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DTSTART;VALUE=DATE:20250902
DTEND;VALUE=DATE:20250903
DTSTAMP:20260514T033710
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UID:26993-1756771200-1756857599@marketing.com.au
SUMMARY:Building a Funnel that Converts
DESCRIPTION:Today’s marketing landscape feels fragmented\, because a lot of the marketing funnel is no longer trackable or measurable. There’s leaks at every stage – from poor targeting at the top\, to weak conversion mechanics at the bottom. This workshop is designed to help marketing leaders rethink and rebuild their funnel strategies from the ground up. You’ll learn how to align messaging\, channels and tactics to your customer journey\, uncover what’s really holding back conversion performance\, and implement frameworks that drive scalable growth. This session bridges strategic clarity with practical action\, giving you the tools to not only optimise conversion but elevate your entire marketing function. \nTopics Covered: \n\nFunnel Design Strategy: How to map out a full-funnel approach that aligns with real-world customer journeys.\nAudience Targeting & Segmentation: Using data and insights to target the right people\, with the right message\, at the right time.\nResearch\, Research\, Research: The role UX research plays in optimising not just your website\, but every facet of your marketing\nConversion Rate Optimisation (CRO) Fundamentals: Applying proven CRO principles to plug funnel leaks\, including quick-win areas you can optimise today.\nHaving Hard Conversations: How to (finally) get your CEO and CFO to understand the value of your marketing strategy – and go all-in on it.\n\nKey Takeaways: \n\nYou’ll walk away with a framework to design marketing funnels that reflect how your customers actually think\, behave and buy.\nYou’ll learn how to use your customer’s behavioural data to dramatically increase relevance and resonance across your campaigns.\nYou’ll understand what makes users convert (and what makes them bounce)\, and take home ideas you can apply to your site\, landing pages\, ads and emails.\nYou’ll know which metrics matter most at each funnel stage\, how to navigate attribution challenges\, and how to communicate marketing’s impact in the boardroom.\nStop making decisions that are “defensible” to CEOs\, founders and boards\, and start making decisions that are intentional for performance.
URL:https://marketing.com.au/event/building-a-funnel-that-converts/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250910
DTEND;VALUE=DATE:20250911
DTSTAMP:20260514T033710
CREATED:20250704T105655Z
LAST-MODIFIED:20250704T110255Z
UID:26995-1757462400-1757548799@marketing.com.au
SUMMARY:IAB Australia MeasureUp 2025
DESCRIPTION:MeasureUp\, the largest measurement conference in Australia\, will return for its 9th year on the 10th September 2025. MeasureUp brings together delegates across insights\, data\, advertising and agency professionals\, marketers\, academics and vendors to co-create and influence the future of marketing measurement thinking. This full day immersion is filled with networking\, inspiring presentations\, debate on the hot topics and sharing of best practices for a sustainable and innovative digital advertising and measurement ecosystem.
URL:https://marketing.com.au/event/iab-australia-measureup-2025/
LOCATION:NSW Teachers Federation Conference Centre\, 22-33 Mary Street\, Surry Hills\, NSW\, 2010\, Australia
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250910
DTEND;VALUE=DATE:20250911
DTSTAMP:20260514T033710
CREATED:20250706T010335Z
LAST-MODIFIED:20250706T010512Z
UID:27016-1757462400-1757548799@marketing.com.au
SUMMARY:Edge of Search 2025
DESCRIPTION:Edge of Search is Newcastle’s first SEO conference and is dedicated to exploring the world of Search and why SEO is more than just Google. The event features hand-picked speakers discussing where SEO and other digital skill sets meet and how we can all benefit from more collaborative partnerships. \nExceptional campaigns—and exceptional returns—happen when different specialists have a seat at the table. Learn from expert perspectives\, cutting-edge strategies\, and behind-the-scenes case studies to improve your approach to search engine optimisation and digital marketing as a whole. \nConference Day\, Masterclass & Recording Only Tickets Available! \n2025 Speakers:\n-Jes Scholz – SEO + The Future – Growth Marketing Consultant & SEO Futurist\n-Jason Mun – SEO + ECOM – Chief Search Officer at Overdose Digital\n-Dr Nicole Sweaney – SEO + AI – Founder of AI Her Way\n-Amanda King – SEO + TECH/CONTENT – Founder of FLOQ & FLOQ Academy\n-Georgia Tan – SEO + UX – Founder of Switch Key Digital\n-Michael Ofei – SEO + CONTENT – Lead Editor at Backlinko\n-Emily Amor – SEO + Social Media – Head of Paid Social at Digital Darts\n-Regan McGregor – SEO + Brand – Head of SEO Airtasker \nDigital Publishing Panel Speakers:\n-Vahe Arabian – Founder of State of Digital Publishing\n-Michael Ofei – Lead Editor at Backlinko\n-Jes Scholz – SEO + The Future – Growth Marketing Consultant & SEO Futurist \nSeptember 10th Masterclass Sessions:\n-Google Ads x SEO Masterclass – Hosted by Brogan Renshaw\, Director of Firewire Digital\n-The Return of Creative Marketing – Hosted by Brooke Hill\, Director of Wonderthink \nNetworking After Party: Bartholemew’s King St
URL:https://marketing.com.au/event/edge-of-search-2025/
LOCATION:Newcastle City Hall\, NSW
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Sydney
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250916
DTEND;VALUE=DATE:20250917
DTSTAMP:20260514T033710
CREATED:20250704T110156Z
LAST-MODIFIED:20250704T110254Z
UID:27002-1757980800-1758067199@marketing.com.au
SUMMARY:IHAC Evolution In-House Agency Summit 2025
DESCRIPTION:Australia’s premier event for in-house and hybrid agency teams\, the IHAC Evolution Summit\, is returning to Sydney on Tuesday\, September 16\, 2025 at The Grounds of Alexandria. \nNow in its third year\, the summit which is run by the In-House Agency Council (IHAC)\, brings together APAC’s most progressive in-house and hybrid agency members for a full day of discussion\, inspiration and connection. The 2025 edition will spotlight the latest thinking on team structure\, creative operations and technology integration – all underpinned by real-world insights from across the IHAC community.
URL:https://marketing.com.au/event/ihac-evolution-in-house-agency-summit-2025/
LOCATION:Grounds of Alexandria\, NSW
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Graphic Design
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250917
DTEND;VALUE=DATE:20250918
DTSTAMP:20260514T033710
CREATED:20250704T105803Z
LAST-MODIFIED:20250704T110254Z
UID:26997-1758067200-1758153599@marketing.com.au
SUMMARY:Affiliate & Partnerships Marketing Summit Melbourne
DESCRIPTION:The Affiliate and Partnerships Marketing Summit is coming to Melbourne! The event where all sides of the market come together to discuss the big industry topics\, review the market and showcase great work.
URL:https://marketing.com.au/event/affiliate-partnerships-marketing-summit-melbourne/
LOCATION:PwC Melbourne\, Lvl 19\, 2 Riverside Quay\, Southbank\, 3006\, Australia
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Melbourne
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