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DTSTART;VALUE=DATE:20240704
DTEND;VALUE=DATE:20240705
DTSTAMP:20260515T032729
CREATED:20240602T041619Z
LAST-MODIFIED:20241006T014601Z
UID:26389-1720051200-1720137599@marketing.com.au
SUMMARY:SEO Masterclass
DESCRIPTION:This masterclass is based on over 25 years of search engine research and successful SEO for clients. \nTopics Covered \n\n\nHow to use AI such as ChatGPT To Supercharge Your SEO  – New Section!\n\nCase Studies: Websites That Have Run Successful SEO Campaigns\nCompetitor Analysis – Marketers will absolutely love this\nTools of the Trade – We will show you how you can use tools to gain valuable insights\nLIVE Website Clinic – Practical Demo using SEO Tools to Audit a Website\nWhat spam tactics must be avoided to prevent loss of revenue\nQ&A time to ensure the material is understood.\n\nWho Should Attend \nAny company\, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. \nKey Learnings \n\nHow Google Works\nWhat factors cause a website to rank in organic search results (The 3 Main Pillars)\nOn-Page SEO (Meta tags\, Content)\nTechnical SEO (Site Architecture & Performance\nOff-Page SEO (Content Marketing & Digital PR)\nSPAM – What not to do\n\nNew Section:  How to use AI such as ChatGPT To Supercharge Your SEO \n\nWhat is Google’s stance on AI Content?\nAI Use Cases – Using AI\, ChatGPT for Content Creation – text\, images\, code\nSEO hacks using AI ChatGPT\nContent Marketing\nPrompt Engineering
URL:https://marketing.com.au/event/seo-masterclass-2/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO
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DTSTART;VALUE=DATE:20240717
DTEND;VALUE=DATE:20240718
DTSTAMP:20260515T032729
CREATED:20240602T064957Z
LAST-MODIFIED:20241006T014600Z
UID:26407-1721174400-1721260799@marketing.com.au
SUMMARY:Digital Marketing and Innovation Workshop for Small Businesses
DESCRIPTION:Ready to propel your small business to new heights? Join us for this free workshop designed to empower you with the latest digital marketing strategies and innovative approaches to fuel your business growth. \nLed by the Melbourne Innovation Centre\, this comprehensive session will equip you with the essential tools and knowledge to thrive in today’s competitive landscape. \nYou’ll gain valuable insights and practical strategies on a range of topics\, including: \n\nStay ahead of the curve by exploring the latest digital marketing trends and innovations that can give your business a competitive edge.Discover budget-friendly yet powerful ways to promote your business and reach a wider audience.\nLearn how to leverage the power of online platforms to connect with your target audience\, build brand awareness and drive sales.\nDevelop a long-term marketing plan tailored to your business goals and resources\, ensuring continued growth and success.\nLearn how to create engaging content that resonates with your audience and fosters a thriving online community around your brand.\n\nWho should attend: \nThis workshop is designed for both aspiring and seasoned small business owners in Greater Dandenong and entrepreneurs
URL:https://marketing.com.au/event/digital-marketing-and-innovation-workshop-for-small-businesses/
LOCATION:Melbourne\, VIC\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Melbourne
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240724
DTEND;VALUE=DATE:20240725
DTSTAMP:20260515T032729
CREATED:20240602T040641Z
LAST-MODIFIED:20241006T014600Z
UID:26383-1721779200-1721865599@marketing.com.au
SUMMARY:Mastering LinkedIn Build Connections\, Drive Engagement and Accelerate Your Business
DESCRIPTION:Unlock the potential of LinkedIn with expert guidance from Karen Tisdell\, one of Australia’s leading LinkedIn marketing experts. \nJoin us for an exclusive live workshop where you’ll gain the skills and knowledge needed to elevate both your personal and company profiles on LinkedIn. \nIn this workshop\, Karen will provide a step-by-step approach to mastering LinkedIn marketing. You’ll learn to optimise your profile and company page\, understand LinkedIn’s features\, and uncover hidden opportunities to build a strong presence on the platform. \nWhat you will learn \nOptimising Your Profile: Learn how to create a compelling LinkedIn profile that attracts attention and builds credibility.\nElevating Your Company Page: Strategies for enhancing your company’s LinkedIn presence to effectively showcase its value proposition.\nContent Strategies That Work: Understand how to craft content that resonates with your audience and drives engagement.\nNetworking Effectively: Gain insights into building meaningful connections and expanding your professional network.\nLinkedIn Analytics: Discover how to analyse and interpret your performance to refine your LinkedIn strategy.\nBy the end\, you’ll know how to create a LinkedIn presence that attracts more leads and conversions. You’ll also leave the workshop with more clarity and confidence to implement your LinkedIn strategy effectively. \nWho should attend \nThis workshop is perfect for professionals looking to enhance their personal and company LinkedIn presence\, including marketers\, business owners\, and HR professionals.
URL:https://marketing.com.au/event/mastering-linkedin-build-connections-drive-engagement-and-accelerate-your-business/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,B2B,Communications,Digital Marketing,Management,Market Research,Marketing,Online
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240725
DTEND;VALUE=DATE:20240726
DTSTAMP:20260515T032729
CREATED:20240602T030937Z
LAST-MODIFIED:20241006T014600Z
UID:26360-1721865600-1721951999@marketing.com.au
SUMMARY:Mumbrella Finance Marketing Summit 2024
DESCRIPTION:The past twelve months has seen extraordinary changes in capital and financial markets\, driven by various factors\, including interest rate hikes\, inflation concerns\, and geopolitical tensions. Coupled with emerging ESG considerations\, tightening regulations and the cost-of-living crunch\, marketers within the financial services industry are left navigating choppy waters. \nMumbrella’s Finance Marketing Summit is your opportunity to hear from the trailblazing marketing execs who are leading the way across all areas of banking\, superannuation\, finance\, insurance and more. Lock in your front row seats now for first-class insights. \n\n\nCheck out the lineup\n\n\n\n\n\n\n\n Mim Haysom – Executive General Manager of Brand & Customer Experience\, Suncorp\nJulie Nestor – Executive Vice President\, Head of Marketing and Communications\, Asia Pacific\, Mastercard\nBryan Wilmot – Chief Marketing Officer\, Stake\nEmma Grainge – Head of Communication and Brand\, Australian Ethical\nPotta Findikidis – Group Head of Brand and Marketing\, Cbus Super\nTatiana Papavero – GM Marketing\, HCF\nSue Brailsford – Head of Group Brand\, NAB\nSimon Wassef – Chief Strategy & Experience Officer\, Clemenger BBDO\nDave Annesley – Head of Marketing Strategy\, Youi\nElly Bloom – General Manager\, Marketing for the Business & Private Bank\, NAB\nEloise Liley – Co-Head of Planning\, TBWA\Melbourne\nMark Hunter – Chief Customer Officer\, Bank of Queensland Group
URL:https://marketing.com.au/event/mumbrella-finance-marketing-summit-2024/
LOCATION:Sydney
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Communications,Conference,Content Marketing,Copywriting,Data,Design,Digital Marketing,Event Planning,Management,Market Research,Marketing,Sydney
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