected senior digital product\, transformation and marketing professionals from New Zealand’s leading retail brands will embark on 2.5 days to: \n\nUnlock new insight and discover new strategies from today’s online retail industry\nGain insight into the latest innovative technologies and best practice\nCollaborate with peers in the retail space and build valuable connections
URL:https://marketing.com.au/event/imedia-online-retail-summit-new-zealand-2022/
LOCATION:Hilton Lake Taupo
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,eCommerce
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220808
DTEND;VALUE=DATE:20220811
DTSTAMP:20260514T051040
CREATED:20220529T060018Z
LAST-MODIFIED:20220814T044624Z
UID:21883-1659916800-1660175999@marketing.com.au
SUMMARY:iMedia Online Retail Summit Australia 2022
DESCRIPTION:iMedia Online Retail Summit Australia is an exclusive invitation-only event for leading senior eCommerce professionals of enterprise brands.\nThe event is a unique environment where eCommerce meets business networking\, thought-leadership presentations\, 1:1 meetings and interactive roundtable discussions. 200 selected senior digital product\, transformation and marketing professionals from Australia’s leading Enterprise retail brands will embark on 2.5 days to: \n\nUnlock new insight and discover new strategies from today’s online retail industry\nGain insight into the latest innovative technologies and best practice\nCollaborate with peers in the retail space and build valuable connections
URL:https://marketing.com.au/event/imedia-online-retail-summit-australia-2022/
LOCATION:Sheraton Grand Mirage\, Gold Coast\, QLD
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Queensland
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220731
DTEND;VALUE=DATE:20220801
DTSTAMP:20260514T051040
CREATED:20220529T065458Z
LAST-MODIFIED:20220814T044624Z
UID:21910-1659225600-1659311999@marketing.com.au
SUMMARY:Certified Digital Marketing Professional Course – DMI Pro
DESCRIPTION:Learn key digital marketing disciplines. From PPC to SEO\, Content to Video\, Social and Analytics. Perfect for career switchers\, business owners and all marketing professionals seeking to boost their skills. \nGet all the key and latest digital marketing skills with DMI PRO. The course offers the most current and relevant industry thinking available by constantly updating its modules of capability to meet industry changes. Delivered by skills experts working in the field\, we ensure you’ve got the most up to date and relevant learning\, always.
URL:https://marketing.com.au/event/certified-digital-marketing-professional-course-dmi-pro/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220720
DTEND;VALUE=DATE:20220722
DTSTAMP:20260514T051040
CREATED:20220529T060245Z
LAST-MODIFIED:20220814T044625Z
UID:21885-1658275200-1658447999@marketing.com.au
SUMMARY:Online Retailer Conference & Expo 2022
DESCRIPTION:Online Retailer Conference & Expo is the #1 meeting destination for the eCommerce industry to access the relevant strategic insights\, solutions\, technologies and connections that make a positive difference to your business – no matter what stage of online retail you are in. \nOnline Retailer is the industry’s number one meeting place\, bringing together a diverse mix of attendees across digital\, retail\, technology\, marketing\, and ecommerce across a variety of industries: Fashion and Apparel\, Personal and Recreational Goods\, B2B Services\, Toys\, Electronics\, Games\, Daily Deals and Marketplaces\, Homewares and Appliances\, Media\, IT\, Finance and Services\, Groceries and Liquor\, Department and Variety Stores. \n\n\nConference\n\n\n\nThe largest online retail conference in Australia\, featuring insights\, case studies and panel discussions from leading local and international retailers. \n\n\n\n\n\nExpo\n\n\n\nEcommerce tailored education\, networking events and a wide variety of solution providers for retailers of all sizes to learn and connect to achieve their goals. \n\n\n\n\n\nAustralia Post ORIAS\n\n\n\nThe original and most sought after awards night in the industry\, bringing together all retailers to celebrate the excellence in online retail throughout the year. \n 
URL:https://marketing.com.au/event/online-retailer-conference-expo-2022/
LOCATION:ICC Sydney\, 14 Darling Drive\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,eCommerce,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20220714T123000
DTEND;TZID=Australia/Melbourne:20220714T163000
DTSTAMP:20260514T051040
CREATED:20220529T065111Z
LAST-MODIFIED:20220814T044626Z
UID:21908-1657801800-1657816200@marketing.com.au
SUMMARY:Workshop: Digital Marketing Fundamentals
DESCRIPTION:We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them. \nWe will use real life examples to give you a better understanding of key channels like\, search engine marketing and SEO\, social media\, email marketing\, content and more. \nLearning outcomes: \n\n\nGet a basic understanding of key digital marketing channels \n\n\nLearn key digital terminology\n\n\nGet a introductory insight into the key channels\n\n\nGet up to date with latest concepts\n\n\nIf you want to learn more about the fundamentals of digital marketing\, get a introductory insight into the key channels and get up to date with latest lingo and concepts\, this 4-hour workshop is for you.\nThis hands on workshop will deliver actionable insight to get your started in digital marketing\, whether you are new to digital or looking to enhance your learning.
URL:https://marketing.com.au/event/workshop-digital-marketing-fundamentals/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220707
DTEND;VALUE=DATE:20220709
DTSTAMP:20260514T051040
CREATED:20220529T060809Z
LAST-MODIFIED:20220814T044627Z
UID:21889-1657152000-1657324799@marketing.com.au
SUMMARY:DigiMarCon America 2022
DESCRIPTION:DigiMarCon America 2022 Digital Marketing\, Media and Advertising Conference will take place July 7th to 8th\, 2022\, Online; Live and On Demand.\n\nIt’s the one digital marketing event for marketing professionals in North America you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon America 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nAccount-Based Marketing\nBehavioral & Neuromarketing\nContent Marketing\nConversational Marketing\nConversion Rate Optimization\nData Science & Big Data\nEmail Marketing\nGeo-Targeting &Proximity Marketing\n\n\n\n\nGrowth Hacking\nInbound & Outbound Marketing\nInfluencer Marketing\nMobile Marketing\nNative & Contextual Advertising\nOmnichannel Marketing\nPaid Search Marketing\nPersonalization & Privacy\n\n\n\n\nPodcast & Webinar Marketing\nPR & Cause Marketing\nPredictive Analytics & Attribution\nProgrammatic Advertising\nSales & Marketing Automation\nSearch Engine Optimization\nShopper Marketing\nSmarketing & Customer Experience\n\n\n\n\nSocial Commerce\nSocial Media Marketing\nUI / UX Design\nUser-Generated Content\nVideo Marketing\nViral & Buzz Marketing\nVisual & Voice Search\nWeb Analytics
URL:https://marketing.com.au/event/digimarcon-america-2022-2/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220706
DTEND;VALUE=DATE:20220707
DTSTAMP:20260514T051040
CREATED:20220529T062614Z
LAST-MODIFIED:20220814T044627Z
UID:21896-1657065600-1657151999@marketing.com.au
SUMMARY:SaaSGrowth2022
DESCRIPTION:The SaaSGrowth experience we all know and love – but online\, and back for it’s 5th year! This event has now established itself as the number 1 thought-leadership event in Europe\, powered by Sales Confidence. \nConnecting you remotely with the best homegrown and international sales thought leaders in our fully-virtual conference for 2022. Develop your skills\, expand your networks and reimagine the sales experiences you are making with a global community without any barriers. We will have an inspirational lineup of authors\, CEO’s\, and world-class sales leaders to hear from. Come for the day\, one session or sign up for recordings – your choice! \nScroll down to learn about the speakers\, content and sponsors. Do not wait around and make sure to book your seat today and book the time in your diary. \nWho will be attending:\n\nSales Leaders (CRO\, VP\, Head of Sales\, Sales Managers and Sales Development Managers)\nRevenue Leaders (Marketing\, Sales Operations and Sales Enablement) will come to learn and be inspired.\nThis is combined with the drive of Founders and VC’s supporting the ecosystem in Europe.
URL:https://marketing.com.au/event/saasgrowth2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220706
DTEND;VALUE=DATE:20220707
DTSTAMP:20260514T051040
CREATED:20220529T062239Z
LAST-MODIFIED:20220814T044627Z
UID:21894-1657065600-1657151999@marketing.com.au
SUMMARY:Performance Marketing Conference
DESCRIPTION:With an agenda curated by the experienced teams of Boussias and Google\, Performance Marketing Conference will set the stage for 10+ targeted talks to showcase the latest trends and most impactful strategies that will take your business to the next level. \nKey Topics \n\nMeasure your Marketing\nScale your Marketing\nExpand your Marketing\n\n\n\n\nPractical Content that Matters \nWith every session designed with the needs of performance marketers in mind\, the conference will showcase the tools and strategies that can bring the best results for your business. Our speakers will provide a fine blend of inspiration\, future-gazing\, and best practices around Data\, Tech\, YouTube & Creative. Every one of them will focus on what has proven to work and what has not. Therefore\, expect to leave the conference with pages upon pages of tried and tested tactics that you can implement the minute you get back to the office. \n\n\n\n\n\n\n\nElite Networking \nHundreds of professionals from around SE Europe are expected to join Performance Marketing Conference. And even though we will not get together in the flesh\, our interactive online conference platform will ensure that you’ll get the chance to discuss with fellow marketers on all things Google Marketing and connect with attendees from different industries\, disciplines\, and markets.
URL:https://marketing.com.au/event/performance-marketing-conference/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220607
DTEND;VALUE=DATE:20220609
DTSTAMP:20260514T051040
CREATED:20220529T060515Z
LAST-MODIFIED:20220814T044628Z
UID:21887-1654560000-1654732799@marketing.com.au
SUMMARY:DigiMarCon Latin America 2022
DESCRIPTION:DigiMarCon Latin America 2022 Digital Marketing\, Media and Advertising Conference will take place July 7th to 8th\, 2022\, Online; Live and On Demand. It is the largest Digital Marketing Event in Latin America and will be attended by thousands of Digital Marketing Professionals. \n\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon Latin America 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.\nThis year’s edition will feature topics such as:\n\n\nDigital Strategy\nWeb Experience Management\nUsability / Design\nMobile Marketing & Retargeting\nCustomer Engagement\nUser Acquisition\n\n\n\n\nSocial Media Marketing\nTargeting & Optimization\nVideo Marketing\nData Science & Big Data\nWeb Analytics & A/B Testing\nEmail Marketing\n\n\n\n\nContent Marketing\nConversion Rate Optimization\nSearch Engine Optimization\nPaid Search Marketing\nGeo-Targeting\nPredictive Analysis & Attribution\n\n\n\n\nGrowth Hacking\nConversion Rate Optimization\nGrowth Marketing Tools\nMarketing & Sales Automation\nSustainable Growth Strategies\nProgrammatic Advertising
URL:https://marketing.com.au/event/digimarcon-latin-america-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220427
DTEND;VALUE=DATE:20220428
DTSTAMP:20260514T051040
CREATED:20220306T054728Z
LAST-MODIFIED:20220425T054110Z
UID:21294-1651017600-1651103999@marketing.com.au
SUMMARY:Content Strategy & Copywriting Workshop
DESCRIPTION:Content strategy and copywriting are essential parts of Marketing in today’s business world. It’s more important than ever to have the copywriting skills to produce valuable and engaging content across several mediums which is on-brand\, cuts through the noise and engages your audience effectively. \nMarketing has evolved significantly in recent years which has changed the way we do business by altering our consumer’s behaviour and expectations. This is why your content must be relevant\, valuable and highly personalised to stay ahead of your industry and be successful. Copywriting is an essential skill to help your business unlock its full potential\, by producing video scripts\, blogs\, articles\, podcasts\, collateral\, website copy and EDMs\, all of which nurture and meet the needs of your audience. \nParticipants will gain foundational knowledge through this informative and collaborative session\, develop ideas for their own business\, share relevant experiences to take away\, and most importantly\, hone their skills to improve their copywriting and content strategy. \nKey learning outcomes \n\nExplore examples of what good copywriting is and why quality copywriting is a crucial element of an effective content marketing strategy.\nUnderstand the benefits of content marketing vs traditional marketing.\nImprove your copywriting for different types of content and channels to engage your audience.\nUnderstand who your customer is and learn how to create customer personas.\nLearn to manage budgets and calculate ROI on your content marketing campaigns.\nFoundations of content amplification on different channels including social media.
URL:https://marketing.com.au/event/content-strategy-copywriting-workshop-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220421
DTEND;VALUE=DATE:20220423
DTSTAMP:20260514T051040
CREATED:20220306T051950Z
LAST-MODIFIED:20220425T054111Z
UID:21277-1650499200-1650671999@marketing.com.au
SUMMARY:DigiMarCon At Home 2022
DESCRIPTION:DigiMarCon At Home 2022 Digital Marketing\, Media and Advertising Conference will take place April 21st to 22nd\, 2022\, Online; Live and On Demand.\n\nIt’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty\, improve lead generation\, increase sales\, or drive stronger consumer engagement\, DigiMarCon At Home 2022’s agenda will help attendees enhance their marketing efforts. Sessions will focus on building traffic\, expanding brand awareness\, improving customer service and gaining insight into today’s latest digital tools.
URL:https://marketing.com.au/event/digimarcon-at-home-2022/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Communications,Content Marketing,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220420
DTEND;VALUE=DATE:20220422
DTSTAMP:20260514T051040
CREATED:20220306T050814Z
LAST-MODIFIED:20220425T054111Z
UID:21268-1650412800-1650585599@marketing.com.au
SUMMARY:Digital Customer Experience Series - EUROPE
DESCRIPTION:Companies are witnessing a gradual shift in customer preferences. The initial days of the pandemic had forced both the companies and customers to adopt digital means of communication. Now is the time to put those strategies to test to understand the business impact of Digital Transformation. \nAlso\, now that the consumers have understood the importance of these changes\, companies need to strive hard to meet and exceed those expectations. The customer groups who were comfortable with the brick and mortar units in the high streets are to be provided with renewed hybrid experiences in the days to come. \nCustomer Experience Management (CXM) is fast becoming a critical differentiator in today’s hyper-connected\, sensitive\, and competitive European market. \nCustomer Experience encapsulates the entire lifecycle of your customers. There’s a sizeable business value in managing customer experiences effectively\, which correlates with revenue growth potential. \nTransforming the enterprise through customer experience means: \n\nIncreased customer engagement\, enhancing and augmenting sales while boosting reve-nue from existing customers as well as creating new sales channels by word of mouth.\nStrengthening brand fondness using technology to establish distinguished experiences.\nLower costs due to effective interaction with customers in real-time with consistent cus-tomer service.\nIncreasing customer retention and loyalty through cherished and memorable customer interactions.\nAligning the organisation to develop better products and services by successful quantifi-cation of customer feedback.\nOrganisations that bridge the gap between customer demand and what they are deliver-ing lead in customer experience and outperform the broader market by a substantial percentage.
URL:https://marketing.com.au/event/digital-customer-experience-series-europe/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20220411
DTEND;VALUE=DATE:20220413
DTSTAMP:20260514T051040
CREATED:20220205T064251Z
LAST-MODIFIED:20220220T105603Z
UID:21112-1649635200-1649807999@marketing.com.au
SUMMARY:2022 Women Transforming Technology Conference "Elevate Joy"
DESCRIPTION:Women Transforming Technology (WT2) is a consortium of companies and organizations in industry\, academia\, and non-profit sectors committed to building a community and tackling issues that are top of mind for women in technology. Our goals are to inspire\, support\, and connect women in all areas and levels of technology in Silicon Valley and beyond. \nThe theme of this year’s conference is “Elevate Joy”. \nThe challenges of the past two years have impacted everyone in our community.  The theme of the 2022 Women Transforming Technology Conference is “Elevate Joy.”  Striving for joy is not about ignoring the difficulties of life  but instead reflects our determination to move from surviving to thriving. We ask our speakers to share their stories\, experiences and hacks in tech\, their careers and personal lives.  Let us find the excitement again for our work and our careers together. \nOur program this year will focus on: \n\nNew technologies that are creating the greatest positive impact and excitement in the world today.\nWays we are overcoming challenges and creating greater positive  opportunities and experiences for ourselves and our communities\, both personally and professionally.\n\nOver 5\,000 attendees will range from students to executives from industry\, academia and nonprofit organizations around the globe. \nThe conference is free for all attendees thanks to the generosity of our sponsors.
URL:https://marketing.com.au/event/2022-women-transforming-technology-conference-elevate-joy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Online
END:VEVENT
END:VCALENDAR