AMI's Assessing Ideas
2025-11-10 | Online
The only online course in the world that teaches you how to assess ideas, underpinned by a systematic method.
Learn how to evaluate ad concepts and make better creative decisions.
Designed to help you get to more impactful ideas in less time. This course teaches you HOW to assess ideas from agencies in a more systematic way. The content is designed to be practical, fun and easy to implement.

Who should attend?
The course is designed for anyone who is actively involved in assessing and deciding upon creative ideas.
It’s designed for both B2C and B2B marketers and is considered a foundational skill of the profession.
This course is a great way to learn how to make strong creative decisions that get you to richer and more impactful creative work.
It will make you a better marketer overnight.
Topics covered

Importance of creativity
The emotional brain
The rational brain
Idea vs execution
Constructive feedback
Selecting an idea
Keeping an idea pure
