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DTSTART;TZID=Australia/Melbourne:20190430T090000
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DTSTAMP:20260519T075028
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SUMMARY:UX Course & Certification (Government) – Canberra
DESCRIPTION:We have customised our standard three day UX design course for anyone working in the digital space for any level of government. Learn the user centred design tools and methods that align with ISO standard 9241-210 on human-centred design and Australias DTA’s Digital Service Standard. Find how to conduct effective user research\, interviews and usability testing. Learn how to engage stakeholders and build empathy for users. Understand design principles\, online behaviour and how to do Agile UX. Delivered by one of Australia’s top UX practitioners\, Tania Lang\, with 18 years UX experience.
URL:https://marketing.com.au/event/ux-course-certification-government-canberra/
LOCATION:Dialogue Business\, 4 National Circuit\, Barton\, NSW\, 2600\, Australia
CATEGORIES:All Event Locations,All Event Types,Digital Marketing,Marketing
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DTSTART;TZID=Australia/Melbourne:20190521T090000
DTEND;TZID=Australia/Melbourne:20190521T163000
DTSTAMP:20260519T075028
CREATED:20190413T235638Z
LAST-MODIFIED:20190425T113130Z
UID:13465-1558429200-1558456200@marketing.com.au
SUMMARY:B2B Demand Generation & ABM Workshop
DESCRIPTION:A majority of B2B organisations struggle to get results from their demand generation investments. One of the biggest reasons for this is a lack of buyer-centric campaigns.​ \nToday’s B2B buyer is more sophisticated and more complex that ever\, requiring B2B brands to develop programs that connect with the buyer based on their purchase journey . . . it is no small task. \nThis is why we have developed the Buyer-Centric Demand Generation and Account Based Marketing (ABM) Workshop. The workshop is designed to be a full-day intensive course that will enable and equip B2B marketers with the knowledge and tools to get more from their demand generation and ABM investments. ​ \nAttendees of the workshop will acquire the following skills:\n· How to develop buyer profiles that provide insight into the buyers role\, their journey\, their content and channel preferences\n· How to align Account Based Marketing with your demand generation strategy\n· How to build a content architecture that aligns to the buyers journey\n· How to collaborate and align with sales to ensure demand generation success\n· How to align demand generation programs with other customer touch points to provide an exceptional customer experience\n· How execute a holistic ABM strategy \n​This workshop is designed for marketing campaign managers\, directors of demand generation\, content marketing managers and directors and marketing leaders.
URL:https://marketing.com.au/event/b2b-demand-generation-abm-workshop/
LOCATION:Portside Centre\, 207 Kent St\, Sydney\, NSW\, 2000\, Australia
CATEGORIES:Digital Marketing,Marketing,Sydney
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DTSTART;TZID=Australia/Melbourne:20190523T080000
DTEND;TZID=Australia/Melbourne:20190524T170000
DTSTAMP:20260519T075028
CREATED:20190414T004530Z
LAST-MODIFIED:20201002T055506Z
UID:13477-1558598400-1558717200@marketing.com.au
SUMMARY:Youth Marketing Australia Conference
DESCRIPTION:Youth Marketing Australia Conference (YMA) is a two day\, thoughtfully curated event designed to help marketing professionals keep up with the fast paced demographic\, Generation Z. \nOver the past two years\, we have hosted speakers from brands such as Google\, Facebook\, MTV\, Linkedin\, BuzzFeed\, Instagram and Contiki\, just to name a few. \nThis year hear from Spotify\, UNiDAYS\, Girlfriend\, Student Edge + many more. \nDay one of YMA follows a single stream conference structure with 12 speakers allocated 25min slots. Whereas the Day Two Skills Development Workshop has been designed for marketing professionals looking to catapult their career by building up their professional & personal development. Get the edge over your peers\, whilst networking with some of the brightest minds in Australia. \nEach speaker will share their experience of recent Gen Z focussed marketing campaigns\, including any failures\, hurdles and of course\, successes! Be inspired and leave armed with actionable marketing tactics\, future proofing strategies and candid insights from real life case studies. \nJoin 200+ like-minded individuals (Marketing Directors\, Marketing Managers\, Brand Managers\, Social Media Managers\, etc) from some of the biggest brands in Australia to hear from brilliant marketers and trusted industry leaders.
URL:https://marketing.com.au/event/youth-marketing-australia-conference-3/
LOCATION:Encore\, St Kilda Sea Baths 6/10-18 Jacka Boulevard\, St Kilda\, VIC\, 3182\, Australia
CATEGORIES:Conference,Content Marketing,Digital Marketing,Market Research,Marketing,Melbourne
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