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X-WR-CALDESC:Events for Marketing.com.au
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200901
DTEND;VALUE=DATE:20200904
DTSTAMP:20260518T161929
CREATED:20200712T072458Z
LAST-MODIFIED:20201010T112428Z
UID:15825-1598918400-1599177599@marketing.com.au
SUMMARY:Social Day 2020
DESCRIPTION:“The BEST Social Media Marketing Festival!”\n\n\n“You know you’ve had a great couple of days at @social_day when you’re already using the #SocialDay20 and looking forward to attending next year!!!” \nSocialDay brings together the BEST of the BEST in Social Media Marketing.\n\n\n\n\n\n\nWhat is SocialDay?\n\n\n\n\n\n\n\n\nThings have changed! But we won’t let them hold us back! \nSocialDay is the Social Media Marketing Festival started to bring the brightest minds in social media marketing together to share\, learn\, network and discuss the latest Trends and Updates in Social Media. \nJoin us for our first ever virtual event. \nPresenters\n\nSocialDay speakers are the best! (We think so!) You won’t find speakers churning out the same old talk at every event. \nWe source speakers who are different and want to do something unique for SocialDay\, share wisdom and get involved in the day. \nYou will often find SocialDay speakers in the audience supporting others on stage and enjoying interacting with the audience. The stage has seen senior managers at the largest Social Networks\, huge brands and unknown speakers with a fantastic story to tell\, they are all equally gripping and provide immense value and actionable takeaways.
URL:https://marketing.com.au/event/social-day-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,Social Media
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200903T190000
DTEND;TZID=Australia/Melbourne:20200903T213000
DTSTAMP:20260518T161929
CREATED:20200712T075125Z
LAST-MODIFIED:20201010T112426Z
UID:15841-1599159600-1599168600@marketing.com.au
SUMMARY:Crushing The TikTok Marketing Game | Online
DESCRIPTION:TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world\, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short\, looping videos with special effects and musical overlays\, is booming with more than 500 million monthly active users\, most of them young adults. \nDespite being such a young platform and only recently launching an advertising process and hyperlinking capabilities for brands\, it is not too early to say that it is “leaking” with opportunities. Brands can take advantage of TikTok to boost brand awareness and engage younger audiences through showing off a lighter side of themselves via funny videos\, challenges and other strategies unique to the platform. However\, in order to effectively navigate and incorporate TikTok into the marketing mix\, marketers need to familiarise themselves with the ins and outs of this emerging platform. \nIn this workshop\, you’ll get an introduction to TikTok\, its users and insights that you can use to build a scalable\, fun and creative TikTok strategy. \n\n\nTakeaways\n\nWhat is TikTok and how can marketers make use of it\nCase studies of companies and organisations that have already gone viral or achieved success on TikTok\nPractical TikTok strategies that you can adopt and scale to drive your marketing efforts
URL:https://marketing.com.au/event/crushing-the-tiktok-marketing-game-online/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Social Media
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200908
DTEND;VALUE=DATE:20200911
DTSTAMP:20260518T161929
CREATED:20200804T105632Z
LAST-MODIFIED:20201010T112425Z
UID:16377-1599523200-1599782399@marketing.com.au
SUMMARY:Digital Contact Centre
DESCRIPTION:Enhancing Customer Experience through Omni-Channel Integration\,\nCustomer Self Service and Culture Change\n\n\n\n\nIn an increasingly digital world\, the role of the contact centre continues to shift from managing transactions to being the human face of the digital enterprise\, and a key component of overall customer experience.\n\nKey to achieving this goal will be the utilization of new technologies to improve the efficiency and reduce the administrative burden on staff\, while simultaneously giving them the tools to effectively resolve complex customer issues.\n\nWith that in mind\, CCW Asia Online hosted by CX Network will be focused on:\n\nIntegrating interaction channels across the business to ensure a seamless experience\nLeveraging automation and customer self-service to reduce the number of high volume and transactional customer enquiries\nUsing Artificial Intelligence\, sentiment analysis and knowledge management systems to ensure staff have the right information at their disposal\nEngaging in training and building a culture of service excellence to increase staff effectiveness\n\nDay One: Tuesday 8th September 2020\n\n\n9:00 SGT   Case Study: Driving Brand Loyalty Through Delivering Exceptional Customer Experience\nOlga Quiros\, Director\, Customer Operations – Asia Pacific\, Expedia Group \n\n10:00 SGT   Transform Your CX Operations Today by Harnessing the Power of AI\, ML and Intelligent Automation\nRavi Saraogi\, Co-founder and President – Asia Pacific\, Uniphore  \n\n11:00 SGT   Providing Better Customer Experience and Building Strong Customer Relationships\nSenior Representative\, Zendesk\n\n\n\n12:00 SGT  Using Cloud-Native Intuitive Analytics to Manage People and Systems\nSenior Representative\, Genesys\n\nDay Two: Wednesday 9th September 2020\n\n9:00 SGT   How a Highly Digitalized Contact Center Can Stay Human and Deeply Engaged with Customers\nAnna Wang\, Head of the Customer Relations Center for Nespresso China  \n\n10:00 SGT   Achieving True Operational Excellence in the Contact Center\nSenior Representative\, Vonage\n\n11:00 SGT  Optimizing Workforce Planning and Delivery\n\n\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers\nK V Dipu\, President & Operations and CX Head\, Bajaj Allianz General Insurance Company\, India\n\nDay Three: Thursday 10th September 2020\n\n9:00 SGT   Case Study: Delivering a World Class Customer Experience\nAnila Fredericks\, Head of Customer Service Operations\, Telstra Global\n \n10:00 SGT  Monetizing Customer Insights to Drive Better Performance and Profitability\n\n\n11:00 SGT  Future-Proofing Contact Centres in the Digital Age\n\n12:00 SGT  Using Advanced Analytics to Develop a Better Understanding of Customers
URL:https://marketing.com.au/event/digital-contact-centre/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20200909T080000
DTEND;TZID=Australia/Melbourne:20200911T170000
DTSTAMP:20260518T161929
CREATED:20200804T105258Z
LAST-MODIFIED:20201010T112425Z
UID:16375-1599638400-1599843600@marketing.com.au
SUMMARY:CX Digital Retail
DESCRIPTION:The re-invention of retail had arrived far before the pandemic. The changing way in which consumers’ purchase\, from window browsing to the convenience\, personalization and experience of online shopping. Consumers no longer want a simple transactional purchase\, they want to own and influence the brands they buy with.\n\nThis trend coupled with high streets continuing to cut jobs\, close stores\, and in the worst of cases pile into administration – now more than ever\, the need for digital is real. Providing a frictionless\, integrated Omni-channel experience\, from mobile to store and anywhere in-between\, has become the benchmark for optimizing the customer journey and reaping the business rewards.\n\nRetailers are faced with the burning need to innovate and embrace digital transformation while remaining cost-conscious. CX Digital Retail joins executives in CX\, Omni-channel and e-commerce\, to explore strategies and insights through deep-dive case studies and interactive panel discussions. Learn how to redesign the consumer-brand relationship\, design a seamless Omni-channel experience and an agile digital transformation strategy that continuously exceeds customer expectations.\n\n\n\n\n\nKey Themes To Be Discussed\n\n\n\n\n\n\n\n\n\nLeveraging CX technology\n\n\n\nEnsure you are maximising the whole suite of CX technologies including AI\, Robotics\, VR\, IoT and more\n\n\n\n\n\n\n\n\n\n\n\n\nOmni-channel and mobile-first\n\n\nDiscuss how to lead your business transformation with 2020’s smartest and market leading CX strategy\n\n\n\n\n\n\n\n\n\n\n\nOptimising data and insights\n\n\n Explore Data optimisation\, connectivity and consumer insights to ensure flawless CX and digital quality\n\n\n\n\n\n\n\n\n\n\n\nTrue Business Agility\n\n\n\nPredict and deliver on changing customer values whilst keeping these at the core through visual content
URL:https://marketing.com.au/event/cx-digital-retail/
LOCATION:Online
CATEGORIES:Advertising,All Event Locations,All Event Topics,All Event Types,Design,Digital Marketing,Graphic Design,Online,UX
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20200915
DTEND;VALUE=DATE:20200918
DTSTAMP:20260518T161929
CREATED:20200804T093452Z
LAST-MODIFIED:20201010T112424Z
UID:16339-1600128000-1600387199@marketing.com.au
SUMMARY:Local Search Summit By WhiteSpark
DESCRIPTION:3 days of local search marketing knowledge sharing from the industry’s top professionals.\nGrow your business and your talent stack. \nYour Local Search Experts\nOur experts are in the trenches helping business grow and thrive in the dynamic local marketing landscape. They are sharing first hand research\, tactics\, and experience designed to help your business flourish. \nSharpen your local marketing skills\nAttend every session or choose your own track and sharpen your local search skill set. With the Local Search Summit you can dip in and watch sessions that will help transform your business\, or immerse yourself in all of the presentations. \nLearn from some of the world’s top thinkers in local marketing\nYour experts are sharing their years of knowledge\, strategies and training. If you’re focused on growing your business and local presence we’ve got you covered. \nFeatured Sessions\nPresentations that are sure to make a lasting impression and have a positive impact on your business. \nFollow your favourite topics for exclusive content and offers\nChoose the topics you’d like to follow and we’ll keep you up to date with its content\, expert advice and exclusive offers.
URL:https://marketing.com.au/event/local-search-summit-by-whitespark/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Marketing,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200915
DTEND;VALUE=DATE:20200918
DTSTAMP:20260518T161929
CREATED:20200906T050156Z
LAST-MODIFIED:20201010T112423Z
UID:16613-1600128000-1600387199@marketing.com.au
SUMMARY:Digimarcon Pacific 2020
DESCRIPTION:DigiMarCon Asia Pacific 2020 is your chance to …\n– Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.\n– Gain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\n– Network with thought leaders\, collaborate with your peers and build your network. \nDigiMarCon Asia Pacific 2020 Digital Marketing Conference will be held Online from September 15th to 17th\, 2020\, available live stream and on-demand. It is the Premier Digital Marketing Conference in Asia Pacific and will be attended by thousands of Digital Marketing Professionals virtually. Whatever your goal is; reinforcing customer loyalty\, improving lead generation\, increasing sales\, or driving stronger consumer engagement\, the DigiMarCon Asia Pacific 2020 line up has been specifically designed to help you develop your audience. \nImmerse yourself in topics like digital strategy\, programmatic advertising\, web experience management\, usability / design\, mobile marketing & retargeting\, customer engagement\, user acquisition\, social media marketing\, targeting & optimization\, video marketing\, data science & big data\, web analytics & A/B testing\, email marketing\, content marketing\, conversion rate optimization\, search engine optimization\, paid search marketing\, geo-targeting\, predictive analysis & attribution\, growth hacking\, conversion rate optimization\, growth marketing tools\, marketing & sales automation\, sustainable growth strategies\, product marketing & UX / UI and much\, much more! \nAt DigiMarCon Asia Pacific 2020\, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged\, new ways of thinking will emerge\, and you will leave with your head and notebooks full of action items and ideas to lead your agency / team / account to even greater success. \nAfter careful consideration in light of the ongoing Coronavirus (COVID-19) developments and concerns worldwide\, DigiMarCon physical events have been postponed to 2021. DigiMarCon Asia Pacific 2020 edition will be 100% online and will blend the content of our individual regional events providing the digital marketing and advertising community with the latest trends and cutting-edge technologies online\, live and on demand.\nBe a part of DigiMarCon Asia Pacific 2020 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. \nSecure your seat now and take advantage of our discounted super early bird registration rates.
URL:https://marketing.com.au/event/digimarcon-pacific-2020/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200916
DTEND;VALUE=DATE:20200918
DTSTAMP:20260518T161929
CREATED:20200804T101050Z
LAST-MODIFIED:20201010T112423Z
UID:16355-1600214400-1600387199@marketing.com.au
SUMMARY:#DMWF Virtual – Digital Marketing World Forum Virtual
DESCRIPTION:A dedicated 2-day virtual conference for the ambitious marketer seeking to explore the latest marketing trends & strategies and expand their knowledge. \nOur worldwide community of senior marketing leaders will come together to share their thoughts and strategic advice and insights as we explore the future of digital marketing. \nThis fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office. \nThe agenda will focus on supporting marketers to tackle challenges that 2020 has presented\, to inspire and share practical advice to help our community to plan\, implement and execute new strategies to impact their campaigns for the future. \n#DMWF Virtual will be exclusively for the community of Senior Marketing Professionals. \nThis online event will be running on an application model to uphold the seniority of our #DMWF attendees.
URL:https://marketing.com.au/event/dmwf-virtual-digital-marketing-world-forum-virtual/
LOCATION:Online
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Online,SEO,Social Media,Website
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20200930
DTEND;VALUE=DATE:20201001
DTSTAMP:20260518T161929
CREATED:20200804T102934Z
LAST-MODIFIED:20201010T112339Z
UID:16363-1601424000-1601510399@marketing.com.au
SUMMARY:AI & Big Data Expo Virtual 2020
DESCRIPTION:A FREE online conference covering two days of top-level content and thought leadership discussions looking at the AI & Big Data ecosystem. \nThis virtual conference is for the ambitious enterprise technology professional\, seeking to explore the latest innovations\, implementations and strategies to drive businesses forward. \nConsisting of live and on-demand sessions\, don’t miss this opportunity to explore this innovative technology and its impact on a range of industries including\, manufacturing\, transport\, supply chain\, government\, legal sectors and financial services energy\, utilities\, insurance\, healthcare\, retail and more! \nOur community of industry experts will explore and debate the technological advancements across the AI & Big Data ecosystem and beyond. \nAI & Big Data topics include: Enterprise AI\, process optimisation\, cultural change\, AI for ROI\, data analytics & big data \n1\,000+ attendees are expected virtually for the event including IT decision makers\, developers & designers\, heads of innovation\, chief data officers\, chief data scientists\, brand managers\, data analysts\, start-ups and innovators\, tech providers\, c-level executives\, venture capitalists \, and many more. \nThe AI & Big Data Expo will showcase the most cutting-edge technologies from more 40+ speakers sharing their unparalleled industry knowledge and real-life experiences.
URL:https://marketing.com.au/event/ai-big-data-expo-virtual-2020/
LOCATION:Online
CATEGORIES:AI,All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Marketing,Online,Website
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