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DTSTART;VALUE=DATE:20210705
DTEND;VALUE=DATE:20210710
DTSTAMP:20260517T175902
CREATED:20210523T072259Z
LAST-MODIFIED:20210529T024127Z
UID:19423-1625443200-1625875199@marketing.com.au
SUMMARY:IRX Engage Summit 2021
DESCRIPTION:With in-person events still some months away\, we are delighted to bring you the IRX Engage Summit from 5-9 July 2021. Packed with big-name speakers\, fascinating panel discussions\, and practical workshops\, the digital event has something for everyone. Whatever your role in the business\, you need to find out how eCommerce affects you\, what you should do to embrace it\, ensure you are one step ahead of your competitors and thrive in the digital world. \n\n\n\n\n\nHours of free content\n\n\nThe IRX Engage Summit 2021 will bring you hours of free content on all the issues you are facing today\, tomorrow and next year. \n\n\n\n\n\n\n\n\n\n\nSuperstar speakers\n\n\nOur line-up of inspirational speakers\, industry experts and entrepreneurs will give you insight into real-life challenges from some of the biggest online retailers. \n\n\n\n\n\nSerious networking\n\n\nNetwork with over 4\,000 senior retail professionals from across UK\, Europe and the world. Meet innovative start-ups as well as the the biggest industry names. \n\n\n\n\n\n\n150+ leading suppliers\n\n\n\n\nDiscover cutting-edge technology and innovative services to create seamless customer experiences\, increase sales and deliver efficiencies across your online and in-store operations. \n\n\n\n\n\n\n\n\n\n\nMatchmaking by AI\n\n\nThe IRX Engage digital platform uses the most advanced and powerful type of AI to give you a personalised experience and unlock business opportunities that would have otherwise been impossible. \n\nPractical workshops\n\n\nLearn from world leading retail experts at IRX’s training focused workshops – an essential watch for any retailer.
URL:https://marketing.com.au/event/irx-engage-summit-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
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DTSTART;TZID=Australia/Melbourne:20210708T140000
DTEND;TZID=Australia/Melbourne:20210708T150000
DTSTAMP:20260517T175902
CREATED:20210622T100505Z
LAST-MODIFIED:20211204T072954Z
UID:19639-1625752800-1625756400@marketing.com.au
SUMMARY:The Future of Marketing In A Cookieless World
DESCRIPTION:Selling Simplified (SSG)\, a global leader in data-driven B2B demand generation\, \nis thrilled to host a panel discussion on ‘ABM – The Future of Marketing in a Cookieless World’ during the Account-Based Marketing Leaders Virtual Forum APCA 2021\, 8 July 2021. The session will touch on the concern many marketers have whereby irrelevant ad content will lead to waste\, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion\, learn about the importance of thinking long-term and building market resilience in a world without cookies. A data-driven approach to ABM is a winning strategy now and in the future. \nModerated by SSG’s Managing Director APJ\, Darren Brain\, together with key industry experts\, learn about: \n\nImplementing a successful ABM strategy\nInvesting in first-party data and thinking long-term\nAddressing privacy concerns and data ethics\nTypes of ABM & ABM Scaling\nHow to get started
URL:https://marketing.com.au/event/the-future-of-marketing-in-a-cookieless-world/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Digital Marketing,eCommerce,Online
END:VEVENT
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DTSTART;TZID=Australia/Melbourne:20210712T080000
DTEND;TZID=Australia/Melbourne:20210714T170000
DTSTAMP:20260517T175902
CREATED:20210321T073347Z
LAST-MODIFIED:20210410T092208Z
UID:18765-1626076800-1626282000@marketing.com.au
SUMMARY:MozCon Virtual
DESCRIPTION:Not Your Typical Marketing Conference. \nBy popular demand\, MozCon once again is coming to a computer screen near you! Join Ringmaster Roger under the big top for insights and tactical presentations from industry leaders in SEO\, search marketing\, mobile\, conversion optimization\, local search\, and more. While the world changes around us\, SEO doesn’t stop — searchers keep on searching\, and marketers need to stay sharp to meet their needs. \n\n\nConnect virtually with the MozCon community\, speakers and Moz staff. Discover new tools to add to your marketing stack\, and even receive a virtual hug from our friendly Ringmaster\, Roger Mozbot. \n\n\n\n\n\n\nWho you’ll meet at MozCon Virtual\n\n\n\n\n\n\n\nSEO\n\n\n\nPractitioners of SEO and local SEO (whether it makes up 10% or 100% of their day-to-day work) are the core of our audience\, and there’ll be plenty in attendance. You might find you learn as much from them as you do from the talks on stage. \nAgencies \nA great many businesses choose to hire external help to get the full benefits of SEO\, so a large portion of our audience is learning how to convince their clients that search is a great investment (and then prove it!). \nContent marketers \nWithout content\, there’d be nothing to optimize for search engines. Without SEO\, content would be near-impossible to find. These two fields go hand-in-hand\, and so do their practitioners. \nMarketers of all stripes \nWe wholeheartedly believe that every marketer would benefit from a deeper knowledge of SEO\, but we also cover topics like branding\, email marketing\, user experience\, information architecture\, and more. If you’re in marketing\, this conference is for you! \nMarketing executives \nWhile there’ll be no shortage of detailed\, actionable tactics for those of us in the weeds\, we make sure the folks who set high-level strategy have plenty to take away as well.
URL:https://marketing.com.au/event/mozcon-virtual/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Copywriting,Digital Marketing,Market Research,Marketing,Online,SEO,Social Media,Website
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DTSTART;VALUE=DATE:20210722
DTEND;VALUE=DATE:20210724
DTSTAMP:20260517T175903
CREATED:20210523T074048Z
LAST-MODIFIED:20210529T024126Z
UID:19428-1626912000-1627084799@marketing.com.au
SUMMARY:BrightonSEO Summer 2021
DESCRIPTION:Where search marketers go to learn to do their jobs better. \nWe’ve pulled together some of the best speakers in the field – here’s who’s lined up so far: \n\nAaron Barefoot\, London Stock Exchange Group (LSEG)\nBuilding SEO Client-Side From the Ground Up\, Amy Stamper\, Impression\nImproving Traffic Quality in A More Private World\, Alex Wright\, Clicky Media\nHeadless SEO – Optimising Next Gen Sites\, Allegra Chapman\, Watch This Sp_ce\nDoes the digital sector have a diversity problem?\, Alice Logan\, ROAST\nMergers\, acquisitions & SEO: how to get the most out of acquired digital assets\, Andrea Volpini\, WordLift\nSEO Automation using GPT3 and Transformer based language models\, Arpun Bhuhi\, Brainlabs\nPlaying Pac-Man: How to Identify and Fix Cannibalisation\, Azeem Ahmad\, Azeem Digital\nDiversity and Inclusion in Marketing: One Year On – Why Has Nothing Changed?\, Becky Simms\, Reflect Digital\nSupercharging SEO impact by understanding user intent\, Billie Hyde\, The SEO Works\nHow to cultivate a great relationship with developers\, Chris Czermak\, MacNaught Digital\nImage Link Building – Turning Your Smartphone Camera Into a Semi-passive Link Source\, ContentUK\nHow to create a community around your B2B niche\, Crystal Carter\, Optix Solutions\nMarkup Like You Mean It: Structured Data Tactics for SMEs\, Dan Smullen\, Mediahuis\nPaywall SEO: Digital First Print Second\, From 0 to 35k subscribers in a year\, Dan Taylor\, SALT.agency\nMigration Strategies For Merging Multiple Websites Into One\, Danny McMillan\, Seller Sessions\nGetting The Most Of A9 On Amazon\, Dave Peiris\, Propellernet\nBeyond Lighthouse: How To Improve Site Speed\, Emma Russell\, Slingshot Organic\nAutomated Content Generation at Scale\, Giacomo Zecchini\, Verve Search\nDebugging rendering problems at scale\, Grace Kindred\, News UK\nHow to inspire and motivate junior SEOs\, Helen Pollitt\, iTech Media\nHacking the SERPs with structured data\, Helene Klaustrup\, Anything is Possible\nYou are what you E-A-T\, Izabela Wisniewska\, Creatos Media\nHow JavaScript is preventing you from passing Core Web Vitals\, James Powley\, Blue Array\nProgrammed to be Irrational: The Psychology Behind Online Search Behaviour\, Jasmine Granton\, Absolute Digital Media\nMorals and ethics in Digital PR – why we need to check ourselves\, Jess Buckley\, Cornerstone Design & Marketing\nScalability\, overcoming resource and budget issues in SEO teams\, Jessica James\, Erudite\nThe Most Common Accessibility Pitfalls and How to Fix Them\, Joanna Beech\, Deloitte\nTailoring your SEO strategy around user search queries\, Kelly Johnstone\, Staysure Group\nUsing data to drive the decision to cull content\, Laura D’amato\, Verve Search\nDigital PR strategies on a global scale\, Laura Wilson\, Bednar Communications\nThe importance of changing up your pitches\, Leonie Mann\, Search Laboratory\nTechnical SEO for international markets\, Lisiane Ndong\, Searchmetrics\nContent marketing – a data driven approach\, Louise Parker\, Propellernet\nHow to build links with digital PR without launching a single campaign\, Maria G White\, Absolute Digital Media\nGMB content strategies to increase traffic and conversions in 2021\, Marcus Tober\, Searchmetrics\nAre you prepared\, or are Core Web Vitals still a mystery?\, Martin Fennon\, Ayima\nCrawling vs Indexing – What exactly is the difference\, and how do you win at both?\, Mindy Gofton\, I-COM\nWhy you might actually need to do less SEO for better results\, Miracle Inameti-Archibong\, Erudite\nLet the API do the heavy lifting – harnessing Natural Language API for keyword categorisation and sentiment analysis\, Mo Kanjilal\, Watch This Sp_ce\nDoes the digital sector have a diversity problem?\, Oliver Brett\, Screaming Frog\nSpilling the T in EAT- How to easily build user trust with simple CRO/UX tweaks\, Rejoice Ojiaku\, Incubeta NMPi\nContentSEO: Keyword Mapping for User Intent\, Robin Allport\, Compare the Market\nAnd much more..
URL:https://marketing.com.au/event/brightonseo-summer-2021/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Website
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