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DTSTART;TZID=Australia/Melbourne:20191008T180000
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UID:14198-1570557600-1570564800@marketing.com.au
SUMMARY:Intentional content: Pleasing humans and the Google Gods with Kate Toon
DESCRIPTION:These days the Google gods aren’t satisfied with basic blog posts. They want intelligent\, engaging\, well written\, problem-solving content that matches the searchers intent. And guess what\, humans want this too.\n* So what are the different types of search intent?\n* How do these fit into the brand awareness cycle?\n* What role does conversational search play?\n* And how can we ensure our post grabs the coveted position zero in the search results? \n_____________ \nKATE TOON\nSEO Lover\, Copywriter\, Speaker\, Author\, Hula Hooper\, Kate Toon Copywriter \nKate Toon is a writing entrepreneur\, as well as a popular coach\, speaker\, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content. \nNominated as SEMRush SEO Personality of the Year and AusPod’s Business Podcast of Year\, 2 years running\, Kate runs Australia’s only dedicated copywriting conference COPYCON. Kate is also the author of the Amazon Best Seller Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself.
URL:https://marketing.com.au/event/intentional-content-pleasing-humans-and-the-google-gods-with-kate-toon/
LOCATION:CoWork Me\, 245 St Kilda Rd\, St Kilda\, VIC\, 3182\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Content Marketing,Digital Marketing,Meetup,Melbourne
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DTSTART;VALUE=DATE:20191010
DTEND;VALUE=DATE:20191012
DTSTAMP:20260519T031158
CREATED:20190922T040650Z
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UID:14250-1570665600-1570838399@marketing.com.au
SUMMARY:Click Engage Convert
DESCRIPTION:Australia’s premier social media & digital marketing conference. \nIf your goal is to build brand awareness\, generate engagement\, drive traffic\, gain more leads\, increase sales or improve customer loyalty\, then join us for Click Engage Convert! \nClick Engage Convert will demonstrate how you can deploy the latest best-practice digital marketing and social media strategies\, tips and tools that will allow you to turn your digital marketing into a reliable and predictable revenue generating machine. \nClick Engage Convert takes a strategic approach to digital marketing\, exploring the opportunities and highlighting best-practice approaches to using social media\, social advertising\, email marketing\, messenger marketing\, video marketing\, content creation\, story telling\, SEO\, website optimisation\, artificial intelligence\, analytics and other digital marketing strategies\, to help generate more leads and sales for your businesses. \nYou’ll leave with ideas\, insights and inspiration that you can implement immediately that will transform your digital marketing practices and achieve measurable results for your business.
URL:https://marketing.com.au/event/click-engage-convert-2/
LOCATION:NAB\, 700 Bourke St\, Melbourne\, VIC\, 3000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing,Melbourne,Presentation
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DTSTART;VALUE=DATE:20191024
DTEND;VALUE=DATE:20191025
DTSTAMP:20260519T031158
CREATED:20190922T060025Z
LAST-MODIFIED:20191020T054258Z
UID:14256-1571875200-1571961599@marketing.com.au
SUMMARY:Something Digital 2019
DESCRIPTION:The day is designed to celebrate our digital ecosystem and help organisations in Brisbane and SE QLD to strengthen their digital capabilities across various business areas including marketing\, business analytics\, technology\, leadership\, customer design and operations. \nBuilt as a collaborative initiative\, the content is curated to challenge and support the entire digital ecosystem from startups and small businesses to government & enterprise. \nKey features of Something Digital include: \n\nFour international keynote speakers\nTwo stages of mind blowing sessions\nA digital showcase and demo lounge\nPlenty of opportunities to play and collaborate\n\n 
URL:https://marketing.com.au/event/something-digital-2019/
LOCATION:Brisbane Convention and Exhibition Centre\, 80 Merivale Street\, South Brisbane\, Brisbane\, QLD\, 4101\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Brisbane,Digital Marketing
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