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DTSTART;VALUE=DATE:20260616
DTEND;VALUE=DATE:20260617
DTSTAMP:20260513T091644
CREATED:20260403T060435Z
LAST-MODIFIED:20260403T065232Z
UID:27407-1781568000-1781654399@marketing.com.au
SUMMARY:Email Marketing Strategy
DESCRIPTION:Want to make your emails impossible to ignore? Learn how to plan\, create and optimise email campaigns that convert. \n\nThink email marketing is past its prime? Think again. \nEmail is one of the most effective and profitable digital channels. But only when used strategically. \nThis course will show you how to plan and execute campaigns that cut through the clutter and deliver value for your customers. \nYou’ll learn to write compelling copy\, build effective layouts and segment your audiences for maximum relevance. \nYou’ll also master key testing and optimisation tactics to help refine your campaigns – boosting engagement\, inbox placement and conversions across every send. \n\n\n\nWhat you’ll learn \n\n\nYou’ll gain the practical skills to plan and execute impactful\, results-driven email campaigns. By the end of this course\, you’ll be able to: \n\nDevelop a customer-centric email strategy that supports your marketing goals\nWrite\, design and structure emails that drive engagement and conversion\nUse data to segment audiences and personalise content for maximum impact\nEnsure every campaign is compliant with current spam and privacy regulations\nTest\, measure and optimise campaigns to improve performance over time
URL:https://marketing.com.au/event/email-marketing-strategy/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Copywriting,Data,Digital Marketing,Email marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260617
DTEND;VALUE=DATE:20260618
DTSTAMP:20260513T091644
CREATED:20260403T060720Z
LAST-MODIFIED:20260403T065232Z
UID:27409-1781654400-1781740799@marketing.com.au
SUMMARY:Insights\, Strategy\, Action!
DESCRIPTION:Turn customer understanding into business growth. In today’s data-rich world\, the real competitive edge doesn’t come from more information – it comes from the ability to turn data into insights that spark strategy and action. \nInsights\, Strategy\, Action! is an immersive\, hands-on program that equips marketers\, researchers and business leaders with the tools to transform customer understanding into growth-driving outcomes.\n\n\nWhat you’ll learn \n\nBy the end of the course\, participants will be able to: \n\nDistinguish between data\, knowledge\, and insight.\nIdentify roles of different sources of information\, including market research and brand tracking\nApply AI tools to optimise insights\, strategy\, and action outcomes\nLink brand knowledge with customer behaviour understanding to uncover patterns that lead to insight\nBuild insights that reveal customer motivations and unlock business opportunities.\nTranslate insights into marketing strategies\, goals and programs aligned with business priorities.\nApply insights to targeting\, segmentation\, personas\, and customer journeys.\nWrite insight-driven briefs and use them as catalysts for innovation and creative activation.\nCraft and deliver compelling growth stories that inspire stakeholder engagement.\n\n\n\n\n\n\nIs this course for me? This course is for… \n\nMarketing\, brand\, and innovation professionals seeking to strengthen their strategic toolkit.\nB2B\, B2C\, retail\, service and consumer marketers\nInsights and research teams who want to see their work have greater business impact.\nBusiness leaders who need to connect customer understanding to growth agendas.\nResearch specialists who want to understand the organisational application of research\nAnyone responsible for shaping marketing plans\, creative development\, or stakeholder engagement.
URL:https://marketing.com.au/event/insights-strategy-action/
LOCATION:Sydney
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Copywriting,Data,Design,Digital Marketing,Sydney
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260623
DTEND;VALUE=DATE:20260624
DTSTAMP:20260513T091644
CREATED:20260403T055637Z
LAST-MODIFIED:20260403T065232Z
UID:27399-1782172800-1782259199@marketing.com.au
SUMMARY:Digital Marketing Essentials
DESCRIPTION:Looking to upgrade your digital marketing skill set? Get ready to master the tools\, tactics and touchpoints that drive results online. \n\nWhether you’re a budding marketer\, switching careers or looking to stay sharp with the latest insights\, this course is your launchpad into digital marketing. \nYou’ll explore all the major digital channels\, from email\, social and paid media to SEO\, content and customer data. And learn how to connect them into one cohesive strategy that delivers. \n\n\n\nWhat you’ll learn \n\n\nYou’ll explore the key pillars of digital marketing and build skills you can apply right away. By the end of this course\, you’ll be able to: \n\nApply best-practice strategies for email\, SEO\, social and paid media\nUse data and analytics to make smart decisions and measure performance\nCombine multiple tactics into one cohesive strategy\nConfidently plan and run digital campaigns across platforms\n\n\n\n\n\n\nIs this course for me?\nThis is a Foundation Learning Level course. \nIt’s designed for anyone looking to build confidence in core marketing areas – from beginners and career changers to marketers keen to stay sharp with the latest insights. \nWith the right foundation\, there’s no limit to what you can do next.
URL:https://marketing.com.au/event/digital-marketing-essentials-3/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Online
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