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X-WR-CALDESC:Events for Marketing.com.au
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DTSTART;TZID=Australia/Melbourne:20190806T080000
DTEND;TZID=Australia/Melbourne:20190806T170000
DTSTAMP:20260519T060157
CREATED:20190622T075012Z
LAST-MODIFIED:20190622T075012Z
UID:13800-1565078400-1565110800@marketing.com.au
SUMMARY:GROW with Hubspot
DESCRIPTION:GROW is the industry event for company builders\, marketers and sales leaders who want to scale and grow their business\, better. \nIn 2019\, HubSpot will bring together some of the brightest minds in marketing\, sales\, customer experience\, and business growth to deliver keynotes and masterclasses to over 1\,000 attendees throughout one day of learning. Business growth leaders from HubSpot\, CEBIT\, SalesTribe and many more will show you the ins and outs of the inbound methodology\, to help you attract\, convert\, close and delight your prospective customers.
URL:https://marketing.com.au/event/grow-with-hubspot/
CATEGORIES:Digital Marketing,Marketing,Sydney
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190808T080000
DTEND;TZID=Australia/Melbourne:20190808T090000
DTSTAMP:20260519T060157
CREATED:20190728T014928Z
LAST-MODIFIED:20191020T054326Z
UID:13953-1565251200-1565254800@marketing.com.au
SUMMARY:What is Intent Marketing & What Does It Matter
DESCRIPTION:Keep to enrich your marketing with intend data?\nWant to find out which companies in the market are looking for what you offer? \nWhat we’ll cover in this event… \n\n\n\nWhat is “intent data?” \n\n\n\n\nWhat are the different kinds of intent data? \n\n\n\n\nWhy all intent data is not created equal \n\n\n\n\nHow can intent data be used to enhance marketing and sales strategies?
URL:https://marketing.com.au/event/what-is-intent-marketing-what-does-it-matter/
LOCATION:Webinar
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing,Market Research
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20190814
DTEND;VALUE=DATE:20190815
DTSTAMP:20260519T060157
CREATED:20190728T014114Z
LAST-MODIFIED:20191020T054326Z
UID:13949-1565740800-1565827199@marketing.com.au
SUMMARY:The State of Data: Opportunities & Responsibilities in 2019
DESCRIPTION:Join us at the annual IAB Australia Data Council event at PwC in Sydney on August 14th. Data is currently the most discussed and critical topic in digital marketing in Australia. How can you effectively\, creatively and responsibly utilise data for marketing? What is the industry and the IAB doing to enable increased trust and transparency in data marketing practices? What are the current best practices and considerations with regards to consumer privacy? What do industry experts see happening in the identity space over the next 12-18 months? We’ll covering all of these topics in-depth and so much more. \nData Transparency panel – a panel of industry experts will discuss what the industry and IAB Australia are currently working on to enable increased trust and transparency across all aspects of digital data marketing practices. \nIdentity panel – everything that brands are wanting to do with marketing data puts identity management and consumer privacy front and centre. Particularly now with the growing restrictions on mobile devices\, the ever-evolving data privacy legislations and changes in the most popular browser standard settings.  Our expert panel will look to life the lid on the current state-of-play and build awareness around what to look out for over the next 12-18 months.
URL:https://marketing.com.au/event/the-state-of-data-opportunities-responsibilities-in-2019/
LOCATION:PwC Sydney\, Darling Park Tower 2\, 201 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Digital Marketing,Market Research
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BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190821T083000
DTEND;TZID=Australia/Melbourne:20190821T103000
DTSTAMP:20260519T060157
CREATED:20190728T014455Z
LAST-MODIFIED:20201002T052204Z
UID:13951-1566376200-1566383400@marketing.com.au
SUMMARY:Commercial Acumen for Digital Sales - IAB Workshop
DESCRIPTION:The IAB is running a commercial acumen workshop for sales people within publisher and ad tech organisations. The basics of business seem simple: sales minus costs equals profit. However\, in the 21st Century businesses are constantly creating innovative\, fascinating ways of making money. In this IAB session\, we will investigate the fascinating business strategies of companies in advertising and beyond. \nUnderstanding these traditional and disruptive business models is a crucial skill for anyone who wants to be successful in the advertising industry. \nYou’ll learn the 3 building blocks that make up any business model and how to quickly chunk down and analyze a client’s business model. Plus\, you’ll be able to show how what you do affects your company’s bottom line. \n\nLearn a framework to quickly analyze businesses and their business models\nLearn the key terms\, metrics and commercial language in advertising companies\nIdentify ways in which your role can affect an organization’s commercial success\n\nThe workshop will be run by industry veteran Rob Pyne who runs Realizer\, a training & facilitation company specializing in decision-making\, management and productivity and it suitable for people with approximately 2-5 years sales experience. The workshop is free for people who work in IAB member companies but limited to 3 people from any one organisation.
URL:https://marketing.com.au/event/commercial-acumen-for-digital-sales-iab-workshop/
LOCATION:PwC Sydney\, Darling Park Tower 2\, 201 Sussex Street\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Digital Marketing
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20190828T090000
DTEND;TZID=Australia/Melbourne:20190829T190000
DTSTAMP:20260519T060157
CREATED:20181225T103159Z
LAST-MODIFIED:20190413T235058Z
UID:12952-1566982800-1567105200@marketing.com.au
SUMMARY:DigiMarCon Australia 2019
DESCRIPTION:DigiMarCon Australia 2019 is your chance to …\n– Hear from some of the most audacious and thought provoking speakers in the digital marketing industry.\n– Gain insight into emerging strategies\, the latest innovative technologies\, and best practices to move your business to the next level.\n– Network with thought leaders\, collaborate with your peers and build your network in a beautiful atmosphere. \nDigiMarCon Australia 2019 Digital Marketing Conference & Exhibition will be held from August 28th to 29th\, 2019 at the ANZ Stadium in Sydney\, Australia. Whatever your goal is; reinforcing customer loyalty\, improving lead generation\, increasing sales\, or driving stronger consumer engagement\, the DigiMarCon Australia 2019 line up has been specifically designed to help you develop your audience. \nImmerse yourself in topics like digital strategy\, programmatic advertising\, web experience management\, usability / design\, mobile marketing & retargeting\, customer engagement\, user acquisition\, social media marketing\, targeting & optimization\, video marketing\, data science & big data\, web analytics & A/B testing\, email marketing\, content marketing\, conversion rate optimization\, search engine optimization\, paid search marketing\, geo-targeting\, predictive analysis & attribution\, growth hacking\, conversion rate optimization\, growth marketing tools\, marketing & sales automation\, sustainable growth strategies\, product marketing & UX / UI and much\, much more! \nAt DigiMarCon Australia 2019\, you will receive all the elements you need to achieve digital marketing success! Conventional thought will be challenged\, new ways of thinking will emerge\, and you will leave with your head and notebooks full of action items and ideas to lead your agency / team / account to even greater success. \nBe a part of DigiMarCon Australia 2019 and discover how to thrive and succeed as a marketer in a rapidly evolving digital world. \nSecure your seat now and take advantage of our discounted super early bird registration rates.
URL:https://marketing.com.au/event/digimarcon-australia/
LOCATION:ANZ Stadium\, Edwin Flack Avenue\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:All Event Locations,All Event Topics,All Event Types,Conference,Content Marketing,Digital Marketing,Marketing
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